a) she’s on a green screen.

b) is that mars?

c) The location tag says “The Wisdom of Forrest Gump” – and that’s not a real place!!!

The answer is…

(drumroll please)

(suspense building)

(…) (…) (…)

It’s “c” – you silly gooses!

But here’s a better question…how did she do that?!?!

And that’s what this article will teach you. How to create your very own funny, practical, or nonsensical custom location on Instagram. But first, some backstory. (Skip ahead to go right to the step-by-step-instructions).

Let me tell you a story about my life

In the age of social media, our society has a growing curiosity concerning the whereabouts of our friends, our families, even our exes, estranged aunts and childhood bullies…. We wonder what they’re doing out there.

What are they up to? Where are they eating? What’s that restaurant they posted from while on a date?

Of course, you’ve seen those you follow on Instagram tag their location, or your friends on Facebook “check-in” to a restaurant, coffee shop or some other attraction.

And, if you’re anything like me, you’ve probably clicked on one or two (or 35) of those location tags to check them out, wondering what those paces offer and why they’re popular with our friends.

With every location tag we follow to a venue’s social media, directory or web page, that business suddenly has our engagement — which is an opportunity for them to gain new customers.

If you’re a business owner, this last bit should have gotten your attention, at the very least!

(A Love Letter)

Click here to see what’s inside.

Custom Location + Business = Major Key

Did you know you can create your own custom location for your business? And that your location can be tagged, shared and followed by users who are interested in your content?

You don’t need to be a business owner to create a custom location. Locations can be a great way to have fun with your Instagram feed or give your followers some additional insight.

For instance, an Instagram family might want to create a custom location for their house and title it, “The Bungalow.” Or a group of friends could create a custom location called, “The Hangout.” The opportunities are endless.

However, if you are a business owner, creating a custom location is almost essential in gaining more exposure. Here are the exact instructions for creating your own special location on Instagram:

In order to get a custom location on Instagram, you’ll need to head over to… Facebook? Yes, you heard correctly. Since Facebook bought out Instagram in 2012 (for $1 Billion), the two social media titans operate on the same system.

This means you often need one to access certain functions on the other. Creating a location is a prime example. You will be setting it up on Facebook so that you can use your new location on Instagram.

Let’s get started!

On the Facebook homepage, you should see a “Check In” button located underneath the status bar.

Click on this, and you should see a list of popular locations near you. If you are not seeing any locations, make sure to…

You need to have your location services turned on in order to create a custom location. You can do this by going into your Settings > Privacy > Location Services and allowing your Facebook app to know your location.

(If location tracking isn’t something you want, you can turn this off as soon as you’re done setting up the custom location.)

Once your GPS permissions are turned on, go ahead and type in the name of your custom location (in most cases you will want this to be the name of your business).

Make sure to use capital letters and proper grammar — this is what people will see when they tag your business!

Ignore any other locations that auto-populate while you’re typing in your custom location. Instead, find the “Add Location” option, located towards the bottom of the Check-In screen.

For the sake of this tutorial, let’s say I own a flower shop called Beautiful Blossoming Buds.

As you can see, there are no other businesses or locations with that name.

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After clicking on the “Add” button, you’ll be taken to a prompt to pick a category for your location.

It’s important to choose an accurate category so people can find your business when searching in your niche.

For my example, I chose the Floristry category for my business, Beautiful Blossoming Buds.

After choosing a category, the next step is to determine your exact location. This process works best if you are physically at the location of your business. (I’ll go over this in more detail below.)

After creating your location, find it on Facebook by typing it into the search bar at the top of the Facebook homepage. When you find it, you should be brought to a page where you can click, “claim this location.”

Do that and you’re done! Creating a custom location is a super-simple process with a lot of payoffs.

Now when you want to post a photo on Instagram, your new location should now be available to tag and share.

Facebook can be finicky, so if you still can’t seem to access your custom location on Instagram, consider the following:

Test Out Another Category: Facebook really wants you to be specific with the category your business falls under. Play around with a few different categories and see if that does the trick.

Be in the Exact Location – or really, really close. Custom locations tend to work better when you’re creating one in the exact spot of your business. If entering in an address from elsewhere didn’t work, try creating the location while you are physically there.

So why should you bother creating a custom location in the first place? Does it really affect your business that much?

The short answer is Yes.

Above all else, a custom location creates exposure for your business, literally putting it on the map for social media users. More exposure means more customers and more customers leads to more profit …that part’s kind of a no-brainer.

Source

For starters, potential clients and customers will have an easier time stumbling across your business.

Locations work in a similar way to hashtags. When a user searches a particular word or phrase, any hashtags containing that word or phrase populate.

It’s the same process with locations.

Let’s say I’m sitting in my apartment in Los Angeles, and I want a cup of coffee. Maybe I want to try out a different coffee shop I haven’t been to, or I’m new to the area and looking for local businesses. I’m going to use Instagram to find a business that sells coffee.

(In fact, there has been a dramatic increase in the number of people who use Instagram as a means to search for places to eat and drink, using it Iike Yelp!)

As you can see below, a simple search of the keyword automatically generates a list of all locations near me that make and sell coffee.

When you create your custom location, your business will appear in search results and increase the chances that someone might stumble across it and try it out.

Instagram Stories is another way you can use a custom location to increase your reach.

The Stories feature continues to grow in popularity, and it’s easy to see why. Through this platform, users can easily upload photos or boomerangs, tag friends, use hashtags, countdowns and share their location.

Allowing your business to be tagged by you or, more ideally, by your happy customers, is an easy way to spread the word about your products and/or services.

And if all that exposure wasn’t reason enough, what if I told you that posts with a tagged location have higher engagement than those without?

In 2016, Instagram released a statement about their new algorithm, quoting that “the order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content.”

What does this mean?

Well, let’s pretend you are in the coffee business, and caffeine-hungry Instagrams users are searching for coffee shops or coffee-related products like we do. The likelihood you will appear in the feed of someone who enjoys coffee increases when you have a custom location turned on.

This is because Instagram can identify your business through your location and category. It can pick up on keywords in your custom location and place your popular content in the feed of applicable users.

All this, again, means more exposure for your business without you having to lift a finger (well, after those couple of strenuous finger-lifts involved in that 5-minute Facebook step).

A custom location can be set up in no time, but it will have long-reaching effects on your customers finding you and how, in turn, your business will go forward.

It only takes one location tag to lead to an inquiry, leading to a new customer, who makes a new location tag, and your reach will grow on.

If you’re a brand trying to grow your business, and you haven’t created a custom location for it yet… what are you waiting for? It’s a great way to gain more exposure and spread the word about your products with minimal effort on your part.

How to create a geolocation on Instagram in 5 minutes: complete instructions

* Meta Platforms Inc. (and its social networks Instagram, Facebook) is recognized as an extremist organization, its activities are prohibited in Russia.

From this article you will learn:

• What is geolocation and why is it needed.
• How to create a geolocation on Instagram.
• How to add a geotag to a post and stories.
• Let's figure out why the created label does not work. nine0010

All methods described are relevant in 2023.

Contents (expand ↴)

What is geolocation and why is it needed?

Geolocation on Instagram is a useful marketing tool that will help you promote your business. The owner of a coffee shop, bookstore (or any other establishment) can mark his offline point on the map. This will increase the reach of posts and account traffic.

Moreover, with the help of the created geotag, other Instagram users will be able to find your profile, as well as posts with reviews about the institution. Therefore, if you have an offline business, then spend 10 minutes of your personal time creating your own geotag. nine0005

The benefits of geolocation for business:

• It will be easier for users of the social network to find your establishment.
• Geotags can be used in stories to increase reach.
• Customers and visitors of your offline outlet will tag the establishment in their posts. This is another way to increase brand reach and awareness.

The Instagram algorithm works like this: The more often users use a geotag, the higher it rises in the results in the category of similar tags. nine0005

How to create your own geolocation: step-by-step instructions

Creating a geolocation in the Instagram app will not work. To do this, you will have to use Facebook and create a location tag in this social network.

In the first step, create a Facebook business page and link it to your Instagram account.

• Don't know how to link a business page? Read our article "How to link Instagram to Facebook".

Important: Before proceeding to the next step, be sure to enable geolocation on your smartphone.

Now open your business profile and click Create Post. In the opened window for creating a new post, there is a menu - it is located at the bottom of the interface. Here, select the "Mark Visit" function.

In the search bar, enter the name of the location you want to add. If this geotag is not on Facebook, the system will offer to create a new tag. To do this, click "Add" new label name "". nine0005

Now you need to select a category: home, entertainment, events, restaurant, ATM. The category depends on the type of your activity. To quickly find the category you need, use the search.

The next step is to choose a place for people to check in. Here, simply enter the city where the geotag is located.

The last section is "Create a place". Check basic information: tag name, category. You can upload a photo to illustrate this place - to do this, click on the camera icon to the right of the name. nine0005

In the "Location" subsection, enter the exact address of the point: this is a very useful option for restaurants, cafes, shops. It will be much easier for users to find you on the map. Add a zip code if you wish.

If you don't want to enter an address, activate the "I'm here now" function. The app will automatically detect your location. In this case, you must be in the created geopoint.

Geolocation settings completed - click the Create button to complete the process of creating a new geotag. nine0005

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How to add geolocation to Instagram

Now let's add geolocation to the profile. Open the Instagram app and start posting a new post. In the "New Post" window, select the "Specify Location" option.

In the "Places" window, enter the name of your tag and set it as the geolocation for the publication.

It is not necessary to create a new post - you can edit an existing one and add a geotag to it. To do this, open the publication and go to the menu (3 dots in the upper right corner). Click the Change button. nine0005

Under the nickname is the option "Add a place". Click in this area to enter a geolocation.

Similarly, you can attach an existing geotag to a post. For example, you visited a museum and took a photo against the backdrop of a beautiful and unusual exhibit. In the publication, indicate which museum you went on an excursion to.

Can I add geolocation to my profile header?

Marking a location in Stories

To add the created geolocation to a story, start publishing a new story. At the top of the interface, click on the square smiley icon. In the widget window that opens, select "Location". nine0005

The search window will open again - enter the name of the geolocation: a tag that you created through Facebook or a previously created geotag. The geotag will now show up in your history.

Why doesn't geolocation work?

Often users encounter a problem: the created geotag does not work - it is not put in the publication, because it is simply not in the list.

We offer you 4 options for solving the problem:

• Make sure you have linked your Facebook business page to your Instagram account. nine0010
• Check if geolocation is enabled on your phone. It's important that while Instagram and Facebook are running, apps can track your current location.
• Restart the Instagram app, or better yet, restart your phone.
• Please wait 15-20 minutes - sometimes the created tags do not appear immediately.

How to create a geolocation and add a place on Instagram

Share!

Geolocation should be understood as a point that indicates the location of a particular object. A car in a traffic jam, a place of an appointed rest, a place where your lost cat was last seen, and much more can act as such a point. Geolocation can be used to bind a certain place to it - a store, a cafe, a beauty salon, a fitness club, and so on, and then use this place in profile description or in posts. Thanks to this, customers will be able to quickly find the location of your points of sale.

In this article, we will look at how to create a geolocation on Instagram, add a location and specify a geotag when publishing a post.

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Why do you need geolocation on Instagram?

From the user's point of view, setting a geolocation in a post is an opportunity, no matter how trite it may be, to mark your location. Place of work, restaurant, popular resort and much more.

You can also use geolocation to promote your business. In addition to using a geotag in your profile, you can post using the most popular ones in your city. In addition, you can collect the target audience by geolocations located in close proximity to your points of sale using SocialKit program , and then launch a mass subscription using the collected audience .