BeardBrand was first featured in a New York Times article. Their store was started with only $30 and a committed vendor.  How they earn money from Instagram is unique and super cool.

BeardBrand.com has a strong Instagram presence with more than 183,000 followers, which helps big time in selling their beard-related products.

RadSlimeShop

With over one 800,000 followers, rad. slime’s stock usually sells out in 24 hours. The videos are crisp and clear. Viewers can hear the colorful popping slime being molded. The bright, photogenic videos have amazing marketing power.

This Minty Rainbow Chip slime generated more than 426K views. With that massive number of views, it’s understandable why the product sold out within 24 hours.

RadSlimeShop.com uses Shopify’s flexible and adaptable ecommerce platform. Making money from Instagram can be relatively easy once you’ve nailed the art and science of impressive product videos.

Aesthential

Justin Wong, the founder of Aesthentials, is passionate about cute Harajuku-style fashion. His massive Instagram account is his main marketing channel. 

Note that each Instagram post is meticulously edited to fit a specific mood and vibe. Wong makes $12K per month on Instagram selling various products with the dropshipping business model. 

While there are several vendors, the products aren’t purchased by the store owner until they’re purchased by customers.  

What Are the Requirements for Making Money on Instagram?

Using apps, following a do’s and don’ts list, using awesome filters, and applying promotional tactics are key to business success. But you still need to be aware of new trends and rules, which are necessary to make money on Instagram.

Let’s look at a few.

1) Master Instagram for Business

There are 2 types of Instagram accounts: personal and business. The business account was launched in July 2016. You can study using this step-by-step instructional video to set one up. Shopify also provides an in-depth tutorial for selling on Instagram.

2) Launch an Instagram Shop 

An Instagram Shop lets you integrate your product catalog with your Instagram profile. This lets you promote your products directly to Instagram users through posts, Stories, in the Explore tab, and in a special Shop tab on your profile. 

Our team made the ultimate guide to setting up an Instagram Shop. Check it out if you’d like some pointers to understand how you can make money from an Instagram Shop.

3) Master Instagram Ecommerce Shopping Apps Integration

Instagram comes with limited shoppability, which requires some ingenuity to make it work for business. However, the ecommerce shopping feature can be seamlessly integrated with apps specifically designed for a Shopify store.

Try out some apps, so you’ll be able to see for yourself which ones let you publish products, along with their pricing and specifications on separate pages. 

This way, shoppers feel like they’re still on your Instagram pages while they’re actually already on the ecommerce-ready shopping app pages. 

I recommend using Shopify because it has loads of apps that can be integrated with Instagram. You can try many of the apps for free, so there’s no risk if they don’t work out for you.

4) Master Instagram Do’s and Don’ts

Instagram has detailed rules on how you should post, the types of images or videos to post, and how many times per day you can post.  

It also limits the number of hashtags to include, so you can’t just spam your Instagram account with more than 30 hashtags that aren’t related to the content of the post. No cheating!

Following these rules will improve your chances of earning money from Instagram. According to CoSchedule, it’s recommended to post 1 to 2 times a day so your followers wouldn’t feel overwhelmed. This will also give you  time to make unique and eye-catching posts. The best time to post would be before launch at 11 a.m on Wednesdays and Fridays.

According to Sprout Social, the ideal length of Instagram captions is between 138 to 150 characters. For ad captions, stick with 125 characters. The optimal number of hashtags is between 5 to 10, even though 20+ is possible but not recommended. 

Instagram may “shadow ban” your posts if they contain more than 20 hashtags. “Shadow banning” means your posts stop showing up in searches for specific hashtags. 

You can probably figure out that anything with the word “ban” is a bad thing, so try to avoid this as much as possible. It’ll hurt your ability to make money.

5) Master Instagram Filters and Photography

Canva did a study on America’s favorite Instagram filters. Based on rank, they’re: Clarendon, Gingham, Juno, and Lark. And the world’s favorite filters are: Clarendon, Juno, Valencia, Gingham, and Lark.

Most popular filters for nature:

• Valencia
• Normal
• Brooklyn

Most popular filters for fashion:

• Kelvin
• Valencia
• Nashville

Most popular filters for food:

• Skyline
• Normal
• Helena

Most popular filters for selfies:

• Normal
• Slumber
• Skyline

Use tools like Picodash to see which photos work. You want to do the kinds of things that successful accounts do, but still create your own unique content and personality. Motivate yourself to learn more each day so you can earn money from Instagram.

6) Create Posts Inspired by Viral Stories 

Include them in between your product photos and videos on your Instagram account. You can do this with ease using tools like Stencil, PromoRepublic, and Be Funky

How to Build a Strong Following on Instagram

Should you build an Instagram following before or after you start selling?

The answer is simple: before and after.

Ideally, you already have at least a couple hundred followers before you start selling. This way, you won’t be posting product photos to an empty account. Of course, you’ll have to start from scratch at some point – just try building a base before you go for the sales.

Now, how can you build a strong following on Instagram? Use these 13 tips today, so you can start growing your followers. A strong following is key to making money from Instagram.

1) Optimize your Instagram profile.  

Make sure to choose a username that’s less than 30 characters. Ideally, the name is searchable through a keyword. It should also be consistent with the username you use on other social media platforms.

Your bio should include up to 150 characters. It’s a great idea to include a clickable link to your website. This is the only place where you can include a clickable link in your Instagram account, so it’s an important way to optimize your account.

2) Create and promote a dedicated hashtag. 

If your account name is Jennie’s Candies, consider creating the #jenniescandies hashtag. Whenever you want to check conversations about your brand, you can just check the hashtag. 

You can also promote this hashtag everywhere you go and on other platforms, both online and offline.

3) Get creative with hashtags related to your niche.

While Instagram allows 30 hashtags per post, it might backfire. It’s recommended to use 5 to 10 popular hashtags for your niche and related to your products.

4) Participate in conversations related to your niche.

Check out other accounts using the same hashtags. Follow them and get involved in the conversations. You’ll earn new followers this way.

5) Use compelling Instagram captions.

An Instagram caption is what you type underneath your Instagram posts to give your followers a little more juice and appeal. The best Instagram captions help your followers feel invited to join the conversation and like your posts. 

6) Run and promote contests.

Run a contest with a photo that invites contestants and shows the prizes. Be sure to make a special hashtag for the contest too. Decide how the winners will be chosen and post the rules clearly.   

For example, you can take special photos for the contest. And whenever someone posts a photo using the hashtag, they’re entered into the competition. Make sure that you comply with Instagram’s contest rules. 

Be creative with the contest so contestants have an opportunity to earn some money from Instagram too, if possible. You can invite them to join an affiliate program that comes with a prize.

7) Create and promote Instagram Stories and Instagram Live Videos.

Instagram Stories have become a huge part of Instagram, and they continue to grow. You can use Instagram Stories like a pro to build your audience.

There are  plenty of ways you can play around with the content, like adding geotags, selfie stickers, moving texts, add color overlays, texts, and face filters (just like Snapchat) to your Instagram Stories. 

Be creative when delivering your message. Make it fun.

8) Post regularly.

The key is being consistent and making sure your posts all maintain your own special style.. This way, your followers can recognize your posts and know they’re coming from your brand. You can also use third-party social media software applications like Hootsuite, SocialFlow, and Sprout Social to schedule your Instagram posts. 

9) Collaborate with influencers and like-minded accounts.

Reach out to influencers and like-minded accounts for exchanges and paid posts. For example, if you have a huge following, you can do posting exchanges. 

If you collaborate with Instagram influencers, you can choose to create an affiliate program that pays commission or pays per post depending on the size of the following.

10) Use the location feature. 

Post videos and stories to your account, then use appropriate hashtags and geotags so that your posts can be easily found by people who are in and interested in the area.

11) Ask others to engage with your content.

If you ask, people might help you out. There’s nothing wrong with asking – just make sure that your content is actually valuable and engaging. This is the ultimate path to making money on Instagram, after all.

12) Use Instagram Ads to reach more people.

Running Instagram ads can help you to reach more people who otherwise wouldn’t have been looking for your posts. Instagram ads are a huge asset to any brands who want to make money on the platform, so check it out if you want to take your brand to the next level.

Regardless of your business model, you’ll need to promote it. Self-promoting requires more than just having thick skin. Above all, you’d need to be strategic and use proven tactics to actually earn money.   

When you’re selling on Instagram, the purchases are mostly impulse-based. The key is creating a “wow” factor with the photos, videos, captions, and a seamless experience when customers are shopping for your products.

1. Use compelling photos and videos produced professionally and using favorite filters and tools.
2. Integrate your Instagram account with your ecommerce store to ensure a positive and consistent experience.
3. Collaborate with as many influencers as possible. Select influencers whose philosophy and followers align with yours.
4. Strategize well. Stay afloat and post content on a daily basis.
5. Design all your social media accounts, web pages, and blogs to reflect a uniform and consistent theme.

---

Learnings: Make Money on Instagram 

Instagram is a goldmine for aspiring entrepreneurs looking to make money. By being creative with your account, you can earn money from Instagram like all the hot shots.

In summary, here are all the ways you can make money from Instagram:

1. Create sponsored posts for brands as an influencer
2. Become an affiliate and endorse different products
3. Be a virtual assistant to an influencer
4. Write captions for businesses
5. Sell poster photos and other virtual items
6. Sell your own physical goods
7. Sell dropshipped products

 You can sell physical products by posting photos, live stories, and videos. You can also sell services, like influencer marketing. If you sell tangible products, consider using the dropshipping model – it’s convenient and cost-efficient.

How much money can people make on Instagram?

It depends on what you sell, and what business strategies and marketing tactics you use. If you’ve just started, you’ll probably only make a little. But as your Instagram following grows and you get better at marketing, you’re likely to see your numbers grow

How can I make the most money from Instagram?

