How to promote t shirts on instagram
How to Promote & Sell T-Shirts on Instagram
Now that your campaign has launched, it’s time to spread the word about the awesome shirts you’ve designed. The first step of planning your promotion strategy is evaluating where your largest audience is. What social media platform or communication tool has the largest following, or has provided the most support and engagement in the past? If Instagram is a prominent platform for your community, follow this a list of helpful tips to help you maximize your promotion and increase t-shirt sales.
- Create a Promotion Calendar
- Prepare Engaging Visuals
- Pick a Unique Hashtag
- Make the URL Clickable
- Minimize Linking
- Vary the Content You Post
- Post Instagram Stories
- Ask for Photos
The easiest way to manage the promotion of your campaign is to create a Promotion Calendar. Layout the dates throughout the length of your campaign that you want to promote, and prepare images and captions for each. Don’t know how to create your promotion calendar? Read more about scheduling your promotional posts here.
Instagram is a visual social platform, and thus, you’ll need a varied collection of rockin’ images of your t-shirts to use in your promotions. We highly recommend ordering shirts ahead of the start of your campaign so you can take some photos of your shirts to use when promoting. With Bonfire Supply, you can order as few as 1 shirt so that you can have a real tee to photograph. Also, it’s proven that photos of real people wearing products end up selling more shirts than photos of a shirt laying on a surface, so enlist some volunteers to be models for your apparel.
Pick a Unique HashtagWhile hashtags can sometimes feel trite, when used correctly they can actually be an incredibly powerful tool. By choosing a completely unique hashtag that’s easy to remember and connects to your campaign or cause, you can collect all of the posts about your campaign all in one place.
Use your chosen hashtag in the caption of your photos so others can click the link to find other posts related to the campaign, from you, and other supporters of your cause. It also becomes a great way to keep track of photos your supporters post when rocking their tees, but we’ll get into that later.
Instagram doesn’t permit you to add clickable links to your captions, and they also have copy/paste abilities on lockdown. So, to ensure your followers can actually access your campaign easily, make sure you put the URL to your campaign in your Instagram profile. You can make changes to the link in your profile by clicking the option to “Edit Profile”. In your photo captions, just tell interested buyers that they can find the link to purchase a shirt in your profile.
If you typically use tools like Linktree to link to multiple things at once via your Instagram profile, we highly recommend replacing that link with the Bonfire campaign link for the life of your campaign.
When you are selling shirts, you want to minimize the effort, clicks, and page-loads it takes for someone to get to the campaign page to checkout, and Linktree adds a barrier to your potential buyers. So, by having the direct link in your Instagram profile, you get prospective buyers to your campaign page in just one click.
Think strategically about what you talk about in each post. You don’t want to become a broken record. Once people start seeing the same appeal in their feed over and over, interest turns to eye rolls. By varying the images and content matter you share in each post, you’ll keep your potential supporters engaged through the length of your promotion. Make sure you have a collection of awesome Instagram-worthy photos of your shirt and vary the style of the photos so that your community doesn’t scroll past your post because it’s the same image they’ve seen 3 times that week.
Because of Instagram’s algorithms, there’s no guarantee that all of your followers will see your posts about your campaign. Instagram stories are a great way to break through the noise of an Instagram feed since it’s at the very top of the app. It’s also been found that hopping on an Instagram Story video to explain a bit about the campaign and show off the shirt sometimes even converts to more sales than an Instagram post.
Lindsey of Nourish Move Love promotes her shirt campaign in her Instagram Stories, with a combination of videos and fresh photos exclusive to her stories.Master the art of promoting merch on Instagram Stories
Learn how you can increase t-shirt sales from Instagram Stories with these promotion strategies.
Learn More
Ask Your Followers for PhotosOne of the benefits of promoting your campaign on Instagram is that there’s natural virality built into the platform.
During the promotion of your campaign, you’ll likely find that some of your bought-in supporters will share about the shirt with their own followers by using one of Instagram’s sharing features.
But, the greatest benefit of promoting on Instagram is asking your community to post photos of themselves rocking your tee once it arrives! This will create even more excitement and a sense of community amongst your followers. And it will also create demand for a relaunch of your campaign for those who missed out on purchasing the first time. The easiest way to collect images of your community rocking their new tees is to ask your buyers to either tag you in the photos or use your unique hashtag when posting.
