How to make your food instagram famous
How to Get Your Food Instagram Famous
On September 18th, four local food Instagram famous foodies held a panel at Boston College on what it's like to run a successful food account. Gloria Chin (@princessgloriachinfeasts and @doublechinbos), Tiffany Lopinsky (@bostonfoodies), Brittany DiCapua (@bostonfoodjournal), and Jerrelle Guy (@chocolateforbasil) all shared their experiences and tips on what made them so successful.
1. Be passionate about your account
Individuality is what makes an account unique. For Brittany DiCapua, family dinners were important growing up, and she recognized the importance of food bringing people together. She started @bostonfoodjournal simply because she wanted to share her meal with her family and friends, even when they weren't together, so they could see the new restaurants and dishes she was trying. Tiffany Lopinsky constantly followed the New York food instagram accounts and figured why not have one about Boston's local food. Neither even realized they could gain "sponsorships" or use their account to promote restaurants, they were simply trying to share their experiences.
2. Give your account individuality
Are punny captions your thing? Maybe photos that are styled all the same way? The trick to gaining followers is to differentiate your account from the hundreds of other food accounts out there. @Princessgloriachinfeasts makes every third photo she posts a picture of food in the air, so when you click on the grid view of her account there's a straight row of food in the air photos. Very aesthetically pleasing.
3. Post the food you (and everyone) enjoy
The biggest success posts are those of pasta, donuts, and any indulgent goodies. They all said people love the "goodie" photos. Throw in a healthy photo every now and then, because variety is always good, but if you're just starting out you can always grab your audience's attention with treats they can't resist looking at.
4. Develop a "brand"
This goes along the lines of individuality. Make your account different than the others by making a logo or something that marks your content as your own. This is the best way to get people to connect with you because when they recognize a brand or certain styled caption, they're more inclined to want to see more of them. @Bostonfoodjournal's Brittany made her first logo in Microsoft Word when she was starting out ― easy and simple.
5. Stay engaged with your followers and other accounts
Carolyne SuIf you want people to like your photos, you have to like theirs too. Follow accounts similar to yours, comment interesting things, and the same goes for restaurant accounts. This is also a great way to discover new restaurants and see what draws people's attention to accounts.
6. Post
just the right amountPosting too much can be a turn off.
.. no one likes to see a hundred photos of food, no matter how delicious it looks. But, post too little and you run the risk of disengaging with your followers and disappointing them in the lack of food in their feed. These ladies recommend posting about once a day, but once a week won't kill your account. Additionally, if you reach "sponsored" level, be careful of how much sponsored content you post.
7. Rely on a marketing strategy
You don't have to be a pro to do this one. Be aware of what photos do well, or if it's the lighting in a picture or the type of food or a caption that changes how many likes a photo gets or if it causes a huge gain in followers, etc. It's a good gauge of how well your Instagrams are doing individually and lets you see what helps it.
8. Good quality pictures
Half the battle in grabbing someone's attention is the photo.
All four foodies agreed that the key to any good photo is lighting. @Chocolateforbasil said the most important part of her photos are capturing the texture of what she's made. Clear photos, good edits, and clean, crisp backgrounds are all of their go-to's. @Bostonfoodies is especially a fan of VSCO.
9. Try new places
Everyone is reading Thrillist or Eater of the restaurant reviews in the papers, so cover places that aren't being publicized the same way (like foodtrucks or events). This is a great way to get connected with restaurants that are looking to be promoted. And, you can grab your audience's attention by introducing them to lesser known restaurants they haven't heard of or tried yet. Everyone likes to mix it up.
With these tricks, you might just be the next food Instagram famous account. Good luck!
9 Ways to Become a Famous Food Instagrammer
How to take your Food Instagram Game to the next level
By Spoon U
Taylor Bates
This article originally appeared on Spoon U and was written by Taylor Bates. It has been given minor edits before re-posting.
On September 18th, four local food Instagram famous foodies held a panel at Boston College on what it's like to run a successful food account. Gloria Chin (@princessgloriachinfeasts and @doublechinbos), Tiffany Lopinsky (@bostonfoodies), Brittany DiCapua (@bostonfoodjournal), and Jerrelle Guy (@chocolateforbasil) all shared their experiences and tips on what made them so successful.
