How to make money on instagram live
How to Make Money on Instagram in 2023 (14 Proven Strategies)
If working hard and making money is the American dream, not working hard and making money is the Instagram dream. But making serious income using social media requires some serious strategy. Whether you’re a creator or a business, you’ll find the most success in making money on Instagram if you do your research.
Keep reading to get inspired by thirteen examples from creators and brands, and find tips for making money on Instagram that apply to everyone.
Can you make money on Instagram?
How much money can you make on Instagram?
How to make money on Instagram as a business
How to make money on Instagram as a creator
Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.
Can you make money on Instagram?
Hell yeah. In fact, helping creators make a living on the platform is a top priority for Instagram, especially as competition heats up from TikTok, Snapchat, and YouTube.
“Our goal is to be the best platform for creators like you to make a living,” said Meta CEO Mark Zuckerberg at the company’s first-ever Creator Week in June 2021.
In 2021, Instagram was the second-most downloaded app in the world. It’s the 7th most-visited website globally, the 4th most-used social media platform, and has 1.22 billion users every month. All of which is to say: that’s a massive potential audience. With an enormous and diverse pool of people who could potentially be exposed to your content, there are plenty of opportunities to earn money.
Want more proof? Grab the popcorn and watch this video from Hootsuite Labs.
(If you’re looking for more Instagram stats—you know, to rattle off at parties and impress your friends—you can find 35 of them here).
How much money can you make on Instagram?
Numbers are tricky, because creators and brands are notoriously private about how much money they’re making. On top of that, calculating income from Instagram is complicated—if you sing a song on a Reel, the sound goes viral and you get a record deal from that internet fame, then tens of thousands of people buy tickets to your concert, does that count as making money on Instagram? What if you post food videos, then provide a link to your recipe blog, and host ads on your blog that make you money?
It sounds bizarre, but that’s the way most successful creators’ journeys go. How much money you can make on Instagram depends on your credentials, audience size, engagement, strategy, hustle, and a dash of dumb luck.
Here’s how much some creators and celebs have reportedly cashed in:
$901: The average amount of money an Instagram influencer with 1,000 to 10,000 followers can make per post, according to Business Insider
$100 to $1,500: How much a creator can be paid for a swipe-up advertisement on their Instagram stories according to Brian Hanly, CEO of Bullish Studio (a talent agency for influencers)
$983,100: The amount Kylie Jenner reportedly makes per ad or sponsored content post
$1,604,000: The amount Cristiano Ronaldo reportedly makes per post
In 2021, Hype Auditor surveyed almost 2 thousand influencers (most based in the U.S.) about how much money they make. Here’s what they found:
- The average influencer makes $2,970 per month. “Average” numbers aren’t the best to go by, since there’s so much differentiation between the highs and lows—as is referenced in the next stat!
- Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.
Source: Hypeauditor
Top 5 Instagram Earners in 2022
Obviously, celebrities have a leg up in notoriety, and when they sign up for Instagram they automatically get thousands of followers. Although that is not the same for all of us, it’s inspiring to see just how much someone can make through being an influencer on a social media platform. Here are the top 5 earners on Instagram today:
- Cristiano Ronaldo – 475 million followers with an estimated average price per post of $1,604,000
- Dwayne ‘The Rock’ Johnson – 334 million followers with an estimated average price per post of $1,523,000
- Ariana Grande – 328 million followers with an estimated average price per post of $1,510,000
- Kylie Jenner – 365 million followers with an estimated average price per post of $1,494,000
- Selena Gomez – 341 million followers with an estimated average price per post of $1,468,000
How to make money on Instagram as a business
Being present, active, and engaging on Instagram (and keeping up with trends) is one of the best ways to find business success on the platform in 2022.
Here’s how to do it.
1. Promote special offers
The online audience is a sucker for a good deal (and Instagram users love to buy stuff: 44% of Instagrammers say they use the app to shop weekly).
Use Instagram to showcase all the great things about your company—specifically, anytime you’re having a sale. Not only does posting your sale, promo code, or special offer on Instagram advertise a sale to your followers, but it also makes the information easily shareable.
