How to increase instagram followers 2019
How to grow your Instagram Followers in 2019
If you’re reading this, you’re wondering – how to gain more followers on Instagram? You’re also wondering if it’s possible to gain more followers on Instagram and you might have read more than just a few posts about the same. Some old, some new and almost all of those telling you the same things. However, I promise when you finish reading this, you will have more actionable ideas to up your Instagram game!
So here are 5 things you should do to gain more Instagram followers
1. Post when you’re active
Instagram works differently as compared to the other Social networks. If you’ve tried understanding the Instagram algorithm, how it works and how to work with it to keep growing, you know that your posts need to get good engagement early on and you need to respond to the comments as soon as you can. So, what’s the best way to do it? It’s to post when you’re active and around.
Here’s what you should do
1. Post on your feed. A nice image, a caption and the right hashtags to go with it.
2. Search for one of the hashtags you used in the explore section.
3. Like and leave genuine comments wherever you can.
4. Keep replying to ALL the comments on your post.
This routine will help you grow faster than anything else. Don’t trust me? Try it for yourself.
IBM shows how to show timely love!
2. Leverage the power of Instagram Stories
Instagram stories are HUGE and they’re here to stay! So, if you haven’t jumped on the Stories bandwagon yet I’d suggest you do it right away. As a brand, you might have to think a bit and strategize your daily stories but start with a simple hi, add some GIFs and stickers and start posting.
Instagram stories are a great way to give your audience a peek into what goes on behind the scenes, how you do what you do and not to mention, they also take personal interaction up by a notch. For B2B companies, stories could help you talk about your clients, the events and a lot more that happens.
The idea is to keep your stories raw and real, people dig that kind of stuff. And most importantly, be consistent. Strategize!
Instagram has a tonne of stickers to help you create a variety of content. So much that it deserves a blog post of its own. You can host quizzes, take survey polls, engage with your audience by asking them questions and what not!
Not just that, you can also be featured on the Explore tab if you use your location or a popular hashtag! Wait…what??? Yes! That’s possible.
Additionally, always make it a point to add the right stories to your highlights. This will help your potential followers, who land up on your account, get to know you better!
Love how Dribble uses colours and GIFs in their stories to make them attractive!
Look at those Stories highlights by Mailchimp, now who can ignore those!
So the idea is to not use stories sloppily but to really leverage them to your advantage.
With the power of Stories, you can even beat the Instagram algorithm by increasing interaction with your audience.
And you know what does that mean? It means higher reach, more likes, comments and new followers! Oh, the sweet fruits of hard work!
3. Be authentic
An Instagram expert might tell you that your feed needs more authenticity while the other might tell you that there’s no such thing called authenticity on Instagram. It’s up to you to believe whichever you wish to. However, here are a few things
Time has changed and even if cohesive, beautiful timelines look great, it has become really simple to create those. The latte arts, the perfect coffee mug, the flowers in the backdrop and almost similar pictures are now becoming a bit boring. The world wants to see more real, raw and unfiltered photos. Also, if you’re a B2B company, it might not be possible to have pretty pictures ALL THE TIME. And let’s face it, images with no context are pointless.
Post pictures that speak about you, pictures that mean something to you and your business, the picture that isn’t heavily edited.
Post genuinely helpful posts and raw and real pictures. Or GIFs. or Videos.
Slack getting raw and real!
4. Embrace the power of hashtags
No one is too cool for hashtags. Unless you’re Beyoncé.
{Now, hashtags again is a topic that deserves its own blog post and don’t worry folks, that’s coming soon.}
So as I was saying, hashtags are a great way to get your photos seen by people who aren’t following you. To make sure that your post is seen you can’t use generic hashtags like #love, #happy, #life, just imagine the number of posts getting posted every single day on Instagram, actually don’t imagine – 95 million photos and videos are shared on Instagram per day. So generic hashtags won’t do any good to your posts. You need to find the right set of niche hashtags to be discovered.
How to find the right hashtags for your Instagram post?
One word – Research.
You can use tools to find hashtags, however, research will help you find that perfect set to help you become Instagram famous 👑
- Take some time out to check out the hashtags popular accounts in your niche are using.
- When you discover a unique hashtag, check out the number of posts under that hashtags and what the top 9 grid looks like.
- Find other hashtags from these top post and research those too.
You’re allowed to use 30 hashtags and I’d recommend you use them all!
Make sure you use a good mix of popular and niche hashtags so that the probability of you being featured on the top 9 grid increases. Being featured on tp 9 grid has its own perks… (yes, likes and comments and followers!)
Crowdfire using a mix of niche and popular hashtags!
