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How to make free ads on instagram


Instagram Ad Maker — Create Instagram Ads Free Online

Instagram ads deliver above-average ROI and higher engagement than competing platforms. Create stunning Insta ads that can win the creative battle and earn the clicks.

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Animate Your Instagram Ads Online

With VistaCreate’s Instagram video ad maker it’s easy to create catchy banner. A huge collection of templates and tools enable you to quickly design IG ads featuring beautiful animations and videos.

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Collection of Free Tools to Make Instagram Ad Design

Create Instagram Advertisement with VistaCreate’s powerful collection of images, stickers, fonts, and backgrounds.

Templates

Animations

Customize

Resize

Objects

Pick a template

VistaCreate’s graphic design team created a portfolio of more than 70,000 templates. Pick one that works for your industry and a theme to get started.

Choose instagram template

Animate your ad

A large collection of templates featuring motion graphics makes it simple to create eye-catching animations for your Insta ad.

Make an animated ad

Customize instagram ad

VistaCreate makes it easy to upload images, video, and graphic elements so you can put a personal touch on the template you choose. Add or subtract any element with a click.

Try the editor

Edit ad’s design

Customize anything you want with the VistaCreate Instagram ad maker: text, fonts, backgrounds, and images.

Edit your first ig ad

Repurpose your ad

Online graphic generator makes it easy to resize and reformat design to use across all digital media spectrum. You can select a new format for your ad or enter custom dimensions.

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Decorate ad

You can easily enhance Instagram ad with animations, illustrations, shapes, stickers, icons, frames, and other design objects.

Explore the possibilities

Media Library

More than 70 million photos, videos, and vectors to use in your Insta ads. You also get in-app access to more than 50,000 design objects from the media library to turn your vision into reality.

Stock Video

To make ads more striking VistaCreate offers a massive library of royalty-free video clips for free.

Font Collections

VistaCreate’s collection of more than 680 fonts is available 25 languages. If you don’t find favorite fonts, you’re welcome to upload your own.

How to Create an Instagram Ad in 4 Simple Steps

  • step 1

    Choose a format

    Select your Instagram advertisement format to get started.

  • step 2

    Select a template

    Choose the template you like the most from a variety of over 2,000 designs.

  • step 3

    Customize

    Add, remove, or edit any element to personalize your Instagram ad.

  • step 4

    Save and post

    Download your ad or send it to IG directly from the VistaCreate interface.

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FAQ

  • What is the dimension of the Instagram Ad format?

    The resolution of the Insta Ad format is 1080×1080 px.

  • How do I publish my design on Instagram?

2,000+ Instagram Ad Designs

VistaCreate is a powerful tool for making stunning IG ads that will attract your target audience. We show you a number of templates to start with, and this is where designing adventure will begin.

Instagram ads templates

100,000+ Premium Layouts

VistaCreate makes everyone look like a professional designer. Find more Instagram ads ideas.

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What our users say about VistaCreate

Using VistaCreate has enabled me to grow my marketing and content skills. People have noticed that my content has changed across social media and I am loving the comments.

Read Charlotte’s story

When you’re a small business owner wearing multiple hats, using a tool like VistaCreate that saves time is crucial. You also don’t have to spend a huge amount of money to be able to develop good designs for your company.

Read Jennifer’s story

My visuals now look better than anything I could just come up with on my own. VistaCreate makes graphic design so much quicker and easier for me, leaving me with more time to put back into my business. It has been such a force multiplier!

Read Kirsty’s story

VistaCreate has massive functionality and I love that it’s just so easy to use. It allows my ideas to come to life. And that has helped me with selling my services and products to clients and prospects tenfold.

Read Lisa’s story

It’s just so quick to create graphics using VistaCreate that it almost feels like cheating. As everything is fully customizable, I’m able to quickly create designs consistent with my brand very quickly.”

