How to make a travel blog on instagram


How to Start a Travel Instagram (Instagram Travel Influencer Secrets)

Andres Echenique Feb 21, 2019

Success Strategies 9 min Read

Travel instagram accounts have inspired people from all over the globe to set out on adventures and explore new cultures.

These nomadic influencers partner with brands in an infinite number of ways. They travel the world and create gorgeous content in exchange for free gear, trips and once-in-a-lifetime experiences. In fact, influencers are collaborating with many of those brands right here on Perlu!

Seems like a dream job, right? That’s why so many people want to know how to become a travel blogger on instagram.

To help you get started, we’ll reveal some inside tips from top travel influencers so you, too, can earn a living while working with fun brands and exploring the world! Read on to discover 7 tips to start your own travel Instagram account with a splash.

1. Start with a Smart Username

Don’t get too fancy here. Avoid using confusing symbols or spellings in your username. We suggest either use your actual name (for authenticity) or a travel-inspired moniker.

Whatever username you select, keep it short and sweet. And if you’re on other social media platforms or have a blog or website, be sure your username is consistent throughout your brand touchpoints. Users will jump from your Instagram to your blog to your Facebook group and back again, so consistency is key.

If you can make your username and/or brand memorable and “ownable,” that is gold.

For example, travel blogger Lesley Murphy was able to tie-in her name and her favorite topic of discussion with “The Road Les Traveled.” (Get it, “Les?”) Her website is TheRoadLesTraveled.com (“ownable”) and her Instagram account is her actual name (authenticity).

Make it real, authentic and ownable.

2. Find Your Focus + Your Voice

You aren’t the world’s first travel Instagram influencer, but don’t let that intimidate you. There are plenty of ways to stand out in your niche, no matter how oversaturated it feels.

What makes you unlike any other travel Instagram influencer is, well…you. You have your own voice, your own personality, your own likes and dislikes.

Be you.

Better yet, if you have hobbies outside of travel, cross-pollinate your passions to make your Instagram account truly unique. Anthony Bourdain, chef and travel documentarian, combined his three favorite passions: food, travel, and meeting new people. This cross-pollination made him one of the most beloved and influential celebrities in the travel world.

So what else do you love? Fashion? Sustainability? Food? Numchucks table tennis? (Yes, it’s a thing.)

Christina Kantzavelos of BuenQamino loves travel and food – and she has celiac disease. Instead of letting her food allergies stop her from traveling the world, she created a “gluten-free, dairy-free, autoimmune-friendly travel and lifestyle blog” that inspires others to travel despite similar limitations.

Find your loves, combine them and, above all else, be authentic.


Perlu Has All the Tools You Need to Grow Your Influence.

Schedule a Demo Today!

3. Learn to Take Good Photos

Since Instagram is a visual platform, good photos are essential. Notice we said “good” photos, not “professional” photos. You’re not Thomas Havel, professional outdoor and adventure photographer – and that’s okay!

There’s no need to drop thousands of dollars on a camera. You probably have the perfect camera in your hand already – on your smartphone. Instead, why not spend significantly less $$$ on an iPhone photography course? Or better yet, hit up YouTube for some free pointers.

One thing you’ll notice about a lot of successful travel Instagrammers is that they have a solid aesthetic – in other words, their Instagram has a theme that makes their feed look beautifully coordinated.

A theme isn’t necessary, but if you want one, start figuring out what kind of aesthetic you’re going for. Light and summery? Dark and moody? Earthy and neutral? Bright and minimal?

“I also utilized a theme, either a color palette or a place or something that when people looked at my entire account versus just one photo, that it looked interesting and pleasing,” says Perlu member Cacinda Maloney of Points and Travel. “Many IGers put the same filter on all their photos, which works for some, but I don’t do this, as I like bright photos for some themes and less for others depending on the location.”

Start researching the best editing apps such as Lightroom, VSCO and Snapseed. Test them all out until you find the one that works best for you. If you find yourself struggling to create filters and presets you love or a consistent feed, check out sites like Creative Market, where Instagrammers and photography experts alike create packs of presets for people just like you! And ask other travel Instagrammers what their favorite tools and resources are.

“Everyone knows how important it is to use great quality photographs on a travel Instagram account,” says Perlu member Dana Freeman of Dana Freeman Travels. “The old adage ‘a picture is worth a thousand words’ has never been truer. However, these days, with so many travel Instagram accounts it is more important than ever you post authentic photos. Followers want to be inspired to travel to the destination that you are sharing. They won’t be able to do that if they can’t actually picture themselves there.”

No matter how much or how little you edit your photos, remember that authenticity is key. The majority of your time should be spent finding and telling stories and interacting with your audience.

4. Engage Your Audience!

“Engagement is key,” says Christina of BuenQamino. “Responding and interacting with your audience through comments, stories, messages, etc. is quite impactful. It lets us know you’re not a bot, or a person hired to just post and do the bare minimum.”

Engagement makes you appear approachable and authentic. When you aren’t creating stories or telling stories, take time out of your day—every day—to interact with your audience.

Better yet, set aside time during each day for your audience. Half an hour may be all you need. It will pay dividends faster than most any other technique you can implement.

Reply to comments and DMs (even the negative ones, if you want). Ask your audience questions. However, don’t be a “askhole: a person who asks for advice, yet always does the opposite of what they were told.” Involve your audience and let them participate. For example, you could use the Q&A feature on Instagram to ask your audience where you should travel next.

“Engage, engage, engage,” Christina says. “Did I mention engagement?”

To create an even stronger connection, give your audience more than they expect. Not only should you show great photos – give them travel tips.

How do you find cheap flights? What airlines are the best? How do you find your rooms – hotels? Airbnbs? Word of mouth? What are your favorite travel apps? What are your best budget tips?

Your content tells your story, yes, but the more you help your followers, the more loyal they will become.

