How to make your instagram profile look professional

10 Steps to Building the Perfect Instagram Profile for Your Business

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What started off as a simple app to share pictures with your friends, quickly became the go-to social media platform to promote eye-catching content. With over 75 million daily users, over 400 million monthly active users to date, and engagement rates 58 times higher than Facebook, your business can’t afford not to be on Instagram.

But before you start posting tons of photos, you’ll need to know the basics.

In this post, we’ll teach you how to build the perfect Instagram profile. Whether you’ve been on it for years or just getting started, there are a few tips and tricks up our sleeve that are sure to boost your Instagram presence and build brand awareness for your business.

1. Choose Your @Username

Before you start posting onto Instagram, you’ll need to choose a unique username. If your business name is not available, you can try different variations of your name. For example, if your business name is “Jane’s Bakery” but the username “@janesbakery” is taken, try adding your business’s location to the name and change it to “@janesbakerychi,” indicating that your bakery is located in Chicago.

Equally as important as the username is the “name” section of your profile. Make sure you use correct capitalization and stylization of your business’s name, making it easier for users to find your page. In this case, you can choose between “Jane’s Bakery” or “Jane’s Bakery Chicago,” if there are multiple locations with the same name.

2. Use an On-Brand Profile Picture

Choosing an appropriate picture for your business’s profile is important in getting other users to recognize your brand. It’s one of the first things that people will see when they go to your page; so make sure that it’s easily recognizable to users and potential customers.

We suggest using your company logo as your Instagram profile picture. However, if your business has multiple branded images, you can choose to use your storefront, mascot, or anything of the like.

3. Include an Informative Bio

Your bio makes a lasting impression on your audience by providing complementary information along with your pictures. Be sure to make it something memorable.

In this section, you’ll want to explain to users who you are and what you do. Additionally, you can add your address, history about your business, an email address, a phone number, hours of operation, or whatever else you think would be important to mention when introducing yourself to users who aren’t already familiar with your business.

Remember, these bios are just 150 characters, so think critically when choosing what you want to include. We recommend that you personify your brand in this section, so no need for a formal biography. Use words that resonate with your target audience, visitors will know if your account is relevant for them to follow.

Take a look at these examples:

Apple Music keeps their bio short and sweet. They also used it to cross promote their other social accounts by encouraging followers to add their Snapchat. Apple also opted to share a music artists’ album as their URL, directing users to their online store.

California Donuts quickly informs users of their location and email address in their profile. This makes it clear to customers that they are easily accessible at anytime of the day.

Hoosier Mama Pie Company was able to squeeze in their slogan, two locations, Facebook, and Twitter usernames all in 150 characters! Take note of how they used emojis to informatively enhance their profile.

Bonus tip: Edit your profile through the web version of Instagram to easily and quickly format your bio.

4. Add a Trackable Link

Instagram also gives you the option to put a link in your profile. Instead of putting just the URL of your website, you could be a variety of other links.

For example, you could link your Instagram to a blog post, an upcoming event, or perhaps an Instagram-exclusive landing page. Whatever it is, you should change it regularly if it’s a link other than your homepage.

What you choose to put in that link section is up to you, but you should make sure that it’s a trackable link. By seeing where leads are coming in, adding the source of the traffic is crucial in measuring your Instagram efforts.

You can learn how to generate a custom URL with Google Analytics. This little link can become a very powerful tool in your social media marketing strategy.

5. Take Clear, Interesting, High Quality Photos

When we say high quality, we don’t mean bust out your fancy DSLR camera! Your smartphone should be able to take high quality photos with a little help from a few mobile photo-editing apps.

The most important thing when taking a nice picture is lighting. If you don’t have the option for good natural lighting, opt for bright artificial indoor lighting. When all else fails, boosting the brightness and exposure on a photo-editing app will be sufficient.

Next, you want to pick an interesting subject. Incorporate your product with other items to add visual interest or showcase how it’s used in everyday life. For example, Coca Cola’s Instagram feed isn’t filled with images solely of a Coke bottle, they show how Coke relates to their customers.

If your business doesn’t sell products, you could post pictures pertaining to the type of lifestyle that is associated with your business’s target audience. Perhaps you offer a service for your customers and want to show how much their lives can improve with your help, or maybe you own a hair salon and want to show before and after shots of your clients’ hair.

