How to earn by facebook group
9 Ways to Monetize Your Facebook Groups in 2023
Your Facebook group keeps growing, and your members are engaging in increased amount — so much so that it starts to have a real sense of community.
The time might be just right for you to start exploring how to monetize all this attention from your dedicated Facebook following.
That’s right, we’re talking about monetizing Facebook groups, and we’ve compiled the 9 best ways you can monetize your Facebook group in 2023 and beyond:
- Launch a Paid Membership Service
- Sell Products and Services to Members
- Engage in Affiliate Marketing
- Make Paid Webinars
- Sell Tickets to In-Person Events
- Start to Advertise
- Offer Coaching and Workshop Service
- Consider Brand Partnerships
- Offer Paid Courses
Action!
1. Launch a Paid Membership Service
One of the best ways to monetize your Facebook group is by offering access to an independant paid, premium membership platform.
You can do this by using a to move to a platform like Uscreen to house and manage your paid community and offer a paid membership model.
A paid membership service provides a consistent source of income, while alternatives like ads and affiliate links are unreliable (more on those later).
How much you make is directly related to your number of subscribers, leaving you with a dependable paycheck.
You get full control over your community, content, and price structure. Your followers get access to exclusive, high-quality content. And you all get the benefits of an easy-to-use platform.
For instance, with Uscreen’s platform, you get:
- Lead generation and conversion assistance.
- Analytics tools for tracking interactions.
- A seamless monetization platform.
This all combines to make a turn-key service that works for people of all skill levels.
2. Sell Products to Members
Does it feel like every content creator nowadays has something extra to sell? Well, that’s because it adds to their income and keeps their audience engaged.
That’s exactly what you want when monetizing Facebook.
You know your Facebook group better than anyone. Use that insider knowledge to pinpoint the products they’re most likely to be receptive to.
Think about selling branded clothing. Some fans are hesitant to donate money, but most love representing their favorite creators.
Selling a shirt, hoodie, or hat gets you the conversion you need with the added bonus of passive advertising. That buyer’s social circle may be unaware of your group and seeing your merch may bring it up naturally in conversation.
Get creative with graphics by branching out from only using your logo. Your group’s inside jokes can be used to make appealing clothing that is more likely to sell.
If your Facebook group focuses on a niche industry, you can promote and sell relevant products too.
It can be hard to tell which products are worth buying when getting into a new hobby.
Some products are overpriced, and others are made too cheap to be of any use.
Since you’re a trusted source of information, your members will value your recommendations. Partner with a manufacturer or set up a dropshipping store for your quality products.
Depending on your niche you could sell:
- Resistance bands, workout supplements, and athletic wear, if you’ve built an online fitness community.
- Cooking knives, pots, and pans, if you’ve built a cooking community online.
- Paintbrushes and canvases, if you built an artist community online.
Some of these products will have greater startup costs than others.
Start out small to test the potential demand for custom merch. Gradually ramp up production to avoid permanently having a garage full of widgets.
3. Engage in Affiliate Marketing
The startup costs of selling custom products can often be too expensive for many people to afford. Joining an affiliate network enables you to sell other companies’ products while avoiding those upfront costs.
You might have already taken part in an affiliate network without being aware. Have you ever clicked through a link by a content creator that took you to a product on Amazon?
Chances are that the content creator was an affiliate of Amazon’s network. If you ended up making a purchase then you also helped support the creator.
Affiliate marketing works by you, the affiliate, linking to a product on your webpage. If any of your group members use that link to make a purchase, you will receive a commission.
Affiliate marketing can also take the form of app downloads or surveys, but the basics stay the same. You’re paid based on your audience completing an action.
Affiliate marketing requires less labor than selling your own products and is much closer to a passive income from your Facebook group’s monetization.
If you’re already recommending products to your members, becoming an affiliate is like finding money in your coat (only more profitable).
Joining affiliate markets, like Amazon or Clickbank, will set you up with many different products to promote.
Or, you can seek out specific products by searching for them by name.
Networks offer different payout structures, so shop for the one that suits your niche best.
4. Make Paid Webinars
If you have a knack for streaming or presenting in front of an audience, one way to monetize a Facebook group is to create paid webinars.
Many platforms, including Uscreen, can host these live events and allow you to share your expertise with a dedicated audience. These live events are fairly simple to set up and allow you to share your expertise with large audiences.
You’ll want to provide the best experience possible for your audience to make sure they return for the next one. The best way to do that is by preparing for it.
Go through your presentation with a fine-toothed comb to make sure it’s free of errors. Minor mistakes may be tolerable with free content, but premium content demands perfection.
