While Instagram and TikTok may be competitors, there’s no reason why you can’t make them work together for your business. If your brand has an account on both platforms, it’s important that your Instagram marketing strategy and your TikTok marketing strategy are working in-sync.
Linking your TikTok and Instagram accounts is also a great way to attract new audiences that may not be following you and increases the amount of eyes on your brand. As a social media marketer, it’s an opportunity you can’t afford to miss out on.
In fact, several big TikTok creators have tried to move their followers over to Instagram. And they have a good reason for doing so. TikTok has been in some hot water in the past, facing bans in several countries, including the US. Similarly, Instagram and Facebook recently went down for several hours, causing a large influx of users to head over to TikTok during the outage. It never hurts to diversify your social media presence so your followers can find you in the event that things go south.
More and more social media platforms are favoring video content these days. Keep in mind that even short videos take time to produce. A 30 second TikTok might look simple, but there’s a lot of attention to detail that goes in behind the scenes – some Reddit users say that it can take them up to 10 to 12 hours to edit a TikTok video! Don’t let that time go to waste by making sure you’re getting as many views on those videos as possible.
Cross-posting your content between platforms is also a great way to build awareness among your audience. It creates more touchpoints where your potential customers can connect with you and learn what you’re all about. Pro-tip: Try creating a campaign or branded hashtag that extends across all of your social media accounts.
Cross-posting doesn’t always mean posting the exact same video and caption to each platform.
Ensure that your content varies from platform to platform – no one wants to see the same recycled video over and over. Serving your audience with a variety of media keeps them entertained and engaged. That doesn’t mean that you can’t use videos from other platforms as part of your content strategy; it just means you have to be smart about it.
Here’s everything you need to know about linking your two accounts and repurposing your video content in fun and unique ways.
Good news – linking your Instagram account to your TikTok profile is simple. Grab your smartphone and follow this handy step by step guide:
You can see an example of what this looks like below:
Voila! It’s that simple. Now when your TikTok followers click the button, it should direct them to your Instagram profile.
If your brand has a large number of Instagram followers, it can work to your advantage to bring your following over to TikTok. Ideally, both platforms should be a part of your plan. For example, you might use your TikTok account to build hype and exposure leading up to a product launch, and then use Instagram to allow those same customers to purchase it afterwards.
Currently, there’s only one way to share your TikTok profile on Instagram – your Instagram bio. Follow these three simple steps to edit your profile link:
While there’s no evidence on whether or not Instagram will punish users for adding a TikTok link to their bio, to be safe, you can always use a feature like Sked’s link in bio tool that allows you to add multiple links to a custom landing page.
Linking your TikTok to your Instagram account makes it easier for you to seamlessly share content between platforms. Want to share a cool hair tutorial you tried out or link your latest cooking video? Here’s how:
You can also save the video first and then upload it to Instagram directly from your gallery or camera roll.
If you post your TikTok to your Instagram feed, don’t forget to make a story about it too so you can draw more attention to it on your page.
Reels are Instagram’s latest feature for short, entertaining video content. Reels are crushing it on the platform right now – Instagram is actively boosting them, so it’s easily one of the best ways to get your content noticed by a mass audience. Reels allow you to create videos that are 15 to 60 seconds long and are filmed in vertical view, similar to TikTok. This makes it the perfect place to repurpose your TikTok content.
A word of caution: Never use recycled videos from other apps that contain watermarks or logos. Remember: Instagram Reels is directly competing with TikTok, and they want to be the go-to platform for everyone to share original content. The best way to please the Instagram algorithm and get that desired reach is to post high-quality, unique content on their platform.
On the other hand, we already know that creating video content can be time consuming. Here’s a few ways to repurpose your TikTok content without angering the algorithm:
Crossposting content is always the best way to get more bang for your buck, especially when it comes to promoting content across your social networks.
The differences in video style can also be a great way to add more variety to your social media content.