Remember to give value to your followers! Promoting your products or services is encouraged, but not necessary to do in every single one of your posts. No one likes a sales-y Instagram!

The basis of your business’s Instagram page should begin with taking good photos. It might take a couple of tries before you get into the groove of it, so continue to practice and you’ll be sure to perfect it.

6. Establish a Theme

Taking a good photo is just the first step in creating a perfect Instagram feed. Next, you’ll want to establish some sort of theme, both visually and contextually.

What is an Instagram theme?

To start, you want to post pictures that relate to each other. These photos share a similar look or feel and tell a story. For example, if you want to showcase images of your bakery, you’ll want to have shots of many of your pastries from a bird’s eye view, a close-up macro image of the texture, and an image of someone enjoying your pastry with a cup of coffee. The possibilities are endless, but the main thing to do here is to make sure that the images are on brand and consistent with each other.

Another easy way to build a theme is to use the same color tone. This can be achieved by using the same filter on each image and fine-tuning it or editing your photos in a similar fashion. Some of the apps we love the best for photo-editing for Instagram are VSCO Cam, Aviary, Adobe Post, and Snapseed.

Aside from creating a visual theme, the story that you’re telling with your images is equally as important. Your caption section is a powerful tool. By personifying your brand, you’re opening up your comments section for discussion. Adding that human touch to your page is essential in any successful social media strategy.

7. Post Consistently

We cannot stress this point enough! The only way to grow your Instagram account (or any social account) is by posting consistently.

Post too much and you’ll be seen as a spammy account, post too little, everyone will soon forget you’re even on Instagram! We recommend posting between 1 to 3 times a day. Space these posts out and figure out when the best times are to post by using tools such as Iconosquare.

As long as you have a set schedule of when you’ll be posting these images, keeping followers interested and engaged should be no problem!

8. Use Appropriate Hashtags

Sure, using “#like4like” in your caption might get you a few likes on your picture, but will it draw in the right audience? Probably not.

Using your own branded hashtag is great, but the visibility of that hashtag might not be enough.

Find the right hashtags for your business by doing a little bit of research. You can find the volume of different hashtags by typing into the Instagram search bar. Here, you’ll see which posts are doing the best with the hashtag, as well as the latest pictures with that hashtag and how many are tagged with that hashtag.

We also recommend doing research outside of Instagram for hashtags relevant to your business. Check out Shortstack’s list for an idea.

Hashtags give you the ability to be easily found in your niche. Your business can take part in a larger community by utilizing hashtags for their fullest potential.

Bonus tip: Don’t forget to use those geolocation tags as well! This feature will allow people to see where you’re posting from and could connect you with local users.

9. Engage, Engage, Engage

Posting pictures is only half of what it takes to have a success Instagram account. The second half requires you to engage after your photo has been posted.

Like we mentioned in the previous step, hashtags are a powerful tool in making connections. Leaving a like or a comment on a picture using hashtags relevant to your business will give you some traffic to your profile, especially if you are consistent with these. Users will be more likely to notice your profile and follow your account if they see that you posted a comment and liked their picture.

10. Track Your Metrics

After you’ve gotten everything else down, it’s time to track your success!

Without tracking and analyzing your metrics, your business has no clue if your Instagram marketing strategy is working or not. You’ll always want to test to see what works and what doesn’t. Tracking the growth of your account will only ensure success, as you continue to improve and build upon your profile.

Try out these apps from this list of free Instagram Analytic tools!

Bonus Step: Utilize Instagram Ads

Once you’ve got your Instagram on it’s A game, you should start considering utilizing Instagram Ads. Advertising on Instagram is now open to everyone at an affordable price. This is a smart move to make for businesses targeting Instagram’s demographic, looking to find new prospects.

If you’re familiar with advertising on Facebook, using Instagram Ads will be a breeze for you! To get started, you’ll need a Facebook Page and access to Facebook Business Manager. Here, you’ll find your Facebook and Instagram accounts and advertising campaigns for each account. Conveniently, you can set up ads for both platforms with shared creative elements as well as utilize Facebook’s advertising features such as ad-targeting capabilities and analytics. If you need a quick how-to guide, Facebook for Business is the place to start.

Competition for Instagram advertising is only increasing and standing out will become more difficult, so make your move now!

