How to make your instagram account not professional
How to Switch Back to a Personal Account on Instagram
When the Instagram business account launched in 2014, many brands, influencers, and content creators quickly switched from their personal accounts.
The appeal of detailed insights and analytics was too strong to ignore! Not to mention, access to a plethora of useful business tools to promote your content.
1 Types of Instagram Accounts
2 How to Change Instagram from Business to Personal (Step by Step!)
3 Should You Switch to a Personal Account on Instagram?
4 Conclusion: How to Go Back to a Personal Account on Instagram
But you may be contemplating whether to switch back to your personal Instagram account these days.
It’s understandable. Maybe you want to restrict your content to a tight-knit community of followers. Or you might be looking for ways to leverage Instagram’s algorithm and increase the organic reach of your posts.
In either case, chances are you’ve thought about making the switch to a personal account on Instagram at one point or another.
While switching from a professional account to a personal one on Instagram takes few simple steps, it’s a critical decision.
That’s why you should analyze the pros and cons before you decide to switch back to your personal account. We’ll delve deeper into these aspects below. We’ll also discuss how to switch back to a personal account on Instagram.
But let’s first take a quick look at the different types of accounts available on Instagram!
Types of Instagram Accounts
Instagram offers two main types of accounts to its users – personal, and professional!
A personal Instagram account lets you use all of the platform’s basic features. You can still upload posts, reels, IGTV videos, and stories. But you can’t monitor how your posts are performing or have access to in-depth analytics.
Professional Instagram accounts are further categorized into two types of professional accounts -business and Instagram creator accounts.
These accounts give you access to a treasure trove of creator-friendly tools, including insights and promotions.
So, now that you know what kinds of Instagram accounts you have access to, let’s talk over how to switch between them!
How to Change Instagram from Business to Personal (Step by Step!)
First things first – switching your Instagram account from business to personal isn’t rocket science.
Switching to an Instagram business profile, or back to a personal account involves a few simple steps and takes less than five minutes! The difficult part comes when you’re thinking about whether you should make the switch in the first place. (More on that later!)
But if you’ve already made up your mind, here are the steps to switch back to your personal Instagram profile:
- Open the Instagram App
- Go to your Instagram Business Profile
- Tap the menu button in the upper right corner of your Instagram profile
- Tap Settings
- Select Account from the menu
- Scroll down to “Switch Account Type”
- Choose “Switch to Personal Account”
- Read the pop-up and confirm the switch
Should You Switch to a Personal Account on Instagram?
If you’ve ever tried changing your Instagram account from business to personal, you’ve likely come across a warning message.
If you haven’t, you’ll see it here!
It explains how you can’t use some of the app’s features on your personal account.
To some people, the loss of insights might not be a big deal. But to professional brands and businesses that use Instagram as a main social media marketing platform, it can be disastrous.
The final choice between a personal and business account depends on your needs and preferences.
Let’s explore the pros and cons of turning off your Instagram business account:
Pro: You Can Have a Private Account
This is likely the biggest advantage of having a personal Instagram profile. You can navigate to your “Privacy” settings and enable the “Private Account” option. It’ll ensure that your Instagram posts are only available to your followers.
Also, you can approve or dismiss follower requests to control whether new users can view your posts.
Pro: You May See a Positive Impact on Your Organic Reach
Some content creators and influencers have reported that the organic reach of their posts improved after changing their Instagram accounts to personal.
This isn’t surprising considering that the Instagram algorithm could suppress the organic reach of business accounts to compel them to run ads.
But there’s no concrete data to support this argument. So, it isn’t wise to switch to a personal Instagram account with the sole intent of boosting your organic reach.
Con: You Lose Out on Detailed Insights and Analytics
The best part about having an Instagram business profile is that you get access to useful analytics on audience engagement. You can monitor the organic and paid reach of your posts, as well as gain a deeper understanding of your followers’ demographic.
Switching to a personal account means you can no longer use the “Insights” dashboard. Also, the analytics from your existing posts is erased. Even if you change back to a business account, you can never recover this data.