1. Be passionate about your account
Individuality is what makes an account unique. For Brittany DiCapua, family dinners were important growing up, and she recognized the importance of food bringing people together. She started @bostonfoodjournal simply because she wanted to share her meal with her family and friends, even when they weren't together, so they could see the new restaurants and dishes she was trying.
Tiffany Lopinsky constantly followed the New York food instagram accounts and figured why not have one about Boston's local food. Neither even realized they could gain "sponsorships" or use their account to promote restaurants, they were simply trying to share their experiences.
2. Give your account individuality
Are punny captions your thing? Maybe photos that are styled all the same way? The trick to gaining followers is to differentiate your account from the hundreds of other food accounts out there. @Princessgloriachinfeasts makes every third photo she posts a picture of food in the air, so when you click on the grid view of her account there's a straight row of food in the air photos. Very aesthetically pleasing.
3. Post the food you (and everyone) enjoy
The biggest success posts are those of pasta, donuts, and any indulgent goodies. They all said people love the "goodie" photos. Throw in a healthy photo every now and then, because variety is always good, but if you're just starting out you can always grab your audience's attention with treats they can't resist looking at.
4. Develop a "brand"
Most Popular
This goes along the lines of individuality. Make your account different than the others by making a logo or something that marks your content as your own. This is the best way to get people to connect with you because when they recognize a brand or certain styled caption, they're more inclined to want to see more of them. @Bostonfoodjournal's Brittany made her first logo in Microsoft Word when she was starting out ― easy and simple.
5. Stay engaged with your followers and other accounts
Carolyne Su
If you want people to like your photos, you have to like theirs too. Follow accounts similar to yours, comment interesting things, and the same goes for restaurant accounts. This is also a great way to discover new restaurants and see what draws people's attention to accounts.
6. Post just the
right amountMost Popular
Posting too much can be a turn off.
.. no one likes to see a hundred photos of food, no matter how delicious it looks. But, post too little and you run the risk of disengaging with your followers and disappointing them in the lack of food in their feed. These ladies recommend posting about once a day, but once a week won't kill your account. Additionally, if you reach "sponsored" level, be careful of how much sponsored content you post.
7. Rely on a marketing strategy
You don't have to be a pro to do this one. Be aware of what photos do well, or if it's the lighting in a picture or the type of food or a caption that changes how many likes a photo gets or if it causes a huge gain in followers, etc. It's a good gauge of how well your Instagrams are doing individually and lets you see what helps it.
8. Good quality pictures
Most Popular
Half the battle in grabbing someone's attention is the photo. All four foodies agreed that the key to any good photo is lighting.
@Chocolateforbasil said the most important part of her photos are capturing the texture of what she's made. Clear photos, good edits, and clean, crisp backgrounds are all of their go-to's. @Bostonfoodies is especially a fan of VSCO.
9. Try new places
With these tricks, you might just be the next food Instagram famous account. Good luck!
With these tricks, you might just be the next food Instagram famous account. Good luck!
Related:
5 Creative Ways to Use Coconut Water
Most Popular
The Truth Behind the Misleading Labels on Food Packaging
How to Create a Hallmark Easter For Us Out of State Students Staying on Campus
Check This Out:
Keywordsinstagrammeraccountbrittanyphotoboston college
Read MoreHow to have a perfect Instagram about food so that you never buy it yourself
Food can be a source of not only useful vitamins and minerals, but also a lot of money.
To discover this ability of food and start the process of making money on your love of cooking or eating, you need to start Instagram and follow the tips that KYKY has compiled for you with Huawei P Smart 2019. We found all the photos in the article under the #Huawei tag.
Decide what food will be discussed
What do you like to eat, drink or cook? Something sweet or very healthy? Are you a fan of granny or molecular cuisine? Or maybe you want to talk about your patriotic feelings for potato pancakes and machanka? Of course, in an account you can mix frankly vegetarian dishes, layered cakes and juicy pork ribs, but still niche profiles collect more subscribers, this is an axiom.