Learn from successful Instagrammers. Combine what you’ve learned from them with your own strengths in marketing, photography, storytelling, and photo styling. Grow your following as much as possible, create contests, and be active by posting new photos once or twice per day. And of course, have a strong product and make sure all your customers are happy ones.

It may take a few weeks or months to start earning a sexyprofit from Instagram, so do some planning before you quit your 9-to-5 job. But if you’re ready to make the leap, there’s so much opportunity waiting for you. Get going now and keep an open mind so that you can always learn, grow, and smash your financial goals.

How to Make Money on Instagram in 2022 (14 Proven Strategies)

If working hard and making money is the American dream, not working hard and making money is the Instagram dream. But making serious income using social media requires some serious strategy. Whether you’re a creator or a business, you’ll find the most success in making money on Instagram if you do your research.

Keep reading to get inspired by thirteen examples from creators and brands, and find tips for making money on Instagram that apply to everyone.

Can you make money on Instagram?

How much money can you make on Instagram?

How to make money on Instagram as a business

How to make money on Instagram as a creator

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.

Can you make money on Instagram?

Hell yeah. In fact, helping creators make a living on the platform is a top priority for Instagram, especially as competition heats up from TikTok, Snapchat, and YouTube.

“Our goal is to be the best platform for creators like you to make a living,” said Meta CEO Mark Zuckerberg at the company’s first-ever Creator Week in June 2021.

In 2021, Instagram was the second-most downloaded app in the world. It’s the 7th most-visited website globally, the 4th most-used social media platform, and has 1.22 billion users every month. All of which is to say: that’s a massive potential audience. With an enormous and diverse pool of people who could potentially be exposed to your content, there are plenty of opportunities to earn money.

Want more proof? Grab the popcorn and watch this video from Hootsuite Labs.

(If you’re looking for more Instagram stats—you know, to rattle off at parties and impress your friends—you can find 35 of them here).

How much money can you make on Instagram?

Numbers are tricky, because creators and brands are notoriously private about how much money they’re making. On top of that, calculating income from Instagram is complicated—if you sing a song on a Reel, the sound goes viral and you get a record deal from that internet fame, then tens of thousands of people buy tickets to your concert, does that count as making money on Instagram? What if you post food videos, then provide a link to your recipe blog, and host ads on your blog that make you money?

It sounds bizarre, but that’s the way most successful creators’ journeys go. How much money you can make on Instagram depends on your credentials, audience size, engagement, strategy, hustle, and a dash of dumb luck.

Here’s how much some creators and celebs have reportedly cashed in:

$901: The average amount of money an Instagram influencer with 1,000 to 10,000 followers can make per post, according to Business Insider

$100 to $1,500: How much a creator can be paid for a swipe-up advertisement on their Instagram stories according to Brian Hanly, CEO of Bullish Studio (a talent agency for influencers)

$983,100: The amount Kylie Jenner reportedly makes per ad or sponsored content post

$1,604,000: The amount Cristiano Ronaldo reportedly makes per post

In 2021, Hype Auditor surveyed almost 2 thousand influencers (most based in the U.S.) about how much money they make. Here’s what they found:

• The average influencer makes $2,970 per month. “Average” numbers aren’t the best to go by, since there’s so much differentiation between the highs and lows—as is referenced in the next stat!
• Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.

Source: Hypeauditor

Top 5 Instagram Earners in 2022

Obviously, celebrities have a leg up in notoriety, and when they sign up for Instagram they automatically get thousands of followers. Although that is not the same for all of us, it’s inspiring to see just how much someone can make through being an influencer on a social media platform. Here are the top 5 earners on Instagram today:

1. Cristiano Ronaldo – 475 million followers with an estimated average price per post of $1,604,000
2. Dwayne ‘The Rock’ Johnson – 334 million followers with an estimated average price per post of $1,523,000
3. Ariana Grande – 328 million followers with an estimated average price per post of $1,510,000
4. Kylie Jenner – 365 million followers with an estimated average price per post of $1,494,000
5. Selena Gomez – 341 million followers with an estimated average price per post of $1,468,000

How to make money on Instagram as a business

Being present, active, and engaging on Instagram (and keeping up with trends) is one of the best ways to find business success on the platform in 2022. Here’s how to do it.

1. Promote special offers

The online audience is a sucker for a good deal (and Instagram users love to buy stuff: 44% of Instagrammers say they use the app to shop weekly).

Use Instagram to showcase all the great things about your company—specifically, anytime you’re having a sale. Not only does posting your sale, promo code, or special offer on Instagram advertise a sale to your followers, but it also makes the information easily shareable.

This holiday sale post from clothing brand @smashtess has lots of comments that are just people tagging their friends. It’s an awesome way to promote the sale and also have the sale shared organically.

View this post on Instagram

A post shared by Smash + Tess (@smashtess)

2. Set up countdowns to new launches

You can use Instagram to give your followers a sneak peek of new releases, launches, or product lines—and using the “Countdown” or “Reminder” functions, you can provide potential customers with a simple way to flag when those new products will be available for sale. This creates some hype around your offer, and once the release happens, users get a notification reminding them to check out the goods (and, hopefully, check out the goods).