Con: Contact Options Become Limited
Unlike a business account, your personal Instagram profile doesn’t have a “Contact” button.
This means your followers can’t access your phone number, email address, Facebook page, or website.
Also, you lose other valuable buttons, such as “Insights” and “Promotions”.
Con: You Won’t Be Able to Auto Post from Tailwind
If you manage an Instagram business profile, you’re likely using a social media tool to plan and publish your posts. Tailwind’s Instagram scheduling tool lets you draft and schedule Instagram posts for weeks in advance with SmartSchedule – and automatically publishes content at the right time on your behalf!
But the auto-posting feature is only available for business accounts. While you can still schedule posts from your personal account, Tailwind won’t automatically upload them. Instead, you’ll have to rely on push notifications from the app to remind you to upload the post.
Conclusion: How to Go Back to a Personal Account on Instagram
Changing your Instagram account from business to personal is quite simple. You need to navigate to your account settings and select “Switch to Personal Account” from the available options.
But if you’re a marketer or content creator, you shouldn’t be asking how to switch back to a personal account on Instagram.
Instead, you should evaluate the consequences of making the switch and whether it’s going to be the right decision. A personal account gives you more control over who gets to view your content. But you lose access to powerful audience insights and other tools.
Not sure about what type of Instagram account is the right choice for you? Pin this article and come back to it once you’ve made up your mind!
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How To Switch Back to a Personal Account on Instagram
Over the years, Instagram has evolved to accommodate individuals and businesses looking to establish an online presence on the app.
As a result, there are primarily two types of accounts you can open on Instagram, which include personal and professional accounts. So it’s pretty easy if you somehow find yourself using a professional account and want to switch back.
This article will see the benefits of using a personal or professional account and how you can switch accounts in detail.
Table of Contents
- What Are the Types of Instagram Accounts?
- What Features Do You Get on a Personal and Professional Account on Instagram?
- How To Switch From Professional Account to a Personal Account on Instagram
- What To Expect After You Switch to a Personal Account on Instagram
- Conclusion
What Are the Types of Instagram Accounts?
Instagram started as a social platform for individuals to share updates on moments in their lives with family and friends. However, social media soon reach over a billion downloads, presenting itself as an avenue for businesses and content creators to explore to attract customers and build a fanbase. In 2014, the Instagram business launched with several features for business accounts.
As a result, accounts on Instagram were categorized into personal and business accounts, but over the years, the business account was rebranded as a professional account.
The professional account is then sub-categorized into business and creator accounts.
You want to opt for the business account as an entrepreneur, designer, freelancer, or brand. But for artists, celebrities, producers/content creators, and influencers, the creator account is the option. Generally, a professional account on Instagram will provide you with better insights into operating your business and how you create content as a creator.
What Features Do You Get on a Personal and Professional Account on Instagram?
A personal account lets you post images, and videos, use Instagram stories and enjoy other people’s and businesses’ content on your Instagram feed. You’ll also be able to message individuals and businesses on the app and render your page private and visible to people you want.
However, with a personal account, insights into your posts’ reach will only be reflected by the likes and comments you get. This is one of the major differences observed between personal and professional accounts.
With a professional account, you can link your Instagram business account with Facebook to assign editors and admins to access the account. You also get insights into your posts and followers in various ways.
With insights, you can see the number of people your posts reach and how well your content is doing on the app. In addition, you’ll get data on the age range like your posts, gender, and days/hours they engage with your post.
On your professional account, you can add avenues for people to contact you on your profile page, a category label, and a secondary inbox to help you filter notifications and messages.
How To Switch From Professional Account to a Personal Account on Instagram
You can easily switch from your professional account to a personal one and vice versa. However, remember that switching from one account to another adds and takes away features depending on what you switch to.
These are the steps to follow in switching accounts:
- Open your Instagram app.
- Go to your business/creator’s profile page by clicking the profile icon to the far right of the bottom navigation bar.
- Tap on the menu in the top right corner.
- Click on “Settings” and tap on “Account”.
- Scroll to and tap on “Switch to Personal account”.
- When you do, you’ll get a pop-up asking you to confirm if you want to switch back. Tap on “Switch Back” to confirm your decision.