Material prepared jointly with Huawei
View this post on Instagram
Posted by Food2Heaven (@food2heaven)
View this post on Instagram
When you deliberately limit yourself to one product or one way of presenting it, creativity will begin to break through the dam of the concrete "go the beaten track" belief. For example, if your profile is all about orange food, you can experiment not only with combinations, but also with colors and shades, like a real artist.
Learn the basic rules of food photography and editing
Food Instagram is 95% attention to pictures. It is not so important what information you give in the text, it is important to create triggers that turn followers into Pavlov's dogs. It is easier to hook a person with chocolate flowing out of a fondant and cheese melted in a huge burger than with travel photos and canvases of the most secret places on the planet. After all, food is on the first step in Maslow's pyramid. Manipulate the basic need of a person beautifully - to do this, learn the main rules of food photography by heart.
View this post on Instagram
Posted by Huawei Mobile Deutschland (@huaweimobilede)
View this post on Instagram
Posted by Marta Greber (@whatforbreakfast)
When shooting, remember about natural light, the rules of diagonals, thirds and triangles. And during processing, turn up the brightness and saturation to the maximum for juicy and tasty photos so that each subscriber can visually eat up. Just do not overdo it with color, otherwise your ripe apples will resemble radioactive ones.
Don't neglect people
Don't be surprised, but hands and faces are needed in the frame, just like legs. By the way, you can find a great combination of legs and food in the @desserted_in_paris account. By incriminating people in a photo in whole or in part, you add humanity to your foodporn genre. But still remember that the focus should remain on the food? If you post beautiful photos of food, but there are no recipes or tips on where to find the most exquisite restaurant in the city, you cease to be a competitor to other food bloggers.
View this post on Instagram
Posted by @desserted_in_paris
View this post on Instagram
Tell the story of your food
Food is history.
You can just write about how and from what you made this or that dish, but this is boring, although useful (an unpleasant truth of life). Instead, show off the ingredients with emojis directly on or below the photo. Or use profile hashtags: #pork, #curry, #pepper. Or you can make collages, like @thecuriouspear, that show who created this soup in the photo and where the coffee in the photo was roasted.
View this post on Instagram
Posted by The Curious Pear (@thecuriouspear)
View this post on Instagram
Posted by Samantha Lee (@leesamantha)
Your food can speak for itself.
For example, you can create story pictures and comics from the simplest products, as @leesamanta does for his daughter and almost 700k followers. Or make stop motion animations with food that turns into fragrant masterpieces by itself.
Connect your personal brand
This is the future when you become a famous food blogger. To do this, you need to show not only food, but also yourself. Or come up with your own merchandise in the form of stickers, as koko.by did - a logo that you will insert on each photo. Or decorate your dishes so that they are recognizable (by the way, you can then sell them like Jamie Oliver).
On the other hand, you can remain incognito, as most restaurant critics do, who strain restaurants with their unexpected appearance. The mystique effect will come in handy if your post can sway the minds of potential visitors, or if you're cooking some really weird food. People will follow you and wait for you to take off your invisibility cloak.
Don't be shy about food porn
It has nothing to do with the porn industry at all.
No one forbids sharing food porn, so record how you cook, eat, break and spill your food. Try to make it beautiful. People never get tired of the sight of cheese melting in a burger or cream spreading over a dessert. By the way, it is at night that your videos will have the maximum number of views.
View this post on Instagram
Posted by rebecca honnér idenstedt (@rebeccahonneridenstedt)
View this post on Instagram
Shared by 張智軒_Shiaw_笑笑 (@shiawshiaw5428)
Combine hobby and food
Food fits into all life situations and locations, and therefore with your hobby, it will be the perfect match.
Yoga lovers can eat in the downward dog position, while either maintaining the image of a healthy person and slowly eating a fruit salad, or shocking with a giant pizza at the ready. You can combine your favorite food with art by creating edible caricatures of famous paintings. Fashion is also open to food, so you can make fun Chanel collaborations with Borisov meat-packing plant sausage or aesthetic glamor photos of your onions and a cup of coffee like @coffeenclothes. Even medicine can be coupled with food, for example, @candyanatomy uploads anatomical drawings using candy. Travel and eat, just don't forget to take pictures of everything you see and put in your mouth. Even your psychological problems can keep the food company, for example, perfectionists can lay out citrus fruits by shade or berries by size.