Practice presenting to your friends or family. Bribe them with drinks and snacks if you have to. It’s worth it to get comfortable with your lines, and we’re pretty sure it’s legal.
An outsider’s perspective is invaluable at this stage. Their eyes can spot errors you’ve grown blind to. They can also raise questions you‘ll probably receive during the event.
While it might feel embarrassing at first, it will do wonders for your confidence come showtime.
5. Sell Tickets to In-Person Events
Expand your options for reaching people outside the digital world by meeting your group in the real world — and make money as you do it.
But I started a Facebook group to avoid meeting people in person!
Well, if you want to make money from your Facebook group, then you might need to get out of your comfort zone. Meeting your group where they feel comfortable should take priority.
In-person events bring you physically close and can lead to a connection that is hard to achieve through a screen.
For your first event, pick a location with maximum impact. Pick a city near the most community members. They’ll be more likely to buy the ticket if airfare is out of the picture.
Your venue may be able to assist with registration for the event. There is also the option to use a third party, like Eventbrite, which makes it easy to manage purchases.
Consider recruiting guest speakers that can broaden the reach of your event. Each speaker can bring their fans to the event and help shoulder the burden of entertaining the audience.
6. Start to Advertise
To make money from a Facebook group from advertising you’ll need a large following. Advertisers typically want to see your group membership above 25,000.
If you meet this threshold, then simply put a message in your Facebook groups bio, something along the lines of:
Send me a private message to arrange advertising.
It delivers the message without taking up a lot of real estate on the page.
You can also include specifics about your desired rates and what they include. This can weed out any advertisers looking to lowball you.
On the flip side, if your posted rates are lower than what advertisers are willing to spend, you’ll miss out on extra cash.
Experiment with messages of both types to discover which is right for your needs.
If your Facebook group is under the 25,000 member threshold, you can try advertising for yourself. A small investment on your part can bring in new members and get you over the hump.
Click here to watch the video -> youtube.com/watch?v=wMGlQcSLwd4
You can look for affordable opportunities on other Facebook group pages or start an ad campaign.
Facebook Page Like campaigns are rarely used these days, but they’re perfect for growing a following. A like is a simple thing to ask of someone, and it opens the door for further targeting.
Follow up with anyone who likes your page and invite them to join. They’ve already displayed a passive interest in your group. A direct invitation may be all it takes for them to take the plunge.
7. Offer Coaching and Workshop Services
Similar to how it’s difficult for a novice to tell a good product apart from an inferior one, it can be difficult to tell an expert apart from a scammer.
Your Facebook group members stay in your community because they see its value and trust you. Offering to coach them personally can save them from costly blunders.
These one-on-one opportunities also serve to improve brand loyalty. Your members will feel closer to you, and their success will be tied to your service.
Coaching can make money with a Facebook group in pretty much any niche.
Even topics thought to be in-person activities can translate to the virtual world.
The student can be located halfway around the world from their coach and still benefit from the coach’s instruction.
This same business plan can be applied to all sorts of professions. It might require thinking outside the box, but that’s how you’ll find success.
8. Consider Brand Partnerships
Partnering with brands and other creators can help you nail two birds with one stone. You’ll grow your audience while monetizing your Facebook group.
Facebook’s Brand Collabs Manager connects public Facebook groups with brands trying to promote their products. It works similarly to an affiliate network but with less legwork on your end.
This sponsored content is labeled as such to avoid any trickery, so your group will be well aware when something is being sold.
If you’re looking to avoid corporate interests for any reason, partnering with content creators is also an option to consider.
While their advertising budget may be smaller, they bring benefits that could lead to more money down the road.
If you share content created by other people, their fans are more likely to discover your work and become your fans in the process.
As your following grows, so can the profits in your other monetization efforts. You can:
- Gain more paid subscribers.
- Ask for more money from advertisers.
- Sell more affiliate products.
- Sell more courses.
- Sell more merch.
Residual income can be even more valuable than upfront sales in the long run.
9. Offer Paid Courses
Creating an online course is one of the best ways to make money with a Facebook group. You already have your target audience identified and you’re holding their attention.
But a successful course requires more than just great content. Once you complete your course, you’ll need a place to host it.
If your content is text-based, any basic hosting platform will probably get the job done.
If your content relies on video lessons, you’ll need a platform that specializes in video hosting — Uscreen, for instance.
When it comes to online courses, with Uscreen, you’re able to:
- Create your own webpage.
- Organize videos in a way that’s best for you.
- Have full control over monetization.
- Live stream with professional quality.
- Still use your affiliate network.
Basically, you’re getting all of the capabilities of a professional company while retaining control as the business owner. The way it should be.
Take full control of your video streaming business for one predictable fee.
Learn More
There are some pros and cons that go along with monetizing your Facebook group.