Hundreds of people and organizations use Bonfire every day, and each of their promotion strategies is unique to their goals or cause. You know what will work best for your audience. Trust your instincts as your plan your approach. But, to help you get started, we’ve created a Promotion Checklist that will help you create a framework for what a strong promotion strategy will look like.
If you still need help, our Customer Support Team is here to help every step of the way!
How to Sell T-shirts on Instagram: Ultimate Guide
Is Instagram a good place to promote and sell T-shirts?Yes, Instagram is a necessity for T-shirt brands. It is one of the most engaging social platforms for t-shirt brands online.
So are you ready to spread the word about your awesome t-shirt brand on Instagram? Do you have stellar designs to showcase on your pages but don’t know where to start? If so, you’ve come to the right place.
Social media has been a way to move merch, advance a business, promote a brand, or bring awareness to a charity for a long time now. But I have found Instagram to be one of the most engaging social platforms for T-shirt brands. Promoting your t-shirts on Instagram will allow you to target a larger online audience effectively while also improving organic customer engagement.
In addition, you can directly and efficiently market to your unique demographic without breaking the bank.
Below, we’ll go over some tips to help you successfully promote and sell your t-shirts using social media. Namely, we’ll walk you through the best ways to successfully hype up (and sell) your t-shirts on Instagram. Read on for some expert online marketing inspiration!
Here’s a Quick Overview of What This Guide Will Cover
• Understanding How Instagram Marketing Works
• Know The Importance of Growing Your Audience
• Set up Instagram Shopping
• Making the Most of Affiliates and Brand Ambassadors
• Implementing Promotional Giveaways
• Creating a Promotional Calendar
• Preparing Interactive Visuals
• Picking Appropriate Hashtags
• Including Clickable URLs on Your Profile
• Switching Up Your Post Content
• Posting the Best Instagram Stories to Boost Interaction
• Improving Engagement by Asking for Follower Photos
Understanding How Instagram Marketing Works
Instagram is a highly visual platform that’s naturally optimized for viral marketing! Therefore, it’s an ideal place to showcase your apparel.
Not only will you be able to post high-quality images, but you can also implement videos and increase your sales by organically targeting a specific audience. After all, Instagram follows are voluntary!
Voluntary customer engagement can be both beneficial and challenging for marketers. However, if you have great t-shirt designs and are using Instagram the right way, it can be a great way to reach new shoppers and grow your business. Don’t forget, you can promote and build your branding without spending a penny. So, if you’re not planning on marketing on Instagram, you’re missing out!
To use Instagram properly, you’ll have to understand the platform as a whole. Learning Instagram etiquette and staying on top of the latest trends can be helpful. You’ll want to be unique, original, and authentic when posting and engaging with your audience.
In the end, your marketing results will naturally improve as your sales and following grow. For the most part, your success will hinge on how well you engage with your followers and whether or not you can get your merchandise to appeal to their specific tastes.
The following tips can be used to help you do this more easily!
@risenapparel
Know The Importance of Growing Your Audience
Before you can begin promoting anything, you’re going to need to focus on growing your audience. Followers are the lifeblood of any successful Instagram campaign, after all. These followers will be critical toward successfully promoting and selling your apparel.
Remember, you don’t want to get thousands of random followers. Instead, you want a targeted audience that will actually interact with your Instagram account. These kinds of followers will be far more likely to purchase merchandise from your pages.
To gain targeted followers and reach out to your demographic, you’ll have to be socially appealing, authentic, and calculated in the way you post. From there, carefully strategized engagement will be key.
@IronApparelUSA
Since building an Instagram following is such a critical step in your sales and marketing campaign, here are three helpful resources that you can look into.
Check out these for more help:
1. How to Get More Followers on Instagram – Shopify Guide
2. How To Get Your First 10,000 Instagram Followers – YouTube Video
3. 50 Ways Brands Can Increase Their Instagram Followers – Forbes Article
And we love this new one from Neil Patel: How to Use Instagram Shopping to Drive Product Sales.
Set Up Instagram Shopping
The Instagram Shopping option has given even more power to t-shirt and clothing brands who can set up their products in an Instagram shop, allowing customers to learn more about the products, view pricing, all without ever leaving the Instagram app.
You can setup checkout on Instagram, which allows customers to checkout and pay directly in the app.
New Feature: If you tag someone wearing your t-shirts, Instagram now has an option for you to ask permission from the influencer (wearing your merch) and you can associate their image to the store.
This strengthens your store and your brand even more, increasing engagement and conversions.