Read Rick’s story

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Instagram Ad Maker | Promo.com

Make Custom Instagram Ads in 4 Steps


Make Custom Instagram Ads in 4 Steps


No experience needed. Create and share Instagram ads that convert

Sign Up

Sign up for free and get inspired by our footage and template library

Choose a Template

Choose an Instagram ad template that best suits your needs or create one from scratch

Customize

Easily edit the template to suit your brand and needs

Save & Share

Download your video ad or publish it directly to Instagram

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Powerful Features for Instagram Ads That Get Noticed

Powerful Features for Instagram Ads That Get Noticed

Use Any Stock Footage You Need

Power your ads with our media library featuring over 110 million high-quality videos and photos from Getty Images, yours to use as much as you’d like, any time you want.

Ready-to-Go Instagram Ad Templates 

With Promo’s Instagram Video Creator, you have the power to hit the ground running by choosing from hundreds of ready-made Instagram ad templates. All you have to do is select your favorite Instagram ad template, customize it to fit your brand, and share!

Eye-Catching Animated Texts

Pair your footage with the perfect attention-grabbing animated text. Choose from over 50 different animated text styles in our ad maker and style the text with your choice of color and font for a professional and aesthetic look.

One-Click Branding 

Whether you’re using a ready-made Instagram ad template or creating a video from scratch, our brand manager enables you to easily add your logo to every project to add your digital signature and increase brand recognition.

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Get Started With One of These Great Instagram Ad Templates


Get Started With One of These Great Instagram Ad Templates


Need a little inspiration? Short on time? We got you covered. Promo’s ready-made Instagram ad templates help save time and money. Each template comes complete with footage, copy, text styles, and music that you can use as-is or tailor to your needs.

Browse by business type, industry, occasion, or even holiday and find the template to suit your needs. Then, add your brand assets, customize your message, and easily share to Instagram.

Instagram Sale Ads


Instagram Sale Ads


Instagram is the perfect place to promote a sale, special offer, or discount code to followers. With Instagram sales videos, businesses can drive awareness and increase exposure through visuals. Pick any of our specially designed, customizable sale templates to get started.

Sunday Sale

Sale Sale Sale

Midsummer Sale

X Customize

Instagram Product Ads


Instagram Product Ads


Use Instagram ads to create buzz around product launches, collections, and special sales. Use Promo’s ready-made product ad templates to showcase your business’s merchandise and reach larger audiences.

Product Sale

House of Plants

Powerful

X Customize

Customer Testimonial Ads


Customer Testimonial Ads


Testimonial videos create brand credibility and trust as consumers search for customer testimonials before purchasing a product or a service. They’re a powerful way to boost your Instagram ad campaigns. Select any of our ready-made testimonial templates, plug in your happy customers’ words, and get sharing!

Social Proof

Happy Customers

Real Estate Testimonial

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Holiday Promotion Templates


Holiday Promotion Templates


No matter the occasion, give your customers what they are expecting with holiday Instagram ads. Easily share holiday promotions, sales, and specials with Instagram followers by using Promo’s ready-made holiday templates.

Valentine's Day

4th of July

Easter

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A Suite of Instagram Video Editing Tools


A Suite of Instagram Video Editing Tools


Promo’s Instagram video maker can help amateur creators, and expert brand marketers create captivating Instagram ad videos in minutes. With a suite of tools and customizable Instagram ads templates, you don’t need any previous video creation knowledge or pricey equipment.

Today, fast ad creation is crucial to having an online presence in our digital world.  With Promo.com, you have access to a full professional editing suite at your fingertips to edit your Instagram Ads online with a professional and personal touch and advanced design features.

Know More, Make Better Ads

Know More, Make Better Ads

Check out our related blog articles for additional video tips for Instagram Ads

Top tips for creating winning ads


Top tips for creating winning ads


Promo.com’s ad maker for Instagram is the fastest way to reach your audience on the world’s most visual social media network. In just a few minutes, you can create a video ad that will draw attention to your business, product, or event.

Whether you’re starting from scratch or using one of our ready-to-go Instagram ad templates, our user-friendly tools require zero experience for amazing results. Here are some tips for making the most of your ads:

1. Find eye-catching footage

Use your own footage or choose from ours. No matter the occasion, industry, or Instagram ad you may need, Promo’s video creator for Instagram is sure to have the perfect footage to add, edit, and showcase your brand to highlight your message. Select from over 110M+ videos and images from our Getty Images library that you can edit in a few simple clicks. 