We’ve already laid out the various ways to make money while remaining on Facebook. Those are some big pros, and they’re some of the reasons why Facebook remains a powerhouse.
But as long as you remain on Facebook’s platform, you never really own that community.
Even selling the admin rights to your group is against Facebook’s terms of service. Facebook can ban your group and even your profile with little room for you to appeal.
If you get banned, you need to start over from scratch.
If you are proactive and migrate that community onto your own platform, then you can gain the ownership that an entrepreneur needs for long-term success.
You’ll be partnering with a different service provider that is more invested in your success.
How to Prepare for Facebook Groups Monetization
If you want to successfully monetize Facebook groups, there are some things to do beforehand and some things to avoid.
Clean your profile of anything that might keep people from joining your group or partnering with you. Anything can be taken out of context by strangers.
Moving forward, be conscious that everything you post represents your brand. Controversial content can quickly destroy everything you’ve worked hard to build.
The rule of thumb is: If you’re willing to publicly defend what you said then it’s probably okay to post.
Try to do this while still preserving your unique personality. That’s what sets your online community apart and draws people to you.
Get the most out of monetization by having clear targets. Ask yourself:
- What kind of members do I have?
- What are the perks of being a member?
- What might push the members away?
- What would the members want to buy?
By identifying who they are and what they want, you can determine the best Facebook group monetizing options to pursue.
After all, since you might be converting a hobby into a business, you need to start thinking like a business.
Wrapping This Up
If it’s time for you to begin monetizing Facebook groups, consider pursuing more than one strategy or experimenting with a couple and stick with what’s most fruitful.
Your Facebook group likely started out as a passion project.
Keep that passion with you as you transition into making it a business.
And if branching out from Facebook lines up with your goals, you might even consider building your community with Uscreen.
10 Easy Ways To Monetize a Facebook Group In 2023
Have you been thinking to monetize a Facebook group for a long time now?
But don’t know how to go about it?
In that case, I suggest you read this blog till the end as I have shared 10 ways that are literally no-brainer as how to make money from Facebook groups.
We did talk about them in our Monetization Masterclass that we conduct once every two weeks. If you haven’t yet had a chance to attend it, REGISTER now.
Besides, I’ve also shared with you how some of the most successful admins are using these ways to monetize their Facebook groups.💰
So, without further ado, let’s dive right into them.
- Brand Partnerships
- Facebook Brand Collab Manager
- Start a business on the needs of your community
- Connect buyers and sellers
- Conduct offline or online workshops
- Offer paid courses
- Collaboration with experts, mompreneurs, and local entrepreneurs
- Bulk deals from companies
- Offer your Facebook group photo as promotion space
- Affiliate Marketing
One thing I’d like to make very clear is that to make money through Facebook groups in no way means compromising with the likes of your members or anyone else’s.
It should be a win-win for everyone involved because that’s how you can reap the maximum benefits.
That said, let’s have a look at the 10 ways you can earn money from your Facebook group in detail.
- Brand Partnerships
What better way to earn money from your Facebook group than collaborating with brands?
And, there are numerous ways to do it.
a. Through Convosight
We at Convosight help you connect with brands for purpose-led marketing campaigns and earn a sustainable income.
In 2020, we helped 600 Facebook groups to earn about $300,000.
We are trusted by Fortune 100 brands like Nestle, Dettol, Johnsons, Pediasure, Abbott, Motorola, Veet, to name a few.
To understand how this entire process works, check out this blog.👇🏻
How to get brand campaigns through Convosight and earn?
b. Pitch to brands yourself
Basis the conversations among members in your community, first you need to figure out which brands are the most talked about or the product categories that are the most relevant for your group.
Then accordingly, you must decide to partner with brands.
For instance, we have a parenting community, Kids Nutrition and Recipes which is the largest parenting community in India. Looking at the conversation trends at Convosight, we can easily tell that members talked about the brand MamaEarth over 199 times in 14 days.
Looking at this data, we have clarity on which brand to reach out to.
You can SIGN UP for Convosight and refer to conversation trends to know about the brands/relevant product categories your members are talking about.
Now, if you’re wondering how you can reach out to the brands, go through this BLOG to know:
- 4 ways you can find brands
- 4 tips to write an effective email
- 5 free brand collaboration templates
On a Budget Facebook groups form the largest communities across the UK. Approximately, 6% of the UK’s population is a part of these Facebook groups.
They are spread across multiple domains like DIY, travel, parenting, and more.
They have an amazing monetization model where they reach out to brands themselves for collaboration. They call brands as supporting partners for their communities, have them on their cover image and they charge a subscription fee from them every month.