To start an Instagram shopping account, you must first convert your regular Instagram profile to a Business account:
- In the Instagram app, open your business’s profile.
- Tap the ☰ icon.
- Tap Settings.
- Tap Account > Switch to Business Account.
- Select a category for your business, confirm your contact information, and connect your Facebook information.
To get your products in the Instagram shop, you need to connect to an existing Shopify or other eCommerce product catalog.
- With the Instagram app, open your business profile and go to the Settings section.
- Click Business > Shopping, and then confirm your Facebook account.
- Select the product catalog that you want to connect.
- Tap Done.
Instagram is always changing and adding features. For the latest features, go directly to the official Instagram Shopping setup page.
Making the Most of Affiliates and Brand Ambassadors
It can be extremely helpful to implement brand representation through ambassadors and affiliates. To do this, be sure to create a page on your website that will directly drive traffic toward your Instagram pages. Also, it can help to utilize coupon codes. Shooting your own images and using Instagram story highlights can be too.
Affiliates are a little different. Essentially, Affiliates get a code to give their networks and you give them a 5-10% commission. Again, this should be mutually beneficial. Each partner will have something different that can be of value to you.
But it’s important that you get something for that 5-10% of sales using their code, because they aren’t spending money to promote it. Do a joint giveaway.
If they have connections to somebody that does videos, ask about that.
The ambassador model is exactly the same as the Affiliate Partner model with the exception of discount percentage. If they have 10k followers, their code might be 15% instead of 10. Commission is still 5%. And you can create a “family discount” code that gets them 40% off. This is offered to Ambassadors and not Affiliates because the affiliates, for us, are other organizations.
@22SierraCoffee
They aren’t going to advertise our product and we don’t expect them to. They are just going to tell their networks about us. If it’s a gym, the discount is a perk of being a member at the gym. Ambassadors are extensions of your marketing team, so be selective.
Remember, you don’t always need to make selling products the focal point of your ambassador and affiliate interactions! It’s fine to engage with your audience in other ways as well.
Implementing Promotional Giveaways
Instagram t-shirt giveaways can be great for marketing.
However, before you start giving away t-shirts left and right, make sure to have a solid game plan in place. That way, you’ll generate long term marketing and sales viability.
To successfully market your shirts using giveaways on Instagram, you’ll first have to familiarize yourself with Instagram’s giveaway rules. Then, you’ll want to decide exactly which products will work best for your follower giveaways.
Then make sure you make your rules clear to followers. Here is an example of how we have run promotions:
T-shirt giveaway to 2 winners!
To enter:
1. Tag 2 people in this post
2. Follow @mytshirtbrand
3. Fill out the quick form on our contest page (see link in profile)
We will select 2 random winners on 1/20/22.
We will announce the winners here and email them for details on the color you want + where to ship!
You can use giveaway to build your instagram followers, or to build your email list.
Or you can do both. The above method focuses on both.
After that, start promoting your giveaways to build engagement. Using ads can help with this. Finally, track your results. That way, you can see if your giveaways were timed right and are yielding actual results. Many different forms of software are available to assist you with this.
Creating a Promotional Calendar
A promotional calendar will help you make the most of sales, giveaways, upcoming events, and so much more. These calendars will also help your followers build trust in your brand and want to engage with your page.
The simplest way to manage your promotional calendar will be to layout dates that match up with your overall campaign. Pre-shoot the images you want to use, schedule your posts, and have a solid game plan in place that will work with Instagram’s latest algorithms. Never spam the pages of your followers and try to make your calendars as organic as possible.
Preparing Interactive Visuals
When it comes down to it, Instagram is a primarily visual sharing platform.
As such, your visuals will need to be varied and on point. This means taking high-quality photographs of your t-shirts with carefully edited filters or alluring lighting.
Showcasing some models wearing your shirts helps alot as well. Try to keep things as honest and natural as possible without sacrificing aesthetic appeal or visual interest.
@GruntStyle
Picking Appropriate Hashtags
Although hashtags can feel unimportant, they can actually have a very significant impact on your page growth. When used correctly, unique hashtags can drive targeted traffic to your page in drives.
As of today, you can use up to 30 hashtags per post. We like posting the hashtags in the 1st comment after you submit the post.
Also, by choosing the appropriate trending hashtags, you’ll be able to ensure that your images and posts will be seen in the right places and stay relevant. On top of that, hashtags can help you keep things organized across all of your social media platforms.
