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How to get more attention on instagram


These 10 Tips Will Help You Get Noticed on Instagram

By Rob Nightingale

Updated

If you only have a handful of followers on Instagram and aren't receiving the likes or comments that you want, these tips will definitely help.

Have you been using Instagram for a while with only have a handful of followers to show for it? Do you rarely receive likes and comments on your photos, despite your best efforts?

If so, these tips should help you make a splash and give you a better idea of how to get your Instagram profile noticed.

1. Upload Only Your Best Photos

Take a look at the people that you follow on Instagram. Unless they're friends, celebrities, or more practical Instagram accounts, you're likely following them because you love their photos. Put yourself in your followers' shoes. One way to get noticed on Instagram is to learn from their example and to only share photos with them that you, yourself, love.

When people land on your Instagram account, you'll want them to be blown away with your smartphone photography skills. This will not happen unless you're only posting your best shots to your public profile.

This doesn't mean you must stop posting all those impromptu selfies and less-polished photos. For these photos, you could always create a finsta account or just send them to your Close friends list.

When you post a shot to your Close friends list, it does not appear on your public profile so you don't need to worry about it tainting the rest of your Instagram portfolio.

2. Pick a Niche

If you're trying to get Instagram followers, it's likely you're looking for a certain kind of follower. If you travel a lot, you'll want to appeal to other travelers. If you're a foodie, you want other foodies to tag along on your food adventures. Taking Instagram seriously means always keeping this in mind.

Make sure that each photo you upload will be interesting to your "ideal follower". One of the main reasons people unfollow accounts on Instagram is because the photos being shared simply don't resonate with them, so be careful not to fall into that trap.

3. Have Your Own Aesthetic

People also follow Instagram accounts because they love the aesthetic of that account. They love the style of the photos being uploaded. You can't have this appeal if you're constantly changing the filters that you use, hopping between color and black and white, or playing around with different styles day in, day out.

Spend some time figuring out your own aesthetic. Accidentally Wes Anderson focuses largely on symmetry and pastel colors. Foodstories sticks to beautifully shadowy food and interior styling.

This doesn't mean you're locked into this style forever. You're free to evolve. When it comes to getting people to follow you on Instagram, having a recognizable, largely consistent style can be very helpful.

4. Use Hashtags Wisely

Using hashtags is one of the best ways to get more people to see your photos and videos; Instagram limits the number of hashtags you can use in each post to 30. While there is some debate over how many hashtags you should actually be using, there's no right answer. Using all 30 doesn't appear to bring with it any negative effects, so knock yourself out.

When it comes to picking which hashtags to use, avoid super-popular ones like #love or #instagood. They're too broad. You'll just get lost in the shuffle.

Instead, keep your chosen hashtags highly relevant to your interests. To do this, start typing a hashtag into your caption, and Instagram will suggest alternatives that could perform well for that topic. Don't fall into the trap of using the same hashtags all the time, though. Customize them to the subjects of your photos. You'll reach many more people.

5. Don't Post Too Often

When you don't have any followers, you don't to worry about annoying people by constantly posting too many photos. As soon as your following starts to grow, try not to bother them with too many posts per day. We recommend not posting more than four photos or videos in a 24-hour period.

Read more: What Is the Best Time to Post on Instagram?

Space them out. Don't upload all your photos at once. You can save posts ready to publish as drafts within Instagram. Preview app is one advanced way to do this and is available on both iOS and Android.

Alternatively, you could use a service such as Buffer to schedule Instagram posts in advance.

Remember, Instagram is a social network, not just a publishing platform. To really succeed, you need to integrate yourself into your Instagram community.

At the very least, this means replying to comments that you receive on your posts, and tagging people and places who are in, or relevant, to your photos. In return, they will receive a notification and might even tag you back. If you're still trying to figure out how to take your Instagram seriously, this is one great place to start.

A simple way to do this is to follow Instagram hashtags that are relevant to your niche. Some photos that are tagged with these hashtags will then appear in your feed. Spend some time leaving valuable comments on these posts and following profiles you admire. This will put you on the radar of other people in your niche.

If you have the time, consider trying out Gary Vaynerchuk's $1.80 strategy. This is where you leave your two cents (Without spamming people!) on the top nine posts of 10 relevant hashtags each day. Before long, you'll become a contributing member of your community. You can learn more about this strategy in the video below.

7. Use Instagram Stories to Get Your Photos Seen

Instagram Stories have quickly become a key part of the platform and can be a great way to build loyalty and engagement in your community. We recommend these tips to make your Instagram Stories more engaging. Don't forget about apps that will make your Stories more awesome!

The thing to note here is that Stories are a great way to share more dynamic, unpolished content that can offer a "behind-the-scenes" look at whatever you're sharing on your main profile.

An additional benefit is that individual Stories can contain links to your website. This is something you really can't do on your main Instagram posts, making it one of the only ways to drive your Instagram followers elsewhere.

8. Post Multiple Images at Once

If you shot a bunch of photos during a shoot, you might want to publish these as a multi-image post rather than as lots of individual posts. Multi-image posts can contain up to 10 images, all sharing a single caption. Users can swipe through them from left to right before continuing to scroll through their feed.

The benefit to this is that you can tell a more comprehensive story within a single post. This could be showing behind-the-scenes snippets to your main image, or several angles to a single location or subject.

This is far better than pepper-spraying your profile with lots of shots that might all look very similar.

9. Include Calls to Action

If you really want more interaction on Instagram, don't be afraid to ask for it. Ask a question in the caption, like adventurer Alastair Humphreys has done in the post below.

Ask people to like the photo if they do, in fact, like it. Start a conversation. Request recommendations. This method works for getting more interaction on blog posts, as well as for Facebook and Twitter interactions, and it works just as well on Instagram.

10. Take Your Editing to the Next Level

If you want to stand out even more, another great way to do so is to edit your photos using a different photo-editing app. Instagram's editing features are all well and good, but there are many better options out there right now.

We've included many of these in our lists of the best photo editing apps for Android and the best photo editing apps for iPhone.

How to Get Attention on Instagram: Become an Instagram Maestro

By implementing some or all of the tips listed here, you'll not only create a far more attractive profile, but you'll also become a real part of your own community on Instagram and could even find yourself making money.

Keep up with all of this, and you'll gradually see your brand solidify and your followers and interaction increase. You'll be able to reach a far greater number of people. Who knows? Maybe you'll even get verified one day.

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Related Topics

  • Social Media
  • Photo Sharing
  • Hashtag
  • Instagram
  • Smartphone Photography
  • Selfie
  • Social Media Tips

About The Author

Rob Nightingale has a degree in Philosophy from the University of York, UK. He has worked as a social media manager and consultant for over eight years, while giving workshops in several countries. After working primarily as a technology writer from 2014 to 2018, Rob now serves as MakeUseOf's Social Media Manager and Newsletter Editor. You'll usually find him traveling the world, and experimenting with photography.

How To Get Noticed On Instagram

Instagram is one of the biggest social networks. But why, as a business, do you need to join and start posting to “the grid”?

For starters, it’s one of the most personal social media networks. Those little square images can convey quite a bit about your brand, making you seem real and trustworthy.

Plus, Instagram is continually growing. Their growth is five times faster than any other social media platform, according to Social Media Today. Over 400 million people use Instagram daily, and over 600 million use it monthly.

It’s a vibrant place to be, and you can and should tap into its popularity and potential. Here are some ideas for how to do it.

Instagram (IG) is a powerful medium to expand your reach – but only if you use it the right way to get noticed.

1. Post Consistently, But Not Too Much

Brands that get noticed on the platform are consistent posters. At the same time, they don’t spam their followers with too many photos.

You need to post regularly if you expect to grow your followers and your reach. After all, nobody will be able to discover your account organically unless you put some content out there.

A good rule of thumb to follow for posting is one photo a day, max.

Post any more frequently, and you’ll get annoying. Any less, and you won’t be taking full advantage of your social media presence.

2. Don’t Pay for Engagement

IG’s algorithm can tell the difference between real users and bots.

“Bots” are automated services that many business accounts use to like posts, follow users, and even comment. It’s easy to see why people crunched for time take advantage, but it’s not a good practice.

For one, it builds inauthenticity, since you’re not actually engaging on a human level. For another, it violates IG’s terms of use, and you’ll get penalized for it. In particular, you’ll get “shadow banned,” which will directly hurt your engagement: Your content will pop up less on user feeds and discovery pages.

Just avoid paying for illegitimate engagement. Instead, work on getting it organically or through platform-based advertising for best results.

3. Post at the Right Times

Posting once a day isn’t the only important factor for getting noticed. You also need to post strategically, at the right times.

To get the highest amount of initial engagement, post when your target audience is most active. This time will vary depending on the demographics of your followers.

However, there are tools you can use to track when people are engaging and when you should post, like Owlmetrics.

This initial spurt of engagement from posting at the right time can help boost your post. This means it will show up higher in people’s feeds, getting more exposure and even more notice.

4. Post Content That’s Significant for Your Target Audience

When thinking about post content, tailor it for your audience. What do they want to see? Give it to them and watch the likes and comments roll in.

Inc. recommends using cultural triggers in your photos to appeal to your specific audience. For instance, if your targets are mostly millennials, you could give a nod to millennial nostalgia and post about a ‘90s trend or touchstone.

Inc. says this immediately forges an emotional connection between you and your followers, and that’s huge for engagement.

5. Include CTAs in Your Captions for Social Media Marketing

Yep, using calls-to-action (CTAs) is a great strategy for IG, too. A good CTA can be inspiring or encouraging enough that your followers will want to comment and like your posts.

For instance, asking questions encourages a flurry of activity in the comments. It can be as simple as inquiring what your followers are up to, or asking for their opinion about a certain topic.

You can also take an impromptu “poll” of your audience – make a relevant statement, then tell them to “like” your post if they agree with you.

6. Host an Instagram Contest

Hosting a contest is a great way to encourage engagement and get noticed on IG.

To start one, usually, you just need some swag. To announce the contest/giveaway, post a photo of it on your account and describe what the goods are.

For lots of engagement, require entrants to complete a number of tasks. They can like the photo, follow your account, and leave a comment, or tag a few friends in the comments. They can even repost the photo. Each task counts as an entry and increases their chances of winning.

For maximum impact, team up with another business account on the contest so you can share followers and engagement.

7. Use a Consistent Filter on Photos

Unsurprisingly, the IG accounts that get the most engagement and notice are consistent in every way. They:

  • Post consistently
  • Post consistent, relevant, interesting photos
  • Use consistent photo filters for a unified look

Yes, even your photo filters can contribute to the notice you get. For a unified brand look, stick to the same one or two filters to improve the look of your photos.

Don’t use a random array of photo edits – when people visit your feed to see what you’re about, your grid will look random, too.

In short, to draw them in, keep things consistent and unified, right down to the look of your photos.

Use Instagram to boost your Social Media Marketing

If you can get noticed on Instagram, you could boost your overall social media marketing results by leaps and bounds.

Cultivating your social presence, however, takes time and effort. You can’t use the easy way out, and you have to be consistent, above all.

IG is huge right now, and if you’re not yet taking advantage, what are you waiting for? There are hundreds of millions of people on the platform right now, and plenty would be ready and willing to follow your brand.

Get noticed the right way, and you could draw followers and grab engagement. Plus, more importantly, you’ll win conversions and customers.

Social media marketing can be easier with Thrive Internet Marketing Agency. We have the skills to set you apart from the pack. Give us a holler and find out what we can do for your social media presence and bottom line!

20 ways to quickly increase followers

The main marker of popularity on Instagram is the blogger's followers or live audience. It is no coincidence that mega-popular bloggers are called millionaires - by the number of followers. How to get a lot of subscribers? You will find working ways to gain an audience on Instagram from scratch in this article.

And if you want an instant result, then there is always the opportunity to get live followers on Instagram. And here we will tell you how to start promotion:

1. How to get an audience on Instagram? Define her!

If you are going to seriously promote your Instagram, then first of all you need to determine the target audience. Analyze the topic of your page and think about who will be interested in it. Knowing your target audience will help you create relevant posts targeted at potentially interested subscribers. For business accounts, the definition of the target audience is necessary to find customers. So here are 3 steps to help you define your audience:

  1. Choose a theme for your Instagram page and mark it in the description.

  2. Think about what age, gender and lifestyle people would be interested in your blog topic.

  3. Create an average portrait of your potential subscriber.

When you know who you are talking to in your posts and who you are creating them for, it will be easier to gain an audience on Instagram.

Photo: Freepik.com/natanaelginting

2. Proper page design is an important success factor

A nice avatar is not the most important thing in profile design. SMM marketers advise starting with a username. Your nickname must match the theme of the page. It's great if you embed a keyword in it. The same key must be included in the login, which is displayed in the profile header. What else needs to be done to quickly gain an audience on Instagram?

  • Choose a bright and high-quality photo for the avatar; nine0003

  • Create an informative description in the profile header;

  • Place important links there and check their clickability.

To make the information not seem too dry and official, add a few emojis on the topic.

Photo: Freepik.com/our-team

3. Follow the quality of content

Instagram is a visual social network, so focus on beautiful photos and videos. Ideally, they should be taken by you, and not copied from Google. But just beautiful photos are not enough to attract followers on Instagram. The picture should be supplemented with meaningful text in the best laws of syncretism.

When compiling a description, rely on data on the target audience to make the text relevant. Use all the features of Instagram: post stories, create carousels, upload gifs and shoot short videos. A variety of content will not let subscribers get bored on your page. nine0003

Photo: Freepik.com/user7920588

4. How to increase the audience on Instagram: Communication - Key to all

,

, declare yourself to be noticed. To do this, communicate with other bloggers in the comments, join discussions, actively like and reply to stories. In posts and stories, reach out to your potential followers. Always answer questions in comments and direct, ask for advice, subscribe to some profiles. This method of how to attract followers on Instagram always works, even for absolute beginners. nine0003

5. Do a competitor analysis

Once you have identified your thematic niche, find several similar successful blogs and analyze them by parameters:

  • How many followers they have;

  • What type of content is popular;

  • How often posts are posted;

  • How is the interaction with the audience.

This method will help you understand where to go next in order to guarantee a live audience on Instagram. nine0003

Photo: Freepik.com/natanaelginting

6. Subscribe to similar blogs

to track popular blogs in your subject to get a landmark for interaction with the audience. Turn on notifications for new posts to be the first to be active. This is a great way to grab the attention of potential subscribers. The main thing - do not advertise yourself directly in the comments, no one likes this. nine0003

7. Mutual PR and SFS

If you already have a minimum number of subscribers, then offer mutual PR to bloggers on similar topics. The method is that you advertise another blogger in your blog, and he promotes you in his own. In this case, there is an exchange of audience and growth of subscribers.

