How to create more likes on facebook page
10 Tactics That Actually Work
“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook.
In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Then in 2009, Facebook added an identical feature to its platform. And ever since, we’ve all been trying to figure out how to get Facebook likes.
The potential audience Facebook offers is massive. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 billion accounts.
Source: Digital 2022 Global Overview Report
Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Then we’ll go over some practical suggestions to help you get more likes on Facebook.
Click any of the tips below to jump ahead, or keep scrolling and read the guide in its entirety.
1. Start with strong social marketing fundamentals
2. Know what your audience wants to see
3. Know when your audience is active
4. Stay up-to-date with Facebook trends
5. Pin a popular post
6. Work with Facebook influencers
7. Take advantage of cross-promotion
8. Run ads
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
Why are Facebook likes important?
Likes are a ranking signal for Facebook’s algorithm
Likes are important because they contribute to which posts Facebook’s algorithm pushes to the top of users’ feeds.
The algorithm is a black box of math that orders posts. Lots of factors go into the box, and a user’s feed comes out.
Likes and the algorithm have a long history together. In fact, the first feed algorithm was based on likes alone.
Details about the current Facebook feed algorithm are a trade secret. But likes are probably an important part of it. They’re also a part that everyone can see.
They serve as social proof
Most of the factors in Facebook’s algorithm are invisible to users, but likes are different. Because anyone can see them, likes provide social proof to influence your audience. This makes likes a key part of getting users to engage with your Facebook content.
Social proof is just a fancy word for peer pressure. More specifically, social proof refers to the way people tend to do what other people are doing when they’re not sure what they’re supposed to do.
If you’re alone next to a cliff, you might hesitate to jump off. But if you see all your friends jump off, you’ll be more likely to try it yourself.
User engagement works the same way.
Likes are proof that other users have already engaged with your post. When other users see this, they’re more likely to do the same.
Should you buy Facebook likes?
Given how important likes are to a thriving Facebook presence, it can be tempting to buy them. We’ve seen the ads — “High quality! 100% real and active users! Affordable prices!” But no matter what that pop-up says, buying Facebook fans is not a good idea.
For one thing, there are ethical reasons not to do it. But if you need a Hootsuite blog post to tell you that, then I probably won’t convince you now.
There is also the risk that you’ll get caught. Facebook’s official stance on fake likes is ambiguous. It doesn’t explicitly ban buying likes. It also doesn’t say that the platform won’t go after users that buy likes.
Even if Facebook itself doesn’t care if you buy likes, your customers probably do. Building trust with your customers is one of the main benefits of social media marketing.
If they find out that you’re buying likes, you throw all of that away.
On a purely self-interested level, buying Facebook likes is still a bad idea even if you’re never caught. This is because you’re not just lying to other Facebook users; you’re lying to yourself. All those fake likes you buy will gum up your social monitoring efforts.
Social monitoring is when you use data related to your brand from social media to gain business insights. Platforms like Hootsuite offer powerful tools to analyze the data your social media presence generates. When you fill up your Facebook presence with noise like fake likes, you make it harder to find out what real people want.
How to get more likes on Facebook
There are basically two ways to get more Facebook likes: increasing your reach and increasing engagement. But the two often go hand-in-hand.
Increasing your reach means getting more eyeballs on your content. The more people who see your post, the more chances it has to get likes.
Increasing engagement means getting more likes from the people who see them. When you make content that your audience wants to see, you get likes more efficiently than if you hit Post on the first thing that comes into your head.
It sounds deceptively simple. But we’ve got eight tips to help you master the fine art of getting more Facebook likes.
1. Start with strong social marketing fundamentals
When you know what you’re trying to accomplish on social media, all parts of your social media presence benefit. Before scheduling your next Facebook masterpiece, think about how that post contributes to your overall marketing goals.
Good social media fundamentals mean following a social media marketing plan that aligns with your business objectives.
After all, successful content marketers are six times more likely to have a documented strategy in place.
2. Know what your audience wants to see
To make content that your audience will engage with, you have to spend some time finding out what they like. Making decisions based on data from your specific context will help you make posts that get more likes.
Luckily, there are plenty of tools to help you analyze your data. You can use Facebook’s official analytics platform, Business Manager, to dig into data from all of Meta’s social media platforms.
There are also third-party services, like Hootsuite Analyze, that integrate data analysis across all social media platforms.
Once you’ve got the data, make sure you focus on the right numbers. Engagement metrics like applause rate (the number of approval actions a post receives relative to your total number of followers) and virality rate (the number of people who shared your post relative to the number of unique views it received) can help you pinpoint the type of content that resonates with your audience.
3. Know when your audience is active
One simple way to get more likes is to post when your audience is most active. Although the chronological timeline has gone the way of the dodo, the algorithm still prioritizes recent content.
