A good Instagram bio can mean the difference between a visitor hitting follow, or tapping away.

And with only 150 characters to set the stage, the greats keep their bios short, sweet, and most importantly, informative.

Check out how the Black in Fashion Council account communicates what they’re all about in one concise sentence:

You can also use your bio to encourage users to take action — whether it's through a compelling CTA (call-to-action) to your website or a branded hashtag for collecting UGC (user-generated content).

For example, see how Book of the Month implores users to join their branded hashtag — resulting in over 500K posts:

Suffice it to say, action + your brand’s story = an increase in engagement and conversions, too. 

For even more insight on what makes a good Instagram bio, check out this YouTube video.

Ready to learn what it takes to create a killer Instagram bio? Here are eight tactics to stand out from the crowd: 

1. Share Your Story 

2. Include Targeted Keywords in the Name Field

3. Use a Link in Bio Tool

4. Add a Call-To-Action and Action Buttons

5. Share Your Contact Information 

6. Choose a Relevant Profile Picture

7. Tag Related Accounts and Add Your Branded Hashtag 

8. Use Instagram Stories Highlights

Like Charles Wright once sang, express yourself!

Think of your Instagram bio as a 150-character sales pitch.

Whether it’s a bulleted list or a few short lines, use this space to speak directly to your target audience and detail your story.

That way, new visitors and prospective customers will understand you or your brand, immediately. 

Take a look at how Sarah Chetrit introduces herself, and what her page offers in three succinct lines:

By laying down the groundwork and communicating her value, this fine-tuned bio has the power to turn visitors into followers.  

P. S. Don’t be afraid to add a bit of personality to the mix. Emojis and relevant puns are highly encouraged here.  

Need help writing your Instagram bio? Download our free Instagram bio worksheet to brainstorm and create an effective bio.

Did you know that the name field in your Instagram bio is completely separate from your username?

It’s a valuable (and rarely used!) SEO tactic to reach even more users as they search — improving your visibility on the app.

So, take a moment to brainstorm keywords your ideal customer might search for on Instagram. This could be your niche, the products you sell, or the city your business is located. 

Once you find the right keywords, pop them in!

For example, check out how content creator Lauren Toyota uses the name field to reveal more about her page:

Rather than simply using “chef”, Lauren includes the keywords, “vegan chef” to open up a world of discovery for her account.

Now, if someone searches “vegan chef” on Instagram’s Explore Page, Lauren's account has a better chance of appearing in the list of results: 

Just remember to consider what your visitors might be looking for and use your Instagram bio’s name field to your advantage!

Looking to boost your SEO ranking? We’re sharing 3 easy ways to increase your discoverability in the video below: 

Your Instagram bio only allows one external link, so it’s important to be strategic about how you use it.

Enter: Later's link in bio tool, Linkin.bio.

With Linkin.bio, you can create a landing page with unlimited button links and a clickable version of your Instagram feed.

This makes it easier to direct followers to specific web pages referenced in your posts, without having to frequently update the URL in your Instagram bio.

And the best news? It’s free!

Plus, with Later’s Shopify integration, you can tag up to five products directly in your Linkin.bio feed posts:

In other words: a faster and more streamlined checkout experience for your customers. Talk about a serious win-win.

Ready to optimize your Instagram bio with Linkin.bio by Later? Sign up today, it’s free!

If you want to drive more engagement from your bio, all you have to do is ask!

For example, if you’re offering a new promo, a resource, or requesting a follow, make sure to let your profile visitors know.

Apostrophe invites users to partake in a CTA by tagging their account for a chance to be featured:

Whichever CTA (or CTAs) you choose, remember to be clear and specific. 

The clearer you are, the better the chance of driving tons of traffic and engagement. 

Another tactic to encourage more taps on your profile? Make use of those Action Buttons. 

Depending on your account, you can include: Order food, Book now, Get quote, Reserve, or View shop.

This way, you create an easier access point to yourself and your services.

If you want your profile to be a one-stop-shop for new visitors, you’ll need to make it easy for them to contact you.

One of the best ways to do that is to switch to an Instagram business profile.

Doing so lets you include your email address, phone number, and WhatsApp without sacrificing any precious character space.

Additionally, you can include a business or brand category that will appear underneath your name field — so people can know what you do.