Conclusion

We didn’t say building the perfect Instagram profile for your business would be easy, but by following these steps, we’re confident that you’ll effectively grow your brand awareness and capture more leads.

At the end of the day, remember to have fun with it and use Instagram to really showcase your business in the best light possible. Let your brand identity shine through and you’ll have a loyal following in no time!

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8 Tips For Creating the Best Instagram Profile Possible

Ever noticed that there are some accounts on Instagram you just HAVE to follow?

I mean, even if you’re not into cats on Roombas (who isn’t, though?), there is SOMETHING about the account’s profile that draws you in and lets you know they’re going to brighten your feed every day.

This is not an accident, my friends. And there are things you can do to create that same desire to follow and like in others!

We’ve put together some of these tips and tricks on how to make your Instagram profile more attractive below!

You know what they say about first impressions, right? This is true in life AND online. It all starts with a profile that pops. Here are eight tips on how to create the perfect Instagram profile and make sure yours is among them!

Start by making sure you have an Instagram Business account. Some of the suggestions below will not work on a personal account.

Plus, you’ll want access to analytics and maybe someday – advertising options.

All set? Here’s how to start the Instagram profile optimization process!

Want to plan the perfect feed, find the best hashtags and post at the best times for your audience right from your phone? Its time to meet your new Instagram Smart Assistant from Tailwind - now available on Android and iOS.

Instagram Profile Optimization Idea #1
Use a Photo That’s Really You

This is the photo other Instagrammers see when you share an image, make a comment, appear in notifications, or when someone checks out your profile.

So, should you use your logo or a photo of your own irresistible mug? 😁

It all comes down to which one is most recognizable as your brand!

If your brand IS you, Are you fun and a little zany? 🤪 Or maybe you need to be seen as trustworthy and serious. 🧑‍💼

Whatever the case, your Instagram bio photo really needs to encapsulate all that in one teeny tiny photo. No pressure. 😉

Also, don’t forget to keep it 100% genuine! The best Instagram profiles are authentic ones.

Tailwind member Color Me Courtney does a great job with her Instagram profile overall, but it’s her photo that really draws you in. Don’t you just want to be her BFF?

Then there’s superstar Marie Forleo. She’s approachable, funny, confident. And that’s reflected in her Instagram profile photo. Get the idea?

Obviously, there will be some exceptions where using a face wouldn’t make sense.

For example, if you’re a larger company with a recognizable logo, you almost need to use your logo to reassure people that they have found the correct account!

Whatever the case, make sure the photo is bright enough to be seen on mobile, and never use a poor-quality or fuzzy photo.

First impressions, remember?

Instagram Profile Optimization Idea #2
Pick an Identifiable Username

Our next tip on how to create the perfect Instagram profile is to be particularly mindful when choosing your username.

Your username is that one-word lowercase “handle” that serves as your Instagram URL. So, for @tailwindapp, the URL for the account would be https://instagram.com/tailwindapp.

You have up to 30 characters here (no symbols or spaces). It’s also what people will use when they mention you in a comment.

So try to make it memorable – it’s your identifier and a crucial part of the Instagram profile optimization process.

If you already have an established Instagram account and want to change your username, think long and hard about it – you’ll need to make changes to any place you’ve used that username in the past – guest blog posts, business cards, etc.

Instagram Profile Optimization Idea #3
Choose a Searchable, Meaningful Instagram Name

Your Instagram name, on the other hand is your display name on your profile.

You have a bit more flexibility here (30 characters/spaces to be precise) to work in your keywords and improve your Instagram profile.

The name on your Instagram account does not have to match your username exactly.

In fact, for most people, expanding on the username to use keywords or explain what you do makes a lot of sense. For example, “AMRAP Life | Active Wear”.

If you’d like to capitalize on search, try logging out of Instagram and search the name you’re considering using.

Do you have a chance of appearing in the results? Might people actually search for that term in Instagram? If so, go for it!

It may be the perfect opportunity to not only improve your Instagram profile but also drive more visibility to it.

Changing your Instagram name doesn’t require you to go back to fix links (as would changing your username), so while it’s not something you want to change often, if you need to optimize it to create the best Instagram profile possible, feel free.

Instagram Profile Optimization Idea #4
Write an Instagram Bio that Sizzles

A thoughtfully curated bio is crucial to creating the best Instagram profile possible.