5. Engage with your Community
They say as you sow, so shall you reap.
If you like and comment, like and comments you’ll receive.
It’s simple as that. For individuals it sounds usual, however, it’s equally true for the brands and small businesses. If you’re a digital marketer for a brand, you need to especially take some time out to like, comment and sometimes even follow few accounts. And you NEED to do it on a regular basis.
If you think you’ll forget or miss out on this, add it to your to-do list and do it religiously.
The way Instagram’s algorithm works, Instagram decides who they will show your photo to. If you leave a like and comment, they’ll most probably do the same and your post will be shown to a higher audience.
Now doing all that for gaining followers is all good and all but..but…but… don’t do it just for the number game. The idea behind any Social Media strategy is community building and brand awareness. When you engage with your audience, that’s the goal you achieve.
Genuinely engaging with your audience will make your brand stronger, lead to word of mouth and it will act as a pillar for your Instagram presence.
Do it because you really care.
Do it because you want to listen to your audience.
Do it because you appreciate their presence.
Do it because they make you, YOU.
Do it because that’s the most human thing to do.
Learn it from LinkedIn!
Conclusion
With higher engagement, a number of possibilities and ever-growing user base, Instagram is the place to be.
To leverage the power of Instagram use these 5 ideas and work your way up!
If you have any more strategies, tips or ideas for better growth on Instagram, I’d love to know about it in the comment section.
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11 Tips To Get Instagram Followers in 2019 (0 To 10k)
Have you recently started you campaigning on Instagram? You might be thinking about how you could be able to attract more attention of viewers to your platform or how you could be able to gain more following on Instagram? Shady tactics like buying Instagram likes and followers are not going to be helpful since Instagram has improved its algorithm to a new extent, and it can easily spot any inauthentic activity on its platform. However, there are still many bots available in the market, which also ensures to give authentic likes and followers to their users. If you want to get Instagram followers in a short time, then you can also make use of such bots or tools.
But if you are looking to gain a real audience for your content so that you could be able to enhance your sales opportunity through Instagram marketing, then here are shown some tips which might help you.
Without proper planning or strategy, it would be impossible for you to get better results from Instagram advertising. Since you want to get genuine followers for your brands on Instagram so that later you can target those followers to convert those into your potential leads, you can follow three simple tactics given below.
Instagram Strategy- Boost your brand awareness on Instagram by posting more content.
- Make use of popular keywords as caption and hashtags to attract more views and likes on your content.
- Try to gain more audience for your content so that you could be able to drive that traffic to your business website.
By focusing the above three tactics, you could be able to generate more audience for your Instagram posts, which would also help you to gain followers on Instagram.
If you want to gain more attention from viewers on your brand, then you need to post aesthetic content to show off your brand on Instagram. You can also share content in the form of stories and videos, where you can share inside stories and experience of your customers about your brand. It would also help you to improve your relationship with the audience which you can later target to convert into sales.
Instagram AestheticsTarget AudienceBased on the various factors like age, likes and dislikes, gender, and locations, you can target your favoured audience. It would help you to gain more views on your posts, which also enhances your chances of getting more likes and followers on Instagram.
Optimize Your ProfileTo enhance your presence on Instagram, you need to have attractive and up to date profile. The viewers those who like your post can also view your profile. In such a case, you need to show off the tempting side of your brand so that you could be able to gain more followers.
You also need to arrange aesthetics post on your Instagram feed, which would attract more viewers on your Instagram profile.
Your posted content could be able to survive for a limited interval of time only. There might be a chance that some of your followers may have missed your posts. To avoid such circumstances, you need to post your content consistently, which would help you to improve the visibility of your content on Instagram.
Schedule Your PostsMost of the people only check the topmost contents on the Newsfeed of Instagram. If you also want to gain a better position of your content in the Newsfeed of your viewers, then you need to post your content on time when most of the people are active on Instagram. In such a case, you can also make use of the best scheduler tools like Socinator which would help you to schedule your posts according to the timing of active audience on Instagram.
So that you could be able to have a dominative presence on Instagram.
- On the dashboard of Socinator, when you click on account manager, you will get the details of accounts added.
- Click on add accounts, where you need to choose the option of Instagram.
- Now you can add your Instagram profile credentials to add your account on Socinator.
- For starting a new campaign, you can find the option of Sociopublisher at the left of the dashboard.
- On the publisher bar, you need to click on create campaign option.
- It will take you the new page where you can create a new Instagram post.
- You can add your media, description, hashtags and captions, and save it as a draft or pending post list.
- On the right side of Post Manger, you can find the option of post configuration.
- Clicking on that you would get shift to the page where you can schedule and auto-post content on Instagram.
