How to make a music page on instagram

Setting Up An Instagram Account For Musicians The Right Way

Setting up an Instagram account for musicians doesn’t have to be difficult.

13 Different Kinds of Digital Marke...

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13 Different Kinds of Digital Marketing Explained in Plain English

Even if you think you have Instagram all sorted out, it can’t hurt to do a double-check.

As the dominance Instagram has on the music industry continues to grow, the platform continues to debut different ways to present yourself on the platform.

To avoid being left behind, you should continuously stay up to date with the latest features that you can use to optimize your profile and build on what you have already created on the visual platform.

Getting started on Instagram

If you have never created an Instagram account, this is a perfect occasion to start!

Instagram is one of the world’s most popular social media platforms and can help you reach millions of people through optimized videos and images.

What was initially released in 2010 as a photo-sharing app has now grown into a platform where musicians can share relevant content, advertise upcoming releases, and even sell merchandise!

To create your Instagram account, you have to download the Instagram app which is available in the app store on both Android and iOS devices.

Once the app is installed on your phone, open the app, and follow the instructions to create your account. After creating your account, you can then begin to customize your profile by choosing a username, profile picture, and bio.

>>> Related Reading: How To Promote Your Music On Instagram: 11 Success Secrets

Optimizing your Instagram account

After getting your account set up on Instagram, there are many ways to customize your profile to make it more aesthetically appealing and more likely to get picked up by Instagram’s algorithm.

Here are some areas to consider when beginning to optimize your Instagram account:

Account name

Your username and profile name should be as close to your name as possible so your audience can easily find you.

If your name is taken as a username by another user, try adding ‘the’, ‘official’, a period or an underscore to your name.

Your username should also match (or be similar to) other usernames you have across your other social media platforms.

Profile Picture

Your profile photo is the first image some people may see of you, so it must be an eye-catching high-quality photo.

With your branding and color palette in mind, you can choose to select a close-up photo of your face or something else relevant to your brand like a logo.

Since your profile photo is very small on Instagram’s app, you need to make sure that everything in the image is eye-catching, easy to read, see and understand.

After you select your profile picture, you’ll want to make sure that it’s a perfect square at 110 x 110 pixels to ensure that Instagram doesn’t crop the image again which will diminish the image quality.

Try to use the same profile photo across all of your social media platforms for consistency and to build brand awareness. So if you choose to change your profile photo on Instagram, make sure it’s done for all of your other platforms as well.

Account Bio & Layout

If you are trying to reach a new audience on Instagram, you should be viewing your Instagram profile like a resume.

A quick first glance at your account, bio, and profile layout should say a lot about who you are, what your interests are, and what kind of music you make so someone can choose to follow you or not.

Your account bio must be kept under 150 characters, so use every single word sparingly!

Jot down everything you want to say in your bio, which can include what kind of music you make, a funny nickname you gave yourself, and where you’re from — don’t shy away from letting your personality shine through your bio, make it fun!

You also have the option to mention other relevant accounts or hashtags in your bio.

If someone is intrigued by your profile, you will lose out on potential fans if you don’t provide external links to your music.

You can link out to one website in your Instagram bio, which can be a website that links to all of your music on various streaming platforms.

You can also provide an email address or phone number to contact you or your management — this comes in handy if the press or other artists are trying to reach you for business inquiries, interviews, or collaborations.

Upgrade from to a Professional Creator account

There are two types of accounts on Instagram — a personal account and a professional account.

Having a professional account on Instagram gives you access to your analytics and other features that are not available with a personal account.

Even better, anyone can easily set up a professional account with an existing Instagram account, so you have no excuse not to have one!

To switch over to a Professional Instagram account, go to your account settings and scroll to the bottom until you see ‘Switch to Professional Account’ in blue letters.

You will then be able to choose from a Creator or a Business account — for musicians, the best way to go is a creator account.

You can then select a category for your account to fall under — for musicians, the two options are ‘Musician’ or ‘Musician/Band’ for your Creator account.

Turn on notifications for specific accounts

Turning on notifications for the people you follow will help you stay engaged with your audience and build stronger relationships with them.

You should also have notifications set for activity on your own account so you can see who is interacting with you the most and respond to your fans in a timely manner.

You should also keep an eye on your competition, and follow similar musicians or people in the music industry, and follow music industry publications to keep up with news and trends relating to the music industry.

Bonus: Get Verified

That shiny blue verification symbol on Instagram holds a lot of value — but do you have to be verified in order to be successful?

Being verified is not an attestation to someone’s talent, but most musicians with a large following will end up being verified by Instagram so it’s harder to impersonate them.

With all of the perks of being verified, it would not hold its value without being difficult to attain.

As an individual you cannot pay Instagram to give you the status of a verified account, nor can you sign up to be verified through an official system.

While many sites and videos online claim to have the secret to becoming verified, it’s not that simple. As an emerging artist you might be fairly unknown and may not have enough buzz to constitute a blue check for your profile.

Most accounts are verified through publicists or agencies who have access to Facebook’s Media Partner Support tools (as Facebook is the developer for Instagram) but even then there are no hard documented guidelines on Instagram’s criteria for this.

We’ve even seen artists with followings in the 2K – 4K following range who get blue checks on their profile.

If you have a business Instagram account, you can easily request to be verified through Instagram, although submitting a request does not mean you will be verified.

To directly request verification from Instagram, go to your account settings and click on ‘Request Verification’ where you will then be prompted to enter your full name, information, and upload a photo of your ID to prove your identity.

Then, all you have left to do is wait — crossing my fingers for you to get that beautiful blue badge!

With that said this shouldn’t be your primary focus as verification is a vanity metric.

This is one of those things that if you are consistently producing great content, engaging with fans and developing relationships, your success on Instagram will grow naturally over time.

Meaning you will more than likely get your verification request approved when the time is right.

Final Thoughts on Setting Up An Instagram Account For Musicians

Many other sites have taken a huge chunk of our attention over the last few years, but Instagram is still one of the top social media platforms out there for artists.

Setting up and optimizing your Instagram account is just the beginning of the many possibilities that could come on the visual platform as long as you have a plan and are patient.

The Musicians Guide to Instagram

Instagram, the most popular visual social platform, has experienced a meteoric rise over the last few years. Instagram has at least 1.393 billion active Instagram users and an average of 95 million photos shared every day, with 40 billion photos and videos uploaded since the platform began. Not to mention, 80% of Instagram users come from outside of the United States! I guess a picture really is worth a thousand words. We hear from artists all of the time that they love Instagram because of its ease of use. With Instagram’s many innovative features, such as IGTV, the app is a perfect place to begin establishing your brand.

Pimping Your Profile

Instagram allows you to change your profile photo and add a 150-character bio with one link. One way around putting multiple links in your bio is to use Linktree. Linktr.ee allows you to create a custom link that redirects your fans to a page with multiple links. Next, connect to people you already know on Facebook. Then, if you choose, you can also search and connect to contacts on your phone. Finally, link your socials by locating the little “wheel” at the top right of the app where you can link to your Facebook, Twitter, and others.

After this is complete, it’s simple. Take a photo (or choose one already stored on your phone). Next, apply a filter that will enhance the photo, change the color, make the photo look old, rotate it, soften colors, etc., and then post!

Another way to make sure your profile stands out is by setting up a business profile. Business profiles allow you to link your account directly to your Facebook page. This gives you the ability to run ads and promote your page. Additionally, the analytics features allow you to find out more detailed information about who follows you.

How to set up a business profile:

From your existing profile in the mobile app, tap on settings. (If you don’t have a profile yet, install Instagram on your device and follow the prompts to create a personal profile).
Choose Switch to Business Profile.
On the Set Up Your Business Profile page, review your business’s contact information, make any changes and tap Done.

TIP: Try to keep your user name consistent with your Twitter handle! Not only does this make it easier for fans to find you across social channels, but if someone tweets an Instagram photo of you, it will connect to your Twitter account as well.

Hashtags

When you post a photo, choose at least 5 hashtags (you can use up to 30 – but Instagram recently said the sweet spot is about 6 per post), as this is how photos are found. Flick.tech is our favorite Instagram hashtag research tool. It separates your search into 3 categories – low competition, medium competition, and high competition – making it easy to select a few hashtags in each category.

Don’t forget you can always start and popularize your own hashtag!

#cyberpr

Location Tags

Before you post a photo, Instagram gives you the option to geotag your post. By adding your location to your post, not only gives your picture context but also it increases your visibility on the platform in the same way a hashtag does. This is a good idea for posting live photos because it helps build a relationship between you and the venue by promoting the space. Including geotags will also increase your reach in those particular regions and can possibly lead to more gigs and press opportunities.

Captions Should Tell A Story

In addition to hashtags, you need to add captions to your photos before posting. What’s going on in your photo? Fans want to connect with you on a personal level, so tell them a story! Post a few photos in real-time, documenting the lead-up to a show, a day on tour, a trip to the zoo, etc.

