Home » Misc » How to do a survey on instagram story

How to do a survey on instagram story


How to Drive Engagement with the Poll Sticker on Instagram Stories

Instagram Tips & Resources

By Alyssa Gagliardi

•

Updated on October 12, 2022

•

5 minute read

Superstar engagement + data galore = Instagram polls.

Published March 8, 2022

Instagram Poll stickers are one of the easiest ways to engage your Instagram community.

From collecting feedback to gauging interest for an upcoming launch, the quick interaction can help inform your content strategy.

We’re breaking down how to use polls on Instagram Stories, plus five fresh ideas to drive engagement.

What Is an Instagram Stories Poll?

Instagram Poll stickers are pretty straightforward: they let you poll your audience on your Instagram Stories. 

Simply ask a question and share up to four different options for your community to choose from. 

You’re essentially collecting data and driving engagement in one go. It’s a win-win. 

FYI: Later is a social media management tool trusted by over 4M businesses, creators, and social media managers. Sign up for free to plan and automatically publish your social media posts today:

How to Add an Instagram Stories Poll Sticker 

It's quick and easy to add a poll to your Instagram Stories. Here's how to do it:

  1. Click the "+" icon at the top of your Instagram Home feed and select "Story."

  2. Next, tap the large white circle to take a photo (press and hold to film a video), or select existing media from your camera roll.

  3. Locate the sticker icon (a smiley face) at the top of your screen to open the Instagram Stories sticker tray, and scroll until you see the "Poll" sticker.

  4. Tap “Ask a Question…” above the poll to type your question. You can also select the color wheel at the top of the screen to customize the sticker.

  5. Tap each answer to edit the different options users will be able to choose from.

  6. Once finished, tap "Done" in the top right corner to exit the poll editor.

  7. Press and drag to move the sticker, or use a pinching motion to resize it.

  8. Post your Story and let the responses roll in.

How to See Poll Results on Instagram 

Once your Instagram Story is live, you can check the results of your poll by swiping up on the published Story and selecting the eye icon.

Simple as that.

Start scheduling your Instagram Stories in advance with Later today — available on all paid plans.

5 Ways to Use Instagram Polls to Increase Engagement 

Here are five ways to boost engagement using Instagram Poll stickers:

  1. Promote a Blog Post, Article, or Guide

  2. Create Suspense for an Upcoming Launch or Collab

  3. Gather Feedback from Your Community 

  4. Play a Game of "This or That"

  5. Educate Your Community

Idea #1: Promote a Blog Post, Article, or Guide

Recently dropped a blog or informational guide? Create a fun quiz about the topic using the Instagram Poll sticker.

Once you’ve got them hooked, round off your final Story with a link sticker inviting your audience to learn more.

By creatively introducing your audience to your content, you’re bound to drive more traffic to your site. 

DID YOU KNOW: You can also drive traffic to your blog or website by popping the link in your Instagram bio using Later’s Linkin.bio tool.

Idea #2: Create Suspense for an Upcoming Launch or Collab

If you have something exciting in the works, teasing the news with an Instagram Poll can help build excitement.

For brands launching a new product, try sharing a photo or short video with a poll asking your community if they want to see more.

If you’re a creator teaming up with another creator for a collab, create a poll inviting your community to guess what you’re working on together.

TIP: Add a countdown sticker to your Instagram Story so followers get a notification when your launch or collab goes live.

Instagram Polls are a fun and informal way to learn what your audience wants.

From gauging interest about new content ideas to collecting feedback on a potential partnership — let them know you value their opinion. 

For example, creator Jaclyn Forbes shared an Instagram Story asking her followers if they were interested in shopping her outfit. 

When 92% of voters tapped “yes”, she posted Stories with links to shop her OOTD. 

The takeaway? Give your followers the reins and let them guide your next post. 

Choose one: scheduling your posts in advance, or posting on the fly?

Everyone loves a lighthearted poll, and a game of "This or That" is the perfect avenue to learn more about your audience. 

Simply poll two similar options and invite them to choose their preference:

Curious about your community's skincare routine? Ask them if they prefer sheet masks or clay masks.

And if you're wondering whether they think pineapple belongs on pizza, ask them in a poll (for the record. .. it doesn't).

How much does your community know about you and your niche? Test their knowledge with a handful of polls.

For example, if you’re a sneaker brand, quiz your followers about different shoe styles. 

Bonus points if you plug your products too!

Gamifying the education process can help generate engagement and conversations in your DMs. Plus, it creates another way to interact with your followers.

And there you have it!

Whether you’re looking to build brand awareness or learn more about your target audience, creating polls are a great engagement-driver.

So, are you ready to experiment with Instagram Poll stickers?

We have a feeling you're voting "Yes."