Once that’s all set up, a visitor can easily reach out to you directly via email, a phone call, or be given directions to your location with ease.

When it comes to social branding, your profile picture is what people recognize most.

If you’re a brand or product-based business, you’ll want to ensure that everyone who lands on your Instagram profile is quickly introduced to who you are.

Think company logo, or a clear shot of a product you’re best known for:

On the other hand, if you’re an influencer, creator, or offer a personal service — such as a photographer, or life coach — you might want to use a headshot.

Why? Because “you” are the main part of your brand, and you should introduce yourself to visitors right off the bat.

Faith Broussard Cade, Liana Satenstein, and Lauren Spencer each use an on-brand headshot to keep things clear:

Though it might sound simple, using a headshot or logo helps followers instantly recognize your brand as they scroll Instagram.  

TIP: Much like a diamond, clarity is key. Be sure to choose a clear, high-resolution image.

Major “hack” alert: profile usernames and hashtags included in your Instagram bio are clickable links.

Why does this matter?

Because it gives you the ability to promote sister brands, highlight your founder’s Instagram account, or drive traffic to a branded hashtag.

Take a look at how Wan Wan Thai Restaurant uses their Instagram bio to spotlight three sister restaurants, @wayla.nyc, @kimika.nyc, and @lotusandcleaver:

While Deepica Mutyala and Reels Tips highlight branded hashtags in their bios:

NOTE: Placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search, but a branded hashtag can help you spotlight and collect user-generated content (UGC).

Instagram Stories Highlights appear directly under your Instagram bio and play as a stand-alone story when someone taps on them.

They’re perfect for sharing valuable information about your brand, spotlighting your community, and showing your personality.

Skincare brand Glow Recipe uses highlights to showcase how its recycling program works, announce new products, and share blog content like their “Boss Babes” series:

This provides additional information and value to profile visitors, so it’s a good idea to be strategic in how you set them up.

PRO TIP: To elevate your Instagram Stories Highlights even further, create a set of covers to ensure a consistent look and feel. 

Suzanne Spiegoski and Herbivore Botanicals have created cover images and icons that reflect their overall vibe: 

However you decide to style your Instagram Stories Highlights, a consistent collection can make your bio more appealing and click-worthy.

And that’s it, eight tactics to level-up your Instagram bio to attract your ideal audience, drive traffic, and convert sales.  

If you haven't updated your Instagram bio in a while, now’s the perfect time to give it a refresh and turn visitors into followers! 

FYI: Later's Instagram Scheduler is trusted by 4M+ marketers, creators, and small businesses. Sign up today and start planning your Instagram posts in advance — for free:

How to properly style the Instagram profile header

The Instagram profile header is the first thing a user looks at in your account. By the first lines, a person understands what kind of page it is and whether it is interesting to him, so it is important to write a well-written description and briefly present the brand to the visitor. In this article, we will look at the main sections that you need to pay attention to and analyze them with examples.

• What is an Instagram profile header
• How to design a profile header on Instagram
• Secrets and life hacks for a beautiful hat
• Good and bad examples of profile header design
• Conclusion

What is the Instagram profile header

The profile header, or bio is a small block above the user's feed, where you can add an avatar, nickname, name, activity description, link and text no longer than 150 characters: emoji, hashtags, mentions.

And this is how the header is displayed in the desktop version:

Why it is important to make it right

The profile header must meet several requirements:

• Informative. The brand is easy to find in the Instagram search by name or keywords. The theme of the channel is clear from the description. Also, the user can ask the company a question through links in direct, messenger or by phone number.
• Attractiveness. Profile and cap meet the criteria for uniform design. The description and posts stand out from the competition.
• Trust. Text and avatar should show users that you have a legitimate business and you are not involved in fraud.
• Literacy. Check the text for errors and follow the rules for writing posts.

Recommended reading! Learn how to grow Instagram:

• “ Who are the guests on Instagram and how to set up ads on them ”,
• " How to get followers on Instagram in 2021 ",
• " How to use Instagram Guides to promote organically",
• « Instagram Trends 2021 to Make Your Account More Engaging for Followers »,
• « How to create a content plan for Instagram. Rules, tips, examples ”,
• « How to Create Instagram Templates: Creative Guide ",
• " What to post on social media for businesses: 23 post ideas for every day + bonus ",
• " Story Ideas: A Selection of 45 Ideas",
• " Opportunities and interesting features of Instagram Stories ",
• " How to create an Instagram chatbot for business ",
• " Business promotion on Instagram for stores: detailed instructions ",
• « What is advertising on Instagram and how to set it up ",
• " Effective Targeted Facebook Ads - Tips",
• « What Instagram statistics consist of and what it affects ».

How to design a profile header on Instagram

And now let's look at the elements of the header and find out how to properly create an account.

To create a header, click "Edit profile" on the account page.

Avatar

The first thing a user notices is the avatar. Its size is 180 x 180 pixels, so you can't use small details. The image and text must be visible both on the desktop version of the app and on the mobile version.

If you have a personal blog, add your portrait to the avatar so that the user understands who the owner of the account is and with whom he will communicate.

And if you have a business account for a company, use a product image or logo. So users will be able to see the identity and understand what kind of brand is in front of them. You can also add a photo of an ambassador, a company representative or a picture of a mascot.

Note. Logomark is a logo icon, but without letters and numbers.

Nickname and name

It is desirable to include the brand name and keywords in the nickname. This will help the user to quickly find a company or person in the Instagram search.

The nickname is written in Latin, so try to avoid ambiguity if the word should sound in Russian. For example, the letter "ya" is found in such variants: "ya", "ja" or "ia". Because of this, it will be difficult for the user to find you in the search. What to do: Tell users how to properly search for a company.

Here is a screenshot of an account whose name uses the key query "bank" in Latin.

In the description, you can specify the name of the company, keywords about your activities, or the name of the brand representative.

The name can be written not only in Latin, but also in Cyrillic.

Instagram profile description

This is brand information that helps the user understand which page they have landed on. Consider the sections that can be added to the profile header.

Activity category

This is a brief description of the Instagram profile - what the company does.

The categories that can be selected in the settings are shown below. You can add a suggestion from the recommendations or use the search.

Blog or brand presentation

This is text that can contain up to 150 characters.

Note. Emoji, mentions and hashtags are also added to the text.

If you have a personal blog, tell us about your interests, about yourself and share contact information.

Important! Communicate with your subscribers in the same language. No need to use terms and complex language, write in simple words. How to create effective texts, look at examples of cool copywriting - in our article.

And if you maintain a company account, show the USP, product features, add the address and contacts, which, for example, can be placed in a multilink: website, social networks, video materials, and the like.

Important! The Instagram app hides part of the text, so the user will see the first 123 characters, as in the example below.

Mention

This is a link to another profile - this can be your side project, a page with promotions, or an account of a company representative. The mention is written through the "@" symbol.

Below is an example of how mentions can be used in the description.

And this is a mention in the description of the company account. Thanks to several profiles, the brand was able to separate two activities: creating family photo albums and making craft boots.

Hashtag

Helps users find posts on a specific topic: brand query, selection, review, promotional tag, and the like. For example, if you have book reviews in your feed, add a tag by which the user can explore the relevant posts.

Link

This can be a multilink, deep link or URL, a leading site, messenger, video hosting, marketplace, and so on.

Important! Use a deep link if the link leads to a specific page. URLs with UTM tags are completely out of line and look ugly.

Below is a bad example of adding a link:

If you only provide a link to a website or messenger, it will be difficult for the user to find other useful information. Therefore, we recommend adding multilinks.

To create a multilink, use the landing page builder in the SendPulse service. In just five minutes, you can add the necessary data and publish a mobile landing or landing page.

Builder allows you to work with text, buttons, covers, images, products, videos, payment options and FAQ. The landing page can also be linked to free CRM, chat bots in messengers and email. Thus, you can create an omnichannel system at all stages of the sales funnel.

Simple yet powerful landing page builder

Create a mobile landing page, online store or multilink for Instagram and promote it via messenger chatbots, email and SMS - all on one platform!

Create a landing page

Call to action

Add a call to action to your header to motivate users to contact you. For example, "Reserve a seat", "Make an appointment", "Contact us", "Subscribe", "Participate".

This is a variant of the call to action under the link. This method helps users see the call if part of the text is hidden.

Here, a call to action has been added to the company address - a line in the "Exact address" settings. Remember that all text on this line will translate to maps and show the location of the company.

Company address

To add an address in the description, you will need a business account. On your page, click "Edit Profile", then go to the "Methods of Contact" section and select "Company Address".

After entering the data, be sure to check "Show contact information" - and the address will appear on the page.

You will see a window where you can enter the exact address, as well as specify the postcode and city.

Below is an example of displaying an address in an account description:

Important! The address works as a link. When you click on it, the user opens maps on which he can see the location of the store or company office.

Contacts

Contact information can be added in the settings by entering a phone number, email and WhatsApp link.

Important! Contacts are displayed in the application on the smartphone as buttons.

Example of contacts in the account: phone number and email:

Contact information option with email:

Note. Facebook has launched new products, for example, the “WhatsApp” button appeared in the Instagram application, which redirects the client to the messenger so that he can ask a manager a question or start chatting with a chatbot.

This is a link between WhatsApp Business and Instagram:

You can add a phone number and a link to WhatsApp in the "Methods of communication" section:

Discover the chatbot on Instagram

Convert subscribers into regular customers, automate communication with them and improve sales.

Create a chatbot

Buttons

Several buttons can be added to the description: "View store", "Order food", "Book" or "Reserve".

In a business account, you can create an online store with goods. To do this, go to "Settings" and go to the "Company" section. At the bottom of the page, there will be a link to "Set up Instagram Shopping".

Instagram Shopping is a set of features that allow the user to make purchases through the app. You can set up an online store with product cards and transfer a subscriber to a website or an online checkout. Also, in the posts, you can put a mark on the product so that the client can study it in more detail.

Recommended reading! Learn how to sell on Instagram.

You will see a window where you can start adding products:

Below is an example of displaying a button for a store:

other action buttons we talked about above. With their help, you transfer the user to a partner service, where the client orders food or makes a reservation.

This is an example of account action buttons:

A chatbot for Instagram has been added to the SendPulse service. By clicking on the "Write" button, the user starts a direct communication with the chatbot.

With it, you can unload technical support time and automate the process of communication with the client. You can also create a script that will help you advise the user on all products, inform the client about new promotions and send a link to pay the bill.

Recommended reading! Learn how to set up a chatbot on Instagram.

Secrets and life hacks for a beautiful hat

On Instagram, you can decorate your hat with the help of additional services. Consider options for creative solutions.

Change font

To create interesting text, change the font using the following tools.

Services - Piliapp, Fine Words, Hype Type, Fonts For Instagram, LingoJam.

Applications - I Fonts - Cool & Stylish Fonts for Instagram, Fonts Art, Fontgram.

For example, the Fonts Art app helps you connect a keyboard with ready-made fonts and change text directly in the Instagram app.

Telegram bots - @TexterAsBot or @TextMagicBot.

Recommended reading! "Bot for Instagram: a selection of useful helpers in Telegram".

This is an option to use decorative fonts in the description:

Note. Don't overuse decorative fonts. You can highlight the title or less important information with them, but use a readable font for important descriptions.

Add characters

To add characters, you can use a Unicode table, for example in Windows via Microsoft Word. Or use an online resource - Cool Symbol.

Choose the symbol you like, copy it and paste it into the description.

Change line spacing

Apps4Life service will help you break your description into neat lines by adding line spacing.

You can also download the application and use the service from your smartphone. The service is paid.

Good and bad examples of profile header design

In this section, we will look at good and bad profile design options.

A good example is an orthopedic mattress store.

At the beginning, you can see a bright logo and a geotag in the account name. The description lists the benefits of the brand and a call to action - you can order it at the link below. The address of the company is also indicated.

A bad example is a factory that makes goods for sleep: mattresses, beds, pillows, and so on.

The avatar has small elements that are difficult to make out. The description is written in solid text - some of the offers will not be visible, as Instagram will automatically hide it.

The link with the UTM tag is long and does not fit entirely in the line. But in this account there is a store and a button is designed for it.

A good example is beds for cats and dogs.

Benefits are given in the description, however, the first line “Products for pets” can be removed, it duplicates the category of the type of activity. The following is a gift that stimulates sales, as well as information about discounts and a link to the marketplace.

A bad example is products for dogs.

It is better to separate the account name with the symbol "|". Next comes the description: the first three points are well done, but the hashtag is not suitable for the header - this is a high-frequency request, and only what is directly related to the account should be added to the description.

Reviews are placed in a separate account - the user will not make a large number of transitions, so it is advisable to review the section with reviews. There is a call below, but the inscription "Direct" can be removed and only a link to WhatsApp can be left.

A good example is a travel agency.

A simple and memorable name, except for the ambiguity in the nickname - the word "hike" in Latin is more likely to be written by the user through "h". The description lists the tours that can be booked. Also added a thematic hashtag and a link to the site. The call to action is missing.

A bad example is a guide from Sochi.

The name is good, but the description turned out to be crumpled: it is not clear from it whether the guide works alone or still with the team. All links can be made into a multilink. It is also not particularly correct to use the URL of the resource if you can make a mention of the Instagram account.

The phone number can be specified in contacts and additionally added to the multilink.

Conclusion

In this article, we looked at the design of the profile header and found out what key points attract the user's attention:

• The avatar should show your face or reflect the brand: logo, logomark, product image.
• Login includes brand name or keyword.
• The name reflects the type of activity or the essence of the project for the company. If you have a personal brand, use the first and last name with the addition of a keyword.
• The description is the presentation of the brand. You can tell about yourself, your interests or the USP of the company. Be sure to divide the text into lines and add emoji where appropriate.
• Call to action helps people understand what you want from them. Don't forget to add it to the description.
• Contacts and links - place contact information in a multilink, and add phone numbers and email to the "Contacts" button.
• If you have a large number of products, connect the online store in the application.
• Hashtags and mentions. If you have related projects or unique tags, be sure to tell your subscribers about it.

Create multilinks in the SendPulse service, as well as use our other tools: add a free CRM system, send email, Viber, SMS and WhatsApp mailings, connect push notifications, and set up chat bots in Facebook Messenger, VKontakte, Instagram, WhatsApp and Telegram!

It's in the header: the secrets of designing an Instagram bio

The first thing a new visitor to your account sees is the so-called instagram header , or the top of the user's page, located immediately below the profile name. More than you might think depends on its design. Often a quick glance at the header (or rather, at the information posted there) is enough to decide whether to leave or stay.

We've put together a complete guide to 's Instagram header design for , from the purpose to ideas of what to write in it. The subtleties of filling, the secrets of the original bio on Instagram, filling options and other necessary information are in this material.

What is it? There is only one essence - this is a permanent part of the page in which certain information is stored. As a rule, this is key information about the owner of the profile or the activity that the page is dedicated to. Here is collected everything that is important for users to know in order to get an idea about the account.

Bio on Instagram is located immediately between the account nickname and folders with current stories, buttons “subscribe”, “information”.

What can I add to my Instagram profile header?

• text;
• emoji;
• one link;
• hashtags;
• mentions via @.

The profile bio has a capacity of 150 characters. You can edit as many times as you want, but it's best not to do it too often. The main information can remain unchanged, and the link (if needed) can change as needed. This often happens with bloggers, public people, shops.

Why you need it

Try to mentally go through the path of your potential subscriber - from interest to clicking the follow button. Here he sees your post or stories thanks to targeted advertising, mutual PR or issuance by hashtags. Interested and browsing, likes. He decides to go to an interesting profile and ... does not understand where he is.

After all, only one nickname and photos in the feed are not able to help you quickly get an idea about the page. Is this a blog or a personal profile? Are they selling or just sharing interesting content? What is the person on this page doing? And most importantly - why would I stay here? The profile header helps answer all these questions. This is a powerful tool for attracting new subscribers, more precisely, what helps not to lose those who have already shown interest.

How about without a hat?

The design of the page is a matter of the owner's taste, and it is not necessary to fill out the header. For those who simply maintain a page with personal photos and do not expect anyone other than friends and acquaintances to be subscribers, the absence of a profile header will not be critical. Most likely, your followers already know “who is on the air”.

Those who plan to attract an audience and expand it cannot do without an Instagram bio.

How to make a hat on Instagram

Editing bio on Instagram is extremely simple. The button for settings is located to the right of the nickname.

