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How to grow your art instagram


How to Get Your First 1000 Art Instagram Followers

You’ve seen the stats. You know that when done right, Instagram can become a huge asset to your art business.

But when you only have a few hundred followers (let’s face it, mostly family and friends), it can feel like an eternity waiting for that coveted notification to pop up—the one announcing you got another follower.

If your only plan is to post a picture, sit and wait, it’s going to be a long road ahead. The truth is, building your Instagram followers takes a healthy dose of effort and strategy.

Now, smaller accounts can be harder to build.

The internet is filled with tips and tricks to grow your followers, but most are either geared toward already large accounts, or they ignore the fact that not all followers are created equal.

But hope is not lost! Cracking a thousand followers is not only possible but completely doable with the right strategy.

 

Get started with the basics

There is a tried-and-true recipe when it comes to Instagram success. Yes, different cooks will throw in different spices from time to time, but no one can ignore the main ingredients. Without them, the recipe simply won’t work.

So, what are we talking about in terms of using Instagram? Let’s dive in:

Images: First and foremost, always, always, always post high-quality photos. That includes good composition, lighting, cropping, etc. Use filters very carefully and sparingly when it comes to posting shots of your artwork. People will not stick around if your images aren’t up to par.

Username: Use your art business name, if it’s available so that it’s consistent with the rest of your online presence. Typically it will be your full name with a keyword like “art” attached. Remember, you want it to be as easy as possible for people to find your account.

Bio: Keep it short, sweet, and attention-grabbing. Make it extremely clear what sort of value people will get from following you. Use keywords that your audience would search for in the description.

Privacy Settings: If you are using your account to promote your art business, it should not be private! Otherwise, there’s no point wasting time on social media.

When people come to your page, having these bases covered will help ensure they stick around.

 

Ignore those “quick fixes”

You may have heard of the “follow back” trick on Instagram—where following a random account will prompt a notification from your page, and once they click to see who you are, hopefully they are enticed enough to follow your page, too.

While this can work in certain situations, there are a few problems with using this as your entire growth strategy.

One, who has time to find a thousand random accounts to follow? Two, what are the odds they actually follow you back? And three, what are the odds that the people who follow you back are the people you actually want to be reaching?

Having a bunch of Instagram followers is swell, but it won’t do your business an ounce of good if they don’t actually care about supporting your art.

That’s why it's important to always make sure you are going after your target audience when you are trying to grow your account. Here’s how to gain followers the right way.

 

Connect with the right people

While you’ve probably already connected with family and friends (learn how here), the next step is to identify some Instagram accounts connected to your target audience. This could be galleries, interior designers, art consultants, fellow artists, artist organizations, etc.

The first step? Start following them. If they follow you back, great! But that’s not where the story ends.

Step two: slowly but consistently start liking and commenting on their latest posts. Be complimentary or pose questions, but always be insightful. There’s nothing worse than an Insta user clearly using you for their own gain.

The goal is to be social as possible so that these accounts (and the ones following them) see your comments and are impressed enough to check you out. You’ll not only spark curiosity about your own page, but you’ll begin to build relationships. And, these interactions will make them want to engage with your posts as well.

Which brings us to the Instagram algorithm...  

Like with every relationship, communication is key

Thanks to Instagram’s ever-changing algorithm, it’s now estimated that you see only 10% of the posts from people you follow. And, the same goes for the people following you!

So, what’s the trick? Engagement.

In fact, the more people engage with your post, the higher it appears in your followers’ feeds. And the people who engage with you consistently are more likely to see your posts in the future.

So if you’d much rather schedule a post and be done with it, think about it like this:

The more engagement you get on your posts, the more people will see it in their feeds and search results. Which means a higher chance for even more people to engage with it and discover your account. And the more engagement you get, the more people will want to follow you. Hence, the more followers you will get!

The bottom line is, you get out what you put in. You need to engage with others so that you will get engagement and followers yourself.

