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How to have a shop button on instagram


How to Set Up an Instagram Shop

Instagram Tips & Resources

By Jillian Warren

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Updated on June 13, 2022

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5 minute read

Instagram Shop is a major e-commerce tool. We're breaking down how to set up your own & drive sales 💸

Published January 25, 2021

With Instagram Shop, brands can curate a list of shoppable products that are directly accessible through their Instagram profile.

This makes it easier to sell on the app, and be discovered by potential customers too.

Ready to set up an Instagram Shop and start driving sales? Here’s everything you need to know.

What Is Instagram Shop?

Instagram Shop offers a way for businesses to showcase their product catalog and reach new customers on Instagram.

Brands can curate a list of shoppable products that are directly accessible through the “View Shop” button on their Instagram profile page.

But that’s not all. Brands with Instagram Shop can also be featured on the Instagram Shop tab — a shopping destination accessible from Instagram’s main navigation menu.

Instagram Shop is a streamlined way for users to discover shoppable products on Instagram, with the option to search by categories, see "Editors' Picks," and more.

By clicking on a suggested product, users can see more images that feature the product, pricing information, other products from the same retailer, and how to purchase.

Plus, for US-based brands with access to Instagram Checkout, shoppers can tap “Buy on Instagram” to purchase without even leaving Instagram.

TIP: Capitalize on your opportunities to drive sales by making the link in your Instagram bio shoppable too.

With Later's link in bio tool, Linkin.bio, you can create a clickable version of your Instagram feed and add it to the link in your bio.

And if you’re on a Later Growth or Advanced plan, you can connect your Shopify account to Linkin. bio and tag products directly on your page.

Ready to turn followers into customers with a shoppable Instagram feed? Start using Linkin.bio today!

How to Set Up an Instagram Shop

Setting up an Instagram Shop is easier than you might think. Here’s a step-by-step guide to help you get started.

Step #1: Check Your Eligibility

To get set up with Instagram Shop, your business needs to meet the following eligibility requirements:

  1. Your business is located in a supported market

  2. Your business has an eligible product

  3. Your business complies with Instagram’s merchant agreement and commerce policies

  4. Your business owns a website domain in which you intend to sell from

Step #2: Convert to a Business or Creator Account

Before you can set up an Instagram Shop, you’ll need to switch to a Business account. Follow these steps to convert your account.

Once you have a Business account, you can add in relevant business information, such as opening hours, business address, phone number and a link to your website.

Step #3: Connect to a Facebook Page

Next up, follow these steps to link your Instagram business account to a Facebook Page:

  1. Go to your business’s Instagram profile

  2. Select “Edit profile”.

  3. Under the “Public business information” section, select “Page”

  4. Choose a Facebook Page from your Pages that you’d like to connect.

  5. If you don’t have a Facebook Page, select “Create a new Facebook Page”.

NOTE: Facebook Page Shop is not required, only a Facebook Page.

Step #4: Upload Your Product Catalog

Instagram Shop requires you to have a product catalog, which is a list of all your products, inventory, and descriptions.

There are two ways to connect a product catalog to your Instagram business account:

  1. Catalogue Manager (The “do it yourself” method found within Facebook Business Manager)

  2. E-commerce Platform Partner (An integration through one of our certified e-commerce platform partners, such as Shopify or BigCommerce)

Step #5: Account Review

Once you’ve connected a product catalog to your Instagram, you will need to submit your account for review by following these steps:

  1. Go to your business’s Instagram profile and tap the menu icon

  2. Select “Settings”.

  3. Sign up for shopping

  4. Follow the steps to submit your account for review.

  5. Visit “Shopping” in your “Settings” at any time to check your status.

NOTE: Account reviews typically take a few days but sometimes can take longer.

Some businesses may be notified that additional information is necessary to prove ownership of your website domain. If you receive this notification, follow these steps to complete a domain verification process to submit your account for review.

Step #6: Turn On Shopping

Once your account is approved, you can turn on shopping features.

  1. Go to your business’s Instagram profile and tap the menu icon.

  2. Select “Settings”.

  3. Tap “Business” and then tap “Shopping”.

  4. Select the “product catalogue” that you want to connect to your account.

  5. Select “Done”.

NOTE: If you don’t see Shopping in your settings, your account is probably still under review or hasn’t been approved for Instagram Shopping.

Your Instagram Shop will automatically appear on your Instagram profile page.

PSA: You can add product tags when you schedule your posts in advance with Later! Join 4M+ marketers and sign up for a Later account today.

How to Sell on Instagram Shop

Once you’re set up Instagram Shop, a new “View Shop” button will appear on your business’s Instagram profile page.

From here, visitors will be able to browse your products, tap to find out more, and shop:

You will also be able to start tagging products in your feed posts, Instagram Stories, Reels, Guides, and Live broadcasts — opening up a ton of new e-commerce opportunities!

Setting up an Instagram Shop is a good first step when it comes to making sales for your business on Instagram.

However, setting up an Instagram Shop isn’t a guaranteed ticket to success — you also need to consider your content strategy.

Using a social media management tool for Instagram is one of the best ways to get ahead of your strategy, identify opportunities to make sales, and analyze your performance — all from one easy to use dashboard!

Ready to kickstart your Instagram strategy? Sign up to Later and start planning your content strategy in advance! Plus, you can now tag products from your Instagram Shop directly in Later.

About the Author

Jillian Warren

Jillian is Later's Editor. A go-to expert in social media strategy and content marketing, she has worked in both London and New York. Next up? Lisbon and Paris! You can reach out to her on Instagram here: @jillwrren.

Plan, schedule, and automatically publish your social media posts with Later.

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Nearly half of people say they use Instagram to shop, weekly.1

So, what is Instagram Shopping?

Instagram Shopping is a set of features that allow people to easily shop your brand’s photos and videos all across Instagram.

It all starts with your shop, your storefront on Instagram.

People can shop your products throughout Instagram.

How to set up Instagram Shopping:

Open your shop by completing the set-up process below in Commerce Manager.

1. Make sure selling on Instagram is right for your business.

  • Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines and more.
  • Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
  • Check to see if you are in a supported market.
  • Confirm that your Instagram profile is a business or creator account. You will need to connect it to a Facebook Page if you plan to sell on both Instagram and Facebook.
  • If you don’t have one already, set up a Business Manager account. You'll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages and the people who might be working on them.

  • Review our Commerce Eligibility Requirements to ensure you sell eligible products and comply with our policies, like our commerce policies, terms of use, community guidelines and more.
  • Make sure your business has its own website domain. Your shop must contain product listings that are available for direct purchase from your business’s website, and you must represent the store or website associated with the domain provided.
  • Check to see if you are in a supported market.
  • Confirm that your Instagram profile is a business or creator account. You will need to connect it to a Facebook Page if you plan to sell on both Instagram and Facebook.
  • If you don’t have one already, set up a Business Manager account. You'll need a Business Manager account to set up your shop in Commerce Manager. Business Manager lets you manage your ad accounts, your pages and the people who might be working on them.

2. Pick a tool to start the onboarding process.

You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or a supported platform. Or, you can get started directly within the Instagram app.

You can choose to onboard onto Instagram Shopping by setting up your shop in Commerce Manager or a supported platform. Or, you can get started directly within the Instagram app.

3. Fill out your shop details in Commerce Manager.

  • First, choose how you want your customers to complete their purchase by selecting a checkout method.
  • Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
  • Add products to your shop by connecting your existing product catalog or by creating a new one.
  • Finally, review your shop, then submit it to Instagram for review!

  • First, choose how you want your customers to complete their purchase by selecting a checkout method.
  • Next, choose your sales channels by selecting whether to have your shop on Instagram, Facebook, or both.
  • Add products to your shop by connecting your existing product catalog or by creating a new one.
  • Finally, review your shop, then submit it to Instagram for review!