It’s simple, but not always easy. First, you have to find out when the best time to post on Facebook is.
There are general trends that apply across the board. Between 8:00 a.m. and 12:00 p.m. on Tuesdays and Thursdays is the best time in general.
Tools like Hootsuite Analytics can use data from your social media presence to find out the best times to post based on your account’s historical performance.
Source: Hootsuite Analytics
Once you know where your sweet spot is, the next step is to consistently post content during those times. Users (and algorithms) pay attention to accounts that post regularly. But accounts that flood their feeds turn them off. Strike the right balance by using a Facebook posting schedule.
4. Stay up-to-date with Facebook trends
You’ll attract more attention when you stay on top of the latest trends. Facebook users are looking for content that’s relevant to them.
Facebook Reels are the fastest-growing format on the platform, and Facebook promotes them pretty much everywhere. Take advantage of the rise of Reels to get more likes from your short-form video content.
People are still using Facebook as a way to research brands, too. Hootsuite’s 2022 Social Media Trends report found that 53% of users 16–24 use social media as their primary way to research brands. Give users what they want by posting content with information about your brand.
More and more users are making in-app purchases in their social media apps. Meet your audience’s needs by setting up a Facebook Shop to get more likes across the platform.
Source: Facebook
Take things a step further and put your brand on Facebook’s Live Shopping feature. It’s a great way to get eyes on your business and likes for your Facebook page.
But don’t just blindly follow trends without making sure they fit within your overall content strategy. The Facebook echo chamber was an important cause of the disastrous pivot to video in the late 2010s. If you try out a trend, make sure to look at the data to see if it’s working for you.
5. Pin a popular post
A lot of these tips boil down to “figure out what’s doing well and do more of that.” When you pin a popular Facebook post, you’re giving it more visibility. This gives a post with a lot of likes that chance to get even more.
Source: Monte Cook Games on Facebook
Monte Cook Games, for example, pinned their latest Kickstarter campaign to maximize its visibility. As more users see the post, the snowball effect kicks in,l boosting their presence on both platforms.
6. Work with Facebook influencers
Brands are engaging in influencer marketing more than ever. In 2022, two-thirds of US social media marketers report using influencer marketing.
Just three years before, in 2019, only half did.
Source: eMarketer
Collaborating with an influencer, especially one that can speak directly to your target audience, can help you produce engaging content your followers won’t want to miss.
Source: ASOS on Facebook
When clothing brand ASOS, for example, reposts content from influencers with their own large audience, both sides benefit from the exposure.
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
Get the free guide right now!
7. Take advantage of cross-promotion
If you’ve got a great following on other social channels, take advantage of it! More than 99% of Facebook users have accounts on other social media platforms.
Source: Digital 2022 Global Overview Report
Try promoting Facebook-specific content on other social media to increase your posts’ visibility.
Join us on Wednesday 23rd at 11am on our Facebook page –https://t.co/SRuJNPgbOR – for a Facebook Live with Great British Sewing Bee judge and fashion designer @paddygrant pic.twitter.com/YdjE8QJWey
— singersewinguk (@singersewinguk) June 18, 2021
Source: SingerSewingUK
Just over 80% of Twitter users are also on Facebook. By tweeting about an upcoming Facebook event, Singer makes it easier for their audience to stay up to date with their social media activity.
Cross-promotion isn’t limited to social media, either. Don’t forget to link to your Facebook page on your website and include it on your business cards. Make it easy for people to find your brand on social media — after all, they can’t like your posts if they never see them.
8. Run ads
Some of the tips here will help you improve your organic reach, but unfortunately, organic reach is in decline on social media.
Without paid promotion, a brand’s posts will only be seen by about 5% of their followers. But if you do choose to run ads, you can take advantage of Facebook’s detailed ad targeting to make sure your posts reach your ideal audience.
Be fully connected to the cloud with our new additions: Dropbox, OneDrive and Google Drive integration.
Posted by REMARKABLE on Monday, May 9, 2022
Source: remarkableAS
Remarkable doesn’t wait for word-of-mouth to spread the news about their product’s latest features. They make use of the data Facebook collects to make sure their message gets to the people most likely to respond positively to it.
Manage your Facebook presence by using Hootsuite to schedule posts, share video, engage with followers, and measure the impact of your efforts. Try it free today.
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How to Get More Likes on Facebook [18 Proven Tips That Work]
Want to know how to get more likes on Facebook?
Are you sick and tired of promoting your Facebook page — only to see minimal results?
Worry no more. We’ve got your back with these top-picked tips guaranteed to increase likes on your Facebook business page over time.
By using these Facebook marketing hacks, you can increase brand awareness, skyrocket user engagement and boost your Facebook page fans.
Before we talk about these high-value tips, let’s differentiate between Facebook likes and followers, shall we?
Facebook Likes vs. Followers
“How to get more Facebook page likes?”
“What to do to get more Facebook followers for business page?”
“How to get likes on Facebook page?”
If you’re promoting your Facebook page, you may have typed these questions in Google before.
Facebook “likes” and “followers” are the same, right?
Not really. There’s a slight difference.
Someone who likes your Facebook page is called your page’s fan.
Since your fans like your page, they automatically follow you, too. Plus, having Facebook fans means these people choose to connect their name to your page publicly.
Meanwhile, when someone follows your Facebook page, this doesn’t automatically make them a fan.
Someone can follow your page but not “like” it. They’ll receive updates when you post, but they’re not publicly connected to your Facebook page.
Ideally, it’s best to get Facebook fans who like and follow your business page at the same time. You can use it for added social proof since Facebook fans may show up in ads about your page as well.
Why Are Facebook Likes Important?
There are tons of reasons why your Facebook page needs to get more likes on the platform, such as:
- Increased Brand Trust – The more Facebook likes your page has, the more trustworthy your brand appears to your target audience.
- Influence Facebook’s Algorithm in Your Favor – Facebook’s algorithm is strongly influenced by the number of likes a Facebook page has. The more likes you get, the higher your chances of being featured on your followers’ timelines.
- More Potential Customers – 78% of shoppers have found retail products to buy via Facebook. Getting more Facebook likes can help you get discovered by future customers who may be interested in what you’re selling.
Simply put, for your business to succeed online, you need to master the art of increasing your likes on Facebook.
How to Easily Get More Likes on Facebook
Since buying fake Facebook followers and likes is never a good idea, how can you grow your page organically?
You can get more Facebook likes by increasing both your page reach and page engagement.
When you boost your Facebook page reach, you can get more people to see your posts, so there’s a higher chance they’ll like them.
And when you improve your Facebook page engagement, you can get more users to interact with your posts by liking, sharing, or commenting. Facebook’s algorithm likes to feature posts with lots of engagement, so you’re more likely to appear on your audience’s timelines.
Ready to start getting more likes on your Facebook business page? You can click any of the Facebook marketing tips below to skip ahead.
Or, you can continue scrolling and read this ultimate guide to getting more likes on Facebook.
Top Tips to Get More Likes on Facebook
- Use a Catchy Facebook Page URL
- Optimize Your “About” Section
- Pin Your Top-Performing Post
- Show Your Facebook Page on Your Site Page
- Display Your Facebook Posts on Your Sidebar
- Use Recognizable and Relevant Photos
- Post When Your Fans Are Online
- Post Audience-Targeted Content
- Show Free Facebook Events on Your Site
- Use Facebook Videos to Your Benefit
- Put Your Facebook Page on Your Newsletter
- Cross-Promote on Other Social Platforms
- Run a Facebook Giveaway
- Create a “Like Us on Facebook” Popup
- Boost Facebook Engagement With Questions
- Include Your Facebook Page URL on Emails
- Create a Helpful Facebook Group
- Convert Post Likes into Facebook Page Likes
Let’s start with the simplest trick to help you get more Facebook likes:
1.
Use a Catchy Facebook Page URLMake sure your page URL is memorable — after all, how can you expect people to like your page if they can’t even recall it correctly?
Look at these 2 Facebook page URLs and ask yourself, which is easier to remember?
- www.facebook.com/832OLzwb; or,
- www.facebook.com/wpbeginner
It’s the 2nd one, right?
Instead of using a random string of words and numbers, use your company name as your Facebook page name. Remove unnecessary words that sound spammy or unprofessional.
You can do this by going to Page Settings » Page Info and changing your page URL under username.
A memorable page URL helps with Facebook search as well. It’s easier for your audience to search for your Facebook page when you use an easy-to-remember URL.
To help you market your brand better, check out this post on how to promote your business on Facebook.
2. Optimize Your “About” Section
To increase your page’s likes on Facebook, completing its “About” section is a low-hanging fruit that every brand can easily do..bmp)
If your page has complete information, it looks more trustworthy in Facebook’s eyes. This means that Facebook will more likely show your page’s posts over other pages with incomplete information.
How can you stand out from your competition?
Optimize your Facebook page information. Yes, you can also optimize your Facebook page for search. After all, Facebook is a search engine as well.
How?
Start by using relevant keywords in your About section. For example, check out WPBeginner‘s “About” section below.
Sure, all the fields are completely filled out. But that’s not all. They’ve also optimized the “About” section by using keywords that fulfill their audience’s search intent.
