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How to introduce yourself on instagram


How To Talk About Yourself On Instagram

Have you ever just stopped to admire the really successful Instagram accounts out there? 

I know I have.

You know…the ones with literally millions of followers, incredibly high engagement and consistently viral content. It’s pretty incredible to watch.

When the BossBabe Instagram account crossed 3 million followers (in just three years) I was so excited. 

Then, it really got me thinking: what is it that sets the biggest Instagram accounts apart? What are they doing differently to have the type of exponential success we all are striving for?

Here’s where I landed: there are dozens of things that contribute to a successful Instagram account (duh), but there is at least one thing every single account does well…

They all know how to talk about themselves.

Did you just cringe a little bit? Because I know several years ago, I totally would have. That’s because most people don’t know how to talk about themselves on Instagram. If that sounds familiar, you’re not alone.

The thing is – the Instagram accounts that have the most success are talking about themselves…pretty much all the time. It’s in their bios, in their posts and all over their content.

You probably don’t even notice it. That’s because they’re really, really good at talking about themselves in a way that makes their audience know, like and trust them.

You can be, too.

In this blog, I’m going to share with you exactly how to talk about yourself on Instagram in a way that helps your account grow and scale so you can become an Instagram account people admire, too.

Let’s dive in.

How To Talk About Yourself In Your Bio

For your Instagram bio to drive engagement on your profile, it needs to have two key components: a clear profile picture and searchable keywords. Here’s what I mean…

1 – Your Profile Must Have A Clear Picture Of Your Face

I actually get a lot of pushback on this one, and that’s because so many people are afraid to show their face on social media. If that’s you, here are a couple of notes…

First, you shouldn’t be. Social media is called “social” for a reason. People buy products from people. If you’re willing to show yourself online, the people who follow you are much more likely to buy from you and support your business.

That being said, if you’re really opposed to using your face in your profile picture, I recommend you use a clear picture of your logo instead. It’s not quite as strong of an option, but if you’re absolutely against using your face, showing your logo works as a close second.

2 – Your Profile Must Have Searchable Keywords

A lot of people don’t think about it, but Instagram is a mini search engine. That means you want your profile section to have keywords that make it easy for people to find your profile if they need to work with someone in your industry.

Take a deep breath because I know what you’re thinking, and I have good news. 

No, you don’t have to be an SEO expert to have keywords in your bio. You just need to be able to think like your customer. If you were looking for your business online, what would you search? Make a list of keywords and work them into your bio. That’s really all there is to it!

How To Talk About What You Do

So, I sort of lied earlier. There’s actually one more thing you need to feature in your Instagram bio, and that’s a short and sweet description of what you do.

One of the easiest ways to talk about what you do is to write a clear “I help statement”. Here’s the formula…

I help [the audience] [do what you help them do].

The first step to writing your “I help” statement is to write down who you help. Do you help working moms? Stressed pet-owners? Ambitious college students? Determine your audience and add them to the first blank.

Next, you’ll write what you help them do. Do you help decorate homes? Care for pets? Get financial aid? Add that statement in the second blank.

Here are some examples…

  • I help working moms decorate their homes.
  • I help stressed pet-owners care for their pets.
  • I help ambitious college students get financial aid.

Add your “I help” statement to your bio and use it throughout your posts as a reminder to your audience of what you do and how you can help them.

How To Introduce Yourself In A Post

It is SO important that you take time to introduce yourself in a post every so often on your Instagram grid. 

It might feel awkward to “re-introduce” yourself to your existing followers, but as your account grows, there will be more and more people who don’t know who you are or what you do. Those people will need to be introduced to you if you expect them to eventually know, like and trust you.

Writing an introduction post is actually not as hard as it seems. All you need to do is take the information from your bio and add a little sparkle.

Share your “I help” statement, weave any keywords into the copy and add a few personal details to make yourself relatable.

Don’t get overwhelmed by the personal details part. All you need to do is think about what you would say to a new friend. What’s your favorite coffee? Do you have any pets? What’s your favorite book right now? Little details like that will make your followers relate to you on a personal level, which is great for Instagram growth.

Can I Let You In On A Secret?

As I’ve studied the most successful Instagram accounts, I’ve boiled down their success into three categories: consistency, confidence and capitalism. Here’s what I mean…

Capitalism means you have an Instagram account that’s actually making you money. Confidence means you’re showing up as yourself with dynamic content that reflects your personal brand.