7 fields are available to the user - nickname, name, link address, contacts - email and phone number, address, "about me" section.

Important to know:

1. Do not confuse the username (nickname) and the name that will be indicated in the bio.

Nickname - what follows after @, what will be indicated in the posts where you are marked and at the very top of the page.

You can write anything in the name (bold header line), it is not necessary to indicate the full name. This could be a store name or keywords that describe your activity/blog content. This is especially true if the real name or the name of the brand / store is already reflected in the nickname.

The name string is 30 characters long, you can use caps to separate characters. An important nuance: if the page is maintained for a business that is local, it is advisable to indicate the city or region. This will help users find you through Instagram search and understand more quickly if they are “at the address”.

1. The profile header itself will display information from only four items - nickname, name, website and about yourself.

Contacts will remain available only to those who are interested and press the appropriate button.

Please note! This function is available only to those whose account is in the "business" status (it's free, you can change it in the profile settings).

Do not forget to check how the profile header looks from different devices - on iOS and Android smartphones and on PCs, laptops.

See if the text is bunched up, if it looks like a continuous unreadable canvas. How are emoji displayed? How clear, concise and accessible is the account header? The overall impression of your page will depend on this.

Subtleties of design

Language

Think in which language you want to fill out the profile header. It is optimal if it is the same language in which you write posts and communicate with the audience. Sometimes the desire to decorate and diversify the bio using foreign phrases eventually repels some visitors who do not understand what it is about.

This moment is especially important when filling in the “bold line”, that is, the name. It contains the keys by which you can be found. Think about how potential subscribers will look for you, or rather, in what language will they write their request?

Fonts

Want to make your profile header stand out among thousands of others? Try to do it with interesting fonts. Use special tools such as Textygram, Lingojam, Textgenerator, Megacooltext. These are sites where you can enter the desired text, then copy it and paste it into the bio in a new form with the desired font.

You can use applications to design your profile header on Instagram - Font, Typography Master, etc.

The strikethrough text can be done using a special Telegram bot under the same name.

Paragraphs

A continuous sheet of text (even 150 characters long) is always a bad idea. Make sure that each new phrase starts on a new line. You can share using a special bot in Telegram, for example, @textinstabot will do.

Another way to visually separate lines is to use emoji. Choose thematic ones that reflect the essence of what is written, or do everything in the same style, putting the same symbols - checkmarks, plus signs, etc. - at the beginning of each paragraph. However, do not forget that emoji can be displayed differently on different devices, and sometimes not read at all.

What to write in the header

Beautiful quotes, life credo, well-aimed phrases - all this is great and quite capable of displaying the personality of the page owner, but it's better to save this for posts or stories. The profile header does not have to (and even should not) be dry and resemble a questionnaire for a government agency, nevertheless, it is very important to keep the balance of useful and interesting.

Instagram header - that part of the page that should answer the question “who are you”, “what do you do” and “what is useful to the subscriber” in a matter of seconds. This is the section where you will most effectively place your USP (unique selling proposition), describe the benefits of cooperation and demonstrate individuality.

You can present basic information about yourself informally, using images or metaphors, irony, jokes, and so on.

First of all, the text in the Instagram profile header is determined by the page type. Suitable for personal blogs:

In one or two lines, you need to reflect the most important thing in the context of the content of the page. A fitness blogger will write his height and weight, and a nutritionist-nutritionist will write the number of kilograms dropped; the make-up artist will tell about his love for the art of make-up, and the lifestyle blogger will indicate his age, marital status and occupation, the businessman - about his business and achievements.

Let like-minded people know what will be interesting with you - tell us what you share on the page, what you like, what you are interested in yourself.

It's a good idea to sum up the content of a blog in one succinct sentence. Here are some inspirations:

• Your personal recruiting insider;
• Cleaning up your closets;
• I know how to turn dreams into goals and goals into reality;
• I kindle the light in houses and hearts;
• I create comfort, knit happiness;
• I'll teach you how to live on dividends from securities.

You can add a description of the method of communication (leave the manager's account or offer to write in direct) , if the possibility of cooperation is expected.

For business, the profile header is just as important. This is a ready-made advertising platform with which you can stand out from your competitors. Just a few important rules to keep in mind:

1. Specify the location.

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