Imagine you’re a newbie who wanted to get tips on how to work on your WordPress website. So, you typed “wordpress for beginners” on Facebook.
See the number 1 item on the search results — it’s WPBeginner’s Facebook Page.
And as a bonus, their official Facebook group also showed up on the search results because its “About” section is optimized as well.
3. Pin Your Top-Performing Post
Another quick tip to boost your Facebook page likes is to pin your top-performing posts at your page.
To maximize its lifespan, you can pin top-performing posts on top of your Facebook page. After all, users already engaged with it before. So, there’s a high chance that someone visiting your page can see it and engage with it as well.
The more people engage with your top posts, the more engagement your page and the higher your chances to be discovered by your target audience.
No existing top-performing posts yet?
No worries. Just think of this rule of thumb when looking for a post to pin: what reason can you give your page visitors to stay and like your page?
It can be a time-sensitive offer like a sale that only your Facebook fans will know about.
You can also pin a post that asks your fans to share more about themselves — with a chance to win a reward, to give them that slight nudge to engage with you.
Want to start pinning? Here are the best Facebook post types proven to skyrocket your engagement instantly.
4. Show Your Facebook Page on Your Site Page
One of the easiest ways to boost your Facebook likes is to take advantage of your site traffic.
Every day, how many unique visitors does your website receive?
50? 500? 5,000?
Imagine if at least 1% of your daily unique visitors like your page just because it’s displayed on your WordPress site. That’s 50 Facebook fans per day for every 5,000 unique visitors!
Showing your Facebook page feed on your company website is an effective way to get more likes on your Facebook page.
By using Facebook Feed Pro plugin, you can easily display your Facebook page feed on your website with just a few clicks.
It’s the best Facebook feed plugin to help you create, customize and display beautiful Facebook feeds on your site — no coding needed. It’s trusted by over 250,000 users with a high rating of 4.
9/5 stars, after all.
Using this plugin, you can add your Facebook page feed to your:
- About page
- Products page
- Reviews or testimonials page
- And more…
After all, your website visitors have already shown interest in your brand by visiting your site. The next step? Encourage them to like your Facebook page by displaying it on your WordPress site.
The best part about Facebook Feed Pro is it automatically copies your site’s theme. This way, you can show gorgeous Facebook feeds that match your brand’s visual identity, even if you don’t have any design experience.
Check out this helpful guide on how to embed a Facebook feed on WordPress to find out how you can start doing this.
Speaking of showing Facebook content, did you know that you can add Facebook widgets to your website as well?
By showing your Facebook feed on your site’s sidebar, you can display your Facebook page to as many people as possible.
Plus, the people who see your site have already shown interest in what you have to offer, so they’re more likely to like your Facebook page and posts.
With the help of Facebook Feed Pro, you can show your Facebook page posts on your sidebar in less than 5 minutes.
Here’s a quick guide on how to display Facebook posts as a widget on WordPress.
6. Use Recognizable and Relevant Photos
What do your customers first see when they go to your Facebook page?
It’s your profile and cover photos, of course. That’s why it’s important that you use eye-catching photos that encourage your page visitors to engage with you. The more engagement you have, the more likes your page can get.
For brand awareness, use your brand’s logo as your profile picture.
As for your cover photo, choose one of the following ideas:
- Do you have visually appealing products? Use them.
- Want to show the amazing people behind your brand? Show them.
- Does your brand help your customers achieve a specific goal? Display it on your cover photo.
In choosing photos for your Facebook page, choose ones that best represent what your brand stands for. Also, don’t forget to follow Facebook’s official photo dimensions:
– for profile photos, use square images of at least 800px by 800px to ensure the picture is clear
– cover photo at 820 pixels x 312 pixels on computers and 640 pixels by 340 pixels on smartphones
7. Post When Your Fans Are Online
Another fantastic way to skyrocket your Facebook likes is to post content when your fans are active.
Research says that if you’re marketing to fellow brands, the best time to post on Facebook is from Tuesday to Thursday from 9 am to 2 pm.
On the other hand, if you’re marketing to consumers, you can get more likes on your posts at noon from Monday to Wednesday since your followers are most active at these times.
Naturally, this doesn’t mean it’s the best time for your own Facebook fans, right? To optimize your Facebook page engagement, you need to know when your page-specific fans are actually online.
Not sure where you can find this data? Simply go to Insights » Posts » When Your Fans are Online.
You can then see the days and times your Facebook fans are most active. So, the next time you schedule a Facebook post, use these information to get maximum engagement from your active fans.
For more details on the best posting times, check out this post on the best time to post on social media for maximum engagement.
8. Post Audience-Targeted Content
This next tip on boosting Facebook likes focuses on finding out why your Facebook fans “liked” your page in the first place.