3. Set up an Instagram Shop

Instagram Shops are a direct method of making money off of the app. Users can buy products using the platform’s native e-commerce tools, and it’s easy to set up a shop.

Instagram shops are an impulse buyer’s best friend (or worst nightmare, depending on how you look at it). Your shoppable products or services will show up in your followers’ news feeds, along with regular posts.

Hosting an Instagram shop is also a great way to provide quick customer service to folks who use social media (basically everyone—75% of the global population over the age of 13). Customers can DM you or comment on posts to learn more about your brand. (Hint: if you’re feeling overwhelmed in your DMs, consider using a chatbot to support your customer service team.)

When you post something with a buyable item, the little shop icon will appear on the post, letting viewers know that it’s available for purchase.

Home goods store @the.modern.shop uses shoppable tags in many of their posts.

4. Schedule shoppable Instagram posts with Hootsuite

You can create and schedule or auto-publish shoppable Instagram photos, videos, and carousel posts alongside all your other social media content using Hootsuite.

To tag a product in an Instagram post in Hootsuite, follow these steps:

1. Open your Hootsuite dashboard and go to Composer.

2. Under Publish to, select an Instagram Business profile.

3. Upload your media (up to 10 images or videos) and type out your caption.

4. In the preview on the right, select Tag products. The tagging process is slightly different for videos and images:

• Images: Select a spot in the image, and then search for and select an item in your product catalog. Repeat for up to 5 tags in the same image. Select Done when you’re finished tagging.
• Videos: A catalog search appears right away. Search for and select all the products you want to tag in the video.

5. Select Post now or Schedule for later. If you decide to schedule your post, you will see suggestions for the best times to publish your content for maximum engagement.

And that’s it! Your shoppable post will show up in the Hootsuite Planner, alongside all of your other scheduled content.

You can also boost your existing shoppable posts directly from Hootsuite to help more people discover your products.

Note: You’ll need an Instagram Business account and an Instagram shop to take advantage of product tagging in Hootsuite.

Try Hootsuite free for 30 days

5.

Set up a chatbot

An easy way to provide excellent customer service and make sales through direct messages is to set up an Instagram chatbot. A chatbot is integrated directly into your Instagram account and website and can answer any frequently asked questions from your followers. If the question is too complicated for the conversational AI chatbot, then it will automatically pass the inquiry to a real live member of your team.

And how can a chatbot help you earn on Instagram? Simple!

An Instagram chatbot can recommend products in your shop, directly to your customers within the chat, leading to faster and more streamlined sales.

If a customer inquires about what color foundation you have in stock, the chatbot can serve up three different options that the user can quickly add to their cart without ever leaving the platform.

Source: Heyday

Get a free Heyday demo

6. Partner with creators

Influencer marketing allows you to share your company with the creator’s audience (and the creator also gets a spotlight for your audience—it’s a win-win).

When you’re researching folks to collaborate with, make sure you pay attention to their content and values: you want to pick someone who has goals that align with your own, so the partnership makes sense to customers and doesn’t seem like some oddball marketing scheme.

For example, it makes sense for a plant-based bakery to partner with a vegan influencer (more sense than Bill Nye partnering with Coca-Cola, that’s for sure).

Try to collaborate with creators who would be likely to try and/or like your products, anyway—for example, dancer @maddieziegler has long had a partnership with activewear brand @fabletics. You can offer the creator money, goods, or an affiliate deal (more info on that in the “Join an affiliate program” section of this post, just above!) in exchange for posting about your company.

View this post on Instagram

A post shared by maddie (@maddieziegler)

7.

Partner with other businesses

Like partnering with creators, partnerships with other businesses give folks on both sides of the deal an opportunity to interact with a wider consumer base. Try contacting other businesses like yours and hosting a contest or giveaway—it’s an excellent way to gain followers and tap into a new audience.

This giveaway from @chosenfoods and @barebonesbroth requires entrants to like and save the post, follow both companies, and tag a friend in the comments. Both brands are building their audience—followers just waiting to be converted into consumers.

View this post on Instagram

A post shared by Chosen Foods (@chosenfoods)

8. Straight-up advertise

Hey, the basics still work. Advertising on Instagram is one of the ways you can make money on the platform and actually track your progress. You can turn any post into an ad by boosting it, and your Instagram analytics will tell you how much of a difference the boost made.

How to make money on Instagram as a creator

Even if you don’t have a “business” in the conventional sense, there are lots of ways you can use Instagram to make money as an individual. With a solid following and clear niche, you have influence—and can be an influencer.

1. Partner with brands

Partnering with brands is likely the most well-known way that creators can make money on Instagram. Find a small or big brand that aligns with your values (that part is important—partnering with a brand that has nothing to do with your regular content, or even directly contradicts your regular content, will make you seem inauthentic).

Partnerships with brands can take many forms: you might be paid to make an Instagram post that features a specific product or be offered free products in exchange for content. To get started, try making a few posts that feature some of your favorite things—restaurants, skincare, whatever feels true to you—for free. You can then point to those posts as examples when you’re reaching out to brands.