You get 150 characters here, so make them count! Tell people what you do, who you are, and what they can expect to see from your Instagram updates. Most importantly, tell people WHY they should follow you.

Obviously, your business type will dictate how personal you get in your Instagram bio.

Love the sass from Jenn’s Trends.

But wait! Many people get a bit squeamish at the thought of writing their own Instagram bio.

If you’re one of them, ask a friend or a few – what do I do? What am I good at? What words pop into your head when you think of me?

Use those to formulate a really fun bio that gets people excited to learn more.

Don’t forget to use emojis to add a little fun, and format your bio to make it easier to read!

When it comes to the Instagram profile review process, this step is a big one and we recommend you take the time to craft the most genuine and personalized bio possible!

Still a little lost on how to write a bio that stands out? Check out our step-by-step guide on how to create the perfect Instagram bio here!

How to Format Your Instagram Bio

Write your bio in an online character counter tool and keep it to 150 characters or less. Use an emoji dictionary to make sure you choose universal emojis.
Add in line breaks where needed.
Copy and paste to your Instagram bio on desktop. If copying from your online character counter tool, try pasting into Notes, Notepad, Evernote, or even a Facebook status update before you paste it to your profile in Instagram.

Note: You will not see the formatting on desktop, but when you switch to your phone you will!

Instagram Profile Optimization Idea #5
Choose a Business Category

Though this may not SOUND particularly glamorous, adding a category to your business account allows you to tell viewers more about you.

Basically, (“I’m a fashion model” or “I’m a local restaurant”) without taking up any of your precious bio real estate.

You’ll need to set this information from mobile, not on desktop. Here I’ve chosen News & Media Website.

Instagram Profile Optimization Idea #6
Set Your Instagram Contact Options

Another tip on how to build your Instagram profile to its fullest potential is to make it easy for people to contact you directly by adding contact options to your Instagram profile!

With a business account, you can add an email address for click to email, a phone number for click to call, and a physical location people can tap to get driving directions.

Add as many as make sense for you!

Pro Tip: If you don’t want to add your actual address (if you work from home, for instance), consider adding at least your city and state.

When you do, your location will be shown in your bio. People love to know where you are – and you could easily attract the attention of people who prefer to shop local!

This step may not necessarily lump into how to make your Instagram profile interesting, but is very important to making you and your business more accessible to followers and customers!

Instagram Profile Optimization Idea #7
Make the Most of Your One Instagram Link

Instagram only allows one link in your bio – and if you’re wondering how to create a good Instagram feed, this is an important link!

After all, this link is valuable real estate to drive traffic from Instagram.

Maybe you’re planning on promoting blog posts, selling products or simply directing your followers to your site.

Whatever your purpose, you can shave tons of time off your Instagram planning by using a link in bio tool!

And guess what? We have a FREE one, and it’s the most advanced link in bio tool out there!

Smart.bio by Tailwind allows you to:

Personalize evergreen button links at the top of your page with custom CTAs and titles
Use your brand colors on your own unique landing page
Schedule Instagram post links to go live in real-time when you use Auto-Schedule for business accounts!
Analyze in-depth insights to find out where – and what – your followers are clicking on the most!

And did we mention it’s totally free? Claim your personalized Smart.bio URL below! 👇

Instagram Profile Optimization Idea #8
Create an Instagram 9-Grid that Dazzles

Looking for a visual tip on how to make an attractive Instagram profile?

A beautiful and cohesive Instagram grid (the combination of your last nine posts), can be a powerful motivator for potential new followers.

But it can be difficult to picture how attractive new content will look in your feed before you post it.

Don’t worry – Tailwind has your back. Our Instagram post planner app will allow you to see how content will fit into your feed before you hit “share” – right from iOS and Android phones!

Ready for your own Instagram Profile Makeover? Snag our “Instagram Profile That Pops” check list, see how yours stacks up, and optimize it today!

Start a Free Trial of Tailwind for Instagram!

Schedule photos and videos directly to your Instagram feed with Auto Post.
Optimize every post for more engagement with SmartSchedule and Hashtag Finder.
Automatically hide your post’s hashtags in the first comment to keep your caption clean & clutter-free.
Make your posts more discoverable with user tagging & location tagging.
Analyze what's working across every post and profile with smart analytics.

No credit card required

In

Conclusion: How to Create the Perfect Instagram Profile

For such a tiny piece of online real estate, your Instagram profile is a powerful little property!

Make the most of the space you’re given by utilizing all the fields Instagram offers to business profiles.

Spend the time to make it pop with the eight tips on how to create the best Instagram profile above and you’ll make a beautiful first impression and attract all the right people! PS – Don’t forget to get your checklist!

Check out this live (and lively) discussion with me and Jeff Sieh of Manly Pinterest Tips.

📌 Pin me:

How to create a business account on Instagram: step-by-step instructions - ppc.world

An Instagram business profile opens up additional opportunities for the account owner. Bloggers, as well as those who promote goods or services on social networks, should start a business page. In this article, we will figure out how to properly create a business page on Instagram and why you need it.

Creating a business account on Instagram: who and why

A business account on Instagram is an account that has more features than a regular one. It is more convenient to establish communication with subscribers, track their activity and the effectiveness of posts. Available in this account:

Statistics. The owner gets access to statistics on user actions, the composition of the target audience, the effectiveness of posts in the feed and Stories. In a personal account, you can only see the number of likes and comments on your posts, on the business page you can also track reach, the number of impressions, profile visits, etc.

Communication with subscribers. Subscribers can write an email, message or call to the owner of a business account by clicking on the corresponding button. nine0003

Company address. Users can see directly from Instagram how to get to an offline point, open the address on maps and build a route.

Advertising launch. This is one of the most important features for bloggers and business owners. To be able to run ads, you must connect a business profile. There are two ways to advertise:

Via Facebook Ads Manager.
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Through the Instagram app itself. To do this, go to the "Promotions" section, click "Create a promotion" and select a publication to promote. You can also select any post from the feed or Stories and click the "Promote" button.

Switching from a personal account to a business page: instructions

Go to the general menu and find the "Settings" section.

You can switch to a business account in the "Account" section. There you will see a "Switch to Professional Account" button.

Next, select the profile type - author or business.

Now, from the proposed categories, choose the one that describes your type of activity as accurately as possible. nine0003

Click "Next" and go to the page where you need to specify your email and phone number. Using them, users will be able to contact the account owner.

The information display can be customized. For example, if you don't want to be called on the phone, leave only your email.

The next step is to link to the Facebook page. It is advisable to set up a business page for the company on Facebook in advance and link it to the account, but this is not necessary. You can skip this step by clicking Don't Link to Facebook. If there is no page, but you want to integrate with Facebook, click "Create a new Facebook Page". nine0003

Business profile ready. If you want to switch to a personal account, you can do it right here in your account settings. You can also change the account type there. If you set the "Business" parameter, switch to the author's account and vice versa.

Switching to a personal account is also required if you want only subscribers to see your business profile posts. In this case, you return to your personal account, close it and go back to your business profile. nine0003

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How to make a business account on Instagram: creating and setting up

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For entrepreneurs, brands and companies, Instagram* has a special type of page called a business account. I will tell you what an Instagram business account is, why you need it and how to create one.

You can skip the equipment and go directly to the instructions.

What is an Instagram* account for business

A business account is a professional account for users who want to promote their products or services. A profile for business differs from a regular account in an expanded set of tools for working with content and additional functionality for registering an account.

There are currently two types of business accounts on Instagram*:

Author. This option is for bloggers.
Company. The account is suitable for companies and entrepreneurs. nine0030

At the time of launch, "Author" differed in functionality and statistics. Now the functions of "Author" and "Company" are almost the same.

In addition, during the process of creating a business account, the user will be prompted to select a category. At the moment there are about 1000 different categories. Example:

Artist.
Fitness coach.
Athlete.
Author.
Musician/band.
Blogger.
Designer. nine0030
Tutor/teacher.
Politician.
Digital publisher.
Editor.
Director.
Entrepreneur.
Model.
Public figure.

The selected category or subcategory allows you to more accurately reflect the direction of the user's activity. But you can change the category at any time or completely prohibit its display in the profile.