2. Use animated text

Powerfully edit your captions and text in your videos with Promo’s assorted array of font choices, text styles, and animations to provide that professional touch. Promo’s Instagram ad maker offers a vast assortment of options in color palettes, overlays, and fonts to help you find the perfect textual, visual element that blends your video messaging in every frame. 

3. Get your aspect ratio right

No matter your Instagram video ad design, you’ll want to focus on its dimensions. For “Explore” and feed video ads, the recommended ratio is 4:5. For Instagram Story ads, 9:16 is the appropriate formatting ratio.  

4. Make sure your brand is front and center

Professionally and efficiently scale your brand by using Promo’s video creator for Instagram. Use professional tools to consistently brand your visual language no matter your Instagram video ad length. Add your logos and watermarks to showcase your brand in every video and create brand recognition. 

5. Don’t hope for action; call for it!

Along with encouraging customers to order, purchase, or download, CTAs drive audiences to interact with your content by taking actions such as tagging, sharing, and commenting. Provide value that drives interest or inspiration into a call to action that converts.

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Frequently Asked Questions


Frequently Asked Questions


Learn more about Promo. com’s Instagram Video Ad Maker

What is an Instagram video ad?

An Instagram video ad is a promotional video posted to the popular social media network Instagram. Instagram is all about visuals, and using videos lets you convey more complex ideas than a single picture can. You can introduce your product, your company, or a new feature to Instagram users who may not already know and love you.

How do I create an Instagram ad?

Promo.com’s Instagram Video Ad Maker can help you create any type of Instagram ad in minutes. Any ad you want your audience to see can be made with Promo.com. Choose footage from our collection or upload your own. Then customize it with your messaging. Add music, your logo, and download or publish directly to Instagram.

What kind of ads can I create with Promo.com?

  • Sponsored ads
  • Newsfeed ads
  • Story ads
  • Carousel ads
  • Square ads
  • Vertical ads
  • Horizontal ads

Can I post ads in Instagram stories?

Instagram Story ads are another great option. These 15-second videos appear in between Instagram stories and, like stories, are temporary and relatively short. They’re an ideal way to showcase limited-time offers or to post teasers for larger content marketing efforts. You can use the story ad maker to create video ads that are designed specifically for this format.

How do you advertise using videos on Instagram?

Create beautiful and professional videos to advertise on Instagram with Promo.com’s Instagram video ad maker. Craft and customize your video ad with the easy-to-use Promo Editor. Add your own footage or select from our professional collection. When your video is complete, upload it to Instagram and advertise it to your entire audience.

How much does an Instagram video ad cost?

You can begin using Promo.com’s Instagram ad maker completely free. You’ll be able to choose a video template, edit it, and invite team members to check it out without even entering credit card information. Once you’ve explored Promo. com and created a video you’re ready to download, it’s time to check out the Pricing Page. That’s where you can find out more about Promo.com’s flexible subscription options. Find the one that meets your company’s needs and sign up to download your video or publish it directly to Instagram.

What video formats can I use on an Instagram video ad?

Instagram uses a number of different video formats. In some cases, square videos will be the best option but others, like Stories, require vertical videos. This is one of the many advantages of Promo.com’s Instagram video ad maker – you can automatically edit your video to the right size and format for whichever type of video ad you prefer.

Why do you need a video on Instagram?

With over a billion users, being active on Instagram is a great way to get yourself seen by potential customers. More than any other social media platform, Instagram highlights visual content. That makes it a great place for brands t who want to tell captivating visual stories and stand out amongst thousands of posts.

There are limits to what a photo can do. Videos have the same visual advantage but let you incorporate sound, motion, and energy to express more complex information or evoke a stronger emotional response and audience engagement.

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How to advertise on Instagram for free ✋ step by step instructions

Learn how to set up free advertising on Instagram and order professional placement of targeted advertising on this social network.

