How to get paid partnerships on instagram
How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)
It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post.
But the idea of getting your posts sponsored might seem laughable to you. You're not posting pictures skydiving in Australia -- you're posting pictures of your brunch. However, you could be more marketable than you think.
Instagram has become an insanely popular channel for brands to promote their products. In fact, Influencer Central found consumers consider Instagram to be the sixth most effective at influencing their purchasing decisions.
Instagram's popularity might make you feel the platform is already too crowded for you to stand out. But here's the thing -- brands are quickly realizing the power of normal people to promote their products. Micro-influencers, or people with a small number of followers compared to the big players, see the most engagement out of their audience.
Think of it this way: I'm going to trust my best friend's advice over Kim Kardashian's when I'm purchasing a product. I trust my best friend, we share similar interests, and I know she's genuine with her advice (no offense, Kim … ).
It's the same concept for micro-influencers -- with the right strategy, your audience will begin to see you as one of their real friends. The more they trust your advice when seeking out purchasing decisions, the more likely you are to get sponsored.
Here, we're going to show you everything you need to do to get sponsored on Instagram, even if you currently have zero followers. Keep reading to get started or click the links below to jump to a specific section of this article.
- How to Get Sponsored on Instagram
- What's a Sponsored Instagram Post?
- Using #ad and #spon Hashtags
How to Get Sponsored on Instagram
- Define your brand.
- Know your audience.
- Post consistently.
- Use hashtags and geotags.
- Tag brands in your posts.
- Include contact information in your bio.
- Pitch paid sponsorships.
- Know your worth.
1. Define your brand.
You'll see the best engagement if you're able to define your niche. Do you want to post food and health related content, or focus on fashion? Whatever the case, it's important to establish your brand.
Besides the type of content you post, branding has a lot to do with your overall aesthetic. How do you want to style your posts? What's your messaging? To further solidify your brand, you might want to consider creating a cohesive feed theme (use these feeds for inspiration).
Specificity is key. A good influencer's posts are distinguishable and unique -- when a user is flipping through her feed, she'll be able to pause and recognize every time she sees a post from that influencer.
As she continues to see similar content, she'll grow to trust that brand as an expert in the field. If the influencer suddenly and randomly changed course, the user might not understand or trust the content anymore.
Additionally, you might want to connect your Instagram brand with an online presence. Creating a website with similar aesthetic and messaging is a good way to do this -- the more you unify your social media accounts, the easier it will be for brands to distinguish how you can help them.
2. Know your audience.
Knowing your audience is critical for convincing a brand to work with you. It's mutually beneficial for you, as well -- if you understand your audience, you're able to correctly identify which brands will see the most success from using you as their sponsor.
Start by gathering the basics -- what is the gender, age, and geographical location of your core demographic? Which of your posts do they like the best? What times of day do they respond best to content, and what can you infer from this?
The demographic information you gather will help you pitch partnerships with brands.
Brands want to know who they can reach if they work with you. Explaining "You'll be reaching thirty-something, working women, primarily from New York, who often use Instagram first thing in the morning and prefer fitness content" is certainly more powerful than saying, "You'll be reaching women."
3. Post consistently.
CoSchedule gathered research from 14 studies to identity how often you should post on social media sites. For Instagram, they found you should post a minimum of once a day, but can post upwards of three times a day.
CoSchedule also found 8:00 AM to 9:00 AM, and 2:00 AM, are the best times to post.
To grow your following, it's critical you post at least once a day. Instagram's algorithm favors new and fresh content, and you don't want your audience to unfollow you or forget about you from lack of consistency.
However, you'll need to figure out what works best for you and your audience. Perhaps your audience feels bombarded when you post three times a day, or maybe they prefer it.
Maybe your audience engages most with your posts at noon. It will take some trial and error, as well as Instagram metrics tools, to figure this out.
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4. Use hashtags and geotags.
Hashtags make your content more discoverable, so they're necessary for growing your following. You can use up to 30 hashtags per post, but TrackMaven found nine to be the optimal number for boosting engagement.