“You also need to engage, comment and like, other photos within your genre,” says Cacinda of Points and Travel. One great way to do that is with Perlu! Head over to the profiles of fellow travel influencers, give them a follow, and then head to their Instagram profiles and follow them there, too. This sets you up for amazing collaboration opportunities.

5. Use Relevant Travel Hashtags

This tip may seem like a no-brainer, but you’d be surprised at the mistakes even veterans make.

100 million photos and videos are shared on Instagram every day, most of them using hashtags, and that number is conservative. So choose your hashtags wisely. Find a happy medium with hashtags that are popular enough that people are actually searching for them, but not so popular that your photo quickly gets pushed down by other posts.

Obviously, #travel is No. 1, but that means millions of people are using that hashtag. You won’t stand out. You may get found by a few people via that hashtag, but the chances of really growing your followers through #travel are slim.

So research other travel-related hashtags. Check out the hashtags Travel + Leisure and Conde Nast Traveler use. Piggyback their hashtags to grab their eyeballs. Some companies such as Atalanta create branded hashtags (#atalantaworld) that travel instagram accounts can use for the chance to get featured on their Instagram. Talk about a sweet way to grow your audience fast.

#blogtravel, #culturetrip, #travelwriter are all gathering thousands of followers, while at the same time appealing to a narrower audience. A family going to Disney World could use #travel, which is useless if you’re, say, an international travel writer. #travelwriter may be a better option.

Consider using location-specific posts, too. And while you’re at it – geotags!

Instagram allows users to search by location, so when they search for places you’ve visited, BOOM – they find you.

Activity-specific posts help too. And regional-specific hashtags. The better you define the content, the more likely you are to receive the perfect set of eyeballs. You could even tag restaurants, hotels and businesses you visit on your trip. Who knows – they may pay you to come back!

Our final word of advice: create your very own travel-related hashtag. Make one that is specific to you – one that defines you and helps your followers find you. Then, use that hashtag consistently so your followers come to expect it. They may even start using it, thus leading their followers back to you.

6. Use Instagram Stories + Instagram Live

You have many tools at your disposal. The trick is to amplify your brand as efficiently – and cost-effectively – as possible without getting lost in the crowd.

Here’s a great start: utilize Instagram Stories and Instagram Live to the very best of your abilities like Stephanie White of Stephanie White Travels.

“On Instagram stories, I love to promote my blog posts and latest Instagram posts to increase my engagement,” Stephanie says.

Instagram newbies are often so excited about entering the social space, they clutter their feed with post after post. But remember – quality trumps quantity. So there’s no reason to exhaust yourself by editing 5 photos and writing 5 captions every day. One really good, authentic post a day (or even just a few a week) can have a greater impact than multiple mediocre posts a day.

“When I first started on IG in 2014, I was posting photos four times a day starting at 9 AM,” says Cacinda of Points and Travel. “Once I reached 20K followers, I slowed down to one time a day at 9 am EST.”

On the other hand, when you’re traveling, there are a ton of sites and experiences you’ll probably want to post about. If you’re visiting Cairo, you may be tempted to post a photo of the pyramids and the Nile and the inside the pyramids and the Airbnb you’re staying at and your stroll through the local markets and…well, everything.

But that could lead to dozens of photos. That’s where Instagram Stories comes in.

Instagram stories allows you to post more content without overwhelming your audience’s feed. You can even utilize polls and Q&As within Instagram Stories.

Another cool IG feature? Instagram Live.

Instagram Live lets your audience follow your adventures as they happen. Instead of posting a blurry photo of the inside of a dark pharaoh’s tomb, you can just livestream it! It doesn’t get much more authentic – or mesmerizing – than live-streaming. Your audience gets to see you at your most authentic and exciting and interact with you in real time via comments.


Learn from the Best. Perlu has Veteran Travel Instagrammers!

Connect and Collaborate Now!

7. Meet Other Travel Instagrammers

Influencers are a friendly bunch. Yes, they’re competitive and want to grow their brands, but the best influencers have found that when they play nice and collaborate with others, that’s when they really see growth.

Right now, on Perlu, you can find other travel influencers like Meg Jerrard and Kavita Favelle. Some travel together and share their content. Some co-host giveaways and contests. Others brainstorm video content, consult and co-write blogs together.

“I also like to partner with other Instagrammers and have both of us shout out the other on Instagram stories to build both of our followings,” says Stephanie of Stephanie White Travels.

Use Perlu to build a network of your favorite travel-related Instagrammers so you can learn, share and grow at scale. There are hundreds of travel Packs to explore and thousands of travel influencers to get in touch with. If a Perlu member has linked their social media, you can even click the icon in their profile to go visit their actual Instagram account!

When you collaborate, you can 2X your audience (or more!) with half the work!

It’s a crazy, growing, exciting, fantastic world out there on Instagram. In fact, there are more than 1 billion users.

Get out there and share your stories with the world. As they say, you only get one chance to make a first impression, so be sure to start the right way. Learn from others, help others and tell great stories. Next thing you know, you’ll build a killer following.

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8 Tips from a Travel Influencer on How to Start a Travel Instagram

*POST SUMMARY: How do you use Instagram for travel? Tips from a travel influencer who has worked with international tourism boards and luxury hotels - read below!

Starting a travel Instagram has opened my opportunities for travel influencers to travel the world while making money online.  But the question still remains, do travel Instagram pages still make money in 2022? The answer is YES! Who wouldve thought like ten years ago that a platform like Instagram could eventually lead people to pursue their passion, such as traveling while earning a full-time income? The content creators, who have some of the best travel pages on Instagram, generate their income mostly from tourism and brand sponsored content. Today, tourism boards hire Influencers with a trendsetting travel Instagram accounts to promote their countrys tourism spots.

