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How to check your analytics on instagram
How to check Instagram analytics (and apply them)
As you research Instagram management tips, you'll find tons of marketers hyping up analytics and explaining how to check them. That's important, but they don't tell you what you should do with those analytics. You know your post has 100 likes, but what does that mean in the grand scheme of your social media strategy?
I'm going to show you how to check your Instagram analytics and figure out what they can tell you about the big picture.
How to check analytics on Instagram
Instagram has a robust analytics platform in its own app. The catch is that you can only access them on the mobile version. Here's how to check Instagram analytics straight from the source.
The main Insights page
Before you can check your account's analytics, Instagram requires you to switch to a business or creator account.
Go to your profile, and click on the triple lines in the upper-right corner of the screen.
Click Settings > Account > Switch to Professional Account.
Choose whether you want to be a business or an individual creator, then follow the prompts to get set up.
Once you have a professional account, you can go back to the triple-line menu and click on Insights to see Instagram analytics.
Menu still stuck on Get Insights (like mine was)? Go to your profile, and click the Professional dashboard option above your grid, then See all next to Account insights.
The main Insights page provides an overview of your account activity for the time period you specify in the dropdown menu at the top of the screen.
This page has two sections:
Overview: Here you'll see the number of accounts your content reached, the number of accounts that engaged with your content, and your total followers for the time period. Click on each stat to go into a dedicated analytics page.
Content You Shared: This section shows the content you shared during the time period, with clickable sections for different content types. It directs you to individual posts for analysis.
Now, let's dig into each of the sections you can visit in Instagram Insights.
Accounts reached
The Accounts reached section explores your reach—the number of people who saw your posts. It covers the following metrics:
Accounts reached: Number of accounts that came across any of your posts
Reached audience: Demographics and ratio of followers to non-followers among the users you reached
Content reach: Your reach organized by type of content
Top content: Posts, Stories, Reels, videos, and Live videos that received the most reach in the time period
Impressions: Number of times someone came across your posts, including repeat visits from the same user
Profile activity: Actions taken on your profile, such as profile visits and website taps
Accounts engaged
In the Accounts engaged section, you'll find stats related to the times people engaged with your posts, such as:
Accounts engaged: Number of accounts that engaged with your content
Engaged audience: Demographics and follower to non-follower ratio of accounts that engaged with your content
Content interactions: Number of interactions your content received, displayed as a whole and broken down by content type
Top content: Top Stories, posts, Reels, videos, and Live videos by engagement
Followers
Your Instagram Followers analytics include numbers on follower traits and behavior like:
Followers: Total number of followers, plus the percentage growth of followers you received in the specified time period
Growth: Overall follower trends, covering follows and unfollows
Top locations: Most frequent locations for your followers
Age range: Most common ages for your followers, organizable by all genders, men, and women
Gender: Percentage of followers who are men and women
Most active times: Your followers' most popular times to use Instagram, organizable by hour or day
Checking Insights for specific posts, Stories, Live Videos, and Reels
You can see analytics for a specific piece of content by visiting it from Insights' Content You Shared section or your profile. For a post or Reel, you'll see a View insights link right below it:
For other content:
That link will give you a detailed look into your content's stats, including:
Plays, likes, comments, shares, and saves
Accounts reached
Impressions
Engagement from followers vs. non-followers
Profile activity resulting from this content
Each type of content has unique analytics pages and metrics. For example, Stories have metrics about swiping behavior, while videos include info on watching patterns.
How to check Instagram analytics on Meta Business Suite
Meta Business Suite lets you look at your Instagram and Facebook metrics side-by-side on desktop or mobile. It offers a different set of analytics from Instagram Insights that offers new perspectives on your performance. Go to Meta Business Suite by visiting https://business.facebook.com/.
If you haven't already, create a Meta Business Account and connect it to your Instagram following the Meta help center's instructions. You might already have your Facebook and Instagram pages in the Business Suite if they were pulled in from previous versions of Facebook's backend.
Manage multiple pages? Find your Instagram page by going to the top of the left-hand menu and clicking the dropdown menu with your page's name.
See Instagram analytics in Meta Business Suite by clicking the Insights option in the left-hand menu. There, you'll have access to the following tabs:
Overview: Custom analytics goals plus quick overviews of your reach, content, and audience
Results: Page reach, visits, and followers
Audience: Current audience's ages, location, and gender compared to the full Meta audience
Benchmarking: Your profile's performance compared to profiles for similar businesses
Content Overview: Reach, engagement, and performance ranking for posts and Stories
Content: A list of all your ads, posts, and Stories with detailed engagement metrics
Video Performance: Video view time and top-performing videos
Video Benchmarking: Your videos' performance compared to others in your industry
Video Audience: Existing, new, and reactivated followers who watched your videos
Video Retention: Audience sources for your videos and how long people watch them
Video Earnings: Earnings from video ads on Meta platforms
How to get Instagram analytics using a third-party social media tool
You can also get Instagram analytics through a social media management tool. These apps let you schedule posts and look at analytics for multiple platforms in one app, but you'll usually need a paid plan for more than surface-level analytics.