But it all starts with consistency – aka, your ability to just show up. 

The problem is, most people don’t have time to “just show up”. For every individual post you’re sharing, you’re either wasting time trying to design it yourself or spending thousands on a graphic designer. It’s exhausting.

That’s why I created Insta Influence Kit – your secret weapon to showing up consistently on Instagram.

Insta Influence Kit is 100+ easy social media templates to help you elevate your message and grow a high-impact presence without hiring an expensive designer or spending hours in Canva every month. 

Plus – it’s only $37. Click here to get access to Insta Influence Kit and let 2021 be the year you build an Instagram account you’re proud of.

11 Creative First Post ideas

Alexandra | Jan 7, 2022

Congratulations on launching your business!

Let’s look at how to introduce your business on Instagram and first instagram post ideas.

I will give examples and caption ideas too.

First Instagram post ideas for business:

  1. Introduction
  2. Your business story
  3. Problem and solution
  4. Sneak Peek
  5. Puzzle Grid
  6. Your uniqueness
  7. Countdown
  8. Game
  9. Set the vibes
  10. Special series
  11. Quote / Company value
  12. BONUS #1: Preview your feed before you post
  13. BONUS #2: Captions for your business

Let’s start.

Post idea #1. Introduction

The first post idea is obvious:

Introduce yourself.

Photo / video:

  • Yourself and/or team

Caption ideas:

  • Write a “Welcome” message
  • What people can expect to see on your account (what you’re going to post about)
  • Write things like: Your name, where you’re from, what you do, who you help, why you love what you do, and a fun personal fact (like your favorite food or what you do in your spare time)
  • 3 fun facts about you (or your product / service)
  • 2 truths and a lie (let people guess what the lie is)

Post idea #2. Your business story

Share your story.

Photo or video ideas:

  • Yourself
  • You in your workplace, studio or element
  • A timelapse of you doing your work
  • A photo of your finished product

Caption:

  • Your story
  • What / who inspired you to start this business?
  • How did you get the idea and get started?
  • What / who motivates you?
  • What is your dream / goal?

Post idea #3.

Problem and solution

Did you start your business to solve a problem?

If so, which one?

Write about the problem and say how you help (the solution).

Post idea #4. Sneak Peek

Are you going to launch a product? Or service?

And you want to make a fun reveal?

Share a sneak peek.

The sneak peek can be:

  • A single photo with a hidden clue, or
  • A series of photos that will reveal your new product

Caption ideas:

  • Clue #1: Can you guess what’s coming soon?
  • Clue #2: Who can see the new product in this picture?
  • Clue #3: You use it in the kitchen. Can you guess what it is?

Post idea #5. Puzzle Grid

This is a SUPER popular introduction post for businesses.

Because you start with a BANG!

How to do it?

  • Take a big photo that represents your business or shows your products.
  • Use Preview App to split this big photo into multiple posts.

Here’s an example:

Tip: How to split a big image into a grid for Instagram – using Preview App.

Post idea #6. Your uniqueness

Ask yourself:

  • What makes you unique?
  • How are you different from others in your industry?
  • How is your product or service different?

Write about this in your caption, or create a Reels with these facts.

Post idea #7. Countdown

Are you going to launch your new product or service soon?

But want to start posting on Instagram now?

Good idea!

Do a countdown to build the hype.

Here is an example of a countdown feed I planned with my Preview App:

Post idea #8. Game

Want a fun way to introduce your business on Instagram?

Create a game!

Here are 2 game ideas:

  1. Hide and Seek: Get your followers to find a hidden clue in your photo(s).
  2. Anagram: Get your followers to find letters in each post. Each letter will form a word. This word can reveal the name of your new product or a secret password they can use to have early access to your online shop.

Here is an example:

Post idea #9. Set the vibes

Don’t want to post photos of your product yet?

But want to start posting to build your Instagram presence – before you launch?

The solution:

Create a visual theme using lifestyle photos.

These photos will set the vibes for your brand.

For example, if you sell swimwear, you can post beach and summery photos. 

Like this:

Tip: Download beautiful FREE photos and videos here.

Post idea #10. Special series

Want to build a community and get new followers?

Provide value!

An awesome way to do this:

Create a special series.

It can be a series of tips you give (as Reels, carousels or single posts).