This holiday sale post from clothing brand @smashtess has lots of comments that are just people tagging their friends. It’s an awesome way to promote the sale and also have the sale shared organically.
View this post on Instagram
A post shared by Smash + Tess (@smashtess)
2. Set up countdowns to new launches
You can use Instagram to give your followers a sneak peek of new releases, launches, or product lines—and using the “Countdown” or “Reminder” functions, you can provide potential customers with a simple way to flag when those new products will be available for sale.
This creates some hype around your offer, and once the release happens, users get a notification reminding them to check out the goods (and, hopefully, check out the goods).
3. Set up an Instagram Shop
Instagram Shops are a direct method of making money off of the app. Users can buy products using the platform’s native e-commerce tools, and it’s easy to set up a shop.
Instagram shops are an impulse buyer’s best friend (or worst nightmare, depending on how you look at it). Your shoppable products or services will show up in your followers’ news feeds, along with regular posts.
Hosting an Instagram shop is also a great way to provide quick customer service to folks who use social media (basically everyone—75% of the global population over the age of 13).
Customers can DM you or comment on posts to learn more about your brand. (Hint: if you’re feeling overwhelmed in your DMs, consider using a chatbot to support your customer service team.)
When you post something with a buyable item, the little shop icon will appear on the post, letting viewers know that it’s available for purchase.
Home goods store @the.modern.shop uses shoppable tags in many of their posts.
4. Schedule shoppable Instagram posts with Hootsuite
You can create and schedule or auto-publish shoppable Instagram photos, videos, and carousel posts alongside all your other social media content using Hootsuite.
To tag a product in an Instagram post in Hootsuite, follow these steps:
1. Open your Hootsuite dashboard and go to Composer.
2. Under Publish to, select an Instagram Business profile.
3. Upload your media (up to 10 images or videos) and type out your caption.
4. In the preview on the right, select Tag products.
The tagging process is slightly different for videos and images:
- Images: Select a spot in the image, and then search for and select an item in your product catalog. Repeat for up to 5 tags in the same image. Select Done when you’re finished tagging.
- Videos: A catalog search appears right away. Search for and select all the products you want to tag in the video.
5. Select Post now or Schedule for later. If you decide to schedule your post, you will see suggestions for the best times to publish your content for maximum engagement.
And that’s it! Your shoppable post will show up in the Hootsuite Planner, alongside all of your other scheduled content.
You can also boost your existing shoppable posts directly from Hootsuite to help more people discover your products.
Note: You’ll need an Instagram Business account and an Instagram shop to take advantage of product tagging in Hootsuite.
Try Hootsuite free for 30 days
5.
Set up a chatbotAn easy way to provide excellent customer service and make sales through direct messages is to set up an Instagram chatbot. A chatbot is integrated directly into your Instagram account and website and can answer any frequently asked questions from your followers. If the question is too complicated for the conversational AI chatbot, then it will automatically pass the inquiry to a real live member of your team.
And how can a chatbot help you earn on Instagram? Simple!
An Instagram chatbot can recommend products in your shop, directly to your customers within the chat, leading to faster and more streamlined sales.
If a customer inquires about what color foundation you have in stock, the chatbot can serve up three different options that the user can quickly add to their cart without ever leaving the platform.
Source: HeydayGet a free Heyday demo
6. Partner with creators
Influencer marketing allows you to share your company with the creator’s audience (and the creator also gets a spotlight for your audience—it’s a win-win).
When you’re researching folks to collaborate with, make sure you pay attention to their content and values: you want to pick someone who has goals that align with your own, so the partnership makes sense to customers and doesn’t seem like some oddball marketing scheme.
For example, it makes sense for a plant-based bakery to partner with a vegan influencer (more sense than Bill Nye partnering with Coca-Cola, that’s for sure).
Try to collaborate with creators who would be likely to try and/or like your products, anyway—for example, dancer @maddieziegler has long had a partnership with activewear brand @fabletics. You can offer the creator money, goods, or an affiliate deal (more info on that in the “Join an affiliate program” section of this post, just above!) in exchange for posting about your company.
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A post shared by maddie (@maddieziegler)
7.
