How to get partnership on instagram

Partner With Brands and Earn With Instagram's Branded Content

EARN WITH BRANDED CONTENT

Your followers look to you to share the brands and products you love. And as you grow, you can start getting paid by brands for sharing that intel.

JOIN CREATOR MARKETPLACE

INTRODUCING

Instagram’s creator marketplace: Where brands and creators can more easily build branded content partnerships

GET GOING

How to get started with branded content

BRANDED CONTENT TIPS

Sharpen your branded content game

Just do you

Followers can tell right away when a partnership is out of character for you. So stay true to your style and only partner with brands that really speak to you.

Own your partnerships

When a brand sponsors your content, they’ll expect to see their product front and center. And your followers will appreciate your transparency as well.

Create mobile-friendly content

Always capture video content vertically. And since content is often viewed without sound, try to add copy throughout or enable subtitles in advanced settings.

Prohibited and restricted categories

Certain products, like drugs and weapons, can’t be promoted as branded content. And others can only be promoted with restrictions, like alcohol. See the full list.

Format restrictions

Don’t include pre, mid or post-roll ads in videos or audio content. Don’t include banner ads in videos or images. See what it looks like in our visual guide.

Always disclose paid partnerships

If you’re getting paid in any form for your content, you’ll need to add a Paid Partnership label. Unsure if yours qualifies? Check out our full list of scenarios.

EARN LIKE A PRO

How to earn with branded content

Since you’ll negotiate the terms of every branded content deal, each will be different. But it’s always a good idea to provide the brand with data, like your number of followers, average number likes, views, comments and shares your organic content and past branded content deals have received. All of this will help back up why you deserve a certain rate.

Find more ways to earn.

Something Went Wrong

We're having trouble playing this video.To watch the video, please upgrade your web browser.

Learn more

CREATOR SPOTLIGHT

The golden rules of brand deals according to @chazsmith

Figure out how to include the brand in a video you’re already planning. Write a skit where the brand gets sprinkled on as a nice “seasoning” at the end. And create stuff you love, not stuff you think will perform well.

Questions?

What if my business partner doesn't appear in search results when I try to add them as a brand partner?

Ask your business partner to be approved or select “Send Request” when prompted after you attempt to tag your business partner.

LEARN MORE

Do I need to use the Paid Partnership label for things like free trips or gifted product?

Yes, anything received from business partners counts, whether it be money or otherwise.

LEARN MORE

How can I enable brands to promote my posts?

You need to give permission before businesses will see the option to promote your branded content posts. Then there are a few steps to follow.

LEARN MORE

WANT MORE?

More ways to earn on Instagram

BONUSES

Earn money based on the plays of your reels.

SHOPPING

Selling has never been this easy or fun.

BADGES

Another way for fans to show their support — beyond likes and comments!

How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)

It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post.

But the idea of getting your posts sponsored might seem laughable to you. You're not posting pictures skydiving in Australia -- you're posting pictures of your brunch. However, you could be more marketable than you think.

Instagram has become an insanely popular channel for brands to promote their products. In fact, Influencer Central found consumers consider Instagram to be the sixth most effective at influencing their purchasing decisions.

Instagram's popularity might make you feel the platform is already too crowded for you to stand out. But here's the thing -- brands are quickly realizing the power of normal people to promote their products. Micro-influencers, or people with a small number of followers compared to the big players, see the most engagement out of their audience.

Think of it this way: I'm going to trust my best friend's advice over Kim Kardashian's when I'm purchasing a product. I trust my best friend, we share similar interests, and I know she's genuine with her advice (no offense, Kim … ).

It's the same concept for micro-influencers -- with the right strategy, your audience will begin to see you as one of their real friends. The more they trust your advice when seeking out purchasing decisions, the more likely you are to get sponsored.

Here, we're going to show you everything you need to do to get sponsored on Instagram, even if you currently have zero followers. Keep reading to get started or click the links below to jump to a specific section of this article.

How to Get Sponsored on Instagram
What's a Sponsored Instagram Post?
Using #ad and #spon Hashtags

How to Get Sponsored on Instagram

Define your brand.
Know your audience.
Post consistently.
Use hashtags and geotags.
Tag brands in your posts.
Include contact information in your bio.
Pitch paid sponsorships.
Know your worth.

1. Define your brand.

You'll see the best engagement if you're able to define your niche. Do you want to post food and health related content, or focus on fashion? Whatever the case, it's important to establish your brand.

Besides the type of content you post, branding has a lot to do with your overall aesthetic. How do you want to style your posts? What's your messaging? To further solidify your brand, you might want to consider creating a cohesive feed theme (use these feeds for inspiration).

Specificity is key. A good influencer's posts are distinguishable and unique -- when a user is flipping through her feed, she'll be able to pause and recognize every time she sees a post from that influencer. As she continues to see similar content, she'll grow to trust that brand as an expert in the field. If the influencer suddenly and randomly changed course, the user might not understand or trust the content anymore.

Additionally, you might want to connect your Instagram brand with an online presence. Creating a website with similar aesthetic and messaging is a good way to do this -- the more you unify your social media accounts, the easier it will be for brands to distinguish how you can help them.

2. Know your audience.

Knowing your audience is critical for convincing a brand to work with you. It's mutually beneficial for you, as well -- if you understand your audience, you're able to correctly identify which brands will see the most success from using you as their sponsor.

Start by gathering the basics -- what is the gender, age, and geographical location of your core demographic? Which of your posts do they like the best? What times of day do they respond best to content, and what can you infer from this?

The demographic information you gather will help you pitch partnerships with brands. Brands want to know who they can reach if they work with you. Explaining "You'll be reaching thirty-something, working women, primarily from New York, who often use Instagram first thing in the morning and prefer fitness content" is certainly more powerful than saying, "You'll be reaching women."

3. Post consistently.

CoSchedule gathered research from 14 studies to identity how often you should post on social media sites. For Instagram, they found you should post a minimum of once a day, but can post upwards of three times a day.

CoSchedule also found 8:00 AM to 9:00 AM, and 2:00 AM, are the best times to post.

To grow your following, it's critical you post at least once a day. Instagram's algorithm favors new and fresh content, and you don't want your audience to unfollow you or forget about you from lack of consistency.

However, you'll need to figure out what works best for you and your audience. Perhaps your audience feels bombarded when you post three times a day, or maybe they prefer it. Maybe your audience engages most with your posts at noon. It will take some trial and error, as well as Instagram metrics tools, to figure this out.

Featured Resource

Instagram for Business Tips + Templates

Fill out the form to access your kit.

4. Use hashtags and geotags.

Hashtags make your content more discoverable, so they're necessary for growing your following. You can use up to 30 hashtags per post, but TrackMaven found nine to be the optimal number for boosting engagement.

You'll want to use hashtags as relevant to your content as possible. You'll also need to check to make sure the hashtags you use aren't broken or banned (take a look at this list of banned hashtags if you're unsure).

It's critical you choose hashtags that aren't too broad. #Healthyliving, for instance, has over 20,000,000 posts, while #healthylivingtips only has 13,000. The less competition, the easier it will be for your content to get discovered.

When you peruse a hashtag's page, you can also get a deeper sense of what types of content your post will be up against. #Healthylivingtips might typically feature posts with food recipes, while your post is about cycling -- this could defer you from using that hashtag.

Geotags are equally important, but for a different reason. Geotags can help people find you if they're interested in a certain location. This helps you gain more followers, and it also helps you appeal to brands that are interested in reaching a certain demographic. For instance, maybe a boutique sees you often post fashion tips from the California area, and they're looking to appeal to people in that region -- it's a win, win.

5. Tag brands in your posts.

Okay, now you're officially ready to begin reaching out to brands. You've defined your brand and audience and have created some quality, authentic posts. Now, you should have a pretty good idea what types of businesses would benefit from a partnership with you.

It's important to start small. If you're interested in skincare, don't go straight for Estee Lauder -- instead, try tagging small skincare start-ups you've seen across Instagram already.

Let's take a look at an example -- @Tzibirita, a travel influencer, posted this image of herself wearing a Paul Hewitt watch. The image is high-quality and fits with her brand, and she tags @paul_hewitt in her description. Even if you're not paid by Paul Hewitt, you can still post the same type of content and tag their brand in the post. Ideally, it will at least put you on their radar.

Begin with small brands and tag them in your descriptions. Engage with your audience by responding to comments like "Where can I get one?" or "How much?" and the brand will soon see you've proven yourself a suitable sales partner.

6. Include contact information in your bio.

Consider your bio a chance to signal to brands your interest in becoming an influencer. Include an email or website so they can reach you, and include a press kit if possible.

For instance, @tzibirita doesn't waste her bio space. She includes her email and website, and even adds a title -- "content creator". Brands will have no doubt she's open to doing business with them.

Furthermore, you should use a website or blog as your chance to expand on your brand and demonstrate your versatility. Consider adding a Press Page to your website, so brands can take a look at your services. Once you begin sponsoring brands, you can add them to this page so brands can see you have influencer experience.

7. Pitch paid sponsorships.

There's nothing wrong with reaching out to brands and offering your services. With the right pitch, you might be able to land some gigs without waiting for brands to find you.

Look for brands that clearly invest time and money into their Instagram presence. You might start by researching what similar influencers in your industry already sponsor. Remember, it's okay to start small. Working with smaller brands will allow you to build a portfolio.

Once you've curated a list of brands that might want to partner with you, send them an email. In your pitch, clearly and briefly outline who you are, what you do, and any achievements you have in the field that make you an expert. Then, explain why you're a good fit for the brand, and include data such as follower count and average engagement rate.

Alternatively, you might consider sending a brand a DM straight from Instagram. It's certainly more relevant to the job you're vying for, but it might get lost if a brand get hundreds of DMs a day.

8. Know your worth.

Make sure you know how much you're going to charge when brands reach out to you. The industry standard is $10 for 1,000 followers, but it could also vary depending on how many likes you get per post. Additionally, as you grow, you'll be able to charge more.

While you'll want to have a minimum set, you can negotiate to encourage brands to pay more. Perhaps for $300, you'll throw in five Instagram Story posts, and a link in your bio to their website for 24 hours. You can use other Instagram features to sweeten the deal.

Once you have your pricing structure nailed down, you'll need to know how to sponsor a post on behalf of the brand you're working with. Now, keep in mind there are two different kinds of "sponsored" posts: those for which brands pay Instagram, and those for which brands pay another user.

Confused? Here's what I mean:

What's a Sponsored Instagram Post?

A sponsored post on Instagram is paid for by the poster to reach a wider audience. There are two main types of sponsorships: In one, a brand creates a post and pays Instagram for access to a custom audience. In the other, a brand sponsors another Instagram user -- often called an "Influencer" -- who creates a post that features the brand in some way.

Here's more detail on each type of sponsored post:

Promoted Posts & Ads

Just like Twitter, LinkedIn, and Facebook, Instagram comes with a native ad management platform. Advertisers can use this tool to customize a target audience -- using attributes like age, sex, location, and interests -- and invest a specific amount of money to getting their post in front of Instagrammers who identify with this audience.

The thing to remember here is that the advertiser is making and publishing the post. They're paying Instagram for the audience they want access to, but the post is theirs to create.

Paid Sponsorships

Paid sponsorships take place between a brand and another Instagram user. Typically, this user has a personal brand and attracts an audience of his or her own. This user is often called an "influencer."

This person can then use the steps explained earlier in this article to find and work with brands that appeal to a similar audience. When they find a brand who wants to sponsor them, they can charge this client a certain amount to create a post that features their product or service. Think of it like social media product placement; just like a business might pay a TV show to have their brand of soda on the countertop in the series finale, they can also pay a person on Instagram to hold that same soda in a picture on their Instagram feed.

Clearly there are more creative sponsorship ideas you can come up with -- I decided to go with a cliché ...

Influencers are similar to Instagram's ad manager in the sense that they both draw an audience that brands might not otherwise have access to. However, the differences in this type of sponsorship are that the brand is paying the influencer -- rather than Instagram -- for access to their audience, and the influencer -- rather than the advertiser -- is the one creating and publishing the post.

There are numerous influencers for each industry. Here's a big list of today's known influencers and the types of audiences they attract.

Using #ad and #spon Hashtags

In the past couple years, brands have come under fire for hiring influencers but not making it clear to the audience that these influencers were getting paid.

Department store Lord & Taylor, for instance, settled charges with the FTC in 2016 after paying 50 influencers to wear a dress in their posts without hashtagging #sponsorship or #ad.

Influencers are supposed to hashtag #ad or #sponsored in posts they're being paid for, but these tags make some brands uncomfortable because it makes the post appear inauthentic.

In 2017, Instagram released a paid partnership feature to combat this issue -- if you tag a brand in a post and the brand confirms the relationship, the ad will be marked at the top with a "paid partnership" label. This also helps the brand gather data regarding how well the campaign is performing.

It's critical your followers know if you're getting paid to promote a product. Ethics aside, it could destroy your account's credibility if you're caught, and lose everything you've worked hard to build -- namely, an authentic, trusting community.

If you truly don't want to post #ad or #spon, there are some ways around it -- for instance, Airbnb created the hashtag #Airbnb_partner, to signal a paid partnership without using the word "ad".

When in doubt, adhere to Instagram's policies. You can read Instagram's branded content policies in full here.

Ultimately, getting sponsored on Instagram isn't easy -- it takes time, effort, and perseverance. But if you work hard to differentiate yourself in the industry, and connect on a personal level with your followers, it can be extraordinarily rewarding.

Topics: Instagram Marketing

Don't forget to share this post!

Affiliates for earnings in Instagram: how to pour on Instagram

Instagram is visited daily by millions of users around the world. Therefore, the popular social network is an excellent source of traffic for affiliate programs. In this article, we will tell you which affiliate programs are suitable for making money on Instagram and how to drive traffic most effectively.

1. Affiliate niches for Instagram

1.1. Nutra

1.2. E-commerce (product vertical)

1.3. Infobusiness

2. TOP-6 affiliate programs for making money on Instagram

2.1. M1 Shop

2.2. KMA.biz

2.3. Admitad

2.4. Offerum (Ad1)

2.5. Dr.Cash

2.6. Actionpay

3. How to drive on Instagram

3.1. Promotion of own accounts

3.2. Buying advertising in other accounts

3.3. Mass following and mass liking

4. Setting up an Instagram account

4.1. Conclusion

Instagram affiliate niches

Almost all business areas are represented on Instagram. From a social network, it has turned into a trading platform with millions of turnovers. Therefore, Instagram is great for promoting affiliate programs. There is a huge number of engaged users who check their profile on average 10-15 times a day. The target audience of Instagram is predominantly women, whose age is from 18 to 34 years.

When choosing an offer, you should focus on the characteristics of the audience of the intended advertising channel and its specifics. Instagram primarily attracts users with bright images, so it is extremely important to use visually appealing content when promoting. nine0003

In our rating you can find the best affiliate programs for making money from any sources, including traffic from Instagram. See what offers advertisers are offering and look for offers that recommend using social media as a traffic source.

The audience here loves everything related to a beautiful life. Instagram creates fashion trends, inspires, shows success and luxury. Based on this specificity, you can choose affiliate niches that are most suitable for promotion on Instagram. nine0003

Nutra

Most young people are constantly looking to improve their appearance. Someone wants to lose weight, someone to improve the condition of hair or skin. Many dream of snow-white teeth and a flawless Hollywood smile. All of these offer a variety of products for beauty and health. Moreover, this niche is focused not only on the female, but also on the male audience. For the stronger sex, remedies for baldness, for growing a fashionable thick beard, and also for increasing male strength are of interest. nine0003

Nutra is one of the most converting arbitrage verticals on Instagram. The main tools of the social network - photos and videos - are the best suited for promoting such offers. Direct evidence of this is the sensational Black Mask, Hot Shapers slimming breeches, Waist Trainer corset for reducing the waist, which were mega hits a few years ago. Beauty and health are consistently in demand and do not lose popularity at all times.

E-commerce (product vertical)

Online shopping is gaining popularity, and the range of goods that can be purchased online is constantly expanding. The e-commerce affiliate marketing niche is booming in 2020 like never before. White Tovarka is a huge selection of affiliate programs that, competing with each other, offer arbitrageurs more and more favorable conditions.

Which offers to drive through Instagram - the support or special services will tell you. For example, Publer - in it you can track popular offers posted on a specific site. nine0003

Relevant product offers are perfect for promoting on Instagram. Leading products are clothing, shoes, accessories - especially watches and bags. Goods for sports and a healthy lifestyle are also in demand. A big plus for promotion is that it is very convenient to design product cards on Instagram - an attractive photo and a short description. Women always want to be in trend, follow the latest, so they will certainly be interested in such advertising.

Infobusiness

Self-development and learning is a trendy trend, on the wave of which all kinds of educational courses are becoming increasingly popular. This topic is relevant both for young people who have recently graduated from a university, and for those who are about 30. These people may be thinking about changing careers or pumping existing skills. To promote educational affiliate programs on Instagram, it is important to create an image of an expert in your advertising account who will be trusted.

(pic https://ibb.co/kqvszqn)

TOP 6 affiliate programs to make money on Instagram

M1-Shop

CPA affiliate with a huge amount of physical goods. The network provides a choice of landing pages for any offer. A high percentage of approval due to our own call center. Orders are well detailed and data on leads is given.

The M1-Shop affiliate program positively perceives traffic from Instagram and makes it possible to request a bid increase with stable high sales. The product line is constantly updated, some of the offers are copyrighted. Sometimes there are negative reviews from customers who have questions about the quality of the purchased items. nine0003

You should be more careful when choosing an offer, or look for a suitable one in the “best products” section. You need to carefully approach the promotion of replicas of well-known brands, since Instagram can ban you for such advertising.

KMA.biz

Affiliate CPA network offering author's nutra-offers. It has more than 1 thousand offers, being a leader in the niche of health and beauty products. Users note the expert support, a high percentage of approval and timely payments. Kiss My Ads affiliate produces its own line of products in Europe, Asia and the CIS countries. nine0003

Admitad

One of the most famous and proven pay-per-action affiliate programs. The main and most profitable direction is cooperation with numerous online stores. Among them are such well-known companies as Asos, AliExpress, Adidas, Lamoda, and others. The affiliate program offers exclusive offers and a set of tools for effective promotion.

Offerum (Ad1)

A large Ad1 affiliate network has become part of the Offerum service since 2019. This affiliate program offers more than a hundred exclusive offers, a large set of tools for work and an advanced statistics system. Provides white offers for any traffic source. The main categories are finance, games, adult, education and online shopping. It has its own arbitration academy and a lot of educational materials. nine0003

Dr.Cash

Affiliate network that allows you to monetize traffic from any source, including the social network Instagram. Works with the beauty and health vertical. Provides more than 3.5 thousand nutra-offers with a wide geo coverage: more than 100 countries. Narrow specialization allows you to take a leading position in your niche and offer exclusive bonuses from advertisers.

Actionpay

Affiliate network, pay-per-action model. As a rule, this is placing an order on the site, registering or subscribing to paid services. The main niches are mobile installs, finance, education and online stores. Today it offers more than 1 thousand actual offers. nine0003

How to drive on Instagram

The only official way to work with Instagram traffic is to buy ads through the official exchange. Setting up targeting in the Facebook advertising account allows you to choose a target audience with suitable interests, as well as a specific gender, age and geo for promotion. To get traffic from Instagram, a number of other promotion methods are also used:

Promotion of your own accounts

Creating and promoting your own profiles of the necessary topics is a method that requires a lot of time and effort. On the other hand, promoted accounts are a stable and reliable source of traffic. From your own profiles, it is best to pour on white offers so that the account is not banned and all promotion efforts are not in vain. nine0003

Buying ads in other accounts

These can be posts with native or direct advertising from popular bloggers or in thematic publics of a suitable topic.

Mass following and mass liking

In other words, spamming with the help of mass likes, subscriptions and comments in other people's profiles in order to draw attention to your account. With this method of affiliate promotion, the main advertising page is usually an insta-lander. One image cut into 6 or 9parts and uploaded to the account with separate pictures.

The profile description contains a link to an affiliate program offer or to a laying site. Traffic to such a promo page on Instagram is attracted with the help of dozens of spam accounts and special programs.

Setting up an Instagram account

With any promotion method, it is important to pay attention to setting up an Instagram account.

The name should attract attention, be unique and not cause ambiguous associations. nine0124
Where appropriate, it is better to keep the account from a female person - this causes more trust among users.
The avatar should correspond to the theme of the offer and its target audience. You need to choose interesting, memorable photos.
Hashtags on Instagram serve as one of the promotion tools, grouping posts by topic. It is most effective to use hashtags of medium and low frequency. The most popular tags contain a huge number of fast-changing posts, often not corresponding to the meaning of the hashtag. Therefore, users practically do not pay attention to them. nine0124
It is important to follow the rules of the site regarding the content, as well as the frequency of publications. It is better not to post more than 3 posts per day in a new account. With automatic promotion, it is also important to respect the limits on likes and subscriptions.

Conclusion

Instagram has not lost its popularity for several years, its audience has millions of active users. Therefore, affiliates actively use the social network as a source of traffic to promote affiliate programs. Due to the characteristics of the target audience, affiliate programs with product offers are most often chosen to make money on Instagram. nine0003

Earn income from affiliate content on Instagram

Help Center

This feature is only available to Instagram creator and business accounts.

When people buy products you recommend in your store, tagged posts in the Feed, and Instagram stories, you can earn rewards.

Goods and shop can also be marked in collections. Learn more about how to increase your income from participating in the affiliate program. nine0003

Note. Companies can create affiliate content in Commerce Manager.

Before you begin

The professional panel can be accessed at the top of the company or author profile.

Review partner requirements.

To tag products and receive payouts, go through the registration process on the professional panel.

Setting up an affiliate program

To register in an affiliate program using the professional panel:

After registration, you will be able to search for stores and products participating in the affiliate program. You will see the estimated commission rate for each item sold.

Go to the Set up an affiliate program section and click Get Started.

Read and accept the Terms.

Select country and type of company (Sole trader or Company owner).

Note. If you are the owner of the company, then on the next page you will need to verify your ownership. To do this, enter legal and tax information. nine0003

Add a payment method.

Note. You can change it later in the settings.

Click Finish.

Find affiliate products and stores

To find stores and products that can be tagged using the professional panel:

Go to the Affiliate Content section and select Affiliate Products.

Select the appropriate store and then a product or selection of products from the list.