According to a National Geographic report, travel influencers provide an incredible amount of investment when it comes to promoting tourism.  As a result, influencers with a big following and an aspirational travel Instagram pages get hired sometimes on a monthly basis, raking in full-time income while traveling the world. Its a lifestyle that every aspiring digital nomad wants to achieve.  Considering the opportunities in the travel Instagram space, every wanderluster wants to emulate travel influencers who get to pay a lot of money and travel for free.   Unfortunately, many fail to realize that becoming an influencer and having a trendsetting travel Instagram page takes a lot of work and requires a certain level of professionalism to turn this passion into a full-time career through Instagram. 

In this article, I will give eight simple tips to help position yourself to become a travel influencer and turn your Instagram into a full-time career. 

Table of Contents

How to Become an Influencer on Instagram? Find Your Travel Instagram Niche

If youve ever wondered how to become a travel influencer, your travel Instagram needs to hone and focus on a specific niche to establish yourself as a thought leader and an authority in that subject.  Traveling is a huge niche with so many sub-niches you can focus on. The different types of travel niches are adventure travel, luxury travel, health and wellness travel, gastro tourism, themed cruises, tropical/island travel, hiking, winter destinations, and so on. Picking one (or if you can blend a couple of other sub-niches through your content), can help you establish authority over the subject.

An example of a travel Instagrammer in the adventure sub-niche would be posting content related to exploring mostly wild, outdoor, and exotic locations that requires a bit of adrenaline. The images and videos in adventure travel give a high focus on non-touristy places, destinations that are still unknown to the masses. Trolltunga, the now popular site in Norway, reported an increase in their tourism from 500 to 40,000 between 2009 and 2014. The spike in tourism credits the rise of Instagram between this period.  Another example of a sub-niche in the travel niche is luxury travel. To be regarded as a go-to influencer in this sub-niche, your travel Instagram would have to be filled with luxury travel content. Examples would be pictures or videos flying in first class, or staying in luxury hotels, or traveling in style that people aspire to achieve someday.  

Build Your Instagram Brand

Digital branding is key to helping your travel Instagram page stand out from the many other successful travel influencers. Many creative travel influencers have spectacular content through their stunning travel photography and inspirational videos. With the number of travel influencers out there today, you need something more than great content to stand out. With that said, digital branding gives you that extra edge to compete with other travel Instagrammers vying for travel campaigns via Instagram sponsorship.  Building a digital brand is part of a travel influencer becoming an aspiration and inspiration.

Perhaps loyalty is the most significant advantage and benefit of creating an aspiring and inspiring digital brand. When you have a loyal following, they are more likely to engage and interact with your content, which is critical if you want to grow the followers of your travel Instagram page. A way to create an inspiring and aspiring brand for your travel Instagram page is to post visually striking images or videos consistently. If your content doesnt capture your followers attention, they will just scroll past your post and be buried among the rest.  Another strategy to create an Instagram brand is through your voice. Do your captions tell a meaningful story that engages your audience to think, and inspire them to join the conversation? We spend quite a lot of time ensuring that our captions on each of our posts reflect our brand and represent our voice. 

Take Great Photos

Instagram is a visual platform, so it should not be a surprise that taking great photos is a massive part of becoming a travel influencer. But dont think you need to be a professional photographer to create visually striking imagery to inspire your followers about your travels. Its about knowing the simple tips and tricks of creating a beautiful image and finding your style of photography. Once again, being a travel influencer doesnt require you to invest money to study photography. However, it does require you to study the basic rules of photography and find a style that works for you. For example, every travel influencer I know is familiar with the rule of thirds, where the basic idea is NOT to place your subject and focus on the center of the image.

Another photography basics are lighting, where travel influencers mostly shoot during a specific time of day (mostly in the early morning) to have the softest lighting possible.  Apart from learning the basics of photography, many travel influencers use Presets to improve their pictures. These days, its pretty rare for a travel influencer not to have a preset of their own that they sell so that you can easily copy their feed. If you prefer not to spend money on presets, you can still improve your pictures by knowing some tips and tricks on how to improve Instagram filters.  Lastly, taking exceptional photos also doesnt mean having the fanciest and most expensive equipment. For us, we do use a professional camera that helps us create some of our best content. However, there are also moments where a picture looks just as great as using an iPhone.  

Take Great Videos

Mastering Videos is another medium that travel Instagrammers need to master. We especially like to take videos on our travels and make it a point to post on our feed. Videos allow us to capture our experience on our travels better than images can. Editing is one of the necessary skills in creating a powerful Instagram travel video. Great editing would quickly tell a story and draw your viewers to keep watching the video. Focus using some of your best shots on the first five to ten seconds of your video to ensure you captivate your audiences attention.  Consider using video editing apps such as Adobe Premiere Pro, or edit videos directly on your phone with apps such as Videorama. Both of these editing apps are user friendly and easy to follow and master. 

After youve mastered the editing portion, the next step is selecting the right music that goes along well with your travel videos.  Some of the equipment to use to build our Instagram travel pages are drones, a professional camera, and an iPhone. We especially love drone shots because it allows us to capture certain angles that would otherwise be impossible. Professional cameras can capture quality videos as well and are high on the ground level. Lastly, iPhones are also excellent quality for capturing videos for stories.

Travel Instagram Stories

Instagram stories are, without a doubt, one of the platforms popular outlet.  Considering that editing photos and videos take time, posting on Instagram stories about your travels allows you to give a preview of whats to come. For us, we rarely post our content on our feed immediately following our travels. The amount of time it takes to edit a video and photograph just takes too long. 