Partner with other businessesLike partnering with creators, partnerships with other businesses give folks on both sides of the deal an opportunity to interact with a wider consumer base. Try contacting other businesses like yours and hosting a contest or giveaway—it’s an excellent way to gain followers and tap into a new audience.
This giveaway from @chosenfoods and @barebonesbroth requires entrants to like and save the post, follow both companies, and tag a friend in the comments. Both brands are building their audience—followers just waiting to be converted into consumers.
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A post shared by Chosen Foods (@chosenfoods)
8. Straight-up advertise
Hey, the basics still work. Advertising on Instagram is one of the ways you can make money on the platform and actually track your progress.
You can turn any post into an ad by boosting it, and your Instagram analytics will tell you how much of a difference the boost made.
How to make money on Instagram as a creator
Even if you don’t have a “business” in the conventional sense, there are lots of ways you can use Instagram to make money as an individual. With a solid following and clear niche, you have influence—and can be an influencer.
1. Partner with brands
Partnering with brands is likely the most well-known way that creators can make money on Instagram. Find a small or big brand that aligns with your values (that part is important—partnering with a brand that has nothing to do with your regular content, or even directly contradicts your regular content, will make you seem inauthentic).
Partnerships with brands can take many forms: you might be paid to make an Instagram post that features a specific product or be offered free products in exchange for content. To get started, try making a few posts that feature some of your favorite things—restaurants, skincare, whatever feels true to you—for free.
You can then point to those posts as examples when you’re reaching out to brands.
Lots of makeup and beauty influencers participate in these kinds of brand deals. Here’s an example of a paid partnership post from creator @mexicanbutjapanese for Nordstrom.
View this post on Instagram
A post shared by Mexicanbutjapanese (@mexicanbutjapanese)
Hint: when you’re participating in a paid partnership or sponsored post, be transparent. Use hashtags, mark the post as sponsored, and be clear about the partnership in your captions. Not following Instagram’s branded content guidelines can result in posts being removed—plus, it’s sketchy.
2. Join an affiliate program
This is related to brand partnerships, as joining an affiliate program still requires you to connect yourself to a business that sells specific products or experiences.
Affiliate programs essentially pay you to market other people’s products (so again, you want to make sure that the products you’re highlighting align with your values). If your followers buy something from the brand through you—usually using a specific link or discount code—you get paid.
This nail artist is an affiliate marketer for a nail polish brand—when followers use her discount code to buy the nail polish, the creator makes money.
3. Enable Live Badges
For creators in the U.S., Instagram’s Live Badges is a method of making money directly through the app. During a live video, viewers can purchase the badges (which cost between $0.99 and $4.99) to show their support.
To turn on Live Badges, go to your Profile and tap Professional Dashboard. Then, enable Instagram monetization. Once you’ve been approved, you’ll see a button called Set Up Badges. Tap that, and you’re good to go!
Source: Instagram
If you’ve enabled Live Badges, make sure to mention it when you go live (remind your followers that if they’d like to show their support with money, it’s easy to do so!) and express gratitude when someone purchases a badge.
Saying thank you goes a long way, and will likely encourage other people to pitch in.
4. Sell your merch
Using Instagram as a marketing tool for your other revenue streams is a great strategy for moneymaking. If you’ve curated your personal brand enough to have a certain look, logo, catchphrase, or anything else that’s recognizably you, consider selling merch that’s splashed with that extra sparkle (you’re brand). You can make money from sales—plus score some free advertising when your followers start walking around with your name on their sweatpants.
Drag queen extraordinaire Trixie Mattel sells branded merch and uses Instagram as a platform to advertise.
View this post on Instagram
A post shared by Trixie Mattel (@trixiemattel)
5. Link to your blog or vlog
Selling advertising space on your own website—or making money from Youtube—can be super lucrative, and you can use Instagram to direct your followers to that external site (hint: use a link tree to make the most of that link in your Instagram bio).
