How to create a business name on facebook
How to Create a Facebook Business Page (and Grow It) in 2023
What is a Facebook Business Page?
How to create a Facebook Business Page in 7 steps
How to add an admin to a Facebook page
How to delete a Facebook Page
How to easily manage Facebook Pages
Facebook Business Page FAQs
With all the focus on new social networks like TikTok lately, the buzz around the first social platform to become popular with businesses, Facebook, has gone down. But with 2.91 billion monthly users — 79% of whom are active daily — you still need to be there.
Don’t worry: It’s easy and free to create a Facebook Business Page. Besides audience growth, your Facebook Page connects you to many opportunities, including linking an Instagram Shop and of course, running Facebook ads.
Keep reading to learn how to set up a Facebook Business Page the right way. Or, if you’re a visual learner, start with this video that explains the process in 10 minutes:
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
What is a Facebook Business Page?
A Facebook Business Page is a public profile on Facebook intended for businesses, organizations, and public figures to promote themselves.
Customers can follow (or “Like”) Facebook Business Pages to see posts, photos, and videos from — and connect with — their favorite brands, companies, and creators.
You need a Facebook Business Page to run Facebook ads, open a Facebook Shop, and use other Facebook Commerce and promotional tools.
How to create a Facebook Business Page in 7 steps
Step 1: Choose or create a personal Facebook account
Facebook Business Pages aren’t the same as Facebook profiles or users. They’re assets managed by a personal account, known as the Page administrator. A Page can have more than one administrator; more on this later.
You can either use your personal Facebook account or create a new one with your work email address if you want to fully separate your personal and work lives. (Do you remember last year’s holiday party? If not, definitely separate your accounts.)
Log in to Facebook with your account, then create a Facebook Page. You can also click on the menu icon on the left, then click Page under the Create section.
Source: Facebook
Step 2: Enter your basic information
Fill in your business information. You can add more business details later later, but you only need 3 things to create a Facebook Business Page:
- Name: This is the public name and title of your Page.
In most cases, your business name by itself is enough. If there is another popular Facebook Business Page or company with the same name as you, you may want to add a descriptor so people can find you easier, like “Michelle’s Restaurant” instead of just “Michelle’s.” - Category: Start typing a word to describe your business and Facebook will suggest options. Choose what fits the best.
- Description/Bio: Your elevator pitch. Write a one or two sentence summary of your business.
Then, tap Create Page.
Congrats, you made a Facebook Page! Now comes the fun stuff.
Step 3: Complete your Facebook Business Page info
Follow the prompts to enter more details, like your business hours, website, phone number, and all that good stuff.
All these fields are optional, so if you don’t want to advertise your phone number or address, leave those blank.
Step 4: Add profile and cover photos
Besides adding style to your Facebook Page, your profile and cover photos should feature recognizable branding so your customers know they’re in the right place.
Your profile pic should include your logo. Get creative: Add a background color to help it stand out.
Your cover photo can be something general about your business, or change it up to match current promotions or events.
Source: Facebook
Social media image sizes occasionally change, but here’s what you need for 2023:
- Profile picture: Square format, at least 170px x 170px
- Cover photo: 851px x 315px
Grab our free Facebook Page cover photo templates to spiff up your new Page.
Step 5: Add an action button
The action button at the top of your Page serves as your main call to action. You can link to your website, a special landing page or offer, or connect to business-specific services, such as online ordering for restaurants, and more.
For example, ours is “Sign Up,” which takes you to our Plans page.
Source: Facebook
Tap on Add Action Button.
Then choose what you want to promote: Link to a website or app, get people to contact you, or connect a specific action, like buying tickets or booking an appointment.
Step 6: Optimize your Facebook Page
You could stop here and start posting content on your new Page, but for best results, take the time to do the following:
- Add your website: Ensure your website URL is there, and fill in a brief About description.
- Connect WhatsApp: Have customers reach out directly to WhatsApp instead of Facebook Messenger by connecting your Page to WhatsApp Business.
- Add your location and hours: If you have a physical business location, add your address and opening hours in the About section.
- Turn on reviews. Build trust with new visitors by featuring ratings and reviews on your Facebook Page. When using this feature, ensure you’re keeping an eye on reviews to ensure they’re from real customers and not spammers trying to ruin your reputation.