In fact, the type of business account and category do not play a special role. Such segmentation is needed to structure all business pages and select the right audience. For example, for users who are interested in fashion, Instagram is more likely to show content from a stylist rather than a restaurateur in the Recommended tab. nine0003

Why you need a business account

Business accounts on Instagram* were created to highlight the pages of brands, companies and entrepreneurs and provide them with conditions for active promotion.

Business account allows users to increase brand or product awareness, increase audience coverage and sales, attract customers through marketing activities.

Sometimes completely unexpected brands are promoted on Instagram — for example, here is the profile of the Saratov Concrete Mix Plant

The Magnit chain of stores is also active on Instagram

Functions and capabilities of a business account

Extended description. On the profile page, you can specify the line of business, address and contact details, link to the site, description. You can add eternal stories that tell about the product, methods of purchase, terms of cooperation, customer reviews. As a result, the visitor can immediately understand what kind of page it is and why it might be interesting. nine0003

Convenient communication with the audience. The owner of a business account can add "Call", "Contact", "How to get" buttons to his page. Thanks to this, users can find out the contact details of the company and contact it to make a purchase or ask questions.

Advertising and promotion. You can run targeted ads with custom creatives or promote your featured posts. Moreover, you can run ads both from the Instagram* mobile application and from the Facebook* advertising account. nine0003

Statistics analysis. The study of statistics helps to analyze the effectiveness of content, identify errors and develop the right promotion strategy.

There are other equally interesting features available to business account holders. For example, you can create branded content in collaboration with a brand or author. You can create a store and tag products with the Instagram* Shopping tag. You can set up saved answers to frequently asked questions and reply to messages instantly. nine0003

How to create a business account on Instagram*

There are two ways to create a business account on Instagram: register a new account with the "business" status or switch your personal account. Let's consider both methods.

If you already have a personal Instagram account, then go directly to "Edit Profile" - here is the required instruction.

Now to the instructions on how to create an Instagram* business account from scratch.

Open the main page of Instagram. To enter the platform, you can use one of three options: "Login with Facebook *", "Register" or install the application and register on a mobile device. The Instagram* app can be downloaded from the Google Play Store, the App Store, or the Windows Phone Store. When logging in via Facebook*, you need to log in with your username and password. The principle of registration on the web page and in the mobile application is similar. Select "Register" and move on. nine0003

Enter your details in the registration form: phone number, first name and last name. Create a username and password. Click Next. Now you will be prompted to indicate the date of birth, confirm the phone number. We perform these steps - your personal account is registered.

On the recommendations page that opens, click on the avatar icon. Here you can go to the profile and further to its settings.

On the profile page, go to the Edit Profile section.

In this section, you can change or supplement information: add information about yourself, specify the website address and email, change the username. But since we want to change the type of account, we click on "Switch to a professional account" on the left side of the page. nine0003

Immediately after the click, a page with the benefits of a professional account will open. Click "Next" and proceed to choose the category that best describes your activity. If you want the category to be displayed in your account, check the corresponding box.

Now you have to choose the type of account - "Author" or "Company". There is no particular difference in terms of promotion and functionality. Choose the type that best suits your positioning.

Check or complete contact information.

Your business account is almost ready. Read the platform recommendations, click "Finish".

Account registration and transition to a business profile completed.

Your blank business account on your mobile device will look like this:

You can now edit your profile. Add a photo and description of your product or service. Create eternal Stories with a list of assortment and terms of cooperation, make the first publications and more. View statistics on account reach and content engagement. nine0003

However, in order to fully access the business account functionality and use the promotional features, you need to connect the Facebook page*.

How to connect a Facebook page* to an Instagram* business account

Only a Facebook* business page can be linked to an Instagram* business account. So, start by creating a Facebook business page if you don't already have one. Then you can go directly to the connection.

To connect a Facebook* page to an Instagram* business account from a computer:

1.Go to "Settings" of the company's Facebook page*.

2.Select the Instagram* tab from the list on the left.

3. Next, you will be prompted to select the desired account. Log in to your Instagram business account* and refresh the web page. If successful, you will see that the Instagram account is connected.

In the mobile app, you can link your Facebook* business page as soon as you switch to a professional Instagram* account. If there is no business page, you can create it. Since we previously created a business account without being linked to Facebook, we proceed as follows:

1.Click on the "Promotion" section on the Instagram* business account page. Select a Facebook page* and log in.

2. Read the setup conditions and click “Yes, complete the setup”.