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How to create good content on instagram


12 Tips For Creating Quality Instagram Content

Statistically speaking, you are unlikely to read every word of this article. Instead, you’ll probably take a few seconds to scroll through the content before glancing at Instagram, email, or at text messages. Today, the average internet user has an attention span of 8 seconds.

So, how can Instagram marketers create quality content that your target audience will engage with? The secret lies in understanding your audience, measuring their behavior, and finding novel ways to serve their preferences by creating unique and varied content.

Not only are our attention spans short, they are usually even shorter when we are browsing through social media. As Nir Eyal writes in his book Hooked: How to build habit-forming products, we engaging with social media platforms on a second-to-second basis. Here is how you can create content that followers will find compelling, even with their short attention spans.

1. UNDERSTAND YOUR AUDIENCE.

Without truly knowing your audience, there is little hope that you will be able to create compelling and high-quality Instagram content. To begin, start by interviewing members of your target audience. Understand how they use Instagram, what accounts they frequently follow, and what they are hoping to get out of using the social media platform.

Next, you’ll want to interview members of your target audience with regard to your product or service. What criteria are important for them when selecting a similar offering? How do you prefer to shop for this product or service? What are the most compelling value propositions for this target audience? Armed with this information, it will be much easier for you and your team to create compelling content.

 2. MEASURE PERFORMANCE.

The fastest way to creating compelling content is by measuring what content does and does not resonate with the target audience. By using the best Instagram analytics tool like SocialFox, you’ll be able to track key metrics like follower engagement, follower growth, hashtag performance, among other things.

SocialFox tells you when it is best to post content in order to reach the largest audience possible. This data-point alone, can ensure that content performs better, without even changing the type of content you post.

 3. MIX MEDIUMS AND CONTENT TYPES.

Remember, the attention span of the average Instagram user is shorter than a goldfish (8 seconds vs 12 seconds). In order to attract attention from the target audience, it is important that you mix mediums.

Take Netflix as an example of an Instagram account that mixes mediums very well. In the first instance, a social media manager posted a surreal image promoting an upcoming Lady Gaga documentary.

Just days later, a social media manager posted a short funny video, featuring Dave Chappell and Chris Rock.

By varying content mediums, Netflix is able to appeal to a wide variety of prospective customers, and is able to keep followers consistently engaged thanks to novel content forms.

 4.  CREATE A COMPELLING INSTAGRAM CAPTION.

Instagram captions aren’t a place to stuff hashtags in the hopes that it will increase reach. Instead, captions should be used to tell a compelling and complimentary story that serves your brands end-goal. Creating a compelling caption will take trial and error. Monitoring Instagram analytics can also help you to improve your captions if you are able to identify patterns related to different caption formats and post engagement or reach.

While it isn’t necessary to write lengthy captions, you should be sure to write something that is worth reading and that helps to advance your content narrative.

 5. EMBRACE USER GENERATED CONTENT.

User generated content (UGC) occurs when a customer organically creates content that is in reference to your brand, product or service. User generated content serves as a powerful customer endorsement that can encourage prospects to consider your brand more seriously. Additionally, user generated content provides Instagram marketers with creative new content to re-share via your account.

Using some sort of Instagram monitoring tool can help you scouring the platform for brand mentions. Investigate these mentions to learn if they are associated with UGC that you can share on your own account. In most cases, followers appreciate high-quality examples of UGC, because they feel it is authentic.

 6. INCLUDE A RELATED CALL TO ACTION.

For marketers, Instagram content should serve a double purpose. First, content should expand brand reach while engaging existing followers. Second, content should serve as an impetuous for followers to further engage with your brand via other mediums.

Instagram can be a gateway into a deeper relationship with prospects and customers, but in order to drive followers to take the next step, you must create compelling “calls to action.” Usually, a good call to action can be placed in an Instagram caption. Calls to action should be relevant to the content being shared, and usually ask followers to visit a brand’s website.

In the example above, Nike uses a good, and contextual, call to action to encourage followers to visit the Nike store

7. ANALYZE COMPETITOR SUCCESSES AND FAILURES.

SocialFox, our Instagram analytics platform, allows you to see how competitors are faring on the platform. Careful competitive analysis can highlight strategies that are effective in connecting with your target audience. This can help you to create a similar strategy to begin engaging with new and existing followers in a more effective way.