And, if any customers are unhappy, ensure you’re reaching out to make it right. Turn reviews on under Settings -> Privacy -> Page and tagging.
Source: Facebook
- Edit your Page tabs: Choose to hide your Likes or Reviews, plus irrelevant sections like Music, Sports, Books, and more. From your Page management dashboard, tap More, then Manage sections.
- Create a custom URL: Besides being easier to link to, a custom Facebook Page URL or username makes your Page seem more legitimate to customers. Set yours under Settings -> General Page Settings then tap Edit next to the Username field.
- Create a pinned post (optional): Add a new post to offer something exclusively for your Facebook Page fans, such as a coupon. Or, use it to link out to your other offers, profiles, and more.
It’s a good mini-introduction to your Page and business.
Source: Facebook
Looking for more optimization tips? Try these lesser-known Facebook Page hacks.
Step 7: Create a post
People won’t start discovering your Facebook Page, or have a reason to follow it, until you post some great content.
Stuck for ideas? Here are 20+ social media post ideas and how to develop a content creation process.
How to add an admin to a Facebook page
Step 1: Log in as your Page
Log in to Facebook, then switch to using Facebook as your Page. Click on your profile photo at the top right, then tap the circle icon to switch to the last Page you used, or See all profiles if you manage more than one Page.
Step 2: Go to your Access settings
From your Facebook Page, click on Professional dashboard in the left menu.
Step 3: Go to Page access
There are 5 types of access you can give:
- People access: Personal Facebook profiles who can log in as your Page with full access to manage it.
- Task access: Personal Facebook profiles who can’t log in as your Page, but have access to a specific task or set of tasks to do for your Page.
- Community managers: Personal Facebook profiles who can moderate comments and live chat discussions and suspend or remove Page fans. They cannot change your Facebook Page settings or post content.
- Business account access: Grant access to a Meta Business Suite account to fully manage your Page, add or remove administrators, and even delete your Page. Learn more about when you should use Meta Business Suite.
- Partner access: Business Manager accounts with access to specific assets or tasks, such as helping run Page ads or analytics.
Step 4: Add a Facebook administrator
From your Page’s Professional dashboard, click Add New next to whichever kind of Page access you want to give. For example, to add a staff member to post content for you, you’d choose either the People option (for full access), or Task (for specific access).
You can search for them by name or enter an email address to invite them. Inviting by email is safer, so you don’t accidentally click the wrong “Mary Smith” Facebook profile and suddenly have your 70 year old aunt managing your Page.
They’ll be able to access your Page after clicking the email confirmation link.
Step 5: Add a partner to your Meta Business Suite
This adds a person to your entire Meta Business Suite account, not only your Facebook Page. This is helpful to give your staff access to all your Meta assets, including Facebook and Instagram profiles, analytics, ads account, and more.
Log in to Meta Business Suite and go to Settings, then click Add People.
You have to invite business partners by email address. Then, choose which roles you want this person to have.
On the next screen, choose what this person has access to. If you want them to only have access to your Facebook Page, check that.
You’ll see a summary of who you’re assigning to what, and what they’ll be able to do. Click Send Request. After accepting the email invitation, they’ll be in your Meta Business Suite account.
How to delete a Facebook Page
You can either temporarily deactivate your Page, or delete it, by clicking your profile photo in the top right corner, then going to Settings & privacy -> Settings -> Privacy -> Facebook Page information -> Deactivation and deletion.
Option 1: Temporarily deactivate your Facebook Page
I recommend this for most users. Whether you’re taking an extended break, or just want to hide from search results, temporary deactivation accomplishes the same goal — no one can find your Page — but it’s still reversible.
You’ll have to enter your Facebook password to proceed.
You also have to choose a reason for deactivating. The first option — “This is temporary.
” — comes with the ability to automatically reactivate your Page after a set time. This is helpful to really unwind during a vacation, for example. (Although a better practice would be to leave your Page up and simply delete Facebook from your phone for a week instead.)
Choose a reason and click Deactivate to finish. To reactivate it, follow the same steps as above to go to your Settings & privacy area and you’ll see an option to reactivate there.
Option 2: Permanently delete your Facebook Page
I must stress: Don’t! Unless you’re going out of business, there aren’t many good reasons for permanently deleting your Facebook Page.
Alas, if your mind is set, choose Delete Page from Settings & privacy -> Settings -> Privacy -> Facebook Page information -> Deactivation and deletion.
Before deletion, download or transfer your data. There’s no way to get it back if you change your mind later (which is why you should deactivate instead of delete, friend).
Clicking Continue prompts you to enter your password then shows you this warning message. This is it! Clicking Continue here will delete your Page. (!!!)
Although unlike everyone who got a tramp stamp tattoo in 1999, Facebook gives you 30 days to change your mind and reactivate your Page.
How to easily manage Facebook Pages
Meta, owner of Facebook and Instagram, has two native solutions to manage one or multiple Facebook Pages: Meta Business Suite and Creator Studio.
You need Meta Business Suite to run ads, use Facebook Commerce, and connect your Facebook and Instagram business accounts.
Creator Studio allows Page managers to create and schedule content and view analytics, either on the web or via mobile app. It includes the ability to go Live on your Page or post across multiple Facebook Pages simultaneously.
There’s still a wayyy better way: Hootsuite.
Optimized scheduling with Best Time to Publish
Don’t leave your exposure up to chance.
Schedule your Facebook Page posts — and all your other social media content — with Hootsuite. Save time by batch producing your content and stick to a consistent posting schedule.
Okay, but when should you post? The best time to post on Facebook is 8 a.m. to noon on Tuesdays and Thursdays.
Done, right? Nope.
Besides convenience, scheduling your posts with Hootsuite grows your audience faster thanks to the Best Time to Publish feature. It analyzes the last 30 days of engagement for each platform to automatically schedule content for your personal best time to post. It’s like having a super smart algorithm-busting robot in your back pocket.
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All your social accounts in one place
With Hootsuite, you can easily handle Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube, and Pinterest from one dashboard — and view all of your published and planned content in one clean content calendar.
One inbox for comments and messages (from all networks)
Efficiently handle direct messages from all platforms in Hootsuite Inbox, including tools to eliminate double work, save time with reply templates, and ensure customer messages aren’t missed.
Your staff can reply to messages and comments everywhere from inside their Hootsuite dashboard.
Easy, actionable analytics
Forget spreadsheets and a bunch of numbers without context. Hootsuite Analytics gives your team the information they need to determine if a campaign is working while it’s still happening — and if it’s not, enough notice to salvage the damage.
See all the basics like reach, impressions, and followers along with advanced analytics like when your audience is online, individual post performance vs. your average performance, and more.
View stats for all your social profiles together so you can see if everything’s growing at the same pace, or if you need a strategic pivot.
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Updated daily, your Social Score is a personalized comparison of your performance — including follower growth, engagement, clicks, activity, and more — across all your social media to other businesses, so you always know how your marketing stacks up.
Engagement low? Start planning content that gets your audience talking. Plus, receive personalized tips to improve your social presence even more.
Social listening with Streams
Streams are customizable data feeds to show you what matters most all on one page. For example, you can see recently published posts from each platform so you can quickly jump in and reply to comments to drive engagement.
Or, set up Streams to monitor specific keywords or competitors, and run advanced searches such as filtering by location. Streams can boost your engagement as well as tell you what people are saying about your company online, in real time.
Facebook Business Page FAQs
Is there a difference between a Facebook Page and a Business Page?
Facebook Page and Facebook Business Page are two names for the same thing: a Facebook profile for your business.
Is a Facebook Business Page free?
Yes, creating a Facebook Business Page is completely free.
Paid services, such as Facebook advertising and boosting posts, are optional.
Can I separate my Business Page from my personal account on Facebook?
Yes. Your personal Facebook account and Facebook Business Page aren’t connected on Facebook, and won’t be publicly listed on each other. You need a personal account to create and manage a Facebook Business Page, but you could always create a separate personal profile with your work email address if desired.
What’s the recommended Facebook Page cover photo size?
The best Facebook Page cover photo size is 851px x 315px in 2023. Platforms change often, so check our social media image size guide for up-to-date information.
Manage and grow your Facebook Page alongside all your social media profiles with Hootsuite. Plan and schedule content, engage your audience, measure and improve performance, boost posts, and more — all from one dashboard. Try it free today.
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How to create a Facebook account for your business
Looking to get started with social media and grow your brand's presence online? Our guide shows you how to set up a Facebook account for your business.
A version of this article was first published in June 2020.
With over 2.93 billion monthly active users, Facebook is one of the biggest platforms available to small businesses. Facebook is the perfect platform to promote content from your blog or to share images, videos and news with your followers and potential customers.
This guide will take you through the step-by-step process of setting up a Facebook page for your business. Don’t panic if you have never set up an account before, whether for business or personal use, by the end of this guide you will feel confident enough to optimise your page and start posting.
We’ve also included plenty of visual aids and links to direct you to the appropriate pages, just to make the whole setting up process that little bit easier.
Step 1: Sign Up
Visit the 'create an account' page. Facebook will then give you the option to select the type of page you want to create: business and brand or community and public figure. As we are setting up the account for business purposes, go ahead and click the 'Get Started' button for that option.
The next step is entering your business information. Enter your business name or the name people are most likely to use to search for your business.
Under category, type in a word or two that best describes your company and Facebook will provide you with a few suggestions. Choose the option that best describes your business and the one that customers are most likely to search for. You can add more categories later, which we will show in the following steps.
Once you have chosen your business category, you will be asked to fill out some further information, such as your address and phone number.
You have the choice to keep this information private for only your region to see, or to make it public for everyone to view. Once you are happy with what you have filled out, click 'Continue'.
Step 2: Add Pictures
You will now need to add a profile and cover picture for your Facebook page. Your profile picture will be a visual representation of your brand, so make sure to choose a photo that aligns with your brand and is easily identifiable to your business.
Your profile picture can be your company logo or if you don’t have a logo, a popular image that is linked to your company. Your profile picture appears on the top left of your Facebook page and is cropped into a circle, so make sure to not leave any crucial details in the corners.
Your profile image will be 170 x 170 pixels on a desktop and 128 x 128 pixels on mobile, so select an image that is larger than this so it does not lose quality when uploaded. Once you are happy with the picture you have chosen, click 'Upload Profile Picture'.
The cover picture takes up more room on your Facebook page, so is more prominent to someone who finds themselves on your page. It should be an image that captures the essence of your brand and grabs the attention of the consumer. It uploads at 820 x 312 pixels on a desktop and 640 x 360 on mobile. Again, once you are happy with your image, click 'Upload Cover Photo'.
There you have it, you have just made your Facebook business page. This is of course just the skeleton of your page, and a lot needs to be added to it before sharing it with future customers and clients. Don’t worry, at this stage your page is just a preview, so nobody else can view it until the page is made public.
Step 3: Create Your Username
Your username is how people find you on Facebook, so it’s important to make it as simple and obvious as possible. Usually, your business name or a close variation is best. Get started by clicking 'Create Page @Username' in the left menu to create your username.
Once you’ve typed in your username, click 'Create Username' to make it. A box will appear showing you the links people can use to connect with your business on Facebook and Messenger.
Step 4: Add Your Business Details
Your Facebook page is usually the first place your customers will come to get the information they need about your business. Start filling out your business details by clicking 'Edit Page Info' in the top menu. You can fill in all your important business information that you’d like to share with your customers.
This should be a brief description of your business that will appear in search results. Make sure to keep it short and simple. Here is where you can add additional categories (from step 1) to make sure your page reaches all the right people.
You’ll then want to fill in all the further information about your business:
- Contact information
- Locations
- Opening/closing hours
- Any extra information
Click 'Save Changes' to make sure your information saves onto your page as you’re going along.
Step 5: Create Your First Post
Before you start inviting people to like your Facebook Page, it is important to have some valuable and readable content on there. The first post your customers will see will set the tone and theme of your Facebook Business Page and what your company has to offer, so make sure it’s a compelling one that will make readers want to return to your page. If you're stuck for ideas, check out our blog about creating content for Facebook.
Step 6: Invite your audience!
Congratulations! You are now the proud owner of a Facebook Business Page. Now you can start inviting your existing Facebook friends to like your page. You can also use other channels such as your website or blog to promote your page and help your audience to find it.
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How to create a business page on Facebook
A business page represents your company on Facebook. On it, potential customers can communicate with the brand, find contacts, view a list of services or reviews of other users. And most importantly, it is an opportunity for advertisers to launch campaigns on Instagram and Facebook. We share step-by-step instructions on how to create a page for business on Facebook.
Creating a company page
A business page requires a personal Facebook account. If you are already registered, log in to your profile and click the plus in the upper right corner, and then select the "Page" tab.
In the window that appears, fill in the information about the company: name, category and description.
In the preview on the right, you can see what your page will look like.
What can not be used in the title of the page:
- Words that may offend or violate someone's rights.
- Any Facebook word forms.
- Capital letters, if they are not used according to the rules of the language. To write eLama in the title of our page, we had to contact representatives of the social network. You can write the whole word in capital letters, but only if it is an abbreviation.
- Symbols and punctuation marks, if they are also used inappropriately.
- Common words that may confuse the user. For example, the page of the Lipetsk beauty salon "Buttercup" cannot be called a salon / hairdresser in Lipetsk.
Add a brief description of the company. It will be displayed in search results, so it is important to indicate how the company will be useful to customers. The more fields you fill out, the more information users will receive.
This will increase their loyalty to your product.
Save the page, it can now be found in the "Pages" tab in the right menu of your personal profile.
Set up a business page
What should be on the page:
- Images: cover and profile photo.
- Username - this will be displayed in the URL of your page.
- Call to action button. For example, if you have an online store, you can add a "Buy" button and link to a product catalog.
- Company information: address, map, phone, opening hours, etc.
Let's take a closer look.
Add a profile photo and a cover photo
Cover pages tend to get more hits and likes.
If you skipped this step when creating the page, you can add a cover image in edit mode. Click on the "Change" button and select one of the options. If there is a logo or text on the cover, then it is better to upload the file in PNG format so that the quality does not deteriorate (photo upload rules).
Your profile photo will appear in your posts and comments. To download it, click on the camera icon and select "Edit profile photo".
Enter @username
@username is the URL of your page. If you have a brand, then just enter its name in Latin. If your page title contains key characteristics, then you do not need to write them. The shorter the better. The username is written in Latin and may contain numbers. Maximum 50 characters.
If the name is free, a green checkmark will appear.
Add a button
Add a button to encourage users to take a targeted action. It can be changed later.
Select the desired target action:
In the next step, specify a link to the site or form that users will go to when they click the button.
Specify the contacts by which you can be contacted
To do this, select "Edit" in the left menu of the page management. In this tab, you can also change the description and categories, add a work schedule.
And then what?
We have analyzed the basic settings of the business page. They are enough to launch the first campaigns.
Now you have to:
- Create a business manager to manage multiple pages.
- Set up an advertising account.
- Distribute access to the advertising account to employees and partners.
- Install the Facebook pixel to track user behavior and measure the effectiveness of ads.
- Link an Instagram business account to increase your reach and get more features.
- Read the Facebook Ads Policy to easily pass moderation.
- And finally launch the first campaign.
AFK #27. How to name a business page on facebook. What does it matter?
How to name your Facebook Business Page? This is a very important question, for at least several reasons. Changing the name is not always possible, Facebook support may not approve of this. And, the name determines how users will perceive your product, company or service.
Therefore, before creating a new business page or changing the name of an old one, be sure to watch the video presented. It will help you avoid mistakes that are difficult to correct later.
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name your business page.
First, the name of the business page should be short. I recently saw a business page called "Company to Promote Facebook Pages on Facebook". This confused me, because even despite the grammatical errors, this name looked disgusting. The name of my business page is “Vladimir Cherkasov WowTarget”, but it is possible that at the time of reading this article it could have been changed. In any case, the title of the page is either related to the name of the agency or to my personal brand.
This is the main component - the name of the business page should be consonant and identified with either the product or the service. If your name is "Car Seat", but in fact you sell women's cosmetics, then the name of your business page does not make sense. The choice of the name of the page must be approached quite responsibly, because Facebook does not change them so easily. Specifically, I tried to change the name of my business page to "Vladimir Cherkasov" 12 times, and each time I was refused. Facebook explains it something like this: the new name of the business page may not meet the interests of users who subscribe to it. Even though I remove one word, the name change is not allowed, but I will send more applications and try to get my way.
I worked for a company that changed one word to a completely different word in the name, and Facebook approved the change after 20 attempts, maybe I can do it too. I advise you to come up with a good name from the very beginning, so that you don’t have such questions as I do, and at the same time you don’t waste your time.
