How to organize your instagram highlights
How to customize your Instagram Highlights: Strategies + Tools · Postcron
Do you use Instagram Highlights? They are the Stories you see right below the profile information. If you want to organize your content, and make sure what’s most important stands out. Then, Highlights is the best option for you!
Take the example of this toy store in Spain:
Instagram Highlights work as a collection or a menu of the Stories you want to always be visible to your followers. You can add a name that describes its content, as well as a cover image. Do you think these highlighted stories are clean and attractive enough to catch your followers’ attention?
Customizing your Instagram Highlights cover photos might not seem like a priority, but it’s actually super important to build your brand with it own style and consistency. It’s also a good way to avoid confusion and to optimize the disposition of your content. So, in this article we will show you how to customize your covers, covering some strategies and tools. Let’s get started!
What are Instagram Highlights features?
Before you customize them, you need to know what this feature has to offer. You probably already know that a story only lasts 24 hours. By highlighting a story, it will no longer be available for only 24 hours, but for as long as you want, and you can even label it.
But ATTENTION! The name or title can only be up to 15 characters long. It is important to note that if you want the title to be fully displayed, it is best that you make it approximately 10 characters long.
As we can see in the example above, the title of the highlight “Vintage S …” was cut in half as it exceeded the visible characters Instagram displays . It’s always recommended that you keep the title’s length under the10 characters limitations to make sure your followers don’t miss anything.
And what about the cover? In this case, Instagram automatically uses the image of the first Highlighted Story, which is not recommended by several factors: Are they really standing out? Do they match the brand style? Does it look more organized?
We took the example above from the blog Social Media Examiner, and just like they explain in the article, these highlighted images are lost in the profile, they do not attract attention or stand out. They don’t even build a brand identity.
On the other hand, in the following example, we can see a clear example of what we should achieve with Instagram Highlights. This is a profile of a professional photographer.
Short and simple names. The same color on each cover, and the same style which is according to the personal brand. This is what we should think about when we want to customize our Highlights.
Let’s look at another example:
Look closely at this profile. The covers match the style of the brand.
The reason? First of all, because it is an Argentine company that manufactures ceramic products with a singular aesthetic. This same aesthetic is represented in each story.
Some of the Highlights are related to the manufacturing process, and others with the product photos. Obviously, some adjustments could be made to make them even more organized, but the idea of using an icon as a name seems accurate for a brand like this.
Generally, it is necessary to name the highlight, but it will always depend on the brand and also the type of product. However, anything related to an artistic side has a greater creative gap.
Let’s see how to make your covers and customize your Highlights!
#Draw Attractive Covers for your Instagram Featured Stories
You can create similar covers, always respecting the same elements, like color, typography, image, icon, logo etc. Or you can also use different covers by adding some element in common.
In the following example, the covers are the same and match the color and logo of the profile.
In this other example, the covers use the same background color, changing only the image.
And what tools should you use to design your covers? The fastest and easiest way is to use online apps like Artstudio, you can access them through your mobile phone. Of course, if you are used to more resourceful tools such as Photoshop or Illustrator, you can definitely use them as well.
One crucial point: the size should be 1080 x 1920 pixels. In Artstudio you can take advantage of the Instagram Stories template, which can be quite useful!
However, these are not all the options! On Instagram itself, when creating a story, it is possible to design a cover image. All you have to do is use Instagram as a drawing tool, and imagine how you want your cover.
As we already know, Instagram has typography options, image filters, stickers etc. But this is not the most recommended option. It is best that you use Artstudio for a simple reason: you have a greater scope for action.
In this video of a Social Media expert, you’ll see the creation process from scratch.
RECOMMENDATIONS FOR CREATING THE LAYERS
- At least in the beginning, the best option is to make a simple drawing. That means putting as few elements as possible.
- Center the text, logo, icon, or any other element you use.
- Add texts that clarify the content of the Highlight Story. If you have a name that does not allow you to extend, then put some data on the cover that will let people know what Story is about.
How to add your drawings to the Instagram Highlight Stories?
Now you’ve made your cover. Already saved it on your phone or computer, it’s time to put it in your Highlight. It’s very simple!