There are many research tools available that can help you optimize your hashtags on Instagram. We recommend looking into these tools.
One tool we have found to be helpful is called Flick hashtags. Flick allows you to search a single keyword and their software generates a wealth of related hashtags that you can use in your post.
Including Clickable URLs on Your Profile
Since Instagram won’t let you create clickable links in your posts and photo captions, you’ll have to add them to your main profile page. This will make it easier for followers to access your website and other platforms quickly and easily.
You can add web URLs to your page by clicking the “edit profile” button on your Instagram profile. After that, simply make sure to tell interested buyers to click these links if they want to buy your t-shirts.
In your posts, if you are running a giveaway or posting about a new shirt design, it’s handy to edit the profile URL to reflect what you are posting about.
Then tell your followers to “click the link in the profile”. You can also use Instagram shopping to link to products in your post.
Consistency and Variability in your Post Content
It’s a good idea to have consistency in your posts. The best brands on Instagram have consistent logos, colors, fonts, and posting schedules. This way, people will recognize your posts visibly as they see them in the feed.
Use variable post content. This will keep your followers interested. Flat-lays, apparel models, real-life customers, and attractive store images are all great ways to show off your rockin’ t-shirt designs.
Don’t try to sell on every post. That is the quickest way to lose your followers.
Think about what you’ll discuss in each post as well. If your followers see the same content day after day in their feed, they may get bored and keep scrolling or hit that dreaded unfollow button.
Instead of spamming, keep each post as interesting and unique as possible.
Following your posting schedule will help you prevent spamming or flooding everyone’s news feed. The key is to post interesting content frequently without overwhelming your followers.
@disciplethreads
Posting the Best Instagram Stories to Boost Interaction
To further diversify your content, you’ll want to consider alternating between posts, videos, photos, and stories. That way, you can break up the monotony and keep your followers interested and engaged.
When you make videos, you can use trending music and hashtag it into your descriptions. Or, you can simply talk about your brand. You may also want to consider creating non-promotional videos and images so that your users will keep liking and investigating your content regularly. Don’t forget, return customers are just as valuable as brand new ones!
Improving Engagement by Asking for Follower Photos
Never hesitate to ask your followers to showcase themselves rocking your apparel with unique hashtags! This is one of the absolute best ways to promote your designs while also increasing sales and growing your following.
You can show off the images that your customers send through hash-tagging or by actually posting them to your pages directly. Since Instagram naturally propagates viral imaging, this can be a great way to improve your t-shirt sales for free.
The easiest way to do this is run t-shirt giveaways, then ask the winners to send you a picture of them wearing the shirt (optionally). They almost always say yes.
Putting it All Together
So there you have it! Promoting your t-shirts on Instagram can be a great way to improve your sales and grow your brand.
Always strive to be authentic, unique, and entertaining. Content variation and visual appeal are important too, as Instagram is a highly visual social media platform.
Then, hash-tagging and affiliate marketing can be used to increase your following and reach a wider audience. We hope that these tips have been helpful and wish you the best of luck as you embark on your Instagram t-shirt marketing journey!
Bryan Robinson
Bryan E. Robinson is the owner of TshirtGrowth. He has sold t-shirts since 2006 through dropshipping, screen printing, vinyl printing, DTG, Print on Demand, and more. Bryan has created his own t-shirt designs through Photoshop, Canva, and other platforms, as well as worked with freelancers to create many of his designs. Besides t-shirts, Bryan has 18 years of experience in online marketing with eCommerce, B2B SaaS, B2C products, and more.
Print Service Promotion丨Shcherbakov SMM Agency Kyiv
Case CustomPrint - printing on T-shirts, hoodies and other things with delivery throughout Ukraine
who can benefit from the case of promoting the print service
Owners of print centers who are studying the issue of targeted advertising to promote their services on Facebook, Instagram.
SMM specialists who are preparing a promotion strategy for the print center in order to increase the brand's loyal audience on social networks. nine0005
About the project
Promotion region
Ukraine
Key promotion tool
complex promotion Facebook, Instagram
Term of cooperation
5.
5 months
Agency team
SMM specialist Ludmila Petlevana, project manager Tatyana Zakharova, project manager Natalia Savostyan
What tasks did the client come with to promote the print service
Growth of community and involvement in social networks. Formation of a loyal audience on the pages of Facebook and Instagram. Increasing direct and associated conversions on the site. Sales.
What results were achieved by
received
conversions on the site
received
appeals in Direct
Comed for
due to the integrated promotion of
in monetary terms
$
amounted to the total cost of purchases
published
eachposts on Facebook and Instagram
published
eachStories in each social network
attracted
new followers
received
interactions with publications for all time
interactions with publications
Do you want also?
How we solved the problem of promoting the print service
Key ideas, approaches and creatives:
nine0002 The name of the profile was written "Druk on t-shirts and hoodies" so that interested users would see the profile when they searched for these things on Instagram.
The Ukrainian flag emoji was also added to the name to give an understanding of the geography of the account. Added a complete list of the range of "t-shirts • hoodies • caps • bags • sweatshirts" in the description. So new users can quickly find out what to buy in CustomPrint. And we added print deadlines, tk. For many customers, urgency is important. This saves users time searching for information and writing messages to clarify the order. nine0005
The “live” avatar better represents the product, so the company logo was replaced with a photo of a person in a printed T-shirt.
We have developed new Highlights that are relevant and interesting to users: product groups (t-shirts, hoodies, sweatshirts), clothing prices, dimensional grid, thematic prints, account navigation, reviews, FAQ. They answer some of the questions of customers even before the order.
We changed the design style of the feed - we diluted ordinary photos with designer banners. This is how we developed a recognizable individual brand style on Instagram. On the design plates were placed: memes, jokes, useful information, texts of new / popular prints. nine0005
Followed the combination of photographs of people and product shots. They began to better show the quality of print, tailoring and fabrics. They added ready-made bows to the feed and demonstrated how printed T-shirts and hoodies fit into different styles of clothing (casual, more formal, street, sports).
The main audience of the brand is 25-34 years old (34.92%) - stylish, modern, bright guys. People come to social networks for entertainment and relaxation, so we avoided boring stories and long conversations in the texts of the account. Even useful things (how to care for printed clothes) were told in a joking manner. nine0005
Talked to the audience on "you" to conduct more informal communication. We used slang words, phrases and jokes (hello, friends, easy, buns, go, etc.), including in response to comments.
Of the posts launched for promotion, collections (print ideas, resources, where to look for prints, etc. ) collected the most saves. Therefore, we decided to make more such content.
Posts with information about the possibility of creating your own merch also gained good engagement and clicks to the site (25 clicks per post on average). The same publications brought the most profile visits (100-200 clicks) and subscribers (16-20 per post). nine0005
Posts received 20-30% of organic reach from hashtags. As we worked, we expanded their list and used it further.
Viewability of “live” Stories with video content was higher than that of static selling Stories. Therefore, we also decided to publish this format of content more often.
After analyzing competitors, we found out that they all focus on selling content. There are a lot of rational characteristics in the posts: composition, delivery, colors, etc. But loyalty is important for a brand, so we added various emotional topics to the CustomPrint content plan: how cool a thing can look in certain situations, how a client can please a loved one with a gift, how a beautiful thing changes life.
nine0005
To attract subscribers, they organized a draw for clothes with a print. This post was launched in the promotion, due to which they received more coverage. The draw gave a good increase in activity and growth of subscribers (152 subscriptions per post).
Design
Teasers / Graphics / Ribbon Mesh
Shcherbakov SMM Agency specialists took over the analysis and selection of bloggers, all communication, creative creation and reporting. Several formats were proposed and, as a result, the most effective ones were determined. As always, the agency's specialists worked as professionally and systematically as possible and achieved the set results. I can safely recommend the agency for cooperation 🙂
Customer reference
CEO CustomPrint
Specialist comment
Lyudmila Petlevana
Working with clients who are open to new ideas and formats is a special pleasure.
When the brand is involved in the process, bolder and more lively ideas can be tested. Custom print is a customer-focused company. It is very cool that in Ukraine there is a service of such a format and level. And it is in our power to make sure that as many people as possible learn about it. nine0005
frequently asked questions
Which SMM promotion tools are the most effective for print service?
First of all, the main promotion tool is targeted advertising.
In addition, use collaboration with bloggers (read about it in the next case). The goals of the work should come out of your goals of the SMM strategy. It can be: sales, attracting new subscribers, increasing awareness.
You can also use contests and sweepstakes. But this must be done with extreme caution, as you can attract a non-loyal and non-target audience. nine0005
How to engage subscribers and get more comments on posts?
The audience gets more involved when they come across posts that resonate with them.
Prints can work well here that bring subscribers back to some kind of memory or create pleasant associations. Different audiences will respond to different illustrations, test which ones work best for you.