In return, the brands can comment on relevant questions that members may have since it’s a DIY community and members are always looking for relevant brands for DIY solutions.
Apart from that, there’s another way that they monetize, i.e. members create content for brands and then distribute it in their community.
It’s a very impressive and successful model that tells you how to make money on Facebook via your group.
C. Sponsored Posts
You must be wondering that sponsored posts are mostly seen on Facebook pages.
Well, sponsored posts have made an existence in Facebook groups too.
As we all know since the reach of posts in Facebook groups is 100% organic, brands are willing to pay per post.
They connect with relevant Facebook groups with a good engagement rate and pay them for doing a post in their group.
Unlike brand campaigns, this is sporadic and you need to have posts from different brands to ensure a recurring revenue stream.
Parenting Mom Style is one of the most trusted parenting communities in India. Akansha Bansal, the admin, has been earning through brand collaborations.
Initially, when she started out with a few thousand members, she used to do sponsored posts in her community. Like, a brand would come to her with a campaign, she would post in her group, she was paid for that post.
But today, not only has her Facebook group grown in size and value, but Akansha has created more communities and most importantly, has become a pro at pitching to brands.
She reaches out to only relevant brands, pitches them, and retains them. She is well-aware of how to make a perfect pitch and knows what to include/not to include. With her skill set, she has increased her earnings by 2000%.
If you’ve been wanting to create a pitch deck for your Facebook group, but don’t know how to get started, this article will help you get the ball rolling.👇🏻
How to create a killer pitch deck for your Facebook group?
In the Communities Summit hosted by Facebook in October 2020, the social media giant announced a new feature for public groups, i.e. Brand Collab Manager for creators.
It’s the official marketplace of public Facebook groups and brands where admins and brands can easily discover and connect with each other.
Please note that this feature is available only for public Facebook groups with over 1000 members. Private Facebook groups are not eligible for it.
You first need to sign up to be able to access it. It does not take more than 5 minutes.
Sharing with you the Facebook group monetization requirements to quality for Brand Collab Manager.
After you sign up, you can choose to share key group health statistics with the brands so that they can decide which groups they want to partner with.
Brands get to reach authentic and engaged audiences and admins get a purpose-led and sustainable way to earn from the community and scale it up further.
This content is not ‘one size fits all’ but completely admin-dependent and thus customized for each Facebook group as the values and fundamentals of the community.
A lot of Facebook group admins have already signed up and got access to Facebook Brand Collab Manager in their groups.
So. go ahead and apply for it today, if you haven’t already.
All the business-driven Facebook group admins, this one’s for you!
You can go ahead, create an app for your community, and in return, members pay for any personalized recommendations/services.
That’s exactly what the bootstrapped fitness startup, FITTR ,did.
The founder Jitendra Chouksey turned his Facebook group into a profitable business.
I’ll tell you how.
A few years back, JC (who’s a fitness freak) created a WhatsApp group to give fitness advice to friends from his inner circle.
No sooner, others started to reach out to him. So, he created a Facebook group to connect fitness coaches and all the people who wanted to get their advice to stay fit.
His group is a judgement-free safe space for everyone to learn, share, transform, inspire and explore opportunities in the fitness industry.
By getting people to pay for the advice of the coaches/trainers, he started to earn from his Facebook group.
He then created an app called Fittr. People sign up and get access to a crazy amount of free valuable content. Only if they wish to seek personalised coaching, they have to pay.
His cost to acquisition to his app is zero. Thanks to his Facebook groups.
Apart from Fittr, there’s Fittr for women, Fittr for kids where members share their concerns, learn from one another, download the app, access free content, and sign up to pay if they are willing to get personalised training.
Here’s how to profit from your Facebook group via this model.
First and foremost, you identify the demand of products and services in your Facebook group by tapping into member conversations.
Then you identify local businesses that offer those.
You further provide your Facebook group as a platform to sellers where they showcase their products/services. In return, you charge a monthly/quarterly/ half-yearly fee from the sellers.
People interested in buying their products, contact them, and the sellers can earn a living.
To guarantee that things run smoothly, you can verify sellers by asking for their government issued ID proofs and enter those details in your database. This limits the scope of fraud of any kind.
This way everyone is benefitted and it’s a win-win.
If you like, you can onboard sellers as per your group category. For instance, if you have a parenting community, you can encourage sellers dealing in kids’ and mommies’ stuff only to sell their products.
On the other hand, if you have a food group, you can encourage sellers dealing in kitchenware and other such stuff to sell their products in your group.
Sonia, the admin of Pula Pune Ladies (a women-only Facebook group with over 220K members) has used her Facebook group to earn by helping small sellers tap into the audience of her community.
