How to get paid for promotion on instagram
How To Make Money on Instagram in 2023 (7 Best Ways)
This guide will explore 7 quick and easy methods for how to make money on Instagram.
You’ve probably heard stories of Instagrammers cashing in on the pictures they snap and share every day. You might’ve even looked at your own sizable following and thought, “Maybe I can do that full time too.”
Together, social media reach and influence offer the opportunity for Instagram creators to explore multiple streams of potential revenue, whether they want to build an empire or just earn some extra cash and free stuff.
Shortcuts ✂️
- How to make money on Instagram
- How much do Instagram influencers make?
- How many Instagram followers do you need to make money?
- Getting paid on Instagram and beyond
- Make money on Instagram FAQ
Free Webinar: How to Grow and Monetize Your Instagram Account
A free workshop with field-tested Instagram marketing tips. Learn how to grow your Instagram audience and monetize it with an online store.
Reserve your seat now
How to make money on Instagram
- Collaborate with brands on sponsored posts
- Become an affiliate
- Open your own ecommerce store
- Create an Instagram shop
- Sell your photos online
- Monetize your content
- Sell old stuff
The methods that may work the best for you will depend on your unique brand of Instagram content, your target audience, and your level of commitment.
The beauty here is that chasing one revenue stream doesn’t necessarily rule out another.
So let’s start with the most common approach to Instagram monetization: partnering with brands as an influencer.
1. Collaborate with brands on sponsored content
The term “Instagram influencer” gets thrown around a lot these days.
An influencer is basically anyone who’s built themselves an online reputation by doing and sharing awesome things online.
To their audiences, influencers are tastemakers, trendsetters, and trusted experts whose opinions about certain subjects are respected.
Many brands just can’t compete with that, so they partner with influencers on sponsored content like posts, Reels, and Stories that help get the word out about their products.
But it’s not just the follower count and reach of your Instagram account that brands want—it’s your audience’s trust and engagement with high-quality content.
It can be hard to balance your revenue as an influencer and your integrity as a creator, but if you’re not relying on your Instagram marketing income to stay afloat, you always have the freedom to be selective about the brands you work with, just as brands will be selective about the Instagrammers they work with.
How to decide what to charge as an influencer
Typically these influencer deals involve the creation of content—Instagram ads, a post, a video, or a Story—and will sometimes include permission for the brand to use this content on their own site or in an ad.
Most of these deals are negotiable and can involve a single post or an entire campaign in exchange for a fee, a free product, a service, a gift, the promise of exposure, or some combination of these.
Keep in mind when negotiating that you’re not just offering content but access to your audience—a potentially large reach on one of the most popular social media platforms around—and usage rights.
The average influencer who has upward of 100,000 followers charges up to $500 per post, just to give you an idea of what some brands are willing to pay and how to negotiate based on the cards you’re holding.
Finally, it's important as an influencer to also know your own audience.
What is the makeup of your audience, and what is your engagement rate (total engagement divided by your number of followers)? You can dig up numbers to back this up in your Instagram analytics report, if you’ve switched to a business account. This will help you be prepared when it comes time to negotiate.
How to find brands to work with
If you’re big enough, chances are brands will find you. But you can also look for brands to work with that are on a similar level in terms of personality and values, so your audience won’t feel like you’re “selling out.”
You can reach out to them directly to try to work out a deal, but you can also list yourself on one of the many influencer marketplaces out there to increase your chances of being discovered, including:
- Fohr. Connect your Instagram, blog, YouTube channel, and other social platforms to create an influencer “card” that shows your different profiles and total reach to brands shopping for a partnership. You can also access a list of brands and their wants, so you can take the initiative to reach out too.
- Crowdtap. Do small content creation tasks to earn rewards. This is great if you’ve got a smaller audience. Available in the US only.
- indaHash. Brands post campaigns you can participate in.
Post a picture with the specified hashtags on Instagram and get paid. You need at least 700 engaged followers to be eligible.
The rules vary when it comes to sponsored content, but to be on the safe side and respect your audience’s trust, consider adding a #sponsored hashtag to indicate sponsored posts.
You can find examples of sponsored posts and how Instagrammers integrate brands into their story or caption by searching #sponsored on Instagram, like this one from How They Asked, an account that shares wedding proposal stories and partners with a jewelry business:
Instagram also has a “Paid Partnership with” tag that prominently identifies sponsored posts, which some brands might require you to use to disclose your relationship with them.
2. Become an affiliate
Unlike an influencer, an affiliate is more invested in making sales for the partner brand—not just generating awareness—in exchange for a commission.
This is typically done with a trackable link or unique promo code to ensure clicks actually translate into sales.
Use a mix of clickable links in your Instagram bio and Instagram Stories or through stickers. Since you can’t put links in Instagram posts, you can create promo codes so you can make money from different angles.
Consider reaching out to one of the many online merchants offering affiliate programs. Or you can explore popular marketplaces like:
- ClickBank. An affiliate platform with a tier-based commission that’s open to everyone.
- LTK. An invitation-only fashion and lifestyle influencer network that offers 20% commissions.
- Amazon Associates. A popular option that pays out a 10% commission.
Though it sounds like a numbers game, affiliate marketing is also an art, and you’ll have a better chance at success if you have a plan going into it and expand your online presence to include a website and other marketing channels.
Tip: Affiliate links can be long and ugly, so I recommend a URL shortener like Bitly, especially if the links are going in your Instagram bio.
3. Open your own ecommerce store
By now it might sound like the only way for an Instagrammer to make money is to sell out and work with other brands.
But creators of all kinds are in a good position to “sell out” with their own products: physical goods, services, or digital items that can be an extension of their brand, building a business with an audience at its center.
The ability for [content creators] to sell products is just so natural because their abundance of content allows them to have those moments of plugging their products.
Chris Vaccarino, founder of Fanjoy
You need to invest some time upfront, but in today’s world, it’s almost natural for creators to make the leap to entrepreneurship. That’s becoming easier with the growing list of Instagram tools available to build an audience.
Just look at Loki the Wolfdog, one of the biggest Instagram dog-preneurs of his time.
By selling your own stuff, you don’t need to worry about integrating messages from other brands into your posting strategy.
Better yet, you can get your own brand out there on the products you sell.
Fans can show their love and support your work by buying from you—a purchase they can feel good about.
There are a few ways to sell your own merch:
- You can use a print-on-demand service to print and ship your own t-shirts, pillows, coffee mugs, wall art, and more.
- You can sell services such as photography or consulting using your bio to direct interested people to a contact email or a link to your professional website.
- You can sell digital products such as online courses, ebooks, or design templates.
- You can use your Instagram business account to launch a startup selling your own original products. You can use dropshipping fulfillment so you don’t have to deal with holding inventory or returns.
Superpowered social links
Linkpop is a tool that lets you create a customized landing page for all your brand links. It’s free, customizable, and best of all: shoppable.
4. Create an Instagram Shop
The past few years have been huge for ecommerce brands and creators who want to sell on social media. Instagram has released a ton of features under the Instagram Shopping umbrella, which allows people to easily shop your business’ videos and images on the platform.
Instagram shopping tags are so effective—and over 130 million people are tapping on shopping tags every month—because they allow people to go from product inspiration to product information in just a few taps."
Taylor Loren, in an edited excerpt from the course How to Make Money on Instagram
It all starts with an Instagram shop, a.k.a. your storefront. There, you can share your story and sell products. Instagram provides a sleek experience for shoppers to browse and buy your collections. All you need to set up Instagram Shopping is a Business or Creator account.
You can customize your shop by creating collections or curated products presented in themes.
Common themes include new arrivals, gifts, or seasonal trends.
Just like your online store, you can also create product description pages in your shop. Here you can include all relevant product information, like pricing and descriptions. You can send people to your website to complete a purchase or let them buy through the app using Instagram checkout.
It doesn’t stop there. People can also buy your products throughout Instagram via features like:
- Shoppable posts and Stories. You can use product tags to showcase items from your catalog in videos and images. People simply need to tap to learn more about an item.
- Shoppable ads. You can also add product tags to ads and extend the reach of your shoppable posts. Setup is simple inside Ads Manager, or you can boost existing Instagram posts in your feed.
- Instagram Shop tab. Instagram’s shopping tab is a destination for people looking to discover new brands that are relevant to them.
This helps you more easily reach new customers on the app. - Live shopping. Do you love livestreaming content? Then you’ll find Instagram live shopping helpful for making money. Just go live and tag products from your catalog (or Facebook shop) to feature in your broadcast. The product will show up at the bottom of the screen, where people can tap to purchase instantly.
The best part? Setting up an Instagram shop is free. You’ll only pay a commission if someone purchases through Instagram checkout.
5. Sell your photos online
Someone might get famous on Twitter by telling 140-character jokes, but Instagram is a photo-sharing app at its core. And photos are assets that can be licensed, printed, and sold in a variety of ways.
If photography is what got you into the Instagram game in the first place, you can list your photos in marketplaces like 500px or Twenty20, where brands and publishers might license them.
However, you can also sell your photos as prints and on other physical products using a similar method described in the last section.
Services like Printful and Teelaunch let you put your photos on posters, phone cases, pillows, and more, taking care of fulfilling orders and customer service, so all you really need to worry about is making sales.
Take the story of Daniel Arnold, who, according to an interview in Forbes, went from “eating toast three meals a day” to making $15,000 in 24 hours by offering to sell prints of his popular-but-controversial photos. If you've already got the demand, all you need to do is take the initiative and offer your audience the opportunity to buy your photography from you.
6. Monetize your content
Monetize your videos with ads
Another way for entrepreneurs to make money on Instagram is through in-stream video ads. With these ads, brands can promote themselves within the videos you produce.
How much you earn depends on the amount of views your video gets, or “Monetizeable Plays,” according to Instagram. You’ll get 55% of ad revenue generated from each view, paid monthly to your bank account.
Turn on In-stream Video Ads and start earning in three steps:
- Go to Account Settings. Tap Creator, then In-Stream Video Ads.
- Tap Get Started. Read and agree to the terms and conditions.
- Toggle Allow Monetization on your existing Instagram videos, then tap Continue to finish.
To earn through In-Stream Video Ads, your content must be original and you need to own the rights to any music. Your video needs to be two minutes or more to monetize. Images, polls, looping videos, slideshows, or text montages don’t qualify.
Live badges
Live badges are a newer feature, helping creators and influencers make money on Instagram. A popular concept taken from Twitch and TikTok, think of Instagram Live badges as tips you can receive during a live broadcast.
With this feature, viewers can purchase a badge during the livestream that shows in the comments and unlocks features, including a place on the creators’ badge list and access to a special heart.
People can buy:
- One heart for $0.99
- Two hearts for $1.99
- Three hearts for $4.99
7. Sell old stuff
If you’re not an influencer and just want to make some extra cash, Instagram is a great place to sell old stuff. Whether it’s furniture, clothing, collectors items or even Mason jars, you can make side income selling it on Instagram. Plus, you can declutter your home and help save the environment.
Take Lavender Loveseat, for example. Based in Chicago, the team finds older pieces of furniture, refinishes them, and sells them through Instagram. The brand shares fun, entertaining content on its page to attract buyers and earn sales.
Read More: From Likes to Dollars: Here's How to Sell Your Products on Instagram
How much do Instagram influencers make?
There are a number of factors that determine how much an Instagram influencer makes. They can earn anywhere from a few dollars to a million dollars per post.
The amount you make depends on a few factors:
- Number of followers
- Engagement rates
- Affiliate marketing tactics
The good news? There is room for any size account to make money on Instagram. There are generally five tiers of influencer marketing, broken down by follower count.
- Nano-influencer: 1,000–10,000 followers ($10–$100 per post)
- Micro-influencer: 10,000–50,000 followers ($100–$500 per post)
- Mid-tier influencer: 50,000–500,000 followers ($500–$5,000 per post)
- Macro-influencer: 500,000–1 million followers ($5,000–$10,000 per post)
- Mega-influencer: 1 million+ followers ($10,000–$1 million+ per post)
If you don’t have a lot of followers, don’t get discouraged. Earning your followers’ trust and engaging with them will help your account grow. More than the number of followers, brands look for influencers to work with that have an active following.
So even if you only have 1,000 followers, you can still make some real money. To give you a little inspiration, here are some examples of the top non-celebrity influencers who have made the most of Instagram with their accounts:
- Lele Pons: 46 million followers
- Charli D'Amelio: 44.4 million followers
- Addison Rae: 40.1 million followers
- Sommer Ray: 26.8 million followers
Related Article: It’s Your Time to Shine: How to Find and Work With Instagram Influencers
How many Instagram followers do you need to make money?
If by now you’re wondering how many followers you need to start bringing in real revenue, the short answer is: not as many as you think.
The long answer depends on factors that range from:
- What niche you’re in and how easily you can directly tie it to a product category (fashion, food, beauty, and fitness are popular niches, based on top Instagram hashtags)
- How engaged your followers are (100,000 fake followers won’t amount to much)
- Which revenue channels you explore
Naturally, the more engaged followers you have, the better.
Check out our tips on how to get more followers on Instagram.
While top Instagrammers make thousands of dollars per post, even those with small but engaged followings of 1,000 have the potential to start making money.
Getting paid on Instagram and beyond
What started as a hobby—making people laugh, doing silly photoshoots with your dog, or sharing pictures of food—can snowball into the chance to turn your Instagram page into a source of income fueled by your engaged following. But why stop there?
There’s a world of possibilities for creators to make money on the web. If you want to open up more revenue streams online, be sure to check out our tips on how to make money on YouTube. Your Instagram followers are bound to join you on other channels. You just have to open the doors for them to walk through.
Ready to create your business? Start your free trial of Shopify—no credit card required.
Make money on Instagram FAQ
Can you get paid on Instagram?
Yes.
You can get paid on Instagram in the following ways:
- Create sponsored posts for brands that want to get in front of your audience
- Become an affiliate and making a commission selling other brands’ products
- Create and selling a physical or digital product or offering a paid service
- Set up an Instagram Shop
- Sell licenses for your photography or videos
- Monetize your content
How many followers do you need to make money on Instagram?
The more followers you have on Instagram, the more money you can make. Rates are also determined by engagement, quality of content, name recognition, audience demographic, and skill set. The standard is $10 per 1,000 followers, but can vary depending on your contract and sponsor.
How much money does 10K Instagram followers bring in?
Micro-influencers, or accounts with 10,000 followers or less, can make around $88 per post on Instagram.
How does it work and how to get started?
With over a billion active users every month, Instagram is one of the biggest platforms for a brand to build a relationship with its customers. In fact, we at InVideo also leverage our Instagram channel to make video creation easier for our audience.
If you want to:
- Increase brand awareness and recognition
- Grow your Instagram followers
- Find new customers
- Boost sales
- Create a community
Then this guide to Instagram promotions is for you.
In this blog, you’ll learn exactly how the Instagram promotion feature works and we will also show you how to create thumb-stopping videos to promote your brand using InVideo’s online editor. Make sure to check out our Instagram channel to get an understanding of how these videos can help elevate your brand’s online presence.
Here’s what we will be covering:
(1) What are Instagram Promotions?
(2) How do Instagram Promotions work?
(3) Best practices to promote Instagram posts
(4) Types of posts to promote on Instagram
(5) Bonus - How to create thumb-stopping IG videos to promote your brand
Let’s get started!
Create effective Instagram ads in minutes
Start with 2000+ ready-to-use templates
Try InVideo today
(1) What are Instagram Promotions?
Instagram Promotions is a feature that allows you to convert regular Instagram posts, stories or highlights into sponsored ones for a fee.
Such posts typically look similar to organic feed posts or stories, but can be identified by the “Sponsored” tag that appears below the Instagram handle.
You can also add a call to action that’s clickable for feed posts or has a swipe-up option for stories. You can set a budget and the duration of the promotion, and choose your target audience for your boosted post based on factors such as location, demographic, interests. Many businesses use Instagram Promotions to make their content more visible and reach a wider audience than what their current following is.
Instagram Promotions vs Instagram Ads
While both features are used to increase brand visibility and engagement, here are the key differences between Instagram Promotions and Instagram Ads.
#1 - Post creative
Instagram Promotions can only be used to boost the visibility of an existing post or story on your feed via the Instagram app. This is similar to the “Boost Post” feature on Facebook.
Instagram Ads must be created and posted from Facebook Ad Manager.
#2 - Audience targeting
Instagram Promotions allows you to select your target audience based on age, location and broad interests.
Instagram Ads offer more detailed options to refine your target audience, with multiple sub-categories under behaviours, interests and other demographics.
(2) How do Instagram Promotions work?
In this section, we’ll cover exactly how to promote an Instagram post and an Instagram story. Before we begin, keep in mind the Instagram promotions feature is only available to business accounts. So, if you don’t already have a business account, create one before proceeding.
You can also convert your existing Instagram account into a business account with the following steps:
Step 1: Log onto the Instagram app and go to your profile by tapping on the profile icon on the bottom right.
Step 2: Click on the three bars on the top right.
Next, click on “Settings”.
Step 3: Click on “Account” and scroll to the bottom of the page. Then click “Switch to professional account” and follow the prompts to finish setting up your business account.
A. How to promote an Instagram post
You can select any post from your feed to promote, but the best strategy is to choose from among your top performing posts. Then, follow the steps below:
Step 1
Log onto the Instagram app and go to your Instagram profile by tapping on the profile icon on the bottom right. Then tap on “Promotions”.
Step 2
The app will automatically suggest one of your top performing posts to promote. You can go with this suggestion, or tap “Choose a post” to select a post of your choice from your feed. Once you’ve chosen the post you wish to promote, click the ➔ icon (Android) or “Next” (iOS) at the top right corner to proceed.
Step 3
Select your goal from the options listed.
If you want people to see more of your content and follow you, select “More Profile Visits”.
If you wish to direct people to your website, select “More Website Visits”. You will then be given the option to add your website URL and an appropriate call to action to your post.
If your business provides a service and you wish to generate more enquiries from potential customers through direct messages, select “More Messages”.
Then, click the ➔ icon (Android) or “Next” (iOS) at the top right corner to proceed to the next step.
Step 4
Next, select your target audience for your promoted post. If you choose “Automatic”, your post will be targeted at people who match the profiles of your current followers.
Alternatively, you can customise your target audience based on location, age, gender and interests by selecting the “Create Your Own” option.
When you’re done, click the ➔ icon (Android) or “Next” (iOS) at the top right corner to proceed.
Step 5
Toggle the sliders to choose the amount of money you wish to spend to promote your post (Budget) and the length of time the promotion will run (Duration). Click the ➔ icon (Android) or “Next” (iOS) at the top right corner to proceed.
Step 6
In this final step, you will be able to review your post. If your business account has not been linked to a Facebook business page, you will have to add a payment method in the “Payment” section before you’re able to proceed. Next, select “Create Promotion” and you’re done!
Once you’ve created a promotion, your post will be labelled as “Under review”. You will receive a notification in your Activity Feed once your promotion has been approved by Instagram. Once the promotion begins running, you can use the Promotions button on your post to view insights into how it is performing.
B. How to promote an Instagram Story
You can promote active stories and stories that have been featured in your highlights or archived. However, keep in mind that you can use only certain tappable elements such as hashtags, mentions, polls and location tags. Stories with GIFs, emojis, music and other such elements are not eligible for Instagram promotions.
Follow the steps below:
Step 1
Log onto the Instagram app. Tap on your profile picture to access your story. Then tap on the three dots on the bottom right and select “Promote”.
If you wish to promote an older or archived Instagram story, go to your profile and tap on the three bars on the top right. Select “Archive” from the drop down menu to access your archived stories.
Step 2
Select your goal from the options listed. You can choose whether you’d like to generate more profile visits, direct people to your website or encourage more enquiries from potential customers through direct messages.
Click the ➔ icon (Android) or “Next” (iOS) at the top right corner to proceed to the next step.
Step 3
Next, select your target audience for your promoted story. If you choose “Automatic”, your post will be targeted at people who match the profiles of your current followers. You can also customise your target audience based on location, age, gender and interests by selecting “Create Your Own”. When you’re done, click the ➔ icon (Android) or “Next” (iOS) in the top right corner to proceed.
Step 4
Toggle the sliders to select the amount of money you wish to spend to promote your Instagram story(Budget) and the length of time the promotion will run (Duration). Next, click the ➔ icon (Android) or “Next” (iOS) in the top right corner.
Step 5
In this final step, you will be able to review your Instagram Story promotion.
If your business account has not been linked to a Facebook business page, you will have to add a payment method in the “Payment” section before you’re able to proceed. Next, select “Create Promotion” to complete the process.
Your Instagram Story promotion will run once it has been reviewed and approved by Instagram. The active story on your profile will disappear after 24 hours. However, it will still run as a promoted story for the duration that you have set.