Here are some quick examples:
- Foodies who post pictures of food they’ve made and also have a blog where they post full recipes
- YouTubers who post highlights of their vlog on Reels, then provide a link to their Youtube channel for the full video
- Fashion influencers who post their outfits on Instagram and link to their website, where they share where the clothes came from
- Outdoor adventurers who post gorgeous landscapes and link to their blog where they detail the best road trip routes
Food blogger @tiffy.cooks posts videos of her making food on her blog, and links to in-depth recipes in her bio. The recipes live on her blog, which also hosts posts that contain affiliate links.
View this post on Instagram
A post shared by Tiffy Cooks 🥟 Easy Recipes (@tiffy.
cooks)
6. Offer paid tutorials or masterclasses
This is similar to linking to a blog or vlog, but instead of making income indirectly (through businesses advertising on your page or Youtube ads), your followers are directly paying you for a service you’re providing.
If you have a particular area of expertise, you could offer an online masterclass that requires a paid ticket. This method of moneymaking is common for fitness influencers, who may post short workouts for free and then link to a full training routine that you need to pay to access.
Film colorist @theqazman offers quick tips on Instagram, but also hosts ticketed masterclasses. This way, his content still appeals to a wide (non-paying) audience, but folks who are serious about learning the ropes will pay him for a full lesson.
View this post on Instagram
A post shared by Qazi (@theqazman)
You can also offer tutorials or masterclasses for free and simply ask followers to tip you if they have the means—that’s the method athlete @iamlshauntay uses.
Her link in bio directs followers to ways they can pay her for her work if they’re able to. This is a good technique to use if you’re looking for maximum accessibility: there’s no financial barrier to your content, but there’s still a clear way for your audience to pay you if they want to.
View this post on Instagram
A post shared by Latoya Shauntay Snell (@iamlshauntay)
Save time managing your Instagram presence using Hootsuite. From a single dashboard you can integrate your social networks with your Shopify store, add products to any social media post, respond to comments with product suggestions. Try it free today.
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Go Live and Earn Extra Income With Instagram Badges
Badges may not be available in your region. Check back here for updates!
EARN WITH BADGES
When you go Live with badges, viewers can buy badges to support you and get extra recognition, while you earn money from content you’re already creating.
TURN ON BADGES
GET GOING
How to get started with badges
EARN LIKE A PRO
Everything to know about earning badges
When viewers purchase badges, you’ll see heart(s) next to their usernames. You can also see the total number of badges purchased and your total earnings along with progress on any goals you set. To see more in-depth earnings, tap “View” during your Live. To see your total badge count, head to “Badges” in your Professional Dashboard anytime after your Live has ended.
Viewers can purchase multiple badges during your Live in $0.
99, $1.99 and $4.99 increments -- remember to recognize badge purchasers!
Find more ways to earn.
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CREATOR SPOTLIGHT
Fitness creator Charlee Atkins turned an outpouring of support on her Live videos into another way for her viewers to give back with badges.
BADGES TIPS
Sharpen your badges game
Badges follow the same rules as Live
If you’ve mastered making Live videos, you can master badges. If you’re going to turn badges on and need a refresher, visit the Live page.
Involve your supporters
Ask your supporters what they want to see in Stories before you go live. During your Live, you can see who's purchased a badge so you can engage with your supporters.
Let viewers know badges are enabled
Since viewers tune in at different times, remind them that badges are enabled at the beginning, middle and end of your Live video.
Thank your supporters
Remember to thank your supporters with shout outs during your Live, and afterwards, by using the Thank You sticker in Stories.
Share badges goals
Sharing a goal for your Live and pinning it as a comment can help viewers feel more involved in your work and encourage them to purchase badges.
Recognize supporters
Instagram will send you a reminder every time supporters buy badges or you hit a milestone -- consider giving your supporters an individual shout-out if they’ve bought one or more badges, or a collective shout out when you hit a milestone.
Questions?
How many badges can supporters purchase?
They can buy as many badges as they like, for up to USD $250 per live video.
LEARN MORE
When can I expect my first paycheck from badges in Live?
Once you’ve earned at least $100, you’ll get paid. Then depending on your bank, payments can take between 1-7 business days to arrive.
LEARN MORE
Is there a transaction fee when you buy a Badge?
Google and Apple deduct 30% of all in-app purchases in fees. Currently Instagram receives no portion of the fees.