Content

  1. How to run ads on Instagram for free
  2. The effectiveness of free advertising on Instagram

Free advertising on Instagram is gaining popularity rapidly. Now it is one of the most popular social networks for commercial activities, so many are looking for ways to promote their goods, services and brands on its platform. Official advertising on Instagram became available not so long ago, and you can even do without a profile on this social network to place it. This type of promotion became possible thanks to the launch of official advertising in social media jointly with AiTarget. networks. nine0003

How to place ads on Instagram for free

First, the user needs to make sure that there are no ad blockers installed in the browser, such as AdBlock, as well as antivirus program extensions. The AirTarget service is engaged in the creation of advertising, and such extensions block it and make it impossible. The user needs to register in the service through Facebook and give the application access to the advertising cabinets of your profile. After that, an Instagram account is linked to the advertising account. This will require:

  1. Link your Instagram channel address to your Facebook account;
  2. On the left side, click the "Instagram Ads" button and then "Add Account";
  3. In the "Advertising Manager" create an ad, remembering to specify the promotion tasks;
  4. In the free column, a link to the promoted page, then click the "Next" button;
  5. Specify the target audience for showing your advertisement;
  6. Select the advertising campaign budget; nine0008
  7. Customize the appearance of the ad by specifying the landing page;
  8. Check the design of the ad using the preview button;
  9. Click Place Order.

Using the presented action algorithm, you will be able to place free advertising on Instagram yourself, but in order for it to be really effective, the following aspects must be taken into account.

The effectiveness of free advertising on Instagram

In order for free advertising on Instagram to have an effect and attract new visitors to your resource, you need to take into account the design of the advertising message. It is not customary to use long descriptions here. The image should grab attention so that the user wants to open it and see the information underneath. The text under the photo should be catchy and simple so that everyone can understand the unique selling proposition and be interested in it. nine0003

Read also: « Where can I order ads on Instagram? »

Hashtags are considered to be a powerful engine of free advertising on Instagram, the use of which allows users to find posts of interest to them in given categories. So, using popular tags in advertising posts, you can attract a large audience in a short period of time. You can independently make a free target on Instagram, the price is set only for the number of planned transitions or clicks. nine0003

In order for advertising in your profile to be as effective as possible, in addition to it, the page must also contain other high-quality content: original photos that catch the eye in the feed (we recommend reading the article “ Setting up ads in the Instagram feed “) and encouraging you to open the page, as well as informational messages, thematic facts and humor - all this will help to promote the profile to the top and promote advertising.

Our site offers to independently set up and place targeted advertising on social networks. Our employees, using an individual approach, will listen to your wishes and ideas, using them when creating an advertisement for your website, page, brand or service. Specialists will correctly set up advertising using the right tools, and you can check the result after a short period of time. nine0003

8 ways to promote Instagram for free

Started Instagram to promote your product? Fine. Filled it with colorful photos and cool texts? Excellent. Now we need to somehow untwist this page. The easiest way is to run ads. But if the budget is limited, there are also free methods. Let's look at them in more detail.

1. Use hashtags in your posts. Always

One of the simplest and, in a sense, obligatory ways is to use hashtags in publications. These tag words are needed for grouping, sorting and quickly finding things that your potential customers are interested in. Instagram has the ability to follow hashtags, so common words (for example, #design, #art, #jazz) will allow you to attract a new audience in a short time (if, of course, your content is of high quality). And your own unique hashtags will work for the image and search results in the future. nine0003

How many hashtags to use?

Instagram has limited their number to 30, but we do not recommend strictly following this possibility. A large number of hashtags will scare off potential subscribers and create a completely different reputation for you than you dreamed of. But about 10 pieces, among which there will be own tags (headings are always good), and popular general concepts, and terms from your workspace will obviously work.

If tags prevent your post from looking attractive, then you have two options: The disadvantage of this method is that you close the possibility of delayed posting.

  • After the text of the post, make several lines with only one dot and then put a set of hashtags.

    • 2. Geolocation to the rescue

    Instagram users have not stopped looking for interesting places, and with them photos. And that's great, because you can also hook them. Make it a rule to put a geolocation tag on Instagram: this will not provide the maximum influx of likes and followers, but the post can shoot. Some cunning people have found a loophole here for “getting likes”: in each new publication they put completely different places, from the Caribbean to Big Ben in England. They say it works. However, you can check it yourself. nine0003

    Geolocation is also a good option for local businesses: people often look for shops, salons or cafes in their city, not far from their homes. In this case, you should always indicate the real address if you have an offline business.

    How to get your geotag on Instagram?

    If you are the owner of a cafe or shop, be sure to make your own geotag, and follow it to track who takes a photo and like, comment, repost. It is not difficult to make a geotag, for this you need:

    • Log in to Facebook from your mobile (namely, from your phone).
    • Go to create a new post "What are you thinking about" and click on the pink geotag icon.
    • You may see a Where Are You window prompting you to enable geolocation. Agree (you can also do it manually in the settings).
    • Click "Add new location".
    • Fill out the form and click "Create".
    • Publish your post and your tag is ready.

    3. Rils and Rils again

    After the huge popularity of TikTok, the owners of almost all social networks decided to keep up and introduce the function of an endless feed with short videos. Instagram is no exception. And since reels is a relatively new Instagram tool, it has a large reach. Even accounts with a small number of followers can count on hundreds of thousands of views. The main thing is to shoot the most sticky video that users will want to review and like. nine0003

    This can also include IGTV - the function is no longer new, but is constantly being improved. For example, now you can save live broadcasts in IGTV.

    4. Mutual PR on Instagram

    Mutual PR with other accounts whose work topics are similar to yours will be a good, and most importantly, free opportunity to promote your own Instagram profile. Agree on cooperation: you post photos or stories about them, they are about you. Of course, with marks on the photo, indicating your accounts and happy emoticons. nine0003

    5. Tell stories

    Today even a child can make Instagram Stories. For you, this is additional content and an opportunity to remind you of yourself without littering the subscribers' feed. Put a geotag in your stories and, perhaps, you will be included in the selection for your city.

    What to post in stories?

    What kind of posts will be here is up to you. But as practice shows, people are much more interested in watching the process "from the inside". Shoot a video, don't be afraid to be creative and experiment. Don't know what to do? Try to boomerang with your product, create surveys. It grabs the attention of subscribers. Live broadcasts are also welcome. They are good because all your subscribers instantly receive notifications about the start of the live broadcast, which means that they will most likely come to watch it. How to keep them at the screens is a more difficult task. Therefore, think several times before this, and also prepare a place, choose a time and an occasion. nine0003

    Another new feature for Stories is stickers. Choose a sticker with a suitable theme (for example, the last photo on your phone), add your photo and get views from the general feed of this sticker.

    6. ​​Look for partners among influencers

    Fashion bloggers, show business stars and famous people in local communities have many loyal subscribers. It is not necessary to start with millionaires, you can try to offer services on a barter basis to novice video bloggers and see what happens. In this segment, the simpler - the more natural and better. nine0003

    One of the collaboration methods is joint live broadcasts. Share useful information, answer popular questions - try to make the broadcast useful first of all, because there is already a lot of simply entertaining content and users are unlikely to spend a lot of time on it. For example, you can share your experience of running an online store and talk about how to sell on Instagram and attract more customers.

    7. Contests. Prizes. Gifts

    Everyone loves free things - that's a fact. So turn this into a great tool to help grow your account. Launch a contest with a good prize, specify simple conditions for participation (tag a friend in the comments, answer a question in the comments, come up with the most fun caption for the picture, etc. ) and enjoy the results. Old as the world, but always works.

    The main thing here is not to overdo it. People will follow you because of the prize, but they will just as quickly unsubscribe after. Your task is to interest subscribers during the contest, so that after they have no desire to unsubscribe. And one more tip - as a prize, use what you sell (if you have an online store), or what is most related to your page (for example, beauty products, if you are a beauty blogger). This way you will attract a relevant audience. Don't play generic things like iPhones or money. nine0003

    8. More carousels

    Another great way to increase your reach and engagement is to post in a carousel format. Your task is to interest users so that they scroll through the carousel to the end. It can be advice, stories, interesting stories. If users not only like, but also save or share your post, even better. The Instagram algorithm needs to see that your post is interesting, then there is a high probability of being recommended to users who do not follow you. nine0003

    Keep your finger on the pulse and follow Instagram for updates - any new feature will be tested and get great coverage. Don't be afraid to experiment and don't wait until everyone starts using these features - the further, the less coverage.

    And finally...

    All ways to promote your Instagram account for free will work if your account is properly designed: