How to create a cohesive instagram
5 Tips for a Cohesive Instagram Feed — Chez Núñez
These are my 5 biggest pieces of advice for anyone looking to establish a more cohesive and aesthetically pleasing Instagram feed! Whether you’re looking to curate a feed that’s easy on the eyes for the personal fun of it, or for the purpose of conveying a stronger brand presence on social media, I hope these tips will be helpful to you in the process!
When choosing your color palette, first assess the kind of mood that you’d like your IG feed to have overall. Do you want it to feel warm and bright, dark and moody, colorful and energetic, minimalist and soft, etc.?
From there, select a color palette of between 3 or 6 colors to support your vision for vibe of your feed.
Example: Because I tend to shoot a lot of warm and bright subjects, my color palette is mainly orange, yellow, cream and pink, with occasional pops of blue or green.
Once you establish your color palette, you’ll have more focus when planning and creating your content!
By selecting 3-5 categories (or themes) that you want your feed to be focused around, you can focus your content around things that make the most sense for your brand (personal or business). Dedication to your key categories helps in creating more visual consistency throughout your feed, and establishing clear communication to your following on what you’re all about.
Example: Because I’m a designer and artist who loves traveling and fashion, I rarely post anything to my feed that doesn’t have to do with design, art, travel, and fashion!
This means that I wouldn’t ever share images of pets, food, or beauty products (to name a few different themes), because those things don’t line up with what my brand is all about!
Keep in Mind:
Your themes can always pivot as your interests or brand changes (nothing is set in stone)
If some doesn’t match with your feed, but you still want to share it, you can always throw it up in your Stories. :)
A helpful way to achieve balance and unity in your IG feed is to focus primarily on how your top 9 squares on your feed are working together.
As long as these 9 squares feel balanced at all times, you can rotate in different themes and colors without ever throwing your grid into chaos.
I find that a balanced top nine can easily be achieved by making sure to alternate the subject matter of my photos/videos and their general color palette as I post.
Example: I wouldn’t typically post a flatlay back to back. Instead, I would break them up by posting an image of a cafe or my studio in between.
Example: I wouldn’t likely ever share a predominately pink photo back to back, I would break them up but sharing a cream or orange photo in between.
Here are a couple examples from my feed, featuring a breakdown of nine images with alternating colors and themes:
As you gather your content based on your color palette and themes, I highly recommend using an app like Plann, Snug, Planoly, etc. (there are so many out there) to help you in the process of planning out your grid in advance! Not only does this save you time in the long run - from having to spend hours every day figuring out what to post - but it also makes visualizing the creative direction of your next nine squares easier.
Use the same one or two presets regularly to create even more consistency and unity among the photos that you post! I edit all my photos with our Chez Núñez Presets for Lightroom Desktop or Mobile. My favorites to alternate between right now are 05 Flora, 08 Bookshop, and 10 Barcelona! :)
Thanks for reading! I hope these tips can help you to establish a more cohesive and aesthetically pleasing Instagram feed!
- Anna
Interested in learning anything else from me?! Let me know in the comments how I can serve you and your creative process!
How to create a cohesive Instagram feed
So I’ve been asked this questions so so many times and for me personally creating a cohesive Instagram feed is a mix of trusting what my eyes see and having a plan and theory behind all that.
I’m going to show you exactly how I plan my feed (when I’m not eyeballing it).
In fact, after I started really carefully planing my grid, I immediately saw that people liked what I was producing.
I was gaining much more followers than before. After a while, I started to do planning less theoretically and trusted my own eyes more and more. I got used to how my feed looks and took me less time (and less thinking!) to create a feed that flows.
So if you’re having trouble making your feed consistent and cohesive, I suggest you start with theory (that’s where this article comes in) and after a while, you’ll see that you’ll do it more and more spontaneously. It’s going to become second nature.
It’s hard to start, when your feed looks all over the place, right?
Start with planning at least 9 images ahead (12 or 15 are even better). This way you’ll actually be able to see how your new and shiny feed will look like!
So here are the steps that you need to take in order to create a stunning visually pleasing and cohesive feed:
- Use a planning software
- Choose a style and color palette
- Choose what type of content you’ll share
- Decide on the layout of all the different types of content
- Color theory and shapes are super important
- Consider negative space and angles
- Perfect is not always the best
- Use the highest quality photos you can.
Use a planning software
There a few ways you can plan your grid online with software. The ones I like are Later and Planoly (not sponsored). They are free for les than 30 posts a month. You can use them only for planning the grid or you can post from their software as well. You can use either their app on your phone or plan via their website. Either way, that’s probably the easiest way to start planing how your grid will look like.
Choose a style of the grid
Do you prefer darker photos, lighter photos, do you like everything very colorful, do you love monochromatic images, desaturated, warm, cold, vintage, modern, natural, a specific color palette… so many styles and colors to choose from.
Choosing one style doesn’t mean you can’t integrate other styles too, but one or maximum of two is the best.
Choose what type of content you’ll share
Will you be sharing only photos or you’ll also share videos, text, graphics… you should consider all the content you want to share with your audience and what type of content they’ll appreciate.
Just make sure they all look great together. If you’re including any graphical elements, thy need to work togeher as well and they should match the style of other content in your feed.
Decide on the layout of all the different types of content
If you are sharing more than one type of content then it is essential to decide how often you’ll share each type of content. For example, if you’re sharing photos and text, then you could share a one-to-one ratio, so every second day you’ll share text and all other days a photo. You can consider some other ratios too. I love 6 to 1. Six photos and one text image. Be creative!
Color theory and shapes are super important
When I plan my Instagram grid, I always take into consideration the colors in the photos. I usually have one or two main colors in a photo. When I plan a grid, I’ll place images with the same main color on the different parts of the grid so they don’t all touch each other. I post mostly dark images but I include brighter ones as well and I follow the same principle there too.
Same goes with shapes. If I post a photo of a round cake in the middle of the frame, I won’t post other images with similar shape so that they fall in a line (unless it’s a diagonal). I also don’t want to squeeze them all in one corner.
One way to creatively use color theory is to have a color-coordinated grid, where you post one color only for a specific number of days and then continue with another.
Consider negative space
Balance is the magic word when it comes to a cohesive Instagram feed. Try to think of your image as having weight. Some weigh less (meaning they are less busy), some weigh more (busy images with big elements or multiple elements). Now imagine your feed being an old fasioned kitchen scale. You should place the images in your feed so that your scale is in balance. Just like with colors and shapes you need to consider placing images with same ‘weight’ in oposite parts of the grid to balance things out.
The same goes for angles. I post photos from different angles in my feed and that also takes some thought.
Just like, with color, shapes, and negative space, I like to spread mix photos taken at different angles so that they don’t compete with each other.
Perfect is not always the best
Please, don’t go and follow these things I just wrote about very very strictly. Like I wrote in the beginning, sometimes something will look better and you won’t necessarily have a clear explanation. Follow your gut and your creativity.
Use the highest quality photos you can.
You might say, but I’m not a professional yet, I don’t have high-quality images. It doesn’t matter, use what you have, but be picky at the same time. Choose the best photo you have and if you’re unsure and decide between two or three photos, use stories to ask your followers. As an IG user, I can say that I love voting and people really do love engaging in things like questions and anything that requires their input in the stories. So why not ask your followers? This way you’ll also learn what type of content they like seing from you.
Win-win!
It doesn’t stop at a cohesive Instagram feed
While creating a cohesive Instagram feed takes some preparation and careful planning it’s not the only thing to do if you want your IG channel to attract followers (aka ideal followers). One of the most important think about running an IG feed is being personal and showing who you are. Poeple love following real people not machines!
Let me know if you found this useful in the comments below or on my IG.
App Store: Grid Plan for Instagram
Screenshots (iPhone)
Description
Plan Instagram posts visually with a grid.
We all know how important it is to have a cohesive, consistent Instagram feed. The grid is a strategic tool that can help you achieve the best Instagram feed for you or your business.
Use simple, easy-to-use controls to:
• schedule your Instagram posts in advance
• Write titles for each post ahead of time
• Achieve the perfect timeline with intuitive drag and drop controls
• Post scheduled content to Instagram
Includes support for:
• Post original quality photos and videos
• Visualize how future posts fit into your past posts by syncing your Instagram feed with your
grid • scheduling and managing content for multiple Instagram accounts (pro feature)
Most features are free for everyone.
If you plan to use multiple Instagram accounts, you can make a one-time in-app purchase.
Version 2.4.1
Added a link to the privacy policy in the settings.
Ratings and reviews
ratings: 595
Add the visibility of the reels nine0038
Please add the function of visibility of reels in the grid, otherwise the whole composed tape will get confused
normic
is a convenient scheduler, simple as I needed it. only a pity you can create only 1 grid, others for money)
Does not work
As I understand it, someone is fine, but someone has a glitch with the application.
I'm in the second group😅 I don't have a function to add a photo anywhere, it's just that my feed is loading 9photo and that's it, nothing more can be done🤷🏻♀️
The developer of The Good App Company, Limited Liability Company has indicated that, in accordance with the application's privacy policy, data may be processed as described below. Detailed information is available in the developer's privacy policy.
Related with user data
The following data may be collected, which is related to the user's identity:
- Purchases
- Geoposition
- Identifiers
- Usage data nine0063
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Sensitive data may be used differently depending on your age, features involved, or other factors.
Read more
Information
- Provider
- The Good App Company, Limited Liability Company nine0082
- Size
- 26MB
- Category
- Photo and video
- Languages
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Russian, Tongan, Azerbaijani, Albanian, Amharic, English, Arabic, Armenian, Assamese, Afrikaans, Bengali, Burmese, Bulgarian, Bosnian, Welsh, Hungarian, Vietnamese, Dutch, Greek, Gujarati, Danish, Hebrew, Indonesian, Inuit, Irish , Icelandic, Spanish, Italian, Kazakh, Cambodian, Kannada, Catalan, Korean, Kurdish, Lao, Latvian, Lithuanian, Malagasy, Malay, Malayalam, Maltese, Maori, Marathi, German, Nepalese, Norwegian (Bokmal), Oriya, Punjabi, Persian, Polish, Portuguese, Pashto, Romanian, Serbian, Slovak, Slovenian, Swahili, Thai, Tamil, Telugu, Tigrinya, Traditional Chinese, Turkish, Ukrainian, Simplified Chinese, Urdu, Filipino, Finnish, French, Hindi, Croatian, Czech, Swedish, Estonian, Japanese
- Age
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- © 2020 The Good App Company
- Price
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How to add an Instagram Reels cover
By default, Instagram will display the first frame of your video as the cover. But if you plan to share your videos on your Instagram profile grid, you need to add a cover that is attractive and relevant to the video. Also, something that fits in with the overall vibe of your profile.
To choose a cover for the new Instagram feed:
1. Click on + sign and select Coil start creating.
2. Select the video you want to download or record a new one.
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Can you put a cover on Instagram Reels?
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Why did Instagram remove my Reel cover?
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Do I need a spool cover?
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How do I change the Reel cover after publishing?
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