But that means you have to spend the time communicating on other people’s posts (so they remember you and eventually come over to your account), as well as posting amazing content of your own that people will want to interact with and follow.

 

Post the best content possible

Remember the very first item on our list of basics? High-quality images.

Think about the posts you hit “like” on as you’re scrolling through Instagram. Friends may forgive a blurry photo because they know and love you. But, when you’re trying to pique the interest of collectors across the world, they may not be convinced when your photos—and captions—are poor.

Your photos need to catch their attention. Excite them. Leave them in awe of your abilities as an artist.

And, there are so many creative ways for artists to post on Instagram and Instagram Stories. Consider the possibilities: progress posts, before and after shots, behind-the-scenes in the studio, a timelapse of your process, quotes that fuel your practice, voting between two works, a quick video tutorial, testimonials about your work, a revelation you’ve had, exciting news, etc.

And your caption is just as important as the image itself.

While it may be easy to throw up a piece’s title and price, your followers yearn for more. They don’t want to be blatantly sold to, they are bombarded with ads all day long.

No, they want to be enticed. They want to be told a story—who you are, what you’re feeling, your inspiration, the problems you solved, how the artwork came to be. You’ve literally painted a picture, but now you need to do it figuratively.

Every post should start a conversation. The goal is engagement, don’t forget!

One of the best ways to do this is by asking thoughtful questions at the end of your posts. Even if your followers don’t respond at first, eventually they will. Especially if you respond to others’. Keep asking and keep engaging.

Finally, before you post anything, ask yourself if you would engage with this post. Is it worth it to share? If your answer is no, or you doubt if you would engage with the post, then maybe something needs to be tweaked.

Find the type of voice and posts that speak to your audience, then do more of it!

 

#Hashtag like the best of them

Hashtags wield fascinating powers. They are the keywords and phrases that make an image searchable, so your post gets discovered by the viewers most interested in seeing it—A.K.A your target audience.

But to harness these targeting powers, you have to use the right hashtags.

If your mind is racing with keywords, that’s a great start. But, the first rule when it comes to hashtagging is to narrow it down.

While #art is extremely popular (it’s tagged in over 350 million posts), it could also apply to anything: someone strolling through the Met, a box of pastels, a styled plate of food, or even a sunset—all extremely different results.

That’s why you need to get specific.

Marketing maven Hubspot explains, “As a user, I’m more likely to find what I need if I search for something specific, and when your business comes up for my specific search request, I’m more likely to be happy with what I found.”

Think about the exact keywords your audience will search for. For instance, #abstractart may be more specific than #art, but #blueabstract might be specific enough to bring you a new buyer.

You want your hashtags to be popular enough that people are searching for them, but not so popular that you get lost in the competition.

Type a hashtag into Instagram’s search bar, and it shows you related hashtags to add to your list. Or, take a look at what other artists and influencers with the same audience are using, and try them for yourself.

Instagram allows you to use up to thirty hashtags at a time, but different numbers work for different people. The magic number could be seven or it could be twenty, reminds HubSpot. The best way to figure out what works for your art business is to simply test it out.

Social media success is all about testing the waters and adjusting your sails accordingly.

And for faster posting, keep an updated doc full of different hashtags for different kinds of posts. That way you can just pick and choose the ones that fit and copy and paste.

 

Make a plan and stick to it

When you post regularly, you stay on your followers’ radar. And, you are able to build a connection where they consistently like and comment on your posts.

So when you aren’t consistent with posting, you are more likely to lose engagement and get lost in the dreaded algorithm shuffle.

Even if it’s a few times a week, pick a posting schedule you feel comfortable committing to. Enough to get on people’s radars, but not so much you burn out. You need time to create art, too!

With a free business account, Instagram offers insights such as fan demographics, how often your post was viewed, if they found you through hashtags, when your followers are online, and more. Knowing the right time to post can make a huge difference when it comes to engagement. And the faster you get engagement, the better.

Remember, besides posting, you need to make time for quality interactions with certain accounts. Creating a marketing calendar can be a great way to keep track of it all.

 

Don’t keep your account a secret

Sometimes all it takes to get more Instagram followers is a little visibility. Get the Insta word out by including a link to your account on your other social media pages, and remind new fans to follow you periodically.

Don’t stop there! Put an Instagram icon on your Artwork Archive profile, and add your username to your business cards, event materials, and more. Have a newsletter? Share your account with your email followers. All these steps can add up to get more eyes on your art account.

 

It can be done!

Getting those first thousand followers can feel like a never-ending battle. While it takes some time and hard work, these tips are meant to compound one another. Taking care of all of these elements will eventually help your small Instagram account turn into a booming asset for your art business.

Then, when you start making sales, you can keep everything organized on Artwork Archive. Mark which pieces have been sold, generate invoices to get paid and track sales insights so your Instagram account stays profitable.

 

Manage your art business with Artwork Archive. Give it a try free for 14 days with no commitments.

Level Up Your Instagram to Get More Art Fans and Customers

Tackling social media can be a challenge, especially when you are busy in the studio.

It’s easy to throw up an Instagram post and call it good, but is that really helping your art business?

Your Instagram, and really any online presence, is an extension of your art brand. People are going to judge it’s quality and associate that with your art. And, did you know that more collectors than ever are turning to Instagram to find new art?

Whether you need to post better content or learn how to hashtag the right way, it’s time to step up your game. Follow these nine steps to level up your Instagram and get more art fans and customers.

1. Complete Your Profile

When a potential buyer happens upon your Instagram account, you can start the relationship off right by making sure your name, image, and bio are in tip-top shape.

First, make your username straightforward. Try to use your real name with a keyword like “artist," the medium you work in, or the name of your art business. Then, choose a thumbnail image (beware — it’s tiny!) that fans can identify with, such as a closeup of you and your art. Finally, make your bio short, sweet, and descriptive.

TIP: Don’t forget to include a link to your website or Artwork Archive Public Profile Page. Your bio is the only place where followers can click on a link, and the whole point of your account is to sell your work! You can even change out the link depending on what you want to feature.

2. Follow The Right People

Social media maven CoSchedule explains that one of the best ways to get more Instagram followers is by following “suggested users.” Instagram creates these suggestions based on people you follow, your contact list, or previous posts you’ve liked — meaning they probably fall into your target audience.

To find them, you can click on the icon in the top right of your app with the person and a plus sign. This will take you to “Discover People” with a list of suggested users. Or, you can go to a similar artist’s profile that you enjoy. Next to the “Following” button you’ll find a triangle icon that drops down into a list of suggested users for you to peruse.

Once you follow someone, they will get a notification with your profile just waiting to be viewed. Many times, people will follow you back because they like what they see!

3. Connect Your Contact List

You may have plenty of fans and customers in real life who just haven’t found you on Instagram yet. Help them connect with you (and get their eyes on potential art to purchase) by clicking on the three vertical dots in the upper right corner of your account. Then, select “Find Contacts” and follow people that you’d like to connect with and think would enjoy your Instagram.

Artists @sorrentinoart and @corinnegallastudios both have fun and complete Instagram profiles.

4. Be Social

You’d be surprised at how much it actually pays to be social on social media. You’ll gain fans and customers by doing so! Start by genuinely liking and commenting on the posts of fellow artists and influencers. Always reply to people who have commented on your pictures — a simple “thank you” might suffice. Finally, don't forget that this platform has real potential to make real connections with other artists. If you like an artist's work or they are doing something interesting, don't be afraid to reach out and let them know - you never know what can come from these relationships. 

TIP: When replying to someone in the comment section, make sure to include their username starting with the “@” symbol. This will send them a notification—otherwise, they won’t see it!

5. Create Good Content

We’ve said it before, and we’ll say it again: always go for quality over quantity. Instagram is a wonderful chance to share your experience as an artist with your fans. Stay enthusiastic, authentic, and follow the 80/20 rule, and people will flock to your intriguing account.