Humor is always welcome.

Timing is Everything

It’s vital to track which times your fans engage with your posts. Posting at 2 am on a Saturday might work perfectly for an EDM DJ, but it’s not a great strategy for an older folk singer. Think about your target fan, and when they’re most likely to be scrolling through Instagram.

And if you have your page set up business account Instagram allows you to access analytics about who is following, where they’re located, as well as the days of the week and the time of day and your followers are most active.

Cross-Posting

TikTok

I caution you to be selective about what you cross-post to socials. You want to tell a separate story on each of your socials to get people to join you, and not get fatigued by the same posts across channels. Once in a while, it’s perfectly OK to cross-post.

Facebook

Ditto with Facebook. You want to be Instagramming 3-5 times per week and if you cross-post to FB every time, it will get real old real fast. The way you get people to follow all your different social channels is to actually make them different. It’s okay to occasionally put an Instagram photo up on FB, but save it for the really good/important pics. Also, Facebook’s algorithm will penalize you for this and therefore show your content to fewer and fewer people.

Create CTA Posts

Make special posts to advertise events and releases, or get people to follow your Page on Facebook or your TikTok. There are a few apps that help you write on top of Instagram photos, creating beautiful and professional CTAs. We’ll go into these in our next blog post.

Tip: For business profiles, you can pay to create promotions that target your audience with a CTA link included in the post that sends people directly to your website or page.

Go to your profile.
Tap the post you’d like to promote.
Below the post’s image, tap Promote.
Fill in the details of your promotion by setting things like Audience (who you want to reach), Budget (how much you want to spend) and Duration (how long you want your promotion to run). Tap Next once you’ve completed these details.
To complete your promotion, tap Promote

3D Avatars

In an attempt to get more involved in the metaverse, Instagram is introducing avatars. Much like Snapchat, you can customize your avatar to represent who you are. Avatars can sync with your Instagram and Facebook profile, as well as usable on Messenger. This is a new immersive experience here to bridge the future of the metaverse. Avatars create a new visual representation of who you are and are more dynamic than profile photos can ever be. Avatars are the stepping stone of carrying your digital property everywhere you go in the metaverse.

Currently, Avatars can be used in DMs and on Stories and is available in the U.S., Canada, and Mexico.

Videos

Instagram allows you to post 60-second videos directly to your page – just long enough to catch the chorus of your latest song! Take the video from your phone, or upload a higher-quality clip. This is a great way to promote your new music video or your next show. Keep in mind that engagement rates on Instagram videos tend to be lower than on photos, so don’t rely too heavily on the video option.

Instagram Videos

Instagram is now competing with YouTube and TikTok with Instagram Videos (which has replaced IGTV), their dedicated feature to long and short-form video content. These appear under your profile in their own section.

Instagram Stories & Reels

Instagram stories are a feature within Instagram where users can share their day with their followers! You can post just simple photos of you going about your day, or you can record short videos. You can even use Boomerang to make a looped post. Within this feature, you can also add a link that the viewer will have to swipe up to open. Swipe up allows you to ask your followers to follow your other socials, send out a link to buy your new song or album on iTunes, etc.

And of course, we don’t need to tell you that it’s all about Reels these days so be sure you are uploading as many Reels as you can – they will be the most viewed posts on your stream.

Tip: Instagram has now rolled out the link button feature to all Instagram accounts – so you can add links to your Stories that send people to your website, iTunes, Spotify, etc. You can even add your own enticing CTA text on the button itself.

To learn how to use Stories to their highest potential, you can read our guide here.

Instagram Live

Instagram also has live streaming. When you start one of these live streams, a notification is sent out to your followers to notify them that you are live! There is also a comment feature that happens in real-time, so you can answer questions that your followers are sending in. This is a great way to connect with your fans on a more personal level, or to make announcements in a new, creative way!

Instagram Live has expanded live-streaming to allow those who wish to go live to do so with 3 others. When you go live with others, you and your guests’ followers will be notified. Fans can cross-pollinate, giving you the opportunity to grow your reach. Read more about it here.

Lastly, you can now schedule Lives. While you were always able to schedule posts, this new feature creates a distinction between scheduling Lives, Feed posts, and Stories. As a creator, you can schedule as many Lives as you wish and they will all appear on your profile as a banner. Anyone who visits your profile can see you have an upcoming live-stream and can even subscribe to be reminded about it.