You'll want to use hashtags as relevant to your content as possible. You'll also need to check to make sure the hashtags you use aren't broken or banned (take a look at this list of banned hashtags if you're unsure).
It's critical you choose hashtags that aren't too broad. #Healthyliving, for instance, has over 20,000,000 posts, while #healthylivingtips only has 13,000. The less competition, the easier it will be for your content to get discovered.
When you peruse a hashtag's page, you can also get a deeper sense of what types of content your post will be up against.
#Healthylivingtips might typically feature posts with food recipes, while your post is about cycling -- this could defer you from using that hashtag.
Geotags are equally important, but for a different reason. Geotags can help people find you if they're interested in a certain location. This helps you gain more followers, and it also helps you appeal to brands that are interested in reaching a certain demographic. For instance, maybe a boutique sees you often post fashion tips from the California area, and they're looking to appeal to people in that region -- it's a win, win.
5. Tag brands in your posts.
Okay, now you're officially ready to begin reaching out to brands. You've defined your brand and audience and have created some quality, authentic posts. Now, you should have a pretty good idea what types of businesses would benefit from a partnership with you.
It's important to start small. If you're interested in skincare, don't go straight for Estee Lauder -- instead, try tagging small skincare start-ups you've seen across Instagram already.
Let's take a look at an example -- @Tzibirita, a travel influencer, posted this image of herself wearing a Paul Hewitt watch. The image is high-quality and fits with her brand, and she tags @paul_hewitt in her description. Even if you're not paid by Paul Hewitt, you can still post the same type of content and tag their brand in the post. Ideally, it will at least put you on their radar.
Begin with small brands and tag them in your descriptions. Engage with your audience by responding to comments like "Where can I get one?" or "How much?" and the brand will soon see you've proven yourself a suitable sales partner.
6. Include contact information in your bio.
Consider your bio a chance to signal to brands your interest in becoming an influencer. Include an email or website so they can reach you, and include a press kit if possible.
For instance, @tzibirita doesn't waste her bio space. She includes her email and website, and even adds a title -- "content creator".
Brands will have no doubt she's open to doing business with them.
Furthermore, you should use a website or blog as your chance to expand on your brand and demonstrate your versatility. Consider adding a Press Page to your website, so brands can take a look at your services. Once you begin sponsoring brands, you can add them to this page so brands can see you have influencer experience.
7. Pitch paid sponsorships.
There's nothing wrong with reaching out to brands and offering your services. With the right pitch, you might be able to land some gigs without waiting for brands to find you.
Look for brands that clearly invest time and money into their Instagram presence. You might start by researching what similar influencers in your industry already sponsor. Remember, it's okay to start small. Working with smaller brands will allow you to build a portfolio.
Once you've curated a list of brands that might want to partner with you, send them an email.
In your pitch, clearly and briefly outline who you are, what you do, and any achievements you have in the field that make you an expert. Then, explain why you're a good fit for the brand, and include data such as follower count and average engagement rate.
Alternatively, you might consider sending a brand a DM straight from Instagram. It's certainly more relevant to the job you're vying for, but it might get lost if a brand get hundreds of DMs a day.
8. Know your worth.
Make sure you know how much you're going to charge when brands reach out to you. The industry standard is $10 for 1,000 followers, but it could also vary depending on how many likes you get per post. Additionally, as you grow, you'll be able to charge more.
While you'll want to have a minimum set, you can negotiate to encourage brands to pay more. Perhaps for $300, you'll throw in five Instagram Story posts, and a link in your bio to their website for 24 hours. You can use other Instagram features to sweeten the deal.
Once you have your pricing structure nailed down, you'll need to know how to sponsor a post on behalf of the brand you're working with. Now, keep in mind there are two different kinds of "sponsored" posts: those for which brands pay Instagram, and those for which brands pay another user.
Confused? Here's what I mean:
What's a Sponsored Instagram Post?
A sponsored post on Instagram is paid for by the poster to reach a wider audience. There are two main types of sponsorships: In one, a brand creates a post and pays Instagram for access to a custom audience. In the other, a brand sponsors another Instagram user -- often called an "Influencer" -- who creates a post that features the brand in some way.
Here's more detail on each type of sponsored post:
Promoted Posts & Ads
Just like Twitter, LinkedIn, and Facebook, Instagram comes with a native ad management platform. Advertisers can use this tool to customize a target audience -- using attributes like age, sex, location, and interests -- and invest a specific amount of money to getting their post in front of Instagrammers who identify with this audience.
The thing to remember here is that the advertiser is making and publishing the post. They're paying Instagram for the audience they want access to, but the post is theirs to create.
Paid Sponsorships
Paid sponsorships take place between a brand and another Instagram user. Typically, this user has a personal brand and attracts an audience of his or her own. This user is often called an "influencer."
This person can then use the steps explained earlier in this article to find and work with brands that appeal to a similar audience. When they find a brand who wants to sponsor them, they can charge this client a certain amount to create a post that features their product or service. Think of it like social media product placement; just like a business might pay a TV show to have their brand of soda on the countertop in the series finale, they can also pay a person on Instagram to hold that same soda in a picture on their Instagram feed.
Clearly there are more creative sponsorship ideas you can come up with -- I decided to go with a cliché .
..
Influencers are similar to Instagram's ad manager in the sense that they both draw an audience that brands might not otherwise have access to. However, the differences in this type of sponsorship are that the brand is paying the influencer -- rather than Instagram -- for access to their audience, and the influencer -- rather than the advertiser -- is the one creating and publishing the post.
There are numerous influencers for each industry. Here's a big list of today's known influencers and the types of audiences they attract.
Using #ad and #spon Hashtags
In the past couple years, brands have come under fire for hiring influencers but not making it clear to the audience that these influencers were getting paid.
Department store Lord & Taylor, for instance, settled charges with the FTC in 2016 after paying 50 influencers to wear a dress in their posts without hashtagging #sponsorship or #ad.
Influencers are supposed to hashtag #ad or #sponsored in posts they're being paid for, but these tags make some brands uncomfortable because it makes the post appear inauthentic.
In 2017, Instagram released a paid partnership feature to combat this issue -- if you tag a brand in a post and the brand confirms the relationship, the ad will be marked at the top with a "paid partnership" label. This also helps the brand gather data regarding how well the campaign is performing.
It's critical your followers know if you're getting paid to promote a product. Ethics aside, it could destroy your account's credibility if you're caught, and lose everything you've worked hard to build -- namely, an authentic, trusting community.
If you truly don't want to post #ad or #spon, there are some ways around it -- for instance, Airbnb created the hashtag #Airbnb_partner, to signal a paid partnership without using the word "ad".
When in doubt, adhere to Instagram's policies. You can read Instagram's branded content policies in full here.
Ultimately, getting sponsored on Instagram isn't easy -- it takes time, effort, and perseverance. But if you work hard to differentiate yourself in the industry, and connect on a personal level with your followers, it can be extraordinarily rewarding.
Originally published Nov 12, 2020 5:02:00 PM, updated October 06 2022
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Instagram Marketing
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How to make money on Instagram
Instagram may have begun as a humble photo-sharing app, but today, it’s a platform crawling with social media stars who secure lucrative deals and command mega bucks, despite not having a humongous following. Yep, paid partnerships are now big business, with influencer marketing set to become an eye-watering $10 billion industry this year!
One content creator who has the inside track is Katherine Ormerod. Her personal account, @katherine_ormerod, has over 59,000 followers (and counting!), making her a desirable candidate for brands who want to up the covetability of their products with sponsorship deals.
“At the beginning of my influencer career, I was offered a lot of super formulaic projects,” Katherine tells us. “I would be sent briefs with [add adjective in here] type captions and brands wanted every influencer’s post to look and sound exactly the same.
” The world of IG partnerships has massively evolved since then. “Brands now understand that the most successful content is that which seamlessly fits into a content creator’s feed.”
