The design of templates has one significant disadvantage: covers for publications are liked many times less. Consequently, engagement decreases and the post gets less reach.

In this case, you can work with an illustrator and create your own character or picture to illustrate the post. This method is also suitable for selling some very specific services or products - when just showing the product is not enough.

One day a young woman came to me for a consultation, whose business is related to the production of a gentle cleaner for swimming pools, both home and professional.

Illustrator's work in account

We do not live in California, where there is a pool in every house, but in Russia, where mothers put pools - and those inflatable ones - in the dacha for children for two months a year. Selling such a product is difficult, the season is short, and the transaction cycle is long.

It is also difficult to demonstrate the advantages of the product and talk about its quality with the usual visual content. The owner of the account was very doubtful about using her own invented character - but in the end she decided. Her account with Grandfather the Cleaner still walks in collections with reposts of the most successful accounts on Instagram.

An example of an unusual design for a complex product

Many single-shops — conditionally selling one product — actively use this technique. The connecting element in the visual concept is the product itself. It's amazing how many photos can be taken with just one product.

The same technique works successfully in expert "non-material" accounts - for Websarafan we used balloons that were present on each photo with the announcement of the article.

Instagram account example for “one” product

Dasha Pepelyaeva’s account with her famous whales looked very good.

Everyone is talking about the video trend, including on Instagram. In practice, short useful videos are rarely used. Although viner (video blogger) accounts are among the most popular and fastest growing, few people use this approach in sales. If you want to use video content for sales right now, try it! This method is good because it brings you as close as possible to subscribers, gives the effect of possession and builds up your account advantageously.

Yulia's account, which sells hand-painted T-shirts

You can also make a cover for the video and put it for preview. The functionality also allows you to upload a video gallery - this means that you can cut the video into 10 minutes and post it in one post.

Which approach to visual concept do you prefer? What would you like to see in your account? Surf Instagram and choose the profiles you like: see how their visual content works. Adapted borrowing has not been canceled :)

An important point: it makes sense for stories to create a separate content plan, including only planned announcements, games or contests.

There are now many different applications for stories that make the visual content of stories at least unusual: these are various options for pop-up fonts and short 15-second videos.

Examples of questionnaires that I used in my profile

At the same time, do not forget that a lot of stories are spontaneous, recorded on the go and added only at the moment when you want it. The element of surprise and the absence of super-quality photos in stories very often makes the account just the same more charming and interesting.

Mobile photos

One way or another, you will have to take mobile photos - whether for your account or for stories. I once took about five courses in photography and regularly shoot myself, so I will share with you the necessary minimum knowledge on this topic.

What you need to know about shooting:

1. Light . In any shoot, this is the most important thing. One of your main tasks is to learn how to catch good light: diffused daylight. If you are shooting in bright light, there will be hard shadows and highlights, which will not give a correct understanding of the texture. If in the dark with a flash, the color quality will be useless. Shoot between 12:00 and 16:00, during daylight hours.
2. Composition . The golden ratio rule was invented back in the Renaissance and still works perfectly. And most cameras have a "grid" tool that divides the frame into two vertical and two horizontal lines. Your task is to place the key objects ON or ALONG these lines. All.
3. Photo genre . For mobile shooting, the flatlay format (or, in Russian, layouts) is ideal. This photo is taken from above. Architectural and landscape shots are good. Photo portraits come out a little worse than when shooting with a professional camera. For the tape, they, perhaps, will not work, but for stories - that's it.
4. Survey point . The most popular shooting point for Instagram photos is from above or at eye level. There are very few photos taken from top to bottom at an angle, and it is not common to see photos taken at an angle of 45%. If you follow the rules of composition and choose the right shooting point, you simply do not have a chance to take a bad photo, even if you are new to this business!

Without editing, photos for the account will not work. Pay attention to the following parameters (in one form or another they are present in all mobile photo editors):

• Exposure is the amount of light in a photograph. Even if you shot at the perfect time, you may need to adjust the brightness;
• details and image clarity. Be careful with this: you can strengthen or, conversely, greatly weaken the texture and important details. The task of photography is not just to create an atmosphere, but also to convey the quality of the product, which means that the texture should be close to natural;
• color correction. Any photo can be made both warm and cold, depending on the dominant colors you choose.

Content creation can be time-consuming and labor-intensive, and is one of the most labor-intensive tasks. Therefore, many people have a question: is it possible to work with photo stocks?

In my opinion, the use of photo stocks, especially the most popular ones, will not affect your brand in the best way.

This photo is used by all brands, from Vse po 50 stores to construction companies in advertisements for mortgages with maternity capital . I usually recommend using Thestock.im stock aggregator or Unsplash, Deathtostockfoto. I am sure that if you spend a little time searching, you will find some more non-trivial and with great shots.

Another option is to agree on a permanent collaboration with a photographer.

How to look for a photographer and what to negotiate with him:

1. Look for a photographer on Instagram — photography for an insta, catalog, menu or website is fundamentally different genres, so look where closer. In addition, you can immediately see his work and understand even before communication whether you like or dislike his style. If the photographer shoots in black and white, it is unlikely that he will take great bright color shots for you.
2. Draw up the terms of reference (TOR) - show what you like, what style you have already adopted, what colors you use. Tell us where this shoot will go: making a lifestyle photo for a blog or making catchy photos for a website are two different tasks.
3. Show the photographer a content plan with at least approximate topics - it will be easier for him to figure out which photos to use for specific posts, and the task will become clear.
4. Be sure to specify how many photos will be given to you in the end. With the same cost of work, one photographer will give you 50 photos, the other - 10. I once had a chance to work with Tanya Volkova, a high-class professional photographer. After two or three hours of shooting in several locations and angles, the next day she gives you the source files, among which you can choose the most successful ones and send them to processing. As a result, you get about 70 excellent shots. This is an ideal situation - all photographers work with different retouchers and offer different conditions. Therefore, it is better to clarify everything on the shore so that expectations and reality coincide.

Please remember that the quality of a photographer's work depends on the correct setting of the task.

A good photographer:

• will tell you which studio to take;
• will advise which objects to add to the frame;
• will recommend models if needed.

A professional can cost a little more than a beginner, and if your goal is to do the best you can in a short amount of time, it's better to go to the pros. If you are limited in funds and are ready to spend time on coordination, clarification and organization, choose newcomers.

There are applications that allow you to create a photo strip in advance and achieve the perfect result. I use Content Office, an application from Russian developers that allows you to collect all photos into a single canvas, add texts and formatting using emoji, paragraphs and hyphens. Similar applications are available for Android and iPhone in paid and free versions.

Unfortunately, there are no delayed posting services for the phone, Onlypult, SMMplanner work on the computer.

Let's sum it up

Photos, the visual concept of an Instagram account is not just something that gets likes (although this is important), but something that sells your product or service. The main task of visual content is not only to reflect your values ​​and goals, but also to reduce the cost of a subscriber, form a style, and create product value.

Gather a selection of pictures in any planner, you can immediately stock photos to use them later.

Look at your account from the outside: do you like it? Would you subscribe?

You can show it to several clients and ask them what they like and don't like. Getting feedback is extremely important, with its help you can bring the profile to the ideal.

Visual content should be treated very carefully. However, do not forget that the text still performs the main selling function.

Related materials:

“I tried to make my dog ​​an Instagram star. It turned out to be not so easy.”

People are willing to pay for someone to post vacation photos on Instagram for them

10 things not to do on Instagram

How hackers steal popular Instagram accounts

How to run a commercial Instagram: work with content

Cover photo: Depositphotos.

How to make a beautiful Instagram

The article may contain information about the social networks Instagram and Facebook, owned by the Meta corporation, which is recognized as extremist in the Russian Federation and banned. Articles about these social networks or mentioning them are for informational purposes only. We strongly recommend that you promote your business on VKontakte and Odnoklassniki.

• August 21, 2019
• SMM and SMO
• 62. 8K
• 16 min.

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Screen time statistics on my smartphone consistently show that I spend 24-27 hours a week on social media. And when preparing this article, the time increased to almost 48 hours a week! FORTY-EIGHT HOURS, CARL! Two days left my life in the virtual world. As our blog editor said: “After this, readers simply have to like this article.” :D

And now without the lyrics: I present to your attention 50 Instagram profiles where you can get inspiration to improve your account.

All presented profiles are not a model and an ideal to which one should mindlessly strive! Moreover, some of the profiles have a lame text feed, some have “Actual”, and others have BIO. So we just look at the beautiful pictures and, as usual, make ours even better.

P.S. Carefully! There is a share of subjective evaluation! For those who do not accept other people's opinions, we recommend drinking valerian extract before reading.

Profiles that did! We look at examples of beautiful Instagrams

• @magnitkrd

  Of course, Instagram's biggest asset is its own style. Let it be strange, let it be “not for everyone”, let someone wrinkle at the sight of a visual... But true connoisseurs and like-minded people will roll their eyes with pleasure. Just look at what beauty "Magnit" creates!

• @pyshechnaya1958

  The same can be said about the profile of the same puffy one. There are few photos, but a lot of pleasure. It has its own identity, just as there is a sexual connotation. By the way, not so long ago they wrote about the "sex" trigger in advertising, you can look here. But if you decide to make your profile sexy, be careful: Instagram doesn’t take even hints of eroticism with a bang. Which is a little sad, because these hints are very aesthetic and appropriate.

• @inspiration_decorstudio

  Mosaic puzzle - call it what you want. The essence will not change - this technique attracts attention, whatever one may say, especially if it is used more than once in the profile. Take a look at this account, at the beginning it has several mosaics and all with green accents. There is definitely something in this. =) But when using a mosaic, keep in mind that not all subscribers love it, because it is very strange to see 6-9 incomprehensible fragments in a row in your feed.

• @bibliiteka_club_official

  We continue talking about mosaics. If desired, with the help of fragments, you can arrange an insta-lander. Everything is clear from the name: this is an ordinary landing page transferred to the Instagram profile. =) Why is such a thing needed? For example, if you don’t have a website and it’s hard for you to maintain social networks on an ongoing basis. We create an insta-landing, pour advertising there, voila, you can find out all the information about your company in one click.

• @japan.papa

  Another example of how snippets can be used in an Instagram profile. We take an advertising banner, cut it, lay it out. Done, you are amazing! The main thing is that banners should be informative and be combined with each other.

• @adverteam_studio

  I know, I know, we are already tired of mosaics, I promise that we will finish them soon. =) Showcase your product or service in one post? No, they didn't. Let's go to 9-ty, as, for example, a branding agency did when they showed their design development for a client company. Looks damn cool and convenient for potential customers. When they get to your profile, they can get acquainted with examples of your work in a convenient and original format.

• @ilfioredecor

  By the way, if you didn’t know or didn’t think about it: photos in the puzzle can be cut not only across the entire width of the Instagram tile by 3, 6 or 9fragments. You can, for example, use only two vertical squares in the mosaic, as was done in this account.

• @___aromagia___

  Any SMM specialist, if he sees catalog photos on a white background in your profile, will start screaming heart-rendingly. Of course, depending on how it's all implemented and blah blah, but most often it looks ugly. What to do if there are no ideas? Alternatively, the white background can be replaced with silver or any other more interesting color. It will come out much prettier.

• @jean_baby_shop

  Another similar example, suitable for you if you find it difficult to crop products and transfer them to another background. You can lay out products on the same background and add thematic props. In total, you get the same catalog, only more Instagrammable.

• @artberi_rings

  And yes, you can lay out the goods not only on the photo background. The images in this profile are not intricate - just decorations for the box. But it looks very neat and aesthetic: both catalog and instagram. =)

• @babygramhouse

  Another variation of the catalog. This is just in case the white background cannot be cut down with an ax. Make the same substrates for each photo, they will save the situation.

• @juvelarto_store

  And this is how you can arrange a non-catalogue catalog. Stock up on fabrics, substrates, paper and combine backgrounds of different textures and colors. And do not forget about the props so that the product does not look "naked".

• @island_soul_jewelry

  And, of course, you can always demonstrate your product on models. The main thing is to repeat like a mantra: you need excellent photo quality, the same lighting and a single filter. Oh, yes... Also an interesting framing, the ability to be creative. In general, from experience I will say that for such cases it is better to hire a professional photographer, they have an eye for successful shots.

• @sushi_holl_

  From personal observation: if you look at many, many profiles on Instagram in a row (as I did for this article), the eyes will be more attracted to accounts where black prevails. Why? Because there are far fewer of them. It just so happened that the Instagram audience loves everything light and glamorous, ignoring the charm of restrained, even a little gloomy photos. So there is a double-edged sword here: dark profiles stand out from the competitive ones, but not the entire audience will fall into ecstasy from their beauty. As they say, not everyone will understand.

• @plekhanova_studio

  One black-black profile contained black-black photographs taken with a black-black camera. =) I am almost 100% sure that if not all, then most of the photos in this profile are made by myself. Again, everything here is gloomy, although the theme of the beauty salon is conducive to "pink in rhinestones. " Going to the "dark side" adds to the expensiveness of the profile, and unique shots add ... um ... uniqueness. In general, this example of Instagram is very successful, definitely worthy of attention.

• @black

  And this is for those who continue to claim that the mood color black is allowed only for Creed and Kirkorov, but for self-respecting profiles on Instagram. Look at this account with a sea of ​​followers and amazing engagement! So black for Instagram is very viable. Proven!

• @write__for_you

  Let's continue to develop the theme of profiles "not for everyone". Here everything is done in black and white, and this is again an amateur, they say, gloomy and depressing. By no means! For my taste, it looks very stylish and stands out against the background of sugary profiles.

• @vrn_mart_design

  Definitely against black? You can choose white. The abundance of "air" in the profile also attracts attention and does not look boring.

• @pinocchioosteria

  Well, what are we all about black and black?! Let's add colors and lights! Now I will disgrace the whole village, but I can’t figure out how to indicate in a couple of words what is attractive in this profile. =D There are overlapping colors here, I'll assume that one filter is used. In general, different color and light photos miraculously form a harmonious and bright profile. As for me, this is the most difficult thing to achieve, but the result is excellent - a beautiful Instagram that you want to subscribe to.

• @biancazapatka

  And now the brightness is at maximum! I am sharing with you one of my favorite profiles. Do not look at an empty stomach! Each photo is like a work of art, each has a lot of color, a lot of design elements. But all colors echo and the abundance of everything coexists in harmony.

• @sushi__panda__

  Golden mean. When you want to use classic black and white, but also bright colors. Just add a bright accent to the bw, for example, red. Ready! You are gorgeous!

• @yam_yam_irk

  A little more about food and professional unique shots. Showcase products in catalog format? Can! But it's too easy. =) What if you organize a photo shoot?.. Remember that unique pictures with an idea will be a hundred times more valuable than catalog ones. But they will also cost you more energy.

• @mir_matematika

  This is a math tutor profile. The photo tile itself is a simple “checkerboard” where identically designed photos go through one publication. The trick here is to style the profile to fit your theme. For example, geometric shapes and mathematical icons have been added to this account: this does not require a lot of fuss, but makes the profile much more attractive. So feel free to take it into service, the main thing is not to overload.

• @delfin_mkala

  We continue the conversation about styling to fit your theme. Here the design is almost “too much”, there are many tricks, bright elements, contrasting colors. But! The topic itself allows such a search, everything related to goods and services for children can go a little beyond. In this example of a beautiful profile, we pay attention to stylization: ducks, lifebuoys - all this reinforces the theme of the children's pool.

  But these are not all tricks. Meet the endless feed on Instagram! Its essence is that the image or icon smoothly transitions from one publication to another. The endless tape has both admirers and haters. Where is the negative? It's simple: for many, due to the fact that all the photos in the profile are combined, it is difficult to catch the eye on something. In my opinion, here the endless feed is implemented very neatly and does not turn publications into mush.

• @bs_bomond

  Here we see an element of an endless ribbon - the line smoothly flows from one photo to another. Attracts attention, but does not distract from the main photos. As a result, we get a non-trivial and beautiful profile on Instagram.

• @kidscare.official

  Here we also see small infinite elements. Plus, there is compliance with the color scheme of the substrates: blue and pink. Why do such things? They help out a lot when there is no way to combine the photos themselves: they can differ in color, lighting, design. Then endless elements and backgrounds help merge diverse photos into one style. Immediately there is uniformity, which is so important for publications.

• @the_barbershop_group

  Here is another profile with an infinite element. The best option when you want to add raisins, but you don’t want to spend a lot of effort. We take one detail and run it through the entire profile. Done, you are amazing!

• @mantin.home

  A moment of subjective opinion. I really like the checkerboard on Instagram profiles, by the way, I already talked about it in this article. In my opinion, this is one of the most convenient and pleasant formats for perception. If the templates for checkers are also made in a stylish way, then they are generally delicious. As a rule, informational posts are drawn up with a checker, which is +90 points for convenience.

• @grid_moscow

  Did you think we would end the conversation about checkers so quickly? =D See Instagram example for a car service. Here we do not see dirt, spare parts lying around and car mechanics covered in fuel oil. Accuracy adds, firstly, a checker, and secondly, the thoughtfulness of the pictures themselves.

• @avealalat

  Maam, can we talk about checker? =D In general, in short: such a trick can be implemented not only with the help of the same template, but also with the help of inscriptions on the photo. The main thing is that the text is readable, of course. And if you also choose a cool font, you will definitely get a couple of points to the beauty of your profile on Instagram.

• @repetitor_math_online

  Olya, calm down with your checker! No! =D There is one more thing. Patterns for checkers may not always be 100% the same. If you keep the color scheme, but change some elements, it will be even cooler. So you can individually make your own template for each checkers post, or at least make 4+ different templates. It will turn out very nice and somehow more “wow, how the person got confused!”.

• @pelmenya_irk

  Potentially Delicious Content – ​​Aesthetic food images immediately start salivating! The profile is made in dark colors, which makes it stylish and status, and most importantly, nothing distracts from food photos.

• @wedress_studio

  A simple solution to add aesthetics - frames! The same white frames, as in this example, add to the air profile, allow you to focus on the picture and, of course, add zest. So beauty is not always the invention of the bicycle.

• @prazdnik138

  Don't like the same frames? Business, do something different! It will also turn out very nice.

• @chistyydomeco.belka

  We will slowly move on to talking about templates with you. Now drawing an individual or buying a standard template is a very popular thing in the field of Instagram. You get a template - insert your photos - you're done! If you wish, you can make up the photo yourself, for example, in the Canva application. By the way, we already talked about it earlier in the article.

  In this example, we see a color template where the whole design is based on 3 colors: blue, gray and white. As a rule, the prevailing colors are chosen based on the company logo.

• @say.yes.agency

  Another example of templates with multiple colors and designs. Remember that the more different elements you have and the more they are active in the feed, the more difficult it is to combine them. So advice to you: be sure to use the tile designer on Instagram. For example, the UNUM application. It reproduces the social network tiles, which gives you the opportunity to know in advance how certain pictures will look next to each other. You can learn even more useful applications in one of our articles.

• @atami_jap

  By the way, for some topics, color extravaganza is not only acceptable, but also desirable. For example, Korean cosmetics, baby products, dry pools. Here, the color play on the verge of a foul is quite harmonious. But again, everything depends on your taste: not everyone manages to catch the balance between extravagance and outright trash.

• @nats_auto

  And you can get by with just one color in templates. Look, blue has been added to the profile: both in the main tile and in the covers for Topical. And everything went from the company logo. And as a result, we have a uniform profile, in which, by the way, there is also a lot of "air" due to the abundance of white. Watch how you can beautifully present a topic that is difficult for Instagram, as, for example, this car service did.

• @pigmalion_salon_krasoty

  There are templates a little more complicated, where not just uniform colors are used, but colored backgrounds or substrates, as in this example.

• @ylettravel

  Do not underestimate the work with captions on the photo - they help the user immediately grab what he is interested in. You can simply put an inscription on the photo, or you can, as here, use templates. By the way, pay attention to a common trick - to place similar photos in one line vertically.

• @goodgarden_studio

  Since we’ve already touched on the subject of post layout, posts with the same or very similar design can be placed in one line vertically, horizontally, or you can come up with your own order and post photos even as a snake, even as a spiral, at least . .. at least as, in general . =) What is enough for your imagination.

• @gcc_irk38

  In almost every article I say that banal stock photos are bad for your Instagram. But there are also exceptions. We take a cartoon stock, add a template, put inscriptions - it turns out very well! So, if you have time to select hand-drawn pictures on your subject or there is a designer in slavery who can be exploited, feel free to experiment with drawings.

• @jp_clubbust

  Continuing the theme of drawings, look how cute these painted busts are! They are in some info posts, on the avatar, on the covers of Actual. Yes, there is no super-originality in this, but the profile is remembered thanks to bright pictures. Plus, there are elements of an endless ribbon and work with white frames. I definitely approve! =)

• @sidorova.koza.brand

  Now I will embarrass myself again, because I don’t know how to describe this profile. Strange, even surreal in places... You have to muster up the courage and go beyond the limits of normality in order to start maintaining an account in a similar vein. Think you can't do it right? Photo stocks to help you. There are a lot of oddities there, you will definitely find something for yourself, I give a tooth. =) And I also give a link to an article where free photo stocks are collected.

• @seizetheimpress

  If using content on photo stocks is too easy for you, and you are eager to create and get up, you can take unique pictures in a similar vein, as the owners of this profile do. The guys are strange, but cool, bravo!

• @keti_spain

  Sometimes your merchandise can inspire you with ideas for an interesting presentation of photographs. How can you beautifully serve dolls? You can just take a picture of them on a photophone, or you can ... arrange a trip around the city for them! The very idea of ​​humanizing dolls is not new, but with a stylish implementation, it all looks cool. Although a little creepy in places.

• @timandtimicecream

  When writing this article, it is not always possible to maintain objectivity, so I introduce you to the profile that fell in love with me at first sight. Something from pop art, something from minimalism... Personally, I am delighted! I definitely advise you to look through the account, pumping in a combination of bright colors is guaranteed to you!

• @42coffeeshop

  This is my article, I do what I want until the editor sees it. =D Therefore, I show another profile on Instagram, which is similar to the previous one. Again, bright colors, mouth-watering photos, party-like, modernity. A little more and I will perform an ode to these profiles! In the meantime, I'm singing, you run into these accounts to soak up the beauty.

• @alexandriaslens

  Oh, we have a good charge of inspiration and practical advice! At least I really hope so. And therefore - at the end of the article, dessert. =) A profile of a talented photographer whose pictures you want to look at, and look at, and look at. Let's discard all the problems: a drop in activity on Instagram, an unwritten content plan... Just enjoy.

• @service1ps

  Well, now we have reached the promised figure of 50! Although I put the profile to the end, it takes first place in my heart. Yes, yes, this is the Instagram account of our 1PS Service! We try to please you with beauty and usefulness 2-3 times a week: we talk about useful things with metaphors and jokes, select images with trepidation. And, of course, do not forget to spoil you with gifts: subscribe to our profile, repost any post in your stories and get a 5% discount on any Service service. The commercial break is over! =)

Conclusion: why was it necessary to watch beautiful Instagram accounts?

Yes, there was no need for anything. =D Of course, if you are not concerned about the successful promotion of your profile, it is useful to see what others are doing, analyze their chips, think about how this or that stylistic move is implemented. All this encourages improvement. So don't forget to periodically raid Instagram.

In the end, I want to share with you my observations:

• Empirically, it has been proven that if the profile has a sloppy or banal avatar, the rest of the design will also be lame. In order to save time when collecting profiles, I did not even log into accounts with a so-so avatar. What follows from this? That the avatar should be beautiful! It is with him that the user begins to get acquainted with your company. May it be successful.
• Accounts with an aesthetic product by default, such as flowers or cakes, prefer not to implement any chips. And in vain. All profiles become one person and it is difficult to single out at least some company.
• In addition to inspiration, the analysis of beautiful accounts and the analysis of competitive accounts on Instagram allow you to identify imperfections in your own profile. Detect and eliminate. =) By the way, if you don't know what to pay attention to, this article will make your life easier. In it, we told you how to objectively evaluate your account.

If you don’t have the time and energy to shovel mountains of profiles, analyze something there, for this you have us. We will evaluate your competitors and tell you how to improve your account. Learn more about Instagram promotion here.

Would you like to be consulted in detail? Our Support Department specialists are so cool that they will tell you about social networks just as well as real SMM specialists.

Write to [email protected] and find out how to start working on your account.

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