Lots of makeup and beauty influencers participate in these kinds of brand deals. Here’s an example of a paid partnership post from creator @mexicanbutjapanese for Nordstrom.

 

View this post on Instagram

 

A post shared by Mexicanbutjapanese (@mexicanbutjapanese)

Hint: when you’re participating in a paid partnership or sponsored post, be transparent. Use hashtags, mark the post as sponsored, and be clear about the partnership in your captions. Not following Instagram’s branded content guidelines can result in posts being removed—plus, it’s sketchy.

2. Join an affiliate program

This is related to brand partnerships, as joining an affiliate program still requires you to connect yourself to a business that sells specific products or experiences. Affiliate programs essentially pay you to market other people’s products (so again, you want to make sure that the products you’re highlighting align with your values). If your followers buy something from the brand through you—usually using a specific link or discount code—you get paid.

This nail artist is an affiliate marketer for a nail polish brand—when followers use her discount code to buy the nail polish, the creator makes money.

3. Enable Live Badges

For creators in the U.S., Instagram’s Live Badges is a method of making money directly through the app. During a live video, viewers can purchase the badges (which cost between $0.99 and $4.99) to show their support.

To turn on Live Badges, go to your Profile and tap Professional Dashboard. Then, enable monetization. Once you’ve been approved, you’ll see a button called Set Up Badges. Tap that, and you’re good to go!

Source: Instagram

If you’ve enabled Live Badges, make sure to mention it when you go live (remind your followers that if they’d like to show their support with money, it’s easy to do so!) and express gratitude when someone purchases a badge. Saying thank you goes a long way, and will likely encourage other people to pitch in.

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.

Get the guide now!

4. Sell your merch

Using Instagram as a marketing tool for your other revenue streams is a great strategy for moneymaking. If you’ve curated your personal brand enough to have a certain look, logo, catchphrase, or anything else that’s recognizably you, consider selling merch that’s splashed with that extra sparkle (you’re brand). You can make money from sales—plus score some free advertising when your followers start walking around with your name on their sweatpants.

Drag queen extraordinaire Trixie Mattel sells branded merch and uses Instagram as a platform to advertise.

View this post on Instagram

A post shared by Trixie Mattel (@trixiemattel)

5. Link to your blog or vlog

Selling advertising space on your own website—or making money from Youtube—can be super lucrative, and you can use Instagram to direct your followers to that external site (hint: use a link tree to make the most of that link in your Instagram bio).

Here are some quick examples:

• Foodies who post pictures of food they’ve made and also have a blog where they post full recipes
• YouTubers who post highlights of their vlog on Reels, then provide a link to their Youtube channel for the full video
• Fashion influencers who post their outfits on Instagram and link to their website, where they share where the clothes came from
• Outdoor adventurers who post gorgeous landscapes and link to their blog where they detail the best road trip routes

Food blogger @tiffy. cooks posts videos of her making food on her blog, and links to in-depth recipes in her bio. The recipes live on her blog, which also hosts posts that contain affiliate links.

View this post on Instagram

A post shared by Tiffy Cooks 🥟 Easy Recipes (@tiffy.cooks)

6. Offer paid tutorials or masterclasses

This is similar to linking to a blog or vlog, but instead of making income indirectly (through businesses advertising on your page or Youtube ads), your followers are directly paying you for a service you’re providing.

If you have a particular area of expertise, you could offer an online masterclass that requires a paid ticket. This method of moneymaking is common for fitness influencers, who may post short workouts for free and then link to a full training routine that you need to pay to access.

Film colorist @theqazman offers quick tips on Instagram, but also hosts ticketed masterclasses. This way, his content still appeals to a wide (non-paying) audience, but folks who are serious about learning the ropes will pay him for a full lesson.

View this post on Instagram

A post shared by Qazi (@theqazman)

You can also offer tutorials or masterclasses for free and simply ask followers to tip you if they have the means—that’s the method athlete @iamlshauntay uses. Her link in bio directs followers to ways they can pay her for her work if they’re able to. This is a good technique to use if you’re looking for maximum accessibility: there’s no financial barrier to your content, but there’s still a clear way for your audience to pay you if they want to.

View this post on Instagram

A post shared by Latoya Shauntay Snell (@iamlshauntay)

 

Save time managing your Instagram presence using Hootsuite. From a single dashboard you can integrate your social networks with your Shopify store, add products to any social media post, respond to comments with product suggestions. Try it free today.

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16 ways to monetize in 2022

Youtube. Vladimir Kolesov, September 9, 2021

1. Selling ads

You collect a certain amount of audience and start selling ads. You can advertise other bloggers, some projects, it can be commercial advertising. They pay money to talk about something or someone.

The main difficulty is to gather an audience. Secondly, it is very important here how loyal and active your audience is. If no one clicks on ads, on the recommendations that you give, then no one will buy ads. The cost of advertising is now quite low. Therefore, the method is already less promising in terms of earnings: advertising is getting cheaper, efficiency is falling, there are too many ads, and it’s hard to keep the attention of the audience.

But this does not change the fact that there is still a huge amount of advertising being bought from bloggers, including bloggers with a small audience. It all depends on the quality of the audience - how expensive, valuable and how active it is. The better the performance, the more money you can earn.

2. Brand Ambassador

If in the first case it was about the constant placement of various advertisements, then the ambassador is a person who promotes the brand on an ongoing basis. You can be an ambassador for one or more brands.

It's great when a long-term contract is concluded with you. You become a brand ambassador and receive either goods or money.

3. Selling other people's goods

You can also sell something, open a store or offer something to your audience as a blogger. Efficiency depends on how well you know how to search for interesting products, how competently you know how to present the goods so that people really pay for it.

4. Selling your goods

The fourth way is to sell goods that you make yourself. This is beneficial, because most often hand-made goods are more expensive, they are less costly, and you earn more.

5. Sale of merch

Now it is very fashionable to create collections of T-shirts, sweatshirts, accessories, mugs, bags. And this is done not only by celebrities, but also by designers, authors, just people who know how to do interesting things.

6. Dropshipping

Dropshipping is when we do not buy anything, but resell. There is an online store, a platform that sells many, many different products. A person clicks on your link, buys - you get a commission. You do not need to deal with shipping, logistics, or any other things that classic online stores do. Your task is only traffic.

7. Advice

You can advise people on how to get a tax deduction or how to set up a service, etc. Here you are not selling some physical product, but selling your knowledge in the format of consultations.

8. Selling your product (course)

You can make your own product: record a video version or an audio version. It can be an audiobook or a regular book. You take your knowledge, make a product that suits many.

9. Selling a digital product

Courses are a set of knowledge and skills. And digital products are, for example, an image you created, stock photos, templates, Lightroom presets. From photography, design, a finished logo to a finished website template and so on.

10. Selling services

Through Instagram* you can attract clients to your services. For example, in the format of monthly payments - monthly accounting services or SMM promotion.

11. Creation of a startup

You can create some startup. And use social media to promote it. Not everyone will succeed, but you can earn millions of dollars.

12. Earnings on the public

You can create a public and earn money by posting any information or advertising. The principle is the same. Create a thematic public, attract an audience there - and earn money either by posting content or by placing ads.

13. Affiliate programs

Affiliate programs are a separate way to make money in social networks. Affiliate programs are a bit like dropshipping, selling goods. But here most often we are talking about some kind of service. These can be banking products: deposits, loans, insurance. There are also many affiliate programs in HR, when, for example, you recommend a person, he fills out a resume, he is hired - you are paid a bonus for this.

14. Personal assistant

Instagram often requires personal assistants. The tasks here are different. Sometimes it is a search for some information or answers in direct, sometimes it is a search for bloggers, negotiating cooperation. How much you will earn and what to do is individually discussed and depends on each specific case.

15. Creating masks

Masks are rarely needed, but there are still people, mask specialists who create filters and effects for money, make unusual masks for Instagram.

16. Patreon

Patreon is paid content creation. People subscribe in order to consume your information. And for sponsors, you make some special content separately.

*The activity of the organization is prohibited in the Russian Federation

How to make money on Instagram by placing ads and photos

Content of the article:

• How can you make money on Instagram
• Options for making money on Instagram
• Business without investments in Instagram
• How to create an interesting demanded account on instagram
• Making money from ads on Instagram
• Promoting your business with Instagram
• Who benefits from advertising on Instagram?
• Which Instagram ads can I choose?
• On the video: We promote Instagram
• How to create a high-quality promotional photo for the Instagram network?
• How to create effective ads for Instagram?
• How to set up ads on Instagram?
• How to set up Business Manager?
• Connecting advertising accounts to Business Manager
• 
  Setting up ads in Power Editor
• Creating an advertising campaign on Instagram

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Making money on Instagram

How can I make money on Instagram

What is Instagram?

This is a service for mobile gadgets that is used to upload the most successful, according to the page owner, photos to a social network. In the same place it is possible to lead them through filters and set of editors. Recently added new functionality and the ability to integrate with Facebook and VKontakte. An increasing number of gadget owners on Android and iOS systems visit this social network.

What is Instagram

Ways to make money on Instagram

Business without investing in Instagram

Monetizing social networks is a good way to get passive income with little to no investment, and Instagram is no exception.

Integration of an online store into Instagram platforms

Service it laudatory comments and reviews in the process of communicating with other subscribers.

Instagram can become one of the online trading platforms, for this you need pictures of goods taken by professionals, a description compiled according to the rules of SEO, and timely posting on this social network. Among the subscribers, there will still be a few people who will be interested in the proposed product.

Earnings on special services

Online projects like VKTarget Roboliker, Userator, Socialtools and Twite provide an opportunity to earn income from posting reposts and leaving comments on photos you like. You can earn on likes and make a profit for a subscription.