You can also participate in SFS with popular bloggers. To do this, you need to follow the updates and comply with the conditions of the competition. SFS stands for "shout out for shout out" or "mention for mention". If your photo got into the SFS collage of a very popular blogger in your niche, then expect an influx of subscribers. nine0003

Photo: Freepik.com/freepik

8. Hechestegs are a great way to pick up a live audience on Instagram

Most often, information on the hashtags are looking for information. You have little chance of getting into the eyes of potential followers if you don't use relevant hashtags. You can add up to 30 hashtags to each post. It is best to write them in the comments, and not in the text field, so as not to focus on the fact that you are actively promoting your account. nine0003

You can see working hashtags from competitors, as well as search using special programs. It is also recommended to delete irrelevant hashtags a day after publication.

9. Don't forget about geolocation

Set the current location to attract residents of your city to your page. Among them are definitely representatives of your target audience. If you use your blog to promote products and services, then geolocation will help you find potential customers. Research hashtags related to geolocation and use them too. nine0003

Photo: Freepik.com/user1558154

10. Create a content plan and follow it

The number of posts per day or a week indirectly affects the growth of subscribers on Instagram. If you do not publish content for a long time, then unsubscribes are inevitable. To keep the number of subscribers, you need to post regularly. And in order to increase the audience, you need to constantly give new content: upload stories, write texts and publish photos. nine0003

In order not to get confused about what's what, Internet marketing experts recommend making a content plan for a month. Include post ideas in it, write down what you need to say, what to show and what to share. This approach will not only help you to maintain regularity in publications, but also to analyze which posts reach the audience. And in the future - to gain a considerable number of subscribers for your account.

Photo: Freepik.com/kathayut

11. Post at the right time

Prime time is a topical concept not only for television, but also for social networks. It denotes the time of maximum activity of the audience. For example, on weekdays it is 16-18 hours, on weekends - 12-18 hours. If you post posts within these time frames, then the likelihood that most subscribers will see them increases significantly.

User activity times may vary on your page. To determine your personal prime time, you can use special statistics analysis programs. nine0003

Photo: Freepik.com/natanaelginting

12. Advertising will help to quickly dial the audience on Instagram

despite all modern tricks, it is advertising that helps subscribers on Instagram. The method is not free, but it is the most effective. There are not too many ads on Instagram, which means that users are not tired of it yet. Create a quality promotional post targeted at potential subscribers and expect feedback. nine0003

13. Post on thematic profiles

There are thematic accounts on Instagram where different bloggers publish. This is a great way to attract the attention of users and even gain followers on Instagram. A hashtag search will help you find blogs like this in your niche. Subscribe to such a profile and submit your post for publication, remembering to use their unique hashtags. The main condition is that your profile should not be completely empty, otherwise you are unlikely to be published. nine0003

Photo: Freepik.com/natanaelginting

14. Subscribe, Lake, see Storis

Banal, but still working advice - use masslying, massfolloving and masslyuming. These methods are classified as gray promotion, since the essence of such activity is not in showing interest, but in anticipation of mutual likes and subscriptions from users.

The main thing in Internet marketing is not to violate the limit of the social network, otherwise you can get a temporary blocking of your account. The limit of subscriptions per day is no more than 200, and likes - 500, but for absolute beginners, these numbers may be less. nine0003

Of all these methods, masslooking (viewing stories) is the most effective, as it is still less common. In addition, stories cannot be viewed by bots, and therefore such activity will not arouse suspicion from Instagram algorithms.

Photo: Freepik.com/natanaelginting

15. Lay storis and remove Live-Video

Storis-the best way to communicate with Instagram subscribers. Regular stories will help you gain an active audience on Instagram and keep users interested. Despite the fact that the site allows you to post up to 30 stories per day, it is recommended to limit yourself to three times less. Post stories 1-2 per hour, not in batches. Use hashtags in your stories to help promote them. nine0003

Live videos are a great way to diversify your content. "Live" videos are placed in the same line as the stories, but marked live. They are always at the top of the list and are a great way to grab the attention of subscribers. Videos should be published during prime time, and before that, it is advisable to make an announcement in the form of a corresponding post. At the appointed time, go to the story, select live and start filming.

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16. Advertise your page on third-party sites

Mentioning your blog on forums, social networks and various sites will help you gain a large audience on Instagram. In your social networks, you can make a post with a QR code leading to your page. On any third-party resources, always leave a link to Instagram. Unite social networks, indicating relevant links to all profiles in social networks in the description.

17. Use additional services

Today, there are many applications and services for analyzing statistics and posting on Instagram. They will help make the content on this social network more professional and find an individual approach to the audience. Good services:

  • Picture.plus - story, text and video post editor;

  • Instagrafica - templates for Instagram;

  • Crello - creative design of posts;

  • Instaredactor - editor of publications with the function of delayed posting;

  • SMMplanner - content planner;

  • Storiesgain is an advertising service in stories.

Photo: Freepik.com/upklyak

Built-in filters will no longer surprise users, so use photo editors with a huge range of functions to process photos. With their help, you can make a page in a thematic design that looks stylish and attractive.

18. Pin Stories

Pin posts to "Relevant" to structure blog information. This will make it easier for your subscribers to search for information on a particular topic. "Relevant" posts on Instagram are placed under the profile header and instantly attract the attention of users who accidentally looked at your page. nine0003

19. Participate in marathons and flash mobs

Participation in public events will help you join the Instagram community. Write posts, share emotions, publish reviews in stories, remembering to use the appropriate hashtags. Be in trend, so you will not only increase your audience reach, but also find new friends.

Photo: Freepik.com/m-teERapat

20. Cheat is a win-win way to gain an audience on Instagram

If you need an instant result, then cheat will help. In this case, it is important to choose the right service. Give preference to those that promise to build a live audience on Instagram, rather than replenish the ranks of your followers with bots. Cheating speeds up account promotion, provided that you follow the rules:

  • Use only one, but proven service;

  • Order a realistic number of subscribers; nine0003

  • Combine promotion with other promotion methods.

To make the promotion look natural, it is recommended to order not only subscribers, but also likes, comments and video views.

Photo: Freepik.com/Rwpixel-com

Conclusion

To gain a living audience on Instagram, you need:

  • Find your style and define your target audience;

  • Communicate with other users;

  • Participate in various activities;

  • Publish posts and stories daily;

  • Use all available promotion methods.

Remember that water does not flow under a lying stone, but vigorous activity always bears fruit in the form of popularity and success. nine0003

The material is placed as an advertisement

How to attract followers on Instagram in 2021 (18 steps)

Instagram is a mandatory item in the SMM promotion of any company. Brands quickly realized that a profile on this social network can become not only a business card and image component, but also a large source of customers. But not everything is so simple. Instagram has complex algorithms for promotion, huge competition and a high bar for content quality. In order to attract followers on Instagram, you definitely need to prepare a knowledge base and learn the basic subtleties and secrets of success. nine0003

Preparing your Instagram profile to get followers

Instagram doesn't tolerate little detail. All the little things in practice play an important role in attracting new followers. Therefore, no method describing how to attract followers on Instagram will be effective if the page is simply not prepared.

It may be possible to attract the attention of users to your page, but they will not become new subscribers if the profile does not look attractive. Even at the initial stages, it is necessary to carefully consider the concept of the page, the promotion strategy and everything, everything, everything, down to the smallest detail. You need to have a clear idea of ​​what the account should be like, who it is aimed at and what its main functions are. nine0003

Visual is the first and most important contact with subscribers. Before moving further towards increasing the number of followers, let's take a look at what an insta profile should look like.

Username

A beautiful and understandable name is the key to success. It should reflect the field of activity and give visitors an initial idea of ​​what information they can get.

On Instagram, users can enter:

  • The nickname is the name of your page, which should reflect its theme and look attractive. When composing a nickname, try not to use numbers, unless of course they are part of the branded name. It is also recommended to avoid long nicknames and not to overload them with special characters, such as underscores, unless it is necessary to do so. nine0280
  • Username - This string appears below the main profile information and is in bold black. The developers have taken it so that users can indicate their real name, but this is not mandatory and you can enter information in the line that will give an idea about the subject of the account.

Both of these fields are indexed by search engines. Therefore, if it is unlikely that someone will search for you by your name, show your imagination and try to harmoniously enter keywords into the user's nickname and login. nine0003

Keep in mind that if you use a short username that is easy to remember, it will be easier for people to find you in the future.

Profile photo

It is the main profile photo that makes the first impression of the account. It should be bright, high-quality, you should want to click on it. If it's a personal profile, then a high-quality selfie or portrait is more than adequate. If the page is a brand, the optimal solution is to use a logo.

Forget lettering, photos with small details, distant landscapes. Users will still not understand what is shown in the photo, because it is very miniature. Choose simple and clear pictures so that the user can easily understand what is shown on them when they find your page in the search. nine0003

Description

The profile header gives visitors basic information about the account. This field should be used as productively as possible if you want to interest the user and convince him to stay.

You can add just 150 characters to the BIO, in which you need to tell about who you are, what you do, and why it is useful to follow you. For example:

  • creatively describe yourself;
  • give the main theses used in the work; nine0014
  • list the services provided;
  • talk about important events.

Any information that is intriguing and useful to the reader will do. And so that the text does not look boring, dilute it with humor, emoji and special characters, if appropriate.

Links

Make your Instagram profile as useful as possible for the visitor. Use the Contacts section to add clickable links to your brand's official website, Landing Page, YouTube channel, or other social networks that already have your brand's pages. nine0003

This will not only drive additional traffic to other resources dedicated to the brand, but will also give Instagram users a better idea of ​​you.

Connecting to a Facebook business page

Merging your Facebook and Instagram accounts makes it much easier to post content that has already been published to Facebook. But the main value of such a collaboration is that you will instantly get the audience coverage that is already on Facebook, and you will also be able to expand the functionality of your Instagram profile. nine0003

In particular, after connecting a business profile, the following additional functions appear:

  • Contact button. By clicking on this button, users can immediately call, find out how to get there or send an email. In the future, this will make it much faster to turn page subscribers into real customers, and at first it will add solidity to the account and give those who wish to clarify the information they are interested in.
  • Hyperlink with address. nine0279 By clicking on it, visitors to the page get to a Google-map, which will tell you how to get to the office.
  • Category. Under the profile name, you can specify its category. It will help users immediately understand what you are doing.
  • Statistics. Business profiles get access to statistics. Audience engagement, impressions, reach, number of clicks on links and contact buttons - all this will give a clearer picture of what kind of content visitors like and in what direction to move on. nine0280

Free ways to attract subscribers

Now that the account looks attractive, you need to attract visitors to it. Many resort to cheating users with “gray” methods, but they can play against you. Firstly, you can get a ban for this, and secondly, the manipulation of subscribers does not give results in the long run.

Therefore, we propose to use legal ways to attract live followers on Instagram without risking the reputation of the brand and the safety of the account. nine0003

Ask to be told about you

Let's imagine that you recently created an Instagram account. The very first thing to do is to talk about it in every possible way and ask others to do the same.

What can you do:

  • place a button with a link to your profile on your official website;
  • add an account to additional contacts in profiles of other social networks;
  • add a search login to business cards or create an Instagram business card; nine0014
  • if you are an offline business owner, offer your customers a profile subscription and mention discount;
  • create a newsletter by mail or messenger so that customers know that you now have Instagram.

Ask others to talk about you. Friends are the good old way of free PR. Look at the list of your acquaintances and their friends on social networks and find among them those users who have about 1000 followers. Ask them to recommend your page, but not just to share a link, but to talk about your benefits and why you should subscribe. nine0003

If there are no altruists you know, then look for similar pages on Instagram, with which you will have approximately the same target audience. Direct competitors are best avoided. Offer the page owner mutual PR. This will help to exchange audiences and, as a result, everyone will remain in the black.

It is a little easier to promote a personal brand. People are more responsive to other people than companies, but you should not think that any personal account is suitable for mutual PR. For this to bear fruit, you need to choose the accounts that your target audience is subscribed to. nine0003

Please note that mutual PR can be fraught with consequences if done incorrectly. Be careful what you publish in your profile so that you don’t scare off readers with ridiculous recommendations and an abundance of advertising even at the start. Before publishing an advertising post, make sure that it can be interesting and useful for your followers.

Following

Perhaps the easiest and fastest way to get followers on Instagram for free is to be active on other users' pages. You probably like it when you subscribe, like your posts or leave nice comments. Here are others too. The appearance of a new subscriber will not go unnoticed. This, in turn, generates interest to go to the profile in order to find out exactly who signed up, and there it’s not far from mutual subscription. nine0003

Subscriptions work best in combination with other page activity.

True, not everything is so simple and you need to take into account several nuances. Firstly, you should be active only in the accounts of your target audience. After all, a person will most likely go to the profile to satisfy his curiosity, but will subscribe in response only if the subject and content of the account are of interest to him.

The second important rule is the observance of limits. The Instagram administration has set certain limits on the number of subscriptions that can be made per day. There is no official information on them, but taking into account the experience of users, it is recommended to subscribe to no more than 300 accounts . The excess can be regarded by the network administration as spam or the actions of automated programs.

Unfortunately, the above methods have long been used by many bloggers and commercial pages. Accordingly, users have long become fed up with subscriptions from all sorts of stores and novice bloggers. Such mechanical subscriptions are more annoying than interesting.

If you do not want to be numbered among them, try to make your actions as natural as possible. Instead of just following, view the user's account. Put 2-3 likes under the publications you like, write a comment and only then subscribe. Only the comment should be meaningful, and not just “cool”, “cool” and other general words. nine0003

Use of geolocation

Actively use geolocation in your profile. Users often search for information and pages of interest to them by geodata. Choose the places where your target audience most often visits and add geotags to posts at every opportunity.

Catchy content

Instagram is primarily a visual social network. Nothing attracts in it like high-quality and bright content. Now, just a beautiful photo no longer surprises anyone, and in order to stand out from the crowd, you have to improvise. nine0003

Creating content for Instagram is a painstaking job in which you need to take into account many nuances, from calculating the preferences of the target audience to choosing a color palette.

Main recommendations

Let's consider the main techniques that allow you to attract traffic to the page faster than others:

  • People very quickly unsubscribe from accounts where boredom balances on the verge of tediousness. Long posts about nothing, too many ads, too few posts – all of these make you want to unsubscribe and definitely won’t be a reason to back off. Create a clear content plan for yourself and mix different types of content in a measured way – entertaining, motivating, selling posts. nine0014
  • Post personal content. Regulars of social networks come to them to look at others, to find out what and how they live. Personal content is the most interesting. Do not forget to embed selfies and photos with you on the blog, sharing life stories. Only without pathos and tediousness. If the page is maintained for a company, you can share behind the scenes of working days, pictures from corporate parties and various events.
  • Unique content strategy. Instagram has over 1 billion users. To stand out, you need to develop your own style and features, both in photos and in page design. At the same time, it is not forbidden to use what is guaranteed to work - bright landscapes, beautiful photos of food, cats. It is popular at all times. nine0280
  • Be sure to use Stories. This type of content shows high performance in attracting subscribers. This is the first thing users see when they open the app. In addition, the content in Stories is the most diverse. Everything that is not suitable for publication in the profile is posted here, so the category is simply enormously popular.
  • Post a video. Recently, Instagram has improved the functionality and increased the length of the video from 15 seconds to one minute. This is a good way to get subscribers interested and convince them to stay. nine0014
  • You can also go live on Instagram. This will help to interest and win over users. In addition, personal communication is always perceived better than template content.

Contests

Holding contests for Instagram is also relevant. Motivate users to subscribe through various events. For example, a random follower who likes a post at the end of the contest can be rewarded with a free copy of a product, PR, or any other gift. nine0003

Current updates

If you want to become popular and attract subscribers, you must be interesting to them. Use the experience of opinion leaders who have already achieved popularity. Always stay up to date and do not forget to share any useful information with users. Whether it's the launch of a promotion in your store, important world news or a viral video related to the subject of the profile.

Text under the photo

Instagram has long ceased to be a social network that publishes exceptionally beautiful pictures. Increasingly, users open the application to read interesting and motivating texts, learn from the experience of others, learn about news and global trends. The text under the photo has become an integral part of the page promotion. nine0003

Try to make your profile as informative and useful as possible for users. Share with them life hacks, useful information, tell funny and instructive stories from life, motivate, inspire. For commercial brands, the text under the photo is a good opportunity to demonstrate the benefits of their products, tell about the history of the company, its values ​​and priorities.

Bulky informative posts should be only one of the components of the content plan, but the text box under the rest of the photos should not be left empty. Calls to action, questions, polls, polls just look a little ridiculous at first glance. But once you try and evaluate the response, you will understand their strength. Make users think a little and they will certainly become your subscribers. nine0003

Hashtags

When it comes to compiling a post that attracts followers, you can't get away with just a good picture and an intriguing description. It is very important to choose the right hashtags for your post. They will help you target users of your target audience, as well as allow them to easily find your publications through search.

For each post, you need to use your own selection of relevant hashtags. It is recommended to use high-frequency tags (more than 100 thousand publications), medium-frequency tags (from 1000 to 100 thousand publications), low-frequency tags (less than 1000 uses) in the selection. nine0003

Popular tags are less useful for reaching your target audience, but allow you to reach a wider audience. With the help of low-frequency hashtags, you can easily break into the TOP results.

It is recommended to make your own list of hashtags that are relevant to the topic of the page and use them in various variations under the posts. Dilute general blog topic tags with hashtags related to a specific post.

In total, 30 hashtags can be added to one publication, but no more than 15 is recommended so as not to annoy the public with their abundance. There is also an interesting strategy, according to which, an hour after publication, old tags should be removed and new ones inserted in order to capture as many audiences as possible. nine0003

Branded hashtag

Another effective page promotion trick is creating a branded hashtag. In the future, users will be able to use it to share information and mention the brand, but first you need to promote the hashtag itself. This, in turn, can have a positive impact on attracting subscribers.

Just think of and place your branded hashtag in your profile description, and then share it with the world — print it on business cards, stickers, branded and promotional products, post it on other social networks. When people start using it among the first matches, they will find your profile on Instagram. nine0003

Comments

If you are looking for an easy way to get real followers on Instagram, then feel free to comment. Comments help you find common ground with your audience and can drive generous traffic to your page.

What can be commented:

  • competitors' posts;
  • publications of their target audience;
  • photos of stars, famous bloggers and more.

Competitor's subscribers can easily "migrate" and random users can easily become new subscribers if you can get them interested. nine0003

Avoid formulaic phrases. Write briefly but to the point.

Comments with an alternative point of view are especially effective in attracting attention, igniting discussion. In combination with a bright profile picture and interesting content, this practically guarantees that all random viewers from the target audience will become your subscribers.

Photo tags

Up to 20 accounts can be tagged on each Instagram photo. This will help to get their attention completely free of charge, as well as the attention of all those who will search for the marked profiles through the search. nine0003

Anyone can be tagged. The main thing is that the mark is relevant to the post. Bought a new handbag, created a cute look, ordered specialty coffee from your favorite coffee shop - don't forget to tag these brands.

User-generated content

User-generated content helps both creators and brands get more followers on Instagram. For example, on Instagram there are many fashionable publics that repost flatlay photos or fashionable images of users for free with a mention of the page. Thus, public owners can easily get interesting content, and for users this is a good opportunity to get promoted. nine0003

Search Instagram for such publics like @flatlays or @ootdgals and be sure to tag them in relevant photos. If you are reposted, then one such mark can bring about 500 subscribers.

Paid ways to attract followers

Free Instagram profile promotion is a huge complex of different actions that need to be repeated regularly and constantly monitored. Having tried to carry out at least part of the actions willy-nilly, a completely logical question arises: “How to attract followers on Instagram as quickly and with minimal effort?”. Only high-quality advertising will help. nine0003

But even here it is not so simple. Quality ads can really drive user traffic to your page, but the keyword here is “quality” .

Advertising with Instagram ads

Targeted social media ads can often be set up with just a few clicks, but not on Instagram. Everything is much more complicated in it, because the official Instagram advertising works through the Facebook Ads Manager, and in order to run an advertising campaign, it is necessary to link profiles in both social networks. nine0003

One of the advantages of official advertising on Instagram is the variety of formats. And since Instagram is primarily a visual social network, all formats allow you to add a lot of graphic content. This helps inspire users and motivate them to subscribe.

Types of official advertising
  • Advertising in Stories. Using this format, you can reach the largest audience, because this is the most popular section of Instagram, which is visited daily by more than 500 million people. nine0014
  • Advertising with photo. This is a relatively simple format that allows you to show the product in all its glory.
  • Video format. Dynamic motion captures attention by increasing the maximum video length to 60 seconds. Now you can talk in more detail about the product and show it in action.
  • Ring gallery. For those for whom one photo is not enough, Instagram offers ads with a photo carousel.
  • Selection. nine0279 This format will be of particular interest to brands with a wide range of products. With it, you can demonstrate the best instances.
  • Advertising in “Interesting”. This is ideal if you want to reach people who don't follow you.
Setting features

Among the advantages of official advertising, it is worth emphasizing quite flexible target setting. By setting your ad settings correctly, you can show ads only to the users who are most important to you. Audience selection for impressions is configurable:

  • By location. Ads can only be shown to residents of certain countries, cities, and regions.
  • Based on demographic data. The customer can specify the gender, age, language of the target audience.
  • Interested. Instagram allows you to customize ads based on which applications are used most often, which advertising links are clicked on and which accounts are subscribed to.
  • By behavior. Facebook and Instagram algorithms allow targeting based on user behavior. nine0014

It is also possible to set up ads for individual user audiences. This method will be especially effective if you already have a database of potential customers with phone numbers and E-mail addresses. You can also easily set up advertising by selecting the automatic targeting function or searching for an audience similar to current customers.

If you know exactly who your target audience is and know how to create content that can impress at first sight, then official Ads Manager advertising can be the best way to promote your page. nine0003

There is only one disadvantage of this method of attracting subscribers - you have to pay. The cost of advertising is calculated individually based on the established parameters. As a rule, the more concentrated the target, the more expensive the price per impression. The content of the niche also plays a role, because the cost of advertising is determined as part of a kind of auction - the more people claim to be shown to a specific target audience, the higher the rates.

Advertising with bloggers

Today, traditional advertising is less effective than before. Most modern Internet users have learned to easily hide it, or view it in the background as spam. Marketing of the 21st century dictates its own rules, and this is native advertising with the help of opinion leaders. A recommendation from a blogger is perceived as a recommendation from a good friend, not spam. With the right approach, the effectiveness of such cooperation will be higher. nine0003

True, there are differences between bloggers and bloggers. There are real opinion leaders who are able to set new trends and lead the crowd, and there are only those who pretend to be such. If targeted advertising always works, then with bloggers it's not so simple. By choosing an influencer with a “dead” audience and low engagement, but big appetites, you simply run the risk of “draining” the advertising budget and not getting anything in return.

Types of bloggers

All bloggers can be conditionally divided into several categories:

  • Nano. This category includes bloggers with up to 1000 subscribers. Of course, this is not a large enough audience, but it is often very “warm”. The advantage of such cooperation is also that bloggers of this magnitude are ready to cooperate on barter, for mutual PR or very modest amounts.
  • Micro. They don't boast hundreds of thousands of followers, but they have close contact with their audience. It is to their opinion that they listen and their advice is asked. nine0014
  • Macro. Such influencers are followed by hundreds of thousands of subscribers. They are quite famous and popular in their circles. Collaboration with them will help to capture the attention of a huge audience. But for all this to turn into real subscriptions, you need a macro blogger to have good authority and not cheated subscribers, and they most often sin the opposite.
  • Celebrity. These are not typical bloggers, but those who have gained popularity on social networks due to fame in various fields of culture or sports. Advertising in such accounts will cost a pretty penny, but it is it that can make the brand famous and memorable. nine0014
The intricacies of cooperation

Don't expect that just writing to the blogger you like is enough and the auto-recruitment machine will be launched. Real subscriptions, as in all other cases, depend, among other things, on how the profile looks. Whoever recommends to follow you, users will not do this if your account looks artisanal, boring, banal, or it is simply not interesting for a particular user. Therefore, before you start advertising, be sure to “comb” your profile and make it attractive. By the way, self-respecting bloggers will not cooperate with just anyone and risk their reputation for the sake of money. nine0003

Another key point is to find common ground with your target audience through cooperation with a blogger. For example, you are promoting a beauty blog or selling cosmetics. For advertising, you have chosen a popular fitness blogger with good statistics, but with a predominantly male audience. It is unlikely that you will be able to interest someone even just to go to the profile. Subscriptions are out of the question.

You need to understand that the theme of the blog page is not as important as the demographics and interests of subscribers. There are many related niches that at first glance seem like good options for advertising, but in fact have an audience consisting of users completely opposite to the portrait of your target audience. nine0003

Conclusion

Everything is connected on Instagram. The rapid recruitment of users forces the algorithm to actively promote the content of your profile on the social network, which in turn increases the rate of recruitment of subscribers. The more attention you have already managed to attract, the more audience your posts will be shown, and the higher your page will be in rotation. Therefore, sometimes it is very important to give the profile a kind of boost and gain the first 1000 subscribers, so that in the future new followers will appear on their own.

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