As a result, content creators use Instagram stories to share their content immediately. The posts are typically instantaneous and dont require editing effort. Instagram stories also allow their followers to get an instant glimpse of their travels, and allow content creators to document everything that is happening during their travels and share them with their followers. Its fun and a great way to interact with your followers. Instagram stories are such a powerful medium to take your travel Instagram to the next level because it allows you to go off-brand. Regardless of being a travel influencer, posting content not related to travel is entirely acceptable and wont be seen as weird. Posting content not related to your niche allows you to show off a little bit about yourself and other things that your followers can relate to.

Use Hashtags

Travel Instagrammers who get hired for paid travel campaigns, the use of hashtags in almost always part of the deal of the job. It means that for every post we make about the travel campaign, we have to use that specific hashtag related to that campaign.  Using hashtags can make a difference in getting your content discovered and ultimately land on the explorer page. The hashtag allows Instagram to identify people who are not following you but may be interested in your topic. In other words, you could be gaining a lot more followers if you use hashtags correctly.   So use hashtags effectively, whether on your feed posts or stories, chances are your content will reach a new audience youve never had before! 

Collaborate with Other Travel Influencers

Part of the job of travel Instagrammers is to network off Instagram.  Not many realize that part of the hustle is to meet other travel Instagrammers and collaborate on creating content. They tend to tag each other on stories and on static posts, which creates an opportunity to be introduced to a brand new set of audiences and grow their accounts.  For us, the best part of meeting other travel Instagrammers is getting an opportunity to be invited to other travel campaigns. If a travel campaign is looking for 15 other content creators, you can potentially get an invite your new travel Instagrammer friend endorses you to be part of the campaign.  Collaborating with other travel influencers also allows you to learn from each other. There are so many creative strategies and knowledge that influencers can share with each other - from little tricks on taking pictures, or how to edit videos, or possibly learning the business side of having a travel Instagram page - networking with other influencers is a crucial part of their growth in the business.  

Starting a Travel Instagram Hub Account 

Many might be surprised to know that you can still start a travel Instagram account even if you dont have a lot of personal travel content to post.  You might have just said How?! Many Instagram travel pages are created to repost other travel content creators. Its a curated travel page where they repost other travel pictures or videos while giving credit to the original poster. Its a great strategy to build your travel content and followers in the beginning if you dont have a lot of travel-related content to post yet.  Some of the Instagram accounts that are travel hub accounts that you should check out our @theglobewanderer, @welivetoexplore, @beautifuldestinations, and @earthpix to name a few.  The travel hub accounts mentioned amassed followers in the millions, and followed by some of the biggest names in the entertainment industry, both in the US and abroad. 

Final Word To Start Your Travel Instagram

There you have it!  Traveling while getting paid is possible with Instagram. Its a dream that many wanderlusters aspire to have given the freedom to pursue your passion for traveling while getting paid to do it.  Its totally doable, but it seriously takes a lot of hustle, consistency, and dedication to achieve the lifestyle of traveling the world while getting paid.  Its also important to add that a certain level of professionalism is required to achieve success in the business. Besides creating content, travel influencers have to become business savvy and know how to pitch and negotiate when it comes to paid Instagram sponsorships - its all part of the game!

 

*POST SUMMARY: How do you use Instagram for travel? Tips from a travel influencer who has worked with international tourism boards and luxury hotels - read below!

Starting a travel Instagram has opened my opportunities for travel influencers to travel the world while making money online. But the question still remains, do travel Instagram pages still make money in 2022? The answer is YES! Who wouldve thought like ten years ago that a platform like Instagram could eventually lead people to pursue their passion, such as traveling while earning a full-time income? The content creators, who have some of the best travel pages on Instagram, generate their income mostly from tourism and brand sponsored content. Today, tourism boards hire Influencers with a trendsetting travel Instagram accounts to promote their countrys tourism spots.

According to a National Geographic report, travel influencers provide an incredible amount of investment when it comes to promoting tourism.  As a result, influencers with a big following and an aspirational travel Instagram pages get hired sometimes on a monthly basis, raking in full-time income while traveling the world. Its a lifestyle that every aspiring digital nomad wants to achieve.  Considering the opportunities in the travel Instagram space, every wanderluster wants to emulate travel influencers who get to pay a lot of money and travel for free.  Unfortunately, many fail to realize that becoming an influencer and having a trendsetting travel Instagram page takes a lot of work and requires a certain level of professionalism to turn this passion into a full-time career through Instagram. 

In this article, I will give eight simple tips to help position yourself to become a travel influencer and turn your Instagram into a full-time career.  

How to Become an Influencer on Instagram? Find Your Travel Instagram Niche

If youve ever wondered how to become a travel influencer, your travel Instagram needs to hone and focus on a specific niche to establish yourself as a thought leader and an authority in that subject.  Traveling is a huge niche with so many sub-niches you can focus on. The different types of travel niches are adventure travel, luxury travel, health and wellness travel, gastro tourism, themed cruises, tropical/island travel, hiking, winter destinations, and so on. Picking one (or if you can blend a couple of other sub-niches through your content), can help you establish authority over the subject.

An example of a travel Instagrammer in the adventure sub-niche would be posting content related to exploring mostly wild, outdoor, and exotic locations that requires a bit of adrenaline. The images and videos in adventure travel give a high focus on non-touristy places, destinations that are still unknown to the masses. Trolltunga, the now popular site in Norway, reported an increase in their tourism from 500 to 40,000 between 2009 and 2014. The spike in tourism credits the rise of Instagram between this period.  Another example of a sub-niche in the travel niche is luxury travel. To be regarded as a go-to influencer in this sub-niche, your travel Instagram would have to be filled with luxury travel content. Examples would be pictures or videos flying in first class, or staying in luxury hotels, or traveling in style that people aspire to achieve someday. 

Build Your Instagram Brand

Digital branding is key to helping your travel Instagram page stand out from the many other successful travel influencers. Many creative travel influencers have spectacular content through their stunning travel photography and inspirational videos. With the number of travel influencers out there today, you need something more than great content to stand out. With that said, digital branding gives you that extra edge to compete with other travel Instagrammers vying for travel campaigns via Instagram sponsorship.   Building a digital brand is part of a travel influencer becoming an aspiration and inspiration.

