How to make a video for an Instagram ad in SUPA video maker

It's hard to imagine that Instagram once existed without video, and the ability to publish videos appeared on the social network only three years after its creation - in 2013. Today, video content is wildly popular in all social networks. In addition, marketers and brands have clearly “switched” to the use of video advertising. And all because every day more than 200 million social network users view at least one business/brand profile. According to statistics from emarketer.com, 11% of followers buy products through Instagram. nine0005

SUPA Video Maker is a versatile tool for promoting your business. Creating video ads for Instagram or video stories in SUPA is easy, fast and fun.

To do this, you need to follow a simple algorithm: register in the video maker, choose a video template from our huge collection and modify the template according to your tastes and needs. In SUPA we have provided for all your requests and wishes. In order for your ads to be effective and attract the attention of subscribers, the capabilities of the video maker include the creation of animated video and text. In SUPA, you can adjust the timing of the text to appear or the speed of the new visuals. nine0005

To increase brand awareness, you can add and use your brand fonts, colors. SUPA makes it easy to customize your ads and make them eye-catching. Our video maker has thousands of pictures, visual effects, emoticons, emojis and custom elements.

SUPA is the ideal solution for creating engaging yet budget friendly advertising. Sell ​​directly through video or create interesting story-driven commercials. Creating a video mockup for an Instagram ad has never been easier. nine0005

Video advertising allows you to show a product or service, talk about your brand features, your values ​​or discounts.

Why Instagram video is a must use for your advertising campaign?

Instagram offers several different types of advertising: promotional photos, carousels, ads in videos, ads in stories. Video advertising has a great potential: according to statistics, the potential advertising reach of Instagram is almost 850 million users. Agree, there is room for your creativity to unfold. nine0005

American marketers note that almost 70% of influencer advertising budgets are spent on Instagram. The statistics clearly indicate the trend of ever-increasing popularity and effectiveness of Instagram ads.

Video advertising is always an opportunity to show more, show creativity or tell a full story. Storytelling sells the most successfully. The main details of the application algorithm can be found here.

Another option for video ads is IGTV. You can also advertise your product or service there. Read about the new tools of this part of the application here. nine0005

81% of users search for product information on Instagram. Approximately 130 million followers click on product posts every month

Source: eMarketer

Instagram video highlights

Instagram followers tend to scroll through the feed rather quickly and lose interest in content just as quickly. Your subscriber in the first three seconds should understand that in front of him is not just a picture, but a video. These first seconds are critical in order to interest the subscriber, catch his attention and involve him in watching the entire video. And, perhaps, even encourage you to watch the video with the sound turned on. But you should be aware that your video should be understandable without sound. To do this, use interactive elements, emoji or animations, visual transitions, frames offered by SUPA. nine0005

In the first 10 seconds of the video clip, the main idea of ​​the video must be clear to the user, otherwise he will lose interest. The quickest way to attract a person's attention is movement, flashes of light, or changes in contrasts. Then the viewer has a clear understanding that before his eyes - video advertising. Your video should be bright and dynamic. Try to create it in such a way that it differs from the usual advertising that the user is already used to.

Video ads in the feed are a very organic way to advertise your business/brand. Ads fit naturally into the content and user-consumed information. It seems to fit into his usual routine of scrolling through the Instagram feed. nine0005

Add links to your site or product right into your video. Do not bother the user by going to the profile header and searching for the product he needs. The process of interacting with your ad should be simple, engaging, and customer-focused. Don't forget to optimize for mobile devices your landing/website to which you lead the viewer.

Feel free to experiment, for example, try running some kind of challenge in your video. They go great with the audience and show crazy engagement. Read more about how to run a successful challenge here. nine0005

Instagram ads should not be text-heavy. Try to keep the text on the video no more than 20%.

Video ads will become more interesting if they are animated using SUPA templates and tools.