If you are scrambling to find something to share, try posting works-in-progress, time-lapse videos of you creating, your favorite corner of the studio, a newfound inspiration, or a detailed close-up. Or, do a little digging on artist accounts you admire, then make their ideas your own!

TIP: Check out the free design website called Canva! When the challenge is to have fresh content every day, Canva makes the job a whole lot easier. Their Instagram hub is chock full of easy-to-use templates and drag-and-drop elements for quick yet effective designs! Keep your followers curious, share your passion, and build your art business with eye-catching Insta stories, posts, and ads that inspire engagement - the key to a growing Instagram account!

6. Post Enough, But Not Too Much

CoSchedule found that posting one to two images a day is the sweet spot for Instagram. If you post more than once, remember to mix up what type of content you are sharing with your potential art buyers to keep their attention. And, try to stick to a consistent posting schedule to always stay fresh in their minds.

What are the best times to post? 2:00 a.m., 8:00 to 9:00 a.m., and 5:00 p.m. found CoSchedule. That way, your posts are seen first thing in the morning before working hours or after work when fans flip through Instagram to unwind.

7. Hashtag the Right Way

All the pop culture jokes aside, hashtags serve an important purpose on Instagram — they are the keywords and phrases that buyers can use to find your art! With one carefully selected hashtag, a collector might come across your account and snatch up a few pieces. It’s just one more way social media is changing the art world. So, which hashtags should you choose?

The easiest way is to take a look at some popular artist accounts on Instagram. See what hashtags they are using and how many, then test it for yourself and see what works best. A general rule is to use five to ten hashtags per post, but you can use up to thirty. You can even create your own brand hashtag with your studio name or something similar!

TIP: Crowding dozens of hashtags into your caption can leave your post feeling cluttered and your message overwhelmed. If you need a fix, include your hashtags a couple of lines down from your caption with a dash or period on each line in between. Or, add a separate comment with your hashtags instead.

Artist @oodlies keeps the appearance of her Instagram posts clean by dropping down her hashtags.

8. Share Your Account with the World

Sometimes all it takes to get more Instagram followers is a little visibility. Get the Insta word out by including a link to your account on your other social media pages, and remind fans to follow you periodically.

Don’t stop there! Put an Instagram icon on your website, and add your username on business cards, event materials, and more. Do you have a newsletter? Share your account with your email followers. All these steps can add up to get more eyes on your art and more art customers.

9. Find What Works

With a free business account, Instagram offers insights that can make using the social media app easier for your art business. You’ll be able to see fan demographics, how often your post was viewed, commented on, liked, and more. Keep track of the best days, times, content type, and hashtags you are posting, and you’ll be on your way to using Instagram more effectively to sell more art.

What’s the bottom line?

The more you can impress art fans and customers, the more interested they will be in buying your art. And, that includes both in person and online. These days your Instagram account is an extension of your art brand, but it’s also the perfect platform to bewitch buyers. Follow these steps to level up your Instagram account, and see how far it can propel your art business.

Want to step up the rest of your social media accounts in 2017? Check out this fresh social media strategy for artists.
 

How to promote Instagram for an artist: Instructions

Promotion of an artist on Instagram: an algorithm of actions

Today, when there are social networks, and Instagram in particular, it is not at all necessary for an artist to resort to the help of an art manager and try to tell about himself at various exhibitions . There is another way to showcase your work and win recognition. This is to create your Instagram profile.

Do you want to develop your online business and get more orders? nine0003

Why choose Instagram

Without a competent art manager, it will be very difficult for an artist to advance. Since it is this specialist who tells the public about the artist's talent, organizes useful contacts, looks for those who want to buy paintings and assists with organizing sales.

Today art manager services are provided by:

  • art galleries;
  • private art dealers, whose contacts can be found on specialized sites in the global network. nine0022

An artist's career can be started by a recommendation from a famous person. It is for this reason that artists often paint portraits of famous personalities or paint paintings that may be of interest to collectors or connoisseurs.

However, attracting the attention of a knowledgeable art manager is not the easiest thing , and monetizing talent is even more difficult. Many experts agree that it is necessary to invest more than one year in the promotion of the artist in order to be able to successfully sell his work in the future. nine0003

But a social network like Instagram can be a great alternative to an art manager. On the site you can exhibit your finished works, attract users who can appreciate the artist's talent, promote your name as a brand, and even find those who want to buy a work or order a new one to be written. All these actions in the social network will cost much less than the services of an art dealer. This social the network can successfully replace the usual gallery, becoming its virtual likeness. nine0008 However, for this gallery to be successful, it is necessary to correctly and correctly approach the management of the Instagram profile.

How to promote an artist's account on Instagram

It is not possible to promote an art profile on Instagram efficiently and effectively if the profile is designed incorrectly. In order for the promotion not to slow down, you should do some actions:

  • you need to indicate your personal data in the nickname, since this information will help users of the social. networks to search for you; nine0022
  • Change the profile type to a business account. In this format, there will be additional opportunities for tracking statistics and a number of other necessary functions;
  • as an avatar, you must put an image that indicates the type of activity. A self-portrait would also work as an avatar;
  • fill in the profile header. In the description, you should indicate not only the name, but also your contact details and occupation.

Before publishing any materials, you should responsibly approach the issue of studying your target audience, since this category can include not only users who are interested in art, but also colleagues and even collectors. nine0003

If we talk about the direct promotion of Instagram, then here you should take into account a number of nuances.

  1. Openness to the world

The main goal is to create a close connection between the artist's work and art connoisseurs. If you share your emotions and views on life with the world, displaying all this in your canvases, then users will subscribe to you not only to see original and exclusive content, but also to communicate with an interesting creative person. Communication with subscribers is essential. And active communication is doubly welcome. By communicating with subscribers, you can maintain interest in your profile. nine0003

It is recommended that all entries be placed in the same style. But the experiment should not be discarded either. You can use not only some new textures, but also change locations, light direction, color combination, etc.

An example is the loisvb Instagram account. The works of this artist have their own style, but the highlights in each of the paintings make such a necessary variety.

  1. Drawing up a basic content plan

The best solution would be to draw up a detailed content plan that will be implemented in a timely manner. However, do not bother your subscribers. It will be enough to post one publication during the day.

This does not mean that each publication will be an acquaintance of subscribers with a new picture. It's worth using Stories effectively. Here you can talk about your technique, show your studio or place of work, reveal the secrets of the creative process, maybe even show some sketches. At the same time, one should take into account the fact that not only ordinary art connoisseurs, but also other artists are interested in the artist's work. The publication of valuable recommendations on various issues related to the creative process (the choice of necessary materials, for example) can help increase interest in the account and confirm the expert opinion of the artist. nine0003

Stories in this social network can reach a huge number of users, which can even exceed the number of followers. Stories help you attract new followers, not just keep in touch with existing followers. All users of the social network are ordinary people who are not alien to interesting and funny publications. Therefore, you should not post only professional content all the time. From time to time it should be diluted with MK, life hacks or some other interesting moments from the creative life. nine0003

You don't have to look far for an example. The profile of LoraZombie not only shows the artist's work, but also talks about various exhibitions and creative processes.

  1. Content Quality Tracking

Every post should be carefully crafted. It is necessary not only to think over the composition, but also to remove unnecessary objects from the frame, and make a clear picture. The focus should be on the object that is planned to be the publishing center. nine0008

A great way to showcase your work is to use a beautiful interior as a backdrop. Such a presentation of an artistic canvas will be able to demonstrate to potential buyers how a picture might look in an interior.

As an example of the submission of finished works, is the profile of the illustrator ragonia.

Here is another version of the demonstration of finished canvases in the interior from artist Anna Koval . She shows off her paintings using Instagram Stories.

  1. Correct labels for paintings

There is no need to turn your profile into a catalog of finished works. Adding captions to pictures will encourage live communication and audience engagement. Signatures can be translated into different languages. This will make it possible to expand the audience by attracting users from other countries. Over time, such a profile can become a real international project. nine0003

Complete the images with the story of the painting. People are more interested in a work of art when they know its history. Prototypes, emotions, ideas - about this and many other things that accompanied the writing of the picture, you can tell users of the social network.

As an example, is the profile of Dani Dies. Captions for paintings will clarify the ideas of creation, stories about the techniques used and the tools used. The result - each post collects a huge number of comments. nine0003

  1. Choosing the right hashtags

networks. In addition, hashtags can bring new connoisseurs to the artist's page. It is worth coming up with and choosing five or six hashtags that will invariably accompany each picture. There may be many options. The main thing is that each hashtag should name and indicate your type of activity. For example, #portraits to order, #Kievart, etc. Be sure to use your personal hashtag #artist's name. Seasonal hashtags would also be appropriate, possibly in different languages ​​#winter, #winter, #itrain, etc. It is worth using related hashtags, which must be selected taking into account the topic of the publication. To facilitate the selection of hashtags, you should use special services (for example, Instatag or TagsFinder), or resort to the tips of Instagram itself. nine0003

It makes sense to place the hashtag of the popular art community in the signature. This will also contribute to promotion, because if the canvas is appreciated by the administrator of the group, he will not mind posting a photo of the painting in his profile. For the artist, such a step will be a wonderful advertisement for even more art lovers. Perhaps one of the future buyers will see this picture in this way.

Instagram often launches various challenges, inventing their own hashtags for them. nine0008 Artists can also take note of this idea and bring it to life, such as the illustrator A. Lomakina.

  1. Communication with followers is necessary

network. You also need to actively interact with your audience. Answering questions asked by subscribers in the comments, maintaining conversations on various topics - this will allow you to contact subscribers more. In addition, it would not be superfluous to find out what impressions they have of the exhibited works, which is interesting to subscribers in principle. Such communication will help not only to work out the portrait of the target audience more carefully, but also significantly increase the activity of subscribers. Comments are not the only way to communicate with subscribers. Stories should also be used. Here you can conduct polls or votes, and in the same way ask questions to your subscribers. nine0003

As an example, communication with the owners of the owner of accounts on Instagram izosimova_art:

  1. Interaction with colleagues

You should not be afraid to sign on accounts . With such communication, it is highly likely that the artist will be noticed, go to his profile and be able to appreciate his work. It may very well be that among the number of those interested there will be a famous person or a future buyer who will be able to contribute to the promotion of a creative person. nine0003

To attract the attention of bloggers who blog on this social network, you can paint their portraits. If such works are noticed, and their author is noted in the publication by a blogger, then many Instagram users will come to the art profile. Who knows, maybe this approach can smoothly develop into a collaboration.

For example, more than 54,000 subscribers have already signed up for the profile of this artist, who now lives in the United States of America. With a high degree of probability, it can be argued that she is becoming popular, including the marks of her popular colleagues. nine0003

Any creative person, and an artist is no exception, can use Instagram correctly to make themselves known. And for this it is not at all necessary to have millions. However, it should be remembered that the promotion of an art account on Instagram is a laborious and painstaking process. Here it is not enough just to attract the attention of a wide audience, it is also necessary to keep this attention in the future. Putting our recommendations into practice will help to properly and effectively promote the artist's Instagram account. nine0003

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how to lead and become popular

A great way to showcase your work to the public, join the ranks of artists on Instagram. In the era of modern technology, it is not at all necessary to look for an art manager, organize exhibitions and galleries. Instagram is the best way to share your creativity and get recognition from your audience. nine0003

But how do you get attention? How to manage Instagram for an artist in such a way that people subscribe to it? Photos of beautifully painted landscapes and still lifes are no longer enough. You also need to know how to effectively promote your account, turning it into a source of income.

Content

  1. Profile goals
  2. Personal or professional account?
  3. Designing a profile
  4. Organizing the visual component
  5. Proper promotion of reproductions on Instagram
  6. Video review:

Goals of maintaining a profile

In order for promotion in the artistic field to be productive, every talented person needs a qualified ART manager. He organizes useful acquaintances, looks for clients, assists in sales. The start for a successful career can be a recommendation from a media personality, cooperation with well-known galleries. But finding a competent art manager is as difficult as monetizing a business.

For successful sales of works, the artist must invest in his promotion and development for 2-3 years. But everything can turn upside down if the master opens an Instagram account. With the help of this social network, you can:

  • search for the right acquaintances;
  • show your paintings to a wide audience;
  • attract the attention of art connoisseurs;
  • develop a personal brand;
  • sell paintings.

A well-designed instagram of artists can replace years of work with an ART dealer. Why this particular social network? Because its “highlight” is visual content. Here you can open a virtual gallery without much cost, but it will require good promotion to be successful.

Personal or professional account?

To promote your business on Instagram, a clear sequence of actions is very important. During the registration process, the illustrator must clearly see the concept of their account. You can start promoting a personal page, where photos of paintings will be displayed along with photographs from life. In a professional account, only works should be exhibited. No vacation photos or pet shots. nine0003

For self-realization, it is better to give preference to a personal page. It will help to attract an audience, get positive feedback from people. A professional account is aimed at developing a personal brand. But, if the approach to the issue is correct, both of these options can be effective.

Profile design

Users visiting your page should have an idea of ​​who you are and what you do. To do this, you need to correctly fill in the basic information and come up with a memorable nickname. Search engines index nicknames, so it is desirable that the nickname contains the keyword. Artists on Instagram often put the word “art” in their nickname. nine0003

In the "About me" section, you need to convince a potential subscriber to follow you. Users need to know how you can be useful. Concise and understandable sentences can be “diluted” with emoticons and emoji.

The final important point in the design of the profile is the choice of an avatar. It should be round, no larger than 110 pixels, without unnecessary details. You can choose your best photo with a close-up of the face. Or make a choice in favor of one of your paintings (it is desirable that it be without small details). nine0003

Systematization of the visual component

After filling in the basic information, you can start filling the profile with content. The artist's account mainly consists of landscapes, still lifes, portraits, etc. It is up to him to decide what kind of work the virtuoso wants to present to the general public. But from the very first posts, a strong connection must be created between photographs of paintings and the audience. To organize visual content, you should follow several rules:

  1. Arrange works in geometric frames in white or another color. This will help to visually differentiate one image from another, and create harmony in the profile grid.
  2. Divide a photo of one work into 9 or 12 separate "pieces", collecting a kind of puzzle. You need to publish them one by one, gradually creating a coherent illustration.
  3. Post images with a similar tone and color scheme. If it is not possible to link pictures with a common theme, you need to organize "smooth" transitions between pictures. nine0246

In order to present your art beautifully, it is very important to choose the right style. And when organizing a profile, stick only to this style.

Also read: How to turn on the camera on Instagram: tips and tricks

Proper promotion of reproductions on Instagram

Popular Instagram artists who promote their work adhere to certain points. You need to publish posts regularly so that people do not lose interest in your talent. Posting should be at least once a day. You don't have to post new pictures every time. You can film the drawing process step by step, publish a photo of your workplace, brushes, paints. nine0003

All publications must be of high quality. Before you take a picture, you should consider the composition and remove all unnecessary elements from the frame. The attention of subscribers should be focused only on the pictures.

Particular attention should be paid to the selection of hashtags for future posts. 7-13 tags under the photo are enough to promote your profile. For example, you can write #painting, #artist, #portrait, #paintingto order, etc. For guaranteed display in search results, you can use your nickname as a tag. nine0003

Thanks to the popular platform Instagram, today any creative person can make himself known. Masters with different financial status, connections and position in society open virtual galleries in this social network.

Learn more