Let’s look at the steps:
- Add your cover as an Instagram Story.
- Next, highlight the cover story. Just press the heart icon with the “highlight” label.
- You now have the option to create a new featured story or select an existing one. What you will do next is put this cover in the option you choose.
- If it is an existing story, what you will do is an update of your cover. In the Highlight, which you want to update, go to the “Highlight” icon and then the three dots that appear in the lower right corner.
- You have 3 options: edit cover, rename the Highlight or delete the ones you no longer want to be displayed.
- Select “edit cover”, choose the design already created and you’re done!
Repeat the process with all the covers that you created.
Creating custom covers for your Instagram Highlight Stories allows your most valuable content to always be available in your Instagram profile. And also, it makes it easier for your followers to navigate through your content and unifies the style of the brand.
All this, at first glance, seems insignificant, but it becomes a powerful tool for any business or company. The user experience on Instagram becomes somewhat deeper, and it gives them a closer look at your brand’s proposal.
Tell us: Do you use Highlights? How has your experience been so far? Do you get better results? What tools do you use?
How to organise your Instagram Story highlights
We all know Stories are an effective way to build engagement with followers and share behind-the-scenes snapshots of your life.
That’s why we’re putting more effort into them than ever before. While apps like Over and Unfold allow us to curate our once candid Stories into more considered posts, Instagram’s ever-expanding sticker collection lets us connect with and entertain our followers.
What hasn’t changed however, is their expiration date. After twenty four hours on your feed, they disappear. Unless of course, you save them to your highlights reel.
A permanent collection of your Stories, on your profile and visible to all your followers until you choose to delete them.
Why you should create highlights
As well as extending the life of your content, your Story highlights will allow new visitors to your profile a chance to see what your account is all about and easily navigate it.
Perhaps you are a travel influencer who could sort their highlights by destination, giving followers an easy way to discover your past adventures. Or maybe you share content about parenting and want to edit your Stories into helpful topics. How about if you’ve spent hours replying to your followers questions in the ‘ask me anything’ box? You could keep them safe in a Q&A highlight.
However you organise them, in choosing the very best of your past Stories, you’ll be ensuring new visitors see a highlights reel that will make hitting that follow button irresistible. For those already following you, there is a whole bank of content to rediscover.
If we’ve persuaded you to save some highlights, here’s how you do it.
- Go to your profile and tap Story highlights below your username and bio. You might see some suggestions Instagram has already made for you there.
- Tap the + and you will see all of the Stories you have posted over the years.
- Select the story or stories you want to group together into a highlights reel, then tap next.
- Choose a cover photo and enter a story name for your highlight, then tap Add (iPhone) or Done (Android).
You can add more photos or videos to your highlights too. Simply go into the highlight reel you want to add to, select ‘more’ then, ‘edit highlight’. Select ‘archive’ and choose any additional Stories you want to add to that reel.
How to make them look extra
Sounds easy right? Almost a little too easy. Want to jazz them up a bit? We hear you.
For a super polished look, why not design some of your very own on-brand icons as cover images for your highlights? You could do this easily using a website like Canva, using images and colours in-keeping with your Insta aesthetic.
You’ll need to post these designs as Stories so you can add them to your highlights and make them covers.
Don’t forget, if emojis are your thing, you can add them to the names of your highlights. Or even use emojis alone to name your highlights. The Instagram Story highlight world is your oyster.
Want to join Vamp’s global community of creators? Download our app to apply.
The Complete Guide to Instagram Stories
Instagram Stories, aka “stories”, “moments”, “stories” or “stories” appeared in 2016, and since then have gained such popularity that Instagram is constantly updating and improving this format. Instagram Stories appeared thanks to the growing popularity of Snapchat, in which users could send short videos and photos.
Now more than 400 million Instagram users view Stories per day, and this figure continues to grow. nine0003
Any content on Instagram can be seen by all users - profile posts and “stories” - this is a very promising media format, moreover, stories are integrated with Facebook, and users can view them from the feed of this social network.
Stories can only be viewed for 24 hours, after which they disappear from the feed and are stored in an archive accessible only to the user. The time of one video clip is no more than 15 seconds.