How to make video ads on Instagram effective: 11 life hacks

Instagram has one of the highest engagement rates: properly crafted ads on this network will give you brand awareness and guaranteed sales. Therefore, use at least a couple of our life hacks that will tell you how to make advertising on Instagram interesting and effective:

1. Using the SUPA video maker is a sure way to create creative, engaging videos. In our editor you can personalize the video for all your needs.
2. Offer your followers a solution to their problem by showing how your product can improve their lives or display a particular style.
3. Create a video that would evoke emotion in the viewer. Read all about the latest video marketing trends here.
4. Select one target for your video. No need to try to fit all your tasks into one video. Make one video for brand awareness, another for discounts, and a third for company values. With the SUPA Video Constructor, this will not be difficult. nine0052
5. Study your target audience. If necessary, conduct surveys, collect feedback and, based on them, create videos for the preferences of your target audience.
6. Video should fit organically into the feed - do not try to make your video too obvious and intrusive advertising. Tell not just about the product, but about the benefits that it will bring to a potential client.
7. Follow the video ad size and length requirements (more on that below).
nine0051 Consider previewing before making a video. After all, you will have to choose it from your video, you cannot upload it separately to Instagram. The preview is that “first impression that cannot be made twice”.
8. Create several different commercials and do A/B testing. This way you can direct your advertising budget towards a more effective video.
9. Create short videos. They are more popular than long ones.
10. "Sharpen" and initially create your promotional video for viewing from a mobile phone. The rules for making promo videos or regular non-Instagram videos are quite different. nine0052

Find out more about the latest Instagram updates here.

Instagram video ad requirements

Instagram allows you to add MP4 and MOV videos. There are also a number of resolution and duration requirements.

Vertical video

Resolution: 600 x 750.

Aspect ratio: 4:5.

Maximum size and length: 4 GB / 120 seconds.

Landscape video

Resolution: 600 x 315.

Aspect ratio: 1:91:1.

Maximum size and length: 4 GB / 120 seconds.

Square video

Resolution: 600 x 600.

Aspect ratio: 1:1.

Maximum size and length: 4 GB / 120 seconds.

The most optimal for video advertising in this social network is still a square video. Vertical can unprofitably "shift" comments and likes. As for the duration of 120 seconds, please note that in order for the user to see the entire video, he must select the “continue watching video” option. nine0005

Read more about Instagram video formats here. If, in addition to video ads, you also want to create videos for stories, then here is a cheat sheet with the requirements for them.

Instructions for setting up ads on Instagram

Creating a video that meets all the requirements of Instagram is an important task. But it is equally important to properly set up an advertising account so that advertising brings customers and sales.

Initially, all promotion on the Instagram network was tied to the Facebook Ads Manager advertising account. Now the social network has decided to allow creating ads on Instagram even without an FB account. This option will become available soon to business accounts, however, it will only be available to those who have not previously promoted their posts on Instagram. nine0005

For those companies that have been using the advertising opportunities of one of the most popular sites for a long time, the algorithm for setting up Instagram ads remains the same:

• Log in to your Facebook Ads Manager and click the "Create" button.
• Select the purpose of your ad (Awareness, Consideration or Conversion).
• Select the target audience by age, geographic location, gender, age, interests, behavior, occupation, or applications they use. nine0052
• Select the ad format that suits you (in this case, video).
• Upload the highest resolution video created in SUPA without black bars on the sides, or select a promotional post that you previously shared on Instagram.
• Optionally add a short description below the video (the first two lines will be displayed).
• Set the budget and duration of the advertising campaign.
• Post an ad and wait for your ad campaign to be approved (this may take a few hours or a whole day). nine0052

Frequently Asked Questions

• Is creating an Instagram promotional video different from creating a regular Instagram video?

  Yes, there are some peculiarities when creating a regular, non-advertising video - read more here.

• What is the maximum length of an Instagram promotional video?

  Maximum size and length: 4 GB / 120 seconds.

• Is it possible to add vector objects to SUPA?

  Yes, SUPA has extensive options for customizing video templates. Detailed instructions here. nine0005

• Is it possible to create a video instruction in the video constructor?

  Of course, see the algorithm for its creation here.

• How do I select the transition effect between video slides?

  How to do this, see our step-by-step instructions.

• What resolution should a square video have for the Instagram feed?

  Optimal resolution: 600 x 600.

• How to create engaging Stories for Instagram?

  Here we have analyzed their creation in detail. nine0005

Blog content about

what it is, how to create and what to shoot

In 2020, Instagram announced a new feature - Reels. It works in countries where Instagram music is available. With the help of Reels create short creative videos. This is an analogue of TikTok, where it is also possible to add music from a large database, apply effects and mount everything right in the application.

Where to find Reels

Click on the Play button, which is located in the center of the bottom menu. You will see the Reels feed, which contains videos of other users. nine0005

When you post your first video, a separate tab will appear. As long as the blogger does not have Reels in their account, this tab will not exist either.

What you need to know about Reels

When TikTok gained popularity, everyone wrote about how easy it is to get followers on this platform. At the same time, Instagram complained that it was necessary to pay the site for displaying posts even among subscribers. Now Reels is the TikTok of the past couple of years. It's less likely to wake up popular the day after a viral video is posted, but right now it's a good channel to get free followers and account attention. nine0005

Here's what it says about Reels' display in the official Instagram summary:

Some more important facts:

• Users can shoot or upload videos up to 60 seconds long.
• The Reels feed algorithm doesn't rely solely on your Instagram following. It takes into account your interest in specific topics.
• The entire database of effects, presets and masks is available in Reels, just like in stories.
• Popular Reels videos also show up on the Explore page. nine0052
• Reels has a large database of audio tracks, it is possible to upload your own tracks and sounds.
• Every user with an open account can share their Reels with other Instagram users. If you post a video to the feed, subscribers will see it.
• Reels videos are divided into tags: hashtags, music, effects. When you click , you can see all videos with this tag. For example, if you click on an audio track, you'll see all the videos that use it. nine0052
• If the profile is private, the platform will take into account the privacy settings - only your subscribers will see the video. No one will be able to use your video and audio.

More details can be found in the SMM courses.

How to create Reels on Instagram

There are 4 ways to open the Reels editor:

• From the Instagram home screen.
• On the profile page.
• In the Reels tab.
• In camera for Stories. nine0052

Let's go from the profile page. To do this, click the "+" in the upper right corner and select "Video Reels". The video editor will open.

When creating Reels, you can choose between shooting a new video clip (Play icon in the center) or loading a pre-made file from the camera album (a square with a plus in the corner): in one frame. You can also mix recorded and downloaded clips. In total, the duration of all parts cannot exceed 60 seconds. If you upload a longer video, it will automatically be cut off. nine0005

There are eight basic functions on the main screen. Of these, 6 on the side menu:

• audio;
• duration;
• speed;
• effects;
• retouching;
• timer.

And two on top:

• flash;
• night mode.

First things first.

• Audio. Here you can add music for Reels. When clicked, the music library will open. Here you can find audio tracks: trending, recommended and categories. Some songs may not be available for business profiles. nine0052

You can also use audio tracks from other users' Reels. Click on the line with music, and then "Use audio track."

Instead of music, you can also use your own sound recording.

• Duration. Videos can be limited to 15, 30, or 60 seconds. Instagram won't force you to shoot videos to the exact second - it's just a handy feature to help you figure out the length of the video. nine0052
• Speed. The function allows you to speed up and slow down the video, helps you get into the rhythm of a song or record a slow motion video. You cannot change the speed of the added video, the function is only for videos that are shot in the application.
• Effects. Here you can add all filters, masks, 3D objects and interactive AR content from the same library as you have in Stories, trending, to change the appearance, etc.

• Retouch. Smoothes the skin. To change the intensity, drag the slider up/down. nine0052
• Timer. Helps when there is no way to hold down the button to record. You can set the countdown to 3 or 10 seconds. You can also limit the shooting time using this function. The countdown comes with sound - convenient.

• Flash. When pressed, the flashlight will turn on. If you are shooting in selfie mode, the screen will increase the brightness to the maximum and illuminate the face.
• Night mode. The icon appears in poor lighting conditions. If the month is crossed out - the picture will be darker, if not crossed out - lighter. nine0052

If you want to trim or delete any of the footage you've taken or added, click the back arrow to the right of the record button. Click on the passage you want to edit. When you have selected an excerpt, click on the scissors to cut it, or on the wastebasket to delete it.

Preview/edit functionality

Once you have selected or captured a video, you can add stickers, effects, text, and draw or overlay text tools, Instagram stickers are available. nine0005

• Underline Arrow - Download Reels to your device. If you want to download ready-made Reels with music from the library to your phone, then it will be saved without sound
• Note - select music, adjust audio. You can adjust the volume of audio from the camera and the volume of audio from the library:

• Microphone - sound recording for video, "voiceover". Handy if you're telling a story or reviewing a product. If you're shooting a video with voice-overs or dialogue, don't forget to add subtitles to your video. This is useful when your video is being watched without sound. nine0052
• Asterisks - apply an effect. In Reels, masks can be applied even to already captured videos:

• Sticker - add GIF, time, temperature.
• Arc — draw over the video.
• Text - Overlay text on the video. For overlay, in contrast to stories, this is a detailed functionality. Text can be superimposed on a specific segment of the video. The editor will show all pieces of text as translucent, so that you can understand where and in what gaps to place the following parts of the text. nine0052

When adding text to a video, consider its position. When you share Reel on your Instagram feed, it crops it to a 4:5 aspect ratio. To avoid cutting off important text, place it close to the center of the screen.

When you're done, you can edit the title picture with a thumbnail or add cover art from the camera album. If you want to keep the Instagram aesthetic, upload a brand-appropriate picture from the camera album.

You can add or not add a video to the subscriber's feed at your discretion. If you remove the “Also share in the feed” option, Instagram will show the video to random users.

When posting in the feed, the post can be removed from the main page of the account, leaving it only in the Reels section. To do this, click on the three dots and select "Remove from Profile Grid".

How to view Reels statistics

Statistics are available both in the Insights tab and for individual Reels. To see the effectiveness of a particular Reels, open the video, click on the three dots and click on the “Statistics” item. Metrics are standard: coverage, views, comments, likes, saves, reposts. nine0005

Reels Business Ideas

Today, Reels is the best free way to build subscribers and increase sales. What to post in Reels for business and experts? Let's consider three successful categories:

1. Education, life hacks.
2. Humor.
3. Original product reviews.

1. Education

Share educational content. Especially this type of Reels is suitable for experts. Video tutorials will help you establish yourself as an expert, and they will listen to you in your community. Share top five travel tips with your users, teach them how to take the perfect photo, write the perfect headline, or show them how to wear a skirt in five different ways. Choose a topic and discuss:

https://www.instagram.com/reel/CROeo3EKmdU/ - the link will open on a smartphone instagram.com/reel/CRUgsh5iPL5/ — the link will open on a smartphone

Describe a successful case:

View this post on Instagram

Publication from Katerina, creator (@kornilovakat)

2.

Suitable for everyone. You can come up with your own joke, or you can beat something from the trends.

For example, make a list of bad advice from an expert area:

https://www.instagram.com/reel/CRbhY1PKiJj/ — the link will open on a smartphone

Or playfully show how your product solves a problem :

View this post on Instagram

Post by Damir Khalilov (@damirkhalilov)

You can play a funny situation from experience with clients and partners:

View this post on Instagram

Post by Galina Promotion Expert (@galya.melnikova)

Recall something that was super popular in the past:

https://www. instagram.com/reel/CRbgGUfodwR/ - the link will open on a smartphone

Or use situational marketing:

View this Instagram post

Publication from Travel | Flights (@aviasales)

3. Product Overview

This type of Reels is ideal for stores, both online and physical.

Show several product options at once to trending music with interesting transitions:

View this post on Instagram

Show how your product looks like in real life, as if a client was filming for you:

https://www.instagram.com/reel/CQtuHd5KS6e/ - link will open on smartphone Instagram