Instagram Badges

There is also a new monetization tool that videos, specifically live videos, can be given badges by fans and viewers. Badges are virtual donations that allow fans to show their support. For creators, badges are a way to increase direct fan engagement. You’ll be able to see your earnings and who’s contributing throughout the livestream. With this information, you can personally thank your fans for their continued support. Learn more about badges here.

Instagram Reels

Since TikTok has taken over the world of social media, Instagram has hopped on the bandwagon by adding their Reels feature. These are 15 second short-form videos. They are much more likely to show up on the Explore Page than other posts. Instagram’s algorithm favors Reels, so it’s a great way to get noticed. Plus, they’re fun and engaging for your audience.

Instagram has also added a new “reply with video” feature to the comments on Reels. You can now respond directly to a comment with another video, which will help you up your engagement!

Subscriptions

With reach constantly increasing and decreasing, Instagram has come out with Subscriptions to give creators a way to generate a more stable income. Subscriptions will make generating income far more predictable for creators. There are 3 versions of subscriptions:

Stories: you can share exclusive content on your Stories with your subscribers and this story will be portrayed by a purple ring
Live: you can choose to go live exclusively for your subscribers where only they can join
Badges: your subscribers can comment on Feed posts and DMs and gain recognition by having a purple indicator on their comment/message

Still Struggling to Come Up With Instagram Content?

At Cyber PR, we encourage our clients to focus on themes when coming up with content to post on social media. What do your tribe/followers want to see? What fits your personality? What are you trying to say? What do you care about? We recommend choosing up to five themes, and focusing on those when posting on social media.

Here are ten examples to get you started:

Charities/causes that you care about – #unicef #childfund
Family – #bro
Your pets/animals – #caturday #puppy
Other music/musicians, shows you go to, etc. – #musicmonday
Your upcoming events, premieres, etc. – #livemusicNYC
Your creative process – #coffeecoffeecoffee
Food – #COOKIES
Your hometown/where you live – #nyc #brooklyn
Nature – #outdoors #dirt
Your hobbies – #adultcoloringbooks

Then there’s always #tbt (Throwback Thursday). Awkward childhood photos go down a treat.

There you go – the basics of Instagramming. Once you have a few photos, you will begin to lay out a visual story for yourself. Instagram is a great place to figure out what you want your brand image to be. Above all, don’t forget to engage with other users! Follow users who interest you, search for hashtags, and then like or comment on photos. This is how you really start to build your community!

We have eight amazing checksheets and guides that you can Download Right Now (for FREE!) to help you up your Indie Musician Game

How to create, maintain and promote artist's social media accounts ♫ IMI.Journal

We continue to publish instructions for novice artists and promoters on promoting and organizing concerts. Respect Production label marketing specialist Anton Vybornov shared with IMI.Journal tips on designing, promoting and maintaining musicians' accounts in social networks, as well as on the SoundCloud and Bandcamp platforms.

Text: Anton Vybornov

VKontakte

For whom

For the widest possible range of artist users. It is the main social network in Russia and it continues to grow - and with it the opportunities for promoting music are expanding. As practice shows, now almost all musicians have mastered the VKontakte advertising account at least at a basic level and learned how to run ads through it, so the competition for user attention in VK is one of the highest.

Promotion recommendations

There is more and more information on VKontakte, and a simple user has less time to study it, so when promoting your music, you need to bet on unusual texts, videos, bright photos and interesting design.

Publish at least two posts a week, promote them periodically, note which posts your audience responds to best: this is necessary for the social network algorithms to see that the community is popular with users and posts should be ranked high in the feed. nine0003

To get Prometheus (a VKontakte algorithm created for free support and promotion of authors and communities; helps them get additional coverage. - Approx. IMI) or other support from VK, you just need to consistently maintain a well-formed community, and each post should be meaningful and unique. It is advisable to use all the new tools that the social network rolls out, because it itself supports them with additional coverage. nine0003

It is better to upload music to VKontakte (and, accordingly, to Boom) through distributors or labels similar in genre, which have already been able to promote their artists in the playlists of the service. If you upload music yourself, it simply does not monetize - well, you will also not have such goodies as displaying album covers or artist cards.

Editorial playlists, on the other hand, can only be entered at the personal request of the curator, thanks to the agreements of his label, or, understandably, due to increased presence - for example, after a noticeable jump in auditions. nine0003

Of the promotion tools, it is worth noting the work with retargeting (a mechanism by which advertising is shown only to those users who visited the page of the advertised product or showed interest in it. - Approx. IMI) . It is recommended to build an audience base that has already interacted with your music or posts. This can be done using Cerebro, TargetHunter, Segmento and others. Then it’s worth re-catching up with loyal users with new posts and working with them separately using other creatives. nine0003

Also, don't forget to put pixels (social network codes from the advertising account) on the sites or external pages of the project, which allow you to track all visitors to your community, save them and run ads on them.

Be careful with "gray" methods, such as inviting, mass mailing through third-party services: in case of complaints or detection of such mechanics, the VKontakte administration has the right to ban a meeting or community without the right to restore. nine0003

Traditional promotion tools continue to grow in functionality, so you should definitely study them. Notice the banners on the right side of the pages, well suited for event coverage; a post with a carousel of photos (launched through the advertising account), which is often used by concert promoters; standard promo posts and crops (community placements), the effectiveness of which, however, is declining every day due to an overabundance of information and a huge number of bots. nine0003

Event ads are best run from meetings, because there are separate "Join" buttons that can increase conversions. In addition, each post in the meeting can be targeted to different audience segments.

From the band's community itself, you can launch an advertisement for a post about the concert (with a link to the event) to your subscribers. If you do reposts, then from the meeting to the main community, but it’s better not to repost anything at all: the coverage is greatly cut off from this. nine0003 Photo: Priscilla Du Preez/Unsplash

Facebook

For whom

First of all, for artists aimed at the West, but also for local groups, Facebook should not be discounted.

The conventional wisdom that Facebook is “an elite social network for Muscovites” is erroneous, as well as the fact that only pensioners allegedly sit in Odnoklassniki. Of course, each social network has its own strong audience core, but with the help of advertising tools in almost every one of them you can reach anyone - many regions of Russia can be perfectly processed using Facebook targeting, and in some cases it will be more effective than in "VKontakte", since in the Russian social network the competition in the advertising market may be higher. That is, you should not forget about Facebook, promoting, for example, a tour of Russia. nine0003

And, of course, if you want to promote your music abroad, you must have Facebook and Instagram set up.

Recommendations for promotion

First of all, you will have to figure out the local advertising account, which is more complicated than in VK, but can give a greater return for its audience segment.

It makes little sense on Facebook to promote clips or other videos uploaded to YouTube. If the goal is to increase the total number of views of the video, it is better to upload it directly to the social network and set the goal “Video views” in the advertising campaign: this way you can achieve maximum coverage. nine0003

Facebook meetings are good because you can immediately invite all users who are potentially interested in the event there. In addition, you can insert the “Interested” / “Coming” button directly into the post advertisement, which will help increase the reach.

Instagram

For whom

For artists with a bright visual style, high-quality photo content or an interesting lifestyle blog. If the musician has not yet become a big star, it is not worth starting another platform just to upload videos from rehearsals or concert announcements. As a rule, it is boring for users. nine0003

Recommendations for promotion

Photo and video content must be of high quality, lively and well adapted to the format of the social network.

Posts in the account itself can be a profile showcase. They immediately give the visitor clear information about the style, image and music of the artist. Stories are more suitable for announcements of important events and communication with subscribers, they have many engaging mechanics, such as polls and voting. Stories are also used for quick news alerts, they immediately take first place when updating the feed, which gives the artist the opportunity to always be in the public eye. nine0003

It is better to run Instagram ads through the already mentioned Facebook advertising account: it has much more options for targeting than Instagram itself. To get access to advanced advertising functionality, you need to link your Facebook and Instagram accounts, after which you can promote posts from Facebook on Instagram.

YouTube

For whom

First of all, for artists who are ready to upload video content on an ongoing basis, invest in promotion tools within YouTube, and consciously increase their presence on the site - not only on their channel. It should be understood that niche music by itself will not be widely distributed and will not fall into YouTube trends, you will inevitably have to invest in promoting your content on the largest video hosting. Perhaps it would be more efficient to upload “narrowly targeted” videos to other sites and target them through video advertising already there. nine0003

Promotion recommendations

Collaborations with bloggers and mentions on other channels work well on YouTube, but be careful here: direct advertising can cause negative reactions from users, and native (perceived as part of the site being viewed; usually is not identified as an advertisement and does not cause rejection in the audience. - Approx. IMI) will not give direct transitions or conversions, except for general recognition. Such a promo should be used in parallel with the general advertising campaign. nine0003

Direct video promotion tools include InStream pre-rolls (videos that appear inside videos) and the Videodiscovery format (advertising in search and the "Recommended" block). These “helpers” are guaranteed to give you cheap live views (when set up correctly), however, as always, the success of the campaign will depend on the material and how much the audience, after getting acquainted with it, wants to subscribe to the channel or follow the link.

In addition, you need to understand whether the artist is really ready to develop the channel, because stable content publication is highly valued on YouTube, and if one clip is released a year and nothing else happens, you can forget about the recommendation system as a whole, because the channel is considered dead. nine0003

Bandcamp

For whom

Bandcamp will be useful for artists who work directly with their audience and do not need labels.

Promotion methods

Despite the fact that the site takes a commission when withdrawing money to PayPal, artists have many advantages for distributing content - and here it is not profit that is more important, but the audience.

For example, you can put a free download button, but in response to ask the user for an e-mail, thereby collecting a database of contacts. nine0003

Crowdfunding and merch sales are also very popular on Bandcamp - these aspects should definitely be explored.

In addition, the service has a functional mobile application through which you can track purchase data and listening statistics.

SoundCloud

For whom

In principle, for everyone. Abroad, SoundCloud is a gold mine for labels, they constantly find interesting artists there (examples of this are XXXTentacion and Billy Eilish). nine0003

In Russia, this service is more appreciated by fans of electronic music, who post their tracks and mixtapes there.

Recently, the hip-hop scene has become more active on SoundCloud, there are also many beatmakers and podcasts appearing there.

Promotion Recommendations

Promotion methods on SoundCloud can include similar artist friending and a recommendation system that suggests similar music in the Discover section based on songs you've already listened to. nine0003

The SoundCloud player widget on your site is also handy for quick access to music, so you can embed it on your music landing page to increase listeners.

A paid SoundCloud account does not offer promotional benefits, but additional options for downloading, monetizing through SoundCloud Premier, and distribution.

Why you should not trust the majority of SMMs

Now every second public administrator positions himself as a musical SMM. Everyone has the status of "PR for musicians", everyone has ten tariffs to choose from for advertising a track, album or video, and all this is put on the conveyor and is constantly published in the same publics with which the SMM is friends. nine0003

It is important to understand that your music is not of any interest to such SMM people, except for commercial gain. They do not delve into the meaning, presentation, audience and other nuances - they simply publish everything in a single stream according to a well-established scheme. Before starting this kind of campaign, it is necessary to clearly agree with the SMM manager on all the details. If these are crops, discuss creatives (submission form), texts and placements, if targeting - the audience and methods of attracting the audience.

Photo: Priscilla Du Preez/Unsplash

Read also in "IMI.Journal" :

Useful services for music promotion in "VKontakte";

Why your promotions are not working

Music in Stories, short videos and responses with songs: Instagram will launch new features in Russia

June 22, 2021

Technologies

Marina Dulneva Author nine0179
Anastasia Skrynnikova Editorial Forbes

Instagram announced the launch of new features in Russia. Users will have access to a TikTok-like Reels video service and a music sticker in Stories. With it, you can add music to your stories and answer questions with songs. Russian Facebook users will be able to pin it in the profile header so that it plays when the page is opened

Starting June 23, Russian Instagram users will begin accessing Reels, a platform for short videos, the company said.

Finished reading here

With Reels, you can shoot and edit videos up to 30 seconds long, apply AR effects to them, and use the green screen effect to change the background. In Reels, you can add music from the app's library or choose from trends or recommendations. Users will also be able to create their own original audio, and if their account is public, other users will be able to use this audio in their videos. nine0003

Video created with the new feature can be published in Stories or Post format, optionally limiting the audience. In addition, Facebook and Instagram are also launching a new music sticker in Stories. To add music to your Stories, you will need to follow these steps:

open the camera in the application, select a photo or video from the gallery, click on the sticker icon and select the Music sticker; nine0179
find any song from the library, select a fragment, add the name of the artist and the name of the song. If the composition has lyrics, it will automatically appear on the screen;
click on a sticker to change the text style and animation. The sticker can be moved, rotated and resized.

With the release of the music sticker, Instagram and Facebook users will be able to answer questions in Stories with songs. In addition, Facebook users will be able to add their favorite track to the Hobbies / Interests section and pin it to the profile header - it will be played every time someone decides to visit this user's profile. nine0003

“Reinventing TikTok is unlikely to succeed”: what’s wrong with YouTube and Facebook’s short video services

Instagram began to roll out the Reels feature around the world in an attempt to attract TikTok audiences. In Russia, the short video format is gaining popularity - VKontakte is already developing its own clone of TikTok - the service is called Clips.