How to find inactive instagram followers
How To Find Inactive Followers on Instagram?
Nothing is more satisfying than seeing your Followers on Instagram higher than everyone. In a world where people compete with each other on everything, having more followers on Instagram is considered a virtue (a matter of pride).
If you want to earn via Instagram and think that having more followers is the solution, then you cannot be more wrong. Your prospects of better brand deals are higher if you have a higher engagement rate and a lower number of inactive followers.
Having more followers but a low engagement rate indicates that you have more inactive or ghost followers.
So, in this article, I will be telling everything there is to know about inactive or ghost followers and how they can potentially hurt your brand. Also, how to find them.
Table of Contents
- Inactive or Ghost Followers on Instagram
- Why Do You Have Ghost/Inactive Followers?
- How To Find And Get Rid of Inactive or Ghost Followers On Instagram
- Manually Finding Inactive or Ghost Followers
- Accounts You Have Least Interacted With
- Using Third-Party Apps To Find And Remove Inactive/Ghost Followers
- Try To Gain Your Audience Interest Back
- Conclusion
Ghost followers are those followers who do not interact with you on your content. They do not like, comment, share, participate in your story, or dm you on Instagram (for at least a month).
Inactive followers also fall in the category of ghost followers. These include those followers who have stopped being active on Instagram and thus do not engage in your content. Similarly, ghost followers are active followers but do not interact with your content. So, people use terms interchangeably.
Now, these inactive or ghost followers can hurt your brand exponentially.
If you have a low engagement rate, it can affect your dream of making money on Instagram. It can tarnish your reputation. The brands seeking to do business will resort to your competitors to give them your business (shattering your dream of becoming an influencer).
Besides, having low engagement on your Instagram account will also influence your reach (visibility). That’s how Instagram Algorithm works.
In the end, it’s all about quality over quantity.
So it is better to have a few people but good people around you in life than more useless people. The same goes for Instagram.
There are many reasons you may have inactive followers; some common ones are listed below:
- You have bought fake followers.
- You have bots followers who followed you to get a follow back.
- Spam accounts follow you.
- Some of your followers do not get your content on their feed (due to Instagram Algorithm).:Your audience might have lost interest in your content;
- You have changed niches (previously, you posted travel content, and after having a baby, your content is more about kids).
- Your content is no longer intriguing.
- People followed you only to take part in your giveaways.
There are many ways at your disposal to find inactive followers.
You can manually find your inactive followers and get rid of them or use third-party software.
Please note that if you use a third-party app, then exercise caution.
Instagram does not approve such services, so you can find yourself in hot waters if caught by Instagram. There are horror stories of people losing their Instagram accounts only because they used these services without being mindful.
Manually Finding Inactive or Ghost FollowersThis one will take time (you can hire someone to do it for you), but trust me, it is the most organic and safest way. You can sit back and look for the interaction of every follower on each post.
Those followers who neither commented nor liked your last 60 pictures, shared, or participated in your stories are most likely ghost/inactive followers.
These followers are likely to be inactive/ ghost accounts in your follower’s list:
- One with no display pictures.
- Zero followers.
- Follow many accounts.
- Spam bots.
- Last posted years ago.
Once after this immense exercise (worth it), you have identified inactive followers—it is time to remove them from your Instagram. With all the strength you can muster, delete them who are not adding any value (they are just numbers) to your Instagram game.
Accounts You Have Least Interacted With
This newly launched (in 2020) feature of Instagram is helpful. Instagram shows you the accounts you have least interacted with in the past 90 days. It includes all those accounts you have not liked, commented on, shared, or messaged. Besides, you also are shown the list of all the people that have appeared most on your feed.
The feature also lets you know your least interacted followers that you follow back. The ones you least engage with are sure to engage less with your content.
You can also check them out and their engagement on your posts and remove them.
You can find accounts least interacted with under your followers and following list.