- Now you can configure your setting according to the time and date on which you would like to post your content.
- You can also add multiple content and schedule their publishing on different days.
Try Socinator Now
You can also check the videos where you could get more information about how you can make use of Socinator to schedule your post. So that you could be able to gain more likes and followers on Instagram.
Join Engagement GroupsTo gain more attention of viewers on your Instagram posts, you can also join Instagram engagement groups.
Being a part of an engagement group which is related to your brand niche, you can target people those who are interested in your brand products. That way, you could be able to gain more likes and followers on Instagram.
If you follow other people and like their content on Instagram, then there is likely to be a chance that they would also follow and like your content. However, the Instagram algorithm can easily spot your activities, and it would also restrict you from following excessive accounts.
In such a case, it is better to improve the credibility of your brand on social media and try to gain genuine Instagram followers. However, if you are looking for getting Instagram followers in a faster way, then you can also make use of automation tool using which you can grow your followers on Instagram without making any efforts.
How to Grow Instagram Followers Using Automation?You can make use of automation tools using which you can auto follow people on Instagram, as it might also help you to gain follow back.
However, if your bot is following too many accounts, then it might seem spammy to the Instagram algorithm. In that case, you need to make use of Socinator – The Social Dominator, using which you can filter out the people according to your brand niche and unfollow those who don’t follow you back on Instagram.
Here are shown the ways in which you can make use of the auto-follow feature of Socinator to grow Instagram followers.
- You can make use of its auto-follow feature using which you can follow people related to your brand niche.
- You can also make use of it to unfollow those accounts who aren’t following you back in return.
- You can also make use of automation to auto publish or schedule your post.
- This tool can also help you to auto-publish and schedule your Instagram post according to the time on which your audience would likely to be active on Instagram.
- You can also make use of this tool to auto like and comment on the post about your Instagram followers.
Grow Your Followers Now
These are some of the best features of the Socinator, which would make you gain better engagement on Instagram. That way, you can build up your relationship with the audience, which may also result in getting you more followers on Instagram.
Make Use of Relevant HashtagsUsing popular hashtags on your post, you could be able to drive the attention of viewers on your content. However, of your hashtags are not relevant to your content, then you might not be able to gain likes on your post. In such a case, you should make use of hashtags, which are relevant to your brand, which might also help you to attract more viewers on your content. While you could be able to gain more likes and followers on Instagram.
Instagram HashtagsGo Live on InstagramInstagram is the best platform using which you interact with your followers using live videos. While viewers can ask their queries which you can sort out during your live interaction with them.
Live videos show in the same space as of Instagram stories. After the end of the video, it can stay on Instagram for 24 hours while you can also let it disappear.
Using live interaction, you can directly engage with your audience, which may also result in giving you more likes and followers on Instagram.
Promote Your Instagram Presence on Other Social Media ChannelsTo attract more audience on your Instagram content, you can also make use of your influence on other social media channels. As you can share your content on social media channels like Facebook, Twitter, Linkedin, Tumblr, etc. It will help you to attract more attention of viewers on Instagram.
These are the following tips which you can utilize as your Instagram strategies to gain more followers. While you can also make use of reliable automation bots like Socinator, that would help you to dominate over most of the social media channel.
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NO way (taram param-pam).
Directed by Robert Weirde.
So there is no legal way to "bypass" the Instagram algorithm. Write a script, find a hole in the hashtags, join a mutual like group, or something else. Reality - 10-30 thousand subscribers, to which you will go for several years. There are exceptions. Approximately 1% of cases.
Consider both options for promoting Instagram.
Content
Quick ways to get followers on Instagram
You can get a million subscribers if:
You are already a star outside of Instagram (on TV, in the music industry, in other social networks, have a popular website / blog / mailing list). For example, Alena Venum and her 5.5 million subscribers on Youtube, some of whom willingly subscribed to Instagram. The latest wave of millionaires came from TikTok. One example is Jana Doga. More than 10 million users have subscribed to her pranks and "social" videos. You can transfer traffic from the site, Pinterest, Telegram, Twitter and other channels simply by leaving a link to Instagram.
You can also do something crazy (run onto the field in a swimsuit during the Super Bowl or jump from the 25th floor of a cruise ship) and get your million. But consider if you need it.
Use gray promotion methods:
Cheat - purchase of subscribers on the exchange. There should be a reference here to Gogol's Dead Souls. Yes, you will have followers, but what's the point? You will work, write sincere texts, shoot Stories, but the activity in your account will remain at zero. Although, it can also be bought.