LEARN MORE
WANT MORE?
More ways to earn on Instagram
BRANDED CONTENT
Earn with brand partnerships, while remaining authentic with viewers.
BONUSES
Earn money based on the plays of your reels.
SHOPPING
Selling has never been this easy or fun.
How scammers make money on live broadcasts on Instagram - Offtop on vc.ru
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Dmitry Tarasov, founder of the Chaos Control service, explains how account views are boosted using semi-erotic videos.
14 046 views
Dmitry Tarasov
Live broadcasts are watched by 1% to 3% of subscribers. In order for the broadcast to gather a lot of viewers, the user must be correspondingly popular on Instagram. Usually, such broadcasts are launched by models, artists, bloggers. nine0003
Instagram automatically highlights popular broadcasts that for some reason have 500-700+ viewers. The social network shows such broadcasts in a section called "Popular live broadcasts." The ether selection algorithm is automatic.
How they earn money
- The user creates a temporary fake account.
- Puts a photo of a cute woman on the account avatar, calls the account a female name like hotChickLoves889.
- In the account description, the user adds a link to a phishing resource.
- Next, this person gives the phone to a specially hired stripper for $200 or just an acquaintance.
- The girl starts a live broadcast, leaves a minimum of clothes on herself and begins to squirm and show parts of her body. She does all this taking into account the specifics of Instagram: it is impossible to publish completely naked bodies and imitate sexual acts. What a girl does on a phone camera is about the same as what is done in a webcam model, but taking into account the format of the site. nine0020
- At this time, a link to an Instagram profile is published, for example, on a Twitter account with a large number of followers. The price of the issue is from $50 to $100.
- People follow the link go to this account and look at the squirming girl.
- When the number of views reaches a few hundred, the live broadcast is recommended by Instagram.
- When the broadcast gets into the recommendations, the number of viewers increases to 20 thousand people.
nine0020
This mechanic works perfectly. Any hint of a bare stomach or breasts live instantly attracts crowds of people, including children from 10 to 14 years old.
People also watch these broadcasts en masse because of the anticipation effect. Everyone is waiting en masse for the girl on this broadcast to finally take off all her clothes. Naturally, this does not happen due to the rules of Instagram.
Two facts about money
Such live broadcasts are not direct at all. The live broadcast is recorded once, after which it is repeatedly used on different accounts, which are created specifically for this by hundreds. nine0003
On Android, you can change the video stream and automatically put the recording on air, which greatly saves on the services of girls. Therefore, the same ether is spinning again and again from different accounts.
Remember the link in the account description? It is she who generates money. This link can be either porn resources or phishing mobile sites that automatically subscribe smartphone users to paid content.
It can also be a link to various specific services or mobile applications that buy traffic. Well, or anything at all, it would be a fantasy. nine0003
9 simple rules of successful live broadcast on Instagram
H Astupila Autumn, The epidemic continues, which means that many of us are operating again on the Udalonka . People again for sat down online. This time can be successfully used to start spending live on and instagram e
Many people are afraid to speak online because they do not understand how to do it effectively, they worry that they will look stupid or do something wrong, especially when looking at those who have already started a long time ago and collect thousands of audiences.
The key to a successful broadcast is thorough preparation. In order not to forget anything, save this memo of nine simple rules and act. Everything will work out! nine0003
1. We train
To get started, register a new account on Instagram, subscribe to it yourself. It is very convenient to test the capabilities of the system, look at yourself from the outside and do work on the bugs. On the same account, you can study all the technical aspects of conducting an online broadcast. Such a test drive will allow you to check the quality of communication and sound. You can see how to work with comments, where to reply.
You can evaluate the possibilities of applying various filters, switching the camera from the main to the front, broadcasting pictures and presentations, master additional buttons and functions. On this account, you can save your broadcast for viewing and working on mistakes: posture, speech, gestures, light - all this can be taken into account for the future.
nine0003
2. Choose a topic
Decide on the purpose of the live broadcast, formulate what you want to get from communicating with subscribers. Depending on this goal, you need to determine the topic. For example, to promote a particular service, it is worth talking about the benefits for the subscriber from using this service. To promote a new product, talk about its uniqueness and characteristics. And remember: one speech - one thought.