View this post on Instagram
Shared by Sarah-Kim Watchorn (@sarahkimw)
Coffee 'n Clothes® @coffeenclothes
Add interactive
You need to stand out among hundreds of thousands of food lovers just like you. For example, hide Easter eggs in food and ask your followers to find them. So you will definitely hold attention to your photo and increase the activity in the comments. Everyone loves casual search games as much as we do?
Ask your followers to put together a dish in a story from the proposed food options using the voting function. Or ask about their favorite dishes, and then cook with the mark of these people. Play with additional characters: animals, children, humanized utensils, such as a big-eyed saucepan, or Lego people. In addition, you can teach how to eat, not cook, because few people know how to eat pizza, burgers and sushi correctly - become their guide to the world of gastro-etiquette pleasure.
View this post on Instagram
Post by Oww It looks good (@owwitlooksgood)
View this post on Instagram
Create a multi-channel food show
To become a popular food connoisseur, you don't have to audition for a TV show or get a Michelin star (although no one will scold you for that), just learn to be a multi-channel media personality. Use Instagram for beautiful pictures and stories about delicious, interesting and inexpensive (or expensive) food, actively interacting with users in stories and comments. On Tik Tok, post speed-up videos with recipes and show how the cooking process actually happens.
And Youtube is suitable for long interviews with chefs and people directly related to a lot of food, and ASMR videos of you crunching chips and tasting Japanese sweets. You have no idea how popular these videos are with pleasant sounds for the human ear!
View this post on Instagram
Post by Oww It looks good (@owwitlooksgood)
View this post on Instagram
Post by Oww It looks good (@owwitlooksgood)
View this post on Instagram
Posted by Oww It looks good (@owwitlooksgood)
Famous food bloggers advise against posting photos of food taken with a professional camera, because they are “too perfect” and you don’t want to look at them. After all, everyone knows that they are “slick” with Photoshop. Instead of spoiling the quality and at the same time taking a natural shot, Huawei P Smart 2019 will help with a dual camera and built-in artificial intelligence that recognizes every ingredient in your salad and every berry in your smoothie.
FOREIGN UNITARY ENTERPRISE "VONDEL MEDIA"
UNN 191112533
20 tips from Anna Maslovskaya on how to make the perfect Instagram about food
How to do it
20 tips from Anna Maslovskaya on how to make the perfect Instagram about food
Anna Maslovskaya
15 February 2016 15:43
» Anna Maslovskaya has mastered the art of photographing food to perfection — more than 25,000 people have subscribed to her @annamaslovskaya account.
Below are Anina's tips for restaurateurs and chefs on how to run a cool Instagram, as well as photos of caviar and desserts from her favorite accounts.
Follow the basic rules of good manners
This is more or less clear to everyone, but we repeat. If the location where the photo was taken is important, put a geotag. If the person in the picture has an account, tag it. If you use hashtags, don't overdo it with their number, otherwise you will look like a spammer or an unbalanced person.
David Chang, owner of New York restaurant group Momofuku and publisher of Lucky Peach magazine, hugs other celebrity chefs. All characters are tagged
Sea urchin caviar - one hashtag, that's enough
Yunost's chef Maxim Letunovsky maintains his own Instagram account - the tag from this photo is only for him
The Glenuill restaurant team led by chef Glen Ballis
good photos
The only case when perfect photo quality is not a decisive factor in account popularity is your value in a professional environment.
If you can give your subscribers really important and interesting information, you can relax about the quality of photos. But only a little, because Instagram is a social network for visuals. If the food in the photo is in focus, the light is diffused and natural, the composition and perspective are in order, then the number of readers is guaranteed to increase.
Everything important in Zotman Pizzeria
Daylight natural light on Milk Bar, also part of Momofuku Restaurants
Write clear captions
It’s not embarrassing to talk about what is shown in the photo. Riddles are not bad, but only in the format of a separate section. Chefs and restaurateurs are read not only by industry participants, and all subscribers are actually interested in what you want to say with your photo. Posting an image without a caption is much easier and faster, but it will be more useful if someone learns something new from you.
A little story behind a photo of Julie Marr, who teaches Kitchen Culinaire cooking classes in Vancouver and has an extremely cute blog
Ivan Orkin, chef and owner of Ivan Ramen and Ivan Ramen Slurp Shop in New York, does not hesitate to say thank you
Detailed composition descriptions dishes increase appetite and increase the desire to go to the Saxon + Parole restaurant in Moscow and try everything there
Reply to comments
or spammers).
If you are invited to a dialogue by real people, the answer is not only polite, it will also show your proximity to the audience. This is exactly the point of social media.
Restaurant profile Saxon + Parole is active. Here, for example, representatives of the place answer in detail the question about the schedule of brunches
In the Delicatessen profile, they would rather joke in response (sometimes viciously). Instagram version with character
Someone seriously cares about the profile of Dmitry Zotov's restaurant - they answer almost all comments
Show the inner life of the kitchen
Everyone wants to get behind the scenes of anything - including the restaurant. Sometimes pictures of knives and stoves on Instagram get as hot as being in a real kitchen. If you maintain a restaurant account, then you can and should show everything hidden - preparations, food preparation processes, and even construction.
One of the chefs of Rene Redzepi's team (chef and owner of Noma, several times recognized as the best restaurant in the world) plays with his leg
Tell us about your team
Seeing the person who cooked your scrambled eggs, finding out the pastry chef's nickname and what kind of music the chef likes, looking at the device of the vacuum cleaner - all this is wildly interesting.
People with their ideals, habits, beauty and intelligence can make any service, product and even a corporation a living thing. Without a team, a restaurant is nowhere, because there are always a lot of people behind the figure of a chef and a restaurateur. You can go further and post stories not only about your chefs and waiters, but even about your suppliers.
The Burger Brothers cafe team
Important Spanish chef Quique Dacosta and his wards celebrate the New Year. At work, of course
Frenchwoman Dominique Crenn, chef of her own restaurant Atelier Crenn in San Francisco, talks about how proud she is of the team
Rene Redzepi posted a video of Ali dancing - he has been working with him for 12 years
Shoot food-porno
Photos that cause a violent desire to eat, make you instantly remember the taste and smell of the most desired food in the world - why else was the camera invented, if not for this? Most often, the pictures worth tagging with the #foodporn hashtag show something with an erotic bias, that is, juicy and wet: droplets on a glass of cold cocktail, dripping sauce, oiled shrimp, bacon, and so on.
Food porn is David Chang's favorite genre. More often in video format, but here is an erotic portrait of a sandwich for you
Alexander Proshenkov, the chef of the Moscow Saxon + Parole restaurant, demonstrates only cooking sauce, but how addictive
Chang has more than one video with yolk - delve into his profile!
A joke, healthy sarcasm is good always and everywhere. A good sense of humor melts hearts.
Delicatessen chef and co-owner Ivan Shishkin's recommendations for curing dark circles under the eyes. Sesame instead of hyaluronic acid
A bit of Japanese luck, multiplied by the well-known soundtrack for the horror "Psycho", — in the profile of the restaurant Delicatessen, witty sketches on the topic of near-restaurant life often appear. We don't always share his way of thinking, but sometimes it's funny
The usual work of the kitchen to the music of Metallica, and then bam ... see for yourself. And a signature. Rene Redzepi's channel is the main source of examples of chef's jokes, they are always subtle and tasteful
Start your own chip
As I said, the founder of the New York empire Momofuku Chang specializes in food porn, the profile of the Delicatessen restaurant has photos of bonfires (cardboard coasters) in which the co-owner and head waiter of the establishment Evgeny Samoletov draws scenes from bar life.
A series on some topic close to you is what your profile can be remembered for and make readers come back (besides delicious food, of course).
Food 18+ on David Chung's Instagram
Delicatessen Bonfires
Shoot Videos
It's just awesome!
Fascinating marine life in the RENIPE REDZIP RENSIP
Another inhabitant of the depths of Redzepi
,pairs in the kitchen of the New York restaurant Ivan Ramen
Do not be afraid of art
Experiments with light, composition and placement of products in an unusual environment-in English it is called arty. Such photos rarely appear in the feeds of chefs and restaurants, so they catch the eye more. And it is also a great pleasure for the author of the frame to see and capture the not-so-standard beauty of this world.
Although the word "sandwich" is misspelled, the photo is beautiful. Profile of Yunost cafe
Pizza as if from Tarkovsky's Solaris
Just the right light in the profile of Camilla Becerra, a chef from New York
You can even buy her pictures.
In the name of goodness, beauty and food
Take out personal
Anthony Bourdain does karate on mats, chef David Chung's dog, William Lamberti on a yacht - all this is interesting if the hero himself is interesting. A chef and a restaurateur should not be shy to follow the example of successful beauty bloggers and alternate everything in the world with photos of their own eyebrows.
Saxon + Parole chef Proshenkov eating a burger he made himself. And not ashamed of it!
He is on a snow scooter
Redzepi in the shell - almost "The Birth of Venus"
Famous American chef and TV presenter Anthony Bourdain in the gym
Fire the cats. And dogs
Animals and a restaurant are rather incompatible things. However, chefs often expose their pets or animals that have come to the restaurant with guests. Like a good sense of humor, animals are loved by everyone without exception. Even those who are allergic to them.
From the profile of The Burger Brothers
Cat massage on the channel of the owners of Tartine Bakery
Stupid dog in the profile of Dominique Crenn, chef and owner of the restaurant Atelier Crenn in San Francisco
David Chung's dog
use Instagram filters
They will make the photo worse.
It is better to use, for example, VSCO, Snapseed or Afterlight applications. The filters in them are much more delicate, and as a result, the photos look more realistic. In the same place, you can adjust the brightness, contrast, take the picture into the cold, or even out the perspective and angles. Yes, it will take a little longer, but it will make the pictures more expressive. Or do not use filters at all - it is becoming more and more fashionable.
Photos with decent filters
Photos without a filter
Strive for natural light
Rule number one for any photographer is to shoot in natural light whenever possible. The photo will turn out brighter, better quality, more details will be visible on it.
The duck that landed on Redzepi's Instagram
Pies in the midday sun at Birds Black Cafe in New York
No makeup on The Burger Brothers Instagram
With this light, any dish looks like breakfast
Build a composition
Look at the corners, whether everything fit into the frame from the right one - and vice versa, if something extra gets into it .
If by nature you do not notice such things, just remember this rule and practice.
Perfect positioning of an exotic fruit in the frame of chef Ivan Dubkov
Chang's lesson in subordinating color and shape
Harmony in the interior
The largest form is in the center. Instagram of the New York network The Meatball Shop
Remember far and near
Most hearts on Instagram are collected by photos with the maximum possible distance from objects - a table on top, on which many different objects are placed. And vice versa - macro photography is popular, because you want to properly examine the food. Feel free to shoot your dishes from a close distance, even if in this case the portion sizes are not always clear, but beauty is visible in the smallest details. The first option is more suitable for a restaurant, the second is ideal for a chef account.
Close
Far
Feel free to turn the plate
The dish looks different from different sides.
Is always. I have taken several thousand photos of food over the past two years and I can guarantee that turning the plate each time brings a new angle. Look for options, shoot from different angles!
Omelet in the foreground of Yunost
The sharp edge of the plate is turned towards the viewer
Different edges of pastries on the frame of chef Mia Vasilevich
Clams in the lens
Shine a friend’s iPhone on food in the dark
Shooting food at night is not a good idea, but gastronomic revelations also happen after sunset, and when it comes to a bar, it’s customary to turn off the lights at all . You can, of course, experiment with flash, but here's some advice from the category of life hacks: use a second phone as a spotlight and shoot on the first one without a flash.
Sample pictures with artificial lighting
And don't post food shot with a professional camera on Instagram
A profile consisting entirely of professional photos looks too promotional and without soul.