Alternatively, monitoring the failures of competitors on Instagram can help you to avoid similar mistakes – again making it easier and faster for you to engage with the right people.

8. TRY INSTAGRAM STORIES.

Instagram Stories are one of the fastest growing components of the platform. So much so, that Stories now has more users than Snapchat. Consider creating regular Instagram Stories, especially if your target audience is those in their teens and twenties.

Good Instagram Stories often include behind the scenes content that allows followers to access aspects of your brand that they might not otherwise see.

9. USE ADS TO AMPLIFY IMPORTANT MESSAGES.

When Apple recently launched the new iPhone X, the company invested in a series of compelling Instagram ads to amplify the new value propositions associated with the new phone. The ad, which is similar to this one, provided Apple with the ability to quickly amplify their message, without needing to rely on organic Instagram content alone.

 10. ENGAGE WITH FOLLOWER COMMENTS.

Instagram uses engagement as a key metric for evaluating content appeal. In fact, creating content that engages many users is a good way to get on the Instagram Explore page. One way to encourage users to engage with content on a regular basis is to reply to follower comments regularly.

11. AVOID RECYCLING CONTENT FROM OTHER MEDIUMS.

Instagram is unlike Pinterest, Twitter, or Facebook. Often, the people using each platform is different, and if they are the same, many use different platforms to satisfy different goals. That means Instagram marketers should be wary of recycling content shared on other platforms, on Instagram.

Either followers will have seen this content on other platforms, lowering engagement, or the content will not be truly optimized to appeal to your Instagram target audience.

 12. COLLABORATE WITH AN INFLUENCER.

Over 90% of marketers who have an influencer marketing program believe it is effective. A great way for Instagram marketers to quickly build a larger and more engaged following is by partnering with an influencer. Identify the right influencer to partner with will require a good knowledge of the target audience, but once identified, an influencer can be a great asset in creating high-quality Instagram content.

CONCLUSION

Content is king. It powers our love or social media and can help brands to create larger and more engaged followings. To creating great Instagram content, you must first understand the target audience. Next, consider using an Instagram analytics tools to accelerate your understanding of what followers enjoy. Then be sure to create varied, and novel content that fits the goals of your brand.

How to Create Quality Instagram Content to Engage Followers

When using Instagram to grow your business, it’s essential to build up an audience that is engaged and loyal to your brand. But how can you ensure these followers engage with your posts and, in turn, help you to grow as a business on Instagram? Three words: quality Instagram content.

If you don’t have the time or the resources to take your own photos for Instagram, don’t fret! There are plenty of ways to create an engaging feed with a cool aesthetic– even if you’re selling something as unglamorous as, say, tupperware, or promoting an entirely digital product that seems impossible to visualize.

This article will cover exactly how to research images for your Instagram account, where you can find them, and what you need to consider when using them to promote your brand. You’ll also find some helpful design tips to make sure all the images in your feed are on point so you can wow your community and make it near impossible for them to stop scrolling.

Want to know what those tips are? Well then, keep scrolling 😉

Research ready-to-use templates

There are also plenty of tools out there to help you create great Instagram posts without being a savvy Photoshop user. Online design tools such as Spark Post from Adobe, Canva and Venngage are incredibly useful when it comes to crafting attractive visuals for social media.

Maybe you want to create a post to promote a special offer? Perhaps you need a template to announce new opening times for your business? Or maybe you want to push a recipe you’ve shared on your blog?

Whatever message you want to send, you can do it with a template! Take a look at this example from Venngage–a great template for food bloggers or restaurants:


You can go for a plain or patterned background for a simplified look or even use a product image if you’re boosting for sales. Having a bank of high-resolution photographs of your products could really help get you out of a sticky situation if you ever find yourself low on content for Instagram. A simple, slick product photo can work wonders for your engagement if you have a strong community of fans.

Find high-quality stock images

Stock images have got a bit of a bad rep in recent times, but that’s not to say you shouldn’t be using them!

On the contrary, they can help you create a varied feed when used with a mixture of other images, such as templates. That said, not all stock images have got what it takes to be given a prime spot in your feed–some can be pretty terrible!

To find high-quality photos that don’t actually look “stocky”, head to Unsplash or Stocksnap.io. They offer a range of images for free, and you’re bound to find something suitable whatever your niche.

If you have a bit of budget to spend, try Stocksy. As you would expect for a paid service, the quality of the images is higher, and the variety is wider.

Just make sure to purchase the correct image size (there are a few available at different prices), bearing in mind the recommended dimensions of an Instagram post are 1080p x 1080p.

Mix it up with different formats

It’s important not to neglect the variety of content formats available to you as an Instagram user. Try out the carousel post to share up to ten images in one go, creating a photo-album feel. A 60 second video can also be a great way of showing your products in use for example, or simply a short tutorial or demonstration. Be careful not to come over too pushy with your product posts, though. You’ll want to vary your content themes to keep things balanced and encourage engagement from your followers!

Finally, you can make a step forward and go on creating GIFs.

Here’s an example from @stylelobster:

Or H&M:

GIFs (which Instagram recognizes as videos) are simple to do and are an easy way to stand out from the crowd. GIFs are interactive. People like that.

If you’re into your videos, why not set up your own home studio for professional-looking video creation?

Repost Instagram content from brands within your niche

Don’t have time to create your own Instagram content? Well, the good news is, you don’t need to!

It might be the case that other Instagram accounts are already doing a great job of producing content that your audience is interested in.

There’s nothing wrong with reposting Instagram content from brands similar to yours, or from any account that is relevant to your audience and your Instagram strategy, as long as you ask permission and give proper credit.

To repost Instagram content, and do it “legally”, here’s what you need to do:

1. Follow hashtags and accounts to discover quality content

To source content to repost, brainstorm some brands that have inspiring Instagram accounts, a similar audience to yours, and who aren’t direct competitors.

Check out their Instagram accounts and then make a list of those that produce the best content for you to share.

Start following them so you stay up to date with their recent posts, and save any specific posts you think are share-worthy by tapping the bookmark icon below any Instagram post or video.

You can even create a separate Collection, where you can save the posts you want to re-post to your own account in the future.

You can also create a list of all the main hashtags relevant to your account and search these hashtags to find associated content from other users. If you want to know more about how to do this, check out this post on how to find the hashtags that will bring you the most visibility and engagement.

As of December 2017, you can follow hashtags so that popular associated posts appear in your feed, making it easier to discover great content to repost! Just search the hashtag on Instagram and click the follow button–it couldn’t be easier!

2.
Reach out to the user for permission to repost

When you find a post you want to share with your followers, simply send a DM to the user or comment on the photo to let them know you a) love their Instagram content and that you think your users will enjoy it too, and b) to ask for permission to share it to your feed.

Let them know you’ll give them proper credit, and most of the time they’ll be happy to get more exposure and to know you think they’re doing a great job. 👍

To show the user exactly which post you want to share, rather than sending a general DM, select the arrow symbol beneath the post and send it to the user.

You’ll be able to add your message the photo and the message will go directly to their DMs.

3. Share the photo or video to your feed

Once you’ve got the go-ahead to share the content, you have two options:

4. Save the photo from Instagram Desktop

Option 1: Find the photo you want to repost → Click on it → Double click on it again → Go to “View Page Source” → A new tab will open → Click “Command+F” and type in “jpg” → the first JPG file you find in the source page is the URL source of the post you need → Copy and paste the URL → Type it in a new tab in the browser → Right click → “Save image as” → Et voila!

Once you have the image, upload it to your feed, creating a new caption that refers to the account and tags them in both the caption and the image. To save time and streamline the process, you can schedule your posts for automatic publishing with Iconosquare. The Iconosquare scheduler also allows you to pull saved hashtags into your posts, and view previous captions for inspiration, as well as view how your post will look in your feed before it goes live.

Option 2: Use a repost tool such as
Repost for Instagram

Repost for Instagram makes it easy to repost photos & videos on Instagram while giving credit to the original Instagrammer. When you find something you want to repost, just copy the share URL and open Repost.

Once in the app, you can position the watermark and send the reposted media back to Instagram. It’s more straightforward than the first method, but note that with the Repost app, it’s not possible to remove the watermark.

Run a UGC campaign

On the topic of using Instagram content other people created, it’s also a good idea to encourage your existing followers to create content around a specific topic that you can post to your feed.

This kind of content is referred to as “UGC”, or user generated content. The term also applies more broadly to any content created by users of any products or services about those particular products/services, with or without encouragement from the brand themselves.

However, unless you’re a huge, well-established brand, it’s unlikely users will create Instagram content about you and your products without an incentive.

Get around this by running a competition where users can win something by creating an Instagram post and tagging it with your own brand hashtag, or a campaign hashtag.

Offering followers a free product or a discount, for example, will help you build momentum for your campaign as more users are likely to use your hashtag. Announce your competition across your other social media channels and include it in your newsletter–basically, get the word out however you can to get things started!

If you want to monitor the performance of your campaign hashtag, you can track it using a tool such as Iconosquare. On a PRO or above Plan with Iconosquare, you can see all associated media for the hashtag, your hashtag growth over time and the engagement on the hashtag.

Keep in mind that you shouldn’t be too restrictive with the type of content you ask your users to post, otherwise they aren’t going to bother!

UGC should be a supplementary strategy to sourcing content for your feed, rather than the focus. If you rely too much on UGC, your followers will feel like you’re exploiting them, and you’ll also have less control over the aesthetic of your feed.

Collaborate with influencers

If you want more control over your feed, and a consistent flow of on-brand Instagram content, you should consider working with influencers.

By collaborating with influencers who already have a good sized following, you have the opportunity to expand your audience and gain a lot of new followers for your own account.

You will also have some great content for your feed! Just check out the feed of makeup brand @TooFaced–a lot of their posts are actually reposts from influencers promoting Too Faced products.

Of course, if you’re a small business with a small business budget, you’ll want to connect with micro-influencers rather than the big names.

Micro-influencers will have a following between 10,000 – 50,000, and it’s easier to strike a deal with them–but only if you’re selling a product that their audience will be genuinely interested in. That’s why you need to make sure you’re only contacting influencers who fit within your niche.

You can send a DM on Instagram, though usually influencers, such as @elnaz_golrokh who I’ve featured in the example below, will have contact information in their Instagram bios for collaboration inquiries.

Design tips for creating your own Instagram Content

1. Define a clear focal point

Instagram is all about getting your followers to pause on and engage with your photos, and there are a few knacks to getting them to do just that. For instance, having a clear focal point could help users linger on your image. An image which is too busy is confusing to the eye and will have the opposite effect. Our brains do all these calculations without us even realizing, so it’s important to really take the time to ponder over your own content before asking your followers to do so once published.

Take a look at this example from @konaction: everything about this photo pinpoints to an object (the girl). The bold contrast (black object against a white background) also makes sure that the eye is immediately drawn to the image’s central focus:

2. Abide by the rule of thirds

The rule of thirds is a classic photography rule which any photographer would be able to tell you about. To execute the rule of thirds, you need to imagine a 9-part grid overlaying your image, aligning its most interesting features along the intersections. For a more interesting shot, adjust the focal point in one third of the image.

3. Allow for white space and borders

Leaving white edges around your Instagram images can create an unusual effect which attracts the eye more than an image with no border. This is especially true if the image respects previous points such as the rule of thirds and the clear focal point. Borders help ensure that elements in your design have room to breathe: an important aspect to consider if you want to avoid an overly busy post.

4. Pay attention to contrast and balance

For an image to stand out in an Instagram feed, it must have contrasting elements. The contrast can refer to colors, shapes, fonts, light and exposure, scale, white spaces and many more. Finding the contrast which makes your image pop is entirely down to you – and it is an essential step in getting your followers to engage with your content.

To begin with, you can play around with filters and the editing suite on the Instagram app. These editing tools don’t get a lot of publicity, but they’re really nifty and simple to use for great results. More often than not, the only thing it takes to make your photo stand out is to adjust brightness, contrast, saturation, and temperature.

You can also check out VSCO and A Color Story, our go-to tools at Iconosquare when it comes to a quick pic edit!

Conclusion

Hopefully this article has given you some ideas on how to source content for your Instagram account, and you’re feeling ready to plan and curate your feed! 💪 Whether you try all of these methods to source content for your Instagram feed, or just mix and match two or three, you’ll be able to build a feed that makes your audience want to click that follow button!

‍

8 ways to stream content on Instagram

The article contains useful tools, ideas and services that will help you generate content and not burn out creatively.

You need to publish posts regularly, but sometimes you just don't have ideas. Therefore, it is better to immediately decide on the direction, style and type of content, and also try to simplify the process of its creation as much as possible.

1. Create a content plan

A content plan for Instagram* should include at least three types of posts: useful, informative (news) and entertaining.

If you publish them randomly, there will be no uniform style, and ideas will quickly run out. Reach will start to drop and there may come a point when you don't want to blog.

Therefore, plan. This may be the simplest tablet, but it will record topics and useful ideas for the future. Or you can plan your Instagram feed* through SMMplaner. But first things first.

Where to maintain a content plan:

  • Google Spreadsheets

You don't have to use any super services, you can start right in Excel or Google Spreadsheets. The plan must have a theme and a short eyeliner that reveals it. If you plan the topics of posts immediately for a month in advance, and you will not write right away, then without eyeliner it will be difficult to remember the essence of the idea.

An example of a content plan that I made for a profile of English courses. You can see that I did the analysis and advised to correct the mistakes that were made during the design. And also entered the recommended publication time and post sign
  • Trello

If tables are too conservative for you and you want something more creative, try Trello. The service is much more convenient to save ideas, write detailed posts and attach files. You can set deadlines on cards, transfer them from one column to another. In fact, in one service you get not only a table with topics, but also a full-fledged tool for storing created posts with texts, hashtags and photos.

Create as many columns as needed. Posts that have already been submitted can be moved to "Published" - so you will clearly see what is already on your blog.

2. Make a photo session

You can't prepare content for a year in advance at one time - that's a fact. But when you have beautiful photos from a photo shoot in stock, your mood will immediately become better, and planning will be easier. You can order shooting of your work or act as a model if you are promoting yourself. Set aside a day for this. Experiment and try to make the photos look different. You can change clothes, background or location.

It can be seen that many photos were taken on the same day, but this only helps the account look stylish and harmonious

3. Use Adobe Lightroom to edit photos

Even brilliant shots require at least minimal processing. Why Lightroom? The PC application allows you to save user settings. You can give your photos your own style. Maybe you will have an emphasis on b / w or a special color and thermal range.

The sequence of your actions during processing must be saved to a preset, and then when applying it, all photos will be processed in a similar way. This will significantly save time.

The mobile app allows you to quickly edit your photos directly on your smartphone. There are enough tools for this even in the free version.

Sometimes you can take a good picture with your smartphone, even if it wasn't planned. Life sometimes throws stories at us. In this case, you can do post-processing in Adobe Lightroom

4. Peep what others are doing

Get inspired in other people's accounts, take other people's ideas, but do your own and better. This is a completely natural process - we generate unique ideas when there is a flow of inspiration. And for this, you just need to look at what others are doing.

Where to look for content ideas:

  • Pinterest

The service has only one drawback - the danger of getting stuck for a long time. There is just an incredible amount of ideas from all over the world that you can save to personal and public boards.

  • Creative Instagram profiles*

Guy @jordi.koalitic approaches photography from a new angle - he takes pictures from unexpected angles, uses ultra-long exposures and generously processes images in Photoshop. But the trick of his account is that he shows the so-called backstage from the filming. Few are ready to reveal to the public the secrets of successful shots, but he does it and more than two million people are already watching his success. Inspiring, isn't it?

The guy uses a fairly simple DSLR with no bells and whistles and uses simple props, but he already has collaborations with stars in his portfolio. In one post, he puts a photo and a short video of how it was made
  • Unsplash Free Stock Photo

The charm of this stock is not only in its real free of charge, but also in the submission of the works themselves. There will be no emasculated images, from which many are sick for a long time. You can peep some ideas, but you should not take the most popular photos for your blog - they have long been taken to different sites.

Use beautiful photos as a background to write something on in an unusual font

5. Use apps to create Instagram Stories*

Decide in advance what you will post every day on Instagram Stories*. It is advisable to do at least two or three Stories, but more is possible.

This is the same format that can be quite simple. It is not necessary to complicate and publish only stylish pictures. It can be a selection of inspirational pictures or a live broadcast.

Illustrator @elinaellis posts Stories every day, whether it's from home, where she shows her work or promotes free marathons for artists. Sometimes these are simple and vital broadcasts from the streets of London, where she lives - and it is no less interesting to watch them

But if you want to add 💥 to Stories, use smartphone applications. There are a lot of them, but they are all more or less paid.

I personally tested Dazzle and liked it. There is a three-day free period to explore the features of the program. There are quite a lot of static and video templates in order to create something unusual. Naturally, from the application, you can immediately send the Story to Instagram* or Facebook*.

I chose a static template and uploaded photos in a minute. Not brilliant, but already looks more interesting than just a child on a tree

6. Free and paid applications for creating content

A lot of beautiful, but monotonous profiles flicker in the feed, which simply do not catch on. That's why we need raisins.

  • Nichi

A free trial app that looks very lamp-like thanks to its imitation of scrapbooking tools. Suitable if you want to add a little warmth to the pictures or change them beyond recognition.

When you use the application, you get the feeling that you are really holding textured paper in your hands
  • Adobe Spark Post

Animated, static templates, interesting fonts, collages - a whole set of tools that will help you transform ordinary photos into whatever your heart desires.

The app has enough tools to feel like a crazy designer without leaving your smartphone. And you don't even have to pay money for it...
  • Enlight Pixaloop

A simple, intuitive application that allows you to add "live" effects to your photos and make them truly mesmerizing. The application immediately offers a purchase, but if you close the window, you can work in a free, truncated format.

Export to GIF requires a paid PRO version, but you can export directly to your Instagram for free*

7. Schedule a post

Use delayed Instagram posting* with SMMplanner - it saves time and effort if you have one account. If you are promoting several Instagram profiles at once*, delayed posts become a necessity.

For personal needs I use a free plan and it is quite enough for planning publications on Instagram* and Facebook*

SMMplanner provides 100 posts for free for a month. They can be purchased. You can put in delayed posting on Instagram* Stories or videos. This is available on the Starter plan.

You can plan not only on Instagram*, but also on other social networks. Even in Viber

8. Save a list of ideas about what to write about

Everyone has that “amazing” moment when you sit in front of a blank sheet and don't know what to write about. There are no ideas and thoughts, but at the same time it is necessary to write and quickly. And preferably more, because the flow of content and that's it. In this case, save yourself a universal list of ideas that you can refer to when necessary: ​​

  • Selection of services/movies/series/books

A theme that never gets old. But while people are moaning over the 2,000th “What to read in quarantine” collection, write about something unexpected and not beaten.

  • Emotional story

If people are touched by your texts, they will read them. Scare what will happen if you do something habitually wrong, and then give a solution to the problem.

  • Game

Riddles, tasks or tests for subscribers.

  • Abstracts of books on your topic

Only a juicy extract from the books you have read that will benefit your readers.

  • Unexpected facts about you before/after

Remember how you can surprise (but preferably not shock) subscribers. Show a photo of how it was before and how it is now.

  • New in your area

In any field, you can write about something new and useful that you have already tested and successfully use. Or vice versa, something with which you are dissatisfied and do not advise.

  • An instructive story about one's own or others' mistakes

Necessarily with soulful conclusions.

  • Post with answers to questions "Why", "How" or "What for"

Personal life hacks that help solve some popular problem.

  • Tell us about the pains and problems of the industry you work in

And what do you personally want to improve or have already done to get rid of the problem.

Reality dictates to us the need to always be in trend. Use every opportunity to publish a continuous stream of content. To prevent Instagram* from cutting your reach, plan your content and use tools that allow you to quickly process new photos.

Write short but catchy texts and put posts in a delayed posting. Make lots of engaging and entertaining Instagram Stories* and may the force be with you.

Content is a relatively new word. It began to be used in the 90s, and now it has become popular thanks to social networks. The word "content" is borrowed from English and translated as "content". What this content consists of, read more ↓

Content:

1. Secrets of popular content
1.1. Create useful content
1.2. Diversify your content
1. 3. Track the interests of the audience
1.4. Post content regularly
1.5. Make quality content
2. Content types
3. Popular bloggers' content review
3.1. Content that reminds you that life is short
3.2. Content that reminds you that dreams come true
3.3. Content that makes us believe in something more
3.4. Content that reminds us that we are loved
3.5. Content about forgotten truths
3.6. Life-affirming content
3.7. Content that tells a compelling story
3.8. Content that motivates
3.9. Content that makes you smile
3.10. Content that makes you cry (from sadness or joy)
3.11. Content that reveals secrets
3.12. Surprising content
3.13. Content that makes you not give up
3.14. Content reminding that all people are one
3.15. Content reminding that there is something more
3.16. Content that confirms our assumptions
3.17. Entertaining and educational content
3. 18. Content that makes you look at ordinary things differently
4. Creating a content plan
Conclusion

Secrets of popular content

Any popular content on Instagram consists of three components:

    ;
  • entertainment;
  • personalization.

It is necessary to interact with the audience along these lines. A useful, interesting blog, imbued with the charisma and charm of the author, is always gaining popularity. To speed up the process of achieving popularity, use various methods to promote your profile.

There are many such ways: official advertising on Instagram, advertising with bloggers, mass liking, mass following, sfs (“shout out for shout out” or “mention for mention”), automatic account promotion programs.

In addition to the standard set of functions, our Zengram promotion service has a parser, analytics and instaspy. So if you do not have the desire and time to manually search for the target audience, then try the automatic one.

First of all, you need to determine the subject of your channel: what will you write about, what will you show and what will you tell. Introduce your target audience for which your posts will be targeted. Decide what goals and objectives you will pursue when creating a blog. After that, you can start.

Create useful content

Any content on Instagram - informational, commercial, entertaining - should be presented in a blog format. Not a single user will be interested in an Instagram store that only publishes products with a price tag.

Come up with a unique concept for your store, commercial company and blog around this concept. Along the way, beautifully and appropriately offer your products and services.

Remember : bad profile content will backfire, it will annoy and distract from the commercial component. Post only useful, interesting content. There is nothing more powerful than useful content. On Instagram, it is easy to track the interest of the audience by likes and comments.

Diversify your content

Create content in three directions:

  • photos;
  • video;
  • texts.

Use posts, stories, broadcasts for this. The more diverse the content, the higher the conversion. Associate content with the brand. Talk about the features of the product, service, share the history of creation, production technology, service features, make reviews and publish reviews.

Track the interests of the audience

Identify your target audience and monitor their interests. This kind of tracking will help you write posts that are relevant to your followers. Thus, consumer interest in your brand will grow significantly. If you write for everyone, then you write for no one.

Post regularly

No matter how “golden” the content is, it will lose ranking if you post intermittently. Disappearing and appearing is not the best strategy for success. Create a content plan for the week, for the month and stick to it. Then Instagram will regard you as a decent blogger, evenly generating content, increase the coverage of of your publications and engagement .

A blog forgotten by an author for a week will lose significant coverage. This means that your next posts will be seen by fewer users. Do not abandon your account, Instagram does not forgive this.

Make quality content

Keeping a popular blog is work. Good texts, edited photos, a thoughtful posting plan - all this takes time and effort. Therefore, blogging is worth it if you really love it, you have a soul for creating posts and communicating on social networks. Otherwise, you will quickly get tired of blogging, and you will quickly abandon your Instagram account.

Content types

There are six main types of content:

Informational - tells, provides information (news).

Entertaining - fun, distracting, light, meaningless content.

Expert or educational content teaches.

Selling . The purpose of such content is to sell a product or service.

Custom or custom content is a personal blog format.

Combined - combines several types of content.

The most important thing to remember is that the content should be relevant to your target audience, be bright, noticeable and useful.

Content review by popular bloggers

Do you want your content to be successful with the audience? Follow bloggers who have already achieved success through personal content. Let's analyze the examples in more detail:

Content that reminds that life is short

The channel of the popular blogger Alvaro Rojas @wanderreds will remind each of us: we are not eternal, we need to have time to fulfill our dreams. Alvaro's goal is to travel around the world. He has already visited about 100 countries. And at the same time he manages to work from 9 to 17:

Content that reminds you that dreams come true

The channel of an ordinary girl from Cheboksary @enjoy.katie, who gained popularity thanks to the vines. Several thousand subscribers turned into 150 thousand. Her dream came true: she opened a women's clothing showroom:

Content that makes us believe in something more

The exciting @nasa account has 34 million followers. The main content is fascinating pictures and videos:

Content that reminds us that we are loved

The blog of the expert in love matters @milalevchuk. She has 1.7 million followers on her page. Mila Levchuk expertly talks about how to stop plowing, endure and start loving yourself and others:

Content about forgotten truths

Alena Storm's popular blog @alena_storm stands for animal rights. We do not often think about how our smaller brothers live. Alena's blog reminds people of simple truths: we are responsible for those we have tamed.

Life-affirming content

Sergey Kutovoy @sega_kutove coped with excess weight, learned to live with one leg (he lost his other leg in an accident) and found his love. He overcame life's trials despite everything he writes about on his blog. 406 thousand subscribers:

Content that tells a fascinating story

Blogger Sasha Zvereva @sashazvereva, an independent mother of three who moved to Los Angeles shares her fascinating life story in her posts:

Content that motivates

7 Lilya Nilova9 liliya. nilova said goodbye to being overweight, having lost 90 kg, and created the Popartmarketing marketing school, where she teaches the tricks of social network marketing. Lilia publishes her photos before and after losing weight, and also writes motivational posts:

Content that makes you smile

Gusein Gasanov @gusein.gasanov is a popular blogger who makes funny vines. Why words? Just look and laugh, because laughter prolongs life.

Content that makes you cry (from sadness or joy)

Just look at this wonderful cat with an extra chromosome @meetmayacat. She easily and naturally charmed Instagram. Take a look at the number of followers she has:

Content revealing secrets

Igor Zuevich's blog @igorzuevich is read by everyone who is interested in promoting their Instagram page. There is a lot of useful information on the channel - Igor, as they say, "fires chips":

Surprising content

The account of the makeup artist @tal_peleg, who draws amazing pictures on her face:

Content that makes you not give up

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Girl Yulia @ylifit defeated a spinal tumor and created the figure of her dreams. Julia shares her story and weight loss tips with subscribers:

Content that reminds everyone that all people are one

Winnie Harlow @winnieharlow is a girl with an unusual appearance. Her blog is proof that people with an unusual appearance have nothing to be ashamed of. Each person is unique, and humanity is one.

Content to remind you there's more

Deep ocean blog @brianskerry. Brian sees the wonders of the ocean with his own eyes, takes pictures and shares amazing content with his followers:

Content that confirms our assumptions

The @great_russian account is dedicated to the rules of the Russian language. Here you can find confirmation of what we were taught in school, as well as learn something new:

Content that questions our assumptions

The blog of the psychiatrist-psychotherapist @sona_land, which will challenge conventional wisdom. Is white really white and black really black? For the answer - to Sonya.

Fun and educational content

The @schreinerkate channel is dedicated to moms. The author shares with subscribers information on how to develop children in a fun way:

Content that makes you look at familiar things differently

look at the familiar from a different angle. Sonya fights for rights, and Varya is an eco-blogger exposing the beauty industry:

Creating a content plan

Let's summarize our review. Content on Instagram is divided into several types:

Educational - consists of expert articles. Profiles with educational content are maintained by a person who understands a particular issue. The blog of a cosmetologist, endocrinologist, midwife, astrologer, psychologist always contains educational content that is useful to the audience.

Commercial - all Instagram stores and companies that provide certain services are built on commercial content.

Personal - Content consisting of Instagram user's personal posts. In a personal profile, bloggers share their thoughts, stories about life, experiences and impressions. Such blogs belong to the Life style blog category.

To create a content strategy, you need to follow a certain algorithm. Just a few steps - and the plan is in your pocket:

  1. Decide on the type of content. What is the soul? What do you do better: entertain or teach? Are you the best at talking about yourself? Many people like to spy with one eye on the life of a neighbor. Can you sell? Sell ​​if you are the best at it, and the product is unique and you know how to present it!
  2. Create a structure. Commercial content - selling texts. Educational account - benefit under the slogan: "Learning is light." A personal account cannot do without your charisma and attractiveness.
  3. Emphasize what sets you apart for the better from other similar bloggers.
  4. Create a content plan for the coming week.

Conclusion

Want to produce better content? Look for yourself! Express yourself in your texts and photos, listen to yourself and your audience.

  • Create useful and varied content with a unique concept. Posts, stories and live streams will increase conversions.
  • Define your target audience and observe their interests.
  • Don't abandon your Instagram account, post regularly to increase your reach and engagement.
  • Treat blogging like a job. Do not forget that you spend time and effort on processing photos and preparing texts.
  • And be sure to study (not equal to "copy") the accounts of your competitors. This way you can find new ideas for content and interaction with your blog readers.

Be as bold as popular bloggers once did.

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