“Stories” are actively used for advertising, personal brand and business promotion. They help the brand to remind about itself, attract a new audience, talk about promotions and new products. Stories is like your own TV channel. nine0003
How to view stories on Instagram?
Instagram Stories appear at the top of the app, to view stories, just click on the profile photo. Stories are rewound with a single tap on the phone screen: on the right - fast forward, on the left - back. Stories are paused by long pressing the screen - this is usually used to read long texts.
To switch stories, swipe from right to left or vice versa. nine0003
How to make stories on Instagram
You can create stories through Instagram or third-party applications, upload photos and videos from your computer after editing them.
We will tell you about all the ways to create and upload stories.
To add previously captured videos and photos to stories, you need to switch to the Stories shooting mode, click on the leftmost button to go to the gallery, and select the necessary files. Thus, you can shoot stories not only with the camera from the application, but also with any available phone camera that you use. nine0003
How to make a story on Instagram?
Instagram allows you to capture and edit your Stories directly from the app. To create a Story, click the camera icon in the top left corner of the app, or open the camera by swiping right.
Instagram camera has several modes and features. Let's get to know each of them.
As soon as you switch to creating stories, the normal camera mode turns on. One short press on the central round button creates a photo, a long press - a video that lasts 15 seconds. If you hold the button and move it up, the camera will move closer to the object.
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Below the photo and video button is a menu with other camera modes.
Boomerang
Boomerang is an analogue of live photos, that is, short looped videos made up of a series of photos. Frames taken one after another are played from beginning to end and in reverse order. Boomerangs are not as popular now as they were when they appeared, but users still love to make short videos and come up with new ideas.
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Posted by Starbucks Coffee ☕ (@starbucks)
Superzoom
Superzoom allows you to shoot dramatic 3-second video music using a special camera close to the subject. Instagram gives you the opportunity to choose several shooting options, from romantic to tragic. It remains only to choose the right one.
Reverse Capture
Reverse Capture creates videos with reverse playback, so you can diversify your content with an interesting idea. nine0003
View this post on Instagram
Posted by ReverX (@reverx.app)
Shooting one video will last 15 seconds.
Text
Text - a mode that allows you to insert text information into stories. There are several font options: modern, neon, typewriter, bold. Fonts are switched by touching the font name at the top of the screen. You can change the background color by touching the button with the current color on the bottom left. nine0003
Live
Live allows you to broadcast stories in real time, communicate with subscribers and get instant feedback.
The live broadcast cannot last more than one hour, and users see the comments and likes coming at this time on the screen with the broadcast. Starting a live broadcast is very easy. It is enough to select the desired mode, and the “On Air” button will appear. Subscribers who are currently online (they can be seen live) will receive a notification when the broadcast begins. nine0003
During the live broadcast, you can write a comment and pin it on the screen. You can turn off the ability to comment for everyone by clicking on the menu item and selecting “Turn off comments”. Live broadcast allows you to broadcast together with another user.
To end the broadcast, you must click “End” and confirm the action. By clicking the "Save" button, you will download the live broadcast without likes and comments. This function is made so that the video material is not lost. The live broadcast can be seen on Instagram in the recording for another 24 hours, like regular stories.
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Remember: if you don't save the live broadcast, it will be deleted after 24 hours and you won't be able to restore it.
Instagram masks
Another feature of stories is adding masks. Masks are virtual face filters that make Stories even more colorful and funny.
Masks are available in almost all shooting modes. Just click on the smiley to the right of the record button and select the appropriate one. Masks can change along with the rotation of the camera, the surrounding space or the user's facial expressions. nine0003
How to repost stories on Instagram?
You can publish your posts from your Instagram profile to Stories to attract more attention to them. To do this, you need to click on the airplane icon under the post and select “Add to story”.
You can repost the story itself from another person's profile if your account is tagged in it. When this happens, you will receive a notification in private messages about the mention in the story, there is also an active link “Add this to the story”.
After clicking on the link, a window with editing stories will open. nine0003
How to edit stories on Instagram?
Once you've shot your story, it's time to edit it. Editing is available for both photos and videos.