Like this:

For example:

  • If you have a service-based business: You can do a 30 days of tips / hacks
  • If you have a painting business: 30 days of speed painting
  • If you have a jewelry business: 30 days of styling or 30 ways to wear your jewelry
  • If you have a fashion business: 30 days of outfit ideas
  • If you have a skincare business: 30 days of skincare tips

This will build momentum for your business.

Here is a feed I planned using Preview:

Post idea #11. Quote / Company value

I love this first Instagram post idea for business.

Use it if you want to keep it simple, yet impactful.

Share a quote that:

  • Resonates with you, or
  • Represents your values

And here are 2 bonus tips:

BONUS #1: Preview your feed before you post

Be in love with what you’re going to post.

Use Preview App (on your phone or computer), and see EXACTLY how your feed is going to look like BEFORE you post:

You can schedule your photos, videos, carousels, Reels and Instagram Stories.

Choose the perfect Reels thumbnail before you post:

Edit your photos:

Find the best hashtags for your business:

BONUS #2: Captions for your business

Need more caption ideas for your first post?

There are over 3,000 captions in Preview App too.

I recommend these categories (depending on your industry):

  • Starters: The best hooks to start your caption and catch people’s attention
  • Get Comments: to get more comments naturally
  • Service-Based Business: to boost your expertise and trust in eye of your potential clients
  • Shop: To encourage your followers to shop
  • Handmade Business: if you have a handmade business and you’re not sure what to write
  • Behind the Scenes: if you’re not sure what to write for behind the scenes shots
  • Restaurant and Food: for foodies, café and restaurants
  • Personal: Fun ways to introduce yourself on Instagram

And many more.

That’s it!

I hope this blog post helped you. 

Now you have all the tools to plan your first Instagram posts – and beyond.

Click here to use Preview.

And as always:

Have fun!

Click here to use it

How to write a post-acquaintance on Instagram

Post-acquaintance is used not only by bloggers, but also by companies. This section helps to emphasize the brand's image, acquaint the user with the author's activities, interest in the story, so that the visitor proceeds to perform a specific action. In this article, we will learn how to write a post about yourself, what tricks to use and what to avoid.

  • What is post-acquaintance and why is it needed nine0007
  • How to write an introduction post
  • Tips for a good post
  • Mistakes when writing a dating post
  • How to choose the right hashtags for your post
  • Good examples of posts about yourself
  • Conclusion

What is post-acquaintance and why is it needed

A post-acquaintance is a self-presentation in which you talk about what you plan to do on the social network and what you can give users useful. At the end, be sure to add a call to action: “Subscribe”, “Leave a comment”, “Save the post”.

You can find similar publications from influencers, freelancers, experts and companies. Thus, new members of the community are introduced in accordance with the norms of online etiquette.

Note. Many people think that such posts should be published only at the start, but along with Instagram, your life is changing - and users are interested in following what is happening every time.

Greetings come out when a loyal audience gathers in the profile or new members sign up - for example, after a raffle or advertising.

Recommended reading! Learn more about Instagram:

  • How to create templates for Instagram: creative guide
  • What is advertising on Instagram and how to set it up
  • How to sell on Instagram
  • How to create an Instagram chatbot for business
  • What Instagram statistics consist of and what it affects
  • Instagram design: how to make your profile attractive to the audience
  • Story Ideas: A Selection of 45 Stories
  • How to get followers on Instagram in 2021
  • How to use Instagram Guides for organic promotion
  • Ideas for posts. 50 ideas for any public and business

Advantages of greetings

Let's analyze the advantages of greetings in the profile:

  • Share details about yourself and new information.
  • Convince users of your expertise and usefulness.
  • Increase loyalty, as dating posts are personal information. nine0007
  • Increase subscriber engagement. Once published, you can create a survey and collect user questions.
  • Emphasize the benefits of your account.

Directions of greeting

There are two main directions:

  • Brief biography. Freeform writing - you can start with the history of the company or from the moment you decided to start a blog.
  • Storytelling. Mini-story text with an instructive effect or main idea, as well as a call to action. It is allowed to continue publishing such stories even after the greeting, combining them into a whole series of posts. This will keep the user's interest for a long time. nine0007

How to write an introduction post

In this section, we'll walk you through the steps involved in creating an introduction post.