Save even more time by using a tool that allows you to schedule and automatically post your video content everywhere. Choose from features like the Feed and Stories planner so you can set it and forget it with Sked Social’s free 7-day-trial.
TikTok allows you to record and edit short videos using your smartphone and add your favorite tunes to complete the experience. The app has nearly a billion users, with 70 million daily users. It’s the perfect complementary app for creating Instagram stories that stand out from the rest.
If you use TikTok and Instagram, you can make sharing easier by linking the two platforms.
By connecting Instagram to TikTok, you can run the app and share your video directly to your Insta account without having to save and upload the material separately. That means that you’ll be able to create unique videos in minutes and share them directly to your Instagram account with just a hit of the button. Your online friends will envy your short videos and wonder how you made them.
If this sounds appealing, keep reading to learn how to connect these two apps on your device.
Before you start, you will need to download TikTok to your smartphone if you don’t have it already. Create an account, and you are ready to add Instagram to TikTok.
Here is a detailed step-by-step process on how to do that:
Your Instagram account is now linked to your TikTok. You can now share your videos directly on Instagram without switching between the apps, saving, and uploading each video separately.
If you ever wanted to unlink TikTok from your Instagram profile, all you have to do is repeat the first two steps. Then, you can follow these instructions:
Linking your YouTube and TikTok accounts is also possible. The process is the same as it is for Instagram, but tap YouTube instead of tapping Instagram in step three. Complete the subsequent steps as in the Instagram example, and your YouTube account will now be linked to your TikTok.
Sharing videos on YouTube is much easier because you don’t have to resize or crop them.
After you’ve linked your TikTok and Instagram accounts, you can easily share your videos. Some users prefer to share all of their videos on both platforms because it increases their analytics, while others want to share with their friends who only use one of the social media sites.
Here’s how to share a TikTok video on Instagram easily:
The biggest issue people have when trying to upload a video from TikTok to Instagram is the aspect ratio. TikTok videos are vertical and have an aspect ratio of 9:16. Instagram has a maximum aspect ratio of 4:5. Which means that you’ll have to crop and edit each video before posting it on Instagram.
Here is what to do if you’re using a PC or Mac:
The process takes a few seconds and is carried out in the cloud, so your device won’t crash or freeze.If you need to resize your video on a mobile device, the easiest solution is Google Photos. Here’s what to do:
As mentioned previously, Google Photos is one of the simpler options for resizing your videos. The app is available for iOS users in the App Store and comes pre-loaded on most Android devices.
TikTok is great. It’s even more fun when you can share your best content with other platforms. If you have more questions, keep reading.
Yes.
Choose the video you’d like to share and click the ‘Share’ icon (it looks like an arrow bending to the right). From here, you can choose to share your video in a message, Facebook Messenger, Facebook, and more.
Without getting into the logistics and underlying causes of why you don’t see Instagram as an option to link, simply delete and reinstall the app for the option to appear. Just be sure you can log back in before doing this, and any drafts are saved to your phone so that you don’t lose them.
Some users may prefer adding a link in their TikTok bio so that others can quickly visit their website or social media pages. You can add the link, but it won’t be a hyperlink, so anyone who wants to follow it must copy and paste it.
Creating an interesting short video on TikTok will take a little more than just adding filters and effects. You will have to come up with something special if you want your video to go viral.
Think about what you want to achieve and experiment will the provided tools until you learn how everything works. It will probably take you dozens of posts before someone pays attention to your content. Don’t let up; you will eventually get your five minutes of Instagram fame.
Many tiktokers use Instagram to attract a completely new audience, thus promoting both their accounts by cross-posting their content. You can add yourself to your TikTok profile both Instagram and other social networks, this is done very simply. All you need is your smartphone and 60 seconds of free time.
CONTENT OF THE ARTICLE:
Connection is done as follows:
Go to the item that says: "Add Instagram to your profile." As only TikTok video will be published, cross-promotion it with Instagram will provide a number of advantages.