Giveaway is a competition for multiple sponsors where users must subscribe to them in order to participate. It is logical that the goal of subscribers is to receive a gift, and not to learn more about you. After the end of the contest, new followers will leave, so abruptly that the Instagram algorithm will think that something is wrong with your profile.
Mass following - a mass subscription to the target audience in order to attract their attention.
The more time passes from the creation of a social network, the worse this method works. You should not expect the user to subscribe in response, rather, you should expect a block from Instagram for suspicious actions.
Mutual liking is an activity format, most often organized in comments, when users go to each other's accounts and like. It’s good if the user is really interested in you and stays, but usually, apart from the number of likes, this does not bring any positive effect. Moreover, if you exceed the limit on actions, Instagram may think that you are a bot. Then ban.
Bulk tagging accounts in Stories and posts. You need to mark only those people who are really related to the publication. Then they will notice you and subscribe. If you tag people you don't know, they may report you as spam.
You can take the risk of using prohibited methods in one case: when the process of making purchase decisions is taken outside of Instagram. That is, you come to negotiations offline, there is a live person in front of you who makes a decision, and he wants to look at your Instagram.
He sees that there are subscribers there and that they are somehow active. This is enough for him to consider you a serious player. This situation is becoming rarer and will soon disappear altogether. People are getting smarter. So forget about gray methods and everything that is against the rules of Instagram.
Free ways to get followers on Instagram
Participation in comments. Get involved in conversations under other people's posts, tell stories, suggest your own topics, that is, attract the attention of users. Important! Write comments to the place. No need to develop the topic of cooking under a post about legal services. About jokes, the same advice - do not go too far.
Viral (viral) content. These are publications that you want to save, repost, comment on and remember on occasion. More often than not, checklists and video trends become viral. Go to the profiles of your subscribers and see what they repost, maybe you will find a topic that is easy to adapt to your content plan.
It is difficult to predict what will become viral, but this is a chance to reach a new audience.
User Content. Post customer content so that subscribers see it and also want to mention your product in their post. Among the audience of your subscribers' profiles, there will surely be a target audience, someone will follow the mention and subscribe.
Live broadcasts with guests. People love to watch live broadcasts - that's a fact. Therefore, it would be a great idea to invite active users and influencers whose accounts include your audience. In this way, you can reach new potential subscribers.
Geolocation. Relevant for local businesses that work with a specific area. With the help of popular geopoints nearby, you can intercept people who walk there. For example, you tell how to get to you - put the address of the landmark that was mentioned in the description of the post (shopping center, attraction, city institution).
Thematic hashtags. Your publication may well get into the “top”, and if not the “top”, then the “recent”, and users interested in the topic will see it.
Just don't use generic hashtags like "ads", better narrow it down to a specific direction, "targeted ads".
Free methods of attracting subscribers are very slow (or spontaneous, in the case of viral content) but do not ask for money. Therefore, it is foolish not to use them. At the very least, they will give you the peace of mind that you used every feature you could to promote the post.
Effective ways to increase the number of followers on Instagram
There are not so many official and effective ways to increase the number of interested followers on Instagram:
Collaboration with accounts with a similar audience. Make a list of indirect audiences who will be interested in your profile (for example, a beauty salon can partner with cosmetics, jewelry, lingerie stores). Choose profiles with a small audience, prepare a letter explaining the usefulness of your partnership, attach screenshots of account statistics, ask your future partner for the same ones.
And when the contact is established, prepare a joint project. For example, mutually promote each other in Stories or hold a competition with a common prize, or prepare a social collaboration. The theme of the project should resonate with users of both accounts.
If you are building a personal brand and want to make money selling ads in the future, think several years ahead. Advertisers are already distinguishing cheats, giveaways and other gray methods from real work. Therefore, if you recruit an audience in a white way, there will be more and more potential advertisers.
Features of accounts with a large number of Instagram followers
No technically complex, thoughtful, unique content will help you gain a million subscribers. Look at the accounts of famous personalities, for example, Dr. Komarovsky. The feed is not framed, there is not even a general idea, Highlights, which consist of one Stories, but 9.2 million followers and high engagement. Because he is famous and people want to listen to him.
Plastic surgeon Yuriy Altunyan (right ribbon) is also moving towards this, while 2 million
If you want to get more subscribers than the average number in your field, engage in content counter-positioning. That is, very different from everyone else. For example, the OB/GYN feed, with over 2 million followers, consists mostly of professional story photos. While others focus on the working side, she does not lose her “femininity”. Another example is Stephen Bartlett, the founder of the world-renowned marketing agency Social Chain. He doesn't post photos from travels and business meetings like other entrepreneurs, instead he maintains a text feed of his tweets. Well, what, they go well with the audience of both social networks.