GET STARTED IN COMMERCE MANAGER

Get the most out of shopping on Instagram.

@instagramforbusiness

How to add a product catalog to Instagram, how to tag products

Elena
Sergeeva Targeted advertising specialist

According to Facebook Ads, 70% of users learn about new products from Instagram. To help sellers promote them, Instagram created the Instagram Shopping tool, which became available in Russia in March 2021. We will tell you why to connect this tool and how to set it up.

What is Instagram Shopping

Instagram Shopping is a tool that allows you to tag products in your posts and Stories. Instagram takes information about products from the catalog that the seller uploads.

The profile with the option enabled looks like this:

There is a bag icon on the photo, which means that if you open a post, goods will be marked in it. Source: COS

Several items can be noted in the photo. When clicking on shopping tags, users will see the price and description of the product, and will also be able to follow the link and place an order on the site. nine0007

In addition to prices and the products themselves, the user also sees additional information about them: in the description, you can specify the composition of the fabric, size, available colors, etc. The user can also view the item from different angles in the gallery or learn about other products of the online store All this without leaving Instagram.

To get to the catalog with goods, you need to click on the "View store" button. Inside the store, products can be grouped into thematic collections, such as new arrivals or gifts. nine0007

US residents can pay for items within the app using Facebook Pay. In other countries, including Russia, this option is not yet available: users follow the link on the product to an external site and pay for the order there.

Why include Instagram Shopping

  • The selling element is integrated into the content, which is convenient for both the buyer and the seller. The buyer does not need to switch between applications and communicate with the seller to select a product and find out its characteristics. And the seller can do without the same type of posts in the “follow the link in the description” format. nine0031
  • Sellers don't have to create multiple posts for different products: they can be placed on one photo. Adding products does not take much time, and you can mark them not only in posts, but also in Stories.
  • Also can be found in automatic recommendations in the "Shop" tab, which appeared for some users. You can keep up to date with the latest from your favorite brands.

Setting up Instagram Shopping: Getting Started

  1. Read the Facebook Ads Trade Agreement : it describes the requirements for goods, the responsibility of the parties, etc. For example, Facebook prohibits the sale of brand replicas and any products with copyright infringement, and in order for the system algorithms to work correctly, the advertiser must consent to the transfer of data from his site. Violation of the trading agreement can result in account suspension.
  2. Create an Instagram account - for business or for the author. You can't post items on your personal profile. How to set up a business account on Instagram, we tell in the instructions. nine0031
  3. Link your Instagram account to your Facebook business page . For more information on how to do this, we have described in the article. If you don't already have a business page, create a Facebook Business Manager account first, you'll need it to set up your store in Commerce Manager. With Business Manager, you can manage your Facebook and Instagram accounts and pages, and assign people who can work with them.
  4. Download product catalog . The new catalog is created in Facebook's Commerce Manager, a section within the social network where you can manage your inventory and sales. If you already have a catalog, you can add it using one of the partner platforms: OpenCart, WooCommerce, Shopify, etc. We will talk about this when we go through the setup. nine0031
In the catalog you can
  • Manage products: create them, edit the image, description, price and other important characteristics.
  • Combine products into collections to show customers exactly what they are interested in.
  • Give access to product management to other people or partner companies.
  • Set the country and language so that buyers see the correct information and the correct prices.

How to add products to Instagram through Commerce Manager

Log in to Commerce Manager, also found in your ad account.

The system prompts you to create a shop or catalog. The store is a single storefront for Instagram and Facebook, which is available to companies with physical goods. To promote products on Instagram, click Add Catalog. Choose the type of catalog depending on the subject of your business, e-commerce is suitable for online stores.

In the next step, you need to configure the parameters and method for loading products. From the drop-down list, select the advertising account to which the catalog will be linked. nine0007

You can create a catalog yourself - by uploading a spreadsheet or by connecting a pixel - or through integration with one of the partner platforms. In the second case, the goods will be loaded from an existing online store.