Luckily, you don’t need to search far to find the answer. 58.8% of people like Facebook pages because they’re interested in promotions. This means that posting exclusive discounts can get more people to like your Facebook business page.
Also, it’s better for you to post Facebook photos rather than plain text. With a whopping 87% interaction rate from Facebook fans, it’s one of most engaging types of Facebook content!
Finally, posting audience-centered content to get more likes on your Facebook page means that you should follow the rule of thirds:
- The 1st 1/3 of your Facebook posts should promote your content, such as your promos or special offers.
- Second 1/3 should share other’s content, preferably user-generated content from your fans. Make sure to credit them by tagging their username, like this.
- And the final 1/3 of your Facebook posts should feature your brand’s fans.
You can read this post on how to get more Facebook followers to know how to market your brand on social media.
9. Show Free Facebook Events on Your Site
Here’s the truth: as emotional creatures, people love free items.
And as a business, it’s important that you understand how to turn a freebie into something positive for your brand.
A free product, like holding a free webinar on Facebook, comes with:
- Low expectations (Hey, it’s free!)
- And neutral perceptions (I’ll try this out. What’s the worst that can happen?)
This is a good thing for your business. Because if your fans found value in your free Facebook webinar, a neutral perception can change into a positive impression on your brand.
Do you have a coffee shop? Do a free webinar about the benefits of coffee to the human body.
Do you sell a digital service that caters to small businesses? Make your webinar about how you’ve helped several businesses achieve their business goals by using your product.
In the travel industry? You can do a free Facebook webinar on “20 free things you can do in Korea” or “how to spend $10/day in Korea”.
With over 700 million people using Facebook events monthly, though — how can you promote your event?
You can stand out from the crowd and get more eyeballs on your events by displaying your free Facebook events feed on your website.
With an easy-to-use plugin like Facebook Feed Pro, you can add your Facebook events feed to WordPress so your target audience can see it every time they visit your website.
The best part about this plugin? It’s beginner-friendly, as you don’t need to write code just to customize and show your Facebook feed! Simply use the plugin’s visual feed customizer so you can control how your Facebook events feed looks.
For the step-by-step tutorial, go here to know how to display a Facebook events calendar on your website.
10. Use Facebook Videos to Your Benefit
Broadcasting live videos on your page is one of the best ways to get more likes on Facebook.
That’s because even though average brand engagement in Facebook fell by 20%, live videos that trigger conversations will be shown higher in Facebook’s news feed.
Don’t take our word for it: Facebook itself said that live videos get 6x as many interactions as regular videos. So, they’re more likely to be shown on people’s news feeds. This helps friends of your fans discover your brand and potentially engage with you.
Head on over to your page and click on Live. Then, follow the onscreen instructions to start broadcasting live videos from your business page.
As an added bonus, when you do live videos, your Facebook fans and followers are notified — it’s like Facebook’s already helping you promote it as well.
Plus, you can extend the relevance of your Facebook’s videos when you also display them on your website.
This way, your website visitors can discover your page on Facebook, engage with your visual content and even “like” your Facebook page because you provided value to them.
Want to cross-promote your Facebook videos on your website? Check out this post on how to embed Facebook videos on WordPress for your guide.
11. Put Your Facebook Page on Your Newsletter
Another way to get more likes on Facebook is to look at the audience you’ve already built a connection with.
For example, people you’re already talking to, like your newsletter subscribers, are a great audience for your Facebook page.
If you already have an audience for your email newsletter, this is a low-hanging fruit to increase your Facebook page likes since your subscribers can easily like your page, without needing to search for it on Facebook.
How do you do this naturally?
Include your Facebook page URL on your newsletter’s welcome email.
This way, everyone who signs up with your official newsletter can like your Facebook page. You can boost your email subscribers and Facebook fans at the same time. How’s that for a win-win situation?
For more connection-building tips like this, check out this post on the best social media marketing hacks to grow your Facebook followers.
Already have followers on your other social media accounts? Great! You can cross-promote your Facebook content on them so you can boost your likes.
Don’t just post a link to your Facebook page, though. It’s better if you use a content format that’s best suited to the social media platform you’re using.
For example, upload a Facebook-specific content like a video and post it on your Twitter account. Remember to encourage your followers to visit your Facebook page for more info.
Make sure to highlight your content’s value and link to it on your post. This way, you let your existing followers know another way they can consume your content.
And if you have accounts on all social media platforms — Facebook, Twitter, Instagram and YouTube — why not go the extra mile and display all your social media feeds in a single wall?
With Smash Balloon’s Social Wall Pro, you can do this with just a few clicks.
Adding your social media feeds to your website is a great way to boost user engagement and follower count in not just 1 — but 4 social media channels.
Using Social Wall Pro, you can easily integrate your social media into your website in just a few minutes, like this:
Want to get more social media followers? Cross-promote your social media content on your website. How? Take a look at this post on how to add social media feeds to your WordPress site today.
13. Run A Facebook Giveaway
81% of marketers said that interactive content like contests is better for grabbing your audience’s attention.
And if you run a giveaway, you can easily get more likes on Facebook and boost brand engagement at the same time.
How can you host a successful Facebook giveaway if you’re not tech-savvy?
Use a newbie-friendly tool like RafflePress, the best WordPress giveaway plugin. With RafflePress, you can easily use their Grow Your Facebook Page template to run a Facebook giveaway with just a few clicks. No need to deal with complicated code snippets.
Check out the step-by-step tutorial on running your own giveaway on Facebook here.
Another great way to get more likes on Facebook using your website is by making your own “Like Us on Facebook” popup.
You can use a beginner-friendly tool like OptinMonster to create high-converting popups. It’s the most powerful conversion optimization toolkit in the world that can help you get more leads and grow your business.
Popups can be effective in converting site visitors to Facebook likes — as long as they’re targeted, so they don’t annoy your site visitors.
To do this, it’s best that you customize your popups to show only if they meet certain conditions.
You can make your popup appear:
- Only after visitors have visited 2 or more pages on your site
- After 30 seconds, so your visitors can read your content first
- Or at the moment your visitor is about to leave your website
Since your site popups are highly targeted, there’s a greater chance of your website visitors liking your Facebook page. You can check out this detailed OptinMonster review to get started.
15. Boost Facebook Engagement With Questions
Did you know that asking questions on your Facebook posts skyrockets interaction by a whopping 162%, compared to posts without questions?
A quick and easy way to increase Facebook likes and engagement is by asking questions to your fans. But don’t just ask random questions. You need to ask relevant questions related to your industry.
For example, WPBeginner does a great job by asking their fans about their first-time experiences with website creation.
To double your engagement metrics, you can also ask a question and post a photo, just like what Starbucks did in this Facebook post.
Even better, you can install Facebook Feed Pro on your site to enable oEmbeds. This lets you automatically embed your Facebook post on your site simply by pasting your Facebook post link to WordPress like this:
To get started, check out this step-by-step post on how to embed Facebook posts on your website.
16. Include Your Facebook Page URL on Emails
This next hack to boost your Facebook likes is all about using emails to your advantage.
Did you know that the total number of sent and received emails per day is over 269 billion?
How about for your company? Do you send a lot of emails? If you do, and you’re not taking advantage of your email signature, then you’re missing out on a lot of potential Facebook fans.
You can put your Facebook page URL on your email signature so whoever receives your email can see your Facebook page’s address.
Want to do this manually? Just head on over to your email’s Settings section and edit the Signature area.
Here’s another tip to increase your Facebook page likes by email.
In customer support, when your customer has thanked you for solving their concern, send them a quick message and ask them to like your Facebook page to connect with them there as well.
In addition to email, here are other Facebook marketing tools you can use to grow your business.
17. Create a Helpful Facebook Group
When it comes to boosting your Facebook page likes, you can also create a Facebook group and build a community using your brand. After all, over 1.4 billion people participate in Facebook groups so there’s definitely a demand for them.
To build a helpful Facebook group, you need to have a give-and-take relationship with your group members. Provide value to them by helping them with their struggles and pain points.
For example, WPBeginner does a monthly WordPress site audit for their group members.
This has successfully increased their Facebook group members and community engagement because in addition to WPBeginner team members, everyone else can also share feedback with one another.
As a bonus, this increased their Facebook business page likes because the group members find value in the feedback that WPBeginner shares with them.
As soon as you’ve built a trusting relationship with your group members, asking them to like your Facebook page will be as easy as pie.
And if you want to increase your group’s audience reach, you can embed your Facebook group feed on your WordPress by checking out this article.
18. Convert Post Likes into Facebook Page Likes
Finally, to boost your Facebook likes on your business page, you can simply invite people who’ve reacted to your posts before to like your Facebook page.
After all, if they’ve already liked your posts, there’s a higher chance they’ll like your page too, right?
It’s super easy to do this.
Just click on the reactions button on your post, like this:
Clicking on this brings up the names of the people who’ve liked your post, but haven’t liked your page yet.
How will you know? Look for anyone who has an Invite button next to their names. Then, click on Invite to ask them to like your Facebook page.
Piece of cake, right?
So, there you have it!
We hope you found these social media marketing hacks helpful so you can get more likes in Facebook, grow your fans and improve your business over the long run.
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Interested in another high-value article about Facebook marketing? Check out this post on the best hacks to skyrocket your Facebook page engagement.
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Get Facebook likes for free
Social media presence is critical to brand survival these days.
No matter what type of business you have, you must focus on your Facebook advertising strategy.
Don't get me wrong. Other platforms such as Twitter, Instagram, Snapchat and YouTube are also important. But social media advertising starts with Facebook.
It's hard to ignore the fact that Facebook has 2.2 billion monthly active users. Based on this, your target market is active on this social network anyway. nine0003
But building a business page and posting content isn't enough to be successful on Facebook. If people don't like your page, no one will see your promotions or what you have to offer.
There is a common misconception that getting people to follow your Facebook page is expensive.
Just because some brands spend money on Facebook ads doesn't mean you should. In fact, you don't have to spend anything to get consumers to like your Facebook page. nine0003
Don't believe me? Read on to find out how. I will give you the best tips and tricks on how to get more likes on Facebook without spending money.
Creating shareable content
Unless you're a new company that just created a Facebook page, I'm guessing you're not starting with zero likes. One of the first things you should do is take advantage of those who already like your page.
Ask these people to share your posts. The easiest way to do this is to post content that is sure to be shared
According to Buzzsumo, these are the top 10 posts shared in 2017:
As we can see, four out of ten posts contained a video. More specifically, three of those four were music videos.
I understand that it would be strange for most of you to make music videos. And posting a music video might have nothing to do with your brand image. But that doesn't mean you have to give up.
Quizzes and news articles were also on this list. nine0003
Sometimes you don't even need to be creative. It is enough to ask users to share your content.
Or you will need to go all out to create unique, high-quality content that will intrigue your audience.
Have you just completed some amazing research? Can you create a video that goes viral easily? Such things can make your content unusual and memorable.
Anything that is shocking, controversial, or scandalous can spark discussion and get people to share your posts. nine0003
Once your content is published, these messages will be visible to the friends of those who shared them.
But, there is a good chance that a lot of people will like your page, so they will want to see your content on a regular basis.
Time matters a lot
Think about how often you post on Facebook.
Does this happen once a day? Once a week? Only once a month?
You also need to analyze the time of day when you post on Facebook. All of these things matter when it comes to getting more engaged people and getting more likes. nine0003
Research shows that these are the best days and times to post content on Facebook:
Based on this data, you will get more views during the week and weekends.
Think about it, it makes sense.
People work and are usually busier during the week. But as the weekend approaches, they can loosen up a bit if they are ahead of schedule.
Accordingly, they can spend more time on Facebook. People are also happier on the weekends, so they are more likely to like, share, and comment on your posts. nine0003
You also need to consider who likes your Facebook page. For example, if 90% of your followers are from the United States, posting at 3am will not generate high engagement rates.
That's when you can use my favorite time-saving social media marketing tools.
Use automation tools to schedule your Facebook posts at the most optimal time so you don't have to do it manually every day. nine0003
The publication schedule must also be consistent. Stick to your strategy. Do not publish regularly for a month, then to be silent.
But you also don't want to spam your followers and post too often. Research shows that 46% of people will unfollow a brand on social media if it posts too often.
But 18% unsubscribe from pages that don't post anything.
Find the middle ground between these two extremes. nine0003
Post short
No one is going to read massive blocks of text on social media.
It is enough for people to read from family and friends. Reading long posts from a company's page won't be on their priority list.
Social media platforms such as Facebook are designed to quickly browse content.
Also consider how many Facebook users access content from their mobile devices:
Text viewed on a mobile phone screen will be even longer than on a computer screen. Also, long blocks of text are difficult to read.
If you post large texts, this may be the reason why you don't get enough likes.
What should be fasting? A study was conducted on five of the most popular Facebook pages to analyze the length of their content:
Fox News Channel
NBC News
Huffington Post
BBC News
BuzzFeed
The researchers found that 33% of the posts in this study were ten words or less.
A good rule of thumb is that the shorter the better.
If people see that your posts are short, they will hesitate less to like your page.
Encourage and respond to comments
User comments on your posts are a great way to draw attention to your page. The more interaction, the more likes. nine0003
This is because friends of those who comment, even if they don't follow your page, will see those comments. The post and comments will appear in their feed.
Now that other people can see your posts, you can get more likes.
Also, if users see that you are replying to other people, they will want to engage with your page even more. There are a bunch of different reasons why you might want to reply to a comment:
answer to a user's question
thanks for the positive feedback
acknowledge a different opinion
Not every user will write something good or agree with you.
This is perfectly normal. You can still reply to these comments.
Just make sure you do it within your company or brand.
You don't want the whole world to see your argument with someone. However, there's nothing wrong with clearing things up a bit, as long as it's done respectfully. So be careful with such comments. nine0003
Take a look at how Hydroflask used the comments section to respond to a customer complaint:
It's important that you respond to comments in a timely manner.
We know that 80% of consumers expect a brand to respond to their comment on social media within 24 hours. Waiting too long for a response can negatively impact your social media marketing strategy.
Comment on other pages
Let's continue talking about comments. nine0003
You can comment on other pages to help promote your Facebook page.
Find posts from pages in your industry. Comment on their content to start a discussion.
I'm not saying you need to go directly to your competitor's page to do this, although I do recommend using tools to monitor your competitors.
But in this case it is better to find alternative pages for comments. For example, let's say your brand sells sports equipment. nine0003
Instead of going to another sports company's Facebook page, you can comment on pages for gyms and fitness centers. See the difference?
Make sure you don't spam other people's posts. Your comments must be genuine and not just links to products on your site.
Executing this tactic correctly can draw attention to your page and lead to more likes.
For the remaining ways to get more likes on Facebook, read the following article - How to get more likes on Facebook without resorting to paid followers. Part 2
Original article:
How to Get More Likes on Facebook Without Paying for Followers
Do you want to increase the audience of your Facebook page without paying for advertising? Learn how to invite people to like your page for free.
If you want to reach part of the millions of people around the world on Facebook, one of the first steps is to encourage them to like your Facebook page. nine0003
According to We Are Social, pages with less than 10,000 followers can expect 0.29% engagement on their posts. Larger pages with over 100,000 followers can expect engagements as low as 0.05%.
The number of your fans can affect the perception of your business by the consumer.
For example, your business has just over 100 followers and a competitor has just over 1000. A consumer comparing your companies might assume that your competitor is more popular and therefore better. nine0003
In this article, you will find a specific way to get more fans to your Facebook page without paying for ads.
Facebook Follow Invite Feature
As with most features, you can find this option on your Facebook page depending on your page's category and current audience size.
To see if this feature is available for your Facebook page, visit your page by logging into your personal profile.
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Click on the three dots below your page cover and then click on the "Invite to Follow" link.
On some pages, you may also see a blue "Invite Friends" button under the "Create Your Page Audience" heading.
When you click the "Invite Friends" button or the "Invite to Follow" link, select the friends you think would be interested in your Page. There is a limit on the number of invitations you can send per day: 200. nine0003
Once you reach your limit, Facebook will let you know. Check back in a day or two and see if you can start inviting more people.
You can also find the "Invite" option in the Facebook app. Go to your page when you enter your personal account. Click on the three dots and select the "Invite to Subscribe" option.
New button limits
As mentioned, there is a limit to the number of invitations you can send per day. nine0003
If you reach your daily limit, Facebook will notify you. You will then have to wait a day or two before you can start sending out new invitations.
The results of this approach depend on the people you are connected to on your personal Facebook account.
Will your friends be interested in your page just for its content? Or will they subscribe simply because you know each other on Facebook?
In any case, you're more likely to get a like from a friend using this method than by inviting a complete stranger who doesn't know you or your business. nine0003
The idea behind the button is to allow Facebook users to connect to the pages they like with an invite option.
The alternative is to invest in an advertising campaign to promote your page content.
More Tips for Increasing Likes on Facebook
In addition to using the "Invite" button, there are other ways you can increase the number of likes on your page.
Ask and answer questions
People use social networks to interact with other people. A great way to interact with your audience is to ask questions.
You can find inspiration for questions on sites like Answer the Public and Quora.
Search questions posted on Facebook. Start by joining groups in your industry on behalf of your Page.
On a desktop browser, go to Facebook and switch to a different account to use your Page. nine0003
Once you're signed in, go to the Groups section and search for groups in your industry. The results will show groups you can join with your Page.
After you join some groups, look at their engagement potential. If there are many posts with comments, monitor new posts for questions you can answer on behalf of your Page.
Create a group
In October 2020, Facebook shared data showing that 1.8 billion people use Facebook groups. To take advantage of this, create a Group using your Page.
After you have logged in under your page, go to the "Groups" section and create a group. It should display your page as the admin and first member (not your personal profile).
After you have configured your group settings, you can invite users who like your page to your group. nine0003
Be sure to post a few messages to the group to help new members talk and eventually invite their friends to join (depending on your group settings).
That's where you can get likes for your new Page!
Use video
As shown in the slide from the previously mentioned We Are Social study, the engagement rate for video posts on a Facebook page is 0.09%, which is higher than the overall engagement rate for posts. nine0003
Therefore, you should look for ways to include video in your Facebook marketing.
The more people you reach with your videos, the more new likes you can get.
Popular videos in the Videos tab of the Facebook app have a Subscribe link next to the name of the Page that posted them.
Share content for the people
If you really want to connect with your audience, start sharing content that targets the people your business touches.