Advertising of goods and services

This type of income is for designers, photographers or other representatives of creative professions. Promoting your work on Instagram will help you not only deepen your professional knowledge, gain clientele and expand your field of activity, but also get useful advice and constructive criticism. If you plan to make money in this way, indicate your contacts in the Instagram header and describe the conditions under which cooperation is carried out.

How to make money on Instagram photos?

If you are sure that your photo will be bought and appreciated, feel free to put it up for sale.

Making money from posting photos

Places like SnapMyAd will let you list your best shots for sale. The more actively new photos appear, the more subscribers will learn about the new photographer.

We receive income from subscribers

The more subscribers a page has, the higher the income of its author. The profile should have live followers, look for advertisers who will be willing to pay you to promote their product. Instagram can be a good selling platform for those who own an online store.

The visual component of Instagram is the basis for the monetization of this social network.

Expert assessment

This Instagram monetization option is suitable for those who do not have their own online store. Influencers are those accounts that have a large number of followers that can become potential clients of interested advertisers. Most often, public people, bloggers, top models, as well as experts in a particular field of activity monetize their account in this way.

It is worth noting that the "Law on Bloggers" considers that an account on a social network, including Instagram, which has gained more than three thousand fans, can be considered a blog, and must be registered in a special list that influences the opinion of the audience . An ad unit on Instagram can be a published photo of a product and recommendations for its use, as well as a laudatory review from the author of the page. Official hashtags and links included. It is real to make money on such advertising.

Promotion of Instagram groups

The principle of operation of groups on Instagram is very similar to similar communities on VKontakte. In order to make money on a group on Instagram, it will only be enough to come up with a concept for the group and build an idea around which interested people will gather. Accounts essentially trade in the target audience. One of the easiest methods to promote your group on Instagram is commenting on other people's pictures, mutual subscription, feedback on your followers' photos, and actively promoting links to social media profiles. This way of earning is considered one of the fastest and easiest ways to start a business without investment.

On the video: Monetizing Instagram on our own

An Instagram profile will be visited and increase the number of likes only if it is of interest to the target audience. Buying Instagram followers is like buying bots that won't be interested in what's new.

1. Secondly, constantly update the content and add new beautiful photos. Comments with links to your resource are also not prohibited.

Optimizing posts on Instagram

Earn money on advertising on Instagram

A promoted account with at least several hundred followers can bring good passive income. The subject of advertising posts should not contradict the main theme of the page on Instagram. The theme of the photo is beauty, health and self-care. The promotion of beauty salons and spas, as well as beauty services, will pay off. If Instagram is dedicated to sports and sports nutrition, publications about proteins and drugs for building muscle mass will come in handy. Potential employers can be easily found through the service plibber.ru - for a fee, it will be necessary to publish advertisements for popular and recognizable brands. Similar services can also be found at sociate.ru.

On the video: How to make money on Instagram and provide additional income during the crisis

Business promotion using Instagram

Instagram can become an additional advertising platform for your business and bring an increase in income and the number of subscribers. Russian entrepreneurs have recently received the opportunity to promote their business through Instagram.

Who will benefit from advertising on Instagram?

The Russian-speaking audience of Instagram has about 9,000,000 people. Instagram is characterized by the fact that through it you can not only communicate, but also comment / view a huge number of personal photos. Instagram is actively used by such global brands as Starbucks and Nike.

Promotion on Instagram in the new format will be useful:

• Online stores that sell shoes and clothes.
• Niche of public catering (restaurant business, coffee shops).
• In the furniture business.
• Design, graphic content, creativity.
Which Instagram ads can I choose?

Three types of Instagram ads

Instagram ads look like:

• , install.
• Dynamic post ("carousel") - it becomes possible to create slides from several photos with the ability to move between them. The functionality allows you to place a CTA button that leads to a one-page site.
• Video with promotional content. A one-minute video can talk about the offer and attract the target audience. Download format: portrait and landscape.

Use hashtags and emoticons to increase the popularity of your account

On the video: Promoting Instagram

How to create a high-quality promotional photo for the Instagram network?

The company Aitarget, which oversees the placement of advertising on Instagram, emphasizes that such publications are shown in users' news feeds and are accompanied by a special "Advertising" marker. Placement occurs through CPM auctions. Commenting is disabled.

Distinctive features of the Russian audience of Instagram:

About 70 percent of network users are independent young people. More than half of them are female. The audience comes to Instagram to look at friends updates up to 10 times a day.

Instagram registration - statistical data

Yandex.Taxi, L'oreal, Samsung, Nestle, and a number of others were among the first to place their advertisements on Instagram. Aitarget has released a little guidance on which images will work best.

Instagram infographics 2015

Instagram photo process	Fulfilling the Rule of Thirds	Instagram hashtags	Customer dialogue	Signed
Use special applications to make your photos even more unique. The habit of editing photos will make the content branded, you will be recognized.	Positioning the photo object on 2/3 of the screen makes the picture more pleasing to the eye.	Once every 7 days, update hashtags with more popular ones if you want to increase conversion and user engagement.	Reply to those who leave comments and likes under your work. More attention to the dialogue, and not directly to sales.	Caption images to grab attention and encourage comment/discussion

How to create effective advertising for Instagram?

According to Aitarget, in terms of the number of Instagram users, Russia ranks 5th among all countries that have reached a high level of penetration in this social network. The number of users increases during the year by 1/4. At the same time, data for the capital make up 20 percent of users, in St. Petersburg there are 10 percent of the total.

Representatives of the reseller noted the main points that relate to the construction of objects, light transmission, emotions of advertising photography. According to company representatives, advertising on Instagram is subject to strict moderation.

1. Text should not occupy more than 20% of the image area.
2. The photo itself should look like it was taken with a smartphone camera.
3. Minimize drawn elements and post-production.
4. Remove borders and margins.

How to set up ads on Instagram?

How to properly set up advertising through Facebook Business Manager?

First of all, you need to register with the Facebook business manager.

How do I set up Business Manager?

There will be a Get Started button at the bottom of the page. We click and see before us the first stage of work with the manager.

In order to link an ad to your Facebook account, you need

1. Email addresses of your team members who will be involved in promoting your business
2. Complete information about your company
3. Facebook account (if there is no registration on Facebook, you can create a page at the next stages of creating an advertising campaign for Instagram)
4. Data of an employee who will be authorized to maintain an advertising Instagram page and have administrator rights

This step will allow you to create advertising content with access to users, and it does not matter at all whether they have an account in this social network or not.

After that, we answer the system's questions about the features of the business and fill out a personal profile. We connect an Instagram account to the Facebook profile (company settings).

In the upper right corner, click the add button and select the desired page.

Connecting advertising accounts to Business Manager

To optimize placement of advertising on Instagram, integrate your Facebook business pages with the social network.

How to do it?

In the "Company settings" submenu, click "Ad accounts", connect them.

Possible:

1. Create a new page
2. Integrate with existing
3. Request access to another company's account.

If you already have a Facebook Ads account, click on the "Account Settings" column and copy the account ID; after that, select the item "Declare rights to an advertising account" and copy the identifier in a special column. This is only possible if this page is active.

Final step

Add an Instagram account to Business Manager. Select "Company Settings" - "Instagram Accounts" and click "Claim New Instagram Account".

A window will appear asking you to add an account. Enter login and password. Next, Business Manager will offer to integrate your Facebook and Instagram business pages.

Account rights


Setting up ads in Power Editor

First of all, we find out if we have the rights to place ads on Instagram. In Business Manager there is a direct link to Power Editor . If you are using the service for the first time, the system will offer to download several additional functions, and information from your Facebook account. As soon as the welcome window appears, you can safely proceed to the formation of advertising content.

If the welcome window does not appear, you will have to do the following: click on "+ Create Campaign" in the upper left corner. Below the graph is the "Audience" section. If the parameters of your target audience have already been set, you just need to check the box next to the “New audience” item.

Create a campaign

You can change the parameters in the "Change audience" item. Save all new entered parameters. Next, select the site where the ad block will be published. If the ad is generated exclusively for Instagram, uncheck all but the last one. Specify the type of devices for which the publication is being created.

Advertising campaign goals and audience

Advertising campaign goals

1. We determine the amount that will need to be paid for one click.
2. Specify the type of advertising delivery - regular or accelerated.
3. Having finished with the settings, we proceed to the design of the ad. Click on the icon on the left

Choose a Facebook or Instagram account.

Decide on the type of advertising, add text, picture, appeal, etc. and continue to create an ad for Instagram.

The final stage of creating an ad block

Load changes using the green button of the same name. The results will appear on the Facebook or Instagram page.

Creating an advertising campaign on Instagram

You can create an advertising offer using the Power Editor service.

In order to make your promotional offer, choose its main goal:

• Increase in clicks to the site.
• Installing a mobile application for Android or iOS.
• Increase viewing of video content.

We detail the selected items: we form the campaign budget, set the costs for ads and the time of publication. We select the parameters of the target audience: select already formed ones or create a personal one. All information about the target audience is placed in the tab dedicated to the tools.
The best choice would be to select several audiences and test each of them for revenue growth and conversion.

Narrow targeting with unique messages usually gives the best results.

The following categories are available to choose from: geographic location (place of residence), age, gender, hobbies/interests, languages, demeanor.

Place JavaScript code on the main pages to classify site visitors. Thanks to this simple action, the owner of an advertising account has the opportunity to follow the actions of the target audience directly from their personal Facebook account. It is easiest to choose the optimized CPM model as the payment model.

Graphic material that can be uploaded as content:

1. Image size: 1080 × 1080 pixels.
2. Image aspect ratio: 1:1.
3. Image cannot contain more than 20 percent text.
4. Advertising campaign goals can be created in the Conversion Pixels tab.
5. Don't forget to tag the post with UTM tags so that you can later analyze the effectiveness of advertising in Google Analytics or Yandex.Metrica. The report is placed in the "Traffic Sources" section.

The conversion pixel placed on the site captures the actions of the audience and the data on visits that can be viewed on Facebook.

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