Switching to a personal account means the removal of insights and a few other features exclusive to business accounts.
What To Expect After You Switch to a Personal Account on Instagram
Generally, insights may not be a big deal to many people on how well their posts are doing, but for an upcoming or established business, it might not be the best decision. A switch from professional to personal means removing insights and the wealth of data it gives to help grow your business.
Also, the additional contact options you can put on your page get removed, which means access to your Facebook page, website, or email you put up before will be revoked. However, not all things that come with switching back to a personal account are bad; a few notable benefits of using a personal account exist.
A personal account will let you turn your page private if you wish to do so. This way, you can control who gets access to your posts, comments, and likes. You can also control how your account is followed, as requests will be sent to you before anybody can follow your account.
Also, a personal account gives you an avenue to grow your page organically without falling under the pressure of using ads to stay relevant. Instagram business can be tough without high numbers of followers, but with a personal account, you do not have to worry about that.
Conclusion
Whether you use a personal or professional account on Instagram, you still get to enjoy the app’s primary purpose: connecting and discovering accounts with the same interests as you.
So regardless of the account you’re switching to, have fun, be inspired, and stay in touch with your friends on the app.
How to make a business account on Instagram 2023
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In 2023, it is now even easier to create a business account on Instagram. If you create a business account on Instagram, you can view statistics for free, run ads directly from the app, and add shopping tags. And in the profile header there will be links so that you can just call or write you a letter, see the address.
Who needs a business account? If you sell goods/services on Instagram (or plan to sell), then you need such an account! It will be easier for customers to place an order, and you will see detailed statistics of your account, you will be able to use services, some of which are not available for personal profiles. And now shopping tags have appeared in Russia so that subscribers can make a purchase directly through Instagram.
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It is also useful for bloggers to create a business account, because this way you can monitor the response to posts, as well as show statistics to potential advertisers. In 2023, you can also make an Author Account, which has additional statistics on the growth of subscribers.
Content:
- Video: How to make a business account on Instagram 2023
- Why you need a business account on Instagram
- Instagram business profile statistics nine0015 How to make a business page on Instagram 2023 step by step
- How to remove a business account and switch back to personal?
Video: How to make a business account on Instagram
Why do you need a business account on Instagram
You no longer need to write phone, whatsapp, mail, etc.
in the description.
At the top of the account there will be a "Write" button, like regular accounts. When a client clicks it, they go to the chat in Direct. Even in the business profile in the header under the description there is now a button "Contacts". You can press it and options will appear: call, email. email, video chat (transition to a video call in Direct). nine0003
Also on the Instagram business page there are buttons for managing your account, which only you will see:
- edit profile
- promotions (management of running Instagram ads)
- statistics
- add shop
You can also add an active link to an external site in the header of your account in your personal account, but you will see the statistics of clicks on it only after switching to a business.
You probably have several Instagram accounts. nine0011 How many business accounts can be with one phone ? Up to five. At the same time, it is not necessary to translate all five into “business”.
But everyone needs a separate mail (e-mail), and for each business account - a profile on Facebook.
Instagram statistics
The most important and useful! After you create an Instagram business account, you can view statistics for the entire account, individual photos and videos, and Stories. This statistics in an Instagram business account is similar to those for groups/publics in other social networks (Vkontakte, facebook). You will see how popular this or that post is (not just by likes and comments). nine0003
But to see the statistics of someone else's account (plus check them for cheating and choose the right one for buying ads), you need to use third-party services.
Instagram ads
Business accounts can make official ads:
- Facebook Feed and Stories ads
- advertising in the feed through the Instagram application (button "Promote" under the posts)
We figured it out for good, and now the most interesting thing is how to make a business Instagram account in 2023? nine0003
How to make a business account on Instagram 2023
You can convert Instagram to a business account with almost one click.
Important! If you have a closed account, then to make a business account you will need to open it. Everyone will be able to see the posts, and subscription requests will be automatically approved.