Don't try to sell in every post. Mix entertaining content, sincerely ask questions and be interested in the opinion of subscribers. nine0005
What to publish in the Print Service Stories?
- In our case, live and real videos of the printing process and the finished result work best. Show more behind the scenes - this will bring you closer to the audience. It doesn't have to be professionally filmed content. When a person sees that the process is not staged, it is much more interesting to watch it.
- Be sure to duplicate popular, new and interesting prints in Stories. There is a part of the audience who do not watch the feed, but rather scroll through Stories. nine0168
- Add customer testimonials. There can be both screenshots of messages and real photos of people (published with their permission).
- Ask which prints you like best or which print you would choose from several options.
- And of course, the basic information of the plan should be present: how to place an order, what delivery methods are available, payment methods, how to determine the size.
What hashtags should I use to promote my print service on social media? nine0005
Use as high-frequency hashtags of the plan: #print on clothes # print on t-shirts # t-shirt print # t-shirt order # hoodie buy # sweatshirts to order # sweatshirt sprint # hoodie ukraine # gift ukraine # gift okkiev. So are narrower (low-frequency) sweatshirts: #sweatshirts for the whole family #sweatshirts for a couple #printing on sweatshirts #printing to order #druknaodyazy #drukukraina.
You may be interested in:
Ready to cooperate?
Contacts:
Kyiv, st. Copernicus, 3
+380 95 433 00 17
[email protected]
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© 2019 Shcherbakov SMM Agency Promotion on Instagram
Maintaining a personal account and promoting a company or product on Instagram are two different tasks. What is the difference between the use of Instagram by a regular user and a brand?
Most users use Instagram exclusively as a way to express themselves. Account owners simply communicate and exchange images, increase the number of likes and followers. They do not aim to promote their business. nine0005
According to statistics, novice users post randomly: from 1 time per week to 5 times a day, and new subscribers are attracted solely due to interesting content. This is the main difference between ordinary bloggers and marketers: the latter develop a specific promotion strategy (content plan, post schedule, headings, etc.) for a product or brand. Company account holders need to solve daily tasks, follow clearly defined goals and get concrete results. Thus, the Instagram profile is used as an effective marketing tool.
nine0005
Experienced marketers use automatic posting, which allows you to systematically plan the release of certain posts, take into account different time zones and receive detailed analytics. Instagram will allow you to see the results of your work in order to adjust your promotion strategy in time.
So, if you haven't paid enough attention to the Instagram network yet, we offer you tips and tricks for promoting a company or a specific product on this popular social network. nine0005
To begin with, it will be useful to study the experience of successful companies. A competent approach to promotion can bring excellent results already at the start.
Use the brand name in your business account. It is possible that the word you have chosen may be taken, in this case, choose a name close to the product or service.
Upload your company logo to your profile photo. You can even add an image with your logo and slogan.
Fill in the account information fields.
Users need to know who you are and what you do. Also do not forget to attach a link to the site (if any). nine0005
Integrate your account with other social resources. The function of automatic integration of posts will increase the reach of the audience.
Develop a promotion strategy. Prepare 10-20 attention-grabbing posts. Make publications according to the content plan. Offer your subscribers unique content.
Use various filters and applications. Photo content is your main method of influence. A lot of filters will help to make the images memorable. Fantasize and experiment. Add videos using the product identity. Even Instagram applications will make the visual part more interesting: Layout, Boomerang, Hyperlapse. nine0005
Broadcast online - users are interested in live broadcasts.
In addition to image photos, post informal images.
Inform users about the events of your company: the opening of a store, the speech of a famous person is always PR.
Build two-way communication with your audience through interactive content. Invite your followers to take part in a contest or discussion.
Add hashtags with your company name to your posts. Thanks to this feature, your potential customers get the opportunity to find your business account or an interesting offer. nine0005
It is also recommended to use hashtags with general concepts: #souvenirs, #gifts, etc.
Repost content with comments or reviews of your products by subscribers, publish to your blog or website.
Keep an eye on who subscribes to your account: among them there can be very useful contacts. Read comments on posts, always respond to negative reviews.
When replying to a comment, don't forget to personalize the contact: just type @ in front of the username. nine0005
Coordinate the promotion strategy by analyzing the results. For this, analytics tools are provided. Monitor subscribers, comments, mentions and reposts.
Finally, always follow the news of the Instagram network.