ICYMI: You can plan, schedule, and publish your Instagram Stories in advance with Later. Create an account today: 

About the Author

Alyssa Gagliardi

Alyssa is a Toronto-based creative writer and Content Marketer at Later. If you can’t reach her, she’s probably glueing gems to her face or thrifting. Keep up with her nonsense on Instagram – @alygeethnx.

Plan, schedule, and automatically publish your social media posts with Later.

Category Instagram Tips & Resources

•

11 min read

25 Instagram Stories Ideas to Level-up Your Social Strategy

By Jessica Worb

Category Instagram Tips & Resources

•

3 min read

Instagram Adds New Chronological Views to Home Feed: Following and Favorites

By Amanda Demeku

Category Instagram Tips & Resources

•

7 min read

New! Instagram Stories Link Stickers Are Now Available to Everyone

By Jessica Worb

© 2023 Later. All Rights Reserved.

a Complete Guide to Polling Your Followers

  • To make an Instagram Poll, start by creating a new Story post by swiping right on Instagram's home screen.
  • Ask a yes or no question or any question with two options, then share the poll to your Story.
  • View the results of your poll at any time within 24 hours of posting by swiping up on the Story slide.

Whether they're just for fun or for informal research purposes, Instagram Polls are a fun way to interact with your Instagram followers. You can customize the question and the two responses (or stick to a straight-forward yes or no) and choose a background from your camera roll.

Once responses start rolling in, you can see how your followers voted, and even get a breakdown on how many people voted for each option and who exactly voted for each. After you collect responses, you can share the results with your followers so they can also see how people voted overall (but not who voted for what).

Here's how it's done.

How to create an Instagram Poll on your Story

1. Open the Instagram app. Tap your profile icon at the top-left of the screen or swipe right to add a Story. 

If you don't have any live Stories, you can create a new one by tapping your profile icon. Abigail Abesamis Demarest

2. Take a photo by tapping the circle on the bottom of the screen or choose a photo or video from your camera roll to post by tapping the small picture icon at the bottom-left of the screen. You can also tap the "Aa" Create icon to pull up a blank background.

Choose a blank background or a photo from your camera roll as the backdrop for your poll. Abigail Abesamis Demarest

3. Tap the Stickers icon, which looks like a square smiley face, at the top of the screen to pull up a menu of post additions.

Tap this icon to add a poll, location tag, GIFs, and more. Abigail Abesamis Demarest

4. In the pop-up menu, tap the Poll icon to ask a question with two answer prompts. To ask a sliding scale question, tap the Sliding Scale icon, which should be located next to the Poll sticker option.  

Select "Poll" or the sliding scale from the list of options. Abigail Abesamis Demarest

5. Tap the Ask a question… field, then type your question or a quick phrase on whatever topic you want people to vote on. For a regular poll, tap the Yes and No boxes to change the responses, or keep the boxes as-is if that works for your question. For a sliding scale poll, select an emoji to add to the sliding scale. 

You can edit all three fields in a poll. Abigail Abesamis Demarest

6. When you're finished editing the question and response fields, tap Done.

7. Tap Your Story to share your poll with all your followers, or Close Friends to share the poll with your Close Friends list. You can also search for a friend or choose one from the Suggested list to send the poll via direct message. 

Once your poll is ready to be posted, tap "Your Story" to share it with all your followers. Abigail Abesamis Demarest

How to view and share results of your Instagram Story Poll

1. To view the results of an Instagram poll you've created, open the Instagram app and tap your profile icon at the top-left of the screen to view your Story.

2. On the Story slide with the poll, you'll see the overall results. For more information on how many people voted and what each person voted for, swipe up on the Story slide or tap Seen by on the bottom-left of the screen.

After people start voting on your poll, you'll see the overall results on the Story slide. Abigail Abesamis Demarest

3. To share the results of your poll to your Story, tap Share Results, then select Your Story or Close Friends.

You can see a detailed view of the poll results, with an option to share them. Abigail Abesamis Demarest

Ideas for Instagram Polls For sliding scale polls, you can customize the emoji used. Abigail Abesamis Demarest
  • This or that: Give your followers two options and ask them to choose which one they prefer. Poll your followers about fun, random topics or ask them what types of content or formats they prefer on your feed.
  • Yes or no: Ask a yes or no question to gauge how your followers feel about specific topics. Again, you can go the random route or ask more curated questions to gauge interest in specific subjects when it comes to your content.
  • Sliding scale: Rather than a straightforward yes or no, or having to choose between two different options, a sliding scale allows your followers to choose where they fall on a sliding scale in response to your question.

How to send an Instagram Poll via direct message

1. Open the Instagram app on your device and tap the Messages icon in the top-right corner. 

2. Select a recent conversation or tap the New Message icon in the top-right corner. 

3. On the message screen, tap the blue camera icon next to the textbox at the bottom of the screen. 

Tap the blue camera icon to take a picture and add a poll to it. Grace Eliza Goodwin/Insider

4. Take a photo or select one from your camera roll, and tap the Stickers icon, which looks like a square smiley face, in the top-right corner of the screen. 

5. Select Poll in the pop-up menu. 

6. A poll box will appear over your image — type your poll question into the Ask a question section, and tap inside the Yes and No boxes to change the answer options.  

7. When your poll is ready, tap Send at the bottom-middle of the screen. 

Note: When you send an Instagram Poll through direct messages, the poll is not interactive, meaning the recipients will not be able to answer the poll by selecting an answer option in the image. They will have to give their answers via a separate message beneath your poll message. 

Abigail Abesamis Demarest

Abigail Abesamis Demarest is a contributing writer for Insider based in New York. She loves a good glazed donut and nerdy deep dives into the science of food and how it's made. 

Read moreRead less

How to make a survey on Storis on Instagram ➔ Ideas for stories

menu

Content

  • 1 How to create a survey on Instagram
  • 2 Ideas for the survey on Instagram Storis
      9000 2. 1 General survey 9000 2.2 Assignment survey 9000 2.3 Educational survey poll
    • 2.4 Motivational or warm-up poll

Instagram polls are a good way to engage the audience in communication. First, they are used for variety. Standard content is boring, while questions increase the interest and engagement of subscribers. nine0003

Secondly, to find out something or ask for advice. For example, "Which picture do you like better?" or “Will a certain topic of articles be interesting?” and others. You can ask anything on Instagram, because people like to express their opinions on the Internet. Why not take advantage of this?

Another reason to use engagement surveys on Instagram is to engage and encourage action. For example, you can take the account of a store that sells outerwear.

How to create a poll on Instagram

By posting several photos of coats, you can ask subscribers about which one is more interesting. Then you can post information about the discount on them. This will attract the audience and increase the chance of acquisition.

The survey tool is found in Instagram Stories stickers. Step by step how to add to stories:

  1. To post in Stories, you first need to select a photo or video for the background. Or you can take a photo or shoot a video through the Stories functionality. nine0008
  2. Then upload it and add the "Survey" sticker.
  3. Next, write a question. If your question does not fit completely in the field of the sticker itself, write it separately using the "Text" function.
  4. Add answer options. Only two are allowed. You can enter no more than 15 characters in the answer option, it is allowed to add emoji.

Other elements can be added to the sticker in the Story: emoji, gif, hashtag or location.

If there is no such sticker in the Stories functionality, update the application to the latest available version. nine0003

All replies are displayed in Stories statistics within 24 hours of posting. There you will also see who exactly voted for a particular option. You can track the effectiveness of surveys on the LiveDune service. It will allow you to track the change in Stories reach.

  • If you are conducting a survey in Direct, then you need to go in and find the plus or pencil symbol at the top right, select users and click Next.
  • Then you need to select a photo using the icon at the bottom left and follow the same steps as when creating polls in stories. After that, it remains only to send and wait for answers. nine0008

Unfortunately, the second method is not very convenient, because there is no automatic calculation and analytics on the answers, you have to process everything manually.

Instagram Story Poll Ideas

There are many tools on Instagram to increase the engagement of your followers. Through polls, you can find out the opinion about your content, what excites followers, and get to know new readers.

General survey

The most common type of survey suitable for getting to know your followers on Instagram. Examples of such questions are:

  • “Have you read a book…”,
  • “Where do you like to relax more: on the sea or in the mountains?”,
  • “Do you like rain?” etc.

Evaluation survey

This type of survey is created to send or receive an assessment of any opinion from subscribers. Assessment surveys are very similar to general questions, but differ in wording. For example, an evaluation question is:

  • “Is my rubric useful…?”,
  • “Which camera is better…?”,
  • "What to tell in the next post about business?".

To arouse more interest on Instagram, you can use a provocation. But be careful: not everyone likes such tricks.

Educational survey

They are great for educational blogs, such as language blogs. Examples of such questions are:

  • “Where is the emphasis placed correctly: cakes or cakes?”,
  • “What is the term for ...?”,
  • “Do you know about life hacks for our products?”. nine0008

Educational questions on Instagram can tell your followers about new features of your products or service additions.

Motivational or heating survey

Most applicable for online store accounts to encourage the target audience to purchase. Also applicable for warming up on Instagram before selling info products. There are several options for using such surveys.

The first option is to post a series of questions with different types of products like “What do you like more: model 1 or model 2”. After voting and choosing the leading positions, you can announce the sale of these products at a discount. nine0003

The second option is suitable for increasing engagement and coverage on Instagram. For example, the first stories with the question: “Would you like a raffle?”, Then the question “What would you like to raffle?” is posted. (with answers, for example: robot vacuum cleaner or phone).

After collecting the voting results, set the start date and conditions for the draw. To make you happy with the results of your activity, read our article on how to run a contest on Instagram.

Thus, conducting polls on Instagram is a great way to remind followers about yourself and attract their attention. The Instagram algorithm is positive about the activity of subscribers on stickers in the Story, and this way you can improve the ranking of the promoted profile. nineOl000 Share!

Instagram polls are an important audience engagement tool. With their help, you can diversify the content, understand the preferences of the followers and build a trusting relationship with them. nine0003

In today's article, you'll learn about the benefits of surveys. Get step-by-step instructions on how to make a poll in a post and stories, as well as poll ideas with examples.

Program for promotion on Instagram - SocialKit:

  • Collecting and filtering the target audience
  • Masslooking, massfollowing, massliking
  • Delayed posting of photos, videos and stories
  • Mailing in Direct, autoresponder

Registration >>>

Why polls are needed on Instagram

By conducting polls, you can solve many problems:

  • establish a relationship with the audience;
  • find out the needs of subscribers;
  • increase interest and loyalty to your profile;
  • get an opinion about a brand/product/content;
  • increase sales (through hidden motivation to act).

How to make a poll in post

Polls - story format. It is in the disappearing posts that there is the necessary functionality - a sticker with a survey. But if you want the poll to stay in the feed forever, you can manually add it to a regular post.

Prepare the image in advance. The question itself with answer options can be added to the picture or inserted into the description of the post.

Launch Instagram on your phone. Click on "+". Select a pre-prepared photo from the gallery. If necessary, add a filter, adjust the brightness/contrast. nine0003

Write a text. For example, “I want to know your opinion - take part in the survey as soon as possible” or “Let's choose the favorite color of this season. Every vote counts!" Specify hashtags, place, tag people. Click "Share".

In a similar way, you can make a poll using the gallery. Click on "+" and then "Select Multiple".

Check the desired images and click Next.

Edit photos. Add hashtags and the survey itself to the description. Click on "Share". nine0003

The main advantage of this option is the ability of the audience to leave several detailed answers in the comments at once.

How to make a poll in Instagram stories

Go to the social network, click on the "+" with your profile picture in the stories panel. Choose a photo from the gallery or take a selfie. Click on the sticker icon.

Select Poll.

Enter your question and edit the answer options.

Poll can be moved to any part of the post by simple drag and drop. When you're done, click on "Recipients".

Select "Share" next to the first item "Your Story".

To make the survey original, add appropriate emoji to the answer fields. To do this, simply click on the answer option and insert emoticons.

Article in topic : All stickers in Instagram stories

Poll ideas for Instagram

You can conduct different polls on Instagram:

  • General - needed to diversify the feed and improve communication with subscribers. For example: “A film or a book?”, “Do you consider yourself a dreamer?”, “Are you going to the sea in summer?”.

  • Educational - suitable for educational and professional accounts. So, in one story, you can publish a poll with answer options. And in the following stories, explain in detail which answer is correct and why. Examples of surveys: "Who owns the phrase ...?", "What is ...?", "In what year ...?". nine0008

  • Competitive - in a similar way, competitions are held for knowledge of your niche / subject. The first person to give the correct answer can be chosen as the winner. Or post contest polls every day, and at the end of the week calculate who scored the most points.
  • Evaluative - help to understand the mood of subscribers and adjust the promotion plan. For example: “Do you find my articles useful?”, “Will you come to the live broadcast on Saturday?” or “Start a new section with backstage?”. nine0008

  • Encouraging - designed for commercial pages. Their task is to increase the motivation to buy. Through these surveys, you can interest potential customers and encourage them to buy. For example, ask the audience: "Which model is better?". And in the next story, offer a discount on the product that won the survey. In the same way, you can earn on advertising. For example, run a survey: “Want to know how I made my first million?” and add a motivational picture. If the majority of the answers are positive, in the next story, PR the service that enriched you and link to it. nine0008
  • For feedback - needed to collect opinions from the target audience. For example: “Do you like the service / product?”, “Do you use our service to automate work?”. The main thing is to formulate the question in such a way that it can be answered unambiguously.

  • To increase coverage and subscriptions - such surveys increase activity. For example, you ask subscribers: “Do you want a new contest?”. They answer: "Yes." Next time you offer gift options to choose from - let your audience decide for themselves what prizes they are interested in. After that, you announce the result and conditions of the contest on Instagram. nine0008

How to increase the effectiveness of polls on Instagram

Your task is to make the poll interesting and bright. Otherwise, users will simply pass by.

Subscribers' response is influenced by the following factors: