How to get verified on instagram 2017

How to Get Verified on Instagram in 2023 [6 Simple Steps]

If you want to know how to get verified on Instagram, you’ve come to the right place.

In this guide, we’ll tell you how to apply for that coveted blue badge (that’s the easy part) and provide some tips to help you qualify (that’s the hard part).

What does Instagram verification mean?

Who can get verified on Instagram?

How to get verified on Instagram in 6 steps

10 tips to get verified on Instagram

Instagram verification FAQ

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

What does Instagram verification mean?

Instagram verification is the process of getting a blue checkmark badge that tells other users on the platform that an account really belongs to the user, artist, brand, or organization it represents.

You’ve probably seen plenty of verification badges around. As with Twitter, Facebook and, yes, Tinder, the little blue checkmarks are meant to indicate that the platform has confirmed the account in question is trustworthy, or at least they are who they say they are.

These badges are designed to make the real accounts stand out, so that Instagram users can be sure they’re following the right person or brand. They’re easy to spot in search results and on profiles, and they convey authority.

Source: @creators

It’s easy to see why verification badges are also a coveted status symbol. They’re rare, and exclusivity lends a certain amount of prestige—which may or may not translate to better engagement.

That said, Instagram is clear that verified accounts (just like business accounts) don’t get special treatment from the Instagram algorithm. In other words: if it is true that verified accounts earn higher engagement on average, it’s because they’re posting great content that resonates with their audience.

Who can get verified on Instagram?

Anyone can request a verified badge on Instagram. However, Instagram is notoriously picky (and in many ways mysterious) about who actually gets verified. So, if you’re running an account that’s right on the cusp of “notable,” how do you know if you meet the criteria?

Just because you have a blue checkmark on Twitter or Facebook, for instance, doesn’t guarantee you’ll get one on Instagram.

Instagram is blunt, saying that “Only some public figures, celebrities, and brands have verified badges on Instagram.” In other words: “only accounts with a high likelihood of being impersonated.”

Here is what we do know about eligibility.

First, you must adhere to the network’s Terms of Service and Community Guidelines. On top of that, your account must meet each of these criteria:

Authentic: does your account represent a real person, registered business, or brand? You cannot be a meme page or a fan account.
Unique: only one account per person or business can get Instagram verified, with exceptions for language-specific accounts.
Public: private Instagram accounts do not qualify for verification.
Complete: do you have a complete bio, profile picture, and at least one post?
Notable: this is where things get subjective, but Instagram defines a notable name as one that is “well-known” and “highly searched for.”

If you’re relatively confident you meet these criteria, or you just feel like rolling the dice, it’s time to go ahead and verify your Instagram account.

How to get verified on Instagram in 6 steps

If you’re a visual learner, watch our video that covers everything you need to know about getting verified on Instagram. Otherwise, keep reading!

The verification process on Instagram is actually quite simple:

Go to your Instagram profile and tap the hamburger icon in the top right corner
Tap Settings
Tap Account
Tap Request Verification
Fill in the application form.
- Your legal name
- Your “known as” or working name (if applicable)
- Select your category or industry (for example: blogger/influencer, sports, news/media, business/brand/organization, etc.)
- You also need to submit a photo of your official government ID. For individuals, that could be a driver’s license or passport. For businesses, a utility bill, an official business document, or tax filings will do.
Tap Send.

According to Instagram, after their team reviews your application, you’ll receive a response in your notifications tab. Because of historical and ongoing issues with scammers, Instagram is very clear that they will never email you, ask for money, or otherwise reach out.

Within a few days or a week (some say it can take up to 30 days), you’ll receive a direct yes or no. No feedback or explanation.

This is what a no looks like:

And here’s a yes, break out the bubbly:

10 tips to get verified on Instagram

So, yes, anyone can apply for verification on Instagram. But actually getting approved is a lot tougher.

We’ve gone ahead and compiled all the best practices that will maximize your chances of getting verified as you move forward with your quest to prove your brand’s noteworthiness.

1. Don’t try to buy an Instagram verification badge

We’ll get this one out of the way first: that guy in your comments who says his friend works for Instagram? Please do not give him money.

The same goes for any third-party app or random account that offers “full refunds. ” And for any random account that DMs you because they want to sell you their badge because they “don’t need it anymore.”

Instagram scammers know that people and businesses feel outsized emotions about the blue check, and some are pretty effective at appearing legit, so stay on your guard. And remember that Instagram will never request payment, and will never contact you.

Tl;dr: The only way to get verified is through the official form, unless you are Jennifer Aniston (in which case, scroll down to Tip #7: Work with an agency or publicist, or maybe stop reading this article entirely because you’re doing great!).

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

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2. Monitor for impostor accounts

If you’re struggling with persistent unauthorized, fake, or fan accounts impersonating your brand, then we have good news for you. You’re a prime candidate for verification on Instagram. After all, distinguishing real accounts from fake ones is verification’s stated purpose.

Your annual social media audit should make it clear whether impostor accounts are a problem for you. You’ll want to monitor and document these accounts using a social media monitoring tool like Zerofox’s Hootsuite integration.

3. Get more (real) followers

Look, we don’t have the numbers but it honestly feels sometimes like you need a ridiculous number of followers in order to get verified. There is absolutely no evidence that this is a real rule, but—it can’t hurt? Or maybe correlation does not imply causation after all?

Actually, what is more likely is that as people or brands get more noteworthy on and off Instagram, follower counts rise alongside.

If you want to hedge your bets and play it both ways—chicken and egg—here’s some inspiration for how to get more Instagram followers.

Pro Tip: Just don’t try to take a shortcut and buy your Instagram followers. (Plus, breaking the Community Guidelines and then asking Instagram to examine your account is a very effective way to get your account shut down.)

4. Delete any cross-platform links in your bio

In what some might call a slightly petty move (we would never dare), Instagram insists that verified accounts can’t have so-called “add me” links to other social media services in their Instagram profiles. You can include links to your website, landing pages, or other online properties, just definitely don’t link to your YouTube or Twitter account.

On the other hand, if you have a blue checkmark on your Facebook profile but not on your Instagram account, Instagram does explicitly encourage you to link to your Instagram account from your Facebook page to help prove your authenticity.

5. Be highly-searched for

Social media is all about serendipitous, organic discovery (this is what the Instagram Explore page is for, anyway—and making it big there can have a real impact on your engagement and follower count).

But when it comes to verification, Instagram wants to know if people care about you enough to tear themselves away from the seductions of the feed and spontaneously type your name into the search bar.

While Instagram doesn’t provide analytics on this data, we’d put money on the fact that Instagram’s verification team does have access, and will check up on how often users are searching for you. Which leads us to our next point…

6. Apply when your name is in the news

Google yourself. Has your brand been featured in multiple news sources? Did a recent press release or white paper get picked up? Do you have a sound bite or a profile in a major international publication? Paid or promotional content definitely does not count.

If PR hasn’t been a priority for your brand thus far, you might have a more difficult time proving how “notable” you are. Especially because there’s no place to submit your proof: Instagram does its own research, so it’s up to you to make sure your news is above the fold and impossible to ignore.

If you’ve recently experienced a windfall of attention, or you’re planning a big announcement, think about capitalizing on it and applying for that checkmark while your name is hot.

7. Work with an agency or publicist

If you have the budget and the ambition, hire a reputable digital agency that has access to Facebook’s Media Partner Support tools. Your publicist or agent will be able to submit requests to claim usernames, merge accounts, and get accounts verified through their industry-only portal.

Is verification guaranteed? Of course not. But a request from an industry professional through the Media Partner Support panel carries more weight and distinguishes you from the crowd.

8. Be honest

This tip should be a no-brainer, but because the consequences are dire we feel compelled to highlight it. In your application to be verified, you have to be truthful above all else.

Use your real name. Choose an appropriate category. Definitely don’t falsify any government documents.

If you stretch the truth anywhere in your application, Instagram says that it will not only deny your request, but it may delete your account as well.

9. Make sure your profile and bio are complete and effective

Instagram’s listed requirements for verification (a bio, a profile pic and one post? really?) are a low bar. You don’t just want to meet it. You want to hurtle over it.

Optimizing your Instagram bio will not just impress the verification team when they come to check you out, but can pay ongoing dividends in the form of new followers and conversions.

10. If you’re turned down the first time, try again

If, after all your hard work, Instagram comes back with a rejection, embrace the opportunity to zero in on your goals and redouble your efforts.

Hone your Instagram strategy, build a dedicated following, and earn buzz off the platform as well.

And then, whether you wait the 30 required days or spend a few fiscal quarters hitting your KPIs, you can apply again.

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Instagram verification FAQ

How many followers do you need to get verified on Instagram?

Technically, there is no minimum follower count for getting verified on Instagram. As long as you are able to prove that you are a “notable,” or highly searched for, person (or your account represents a widely recognized business or organization), you can get your account verified regardless of your number of followers.

How much does it cost to get IG verified?

Instagram verification is free. Instagram will never ask for payment for the verification badge, and if someone is offering to verify your account for money, they are trying to scam you.

How do you get a blue check on Instagram without being famous?

To get a blue check on Instagram, you have to prove that your account may be impersonated because you are a notable public figure or represent a widely recognized organization.

Save time managing your Instagram presence by using Hootsuite to schedule and publish posts, grow your audience, and track success with easy-to-use analytics—all from the same dashboard that you run your other social media profiles on. Try it free today.

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How To Get Verified On Instagram

If you were Beyonce, how would you get verified on instagram?

Well that’s simple! Just create an account! That’s it. 🙂

What do you do if you’re not Beyonce, you can’t contact instagram, they won’t call you back or talk to you?

Well we’ve analyzed the verification process, come up with some creative ways you can get there and even added some bonus instagram tips and tricks.

But first why get verified and what’s the big deal about it?

Contents

Top 5 Reasons To Get Verified:

1. Easier to get followers and build an audience

Once people see that verification badge next to your name they will note that you’re important. You are worth following because that’s what instagram told them. Even when using basic tactics such as commenting on posts, people will notice your badge and your chances of getting a follow from them have now increased. Once your audience is built you can promo or sell anything you’d like.

Wendy’s is Instagram Verified

Influence can be used in many ways.

2. Easier to verify other accounts you own

Once you get your first verification accomplished verifying other accounts will become easier. There are whole businesses built behind just verifying people on twitter, instagram and facebook. Do we endorse this? Well yes and no, we’ll get to that later. What’s most important is getting verified the correct way, it’ll be a testament to the PR you’ve built for yourself or your company.

3. Gain Social Status

The power of social status has been around since the beginning of man. People are constantly trying to figure out who in the tribe is a leader and who is vying to get there. If someone ever does research on you then they can quickly establish you’re a community influencer. Influencers can get paid to do promotions and close business deals easier, which leads us to our next reason.

4. Gain more credibility when reaching out to potential partners

A great tactic to do more business on instagram is by DMing others. I’ve seen web developers get clients this ways, cofounders pitch their startup ideas and people form partnerships. When the person you reach out sees that blue verification badge, it’ll help get you one step closer to getting your foot in the door. You’re not only followed by others, but stamped important by the very platform they’re on.

5. Become recognized by your fans

If you’re an already established brand or influencer and others tend to copy your account then of course getting the verification badge will help fans know you’re the real you. Tons of stories exist online documenting people phishing (trying to trick others into obtaining sensitive information) or scamming with celebrity accounts.

Beyonce Impersonators on Instagram

Is Getting Verified Luck or Skill?

Getting verification can no doubt be a mix of both luck and skill for example:

Famous celebrity photographer Brandon Woelfel isn’t verified, but has over 1.7 million followers:

Nikki Blonsky on the other hand only has 14.4 thousand followers, but she got her verification badge:

Unless you’re an A list celebrity every time you try to get verified can be a roll of the dice. Instagram itself says to get verified you need to be a “public figure, celebrity (the A list thing we talked about) or global brand”. So naturally the next step to follow is building out your online presence to qualify for one of the above.

The more you build out your brand across each channel the more valuable it’ll be your other online channels in turn and so on. Following this process will not only get you verified, but also give you leverage to build more value for yourself and others in your network.

What should I focus on to be verified?

There are two factors that come into play when it comes to getting verified on instagram.

Factor 1. Be a recognizable brand. (This being the main factor).
Factor 2. Linking established accounts together so instagram has an easier time identifying you as an established brand.

Of course being active is important as well, if your account doesn’t post regularly you’ll not only lose followers, but your odds of getting that badge. If you know how to become an established brand then save yourself some time and get to work!

Below we’ll answer some extraneous questions, we’ve been asked before as well as give you some tips so you can build your brand faster!

Can you hack instagram verification?

There’s no easy or cheap hack to use, but we’ve found methods.

The ugly truth is that a black market does exist where you can buy verification’s, however even then you can get verified you may actually risk your account being banned. There are “professionals” out there that I’ve met who can get you verified if you pay them an upwards of 8 thousand dollars, in the end however it won’t be worth it if you’re caught.

Knowing a large media agency can also help in this domain. Some companies have access to social media sites and can get you verified very fast through their connections. The main thing you can do to help instagram and agencies to get you verified is by building a legitimate account in the first place.

Therefore next we will discuss how to build your brand so you can get agencies to implement this strategy or do it on your own.

How do you build out your brand so instagram recognizes you?

We now come to the main topic, building PR, which is a key staple in branding. By doing some PR yourself you can then be positioned to finally get accepted! Also, the greater your media presence the greater the chances someone has of impersonating you, which is a factor that instagram takes into account for verification. Obviously there isn’t guaranteed way to be instantly accepted, but by following some of these methods your chances will increase dramatically.

Building out a blog, getting interviews on major publications, gaining followers on twitter, quora, linkedin, facebook and youtube, posting regularly on instagram itself to build up your followership are all things you will need to study. We will go over each of these methods starting from some of the simplest to the more complicated ones.

Guide to Building Out A Blog:

There are tons of articles online talking about what it takes to build out a solid blog, in this section we’ll go over the basics.

Your platform: Building your own website is best, a simplified way to do it would be using squarespace, wix to quickly build out the platform you’d like to blog on. Be careful though, if you don’t put the money in, Wix and Squarespace can make your site look unprofessional very quickly. www. medium.com lets you login and start blogging with the least set up required. Once you build out your blogging habits then perhaps you should then build your own site.

You can share your blog posts to different online forums such as reddit.com, linkedin groups, stumbleupon and many more. As time goes on you’ll gain more readers. It’s helpful to know some SEO basics as well, which will give you an edge make sure you write evergreen content!

At the source of every developed brand is content production, which is what you need to get in the habit of creating. If you get into blogging you should check out our guide on how to make blog thumbnails in less than 2 minutes or less! 🙂

How to Get Interviewed:

If you built a blog out getting interviewed will be easy especially if you have a notable accomplishments in your field of interest as well. Put together a press kit (promotional package about you) and start reaching out to various publications.

Getting interviews on major publications isn’t as complicated as it may seem. As you’ve probably guessed starting small is an easy way in. Sites such as www.haro.com are always looking for an opinion from various experts in multiple fields.

A lot of people have podcasts nowadays, so reaching out online and pitching yourself can be very beneficial too. If you’d like to get interviews Stitcher can be a great place to build success.

One of the easiest ways to get interviews is to also give them. Starting your own podcast or even featuring stories about notable people on your blog can be a great way to build credibility.

As you build up your interviewing skills you can then send an email to your local tv stations, bigger podcasts and publication writers. You should be building up relationships with them early on to make your cold pitch warm! Start engaging with their content. 🙂 If you’ve interacted with them before pitching will become much easier.

You can find plenty of writers, distributers and podcasters on twitter, instagram, their own blogs and maybe even your own network!

How to Build a Quora Audience to help get Verified

Answering questions on quora is a very easy way to get viewers and notoriety! My account for example gets 500 views per week and I built it up with a very simple process: by 3 questions a day.

A friend of mine likes to write an essay per answer, they have been featured in other websites and more due to their in depth posts.

Once you become a top quora writer you can then use that influence to become a writer at other major publications such as Forbes, Huffington Post, Inc etc. Becoming a writer will get you in contact with other writers, which means more influence and interviews you can then leverage for exposure. A way to build more traffic to your blog is by linking back to it on your profile. Remember to interconnect all of your online profiles!

How to Get More Followers on Twitter to Help Get Verified on Instagram

Gaining followers on twitter can be achieved in two simple ways.

Use tools online to follow others and have them follow you back known as follow for follow.
Create interesting content.

On a brief side note: Like Instagram, twitter verification is about building brand awareness. The best part about it is that unlike instagram you can actually apply by going here: https://support. twitter.com/articles/20174631

Now back to using tools and writing interesting content. When it comes to online follow for follow tools followliker.com is a site many have used multiple times, but a ton exist. Twitter also has a train of people using follow for follow hashtags, however they will very rarely engage with you and are most likely bots so my advice would be to stay away.

Actually creating interesting content is difficult, however like blogging as your niche awareness increases you’ll gain more followers and have breakthroughs. One of the simplest methods to create interesting content is by modeling your own content after accounts you admire. With experience and testing you can then get better with each tweet!

How to Grow a Facebook Page

Building up a facebook page can be done just like twitter and you can pay to make some posts gain more exposure. If you plan to build up your page organically you can still get an admirable amount of followers as well, study each post use ads to get an initial following and then grow from there. When someone follows you on twitter, linkedin, or quora you should then make it as seamless as possible for them to be other platforms.

One thing many don’t know is that you can actually rank your facebook page on google, this is why picking a good name is important. Videos especially live videos can be a great way to stand out from other pages. Using high quality pictures can also differentiate your page, most of all be sure to plan your content out.

If you’re a business and you have clients getting them to like your page can go a long way. As mentioned using advertising is a great way to spark growth on your page. Here’s an article we wrote on how you can spy on facebook competitors ad campaigns.

How to use LinkedIn to Help you Get Verified on Instagram

Linkedin is mainly a networking tool, however it’s a great place for building up relationships with key social media influencers, distributors, writers, reporters, etc, that can build your brand fast. Most recently the power of linkedin has been on display with wave structure like status updates.

Writing personal stories and creating engagement groups are very valuable methods. The views that can be generated can’t be underestimated, remember it only takes one to make a difference. A useful thing to do is re-purpose content to tailor each platform, build leverage.

The most important thing linkedin lets you do is check the analytics of each post so you can then find out how to improve your post quality. Unlike twitter, linkedin actually gives you high quality insights on your posts.

How to Get Instagram Verified by Growing On Youtube

Youtube can be a surprisingly great platform to build your brand. While using video in places like instagram or facebook attracts your existing userbase, Youtube like blogging is great for gaining an outside audience.

A common strategy we’ve seen is repurposing facebook live videos and sharing them on a youtube account. Of course another way to grow your youtube channel would be to advertise it or better yet do collaborations with other youtubers similar to you.

Starting a contest for youtubers in your niche with a reward can also be a great way to promo your channel. Pay attention to your channel analytics and where viewers drop off. The more videos you create the better you can exract data and move forward like any content creation platform.

Make sure you fill out your channel description well because there is a proper way to title your youtube videos to rank for SEO and of course use intro vid pictures that capture attention. Remember, link back to your website or blogpost to gain more traffic!

How to Get More Followers and Build a Following on Instagram

Instagram of course is a great place to validate yourself and build a following on the main front! Just remember that you should be on multiple platforms to further prove out your authenticity.

When promoting your instagram account you can grow very fast by simply paying other influencers to promo you. Influencer marketing (paying big social media accounts for promos) is growing rapidly and can be a cheap way to gain massive exposure. This method can be used across any social channel and we recommend you test them all.

On the flip side starting an instagram group of influencers and focusing on hash tags can be tremendously useful if you’re building the account from scratch. A good strategy to map out your content would be to find 10 accounts whom you inspire to be like and post content similar to them. As always extract data from each post rinse and repeat!

Lastly there are tools just like www.followgram.me which you can implement to follow your audience or randomly comment in hopes of getting attention and ultimately a follow back. Remember though that if you use any of these tools you run the risk of getting banned.

We’ve also written extensively about instagram tools and bots you can check out as well.

Conclusion:

Of course the tactics I’ve mentioned above can be used across other social platforms. The earlier you begin these practices the faster you’ll build a brand and become verified! We’ve gone through multiple methods from buying your way to the top, the importance of having multiple social channels built out to tactics you can implement today if you don’t have a dollar.

Getting verified on instagram is no doubt one of the most difficult things to do on a social platform since they’re one of the few who don’t have an official process. As always let us know if you have any questions and we’re happy to help. If you’d like someone else to grow your brand talking to a digital marketing agency can be a great help. To follow up with Instagram themselves call: 650-543-4800 or email them: [email protected]

Let us know if you have feedback and good luck. 🙂

Bonus: How To Use Instagram For Sales

Since 2010, Instagram has been changing how the world shares their photos online. Instead of scrolling through your Facebook or Twitter feeds, Instagram allows every user to find photos that are of interest to them. The hashtag is an iconic internet symbol that means so much more than it used to. With individuals, professionals, global corporations, and celebrities using the mobile app everyday, it’s no surprise that marketing tools have evolved to incorporate this social media powerhouse into their practices.

Utilizing Instagram for sales can seem like a simple process; take a photo, post it, and wait for the customers to roll in. However, the truth is far from this idyllic story. Marketing and making sales on Instagram is a multi-pronged system that requires attention to detail, meticulous scheduling and thoughtful processing to achieve growth. Active engagement with consumers, making room to collaborate with your fellow businesses, and incorporating Instagram stories or live streams are currently the most powerful assets for your success.

Be Active and Engaging

One of the most powerful ways a company or individual can grow on Instagram is by being attentive. Read as many comments as you can, replying to inquiries and cheering on positive messages. Being able to directly respond to a viewer can increase your chances of acquisition in a much faster timeline. When the inevitable negative comment arrives, there are two options. If the comment is harassment or spam, delete it and move on. Words that are destructive to the brand or show a less than stellar impression, respond in kind. “We’re incredibly sad to hear that your expectations were not met; please contact us directly so we can make it right at [email protected]” easily disarms the commenter, neutralizing the situation. When they send the email, take it seriously; this is providing more insight into your reputation and efficacy as a business.

Many companies find that users post images and hashtags about products or services they already love without having to be asked. Show appreciation by liking and commenting on these posts! Individuals love feeling like they matter and are noticed by the companies they invest in. When you find a post that is beautifully edited or composed, you can ask the user if you have permission to repost it. Give credit to the original poster by tagging them in the photo. Word of mouth marketing is strong, and this is an effective way to implement that.

Collaborate With Others

If you are offering a product or service on Instagram, find out what compliments your business well. Many protein vendors share photos of their items alongside other popular items like whey protein cookies, fitness DVDs and sneakers to set the stage for a potential customer. It’s like preparing a mannequin for the next season of fashion; show a consumer what they can do with your service and how it benefits their lifestyle. Remember to tag the other companies in your image; you may build a powerful bridge to cross-promote in future marketing endeavors!

Once you’ve established one or two companies to collaborate with, host a giveaway or other contest to expand your reach. Influence is king on Instagram; the more new viewers you can attract, the higher your chances of acquisition become. Giveaways bring in a large flux of mostly inactive followers, who will likely not convert, but your potential for future sales multiplies as these followers are introduced to the brand. Over time, the relationship between viewer and product becomes stronger until brand loyalty is achieved.

Use Instagram Stories and Live Streams

Photography can be beautiful and attract the eye, but moving images and live video are the new viral marketing tools for modern businesses. Instagram Stories are snippets of video or moving images that a user chooses to view, not knowing what they see until the story is opened (like a book). Use these tools to show off how a product looks or is used, focusing on fun and dynamic movements. A protein company might make a four clip story about how to make a raspberry chocolate truffle shake, step by step, and have a generous shot of the product to show it off. Users will automatically receive the message and will want to learn more about what’s been presented to them. Hashtags can be applied to stories as text, allowing you to categorize your story so that it shows up for anyone interested in that topic. For example, this protein recipe story may use #healthyfood, #chocolate and #proteinshake to expand their reach to more unique views versus those who are already following your content.

Instagram Live is a way to broadcast live video to anyone who is available to view it. These are best utilized in a schedule, with plenty of time to announce when you will be broadcasting, to followers. Share images or stories referring to the date and time of your live stream so that customers can tune in, while new viewers can learn how to connect more with your business. Following the protein example, this company may choose to launch a live stream focusing on the importance of their protein blend and how it will help benefit an active lifestyle. Take advantage of the audience and make time for a question and answer session, or show the product or service in action. The most important element in a live stream is answering viewer questions that appear in the live chat feed, or acknowledging those who comment positively about the brand. This is a real time, interactive way to connect with the people who support and show interest in your company.

Are there any sales tactics you use that we missed?

Have you been verified before?

How close do you think your brand is to being verification worthy?

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How to get verified and get a tick on Instagram

Many influencers, athletes, musicians and various media people, as well as brands, try to get a tick on Instagram, but not everyone succeeds and often not the first time. In the article, we analyze what the blue tick on Instagram means, to whom it is given and what needs to be done for this. We share tips on how to increase the chances of verification.

What does the blue tick on Instagram mean?
Who Can Get a Tick on Instagram
Why they give a tick on Instagram: account requirements
Is it possible to buy a blue tick on Instagram
How to get a blue tick on Instagram
How to increase your chances of getting ticked on Instagram nine0006

What does the blue tick mean on Instagram

Some Instagram profiles are marked with a badge with a tick. This means that the account belongs to a famous person or brand, and the owner has confirmed its authenticity.

An example of a verified account

What are the benefits of having a check mark on Instagram

It is believed that verification on Instagram increases reach and reduces the likelihood of a ban. There is no evidence for this, however, a tick in the profile still provides some advantages. nine0003

People who have achieved a certain popularity sooner or later have fans and imitators. When trying to find an account of a famous person through the search bar, there will be many "left" pages. If the profile is ticked, the target audience will immediately understand who to follow. The same goes for brands.

A verified account is immediately highlighted.

Another plus is that the checkmark reduces reputational risks. As your fame grows, you may encounter a common problem: scammers create fake pages and deceive gullible people on your behalf. For example, they offer to buy merch or an information product, invest in a “reliable project”, and the like. nine0003

It is much more difficult to do this with a verified profile. When searching, users will first of all pay attention to an account with a check mark. In the header, you can indicate that this is the only genuine page, and all others are fakes. If you are in sales, having a badge will increase the confidence of potential buyers.

Try SMS mailings for business

Select the desired segments among subscribers: by age, interests, gender.

Who can get a tick on Instagram

Instagram profile can be verified by public figures who are something of themselves and have reached a certain level of media: actors, athletes, models, politicians, musicians, various representatives of the arts, and so on. There are verified accounts of various areas - makeup artists, lawyers, authors of information products and much more.

Brands that have gained some recognition and fame, at least locally, can also get a tick on Instagram. nine0003

Why they give a tick on Instagram: account requirements

There are a number of criteria that a profile must meet in order to receive a badge:

authenticity - belongs to a real person or an officially registered company;
uniqueness - this allows the presence of accounts of the same brand in different languages;
completeness - all information in the bio is indicated, there is an avatar and at least one publication;
publicity - a community has been formed around an individual or brand, as evidenced by media mentions. nine0006

Of course, the account must comply with Instagram's terms and conditions of use.

Is it possible to buy a blue tick on Instagram

The official position of Instagram management: accounts that meet all the requirements are verified for free. Any attempt to get a tick around the rules is considered fraud. If the fact of this is revealed, the page will be blocked.

However, there are people who offer to buy a tick, and the demand for this service is quite high. It is safer to cooperate with agencies that work under a contract with a guarantee against deletion and take payment only after verification. However, you need to understand that you agree at your own peril and risk and may lose your profile if something goes wrong. In addition, the cost of the service reaches several thousand dollars, so weigh the pros and cons. nine0003

How to get a blue checkmark on Instagram

Go to settings, click "Account" and select "Request Verification".

Select the desired item in the settings

An application form for verifying an Instagram account will open. First step: you need to add an official document proving your identity or company registration. Options:

passport;
state-issued identity card;
driver's license;
tax documents; nine0006
utility bill;
founding documents of the company.

A nickname will be automatically loaded in the "Username" line, and below you need to specify the full name.

How to get a blue tick on Instagram: fill out the verification application

How to get a blue tick on Instagram: fill out a verification application

Second step: confirm that the person or brand you represent is of public interest. Choose a category that characterizes the direction of your profile: media, sports, music, digital content creator, and so on. Indicate the country or region in which you are most popular. nine0003 How to get a tick on Instagram: provide as much information as possible

You can also describe your audience: who these people are, what their interests are and why they follow you. Next, list the names or titles by which the person or brand is known. Both items are optional, but we recommend that you complete them to increase your chances of getting a checkmark.

Add links to publications in the media, accounts in other social networks and other sources that prove that you are interesting to people and have a certain media weight. All information is carefully analyzed, so custom articles and other paid content can harm your reputation. nine0003

Check the specified data and send a request for verification. Within 30 days you will receive a response with approval or refusal. In the latter case, read the reasons and try again after a month.

How to increase your chances of getting a check mark on Instagram

Even if your account is 100% compliant with the requirements above, there is no guarantee that you will receive a verification badge. It is useful to take a number of actions that will increase the chances of success.

Grow your audience on Instagram

Accounts with more followers are more likely to get ticked. This is not a mandatory requirement, but there is such an observation. We have articles on how to increase reach and gain an audience on Instagram.

Draw is one of the effective ways to promote

Promote on other platforms

Develop accounts on YouTube, Telegram, TikTok and other social networks. Gain followers so that Instagram staff sees interest in you across platforms. It’s great if you can confirm profiles on other sites - this contributes to a positive decision on verification on Instagram. nine0003

Increase media exposure

Try to increase the number of mentions of yourself in the media. Participate in events, express an expert opinion on the topics you specialize in, write articles, agree to interviews - perhaps you yourself will be able to propose your candidacy.

We advise you to read:

“What is a personal brand, how to create and promote it”;
"Brand promotion on the Internet - how to make the company name recognizable. "

Regularly create and publish unique content

A full account creates a positive impression of the owner. It is advisable to post content at least a couple of times a week, while its uniqueness is important. At this stage, it is better not to duplicate photos and videos from other social networks on Instagram, especially those with a TikTok watermark.

Do not invite your audience to other social networks

All social networks compete with each other, so you should not invite subscribers to YouTube or TikTok in posts, headers and pinned stories - at least until you get a tick. Show that you are primarily interested in growing your Instagram account. Alternatively, you can place a multilink and specify all links there. nine0003

SendPulse has a block constructor for quickly creating websites and multilinks. You can add buttons for messengers and social networks, buttons to go to the site and chat bots, a gallery with pictures and videos, multi-channel subscription forms, and also accept payments through popular payment systems. Internal statistics and integration with Google Analytics are available. You can place a Facebook pixel and add a custom code.

A couple more tips

If you want to verify your identity, it is better to take a photo of documents next to your face so that Instagram employees have no doubts about authenticity.

It is also desirable that the usernames on Instagram and other social networks to which you provide links are the same or as similar as possible.

Monitor the internet for fake accounts with your name and content. If you find such pages, file a complaint immediately.

Conclusion

Find out what the Instagram checkmark means, who can get it and how to do it.

Use the SendPulse platform for marketing and online sales. Our tools include a website and multilink builder, chat bots for Instagram, Telegram, WhatsApp, Facebook, email, SMS, Viber mailing services, a free CRM system, browser notifications, and a universal platform for creating courses.

Verification on Instagram - why is it necessary and how to pass it

November 12, 2019, 23:26

Surprisingly, but a fact: one small icon can significantly affect the fate of the brand. We have written an instruction article on how to get the coveted tick and how it will change the life of your account.

Sociorama, Sociorama

Having a blue checkmark next to your brand name on Instagram helps your account look more solid in the eyes of users. For many people, this is the deciding factor when considering whether to make a purchase. Photos can be photoshopped, positive reviews can be bought, but verification cannot be faked. This means that the brand is ready to take responsibility for the quality of its product or service.

At the end of the summer, Instagram made the process of getting a blue tick easier, but it's still harder than it looks. nine0003

Where to start?

You need to do the following:

Login to your account through the Instagram app
Go to "Settings"
Select the "Account" section
Click on "Request Confirmation"

Fill in and attach the required data (scanned ID document or your company documents – tax return, latest utility bill or registration certificate)

Everything, the process is started.

What can go wrong?

It is important to understand that from the point of view of Instagram developers, the “verification” checkbox is not a mandatory attribute of each account, but a privilege that is not so easy to get. nine0003

What must be in your account:

original content. No images from search engines or a tumbler - everything should be processed and preferably with your brand logo
Completed profile. About me, logo, website, etc.
Regular updates. The profile must be live so that Instagram considers it serious enough for its fashionable tick. nine0003
Subscriber activity. Likes, comments, but at the same time - no traces of cheating and bots

It may seem that these are simple truths that everyone understands. But it is these obvious things that people often forget. Moreover, the fulfillment of all these requirements does not guarantee that you will receive the coveted check mark.

What to do if verification fails? nine0182

Do not panic. Probably, your account does not seem solid enough to Instagram yet, but you can try to fix it.

To get started, create accounts on Instagram-related platforms like Facebook, Twitter, YouTube (depending on your brand profile).
Learn more

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