She has created an ecosystem where:
- Sellers register themselves
- They showcase their products/services on specific days in the group
- People see, purchase, and vouch for their products
In fact, she has now launched a separate app where she has all the registered sellers. Through the app, she helps them with the infrastructure of delivery and has tied up with a local partner.
There are a lot of admins who rely on this model to make money from Facebook groups. If you’d like to explore it too, this article will help you get started.
How to earn from your Facebook group by connecting buyers and sellers? A complete guide
Understand that you own a community because you are really good at it. And you have been able to motivate people to talk around certain topics because you yourself have a lot of knowledge on that.
And that’s what most admins are doubling down on, especially those of educational groups. The Facebook group Uppskill – Digital Marketing is the best example.
All those willing to enhance their digital marketing skills can be a part of this community. You can share news, updates, and tips and tricks in Digital Marketing. You can also ask questions and discuss ideas and learn together.
Arbab Usmani, the CEO of Uppskill, and admin of the Facebook group has been sharing all relevant information in his community, free of cost.
Alongside, he used to conduct offline workshops (before the pandemic hit) in different cities. And a large number of members of his community attended those. Not only did they pay but also travelled across cities to be a part. However, post covid, all his sessions have been online.
Talking about Fused Glass Fanatics, it is the largest glass community in the US. It is the place to be if you are looking to pursue glass modelling whether as a hobby or professionally.
The admin regularly conducts offline workshops. In the community, he shares his masterpieces, showcases his skills and so do the other members and all of them are constantly learning from each other. He posts about his offline workshops in the community and interested people care to attend it.
Besides, the admin works with glass manufacturers. He has created a subscription plan for them in his community where these manufacturers come and showcase their products.
This way he is giving a platform to them, helping them sustain, providing value to the members and simultaneously making money from his Facebook group.
- Offer paid courses
It’s pretty much similar to hosting workshops or webinars because the intent is to educate members around something and provide value.
Except that you create an interesting course and share it in exchange for a small fee.
If you’re doing it for the first time – initially, you can keep it free of any charges, see how the members are interacting with it, make changes if required, and finally hit the sales shelf once you’re completely ready.
Samiksha Aggarwal, the admin of Moms Magic Cooking, has created an excellent Online Culinary and Bakery course, in partnership with celebrity chefs.
It’s an attempt to hone the skills of homechefs, homebakers, and cooking/baking enthusiasts. Besides, this course prepares them for various entry level positions in the food service industry.
The course is divided into different projects and the list is as follows.
Each of these topics are taught by different celebrity chefs and they are individually chargeable. Meaning, if you’d like to attend just one project or two from the entire course, you can pay for just those two.
Of course, there is an annual package too for those interested in the complete course!
The best part is, Samiksha comes up with exciting discounts and offers on the packages from time to time.
That said, you too can curate such brilliant courses based on what your members would love to learn, and start making money with your FB group.
This is an excellent way to profit from Facebook groups.
You need to identify experts that are relevant to your Facebook group and collaborate with them for insightful sessions in your community.
If you have a health or fitness group, you can collaborate with doctors and fitness experts respectively. Host a live session in your group and address the queries of the members. In return, you can charge from these experts. If it works out well, you can come up with monthly packages too.
Country Medicine Siddha Medicine is one of the largest vernacular Facebook groups in India with over 790K members.
The admin, Praveen, is a former visual artist who quit his job to manage his communities (health and Ayurveda) full-time, at the time when he had not even monetized.
As of today, he is earning pretty handsomely through his communities and has been able to sustain. He partners with local businesses like medical health professionals, doctors, ayurveda practitioners who pay him a subscription fee.
He has quarterly and half yearly subscription packages.
Here’s how it works.
Praveen goes through the conversations, understands members’ requirements/concerns, and curates those live sessions with the practitioners. He then goes live with each of those experts wherein they take up members’ concerns and address them.
There are 25-30 ayurveda practitioners whose businesses are thriving only via the audience of these communities.
Not only are the members and practitioners being benefited but Praveen is also monetising. Most importantly, the impact he is creating is massive!
If you’d like to learn more about his story, check out this BLOG.
This is one of the best ways to earn if you own a travel Facebook group.
DIY travel Philippines is the largest travel group in the Philippines and has over a million members. A number of airlines and travel agencies are a part of this Facebook group.
The founder actually left her job just to manage the community full-time.
Impressive, isn’t it?
Since it’s a travel focused group, people are looking to:
- Share their experiences
- Seek suggestions
- Get good deals on their next travel
And that’s what the admin is doubling down on. The whole model of monetizing is volume discount.
They create sponsored posts of exciting travel deals to get the attention of their audience and earn.