This is not only a good way to increase awareness of your TikTok account, increase the number of followers and video views, but also a great opportunity to improve the quality of content. Plus, TikTok videos are quick and easy to make, so you can share them on almost any social network.
TikTok short videos are, by default, 15 seconds long, making them a great option for sharing as Stories on Instagram.
Just be sure to include a clear call to action there, like "To follow my TikTok videos, check the page description for a link" or something like that.
To grow your audience through linking Instagram, you should follow the following rules:
In cross-posting, it is better to take not quantity, but quality. With a TikTok account linked to your Instagram profile, you can easily share your video content.
The algorithm is quite simple, here's how to do it:
The only way to share your TikTok profile on Instagram is to use the link in your page description.
Here's how to post a link to your TikTok account:
If you want to unlink your Instagram profile from TikTok, then:
That's it! Your Instagram link will be removed from TikTok.
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Clicking on it will take users directly to the author's page. In addition, it will be possible to quickly add videos to Tik Tok.
To link Instagram, you must do the following:
To share your video, two options have been developed: during the shooting of the video and after publication.
First, repost any post of yours or any other user. For this you need:
Both social networks are more visually oriented.
Therefore, most often, a person registered
First of all, users can log in with Instagram in Tik Tok. To enter a new profile in the future, you need to select from the list of available services: "Instagram" and confirm your credentials.
Other ways to link:
Expert opinionIgor TreshinFavorite TikTok application, studied almost all the functionality of the application. TikTok has posting on Instagram, without using third-party services. That is, the user marks the publication "Share on Instagram", selects the sending option: "Stories or Feed" and proceeds to editing the post already in the second social network.
When you enter a link in the page description, a clickable icon appears. By clicking on it, the profile visitor will be able to go to Instagram and subscribe.
The same works with Youtube, available both on PRO-accounts and on personal ones.
Before linking an account to instagram, you first need to figure out what it is for. Of course, there are not so many advantages, but they still exist:
There are two ways to share a Tik Tok video: on post or post post.
Consider both options so that you are fully equipped. To begin with, the usual repost of a ready-made, one's own or someone else's post.
Do the following:
To add a link to another social network, go to the edit description section. The user does not have to copy the link to link the tik tok profile.
Linking the second account is as follows:
The second option is to add a link in the profile description or nickname. For example, add the @ sign before the nickname. So users can go to the profile if they specify a nickname.
Using a Tik Tok account, you can send a video to a story or Instagram feed. To share your own or someone else's video, you should:
If the user plans to post a post, the video will need to be cropped to the desired size. Tik Tok clips are recorded vertically, while Instagram clips are recorded horizontally. If the author plans to place the entry in full, then it must first be edited.
When registering through another social network, the user must be aware of:
Often, during authorization, owners of closed accounts may encounter problems. The social network blocks any third-party services. Therefore, in order to be able to work on TikTok through Instagram, you need to open access to the page.
There may be a problem where you cannot connect to the server. Then you need to close both networks, and change the password on Instagram. Now it remains to restart the mobile device and enter the application again.
Instructions on how to add an Instagram account on Tik Tok:
Now the page will display an icon that allows subscribers to go to another social network and rate the photos of their "idol".
Do not hope that Insta's statistics will immediately go uphill - for this, the TikTok account must already be promoted. For the return to become noticeable, some time must pass, because subscribers will not immediately notice the appearance of the “button”
Pay attention! The audience can always be attracted to a particular action. It is enough to shoot a small “podcast” in which to hint at the appearance of a new link in the profile.
To add a URL from another social network, you need to go to the description editing. The user does not need to copy the link to add - Tik Tok connects to Instagram, from where the second account is linked.
A user can connect only one account.
An icon in the form of "Instagram" will appear on the page.