We recommend that you immediately link your account to Facebook and make a public page for your business (even if this business is just one person - you). In this case, you must be the administrator of this page. nine0003
How to transfer Instagram to a business account
1. Go to settings.
2. We find the "Account" section and in it below "Switch to a professional account" .
"Start using a free professional account" - click "Continue" several times.
Select a category for your business account. Often Instagram itself already offers a suitable one for your profile, or we search in the search bar for keywords (“shop”, “school”, etc.
). You can also choose not to show it in the profile header. nine0003
According to the selected category, Instagram will tell you what is best for your account - the "Business" page or the Author's Account.
👉🏻 About the “Author Account” on Instagram.
Here we add e-mail, phone and add the address, if necessary. This information will appear in the header of the account. There will be a "Contacts" button if you fill in both the phone number and the address. Or the email button. letter or call. which will be in the business account for communication. You can also click "Do not use my contact information" at the bottom so that your contacts are not in the profile header. You can add/edit later. nine0003
After we bind to Facebook. You can not do this and click "Skip".
We recommend that you immediately link your Business account on Instagram to Facebook. This is security and fewer problems with confirming the rights to the page. And if you need to restore access to your Instagram profile, you can do this, including through the linked Facebook account.
If there is already a public page, then just select it. You must be the administrator of this page, otherwise it will not be listed. If there is no such page, click "Create a new page" at the bottom. You will need to come up with a name, select a category for it and click "Finish". nine0003
Your business account is ready! Now you can see Instagram statistics.
All statistics will not appear immediately. Reach, views, engagement - all this will be only for new posts. Clicks on the link, the dynamics of the growth of subscribers - from the moment you make a business account on Instagram.
In 2019, a new type of account with statistics appeared - the Author Account. It has the same statistics, but it also has subscriber growth dynamics — how many subscribed and unsubscribed per day in the last week. nine0003
How do I remove my business account and switch back to my personal account?
To remove the business account and make it personal, go back to the settings in the "Account" section.
Click Change Account Type.
If you want to close your business profile (i.e. make posts visible only to subscribers), you must first switch to a personal account, and then close it.
Articles about the promotion of business accounts:
Ways to promote an account on Instagram 2023
Instagram business content ideas
Instagram stories for business account
How to promote teacher/tutor Instagram?
How to promote a fitness blog on Instagram
Promotion on Instagram for accounts of cosmetologists and doctors
How to promote Instagram for consultants and trainers?
Instagram for hair stylists
Promotion on Instagram for stores for children (children's clothing)
How to make a business account on Instagram: creating and setting up
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For entrepreneurs, brands and companies, Instagram* provides a special type of page - a business account. I will tell you what an Instagram business account is, why you need it and how to create one. nine0003
You can skip the equipment and go directly to the instructions.
What is an Instagram* account for business
A business account is a professional account designed for users who want to promote their products or services. A profile for business differs from a regular account in an expanded set of tools for working with content and additional functionality for registering an account.
There are currently two types of business accounts on Instagram*:
- Author.
This option is for bloggers. - Company. The account is suitable for companies and entrepreneurs.
At the time of launch, "Author" differed in functionality and statistics. Now the functions of "Author" and "Company" are almost the same.
In addition, during the process of creating a business account, the user will be prompted to select a category. At the moment there are about 1000 different categories. Example:
- Artist.
- Fitness coach.
- Athlete.
- Author.
- Musician/band.
- Blogger.
- Designer.
- Tutor/teacher.
- Politician.
- Digital publisher.
- Editor.
- Director.
- Entrepreneur.
- Model.
- Public figure.
The selected category or subcategory allows you to more accurately reflect the direction of the user's activity. But you can change the category at any time or completely prohibit its display in the profile. nine0003
In fact, the business account type and category don't really matter. Such segmentation is needed to structure all business pages and select the right audience. For example, for users who are interested in fashion, Instagram is more likely to show content from a stylist rather than a restaurateur in the Recommended tab.
Why you need a business account
Business accounts on Instagram* were created to highlight the pages of brands, companies and entrepreneurs and provide them with conditions for active promotion. nine0003
A business account allows users to increase brand or product awareness, increase audience coverage and sales, and attract customers through marketing activities.