Perhaps loyalty is the most significant advantage and benefit of creating an aspiring and inspiring digital brand. When you have a loyal following, they are more likely to engage and interact with your content, which is critical if you want to grow the followers of your travel Instagram page. A way to create an inspiring and aspiring brand for your travel Instagram page is to post visually striking images or videos consistently. If your content doesnt capture your followers attention, they will just scroll past your post and be buried among the rest.  Another strategy to create an Instagram brand is through your voice. Do your captions tell a meaningful story that engages your audience to think, and inspire them to join the conversation? We spend quite a lot of time ensuring that our captions on each of our posts reflect our brand and represent our voice. 

Take Great Photos

Instagram is a visual platform, so it should not be a surprise that taking great photos is a massive part of becoming a travel influencer. But dont think you need to be a professional photographer to create visually striking imagery to inspire your followers about your travels. Its about knowing the simple tips and tricks of creating a beautiful image and finding your style of photography. Once again, being a travel influencer doesnt require you to invest money to study photography. However, it does require you to study the basic rules of photography and find a style that works for you. For example, every travel influencer I know is familiar with the rule of thirds, where the basic idea is NOT to place your subject and focus on the center of the image.

Another photography basics are lighting, where travel influencers mostly shoot during a specific time of day (mostly in the early morning) to have the softest lighting possible.  Apart from learning the basics of photography, many travel influencers use Presets to improve their pictures. These days, its pretty rare for a travel influencer not to have a preset of their own that they sell so that you can easily copy their feed. If you prefer not to spend money on presets, you can still improve your pictures by knowing some tips and tricks on how to improve Instagram filters.  Lastly, taking exceptional photos also doesnt mean having the fanciest and most expensive equipment. For us, we do use a professional camera that helps us create some of our best content. However, there are also moments where a picture looks just as great as using an iPhone. 

Take Great Videos

Mastering Videos is another medium that travel Instagrammers need to master. We especially like to take videos on our travels and make it a point to post on our feed. Videos allow us to capture our experience on our travels better than images can. Editing is one of the necessary skills in creating a powerful Instagram travel video. Great editing would quickly tell a story and draw your viewers to keep watching the video. Focus using some of your best shots on the first five to ten seconds of your video to ensure you captivate your audiences attention.   Consider using video editing apps such as Adobe Premiere Pro, or edit videos directly on your phone with apps such as Videorama. Both of these editing apps are user friendly and easy to follow and master. 

After youve mastered the editing portion, the next step is selecting the right music that goes along well with your travel videos.  Some of the equipment to use to build our Instagram travel pages are drones, a professional camera, and an iPhone. We especially love drone shots because it allows us to capture certain angles that would otherwise be impossible. Professional cameras can capture quality videos as well and are high on the ground level. Lastly, iPhones are also excellent quality for capturing videos for stories.

Travel Instagram Stories

Instagram stories are, without a doubt, one of the platforms popular outlet.  Considering that editing photos and videos take time, posting on Instagram stories about your travels allows you to give a preview of whats to come. For us, we rarely post our content on our feed immediately following our travels. The amount of time it takes to edit a video and photograph just takes too long. 

As a result, content creators use Instagram stories to share their content immediately. The posts are typically instantaneous and dont require editing effort. Instagram stories also allow their followers to get an instant glimpse of their travels, and allow content creators to document everything that is happening during their travels and share them with their followers. Its fun and a great way to interact with your followers. Instagram stories are such a powerful medium to take your travel Instagram to the next level because it allows you to go off-brand. Regardless of being a travel influencer, posting content not related to travel is entirely acceptable and wont be seen as weird. Posting content not related to your niche allows you to show off a little bit about yourself and other things that your followers can relate to.

Use Hashtags

Travel Instagrammers who get hired for paid travel campaigns, the use of hashtags in almost always part of the deal of the job. It means that for every post we make about the travel campaign, we have to use that specific hashtag related to that campaign.  Using hashtags can make a difference in getting your content discovered and ultimately land on the explorer page. The hashtag allows Instagram to identify people who are not following you but may be interested in your topic. In other words, you could be gaining a lot more followers if you use hashtags correctly.  So use hashtags effectively, whether on your feed posts or stories, chances are your content will reach a new audience youve never had before! 

Collaborate with Other Travel Influencers

Part of the job of travel Instagrammers is to network off Instagram.  Not many realize that part of the hustle is to meet other travel Instagrammers and collaborate on creating content. They tend to tag each other on stories and on static posts, which creates an opportunity to be introduced to a brand new set of audiences and grow their accounts.  For us, the best part of meeting other travel Instagrammers is getting an opportunity to be invited to other travel campaigns. If a travel campaign is looking for 15 other content creators, you can potentially get an invite your new travel Instagrammer friend endorses you to be part of the campaign.  Collaborating with other travel influencers also allows you to learn from each other. There are so many creative strategies and knowledge that influencers can share with each other - from little tricks on taking pictures, or how to edit videos, or possibly learning the business side of having a travel Instagram page - networking with other influencers is a crucial part of their growth in the business. 

Starting a Travel Instagram Hub Account 

Many might be surprised to know that you can still start a travel Instagram account even if you dont have a lot of personal travel content to post.   You might have just said How?! Many Instagram travel pages are created to repost other travel content creators. Its a curated travel page where they repost other travel pictures or videos while giving credit to the original poster. Its a great strategy to build your travel content and followers in the beginning if you dont have a lot of travel-related content to post yet.  Some of the Instagram accounts that are travel hub accounts that you should check out our @theglobewanderer, @welivetoexplore, @beautifuldestinations, and @earthpix to name a few.  The travel hub accounts mentioned amassed followers in the millions, and followed by some of the biggest names in the entertainment industry, both in the US and abroad. 