The topic you will cover live should be of interest to your audience. When in doubt, ask subscribers in a post or story what they would like to talk to you about on the broadcast. nine0003
3. Writing the script
Even if you are an expert on the subject that will be covered live, you still need to prepare a speech plan. The script should reflect the main theses, figures and facts, dates and names, complex wording that can be forgotten. If you have great jokes on the topic, feel free to add them to the script as well.
At the end of the speech, summarize what has been said, call subscribers to the action you need.
In addition to the scenario you understand, you should prepare a checklist of questions for discussion so that you do not miss the important and talk about everything that you have planned. Do not forget to prepare a visual to diversify the picture of the live broadcast: slides, screensavers, videos. And do not forget to see in advance how it will look during your broadcast. nine0003
4. Thinking through the image
Interior and background often do not matter, because they are not visible. The main thing is that the viewer can clearly see your face and emotions. If you like to gesticulate, then adjust the frame so that the hands are visible.
Remember that the camera, specific lighting and movement in the frame significantly change the reproduction of colors, so women should pay attention to makeup, and men to work with lighting. In addition, you can use filters that will simulate a frame and auto-enhance the picture.
You should not abuse it, especially if you are talking about serious things. nine0003
If there is no natural light in the room, use special equipment. A budget option using a ring lamp can be suitable, which helps to achieve soft and even light. We check the readiness 20 minutes before the broadcast: hairstyle, clothes, mood for a conversation.
5. Rehearsing
It is very useful to practice in advance - a day or two before the broadcast in order to find the best options. Remember that the frame of the camera on the phone is wider; during the live broadcast, the frame is cut off significantly. For training, you can say the text several times with a cork in your teeth - this is what many TV presenters do to stretch their facial muscles. nine0003
Record yourself on audio and analyze your speech, get used to your voice in the recording. If there are shortcomings, it is worth reading articles and books on oratory, listening to the speeches of the speakers that hooked you: pay attention to gestures, the pace of speech and pauses, posture.
6. Announcing
Regularly remind your audience about the upcoming broadcast - this can be done in stories or at the end of each post. In order for the announcement of the live broadcast to be seen by all subscribers, raise the announcement every 2-3 days. You can record a short video invitation and post it to your story. If possible, run targeted ads for the live broadcast announcement. nine0003
7. T technology, light, sound
Recommendations for image settings:
— Choose a location so that there are no unnecessary objects in the background.
- Set the light - be sure to see how it falls on the face, do you like everything, and how it can be improved. But remember that the perfect picture is sometimes impossible, so just choose the best option. nine0003
- Find a phone stand, check the stability of the structure.
On phone:
- Turn off cellular to avoid incoming calls.
- Set the "do not disturb" mode so that you are not distracted by notifications, and select "Always" in the "Silence" tab so that the air does not disturb a random call.
- Turn off vibration mode.
- Turn off the sound.
8. Working with the audience
To keep the attention of subscribers throughout the live broadcast, it is worth considering a series of interactives. nine0123 During a speech, you can motivate subscribers to communicate by engaging them in a conversation. Ask questions, encourage discussion; ask to guess the answer; announce a competition at the beginning; ask questions in a special feedback form and put reactions.
During the broadcast, it is important to greet subscribers and read comments on the topic of the broadcast. But do not get carried away with them, as this may interfere with the perception of your story, and people may leave the air.
Do not be discouraged if few subscribers watch you live at first. Remember that after the publication of the broadcast, it will be able to watch many more times. Work as if you are already watched by thousands. nine0003
9. After air
Do not rush to turn off the do not disturb mode right away - the first step is to save the video. You should not immediately use the phone and call your friends asking how they liked your broadcast - the video is uploaded to IGTV in your account (just in case, save it to your phone as well).
To place video from the air, prepare in advance the layout of the intro in the style of your account, while the main information about the broadcast should be placed in the center of the layout, since the image will be cropped to a square format when placed later. nine0003
When the video is available on IGTV, make an announcement in your story and post to get more views. Request feedback from your subscribers, which will come to you in direct messages or in the comments under the post.