Not only does it benefit the members (as they get their hands on amazing offers) but the travel companies and airlines make the most as they get to close bulk deals. Not to forget, the admin is able to make money with her Facebook group.
Marketing about products/services via group posts is a standard practice.
What’s gaining momentum these days is admins offering their cover photo for product promotion.
Taking Akansha’s example once again, check out how she has shared a unique code on her group’s cover photo.
Looking at it, we can tell that she is encouraging members to use her code when buying from the brand – Made with Organic.
Members and their acquaintances would get amazing discounts, the brand would be able to expand its reach, Akansha would be able to earn and make a rapport with the brand for future promotions.
According to me, it’s a great way to profit from FB groups! As is, the group cover photo is the first thing members (both existing and new) see.
I recently asked the power admins of our FB group if they offer their cover photo for promotion.
From the poll results, I concluded:
– Around 41% admins didn’t know about it
– Around 37% admins do it as part of the brand campaigns
– Around 21% admins offer their cover photo as promotion space to small business owners other than the paid package
– Just 1% of the admins do it as part of the paid package to small business owners
Now, the call is yours to make. Whether you want to offer it to brands / small businesses / local entrepreneurs as part of the paid package or otherwise.
In simple words, affiliate marketing is the process of earning a commission by promoting others’ products and services.
You share a link with the target audience and when someone clicks on the link and completes the purchase, you get a commission.
You can choose to do affiliate marketing in your Facebook group too by promoting products of sellers or companies. But when you do, make sure you are not being promotional or salesy. It may affect your relationship with your members and they might even leave your group.
The best way to do it is by sharing an affiliate link only when you feel it’s relevant and will provide value to the members.
For example, you own a travel Facebook group and have partnered with a brand that sells hiking gear.
When a member seeks out recommendations for the best hiking gear, then you should go ahead and share the affiliate link with them.
But remember, just sharing the link won’t work. You have to provide value to them. So, tell them how this particular brand is better than others and then share the link.
That’s about it.🙌🏻
I hope you were able to gather quite a few ways to monetize your Facebook group.
So, why don’t you go ahead and start monetizing? Don’t forget to tell me which one of these worked for you!
You can share it in the comments below or in our Facebook group where thousands of admins are constantly discussing how to monetize a Facebook group and so much more.🙂
Simran Grover
Creating value in the lives of others with my content, little by little.✨
Working at Convosight, I do more than just wrangle commas. I’m passionate about innovating new ways to create amazingly effective content and sharing it with the right audience.
Check out my latest blogs and feel free to share them!💛
How to make money with a Facebook group in 2022
If you think Facebook is old news, think again: even in 2022, 18 years after it was founded, Facebook is still the most popular social network in the world . How popular exactly? Well, it has over 1.62 billion active users: that's right, about 35% of the entire world's population are Facebook users.
And Facebook continues to grow as well. An average of 400 new users register on Facebook every minute. nine0004
One of the most popular features of Facebook is Facebook Groups, pages that a user or group of users administer for a specific purpose.
In addition to informing and searching for like-minded people, being active in a Facebook group is also an opportunity for a profitable side job.
There are tons of ways to make money on social media, and Facebook is no exception. So how can you make money with a Facebook group? nine0004
Let's look at five of the best ways.
Summary: How to Make Money with FB Groups
Whether you're the original creator of a Facebook group or just one of its members, there are many ways to make money. Some of these include:
- Expand your group membership
- Advertise your skills and/or products in group posts
- Creating a premium group
- Selling advertising space in my group
- Referring group members to your other social networks, blog or website.
How to make money with a Facebook group: five different ways
There are Facebook groups for almost everything you can think of, from information groups about activities in a particular area or area to hobbies and/or fan groups dedicated to bringing together people from all over the world with similar interests. nine0005
As far as making money on Facebook, some of the methods I will describe in this article assume that you yourself are the founder of your particular Facebook group, while others can be applicable and effective if you are just one from the members of the group.
Let's dive into how you can start making money from your Facebook group.
1. Growth = profit
If you are the creator and/or administrator of your Facebook group, one of the keys to monetizing it is permanently expand your group membership.
After all, more members equals a wider customer base and potentially more money in your pocket.
So, Before you can start making money, you need to figure out how to get members into your group.
First of all, make sure your group settings allow new members to join without waiting for 's approval (i.e. unless there is some other reason you think it makes sense to make your group private or to approve new members) . nine0005
Apart from this basic step, There are several ways to expand your group membership:
Create targeted ads for your group
Since Facebook does not allow group ads, you will have to create a page to accompany your group.
Many people think that pages and groups are the same thing, but there are actually several differences, including the ability to "promote" your page, which in Facebook terms means advertising it. nine0005
Be sure to link your group to your page (this can be done by going to your page, clicking "Groups" and clicking "Link your group"), and anyone who visits your page or sees your promoted post, will be immediately connected to your group.
Once you have linked your group to your page, you can create a boosted post by writing a post and then clicking Boost Post.
Best of all, Facebook will allow you to target a boosted post based on factors like gender, age, and location. You can also set the duration of the increase, with options from 1 to 14 days.
It's certainly not free, but it gives your page - and therefore your group - a much better chance of reaching your target audience.
Ask clarifying questions about group membership
I mentioned earlier that it's generally a good idea to keep your group as open and accessible as possible, and generally speaking, this is true. nine0005
However, groups that are too open can often end up with spam, unrelated messages, making it less likely that legitimate members will stay and thus reduce your chances of making a profit.
For example, suppose you have created a Facebook group dedicated to graphic design. When someone asks to join, you can choose to add clarifying questions eg "Are you a graphic designer?" and “If not, would you like to hire a graphic designer?” nine0005
Setting these questions lets you weed out people who try to join for unrelated reasons, and allows you to screen and approve new members before they have a chance to interact with your group's content.
This helps to maintain the quality of the group and thus creates a better experience for all of its members who are there for correctly reasons.
Join high membership and engagement groups
If you are not a Facebook group creator but want to make money on Facebook, try to join thematic groups with a high level of membership activity.
When you search for a topic in the Facebook search bar, you can narrow your search down to "Groups" and Facebook will return a range of results.
Under the heading of each group, you can see how many members are in the group, as well as how many posts are posted on average each day.
Try to join a group that has both a large number of members, and a large number of average daily posts. After all, advertising your products or services in an inactive group won't get you far.
2. Advertise your products and services
One of the main ways people make money in Facebook groups is to advertise their skills and services as a freelancer and/or advertise the products/goods they sell. nine0004
This is a great way to make money in a Facebook group, whether you're the creator of the group or just one of its members.
When looking for suitable groups to join, you should also look for groups that allow members to post content that promotes their products or services.
Many groups require their admins to review and approve posts before they're posted, but that's not necessarily a bad thing as long as your posts follow community guidelines.
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You can create your own posts explaining what you have to offer and/or search for potential clients and clients posting about what they are looking for.
Many potential clients looking to hire a freelancer will search on social networks such as Facebook and this can be a great way to expand your portfolio and increase your reputation in your field.
Going back to our graphic design example, joining the popular Facebook group of graphic designers is a great way to connect with others in the field. nine0118 and advertise their own services.
Best of all, unlike freelance platforms like Fiverr, you get 100% of the profits you earn when you connect with a client or client via Facebook - No annoying transaction costs or percentage reduction to worry about.
3. Create a Paid Premium Group
As it turns out, not all Facebook groups are the same. One way to make money from a Facebook group is to turn it into a premium group and charge a membership fee.
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To make your Facebook group more exclusive, first change its settings to "private".
To accept payments from potential members, you will need to set up a payment method. You can do this through a popular payment platform like PayPal, Stripe or Square.
You can then choose whether you want to charge a one-time membership fee or a lower monthly membership fee. nine0005
Facebook does not yet have a site payment feature for groups, so you will need to include a link to your PayPal or other payment account in the group information with clear instructions on how members can sign up.
Of course if you are charging for a membership your members will expect some above average content to justify the price so make sure you are prepared to consistently deliver what they expect.
4. Sell ad space in your group
This is another one that requires you to be the founder (or at least one of the administrators) of the group.
If this applies to you, then selling ad space on the front page of your group is a fantastic way to generate passive income from running your FB group.
The best way to do this is to take the time to find influencers and/or micro-influencers (influencers in your specific niche) who are already partnering with brands and sponsors and offer them the opportunity to post their content on your FB. Group. nine0004
Since selling ad space on your site is a form of affiliate marketing, you need to be very Clear and advance that this is paid advertising .
In addition to avoiding legal problems, maintaining transparency and ethics will build the trust of your group members and be less likely to alienate them, which is in your best interest in the long run.
5. Classic redirect: send group members to your site or to other accounts.
While there are definitely ways to make money from Facebook groups (as I discussed here), it's important to note that Facebook groups are unlikely to be the most efficient or profitable way for you to make money online.
So perhaps the best use of your Facebook group (or group membership) is to redirect your audience to your website and/or your Online store , Your monetized blog , or your other monetized social media accounts where you sell your skills, services and/or products.
Let's say you're a pickle maker. You sell pickles on your website and you want to attract more customers.
Creating a Facebook group dedicated to the art of marinating, or joining a group of marinating enthusiasts (yes, one already exists) is one of the best ways connect with a wider customer base, increase brand awareness, and just have fun with like-minded people from all over the world.
If you're not a group admin, just make sure posting branded content or advertising for your product or site doesn't violate the group's rules.
Of course, all this means is that you should set up a website and have active accounts on other social networks if you want to make money online. nine0005
If you're still in the early stages of developing your online presence, you can check out my guides to building a website easily (no coding required) and finding the right niche for your blog .
Summary: Ways to make money with a Facebook group
While Facebook groups may not be the first thing that comes to mind when you think about making money on social media, this opportunity should not be overlooked. nine0005
Facebook continues to be the most popular social media platform in the world, making it a unique place to connect with a truly global customer base.
Whether you're starting your own group, joining other groups as a member, or both, the methods outlined here should help you on your way to side income, brand awareness, and connection to new clients.
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Happy publishing!
Tips
- How to create a Facebook Group - https://www.facebook.com/help/167970719931213
- Facebook Graphic Design Group - https://www.facebook.com/groups/graphicdesignerjobforall
- Baking Group on Facebook – https://www.facebook.com/groups/2334573060123397
- Squarespace Pickle Perfection site – https://www.squarespace.com/templates/hester-fluid-demo
- Cucumber lovers join the FB group – https ://www.facebook.com/groups/530212380493430
How to make money with content on Facebook
4 min.
Pages and accounts that host content for their audience are an important part of the Facebook ecosystem, helping our community and advertisers grow. To help people and companies get a decent and regular income, we create tools for monetization.
Who can use
Monetization requirements apply to all Facebook tools that allow you to earn money from content.
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Access to monetization tools depends on a number of factors. With Creator Studio, you can easily find out if these tools are available to you. To find out if monetization tools are available to you and how to start using them:
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Go to the "Facebook" section in Creator Studio.
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Click the Monetize tab, then click Browse .
Monetization requirements apply to all Facebook tools that allow you to earn money from content. nine0005
Access to monetization tools depends on a number of factors. With Creator Studio, you can easily find out if these tools are available to you. To find out if monetization tools are available to you and how to start using them:
-
Go to the "Facebook" section in Creator Studio.
-
Click the Monetize tab, then click Browse .
How to monetize on Facebook
There are several ways to make money from content on Facebook:
In-stream video ads
Fan subscriptions
Branded content
Subscription groups
Add ads to your videos
In-stream video ads allow you to earn money from ads that you can add before, during, or after a video plays.
We automatically identify natural breaks in your videos where it's best to place ads. You can choose your own accommodation if you wish. Your earnings depend on the number of video views and advertisers. nine0005
BEST FOR
- long videos
- advertiser-responsive content
WHO CAN USE
In addition to our Partner Terms and Conditions, your Page and content must meet a number of other requirements to serve ads.
Take the In-Stream Video Course
Add a paid subscription to your Pages.
Fan Subscriptions allow people who like your Page to support you with monthly payments. Paid subscribers will receive a special badge that is displayed in the comments, as well as access to exclusive content or discounts. nine0005
BEST FOR
- Pages with large and active audiences
- Pages that want to offer exclusive content
WHO CAN USE
Fan subscriptions are currently invite-only.
Take the Fan Subscription Course
Collaborate with brands.
You can post content that promotes or is created in collaboration with a sponsor. Brands really want to work with creators and reach their viewers. To make this collaboration easier, safer and more efficient, we have created tool Brand Collabs Manager , which allows you to find and work with partners.
BEST FOR
- Pages with active and loyal audiences
- content categories that brands consider safe
WHO CAN USE
Before you tag a business partner in a branded content post, request it. To use Brand Collabs Manager, you must apply.
Take a branded content course
Add paid group membership.
Subscription groups allow admins to earn on contributions and thus invest more in the development of their communities.
BEST FOR
- active community group admins
WHO CAN USE
To create a subscription group, you must be a Facebook group admin and meet the Partner Monetization Terms.
See Subscription groups for details. nine0005
Monetize with Creator Studio
Section Overview on the "Monetization" tab in Creator Studio has everything you need to make money on content effectively. Depending on the monetization tools you use and your access to them, you will see some or all of the following sections.
Check if you qualify.
You can see which Pages you can already earn on and how to access monetization tools. nine0005
Get advice.
Find out how to improve your results and learn tips to get you started.
Explore the possibilities.
Learn about new monetization tools and learn how to get access.
Stay informed.
Track results and view key metrics across your monetization tools.
Test Your Knowledge
Tip
You manage a Fitness Page where you post three new videos a week. About 75% of these videos are longer than three minutes. Each of these videos typically generate between 30,000 and 50,000 views, so you've decided it's time to start making money from your Page.