So what does it really take to do paid partnerships? What are the rules now? We asked Katherine for her insider tips on how to make money on Instagram, the right way…
#1 Keep it authentic
Your sponsored posts have to feel organic or else they will tank in engagement terms. The most important moment comes before you sign the contract so set the terms up-front. Often, I’ll be asked to add four or even five hashtags to my post. I always limit it to two max because it totally changes the tone of the caption.
When it comes to keeping that all-important authenticity, it’s vital that I like the product and am able to shoot it in my style. The client has to be open to listening to my audience insights in terms of posting time and content style. Full length, outdoor outfit images do best for me, so a shot of me in a shop at night, for example, is something I’d never post.
#2 Build your paid partnerships network
Most paid partnerships come from pre-existing relationships. Having worked as a journalist for over 10 years, my network has helped me build my business as a content creator and has also meant that I trust a lot of the people I’m working with now.
Occasionally I’ll get a cold-call email, but generally it’s for a project that is off-brand or else extremely underpaid. I also have a lot of repeat clients.
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I’ll also pitch ideas to brands on content we can collaborate on around specific events — say London Fashion Week or festival season. But it can be hard going, because most brands distribute budget at the beginning of the season and often don’t have a pot to be more spontaneous with, which I think is a shame.
#3 Find the right match
Deciding which paid partnerships to work on is always a balance between budget and brand credibility. I specialise in high-end high street and contemporary brands, so if I’m going to work with a label that feels a little more of a stretch for me, the budget will have to be more generous. No matter what, I have to like the product and be confident recommending it to other people, otherwise it becomes very quickly apparent that you’re only in it for the money.
“No matter what, I have to like the product and be confident recommending it to other people, otherwise it becomes very quickly apparent that you’re only in it for the money.”
#4 Don’t be afraid to say no to paid partnerships
I turn down more paid partnerships than I say yes to, no matter what the budget, because there are a lot of brands that just wouldn’t work for me or my audience and really, as an influencer, that is all you have control over.
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#5 Engagement is king
The amount of followers does influence the deal of course, but it’s more about engagement. I can get just as good engagement as accounts with double or even treble the amount of followers I have, especially if the brand and product is a good match with my personal aesthetic, so most influencer managers will be pricing with that in mind.
If you have an agent, which I don’t, you generally will be paid more as they are better at hustling for you. But everyone self prices as we all have such different businesses, aesthetics, backgrounds and audiences. It’s pretty impossible to get a one-size-fits-all price.
#6 …but metrics aren’t everything
Working with someone with a background like mine goes beyond simple sales; it’s also an opportunity from a marketing perspective to elevate brand perception, so there’s an understanding that metrics aren’t everything when planning campaigns.
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#7 Focus on Instagram Stories
Generally, it’s rare for brands in paid partnerships to ask me to add a post to Twitter or Facebook, but Instagram Stories are wild at the moment. I’m hardly doing any partnerships that don’t require a swipe up story as part of the package.
It used to be one set rate for one story frame. Now brands are asking for multiple frames within a single story for the same price. In engagement terms, it’s far better to split the multiple frames up into separate stories rather than post one after the other, but it seems that’s what brands want most right now.
#8 Properly disclose your paid partnerships
There’s been a sea-change in how we label sponsored posts, which has upended the terms of the game.
I think it’s such a good development, though sometimes by trying to abide by the CMA guidelines, captions can get a little complicated and worthy. I think the in-app tools provided by IG are great, but it would be really useful if there was a facility to declare gifts as well – something that can’t be long in coming.
“There’s been a sea-change in how we label partnerships, which has upended the terms of the game.”
I always use the Instagram partnership tool on both stories and grid posts and disclose when a product has been gifted or lent as a sample in the caption.
The new rules around transparency can make IG a more serious space now. I think the spontaneity has gone from accounts that feature a lot of sponsored content and gift disclosure has definitely changed engagement, but I’m happy for it to be clearer and set more realistic expectations for users.
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#9 Be open to change
When I was pregnant and post-pregnancy, I worked with some different brands, simply because fewer brands wanted to work with me.
I got dropped from two big campaigns when I announced I was pregnant and definitely felt more insecure about getting work. And that meant I did work with some brands I might not have in another context. Things can quickly shift so it’s important to stay on your toes.
A Quick Recap
- Be very clear about your USP and stick to your guns.
- Don’t be excessively swayed by money, but equally, a girl’s gotta eat. If you can make something work, make it work. It is a business after all.
- Never bankrupt yourself ‘investing’ in product to elevate your brand. Take designer purchases slowly and don’t let the pressure of the competition push you into a negative financial situation.
- Be aware of what’s generally working in the industry but don’t be a slave to it.
- Don’t listen too much to rumours about the algorithm.
- Always, always be kind and courteous to people, relationships are everything. And people find out if you’re an asshole.
- While it can hit your overall engagement, from time to time post images for yourself, even if you know it won’t perform well with your audience.
It’s important to keep yourself fulfilled as otherwise it can feel like just going through the motions.
How to Use Instagram Branded Content Tools for Your Business
Instagram Branded Content Tools may seem like a feature only big brands use, but trust me, it can be a real asset to your strategy, no matter what your capabilities!
You can have full control over which posts influencers have tagged you as a paying affiliate and get real-time insight into how tagged posts are performing - making your partnerships with influencers and bloggers more efficient, transparent and traceable.
What are Instagram branded content tools?
Let's clarify what "branded content" is:
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According to Instagram's rules, branded content is author or publisher content that mentions a business partner on a commercial basis (for example, when the partner paid the author or publisher).
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Any content created by a blogger, influencer or ambassador as part of your brand development strategy.
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Any message that was commissioned, sponsored or paid for by a brand.
Instagram has created tagging and analytics features for businesses and creators, branded content tools that help make paid brand partnerships more understandable to people scrolling through the feed.
They are designed to help businesses and bloggers work together in a more transparent way. Which will be very helpful as businesses and brands increasingly need to be crystal clear in their disclosure of paid partnerships.
For content creators, being able to mark a post as an official paid partnership adds an extra layer of authenticity to their content - presenting them as a recognized brand partner.
This can be a huge advantage for authors looking to build their reputation and get more partnerships. Especially if they are micro-influencers trying to expand their business portfolio.
So whether you're a brand or an Instagram content creator, using branded content features is a win-win situation!
Who is eligible to use Instagram's branded content tools
To get started with the branded content tools, you'll first need to comply with Instagram's policies.
Here is an overview of who the function is available to:
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Content creators/publishers must have a business profile or Creator account. Business partners must have a business account to be marked as a paid partner.
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Content creators/publishers must comply with the Instagram Community Guidelines.
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Content creators/publishers cannot be government officials subject to government regulations or ethics.
Once you meet these requirements, setting up and using Instagram's branded content tools is very easy.
How to set up branded content on Instagram
There are different steps for businesses and content creators to start using Instagram's branded content feature.
Brands & Companies: Approving Requests, Viewing Affiliate List
All you need is a business account to start tagging in branded content posts from your partners, influencers or brand ambassadors.
By default, you will have to manually approve all branded content posts in which you have been tagged. If you want automatic approval, just go to your settings, select "company" and open the "branded content approval" tab.
Here you can turn on or off the "manually approve labels" switch.
If you want to control all marks, it's better to leave manual approval.
In this tab, you can also view all incoming Tag Requests and see a list of all approved Business Partners that you work with on a regular basis.
Adding a content creator as an approved business partner will speed up the entire process because they never have to wait for you to approve their request before they can click the Publish button.
Influencers and Content Creators: Setting up branded content tools and requesting a partnership tag
As a content creator, you will need to set up the branded content feature in your account before you can start tagging companies in your posts.
To do this, follow these 5 simple steps:
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Click on the menu icon in the top right corner of your profile.
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Open Settings.
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Select "Account"
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Select "Branded Content Tools"
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Click "Access Tools"
Once you have enabled the feature in your account, you can start tagging business partners in your posts.
To do this, select "Advanced Settings" on the photo or video while recording.
Select tag business partner and then search for their account.
If you want to tag a story, then when creating it, click on the link icon at the top of the screen, select "Tag business partner".
Note: Business Partners must have a Business Profile to appear in search results.
If the profile appears in the search results but does not allow you to tag it, you will need to contact the business partner and ask for their approval.
Once your post has been tagged, the Business Partner will be notified and will be able to see your post's information and statistics.
How to use branded content posts on Instagram for your advertising strategy
One of the main features of branded content tools is that you can easily promote a brand with a business partner's tag in the feed and stories.
This is a huge benefit for brands looking to get more out of their advertising spend, as tagging a product or service from a well-known blogger or influencer can carry much more weight in the eyes of a potential customer.
To do this, content creators must enable the "Allow business partner to promote" option in the advanced settings of the Instagram post.
After the content creator does this, affiliates will see the post in their Ads Manager and can start promotion in feed or stories.
Instagram branded content tools are a great way to make your blogging partnerships more effective and trackable, and be super transparent with your audience.
And you can easily promote posts tagged with branded content, attracting a new audience.
How to connect monetization on Instagram and earn
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when you invest in the development of an account in the Instagram, you want a lot of time and forces. it somehow paid off. But direct monetization is not available, that is, the social network does not embed ads directly into your content and does not share part of the income from advertisers, as YouTube does.
But there are other ways to enable monetization on Instagram. We talk about five options for making a profit from a social network.
The level of income for all methods of monetization depends on the number of subscribers and coverage. The larger the audience, the more you can earn.
Content
Article reading time 5 minutes
Method #1: Selling ad integrations
Method #2: Selling your products and services
Method #3: Paid access to close friends content
Method #4: affiliate programs
Method #5: driving traffic to another site
Method #1: selling ad integrations
that you mention their brand or praise a particular product and recommend it to the audience.
There are several options for such integrations:
- native advertising, when you do not advertise the product directly, but show options for its use or simply place it in the frame while filming another story or photo shoot;
- mentioning a profile, when you mark an advertiser's account in the description of a photo or story, and people can go there to subscribe or place an order;
- active link - it can be posted in stories if you have more than 10,000 subscribers: you can link to the advertiser's website or his chat bot in one of the messengers.
All three integration formats can be sold to advertisers. But keep in mind that native ads are more often bought from millionaire bloggers, and not from novice influencers with a small audience reach.
An example of how an ad in an account might look like: a product demonstration and a link to a page where you can buy it.
To start making money selling ad integrations, tell advertisers that you can promote their products.
There are several ways to do this:
- write to small companies, talk about your audience and reach, and offer to buy advertising on your profile;
- leave contacts in the profile header where you can be contacted for PR issues;
- register on advertising exchanges on Instagram and offer your services there.
Advertising exchanges are platforms where advertisers and bloggers meet. You can post your profile information there, and advertisers can find it and contact you. Some exchanges work differently: advertisers leave orders for promotion there, and you can apply for its implementation.
There are more than 20 different ad exchanges in total: Epicstars, Sociate, LabelUp, GetBlogger and many others. The more sites you register on, the more advertisers will be able to learn about you and offer you cooperation. And how much money to take for advertising integrations, decide for yourself - look at the prices of the nearest competitors and form an adequate price.
An example of pricing on one of the exchanges. Most often, the cost is indicated based on the number of subscribers, profile topics and audience activity
Storytelling is a proven way to get close to the audience and win new subscribers on social networks, and therefore potential customers.
If suddenly your company does not have a page in social networks, create it. And in addition to posts with news, promotions and wishes for a nice day, tell stories. The topics are very different - about the work process, about employees, about the emergence of a company, about difficulties. Let it be emotional and on the same wavelength with the audience.
You can also learn how to create fire storytelling in the course from Praktika. school.
Method #2: selling your products and services
With this method of monetizing followers on Instagram, you also promote products, but not advertisers, but your own.
You can sell anything, for example - goods. The difficult way is to register a company, purchase production equipment, rent premises, organize storage and marketing of finished products. A simple way is contract manufacturing: you order a batch of goods at the factory and stick your logo on the package.
An example of selling goods: Oksana Samoilova is promoting her own brand of cosmetics Sammy Beauty
You can also sell your services — this is how fitness trainers, coaches, tarot readers, consultants, lawyers and many other people develop a personal brand on Instagram. Another option for monetizing Instagram traffic is selling information products: webinars, marathons or online courses. In this case, you teach the audience what you know and can do yourself: write lyrics, dance, work in Photoshop, or something else.
Instagram promotes a make-up course: teaches subscribers how to properly paint
Profit with this monetization scheme will depend on the cost of products, the cost of goods for the buyer and the number of sales.
Someone sells a set of face masks for 1,700 ₽ and invests in production, while someone records the course without cost by voice messages in Telegram and gets the maximum net profit. For example, Elena Blinovskaya's Marathon of Desires course was bought by more than 200,000 people (according to the information in the profile header). With the cost of the first step of 4,500 ₽, this is already 900 million ₽ in revenue.
To earn that much, you need to at least gain more than 5 million subscribers, as Elena did
What to choose and what product to sell is up to you. Think about what you would be interested in doing: hosting online webinars, making merchandise (clothing with your unique print), or getting into the production of cosmetics, phone cases or accessories.
Sometimes bloggers do not use this method of monetization because they are ashamed to sell or they are not confident in their abilities. In fact, it’s not so scary - watch the master class on monetization on Instagram, which analyzes the sales strategy, audience psychology, and the mechanics of creating in-demand products.
Method #3: Sell paid access to content in close friends
One of the best monetization methods for expert blogs or commercial accounts, benefits: make closed sales in close friends and sell access to these sales to the most loyal customers. The online store receives additional revenue from closed access sales, and the client feels chosen and has the opportunity to purchase items of his favorite brand at a discount.
expert blogs can create special content available only to close friends, the benefits are obvious: customers get content without leaving instagram, and an expert does not need to create a website for their products and promote it.
Method number 4: affiliate programs
The amount of earnings will depend on how many subscribers go to the advertiser's website and perform the target action there. The more sales you make, the more you can earn.
For example, if an advertiser pays 500 ₽ for each sale, with 100 orders from your audience you will earn 50,000 ₽. To start earning on affiliate programs, find offers that have products that suit your target audience. This can be done in CPA networks: sites that collect offers from different advertisers. For example, Admitad has offers from Lamoda, M.Video, Adidas, AliExpress and other major brands.
Popular online stores usually pay 1.5-10% of the amount of each order
The only caveat is that you will have to place an active link in your profile. Without it, the advertiser will not understand that the sales came from you.
Method No. 5: attracting traffic to another site
Another way to monetize the audience on Instagram is to attract it to sites that pay for content. For example, on:
- YouTube - in it, anyone who has gained 10,000 subscribers can connect to the affiliate program;
- Yandex.
Zen - everyone can turn on monetization on it, whose articles have been read in total for at least 10,000 minutes in 7 days in a row;
- "Pulse Mail.ru" - you can get to the site only by invitation (invitation), but it pays after the publication of the first 10 articles.
If you attract part of the audience to another platform, you can monetize it twice: on Instagram, and on YouTube or on Zen.
How much you earn from monetization on another site depends on the niche and audience coverage. For example, on YouTube, for 1000 views of a video on a channel with videos on a game for mobile devices, they can pay a little more than 28 ₽. And to earn at least 50,000 ₽, you will have to get more than 1.7 million views.
An example of how the price per 1000 views on YouTube changes depending on the audience Sell paid integrations, promote your own products or those of advertisers from affiliate programs. If you use several ways to earn money on different sites, the income can increase by 2-3 times compared to the income from one monetization method only on Instagram.
To attract part of the audience to another platform, it is enough to place a link to your profile on it in the profile header. And in posts and stories, sometimes remind you that you release content not only on Instagram. To summarize: how to get monetized on Instagram and how much you can earn To do this, send potential advertisers offers of cooperation, leave contacts for communication in the profile header and register on advertising exchanges.