Using Third-Party Apps To Find And Remove Inactive/Ghost FollowersLet me give a disclaimer again, Instagram does not approve of any third-party app or software. You may find abundant ghost followers apps on the Apple store and Google Play Store. You may face serious repercussions if Instagram finds you involved in bot activities.
But, if you still persist, then let me give you the names of a few apps/software. These will surely save your time by finding ghost followers for you.
You can use Spamguard and Growthoid to find ghost followers for you.
Try To Gain Your Audience Interest BackIf you think your content has lost its charm with your audience, improve it instead of deleting your followers. Try to work out what works for your viewers.
Learn what’s going on in the market and work to improve your relationship with your audience. Make sure to be consistent and creative with your work.
ConclusionInactive/Ghost followers can tarnish your engagement rate and affect your growth prospects on Instagram. If a follower does not like, comment, or share your post on Instagram, then they are ghost followers.
Remove ghost followers to improve your engagement and also visibility.
You can find all those inactive or ghost followers by auditing your last 60 posts. Check the engagement of each follower on these posts.
Similarly, your inactive or ghost followers can be the ones with no profile pictures, posts, excessive following, or it’s been years since they posted anything.
How to Find Inactive Instagram Followers (And Remove Them)
Finding and removing inactive Instagram followers is important if you want a good engagement rate.
If your engagement rate is low, you might have a lot of inactive or ghost Instagram followers.
If you’re not consistently removing inactive Instagram followers, your engagement rate will start decreasing as your followers are increasing.
This will negatively affect your account.
However, finding inactive followers can be quite a hassle.
Hence, this article guides you on how to easily find inactive Instagram followers, how to remove them, and more.
What are inactive Instagram followers?
So, what are inactive or ghost Instagram followers?
Inactive Instagram followers, also known as ghost followers, are followers that don’t like or comment on any of your posts.
Inactive/ghost Instagram followers are followers that don’t engage on your posts. These are the type of followers that you want to get rid off.
In other words, inactive followers are following you, but they are not engaging on your posts.
A majority of these followers are bots that utilize the follow/unfollow strategy to grow their followers.
If you don’t know what the follow/unfollow strategy is, it’s basically the act of following a bunch of users with the intention for them to follow back.
However, some of these inactive followers are real people.
Either way, it’s a good idea to find and remove these followers as it will benefit your account.
It’s always better to remove a follower than to have an inactive one.
This is because even though you lose a follower, your engagement rate will be maintained, or even be increased.
Engagement rate is the most important metric on Instagram.
You can have tens of thousands of followers on Instagram, but if your engagement rate is low (under 3%), your account is poor.
In order for brands to work with you, your account has to have at least 1,000 followers and decent engagement rates.
Hence, likes is an important factor to determine whether your account is of quality.
At the end of the day, the more inactive or ghost followers you have, the lower your engagement rate.
How to find inactive Instagram followers
There are two different types of inactive Instagram followers.
The bots and real people that are inactive.
To find inactive Instagram followers, you need to be able to detect bots on your list of followers and people that are inactive, or don’t use Instagram anymore.
There are two types of Instagram followers you need to remove. Bots and real people that are either inactive or are not using Instagram anymore.
How to find and remove bots
Bots can be easily identifiable on Instagram.
Here’s what a bot account looks like:
- No profile picture
- Little to no posts
- Posts have little no engagement
- Not many followers
- Odd username
These are the number of factors you should take into consideration to identify a bot.
However, you need to make sure to go through each person meticulously.
This is because there could be real people that have all of these factors but bots that don’t.
So, you shouldn’t jump to conclusions.
Real people vs. botsUsing the above comparison, it’s easy to determine real accounts against bots or fake followers.
When you’re looking at these bot followers, you’ll need to keep the end goal in mind.
It’s all about getting people to engage in your content.
So if you’re looking through your list of followers and you think that someone might be a real person but you don’t think that they are going to engage in your content, then you should remove them.
How to find and remove real but inactive people
Now that I covered on how to find bots, how can you find real people who are just inactive followers?
How do you identify these people?
You can find real but inactive people by looking at the people that are consistently liking or commenting on your content.
If you know that you have followers that are not liking or commenting on your posts, that’s how you can find people that are inactive.
Additionally, you can use Instagram’s ‘Least Interacted With’ feature to find out who you interact with the least which means that the person might not have engaged on your posts as well.
The ‘Least Interacted With’ feature is great if you want to mass-unfollow or unfollow people on Instagram fast.
Since the feature is quite new on Instagram, you can use it to unfollow people without getting action blocked.
The feature is Instagram’s way of telling you that you should unfollow these people based on your low interaction with them.
Use a third-party app
Using a third-party app is one of the easiest ways to find inactive or ghost Instagram followers.
Simply search for “Instagram analytics/followers/unfollowers” on the App Store or Google Play Store.
However, viewing your inactive or ghost followers is usually a premium feature in these apps.
So, in order for you to view these followers, you’ll have to be prepared to spend some money.
However, if you’re utilizing these apps, make sure to never unfollow or remove followers in the app itself.
Otherwise, your account will be action blocked.
This is because Instagram is able to detect that you’re using a third-party app because you can carry out actions faster than normal.
Instead of removing/unfollowing people from the app itself, do it manually.
How to find inactive Instagram followers: Next steps
Now that you know how to find bot followers and inactive people, you have two options next.
The first option is to go ahead and engage with these people by going through their content, liking, and commenting on it.
However, you should only do that if you really enjoy their content.
Don’t just do it for the intention for them to reciprocate.
By engaging on other’s content, they are more likely to engage back.
This is because once people know that you’re liking their posts, they may return the favor by liking your posts back.
It’s sort of a like for like thing.
Alternatively, you can remove these people from your list of followers.
Let’s dive into this in the next section.
How do I remove inactive Instagram followers?
There are a couple of ways you can use to remove inactive Instagram followers.
Here are the ways you can use to remove inactive Instagram followers.
1. Remove inactive followers from your list of followers.
The first way to remove inactive or ghost followers is to remove them from your list of followers or from their profile.
Instagram released a new feature where you can directly remove people from following you.
Not everyone has this feature, but if you have it, it’s incredibly useful.
You can remove followers by going to your list of followers.
On your list of followers, find bot or inactive people and then tap on ‘Remove’ to remove them from following you.
After you removed someone, they will no longer follow you.
They will not be notified that you removed them as a follower.
Also, they won’t be able to see your new posts or stories unless they happen to visit your profile and follow you again.
Secondly, you can remove someone from following you by going to their profile.
Search for their username on Instagram and visit their profile.
Then, tap on the triple-dots icon on the right-hand corner of your screen.
Lastly, tap on ‘Remove follower’ to remove them as a follower.
Again, the person will not be notified that you removed them as a follower unless they happen to visit your profile.
2.
Block themThe second way you can remove inactive or ghost followers is by blocking them.
I do not recommend doing this, but if you do not have the feature to remove followers, then you should go ahead and block these users instead.
Here’s how you can block users.
Simply visit a user’s profile and tap on the triple-dots icon on the right-hand corner of your screen.
Then, tap on ‘Block’ to block them.
After you blocked someone, they will be removed from following you, your account will be removed from following them, and they will not be able to find your account.
The person will not be notified that you have blocked them.
Why are inactive Instagram followers bad?
If you have a bunch of inactive or ghost followers on Instagram, it can negatively affect your reach.
What happens is that you will get lesser engagement on your newer posts as they are not being shown to everyone.
For example, if you have a lot of followers on Instagram that are not engaging, Instagram will think that your content is bad.
Here’s how the Instagram algorithm works.
In the past, the posts on your feed are shown in a chronological order.
However, in the present, posts are being shown based on how likely you are to engage on it.
This means that if you recently posted something and people are not engaging on your post, Instagram will think that your content is bad and prevent it from being shown to more people.
Instagram’s algorithm works this way because they only want to show you the best content to get you to stay on the app.
Imagine if your feed is filled with low-quality images. You’re more likely to leave the app and not come back.
However, if your feed contains great content, then you’re inclined to stay on the app for a longer period of time.
In some occasions, having a low engagement rate does not mean that your content isn’t good.
It just means that you have a lot of inactive or ghost followers that aren’t interacting with your content.
Why is it important to remove inactive Instagram followers?
Inactive followers will decrease the reach of your posts and the engagement rate of your posts drastically.
It’s important to remove inactive Instagram followers to maintain your engagement rate.
As mentioned in the earlier sections, your engagement rate is the most important metric on Instagram.
Using an analogy, inactive followers are just followers that sits on your list of followers and do nothing.
They don’t like or comment on your posts.
This is unfavorable if you’ve been liking someone’s posts for a really long time but the person never engages back.
These are the type of people that you want to unfollow or remove as a follower.
By doing so, your engagement rate will either increase (if you get rid of a lot of inactive followers) or be maintained.
Why do people not engage on your posts?
People might not engage on your posts or you’re getting less likes because of several reasons.
Here is a list of reasons why people don’t like your posts or why you’re getting less likes on Instagram:
- They don’t bother to
- You are muted
- They are uninterested in your content
- Insufficient time
- They have way too many posts on their feed
- You are shadowbanned
- Your content is bad
- They don’t use Instagram anymore
- You’re using bad hashtags
- You’re not engaging on their posts
As you can see, there are lots of reasons why people don’t engage on your posts.
It could be because they are no longer interested in your content, they don’t use Instagram anymore, you’re not engaging on their posts, and so on.
Otherwise, it could be because your content is just low in quality.
If that’s the case, you’ll have to create better content.
Benchmark your posts against others’. Is the quality of your content comparable to the users that have millions of followers/likes?
If not, you need to rethink on your content strategy or increase the quality of your content.
Conclusion
Removing inactive or ghost followers is crucial if you want to maintain or increase your engagement rate.
To find inactive Instagram followers, you can either do it manually or use a third-party app.
You can remove inactive followers using the ‘remove’ feature or by blocking them.
Engagement rate > followers.
After all, it’s better to lose a few followers than to have a poor engagement rate.
Remember, inactive or ghost followers are not helping your account — they are only harming it.
Further reading (related articles)
> Hot ? How to Unfollow People On Instagram Fast
> Why Do People Unfollow Me on Instagram?
> How to Unfollow Users on Instagram Who Don’t Follow You Back
P.
S. If you liked this article, feel free to join our follow for follow community for Instagram: https://www.followchain.org — it’s free!
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Author: Lim How Wei. Lim How Wei is the founder of Followchain, a community that simplifies growth and networking for Instagram users. Feel free to follow him on Instagram.
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How to find inactive Instagram followers (and delete them)
Content:
Finding and deleting inactive followers on Instagram is important if you want to get a good level of engagement. If your engagement rate is low, you may have a lot of inactive or ghost followers on Instagram.
If you don't delete consistently inactive followers on Instagram, your engagement rate will start to decline as your followers increase.
This will negatively affect your account.
However, it can be quite difficult to find inactive subscribers.
Therefore, this article will tell you how to easily find inactive followers on Instagram, how to remove them, and more.
What are inactive followers on Instagram?
So what are inactive or ghost followers on Instagram?
Inactive Instagram followers, also known as ghost followers, are followers who don't like or comment on your posts.
Inactive/ghost followers on Instagram are followers that are not participating in your posts. These are the type of followers you want to get rid of.
In other words, inactive followers are following you, but they are not interacting with your posts.
Most of these followers are bots that use a follow/unfollow strategy to increase their following.
If you don't know what a subscribe/unsubscribe strategy is, it is essentially the act of subscribing to a group of users with the intent that they subscribe in return.
However, some of these inactive subscribers are real people.
In any case, it's a good idea to find and remove these followers, as it will benefit your account.
It is always better to remove a subscriber than to have an inactive one.
This is because even if you lose a subscriber, your engagement rate will be maintained or even increased.
Engagement rate is the most important metric on Instagram.
You can have tens of thousands of followers on Instagram, but if your engagement rate is low (less than 3%), your account is bad.
In order for brands to work with you, your account must have at least 1000 followers and a decent level of engagement.
Likes are therefore an important factor in determining the quality of your account.
After all, the more inactive or ghost followers you have, the lower your engagement rate.
How to find inactive followers on Instagram
There are two different types of inactive Instagram followers.
Bots and real people that are inactive.
To find inactive followers on Instagram, you need to be able to detect bots in your followers list and people who are inactive or no longer using Instagram.
You need to remove two types of Instagram followers. Bots and real people who are either inactive or no longer using Instagram.
How to find and remove bots
Bots can be easily identified on Instagram.
This is what a bot account looks like:
- No profile picture
- Almost no messages
- Publications are little involved
- Not many followers
This is the number of factors to consider when identifying a bot.
However, you need to study each person carefully.
This is because there may be real people who have all these factors, but bots do not.
So do not rush to conclusions.
Real people vs. bots
When you look at these bot followers, you need to keep the end goal in mind.
It's all about getting people interested in your content.
So if you're looking at your list of followers and you think someone might be a real person, but don't think they'll participate in your content, you should remove them.
How to find and delete real but inactive people
Now that I've talked about how to find bots, how can you find real people who are just inactive subscribers?
How do you identify these people?
You can find real but inactive people by looking at people who are constantly liking or commenting on your content.
If you know that you have followers who don't like or comment on your posts, you can find inactive people.
Alternatively, you can use Instagram's "Least Engagement With" feature to see who you interact with the least, which means that person might not have been involved with your posts as well.
Since this feature is fairly new to Instagram, you can use it to unfollow people without blocking the activity.
This feature is Instagram's way of telling you to unfollow these people based on the fact that you don't interact with them much.
Use a third party application
Simply search for "Instagram Analytics / Followers / Unfollowers" in the App Store or Google Play Store.
However, viewing your inactive or ghost followers is usually a premium feature on these apps.
So, to see these followers, you have to be willing to spend some money.
However, if you use these applications, never unfollow or delete subscribers in the application itself.
Otherwise your account will be blocked.
This is because Instagram may detect that you are using a third-party app because you may be able to complete actions faster than usual.
Instead of unfollowing/unfollowing people from the app itself, do it manually.
How to Find Inactive Followers on Instagram: Next Steps
Now that you know how to find bot followers and inactive people, you have two options.
The first option is to continue interacting with these people by viewing, liking and commenting on their content.
However, you should only do this if you really like their content. Don't do it just for them to reciprocate.
By engaging in someone else's content, they are more likely to access it.
This is because once people know you like their posts, they can respond in kind by liking your posts.
It's something like that.
In addition, you can remove these people from your list of subscribers.
Let's delve into this in the next section.
How to remove inactive Instagram followers?
There are several ways to remove inactive followers on Instagram .
Here are ways you can use to remove inactive Instagram followers.
1. Remove inactive subscribers from your subscriber list.
The first way to remove inactive or ghost followers is to remove them from your follower list or from their profile.
Instagram has released a new feature where you can directly delete people who don't follow you.
Not everyone has this feature, but if you do, it's incredibly useful.
You can remove subscribers by going to your list of subscribers.
After you delete someone, they will no longer follow you.
They will not be notified that you have removed them as subscribers.
Also, they won't be able to see your new posts or stories unless they go to your profile and follow you again.
Second, you can remove someone from your subscriptions by going to their profile.
Then click on the icon with three dots in the right corner of the screen.
Finally, click Remove Subscriber to remove it as a subscriber.
Again, the person will not be notified that you removed them as a follower unless they visit your profile.
2. Block them
The second way to remove inactive or ghost followers is to block them.
I don't recommend doing this, but if you don't have the ability to remove subscribers, you should block those users instead.
Here's how you can block users.
Just visit the user's profile and click on the three dots icon in the right corner of the screen.
After you block someone, they will be removed from following you, your account will be removed from following them, and they will not be able to find your account.
The person will not be notified that you have blocked them.
Why are inactive followers on Instagram bad?
If you have a bunch of inactive or ghost followers on Instagram, it can negatively impact your reach.
What happens is that you will interact less with your new messages as they are not shown to everyone.
For example, if you have a lot of inactive Instagram followers, Instagram will think your content is bad.
This is how the Instagram algorithm works.
Messages in your feed used to appear in chronological order.
However, messages are currently displayed based on how likely you are to use them.
This means that if you recently posted something and people don't show interest in it, Instagram will consider your content to be bad and not allow it to be shown to more people.
The Instagram algorithm works this way because they only want to show you the best content so you stay on the app.
Imagine that your feed is filled with poor quality images.
You are more likely to exit the app and never come back.
However, if your channel contains great content, you tend to stay in the app for a longer period of time.
In some cases, low engagement doesn't mean your content is bad.
This simply means that you have a lot of inactive or ghost followers who are not interacting with your content.
Why is it important to delete inactive Instagram followers?
Inactive followers will drastically reduce the reach of your posts and the engagement rate of your posts.
It's important to remove inactive Instagram followers to maintain engagement.
As mentioned in previous sections, your engagement rate is the most important metric on Instagram.
Using an analogy, inactive subscribers are simply subscribers that are on your subscriber list and are not doing anything.
They don't like your posts and don't comment on them.
It is unfavorable if you like someone's posts for a very long time, but this person never replies.
This is the type of people you want to unfollow or remove as followers.
Thus, your engagement rate will either increase (if you get rid of a large number of inactive subscribers) or remain.
Why don't people interact with your posts?
People may not interact with your posts, or you may get fewer likes for several reasons.
Here is a list of reasons why people don't like your posts or why you get fewer likes on Instagram:
- They don't care about them
- You are disconnected
- They are not interested in your content
- Not enough time
- They have too many posts in their feed
- You are banned
- Your content is bad
- They don't use Instagram anymore
- You are using bad hashtags
- You are not participating in their messages
As you can see, there are many reasons why people don't interact with your posts.
It could be because they are no longer interested in your content, they are no longer using Instagram, you are not participating in their posts, and so on.
Otherwise, this may be due to the poor quality of your content. In this case, you will have to create better content.
Compare your posts with others. Is the quality of your content comparable to users who have millions of followers/likes?
If not, you need to rethink your content strategy or improve the quality of your content.
Conclusion
Removing inactive or ghost followers is critical if you want to maintain or increase engagement.
To find inactive followers on Instagram, you can either do it manually or use a third party app.
You can remove inactive subscribers using the "delete" function or by blocking them.
Engagement rate > subscribers.
After all, it's better to lose a few followers than to have low engagement.
Remember that inactive or ghost followers do not help your account - they only harm it.
How to remove inactive followers on Instagram
In Instagram, the number of followers has long ceased to play a decisive role.
On the contrary, given the work of new algorithms, sometimes it is even better to remove inactive followers on Instagram. The priorities of promotion on Instagram have long been replaced by engagement and reach. Now a huge audience with a low ratio of their interactions not only looks unnatural and ugly, but can also harm the promotion of the account.
Why are “dead” subscribers bad? In fact, a “dead” audience can only be useful to media personalities, for whom the cost of advertising directly depends on the number of subscribers. Although inactive followers can “put a spoke in the wheel” to them.
The presence of a large number of inactive followers in the profile can lead to many problems:
- Low percentage of engagement. A large number of inactive subscribers leads to a natural decrease in the percentage of engagement. And in this case, no matter how high-quality content is released, it will not work to increase engagement without deletion.
- Loss of confidence.
Your subscribers, buyers or advertisers can easily notice low-quality accounts among your followers list. This will lead to a decrease in trust. You get the impression that you are winding up subscriptions. - Downgrading. Posts can start to get lost easily in the feed. Instagram algorithms closely monitor user interaction with posts and accounts. Therefore, if the profile has a lot of inactive subscribers, and posts are rarely responded to, its publication is rarely shown at the top of the news feed.
- Small number of advertisers and low cost of advertising. If you are selling advertising, then with a dead audience, you will not have to count on a good income. Today, advertisers always check bloggers before collaborating for cheating, and the key factor when choosing an influencer for collaboration is the percentage of engagement.
Who are “inactive” subscribers
Inactive subscribers are profiles that do not perform targeted actions for a long time and do not show interest in the content of the account.
Such subscribers hang like a “dead” weight, spoil the statistics and make others doubt the absence of cheating.
But you need to understand that there are many reasons for the lack of activity. Sometimes it happens that the client just found what he needs, and so far no longer needs a profile. It may also be that the content of the account simply became uninteresting for the user and he got bored. There is no need to rush to remove such users.
But some inactive subscribers are still worth getting rid of. First of all, these include:
- Bots are accounts that are used to increase the number of followers.
- Commercial accounts and shops. Live people may be hiding behind such profiles, but they are generally not active, as they are busy developing their profile.
- Blank profiles - blank profiles without publications. These are peculiar analogs of bots that are created by users to make money on the Internet or secretly browse pages.
- Non-target subscribers - users who are not included in your target audience. They will not be active, because the subject of the profile is not close to them.
- Mass followers - accounts with a huge number of subscriptions. Even if such a profile hides a real person, and not a commercial account, due to the large number of subscriptions, it is almost impossible to break into the feed to such a subscriber.
The categories of accounts listed above are not only useless, but can also harm him. When you post a new post on Instagram, the social network's algorithm shows it to a certain number of people and watches their reactions. If a post gets views, likes, and comments, the algorithm decides that it is interesting and should be shown to more users. And so it continues until the algorithm sees that the publication receives responses from viewers.
Now imagine what would happen if most of the profiles to which the publication will be shown are bots, shops and abandoned pages.
Let's say there are 10,000 followers on an account, of which only 1,000 are active users. If the algorithm selects 1000 users to display a new post, there will be no more than a hundred active viewers among them. Someone will not see the publication, someone will find it not interesting enough. As a result, the publication gains only a few likes, the reach and engagement on the account are falling. And all this could be easily avoided if you just cleared the subscribers in time.
How to understand if your account needs it
Inactive subscribers slow down the development of the account and devalue the work in creating content. Therefore, undoubtedly, efforts should be made to get rid of the “ballast”. But how to understand that your account really needs it, and how to identify inactive subscribers?
Using standard methods to get ahead of inactive subscribers is not so easy - outwardly, profiles can seem completely ordinary, and besides, it will take a lot of time.
You can get detailed information about the audience using trendHERO . This tool allows you to get detailed information about the account, including detailed analytics of its audience.
The trendHERO service checks an account using more than 90 metrics, allows you to check the quality of the audience, find out the level of engagement and reach, identify bots and non-targeted profiles. To check whether your profile needs to remove subscribers or not, just insert a link to your account and run the check.
After analyzing the account, trendHERO will show the level of engagement on the account, the quality of the audience, the ratio of personal, commercial, suspicious profiles among subscribers.
Removing subscribers must be done if the percentage of engagement on the account is not high, and the number of suspicious subscribers is high. The trendHERO service will show you when everything is bad and you should clean up the inactive.
Try trendHERO for free
How to delete followers on Instagram
You can clear followers on Instagram using standard methods or using special services. The first option is somewhat troublesome, but recently the social network has somewhat simplified the task of deletion for users.
Previously, in order to clean up the audience, you had to search for an account among your followers, go to it, and then click the "Unfollow" button. Now you can delete subscribers directly from the list of followers. To do this, do the following:
- Create a list of inactive subscribers.
- Login to your Instagram account.
- Click on the “Subscribers” section.
- Click on the “Delete” button next to the required accounts.
Manual deletion may take a long time. Especially if there are thousands of people on your account. The Instaplus service will help you quickly cope with the task. The main purpose of the service is to promote your Instagram account, send automated messages to Direct, but with its “Data collection” function, you can easily remove inactive subscribers.
How to unsubscribe followers on Instagram using Instaplus:
- Register in Instaplus service and add the required account to it.
- In the main menu of the service, select the “Create task” option, and then click on the desired account to promote. Instaplus allows you to work with five accounts at the same time.
- Select the "Data acquisition" function.
- Select the source “Subscriber activity”.
Next, the service will provide two lists of subscribers - a full list and a list of inactive ones. This data can be converted into an Excel spreadsheet and get a convenient list of inactive subscribers.
The next step on the service is to create a task to remove inactive subscribers. To do this, select the “Create task” option again and the desired account. In the action selection menu, select the “Unsubscribe” option.
The service will offer several deletion options:
- unsubscribe from all;
- mutual;
- non-reciprocal;
- private;
- not accepted;
- block by list.
Select the last option and then create a list of inactive subscribers.
Instaplus deletes it automatically, taking into account social network limits. The maximum size of one list is 150 thousand accounts. If the base of inactive subscribers is large, you will have to create several lists and remove “junk” followers in stages.
How to avoid mistakes and not harm your account
Inactive subscribers can pretty much spoil the statistics and impression about the account. But their quick deletion is not a panacea for an account at all. There are many nuances that must be taken into account in order not to spoil the account statistics.
- Remember that inactivity does not always mean that the account is dead and should be deleted. It is possible that the person is simply not interested in the product or your content right now. With such a profile, you can and should work. It is definitely worth deleting only the profile that has not been visited for a long time.
Such an account is most likely simply abandoned. - Not all commercial accounts should be deleted, because they also hide real people. The main thing is that there are no your direct competitors among the subscribers.
- Quick deletion of followers can negatively affect the coverage of the account, or even lead to blocking. Cleaning of inactive subscribers should be carried out gradually, using in parallel various methods of promoting and attracting new followers.
- Before cleaning, be sure to study your target audience. You need to have a clear portrait of a potential client so that, along with a cold and inactive audience, you do not accidentally delete your target audience.
- Respect the limits. This will protect you from blocking and shadowban. So, if the account was created less than a year ago, it is recommended to make no more than 200 unsubscribes per day. For accounts active for more than 1 year, this figure can be increased to 1000. However, in any case, a pause of 40-60 seconds should be maintained between unsubscribes.
- Don't use questionable services. If you decide to clean with the help of special services, then be sure to study the reviews and reputation of the service. Remember that free programs can often hide scammers who want to take over your profile.
- Most inactive subscribers come from mass following. So that you don’t have to repeat the cleaning often, use mass following only on your target audience.
- Do not delete foreigners. Many, when clearing an account, add all followers from other countries to the deletion list. But it's not always worth it. For example, Arabs are often quite an active audience. They may not buy anything from you, but at least they will like your posts.
Purge alone will not increase profile reach and engagement. Promotion on Instagram requires an integrated approach - the correct design of the profile, high-quality content, and work with the audience. Work on promoting your account, create interactive experiences for users, motivate them to interact and communicate.