Create high-converting Story ads in minutes
With 2000+ Instagram story ad templates
Try InVideo for free
(3) Best practices to promote Instagram posts
Now that you know how to promote a post or story on Instagram, here’s a look at some actionable strategies to make the most out of your Instagram promotions.
1. Share relatable content
On social media, you’re competing against a barrage of content for a user’s attention.
You have only a few seconds to grab a customer’s attention—if they cannot relate to your content, they will just scroll past your post without a second thought. This is why it’s vital for your Instagram feed to be relevant to both your brand and your target customers. Etsy is a great example of how to tailor your content to your buyer’s persona. The brand appeals to crafters, those interested in home decor, and DIY-ers by showcasing a mix of art, craft and home improvement tutorials, eye-catching items purchasable from its website, and interviews with Etsy sellers that create a personal connection with the audience.
2. Use Instagram Insights to know which posts to promote
When selecting an Instagram post from your feed to promote, choose one that is already doing well with your audience. Such posts have a greater chance of benefiting from a wider reach and grabbing the attention of more users. The Instagram Insights feature, which is accessible from your business profile, can help you identify past posts that have got the most engagement, and give you an understanding of what kind of content works for your audience demographics.
Sponsored posts similar to content that has performed well in the past are more likely to do well.
3. Include a CTA
When promoting a post, include a CTA directing users to take a particular action such as purchasing your products, visiting your website, or sending in queries via direct message. This can increase conversions from the post.
4. Set up targeting manually
Instagram offers an automatic audience targeting function that promotes a post to users who fit the demographics of your current followers. However, customising each metric manually allows greater control over who will see your post. You can determine your target audience based on location, age, gender and interests by selecting the “Create Your Own” option. This is also useful when you wish to reach a new audience whose demographics may differ from that of your followers.
5. Post consistently
Instagram’s algorithm favours accounts that post consistently—at least once each day.
The more consistently you update your feed, the more likely you are to gain organic reach, which will also help your sponsored posts perform well. As you post more content, it’s also important to analyse their performance to determine what kind of content works best with your followers. You can also experiment with publishing posts at different times to figure out the ideal time to post for maximum engagement.
6. Test different types of sponsored posts to see which work best
When you’re starting out, promote a few different types of posts and analyse their engagement. This will help you identify the type of promoted posts that are most likely to give you the best response. For example, you might experiment with different aesthetics, such as a standalone image post, a video post or a text-based post to see what gets your audience’s attention.
Create viral Instagram posts in minutes
With 1000s of trending Instagram templates
Try InVideo for free
(4) Types of posts to promote on Instagram
If you’re looking for inspiration to get started, we’ve got you! Read on for some ideas on the best kind of Instagram posts to promote to grow your business.
1. Product posts
If your goal is to boost sales, consider promoting an Instagram post that showcases your best selling products or one that introduces a new product launch. Remember to use clear, eye-catching images to make your products the focus of your post. You could also use some of InVideo’s product templates to create a scroll-stopping video in minutes. Finally, include a CTA with a clickable link directing users to make a purchase or visit your website to view more.
Check out this example of a completely customisable product post template for a beverage brand that can be an ideal fit for promotions signup here.
2. Brand introductions
According to statistics from Instagram, 50% of users are more interested in a brand after seeing an ad for it on Instagram. Promoting posts that introduce your business and its services can help familiarise potential new customers with your company and build brand recognition. If you’re looking to create an eye-catching promo video for your brand, InVideo has tons of templates plus a super intuitive video editor to help you get started.
This template advertising a beauty product delivery service is a great example of how you can create a snappy, engaging video to let customers know more about your brand.
Check it out here or browse through more brand promo video templates here.
3. Events or sale announcements
Posts announcing an event or a sale are a no brainer when it comes to Instagram promotions. This will help get the word out and could increase your chances of having people sign up for your event or purchase items that are on sale. It’s important to add a clear CTA indicating where users can sign up, buy tickets or view the products that are on sale. Don’t forget to add important details such as the time, date and venue in your post. For example, this Fall clothing sale template informs viewers about the event and includes a CTA at the end.
Click here to use this template or choose from over 200 sales templates here.
4. Contest or giveaway
People tend to trust brands recommended by others, and who doesn’t love a freebie? Leverage this by running a contest or giveaway on your Instagram feed and asking your existing follower base to tag a friend in order to be eligible for the prize.
This can be a good way to grow your following for free. You can also increase engagement by asking your followers to like, save or share your post.
The freelancing platform Upwork, for instance, held a contest asking followers to share their freelancing success stories using the hashtag #UpworkSuccess, with a $1000 visa gift card as the prize. The entries not only helped create audience engagement but also served as positive testimonials to the company's services.
5. Instagram Stories
The Instagram Stories feature allows you to post vertical images and videos (of up to 15 seconds). You can also add links that users can view by swiping up on a story, a useful tool since feed posts do not support clickable links. Unlike Instagram posts, which can get buried in your feed, they appear at the top of every user’s Instagram home page. While feed posts are shown based on an algorithm, Stories are shown chronologically, which means they can be leveraged for top of the mind recall.
Since each Story only stays on your profile for 24 hours, you have the freedom to experiment with different kinds of content and don’t have to worry about sticking to a particular aesthetic. You can use Instagram Stories to promote posts from your feed, share behind-the-scenes action with customers, interact with users through polls and question stickers, and much more. If you want to save your Stories for longer, you can add them to your profile as Highlights.
Did you know one-third of the most viewed Instagram Stories are from businesses? With Instagram Story templates from InVideo, you can create some unique, eye-catching Stories for your brand even if you’re a complete beginner. If you need further inspiration, we’ve put together 51 Instagram Story ideas to get started with.
Create scroll-stopping Instagram stories in minutes
Unlock 1000+ ready-to-use Instagram story templates
Take me to templates
6. Influencer collaborations
Tying up with influencers to promote your brand can give you access to a wider reach, open up your business to new followers, boost brand recognition, and generate sales.
Promoting Instagram posts featuring influencer collaborations could help you reach an even wider audience and get more engagement from users who might be familiar with the influencer and therefore be prompted to click on your post.
However, when choosing an influencer to collaborate with, remember, it’s not just about the follower count. It’s also important to work with somebody whose values are in sync with those of your brand and whose followers match the demographics of your target customers.
For example, H&M recently collaborated with models and body positivity advocates Nouri Hassan and Paloma Elsesser to promote their new range of swimwear under their #ComeBackStronger campaign.
(5) Bonus - How to create thumb-stopping IG videos to promote your brand
Now that you know how to promote an Instagram post or story, we’re also going to show you how to create awesome, scroll-stopping videos to share. With the super intuitive, and easy to use video editor from InVideo, you can add text, choose from a media library of 8M+ royalty-free video clips, royalty-free music and sound-effects, and edit your video in minutes, even if you’re a complete beginner!
Just follow the steps below.
Step 1
Log onto Invideo.io. Select “Premade Templates” to choose from our library of 5000+ handcrafted templates and customise them for your brand. If you wish to start from scratch, select “Blank Canvas”.
Step 2
Next, scroll down to choose your video’s aspect ratio. Wide (16:9) and Square (1:1) are ideal for feed posts while Vertical (9:16) is a good option for Instagram stories.
If you selected “Premade Templates”, scroll down and click on a template of your choice. Then click “Use this template” to start editing.
If you selected “Blank Canvas”, click “Make a video” to begin editing your video.
Step 3
You can edit the existing text in the template and customise the images and colour palette by selecting the corresponding options on the “Layers” panel on the right.
Step 4
Click on the “Video” or “Image” icons on the left to add more stock photos and footage to your video if you wish. If you want to upload your own photos or videos, click “Uploads”.
Step 5
Add music from the InVideo audio library by selecting the “Music” icon on the left. You can also choose to retain the music that comes built-in with the template as indicated in the bottom scene panel.
Step 6
When you are happy with the results, click on the “Download & Share” button on the top right to save your video.
Conclusion
That’s it! You’re all set with the best strategies to promote your Instagram account.
If you’re serious about growing on Instagram and creating engaging videos, sign up for a free account on InVideo and access over 5000+ templates that allow you to make thumb-stopping videos in minutes!
For more expert tips on how to ace Instagram marketing for your business, check out our ultimate guide to leveraging Instagram to grow your business here.
16 ways to monetize in 2022
Youtube. Vladimir Kolesov, September 9, 2021
1. Selling ads
You collect a certain amount of audience and start selling ads. You can advertise other bloggers, some projects, it can be commercial advertising. They pay money to talk about something or someone.
The main difficulty is to gather an audience. Secondly, it is very important here how loyal and active your audience is. If no one clicks on ads, on the recommendations that you give, then no one will buy ads. The cost of advertising is now quite low. Therefore, the method is already less promising in terms of earnings: advertising is getting cheaper, efficiency is falling, there are too many ads, and it’s hard to keep the attention of the audience.
But this does not change the fact that there is still a huge amount of advertising being bought from bloggers, including bloggers with a small audience. It all depends on the quality of the audience - how expensive, valuable and how active it is. The better the performance, the more money you can earn.
2. Brand Ambassador
If in the first case it was about the constant placement of various advertisements, then the ambassador is a person who promotes the brand on an ongoing basis. You can be an ambassador for one or more brands.
It's great when a long-term contract is concluded with you. You become a brand ambassador and receive either goods or money.
3. Selling other people's goods
You can also sell something, open a store or offer something to your audience as a blogger. Efficiency depends on how well you know how to search for interesting products, how competently you know how to present the goods so that people really pay for it.
4. Selling your goods
The fourth way is to sell goods that you make yourself. This is beneficial, because most often hand-made goods are more expensive, they are less costly, and you earn more.
5. Sale of merch
Now it is very fashionable to create collections of T-shirts, sweatshirts, accessories, mugs, bags. And this is done not only by celebrities, but also by designers, authors, just people who know how to do interesting things.
6. Dropshipping
Dropshipping is when we do not buy anything, but resell. There is an online store, a platform that sells many, many different products. A person clicks on your link, buys - you get a commission. You do not need to deal with shipping, logistics, or any other things that classic online stores do. Your task is only traffic.
7. Advice
You can advise people on how to get a tax deduction or how to set up a service, etc. Here you are not selling some physical product, but selling your knowledge in the format of consultations.
8. Selling your product (course)
You can make your own product: record a video version or an audio version. It can be an audiobook or a regular book. You take your knowledge, make a product that suits many.
9. Selling a digital product
Courses are a set of knowledge and skills. And digital products are, for example, an image you created, stock photos, templates, Lightroom presets. From photography, design, a finished logo to a finished website template and so on.
10. Selling services
Through Instagram* you can attract clients to your services. For example, in the format of monthly payments - monthly accounting services or SMM promotion.
11. Creation of a startup
You can create some startup. And use social media to promote it. Not everyone will succeed, but you can earn millions of dollars.
12. Earnings on the public
You can create a public and earn money by posting any information or advertising.
The principle is the same. Create a thematic public, attract an audience there - and earn money either by posting content or by placing ads.
13. Affiliate programs
Affiliate programs are a separate way to make money in social networks. Affiliate programs are a bit like dropshipping, selling goods. But here most often we are talking about some kind of service. These can be banking products: deposits, loans, insurance. There are also many affiliate programs in HR, when, for example, you recommend a person, he fills out a resume, he is hired - you are paid a bonus for this.
14. Personal assistant
Instagram often requires personal assistants. The tasks here are different. Sometimes it is a search for some information or answers in direct, sometimes it is a search for bloggers, negotiating cooperation. How much you will earn and what to do is individually discussed and depends on each specific case.
15. Creating masks
Masks are rarely needed, but there are still people, mask specialists who create filters and effects for money, make unusual masks for Instagram.
16. Patreon
Patreon is paid content creation. People subscribe in order to consume your information. And for sponsors, you make some special content separately.
*The activity of the organization is prohibited in the Russian Federation
|
Many do not know how to pay for advertising on Instagram. 
Simply put, the post is launched first, and then the money is debited. 
The card data (first and last name) must match the Facebook profile data, otherwise the blocking of Ads Manager is inevitable. 
After that, the payment details will be added to the FB advertising account for payment for displaying ads (at the end of each month). 
Instagram robots make a second attempt to collect money from the main payment system, and then from the additional account, if it was specified. If the funds are not credited to the balance, the advertising campaign is suspended. 
Calculate the limit so that the limit does not have to be changed often, but the promotion costs do not exceed the possibilities of your budget. 