The second way is to specify a link in the profile description or leave a nickname. For example, enter the "@" sign and your nickname. Guests of the page will be able to go if they enter a nickname in the Instagram search. By inserting a link into the description, it becomes non-clickable and can only be copied, navigated through the browser version.
Ways to promote Tik Tok
With Tik Tok, you can send videos to the Feed or Instagram Stories.
How to share your own or someone else's clip:
If the author plans to share in posts, the post will be truncated to the desired format. Usually, Tik Tok clips are recorded in vertical orientation, with settings of 1980 by 1080 pixels.
Instagram needs a square to display properly.
Therefore, videos from TikTok need to be edited if the author wants to post them in full. InShot application is suitable for work, where you can specify a frame or add a blurred screenshot to the background.
Often users want to link their Tik Tok account to Insta, but they don't even know what benefits this step will give them. Of course, you should not expect any grandiose privileges, but who would refuse a couple of nice bonuses?
In total, three “goodies” can be distinguished:
This saves time, because you do not need to enter a username and password. Although these benefits do not look impressive, keep in mind that linking an account will take two minutes at most.
Pay attention! In addition to simplified authorization, an additional account will enhance security. The account will be much more difficult to hijack.
Both TT and Instagram are focused on visual content. Therefore, if a person has both, he most likely publishes a video on both social networks. If they are connected, surely we can post the video on Insta at the same time as Tik Tok? Yes.
The algorithm of actions is as simple as possible:
There are a lot of popular social networks now. People have a hard time deciding which one to choose, so they just use a few. Developers, of course, understand this, so they add the ability to bind services. You should be able to link one social network to another in order to save time on maintaining multiple pages.
If you're already using TikTok to create Instagram stories, you know how things work. What you may not know is that you can connect two apps and make the process of creating and sharing videos easier than ever before.
By connecting Instagram to TikTok, you can launch the app and share your video directly to your Insta account without having to save or download the content separately.
This means you can create unique videos in minutes and share them directly to your Instagram account with the click of a button. Your online friends will be jealous of your short videos and wonder how you made them.
If the thought sounds appealing, keep reading to find out how to connect these two apps on your device.
Before you begin, you will need to download TikTok to your smartphone if you don't already have one. Create an account and you are ready to add Instagram to TikTok.
Here is a detailed step by step process on how to do it:
Your Instagram account is now liked by TikTok. Now you can share your videos directly on Instagram without having to switch between apps, save and download each video separately.
If you ever wanted to remove the TikTok link from your Instagram profile, all you have to do is repeat the first two steps, but instead of clicking Add Instagram, click the Unlink button. TikTok will then delete your Instagram credentials as if they were never linked in the first place.
Linking your YouTube and TikTok accounts is also possible. The process is the same as with Instagram, but instead of clicking Instagram in the third step, click YouTube.
Follow the next steps as in the Instagram example and your YouTube account will now be linked to your TikTok.
Posting videos to YouTube is much easier because you don't have to resize or crop them.
Before you add Instagram, you need to figure out what it will give. Of course, there will not be a list as long as the Criminal Code of the Russian Federation. But it's not the quantity that matters, but the quality. So, if you link these accounts, you will get the following options:
You can also add a link to Insta in the second way. It is usually used if the user does not want to link accounts. The solution is not clear, but the main thing is that the opportunity is present.
You will have to log in and go to the profile editor by selecting another field - "Description".
Usually this item is used to post a short biography of the author or profile of the channel, but there are also tiktokers who post links to other social networks there. It is enough to copy the nickname or link to the Instagram profile to the clipboard, and then paste it into the "Description" field.
If the user does not want to sync both accounts, or wants to upload an old video to Instagram, a manual forwarding feature can be used.
In this regard, sending will not differ, for example, from VK.
This is something like a “repost”, only this time to another social network:
The same can be done with other services, for example, with the same VKontakte.
The thing that many people synchronize both services for is publishing at the same time. The thing is really comfortable. The function will save a few minutes of life, which stands out against the background of manual sending.
Manual :