When an interesting person is behind the maintenance of an account, this is noticeable by the content. Even if you add insanity, it looks organic, because it connects the entire profile. Look at the Stories of the fitness trainer on the right.
Here she responds to haters on comments like “you don’t know how to age with dignity.” Elena is under 60, but in the account she does not hesitate to show her body and acts as a “sexologist” in her texts, which noticeably distinguishes her from other “sports” experts. But the left screen is a trash example. This is also a millionaire blogger, but notice how the photo pushes away the essence of the text. This profile is no different from the typical model.
Below is the list of accounts with the most followers on Instagram in January 2021: 3 brands and 17 celebrities. Which brings us back to the thesis in the introduction: brands don't need a lot of followers, simply because not all of those millions are their target audience. And that's why the Instagram account has 383 million followers.
Conclusion:
Do not set a goal for the number of subscribers. Set a goal for what you need these followers for - sales, gifts from local brands, getting contact information, and so on.
Most likely it will turn out that you don’t need a million, and that it’s better to think about the quality of the content than about the number of subscribers.
Homework: write in the comments what goal you are actually pursuing when working on your account (sales, leads, advertising sales, something else). In the second paragraph, add your thoughts on how this goal correlates with the number of subscribers.
Next, move on to the ninth lesson of the free Instagram promotion course - Targeted Advertising.
Frequently asked questions
How to hide followers on Instagram?
Switch from a public profile to a private one:
- In the account settings, select the "Privacy" item.
- Drag the slider in the "Closed account" item.
Done! Your account is closed from prying eyes. Just remember that in a closed profile, your posts, Stories, messages will be open only to page subscribers, which does not help promotion in any way.
Are there services for checking the quality of the audience?
In Livedune and Trendhero you will find reports on checking your account for bots, commercial profiles, audiences with suspicious interests, etc. That is, everyone who at least a little does not fit into the framework of a “live user”.
What to do with inactive Instagram followers?
If you notice that engagement is dropping, it may be due to a large number of bots, commercial accounts, abandoned profiles among your subscribers. They need to be manually found and removed. To do this, click on the number of subscribers and scroll through their list in search of suspicious ones (a lot of numbers in the nickname, an empty avatar, an avatar with old presets, etc.).
Purging followers is one of the right decisions to improve the quality of an account. But Instagram has limits for the day, so as not to seem like a bot to the algorithm - up to 700 people with an interval of 1 unsubscribe / 1 minute.
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42 ways to get followers on Instagram without cheating in 2021
Instagram is one of the most popular social networks in the world. An Instagram account has long ceased to be an exclusively image component. This is a large source of clients, but before the system goes into action, you need to work on the promotion of the page.
Be aware that this is a very competitive environment with over 1 billion users, smart algorithms and creative brand names. And if you really want to stand out from other bloggers or companies, then it’s not enough just to create an attractive page, you need to work diligently and persistently on promotion.
Getting Started
Before you start taking any action, you need to decide on a global strategy. You need to set a clear goal for yourself and, on its basis, think over the global theme of your account. Make a content plan for the next month, in which you briefly indicate what exactly you want to tell your subscribers. You need a clear understanding of what audience of users your account is designed for and how it will attract potential subscribers.
Will help in undertakings and research competitors. Find 3-4 accounts in your niche on the social network and find out:
- what content attracts the most attention of the audience;
- the frequency with which competitors have new publications;
- maximum and average readership for your niche accounts;
- what response can be expected;
- what methods competitors interact with the audience.
The information received must be updated periodically by performing regular monitoring of competitors. This data will be useful for developing the right promotion strategy, but in no case should you completely duplicate the competitor's model. To succeed, you have to be even more creative and smarter.
The most important thing is the design of your profile. This is the first contact with users, so it is important that the profile fully meets all the criteria:
- The search keyword must be contained in the username or nickname. These two fields are indexed by the search engine, so it is very important to enter the key correctly and harmoniously in them.
- The photo is simple, clear and bright. Avoid complex images and various inscriptions. The avatars themselves are not large, and in the comments they will decrease several times more.
- Completed description. Make the most of this field, write a short abstract about your work, insert emoticons to attract attention, and so on. You can read more about how to make a catchy description in this article.
- Clickable link. Share with readers a link to your website, social media profiles, YouTube channel, or a specific video.
If your profile does not match even one of the above points, then it's time to work on it. Your profile should also be filled out in a consistent style that is fully consistent with the topic of the blog or your brand. Name, username, description, avatar and all publications must comply with the overall aesthetics of the account.