Final Word To Start Your Travel Instagram

There you have it!  Traveling while getting paid is possible with Instagram. Its a dream that many wanderlusters aspire to have given the freedom to pursue your passion for traveling while getting paid to do it.   Its totally doable, but it seriously takes a lot of hustle, consistency, and dedication to achieve the lifestyle of traveling the world while getting paid.  Its also important to add that a certain level of professionalism is required to achieve success in the business. Besides creating content, travel influencers have to become business savvy and know how to pitch and negotiate when it comes to paid Instagram sponsorships - its all part of the game!

 

how to blog about travel

how to blog about travel

Translation

8 tips for those who want to become a travel blogger

Text Ekaterina Bochkareva (translation)

Photo Blog Liz Carlson — youngadventuress.com

Blogger Liz Carlson has been traveling the world for over 10 years and has been blogging for several years . She believes that anyone can become a professional travel blogger. In this article she shared her life hacks that helped her become popular and start earning six figures. We publish the translation.



Aims of a Travel Blogger

I quit my job to fulfill my dream of traveling the world and making money from my travels through my blog. Because I didn’t want to go out into the real world, get a normal job, settle down somewhere. I wanted to explore the world. And I was able to bring it to life by telling my stories. nine0003

Today travel itself is not an end in itself for me. To be honest, there is no such thing that I happily cross off the places I have visited from my list. Now I'm more interested in the experience, the process itself, the knowledge gained on the road, rather than a specific place. This is what I share with my readers.

I think that everyone can blog because we all have a story to share. I am sure that anyone can become a travel blogger. It doesn't matter if it's your first trip or if you're going to another country to study. nine0003

I sometimes post recommendations on my blog for those who decide to become a professional travel blogger. I share my knowledge about blogging and talk about how I started making money on the Internet. Most of my tips and secrets have not changed over the years: for example, that you need to blog constantly and not post bad content. But some tricks I formed not so long ago. nine0003

I must warn you, my advice on how to become a professional travel blogger doesn't work overnight. I am one of those who believe that if you have already taken up something, then you need to do it consistently and for a long time.

How to blog about travel: 8 tips

1. Set clear and achievable goals

I find that most blogs are sloppy. In fact, I'm far from being a pedant. Those who know me personally know that everything is upside down with me. I'm careless. They even gave me a nickname - a hurricane. But it is important to tame your chaos.

I've always had relatively clear goals for my blog, and I've been slowly and steadily reaching them, setting the bar higher and higher over time.

Whether it was a certain number of subscribers, or the development of a particular platform, such as Instagram, or the organization of a specific project, I always sat down and clearly outlined to myself what I want to achieve and exactly how to achieve this goal. It's funny how money was never a priority for me. The main thing is that I have enough for rent, coffee and blog expenses. nine0003

In fact, I even exceeded my goals - representatives of NASA contacted me by e-mail and now I am actively corresponding with them. Who would have thought!

2. Find your community

Find your circle of people who will support you on your journey.

In general, deep down I am an introvert. I don't like talking to someone, I want to be left alone. In most cases. But even I, with all my severe cynicism and misanthropy, admit that I would never have reached where I am now without an amazing community of other travel bloggers who supported me when I needed it and left me when I needed it. alone. And I am grateful to them for this. nine0003

You need to find a community where you can get knowledge on how to start and grow a blog, how to become a pro, how to promote an Internet business. For example, I am a member of the Super Star Blogging community. This is a group of travel bloggers created by the efforts of good and sincere people. They are open to everyone, its participants are always ready to support each other, here you can ask questions and get detailed answers to them.

nine0002 3. Learn to think outside the box

Of course, the easiest way is to imitate others, especially successful people, but this will not get you far. There are hundreds of millions of blogs on the Internet today. And if you're going to do this in the long run and become a serious, professional travel blogger, you're going to have to stand out.

You won't be able to stand out if you do everything like everyone else. Find out what makes you stand out and use it to your advantage.

nine0002 4. Diversify your activities

It's hard to believe, but my blog made me six figures, although I thought it was basically unrealistic. I decided to become a pro, hoping that this way I could pay for my travels, but everything went much further than I thought.

If you think that you can make money from blogging only through advertising and affiliate programs, then it's time to learn to think outside the box. My earning levels skyrocketed over the years because I was always trying new things. My blogging has involved a lot, from finding new places in New Zealand and launching my own tours to organizing my own events. Working as a professional travel blogger has taught me the importance of diversifying not only your content, but also your income streams. nine0003

Don't stop at one social network. When I started this blog, I only used Facebook and Twitter. Soon they were replaced by Instagram, who knows what will happen in another five years. I not only tried to make myself known on all social networks, but also launched my own column in Stuff.co.nz, the largest newspaper in New Zealand, consulted with others and created.

Try new things and don't put all your eggs in one basket.

nine0002 5. Tell a great story

It makes my head explode at how cool and how terrible content people are posting online these days. Most of the blogs I see are disgusting. Even the most famous ones.

I would give my soul for a really good story. In today's digital space, the ability to tell stories is incredibly valuable. We yearn for good stories, but very rarely do we get them.

If you can tell a good story, no matter how, you will succeed. And now I'm not talking about the ability to express thoughts beautifully, but about everything that you do, whether it be photos, videos, art, texts. The ability to tell a story is the most powerful and important tool of a professional travel blogger, regardless of the mode of expression. nine0003

Just don't go out of your way to make everything perfect. To be honest, I think that all this flawless and polished content is nothing compared to a good, solid story.