Click the "Create" button - the catalog is ready.

Important : the catalog must contain exact prices and information about the availability of each item. In addition, the rules for returning goods must also be indicated - on the store's website or in the Instagram account.

To proceed with product creation, select the desired catalog in Commerce Manager and then click Add Products.

Add products using one of the following methods:

  • Manually - this method involves filling out a form for each product and is suitable for companies with a small assortment.
  • Via a data feed (spreadsheet). You can download many products at once and set up regular updates. Files in CSV, TSV and XML (RSS/ATOM) formats are supported, as well as Google Sheets. nine0031
  • Automatically - through integration with one of the partner platforms. In this case, the goods will be loaded from the existing store.
  • Using the Facebook pixel. If you haven't installed the pixel yet, we recommend contacting the webmaster.

If you choose to download manually, a form will open. In it you need to add the name of the product, its description, images, link to the site and price. The system will tell you which data is not required.

After completing the form and uploading, the products will appear in your catalog. nine0007

How to create a collection with products

Inside the catalog, products can be grouped into collections: for example, by subject, season, upcoming holidays, etc. Collections help sellers to get to the user's interests more accurately, and users to quickly select goods.

You can create not only the standard collections, but also those that will attract more attention, such as "Top 10 coats" or "Gifts for best friends".

You can combine products into groups manually or using filters, for example, if there are a lot of products. nine0007

At the final stage, specify the name of the collection and click the "Create" button.

After creating a product catalog, you need to send an account for verification. The verification may take several days.

How to add products to Instagram

To add a catalog to Instagram, go to the "Settings" section in the application and select the "Company" tab.

Then click "Set up Instagram Shopping" and follow the prompts.

If the catalog passes the check, a "Purchases" section will appear in your Instagram account. Once your account is approved, turn on Instagram Shopping. To do this, in the "Purchases" section, select the product catalog that you want to connect, and click "Finish". nine0007

How to tag an item

To tag an item in a post, start posting as usual - add a photo and post text, and then follow these steps:

  1. Click Mark Items.
  2. Find the product you need and select it from the catalog.
  3. Click "Done" and share the post with your followers.

You can also mark the product in Stories. To do this:

  1. Select an image to publish and click on the sticker icon in the upper right corner of the screen. nine0031
  2. Select the product sticker and the desired product in the catalog.
  3. Tag a product with a sticker and share your story with your followers.

Up to 5 products can be tagged in one photo, up to 20 in total in the gallery. In Stories, a sticker is added to only one product, but you can change its color and text.

In conclusion

Instagram Shopping will increase sales and user engagement in your account. The product catalog can be used not only to familiarize subscribers with the assortment, but also to set up targeted advertising on Facebook and Instagram. nine0007

We especially recommend this tool for e-commerce: the user immediately sees the price and all information about the product. True, if a product or service involves preliminary communication with the client and a long transaction cycle, then the published price may scare the user away. Therefore, before using Instagram Shopping, consider whether the tool suits your product and the behavior of your target audience.

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How to add action buttons to Instagram

Instagram has long grown from a concise communication tool into a full-fledged tool for promoting goods and services. It is overflowing with the target audience of large, small and medium businesses, grateful readers, responsive sponsors and just good people who literally rush to your page to buy, order and share with friends.

Content:

  • Instagram action buttons
  • How to make a Contact button on Instagram
  • How to add a WhatsApp button on Instagram

Only they can't find you. And this means that the key factor in successful promotion through Instagram is the speed and availability of information transfer. In other words, let users easily and quickly find what you offer, and they will willingly become your customers.

It's easy, you just need to bring all the actions in one click. This is what we will tell you about: how to add action buttons to Instagram and make communication as comfortable and efficient as possible. nine0007

Read also:

  • How to get likes on Instagram
  • How to get followers on Instagram

Action buttons on Instagram

the world.

Are you in business? Subscribe to the Telegram channel of the founder of FireSEO, an entrepreneur with 10+ years of experience, Roman Dzhunusov. The channel contains only personal experience about business, management and self-development. nine0007

By placing links to third-party resources or redirecting to popular messengers in the same way, we give people a real opportunity to click on this link.

Very banal and simple, isn't it? The problem is that, despite all the logic and simplicity, people will not do this. Your links will be followed by loyal friends, ardent fans, a couple of living wanderers from boredom and a dozen dead souls with blank pages. And that's all. Because people are too lazy to click copy and paste, and even the simplest “links in the profile header” prefer not to go. A literal link, among other things, causes distrust: you are definitely sending to a good place, but what if? nine0007

The picture changes if a person instead of a link or other coordinates is offered a modest "Contact" with the ability to click on the button. He will not even specify where you are sending him for an ambulance, the main thing is that there is a button. Part of your audience will click, even if communication with you was not originally planned.

This is a conditioned reflex. It’s good if at the end of this shortest path the user will be waiting for a messenger with a familiar interface or some other understandable interiors with a clear window in which you can write. If this is the way, even those who did not want to click will write to you. And those who came to sell will buy. nine0007

That's what we're going to learn now, how to make a contact button on Instagram and other useful action buttons.

We also recommend reading the article: 10 important tips for website usability.

How to make a contact button on Instagram

So, how do we set up magic instant buttons? To do this, we only need a business account on Instagram and a few minutes to set everything up.

If you have a regular account, you will need to change it to a company profile, as there is no option to add buttons in a regular profile. This is done in a couple of minutes absolutely free, but you will need a Facebook page. nine0007

Switch to a business account:

  1. go to your personal page and open Settings.
  2. in the settings, select the line "Switch to the company profile", we will open the Facebook authorization window.
  3. log in to Facebook. If you don't have a Facebook page, you can register right there.
  4. the site offers us pages from which a business account on Instagram will be maintained. Select a page and click Next.
  5. Now you need to fill in a brief information about yourself and the business that will be presented on your page. We press "Next". nine0031
  6. in a new window fill in contact information for feedback.
  7. everything is ready! We refresh the page and get into our updated business profile.

The Contact button and the Call button on Instagram for a business account are added automatically. It remains only to enter the necessary contacts, and we have reached the goal.

Creating call buttons for apps

Instagram works with integrated apps. These are various sales and services services through which you can place an order, buy tickets, book a hotel room, and so on. Let's take it in order. nine0007

How to set up an Instagram button for an integrated app? You don’t need to integrate anything on your own, everything is already ready, all that remains is to configure it.

To do this, go to your profile and click on "Edit profile". Further according to the scheme:

  1. In the menu that opens, select the option "Methods of communication".
  2. In the newly opened window, find the line "Add an action button" and add it.
  3. We will see a complete list of integrated applications to which we can connect our action button, select the one you need. nine0031
  4. Now all that's left is to enter the exact address of the page in the app that you want to direct your visitors to. Enter the address, click OK.

Everything! You have a beautiful and convenient transition to the page of the desired application.

How to add a WhatsApp button to Instagram

It is much easier for many to contact by short messages through a phone application than to write to a site or call. Unfortunately, the popular messenger is not in the list of integrated applications and is not in the settings for communication methods, so here we will go the other way:

  1. Open the profile again, click "Edit Profile".
  2. In the window that opens, select the “website” column and enter the link https://api.whatsapp.com/send?phone=*** into the empty line, where the asterisks are the phone number that you specified when registering in the messenger . The number should be entered in the form 7ХХХХХХХХХ, 11 digits in total.
  3. Save changes. Ready!

Now any user who visits your page can easily contact you via short messages. This means that your business will always be in touch on Instagram, quickly responding to customer requests, informing them in real time about all the news and changes.

Learn more