How to attract followers on Instagram
A correctly completed profile is not at all a guarantee of a large number of followers. You can creatively fill the page, publish a lot of useful information every day, but the number of subscribers will not grow at all. Motivation inevitably falls from this, and with it, your Instagram page also falls into oblivion.
This is a common problem faced by most users who decide to do serious account promotion. The initial enthusiasm is replaced by apathy and irritation from the number of likes on similar entries from competitors. All this can be avoided if you know the simple secrets of page promotion.
Personal contacts
It is recommended to start the promotion of the page by attracting subscribers from personal contacts. Don't be afraid. You do not have to call / write to your friends with a request to subscribe to your Instagram. Everything is done using the internal functionality of the social network in just a few clicks.
Once you have created an account, go to the "Settings" menu and then to the "For Subscriptions" section. There you can find the “Contacts” item and individual social networks. When you connect the social network Facebook, VK and others, Instagram reads your contacts. In each of the sections, you only need to check the box “Subscribe to everyone”. These users, in turn, will be notified of this and may follow you back.
The audience of followers in connected social networks plays a key role in the effectiveness of this method of attraction. The more contacts you have there, the more followers you will get from doing these activities.
Other social networks
Instagram account promotion works well in conjunction with pages in other social networks. You can get Instagram followers by placing an active link in your profile descriptions on Facebook, VKontakte, Twitter, etc.
Links are recommended to be added to sections specially designed for this purpose. For example, on Facebook, you can add a link directly to your profile description. To do this, follow these steps:
- Go to the "Information" section;
- Select the item "Basic and contact information";
- Select Instagram from the list of social networks;
- Enter your username (without @).
You can also connect your insta profile to your Facebook business page. In particular, with an app like InstaTab, you can add an extra section to your page with Instagram posts and photos. If you wish, you can connect and an invitation to view your profile.
Hashtags
Modern users find information of interest to them by hashtags. Using them will make it easier to find a profile for your target audience. You can add up to 30 hashtags to one publication, enter both popular and self-created ones.
As ideas, you can use:
- place or event where the photo was taken;
- interests by which the target audience can find you;
- hashtags describing what is shown in the photo;
- popular hashtags of competitors and their followers.
If you use #likeforlike #Followme tags, you can attract followers who also promote their account. But try not to use general hashtags, because you will drown in a sea of other posts and are unlikely to attract due attention with their help.
Many promotion experts assure that there should be no more than 5 hashtags under one post. Opinions differ on this issue, but it is known that beginners can ignore this rule and use the power of hashtags to the fullest.
Make a list of popular keywords in your niche and use this template to save time. Please note that it is better to add tags in large numbers not in the post itself, but in the first comment to it.
Geolocation
Actively use geolocation in your posts. Choose the places that your target audience visits most often and mark their geolocation whenever possible. This will help show your potential followers what you have in common with them. If you are a travel blogger, then when you write about a particular place, be sure to mark its geolocation.
Instagram comments
By posting witty comments under the posts of other profiles, brands and bloggers discover new potential followers. Naturally, the greater the number of readers on the page where the comment is left, the more people will see it and pay attention to the author's profile.
This is a smart user experience tactic that has long been adopted by popular brands and bloggers. In addition, the new Instagram algorithms now show the last two comments directly below the post. It is difficult to come up with an easier way to promote an account than to hype with the help of comments on already promoted pages.
Little trick: the easiest way to get users' attention is to write something that the majority will disagree with and make you argue with.
Comments in social networks, forums and websites
You can promote your Instagram account using comments in any other social networks. Share your opinion with the target audience under the video on YouTube or Twitch, in the comments on the posts on VKontakte, Facebook or in any other place where you think people with similar interests can sit.
Please note that in this case, you must also unobtrusively indicate your nickname or a link to your Instagram profile in the comment. It is advisable to do this not in the form of spam, but as a suggested useful source of information.
Activity chats
Two years ago Instagram changed its ranking system. Now posts in the feed are displayed not in chronological order, but depending on popularity and number of views. Accordingly, the more likes and comments you have, the more chances you have to get into the top of the issue and attract even more attention.
In opposition to such a ranking system, activity chats were invented, which are associations of bloggers for mutual promotion. Participants in such a chat send links to their posts and accounts to set likes and a set of views, and in response they perform similar actions.
As a result, the post rises higher in the news feed and attracts the attention of readers of the accounts of other chat participants.
Activity games
An easy way to gain an audience is activity games. Such gaming content is a clear trend. It includes tests, puzzles, comic predictions, emoji games, like times and much more.
For example, at the peak of popularity, like-times, allowing you to collect a large number of comments. The essence of the activity is that the participant must leave a comment, and then “like” the photo of the previous commentator, and so on ad infinitum.
You can also invent games, make comment-time, offer to solve a puzzle or guess a false fact. Any method that can motivate user activity under your posts is good.
Mailings on base
If you already have a certain customer base, be sure to share links to your Instagram profile with them. You can make a newsletter containing a link to your account via messengers, or send it to corporate and personal mail.
Keep in mind that your task is to attract subscribers, and not just annoy customers, so in addition to the link, the letter should contain something else of interest. For example, a bonus or discount, for a subscription, and so on.
Word of mouth
Ask your friends for recommendations. Make a list of your followers and even the followers of your followers with more than 1000 followers and ask them to recommend you.
You can also search for pages with an audience on related topics (direct competitors are best avoided) and ask to do the same. For example, if you are photographing children's parties, then you may be recommended by a children's toy store.
Of course, this is all based on peer-to-peer advertising, and you'll need to do the same for the page that referred you. Be extremely careful with what you post on your profile so as not to scare off subscribers with an abundance of advertising.
Speaking at events
Speaking at specialized events is an important part of building a personal brand. Find events where you could be a speaker on an interesting topic and propose your candidacy. Also, do not ignore invitations to meetups and parties dedicated to your activities.
Video materials from various events, conferences, etc. also receive high virality. Your readers will be interested to look at the life of the company through the eyes of an employee, or get insider information about how the proposed product is made.
Instagram Paid Ads
The Instagram algorithm loves advertisers. Ordering ads using the built-in functionality is an easy way to get the desired audience coverage. With the help of targeted advertising, you can quickly gain subscribers and promote your posts within the social network, because who else but Instagram developers know how to bring a post to the front rows.
Advertising with bloggers
Another popular way of promotion is ordering advertising from bloggers. Sometimes it brings even greater results than intrusive official advertising.
Now blogs can be found advertising both little-known personalities and projects, and well-known successful brands. This is explained by the fact that native advertising passes internal anti-spam filtering better and inspires more trust. True, enlisting the support of a person who is trusted by a huge audience is expensive. It will be rational only if the blogger's audience fully fits the portrait of your potential subscriber. You can find and verify an influencer using trendHERO.
Promotion tools
Instagram promotion is a difficult routine job. If you want to get 10 thousand subscribers, but do not want to overwork and sit online for days on end, then it is recommended to use services for automated promotion.
Instaplus service is one of the best of its kind. Using it opens up access to additional functionality for promotion and provides a lot of advantages:
- work with the audience of potential subscribers 24/7;
- automatic likes to attract the attention of users;
- mass following by specified parameters;
- automatic unsubscribe;
- the ability to promote several accounts at once;
- work, taking into account the Instagram algorithm and all its limits;
- detailed profile development statistics;
- intelligent simulation of live communication with users;
- saving time and effort.
If promoting an Instagram account seems complicated and tedious to you, entrust it to Instaplus and get the desired result in a short time and with minimal time costs.
Read also: How to find out who unsubscribed on Instagram
Mass following and mass liking
The easiest way to get followers on Instagram for free is to be active on the pages of potential followers. Subscribe to their accounts, comment and like posts. The Instaplus service will also help to automate these actions and not waste time on a routine.
Remember that any of your actions will be reflected in the event log, and if the user finds your page interesting, he will definitely subscribe in response and like several posts he likes.
In this matter, it is very important to choose the right audience of users with whom you will work. You can use lists of followers of competitors or select users using a filter.
Create WOW content
Come up with something for your account, something that users would then like to share with their readers. For example, you can add a wish card or a small present to each order. If you are a blogger, come up with interesting and fresh topics or games to increase the engagement of your audience.
Read also: how to get followers on Instagram?
Post beautiful photos
High-quality photos are one of the main components of popularity on Instagram, because this is the first thing a reader sees when they go to your profile. When placing a publication, photographs should be given special attention. The picture should be bright and make your post stand out from others.
You need to get people interested so that they click on the picture and read what you have to say to them.
More photos of people
Instagram is a social place and users really want to follow individuals and their lives. So it's important that your page is personalized and really shows what your blog, brand or company is all about.
In addition, according to statistics, photos with faces get 38% more likes.
Write texts
Colorful photographs alone are no longer enough. Increasingly, users come to Instagram not only to look at the lives of others, but also to read useful information.
You can add 2200 characters to the description for each photo. Use them to connect with your readers and spread useful information for them. Remember that they will only see the first 2 lines in the feed, so pay special attention to them, make a “catchy” title that reflects the topic of the post. If there are not enough character limits, then break the post into a series of mini-articles. This is better than adding 3-4 comments at the bottom with a continuation.