How to add filters to Instagram?
To view and apply filters, swipe left and select your favorite.
How to add hashtags to Instagram Stories?
A hashtag is a special label that combines user content into one group. On Instagram, hashtags are used not only as a means of navigation and search, but also for promotion. We can say that hashtags are the keywords of your post, story and Instagram profile. nine0003
There are several ways to add hashtags to stories.
The first way: click on the sticker icon at the top of the screen and select “#Hashtag”. In this case, you need to enter the hashtag without the pound sign #, Instagram will offer several popular or frequently used hashtags.
Second way: enter the hashtag using the Text tool. In this case, you must enter along with the hashtag #, and Instagram will also offer to select popular or frequently used hashtags. nine0003
Some users use tricks to insert more hashtags into stories. They use two methods at once, write more hashtags in text, hide hashtags in a poorly viewed area of the screen (at the very bottom or top of the story), fill the text with a hashtag with a background color so that they are not visible to users and do not annoy when viewing.
These hashtags are also included in Instagram searches.
On Onlypult.com, when publishing stories, you can insert up to 9hashtags, while they are not visible in the story itself, but participate in the Instagram search.
How to geotag Instagram?
Instagram geotags are also used to promote and search for publications. Geotags or geotags are data about a specific position that are affixed to a frame as metadata.
Inserting a geotag into an Instagram story is very easy. Just click on the sticker icon and select . Choose from the proposed list or start typing the name of the location. nine0003
How to tag a person in an Instagram story?
To mark another Instagram profile in your story, you need to select the “Text” tool and enter the user's nickname, starting with the @ symbol. In this way, you can enter up to 10 profiles in one History. If you click on the sticker and select “Mention” from the menu that appears, you can add one profile without using the @ symbol.
In both cases, Instagram will prompt you to select a profile corresponding to the characters you enter, it remains to choose the one you need. nine0003
The user will be notified that they have been mentioned. He will not be able to remove the mark, but it will be possible to share this Story in his account.
After affixing such a mark, subscribers will be able to go to the specified profile by clicking on it in the story.
How to insert a link in an Instagram story?
This feature is only available to business accounts with more than 10,000 subscribers. A few days after reaching the required threshold, a link button appears at the top of the screen in the interface for adding stories. nine0003
With this tool, discounts and promotions are announced, Instagram users are directed to the site or a separate page of the site, links are added to blog articles, online and offline events, and so on. By clicking on the button, enter the desired link and create a story. When viewing your Story, users only need to swipe up to follow the link.
If after reaching 10,000 followers the link button still does not appear, try restarting your phone or updating the app, you can also contact Instagram support. nine0003
How to draw on Instagram stories?
Instagram Stories has a drawing tool. To use it, you need to click on the pencil icon at the top of the screen.
Several modes or brushes are available for drawing. They differ in overlay style and line thickness.
Use the drawing tool to fill a photo with a solid color. Just select the desired color at the bottom of the screen and pinch the photo anywhere.
To fill with a translucent solid tone, choose a brush with a thick nib or a “marker”. nine0003
There is another secret to this tool. You can choose not only the standard colors indicated in the palette. If you press and hold the colors of the palette, a panel with a choice of an arbitrary color will appear. Without lifting your finger from the screen, move to the desired color to select.
How to add a selfie to Instagram stories?
You can add a selfie to the finished photo or video. To do this, click on the camera sticker. If you click on the finished selfie, the design will change: blurry edges or a white frame. nine0003
What else to add to stories?
Questions.
A form is attached to the story in which you can enter your question. Subscribers will be able to ask you any questions.
To insert a form, select the “Questions” widget while editing stories. You can choose the color and size of the published form.
Enter your appeal in the form. For example, “I will answer your questions. Ask!”.
Responses can be viewed by clicking in the lower left corner in the story. You can share responses with subscribers, to do this, open the desired response and click "Share response". You can choose the color of the form, add a comment and publish to stories. nine0003
Polls
The "Polls" widget allows you to conduct a small survey among subscribers, where only two answers are available. The standard form is “Yes” and “No”, but you can enter your own question and short answers. After the survey is published, you will see the responses as a percentage.