Sometimes completely unexpected brands are promoted on Instagram — for example, here is the profile of the Saratov Concrete Mix Plant
The Magnit chain of stores is also active on Instagram
Functions and capabilities of a business account
Extended description.
nine0186 On the profile page, you can specify the direction of activity, address and contact details, link to the site, description. You can add eternal stories that tell about the product, methods of purchase, terms of cooperation, customer reviews. As a result, the visitor can immediately understand what kind of page it is and why it might be interesting.
Convenient communication with the audience. The owner of a business account can add "Call", "Contact", "How to get" buttons to his page. Thanks to this, users can find out the contact details of the company and contact it to make a purchase or ask questions. nine0003
Advertising and promotion. You can run targeted ads with custom creatives or promote your featured posts. Moreover, you can run ads both from the Instagram* mobile application and from the Facebook* advertising account.
Statistics analysis. The study of statistics helps to analyze the effectiveness of content, identify errors and develop the right promotion strategy.
There are other equally interesting features available to business account holders. For example, you can create branded content in collaboration with a brand or author. You can create a store and tag products with the Instagram* Shopping tag. You can set up saved answers to frequently asked questions and reply to messages instantly. nine0003
How to create a business account on Instagram*
There are two ways to create a business account on Instagram: register a new account with the "business" status or switch your personal account. Let's consider both methods.
If you already have a personal Instagram account, then go directly to "Edit Profile" - here is the required instruction.
Now to the instructions on how to create an Instagram* business account from scratch.
Open the Instagram home page. To enter the platform, you can use one of three options: "Login with Facebook *", "Register" or install the application and register on a mobile device.
The Instagram* app can be downloaded from the Google Play Store, the App Store, or the Windows Phone Store. When logging in via Facebook*, you need to log in with your username and password. The principle of registration on the web page and in the mobile application is similar. Select "Register" and move on. nine0003
Enter your details in the registration form: phone number, first name and last name. Create a username and password. Click Next. Now you will be prompted to indicate the date of birth, confirm the phone number. We perform these steps - your personal account is registered.
On the recommendations page that opens, click on the avatar icon. Here you can go to the profile and further to its settings.
On the profile page, go to the Edit Profile section.
In this section, you can change or supplement information: add information about yourself, specify the website address and email, change the username. But since we want to change the type of account, we click on "Switch to a professional account" on the left side of the page.
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Immediately after the click, a page with the benefits of a professional account will open. Click "Next" and proceed to choose the category that best describes your activity. If you want the category to be displayed in your account, check the corresponding box.
Now you have to choose the type of account - "Author" or "Company". There is no particular difference in terms of promotion and functionality. Choose the type that best suits your positioning.
Check or complete contact information.
Your business account is almost ready. Read the platform recommendations, click "Finish".
Account registration and transition to a business profile completed.
Your blank business account on your mobile device will look like this:
You can now edit your profile. Add a photo and description of your product or service. Create eternal Stories with a list of assortment and terms of cooperation, make the first publications and more. View statistics on account reach and content engagement.
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However, in order to fully access the business account functionality and use the promotional features, you need to connect the Facebook page*.
How to connect a Facebook page* to an Instagram* business account
Only a Facebook* business page can be linked to an Instagram* business account. So, start by creating a Facebook business page if you don't already have one. Then you can go directly to the connection.
To connect a Facebook* page to an Instagram* business account from a computer:
1. Go to "Settings" of the company's Facebook page*.
2.Select the Instagram* tab from the list on the left.
3. Next, you will be prompted to select the desired account. Log in to your Instagram business account* and refresh the web page. If successful, you will see that the Instagram account is connected.
In the mobile app, you can link your Facebook* business page as soon as you switch to a professional Instagram* account.
If there is no business page, you can create it. Since we previously created a business account without being linked to Facebook, we proceed as follows:
1.Click on the "Promotion" section on the Instagram* business account page. Select a Facebook page* and log in.
2. Read the setup conditions and click "Yes, complete the setup". Now you have access to the section for creating promotions and you can promote publications.
You can also run ads on Instagram* through the Facebook* ad cabinet.
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