Ask questions
Ask your readers questions to increase audience engagement. Post questions and encourage answers in the comments. Be interested in the opinion of your readers, find out what they like and so on. This will bring not only comments, but also improve communication with the audience. The data obtained can also be used in the development of a content plan.
Use Stories
It is recommended to post at least 1-2 posts per day in Stories. As practice shows, the publication of several dozen stories per day contributes to the rapid promotion of the account. Users see stories immediately after entering the application. They are great for posting content that isn't appropriate for the main profile information. Most importantly, do not forget to put geolocation and hashtags so that new subscribers can find you.
Go live
You can also go live in the app and this is a great opportunity to win over users during direct contact, which always has more than "produced" content.
Like and comment subscribers
Communicate with your audience and stir up their interest in your account. Like their posts, comment on photos. In addition to the location of the account owner, this will also bring attention from his readers.
Reply to comments
Keep the conversation alive on your page. Always respond to comments, establish a dialogue with users under your posts. This will increase the ranking of the post and help increase audience engagement and subscriber loyalty. Everyone is pleased when they are answered and paid attention.
Be yourself
Don't forget that your page should reflect you, your company or brand. Do not try to completely fit the ideal template. Natural live photos and communication brings you closer to the audience. This is how people feel that you are just like them.
Follow the content plan
It is important to keep a clear rhythm and plan for publications. For example, you publish:
- two colorful posts;
- two useful posts;
- two posts about your brand;
- one promotional post.
Thus, you achieve the perfect balance between interesting and promotional posts in your account. Your ads will not be annoying, but at the same time, you will be able to catch users in the mood to buy and try what you offer them.
A little more personal
Even if you're developing a company or brand page, add personal information to it. Show life "behind the scenes" and those who are behind everything. Such live publications always look more organic, collect more likes and views.
Polls, polls, stickers
Engage your audience. Conduct polls and polls, ask users to share their opinion and answer a question. This will affect not only the activity statistics, but will also help win over the followers.
Use calls to action
Use calls to action actively. At first glance, this may seem like an obsessive solicitation for “likes”, but in practice it significantly increases the engagement of the audience. Simple captions like “Like it” or “Share your story” are unobtrusive and effective.
Follow your competitors' active followers
Use your competitors' pages for promotion. Track the most active users among their subscribers and establish contact with them. This is not a completely “white hat” method of attracting subscribers, but what can you do if a competitor’s active subscribers are the target audience you need.
SFS
If you've managed to get your first 1000 Instagram followers, you can start doing SFS. You can ask your followers to share information about you and promise to post content from several participants in return, adding #sfs to such entries.
In the same way, you can motivate your subscribers to put mutual likes or write comments.
Marathons and flash mobs
Try to take part in all kinds of marathons and flash mobs. Such online events allow you to express yourself. In addition, bots and advertising pages do not participate in them. Flash mob participants are usually open to communication people with whom it is easy to establish contact. This will also allow you to gain live subscribers who are happy to share their emotions and opinions in comments and posts.
Contests and Giveaways
Encourage users to subscribe to your channel or be active in contests. For example, at the end of the week/month, a random follower who likes this post will receive a prize in the form of a free copy of your product, free PR, or other goodies.
Giveaway - in fact, exactly the same contests, only they are held through the promoted pages of bloggers. You pay money for the opportunity to organize such a contest and also sponsor the prize, and in return you get the attention of the audience of the opinion leader, blogger, and so on.
Give gifts to big bloggers
You can promote your brand and product by giving gifts to famous media personalities. Ideally, if they also thank and brag about the products they received as a gift, do not forget to provide a link to your Instagram profile.
Post User Generated Content
Everyone loves attention, so be sure to post user generated content. You can get it by organizing a creative contest among your subscribers or from reviews. For example, if you are a children's toy store, you can hold a competition for the best drawing, like and comment on the photos sent. If a satisfied buyer wrote to you, you can also screenshot and post a record.
Discounts and special offers
Be sure to hold promotions for your subscribers, because nothing encourages activity like money motivation. For example, you can offer a small first order discount to new readers. And also be sure to let your visitors know that following Instagram will help you always stay up to date with great offers.
Create a blog on the site
Instagram is quite limited in the ability to share information and search for what you need. A blog on the site will help to recruit subscribers “from outside”. In it you can post articles about your life or hobbies, about what you are an expert in or what fascinates you. People who come to your blog from a search will subscribe to your Instagram profile so as not to lose you and follow you as an interesting person.
Analyze your competitors
Monitor your competitors regularly. The information you receive will help you track down your greatest strengths and play to them. You can also find leads from your competitors and track how they manage to attract a large number of audiences.
Analyze statistics
Be sure to use statistics in your work.