Look at Casey Neistat. His vlogs are intentionally imperfect. He is confused, it happens, he is wise with exposure. He doesn't have any polish, but he's an amazing personality, he's a great storyteller, and he's a great cutter, and that outweighs everything.

nine0002 6. Get out and don't give up

Nobody will bring you anything on a silver platter if you want to become a professional travel blogger. Will have to poke around on this. And moreover - not once or twice, but always. Nothing is given just like that. In order for something to work out, you have to hurry up, this is the law of life.

I don't even know how to convey how difficult and hard it is. All these efforts are emotionally exhausting and stressful, but they are worth it.

Almost every day I send out a lot of letters with business proposals. I'm constantly on the phone, negotiating with new potential clients. I follow the people I want to work with. I myself make an effort to meet people in person. Before finally giving up, I force my partners to say no to me three times, and even then I don't always give up. I try to be polite and nice, and if I need to ask for something, first I spend a lot of time building good relationships with people. nine0003

Turn around and don't be afraid to achieve what you want, most importantly, be sincere and don't set anyone up.

7. Be remembered

Find the main difference in yourself, your chip. The audience needs to recognize you.

8. Learn from your mistakes and failures

Don't be afraid to take risks and lose. In all areas of your life. nine0003

Success comes only after a series of hardships and mistakes. If you decide to stay in your comfort zone, you will have a boring, mediocre blog, and it will be much more difficult to become a professional. Take the time to come up with something original, develop projects and strategies that will help you become a pro.

And even if you screw up along the way, it's okay. Now the attention and memory of people are packed to capacity, they will forget about your mistake in less than a week, but you will learn very valuable things. nine0003

This is the most important knowledge my blog has taught me, and this is the advice I give to all people. It’s a hell of a field to break through, but if you want to jump into the water, be open to new opportunities, be creative in your work, and remember that by taking risks, you pave your way to success.

Source: youngadventuress.com



Mini trip with Womenbz - your first travel stories

From 3 to 6 May, Rosa Khutor will host our Womenbz_Camp, the first camp of the women's entrepreneurial community in Russia. This is an opportunity not only to gain new knowledge and inspiration from all members of the community, but also to start your own personal travel blog. Hiking, yoga in the mountains, the most beautiful nature around - all this will fill your account with the first cool photos and stories. nine0003

Join us!

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How to maintain an ideal travel account on Instagram and make money on it

If for a classic personal blog on Instagram you can shoot content for several months in one day, then for a travel blog you will have to spend a lot of effort, time and money. But the exhaust can be much more impressive! KYKY with the perfect smartphone for a travel blogger Huawei P Smart 2019collected tips for novice travelers. If you really want to become a commercially successful traveler, and five-star hotels do not yet send you invitations themselves, this text is for you. We found all the photos in the article under the #Huawei tag.

Travel is a very global topic. Find your niche

Every second Instagram user uploads photos from their trips and can tear off a travel life hack that they have suffered from their own experience.

Material prepared jointly with Huawei

But not everyone becomes a popular travel blogger and global brand ambassador. The difference between these two categories of people is that travel bloggers have found their niche and settled into it. You need to do the same. Choose your style and style of travel - for example, a monstrously budget (or completely free) guide to the East or, on the contrary, a super-luxury West, a food trip throughout Italy, a solo or family trip to all the states of America, hitchhiking with six friends ( an extremely difficult task) or trips to the jungle with extreme adventures. Or maybe you, like Sarah Underwood - Playboy model - go naked to the most beautiful corners of the planet. There are a lot of options, and you can combine several at once. But this method has a drawback - your subscribers may get confused: you are traveling in search of food or still erotic adventures. Although, we do not argue, these two directions are very attractive. nine0003

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Tell stories

Read Dovlatov. No, he was not a travel blogger, but he had a rare talent for storytelling. After Dovlatov, read the book "Roma Edze" about a Minsker who traveled all over the world - and understand that your stories should be up to par. If you don't like adventure, modify the blog format - otherwise, subscribers will get bored.

According to seasoned travel bloggers, posts with a large number of related words under the photo gain more likes, views and saves. Not surprising, because in them subscribers find informational use for planning their own trips or get a boost of motivation or even a whole map of must-see places.

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Post by Abosi Barna (@abosibarni)

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Posted by WHITNEY VALVERDE (@whitneys_wonderland)

So learn storytelling. Tell stories about how hard it was for you to take that iceberg selfie without falling into the Arctic Ocean. Or share information on how to get from the airport in Bangkok to Phi Phi Island for free, having considered all the sights. Or you can go further and come up with a quest with mini-treasures for those who decide to follow your route. In general, the more interesting the text idea - the more saves - the higher you are in the smart Instagram feed. nine0003

Don’t be afraid that you don’t have a huge budget to start with

It’s clear that contracts with hotels and travel agencies will not fall on you in the first weeks of blogging (maybe even in the first year you should not expect more than just barter) . So, either you invest your own money and travel as you can afford, or you limit yourself to your city and save up for a big tour.

If you choose to be a local guide, then tell something that no one else knew about. For example, you can lead a tour dedicated to the women who changed this city forever. We'll have to fish out interesting stories and heroines. Yes, a lot of work. And then also translate into English to capture an English-speaking audience, which will definitely raise your feminist-oriented travel blog higher in Instagram search. nine0003

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Or you can become a city forest ranger and tell the legends and myths of the old buildings, streets and trees. You can also invent, do not stop yourself. If anything, just become a cult urban madman! The main thing is to do it colorfully and as detailed as possible so that people believe your fairy tales, and then pass it on from mouth to mouth. At the same time, save money for Europe, America and Asia in order to use your ability to dig up interesting information in foreign locations. nine0003

Draw on your reality

But if saving is not your main soft skill, don't waste time and master Photoshop, Snapseed, VSCO and, just in case, Facetune. You can “teleport” your figure in a beautiful dress or suit anywhere: even to Kuala Lumpur, even to New Mexico. Just make sure you double-exposure carefully so that you don't get caught out by those who like to expose bloggers for fake shots and so that your photos don't light up under the #youdidnotsleepthere hashtag. nine0003