In the story statistics, you can see which user clicked on which answer, and the total number of viewed stories.
Voting
Voting in stories is done using a scale. By selecting the appropriate widget, you can assign the color of the scale and emoji for the answer. Ask a question, and to answer it, subscribers will move the slider, expressing the degree of their reaction to the question.
Statistics will show exactly how users voted, as well as the average answer on the scale.
Quiz
This widget is also called “Test” because you enter the correct answer, and users, having chosen an option, immediately see whether it is correct or not. To insert a widget, click on the sticker icons and select "Quiz" in the story. In the form that appears, you can enter your question and several answers. nine0003
There can only be four answers. Enter the answers in order and press “Next” on the phone keypad for new options to appear next.
The color is changed using the setting at the top of the screen.
Do not forget to indicate the correct answer. To do this, click on the letter of one of the options, it will be highlighted in green.
To see user responses, go to your story statistics or swipe up. You will see the number of correct and incorrect answers, as well as the total number of viewed stories. nine0003
How to add music to Instagram stories?
Adding music to Stories has been available since 2018, but not in all countries. Therefore, if it is not possible to add music directly through Instagram, you need to use third-party applications. But we will tell you about all the ways.
How to add music through the Instagram app?
If you can add music through the Instagram app, click on the sticker icon and select “Music” from the menu. The application has a search by mood, genre and popularity. After selecting a song, you can rewind to the desired moment, and the track will be played from a given point while the story continues.
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You can add a track before selecting a video. Open the camera, swipe the menu under the record button to the right and select "Music". Find the song and the right moment, and record a video while the song is playing.
How to add music to Instagram?
If there is no choice of music in the Instagram application, it is possible to add it to the story through third-party video editors.
You can download the video editor from the App Store or Google Play, here are some of them:
Storybeat - allows you to add not only music, but also small effects on photos and videos, you can record your voice or slow down the video.
InShot - can remove unwanted frames, suppress noise, add text and stickers. Music is added only from the device library.
PicMusic - photo and video editor, you can add music, voice, text.
How to publish a story on Instagram
When a story is ready and edited, it can be published.
To do this, just click the “Your story” button in the lower left corner, and the story will be published on your profile and will be available to everyone. You can limit your viewers by clicking the "Best Friends" button when posting. Then only those whom you add to your friends list will see the Story. nine0003
Stories can be sent to selected contacts if you click on the "Publish" button and select the desired profiles.
Within 24 hours, while the published History is available, it can be deleted, edited and adjusted. To do this, click on the three dots in the lower right corner and select the desired menu item.
To customize your story, select "Story Settings". By moving the sliders and checking the checkboxes, you can customize the display of stories for yourself. Here you can hide Stories from certain accounts, allow or block comments on stories, and create a list of best friends. nine0003
You can post multiple stories at the same time. To do this, select the story camera and click on the gallery icon.
The latest photos and videos taken by the device will be shown. Click the pages icon at the top right and select all the photos and videos you want in the order in which they should be published. Each story can be edited before publication.
To publish stories from a computer, you need to use third-party services. For example, the Onlypult.com deferred posting service, with which you can select the date and time of publication. nine0003
Go to the service website, click "Stories", edit the publication card and set the time. Ready!
How to delete stories on Instagram?
Already published stories can be deleted. To do this, you need to open the Stories and at the moment the unnecessary file is displayed, click “More” in the lower right corner. When the additional menu of stories comes out, click “Delete” and confirm the deletion.
To delete the entire history, you must delete each file in it.
Actual stories on Instagram
Stories Highlights or Actual Stories - albums or sections with archived Stories that users can save in their profile.
Thus, all saved stories can be sorted or the main ones can be selected - as it is more convenient for anyone.
How to add stories to the Topical?
Actual stories you create yourself. They will appear on your profile above your photos. You can add to Topical those stories that have already been published. To do this, in the profile, click on the plus sign “+”, select the desired stories and click “Next”. Give a name to the new collection of "Actual", select the cover (initially it will be one of the stories) and click "Done". nine0003
Here you can save promotions, portfolios, products, case studies, workshops and much more. This will make it easier to navigate through your account and allow you to highlight the information you need.