Determining the purpose of the account

First, decide on the purpose of the profile:

  • A personal blog is created to promote you as a brand. In the greeting, it would be appropriate to tell about yourself, about your hobbies and interests, as well as about what experience you will share with subscribers.
  • Commercial account for companies is designed to attract an audience that will buy a product or order a service. The greeting can tell about the history of the organization, its mission and goals, advantages and production facilities, as well as products. nine0007

Preparation

When you have decided on the purpose of the account, you need to prepare before writing a greeting:

  1. Determine the target audience - who you want to attract to your profile, who will be interested in reading your publications and making purchases, where your future subscribers are, What are their interests and fears?
  2. Study your competitors and how they write greetings. Take a look at their features and take note of the most effective tricks to attract an additional audience. nine0007
  3. After receiving this data, you can choose the idea for the post and the plot, as well as understand what emotions you want to evoke in the reader.
  4. Proceed to the preparation of the publication plan - enter the keywords, thoughts and abstracts.
  5. Think of a title. For example, it can be a question or thought that will reflect the essence of the publication.
  6. Choose a photo or creative for a future introduction post.

Remember that the main thing in a greeting is to attract attention. Don't forget about creative, hashtags, geotagging, and promotion through ads and stories. nine0004

Effective post-acquaintance formulas

Let's look at several formulas that can be used to write a greeting.

nine0157 nine0149 If you have an account for business promotion and points of sale, tell the audience about the location of the stores and invite them to visit them.
Publication Formula How to use
“About me + personal qualities + education + hobby + question” Think of a post in the form of a questionnaire. Write down information about yourself, and at the end ask users a question so that they can tell about themselves. This way you can collect information about the engaged audience. nine0152
Introduction + History + Conclusion This is a classic storytelling format: an introduction, an outset, a climax and a conclusion - a call to action.
“Who am I/we + what do I write about + for whom do I write” Introduce yourself to the audience, tell us what your posts will be about and to whom they are addressed. This format is suitable for those cases when new subscribers have come to you and you already have a permanent base. For example, after contests or sweepstakes.
“Who am I/we + how useful” Briefly describe yourself and show in the text how you can be useful to your audience. At the end, add a call to action that tells users how to contact you or get more information.
"Fact + story + investigation" Post can start with an interesting fact about you. It could be a skill, a quality, or a characteristic. Next, move on to the story that helped develop or discover your trait. In conclusion, explain to subscribers how it helps you in life. nine0152
"Link + Description" If you have multiple accounts, such as personal and commercial, you can post multiple links with a brief description of each profile.
Hobby = Business Post for those who turned their passion into work. In the introduction, ask subscribers a question about a hobby, then tell them about your hobby and how it turned into a business.
"I/we are online + I/we are offline"
“Before/before” In the title, write a call that will encourage users to read the post. And in the text, tell us about the achievements in the format “where did you start and where did you come to”. At the end, add a proposal to use your services to achieve the same results as yours.
Mini Story If you don't want to write about yourself in detail - formulate all the same, but briefly. Tell us who you are, what you do and what your competitive advantage is. Be sure to include a call to action at the end.

Important! And to communicate with your followers, add an Instagram chatbot and a multilink that will help the audience get acquainted with your projects and products. With the SendPulse service, you can also sell through a free CRM system. nine0004

Simple yet powerful landing page builder

Create a mobile landing page, an online store or a multilink for Instagram and promote it through chatbots in messengers, email and SMS - all on one platform!

Tips for a good post

A few tips on how to write a good greeting:

  1. Call to action. Based on the text, you must determine the user's action: write a comment - tell about yourself, order a product or service, subscribe to an account or follow a link. nine0007
  2. Structure of the text. The logic of the story should flow smoothly from one thought to another. Try to avoid abrupt and illogical transitions.
  3. Tell the truth. No need to make up stories - you can embellish, but you can't write outright lies. Sooner or later it will open up - and you can lose the attention and trust of the audience.
  4. Emotions. The post should evoke certain emotions in your audience so that readers can experience them with you and try on the situation for themselves. nine0007
  5. Uniqueness. Show in the text chips or a selection of your own recommendations that will help users.
  6. Title. The first thing the user notices is the title. For example, it could be a question.
  7. Literacy and paragraphs. Don't forget to check the text for errors. Also divide the story into paragraphs and lists, add emoji. Users will be able to fix their eyes on important points and it is easier to perceive the text. nine0007

Important! Please note that you can add up to 2200 characters per post, including hashtags. Try not to cut the text halfway through and add its ending in the comments. You can insert a part of the story into a picture and add it to the image carousel.

Mistakes when writing an introduction post

Consider three common mistakes in greetings:

  1. Too many facts that don't tell your audience anything. For example, what kind of fruit do you like or what is your favorite color. If you are just starting to maintain an account on Instagram, this information will be useless for the target audience. nine0007
  2. Slang and terms. Difficult or new words may be incomprehensible to new audiences. Try to communicate with users in their language, as if you were telling a story to a friend who does not understand your work.
  3. Don't forget the goal. Greeting is not just a publication, but a way to attract the reader to perform a certain action.

How to choose the right hashtags for a post

Be sure to add hashtags and geotags to the post - they will help you find you on the social network. You can use up to 30 tags to be inserted into the post body. nine0004

Hashtags can be:

  • Professional ones that describe your activity — #journalist, #blogger, #designer.
  • By post category — #postacquaintance, #5factobomb.
  • Sellers — #copywriter services, #repair of apartments.
  • By area to find a specific target audience - #moscow, #msk.

Important! Dilute high frequency hashtags with medium or low frequency hashtags. So you will have a better chance of finding your target audience. nine0004

To find tags, use the search engine on Instagram or specialized services: Instatag.ru, Clarifai, Mafluence, Keyword Tool.io.

Good examples of posts about yourself

Let's look at some real examples of greetings.

Below is a screenshot of a post introducing the author to new subscribers. The text contains a story about what the girl did and who she works now. After that, there is a description of what the user can learn from the blog, and at the end there is a call for subscribers to tell about themselves. nine0004

Post for new subscribers in the format "who am I + what is useful."

Post for new subscribers

And here is a screenshot of the greeting, in which the author indicated links and hashtags to useful posts and other accounts.

Publication in the "link + description" format.

Screenshot of the greeting with 10 facts about the author. This publication is suitable for further acquaintance with subscribers, which reveals the blogger's expertise.

Greeting to show expertise

Post from a company that introduces subscribers to experts. In this case, there are a number of publications that talk about each employee and their benefits. nine0004 Greetings for companies

Another option to introduce subscribers to the company is to tell the story of its formation - for example, in several parts, as in the screenshot below.

History of the company to get acquainted with the brand

Format of the post in the form of "before/before". The author tells how she came to the activity from which she enjoys.

Greeting in two formats “before/before”

Post in the format “who am I + what is useful”. The author introduces himself to subscribers at the beginning, and then shows his usefulness. At the end, a call to action was added - "write to Direct." nine0004 Greeting in the format “who am I + what is useful for”

Conclusion

In this article, we looked at the post-acquaintance and learned how to write it correctly and what mistakes to avoid.

A greeting is a great way to grab the attention of subscribers and new audiences. You can tell new facts about yourself, share successes and increase the credibility of your profile.

A win-win option for publishing about yourself:

  • 85% of the text is information about the author of the account.
  • 10% - withdrawal.
  • 5% is a call to action.

Also, according to the scheme described above, you can make a similar post in other social networks.

And with the help of the SendPulse service, you can connect several communication channels and always be in touch with your clients. Use our products for complex promotion: create multilinks using the landing page builder, send email, Viber, SMS, WhatsApp mailings and push notifications, set up chat bots in Facebook Messenger, Instagram, VKontakte, WhatsApp and Telegram, and connect free CRM- system! nine0004

Post-acquaintance on Instagram: how to write in 2022

A country should know its heroes by sight. And if you are not a hero yet, but just maintain a page on social networks, you should tell at least your Instagram followers about yourself. How? After all, a correctly chosen nickname on Instagram will not be enough. Right! With the help of a post-acquaintance.

And yes, if you think that if you introduce yourself once and that's enough, then you are mistaken. Since when promoting a profile, a new audience will come, which you need to both introduce yourself to and keep after, for example, contests, giveaways, etc. nine0004

Therefore, in this article I will talk about the formulas for introductory posts and give ideas for personal and commercial accounts.

How to write a dating post on Instagram

An option for the lazy or those who prefer to save time - ready-made templates for dating on Instagram. Just substitute your personal data into the formulas and you can publish the first post to the Instagram feed.

1. Me + qualities + education + hobbies + ...

Write about yourself in the form of a questionnaire. This method does not provide for the manifestation of emotions in the text, only dry facts about you. Imagine that you are filling out a resume when applying for a job and consider how to describe the points: about yourself, character / personal qualities, education, family, hobbies. nine0004

At the end, don't forget to add an open question for subscribers to tell about themselves.

2. Introduction + story + conclusion

Or "storytelling". Design your Instagram welcome post as a story with a selling introduction, opening, climax and conclusion - a call to action. If possible, divide the text into 2-3 semantic parts, this will help keep users' attention for several publications.

3. Who am I + what am I writing about + who am I writing for

Take a virtual tour of your website. Indicate for whom the post was written (for example, for new subscribers or a specific category of target audience), tell us what you do and what content you publish in the feed and stories.

4. Who am I + what is useful

Describe yourself in 1-2 sentences, then show how you are useful to the audience, what problem you will help users solve with the help of a blog. At the end, add a call to go to stories / post / direct for useful information. nine0004

5. Fact + story + investigation

Start your post with an interesting fact that reveals some trait of your character or skill. Next, give a story or childhood memory that gave rise to this trait/skill in you. In conclusion, tell us how any of this helps you in your real life or business.

6. Link + Description

Formula for you if you have multiple Instagram accounts. Place in one post active links to all your pages with a brief description of each of them. nine0004

7. Hobby = business

The following template is for those who have turned their favorite hobby into a successful business. First ask the audience an engaging question about your hobby, then talk about your passion, and then share how your hobby grew into a blog or business.

8. I'm online + I'm offline

If your business operates not only on the Internet, tell about the services or range of goods in offline points, give the actual address of the store / office, and at the end invite people to visit the institution. Don't forget to post your current work schedule. nine0004

9. Before/before

This formula can be called one of the most selling. First place a call to read the post - this will attract the attention of readers. Next, show the result in the format was / became - tell us about the achievements for a certain period. And end the publication also with an appeal, but already use your services / products to achieve the same results.

10. Mini version

If you don't have time to think through long fascinating stories, briefly answer 3 simple questions about yourself: your name, what you do, what is your competitive advantage. nine0004

Life hack. Do not have time to respond to direct and lose potential customers? This problem can be solved with the help of Boss.direct. The chatbot will automatically respond to customers and offer a suitable product or service. To do this, you need to set up a personal account and create answer options for a dialogue with the user. Click and test -> boss.direct

post ideas with examples

We figured out the templates. But sometimes you want to stand out among competitors and declare yourself loudly, brightly, unusually. In this case, you will have to abandon ready-made formulas and figure out what to write in the first post on Instagram yourself. Therefore, I offer you 40 interesting ideas for inspiration that will make your self-presentation unique. nine0004

- For personal accounts

Let's start with the promotion of personal brands. I’ll tell you what users pay attention to when they get acquainted with the accounts behind which there is a specific person.

1. Description of activity. List what you do. And the more detailed, the better, so that each category of the target audience sees the desired service in your list.

2. Chronology of events . Make a calendar of memories, tell us how your personality has developed from year to year, mark the most significant events. nine0004

3. How did you get into the profession . Share the story of how you became a professional in your field, what professional courses and trainings you attended, what significant diplomas and certificates you have. This information will show the level of your expertise.

4. Hobbies . Tell us about your hobby, why you started doing this particular activity, how much time you devote to hobbies. This will show that you are a versatile person and do not get hung up on one thing, and such people cannot but be interesting. nine0004

5. Wishes. Share your innermost dreams with subscribers. Make a kind of wish board, it will perfectly reveal your personality. And it’s good if after some time a new post with a description of the embodied will appear in your feed.

6. Facts about yourself. Write the most interesting facts about you, your childhood or activities. Add 2-3 fictitious theses, and ask subscribers to guess where is the truth and where is the lie in the comments.

7. Description of personal qualities. nine0029 Tell us about your character traits that reveal you as a person or a blogger. As an option, add screenshots of messages from Direct to the carousel, which show what qualities other people appreciate in you.

8. Weaknesses . If you are running a personal blog, touch on a frank topic and talk about your shortcomings and weaknesses, share how you deal with them. Such content will evoke human emotions and make you support in the comments.

9. Childhood story . Recall a story from childhood that will describe you or explain why you chose this or that field of activity for yourself.

10. Value/utility . Tell the audience what benefits your blog brings, what user problems you can solve, what to talk about. Indicate the benefits for all categories of target audience at once in one post.

11. How similar are you? Invite subscribers to play an interesting game and figure out how similar you are. To do this, write 10 facts about yourself, each of which will have a conditional weight of 10%. Next, ask users to add up the percentages next to statements that fit their personality description. The final figure will be the similarity percentage. nine0004

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12. Answers to questions. Collect in stories or comments under posts in your account the questions that subscribers most often ask about you or your activities. Take them as the basis of a dating post and answer each one. nine0004

13. Why did you start blogging . Remember when and why you started to maintain a profile, where the idea of ​​creation came from, how the page was developed. In general, show behind the scenes of your blog.

14. Letters about you . Take part in the challenge "Letters about me". One of the participants will send you any word of their choice, and you will have to tell about yourself one fact for each letter of this word. Interactivity always attracts users, so the method will definitely come in. nine0004

15. About me from A to Z . Remember the alphabet and write about yourself one characteristic word or fact for each of the 33 letters.

16. Interview . Take it from yourself: highlight the most interesting facts about yourself in a question/answer format.

17. Navigation. If you have several headings on your blog, place up-to-date hashtags in the acquaintance post, by which users can get to know your activities better. nine0004

18. Lead magnet. Place a useful gift for subscribers at the end of the text: a discount on your services or a link to a free author's guide so that users learn about you not only in words, but also in deeds.

- For commercial accounts

If you have a business profile, in the introduction post you should focus on information about the company, products and employees. I'll show you with examples.

As advertising

1. Brand history . Share the history of your company. It can be dry facts with dates and stages of development, or it can be an interesting background or a description of a funny situation associated with the opening of a brand.

2. About the company in figures . For business, there is nothing more revealing than statistics. Therefore, one of the options for getting to know customers is to bring impressive numbers. For example, the number of years on the market, the number of completed projects or positive reviews.

3. Areas of work . Tell us about them and your competitive advantages in each, guide potential users on prices and terms of services.

4. List of services. Publish a specific list of services with a detailed description, prices, terms of work. Add cases for each type to the carousel.

5. Description of goods. Tell us about the best-selling products, share life hacks for their use, positive reviews, and ways to purchase.

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6. Who do you work for. Describe the portraits of the target audience that your services are aimed at, so that each user recognizes himself and stays on your page. Tell us how you can help each category of people, what problems you will solve. nine0004

7. Scheme of operation. Show how the interaction between the client and employees is built. Explain to subscribers everything step by step so that there are no unnecessary questions and doubts for contacting your company.

8. Mission. Share the purpose and philosophy of the existence of your company, so that users understand the meaning and direction of your activities.

9. Values. Tell us about the main principles that you rely on in the course of your work, this will increase the trust and loyalty of the audience. nine0004

10. Benefits. Expand the key ones, tell us what distinguishes you from your competitors, and why users should turn to you for services.

11. Getting to know the staff . Create a rubric in which you will introduce the audience to the company's employees, talk about their work functions, experience, achievements, etc. Clients want to know the faces of those they will contact.

12. Interview with the founder. Publish an interview with the head of the company, talk about its history, development goals, attitude towards customers. nine0004

13. What content to expect . Let users know what content you are going to post on your profile, what topics you will cover, what categories you will create in the feed and stories.

14. Photo of premises/office/studio. Show the company from the inside. Take a virtual tour of the departments of the store or office space in the format of a photo or video. Plunge your customers into the atmosphere of your coziness and comfort.

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15. Special Terms . Tell us about your profitable offers and special terms of cooperation with certain categories of the target audience in order to motivate them to apply to your company.

16. From customers. Nothing says more about a company than its customers. Therefore, you can leave in the post links to the accounts of people who spoke positively about you or place screenshots of real reviews in the carousel. nine0004

in brief

Post-acquaintance is one of the most important tools in promoting your personal brand and business account on Instagram. Such a publication informs users more deeply about you and your activities, and accordingly increases the credibility of the profile and attracts subscribers to activity on the page.

Posting a post-acquaintance is ideal at the start of blog development, when subscribers reach a round number (1k, 5k, 10k, etc.) or after the launch of targeted advertising.

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