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Don't think we don't support fake travel. You need to use these programs even if you are actively traveling around the world - it is not known whose photos have more post-processing: Kim Kardashian's selfies or those of top travel bloggers. In some places, a good shot needs a sharp change in toning in order for it to become viral. Or draw seagulls to the setting sun. Or correct the wave vector that goes around your surfboard. Remember: if you don’t know how to photoshop at all, it will be much more difficult for you to become a skilled travel blogger. nine0003

If you don't want to shine yourself in the frame, choose another hero

Maybe you don't really want to "shine" your face against the backdrop of the Hollywood sign or on the Hong Kong skyscraper - then "send" the hero on a journey. It can be anything from a package of baking soda and shoes to a photo of a grandmother who never traveled outside her village. Just select one subject and add it to the composition of all (or almost all) of your shots. Traveling animals will definitely gain more views and likes - verified by the guys who rode around the world with a hedgehog, and thousands of travel dog lovers. True, with living beings you will have to sweat for their comfort and notably tinker with vaccinations, certificates and carriers. nine0003

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Whatever you choose as your travel hero, tell a story and speak to your audience on their behalf. Even if you decide to take the ashes of your beloved grandmother around the world - it just sounds strange, people from Brazil with their ancestor cult and reverence for their afterlife would very much approve of such a trip. nine0003

Hang out with the locals

You will need to network with the locals to make your blog not only quirky but also disarmingly informative. Travel networking will bring some advantages. Firstly, you will get to know the country from the inside, and this will definitely expand your consciousness. Secondly, by showing a genuine interest in a person and his country, it will be easier for you to ask him for a free overnight stay or at least dinner. Thirdly, these guys will be able to show you places that only locals know and deliberately hide them from tourist guides. Fourth, you can dilute your profile with beautiful portraits of people with incredible stories of their lives. Perfect! This is exactly what, for example, did Lenya Pashkovsky, who started filming his travel blog “I want to go home” and received a prize from National Geographic for it. nine0003

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Are you an introvert? Then, when going on a trip, you can choose one place and meticulously explore only it throughout your vacation. It can be a city, district or street. So you can dive deeper into the area and make your own treasure map. Although in this case you will have to make contact with foreigners. So train your ability to keep small talk and smile. nine0003

Break the angle and the rules of photography

Architectural profiles and human portrait galleries can be amazing, but success in such classic photography usually requires a grain of talent and diligent study of the laws of the genre.

If you have started a travel blog on a social network that is overloaded with them, it is much cooler to take the same Eiffel Tower from a completely different angle - or not to photograph it at all when visiting Paris. For example, you can use mirrors and photograph urban and natural beauty in reflection, or shoot through the water, creating a distorted volume, or launch a drone into the sky (although this has also become mainstream, you will have to spice up such photos with something). nine0003

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And if you are not very good at photography, but you are talented at drawing, then you can shift the attention from tourist attractions to the gift of the artist and show your travel sketches against the backdrop of an inspiring image. Or draw directly from photographs. In short, everything depends only on your imagination. nine0003

Don't underestimate Pinterest

Many foreign travel bloggers advise looking for the most photogenic corners of the country or city on Pinterest, a social network where you can share boards with any visuals, before setting off. There you can also find tours already developed by English-speaking colleagues and add their favorite places to your list. And after your journey, you can post your own guide to help users and help yourself. Why? So it’s convenient to drive traffic from Pinterest straight to your Instagram. nine0003

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Get the most out of your stories

You can let your followers decide where you go on your next trip. Arrange a quest with two answers: fly or drive, Italy or Russia, light or with suitcases - and then according to plan. nine0003

You can also play with your followers - let them guess where you left off this time. They also offer live tours. Or make an hour-long travel show on IGTV (if you still don’t know what it is, quickly master it, otherwise you are already behind the digital life). Despite the fact that this tool is not wildly popular, you should definitely not forget about it: soon Instagram will make it possible to post teasers of long videos in your profile, and then you will be among the first bloggers who already have high-quality content ready. In the meantime, test the possibilities and make mistakes on your health. nine0003

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And one more important point. Of course, it’s convenient to make posts while sitting on Wi-Fi in some cafe, drinking a toast with an avocado Frappuccino. But stories and live broadcasts will require you to be more involved, so buy a SIM card in each new country. Let this become your travel ritual, which you can also tell your subscribers about. nine0003

Create a complete guide

Throughout the journey, you must provide followers with information about where, how and with whom you are - full accountability, like to your mother, personal therapist or curator (choose one). You will have a lot of information, a lot of photos and a lot of stories. Summarize everything you learned and filmed, and make a complete carousel tour of the city or country (and someone calls this Instagram option slides) or edit videos - they are gaining huge coverage. nine0003

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And in the text of the post, summarize all the conclusions that you have come to, and to the maximum screw in useful tips. If there are no conclusions, sit down and come up with them, this develops abstract thinking. We guarantee that subscribers will appreciate your efforts and be sure to save your wildly important post, which will increase the engagement rate. By the way, advertisers request it from all bloggers. nine0003

Don't hide the natural side of travel

There are failures in any travel: missed the plane, lost your passport, stole money, a five-star hotel turned out to be like a gypsy tent. Showing glamorous photos from Venice with the caption “I think I fell in love” catches the lovers of beautiful pictures, but if you add honesty and sincerity, then you will not be worth the price. Your followers will understand that even such a perfect planner like you can have fuck-ups, which means you instantly become human in their eyes. By the way, the trend for naturalness is gaining momentum not only in beauty and fashion blogs, but also in the travel direction. In addition, this “naturalness” is plus a hundred amazing and colorful stories that you can tell your subscribers. nine0003

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