When creating Actual Stories, it is important to remember:
- The title of the section with Actual Stories cannot be more than 16 characters;
- In order for stories to be added to Highlights, it is necessary to enable saving stories to archive in the settings;
- you can create any number of stories, but the last 4 will be visible in the profile without scrolling; nine0310
- One story can be added to several sections.
How to make icons for relevant Stories?
For the latest, you can create and upload your own icons. This will emphasize individuality.
There are several ways to create a story icon.
The easiest option is to use a pre-made Story and select it as the cover.
Click on the “+” in the Instagram profile, select the necessary stories and click “Next”. After that, give a name to the new album and click "Edit Cover". In this step, you can choose any story for the cover, zoom in or out, or select a specific part of the photo. nine0003
Click "Done" and your new album will appear on your profile.
Another way to create an icon is to make it in third-party applications and services. For example, in Canva or Photoshop. It is better to create regular square images, where the icon will be located in the center. The optimal image resolution is 1080x1080 pixels.
The finished picture can be uploaded as a story and selected as a cover according to an already known option.
Or, when editing a cover in Actual, click on the gallery icon and select from phone files. nine0003
To insert a cover into an already created album, you need to open it through your Instagram profile. In the lower right corner, click on the three dots with the words “More”, and then “Edit current”.
Click “Edit Cover” and select the desired icon.
How to view Instagram story statistics?
Stories statistics can be viewed by connecting a business account.
To view statistics, go to your Instagram profile, click on the menu icon in the upper right corner and select "Statistics". You will have access to account statistics and publications. nine0003
The “Stories” section displays statistics of stories posted in the last 24 hours. But you can find out the statistics of publications made in the last 14 days. To do this, click "All" in the "Stories" section.
In the filter above statistics, you can switch data and view statistics on impressions, reach, clicks, scrolls, responses, and so on.
Impressions - the total number of views of stories.
Reach is the number of people who viewed your stories. Impressions for the same account do not count here. nine0003
Scroll forward and backward - how many times users have moved to your next post or returned to the previous one. So you can understand whether the audience was interested or not, they were intrigued by the continuation of the viewing, they understood what you wanted to tell in the story.
Next story - transitions to the stories of other accounts. The data shows how many people moved from your story to the next without being interested in the content.
Exits - shows how many times users clicked the cross to exit your Story. nine0003
Replies - how many people have responded to your stories.
Reposts - how many other accounts reposted your story.
Clicks on the link - how many people followed the link published in the story.
Stories statistics provide detailed metrics and help you determine how engaged your viewers are when viewing Stories.
Useful
Where can I find ready-made templates and layouts for Instagram Stories? nine0013
Instagram stories can be created on third-party resources and use not only the standard tools that Instagram offers.
Here are a few services where you can create stories from ready-made templates, upload your photos or use ready-made backgrounds and fonts:
Easil is a platform with a number of ready-made templates that you can change. Templates already have the correct dimensions for stories, but in the paid version it is possible to change them.
Another popular platform for creating marketing materials, including Instagram Stories, is Canva. All templates you create will be stored on the platform and you can download them at any time.
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Answers to questions about Instagram Stories
Is the list of viewed Stories displayed in order?
Instagram uses different ranking methods, and users sort differently. Moreover, it can change every few months. Therefore, for some users, lists can be shown by viewing time, for others by the frequency of interaction with the profile, and so on.
How is the list of unviewed Stories formed? nine0036
Usually shows actual stories made in the last 4 hours. Then they are mixed with the earlier ones. But Instagram pays more attention to real people, so the stories of ordinary accounts are shown first, and then commercial or impersonal ones.
Viewing History will count as a profile visit?
No. According to Instagram, visits are the number of clicks on a username to go to a profile.
To learn more about Instagram and other social networks, subscribe to our newsletter. nine0003
5 Tips for Using the Instagram Archive
The Archive feature has been a game-changer on Instagram* since its introduction.
No matter what Instagram* strategy you're using right now, the archive feature is sure to have its place! Let's see for ourselves, but first let's look at what it is and how it works.
What is Instagram archive*?
Have you ever deleted images while scrolling through your account? For sure. Some of them no longer seem successful to you, some do not correspond to the current strategy, and so on. nine0003
Another situation. You flip through the feed and see a photo that you can't look away from. It doesn't make much sense to repost it, but you want to keep it for yourself. What did you do in this case? Most likely, they took a screenshot from the screen - quickly and easily.
Now, when you archive your old post, you save it along with the number of likes and comments. From now on, only you have access to them. No screenshots from the screen and separate albums "Old" in the phone's memory. nine0003
How does it work?
Open your publication and click on the three dots.
Done! Want to see the archive? Go to your account and click on the three bars in the upper right corner:
In the menu that opens, select the clock buttonNow you are in the archived content window. Here you can not only view archived publications, but also archived Stories and live broadcasts.
Select the desired section of the archive from the drop-down list by clicking on the down arrowThe archiving function works only in the application on smartphones, on computers, viewing the page through a browser, you will not find this function.
Changed your mind about archiving? No problem. The publication can be restored and it will return to the same place where it was in its original form.
Here's how to do it:
Select the desired publication from the archive.
Click on the three dots again and select "Show on profile" Regarding other people's publications - now you are creating your own private gallery, which you can access at any time.
And if earlier this could be done using archiving, today another function works for other people's publications, which is called "Saved". nine0003
When you see an interesting picture or information on someone's profile, click the flag below the picture. The post has been saved.
And to view it, go to your profile menu, just select not “Archive”, but “Saved”By the way, there is no need to specifically archive Stories. Once content is removed from your Story, it remains archived. You can check if automatic saving is configured in the settings.
5 ways to use the archive feature
Idea 1: Hide all posts before the big update
Are you running a brand that is about to have a major update? Hide all posts - this will attract the attention of subscribers.
Shortly before Taylor Swift's single was released, her team archived all messages, leaving 103 million subscribers deep in thought.
Fans immediately began to speculate about what she was up to. Managed to create a buzz. nine0003 This is what the page looked like when the single was released
Everlane used a similar strategy before launching a new line of jeans. They archived all content and published a large amount of thematic material before the release of the collection.
Brand page before the launch of the new collectionTo draw attention to the new product, Chipotle also archived all content, leaving only the content that draws attention to the update.
Chipotle's page before the updateThey later created a 100 part story with a new product in each image.
According to the study, about 70-75% of subscribers watched this story to the endYou can post Stories not only through the official application. If you like to work from a computer, it is convenient to do this through the delayed posting service.
Read more in the article “Instruction: how to post a Story to Instagram* from a computer” on the SMMplanner blog. nine0003
Even if archiving all the content in your account seems extreme, it's worth trying this method and appreciating the hype that will arise among subscribers. Believe me, the audience will guess that you have something big in mind.
After the update is released, you can return all publications to their original places, as the Everlane brand did, or continue the account from scratch, like Taylor Swift.
Idea 2: General account cleanup
Go through the feed and see if there are images in it that you can do without? For example, photos from an old job or those that do not fit the new color scheme? nine0003
Experiment with cleanup to see how your followers react to your page's aesthetic.
Didn't like the reaction to innovations? Just unzip the publications from the archive! This way you can check not only the reaction to the color palette or processing methods, but also to the theme of the account as a whole.
Archive specific images, leaving only related images and see how they react.
Idea 3. Archiving irrelevant but necessary materials
If the previous advice was more about personal accounts, then this recommendation will be useful for business. Did you change the company name or product line? Are there posts on the page about old products that are no longer relevant? Do not delete them, but leave them in the archive and come back to evaluate the statistics, analyze them, find the pros and cons.
Moreover, publications in the archive help not to bring down the account statistics, which can happen when a post is deletedIdea 4. Share memories
If you have been using Instagram for more than a year, then memories will pop up in it - what you did on this day a year, two or several years ago. If the memories seem interesting, through Stories you can share it with your subscribers.
Idea 5. Create a “Background”
Circles on your Instagram page* are Hot: moments from your Stories that you not only want to keep, but also leave for the use of subscribers.