The level of depth you'll get for a third-party analytics tool depends on the app you choose. But they tend to pull many of the same analytics you'll find in Instagram Insights or Meta Business Suite. Smaller-scale businesses and creators can get away with sticking to native tools, as long as they don't mind clicking through multiple interfaces. That approach can get harder as you scale your business and accounts, though.
Take a look at Zapier's list of the best social media management tools to start your search. The options on that list are all cross-platform, but you have a few options if you want an Instagram analytics tool specifically. Later is now a multi-platform tool, but it started Instagram-specific, so it has solid features. Analisa.io offers free and paid analytics for Instagram and TikTok, the two most popular platforms for influencers.
Which Instagram metrics to pay attention to (and how to optimize them)
Here's how to understand some common Instagram analytics metrics categories and what to do to optimize them. Look how these groups directly correspond to the sections in Instagram's Insights—they're each an important touchpoint in understanding your social media's results.
Reach
Metrics such as accounts reached and reached audience relate to reach: the number of accounts that see your content.
Check the balance of followers versus non-followers in Instagram Insights to better understand who comes across your posts. If you don't see many non-followers seeing your content, you might benefit from strategies to increase your reach.
Use relevant hashtags in your posts. People on Instagram often follow or search for hashtags to find new content. Zapier's guide to Instagram strategies for businesses offers tips for using hashtags properly.
Mix up your content formats.Buffer recommends going beyond the typical photo post by experimenting with ads, Stories, Live videos, and regular videos. Instagram's newer Reels format has its own algorithm, so consider them as a new avenue for reach as well.
Go through your Instagram settings to make your content as shareable as possible. Social Media Examiner explains how to turn on Story sharing, Reel remixing, and branded content tags to increase your audience's options for sharing your content. When your audience shares content from your account, they're getting a new set of eyes on it.
Engagement
Engagement metrics involve your audience's interactions with your posts, such as likes and comments. They signify your content's relevance to your audience. Instagram also has unique engagement metrics, such as swipes on Stories and taps on website links.
Check your engagement rate by dividing your total engagements by your followers, then by people reached. This ratio shows how many of the people seeing your content actually engage with it. For your reference, the RivalIQ benchmark report discovered a median engagement rate of 0.064% using the follower calculation.
If you're happy with that rate but want to increase your overall numbers, go back to your reach and work on strategies there. Meanwhile, if you want to increase your engagement rate, add these tactics to your strategy:
Make your content more personal and relevant to your audience. As Zapier's guide to creating content that sells shows, engaging content puts people first and your brand second. Think about your audience and what they want to see on their feed.
Add calls to action to your content. Later advises asking your audience questions to start a conversation in your comments. You can also include a more traditional call to action that encourages people to click your link in bio.
Engage with your audience. Some of Hootsuite's suggestions for improving engagement urge you to promote engagement through reward. Share user-generated content and reply to comments to show you're worth engaging with.
Audience behavior
Instagram also has metrics related to audience behavior that don't have "bad" results, but they can influence how you share content with your audience. The demographics and most popular times in Instagram Insights help you match your content to your intended audience and develop an ideal posting schedule.
For example, if your demographics skew older and you don't see your meme posts performing, you could try more informative posts. Or, you notice your audience using Instagram at 2 p.m., but you post at 8 a.m. Changing one of your posting times to 2 p.m. will put your content at the top of their chronological feeds.
If your demographics data doesn't quite match the audience you had in mind, you might need to research your target audience. You could also use that new data as evidence for a new target audience.
Design a social media strategy for success
Now that you know how your Instagram performance plays into your social media strategy, look at your cross-platform strategy as a whole. Use Zapier's template to create an in-depth strategy for your entire social presence.
Related reading:
Automatically post to Instagram for Business with these 3 workflows
How to link Instagram to Twitter and Tweet all your photos
How to automatically share Instagram photos on Pinterest
How to make the most of user-generated content on Instagram
How to Use Instagram Insights (in 9 Easy Steps)
Instagram Insights shows you engagement analytics that empower you to improve your Instagram for Business strategy.
You no longer have to guess about what works for your audience; Instagram Insights will tell you. You’ll therefore be able to get more likes, earn more followers, and grow your profile exponentially.
In this post, we’ll go over everything you need to know about Instagram Insights and how to leverage it to improve your Instagram profile.
What is Instagram Insights?
Instagram Insights is a feature that allows Instagram Business Account users to see analytics related to their profile and posts. From this data, you'll be able to identify what your audience likes and engages with the most to improve your Instagram strategy.
Why use Instagram Insights?
Instagram Insights allows you to get access to important user engagement data for your business profile. It’s not just enough to know the raw numbers, such as the amount of likes you get for one post. It’s important to understand your audience, too.
That’s where Insights comes in. It tells you how they do things, what they prefer, and who they are. You can certainly make business decisions based on gut feeling, but you're much more likely to hit the mark when you can validate assumptions with cold, hard facts.
Data and analytics help you measure the impact of your marketing efforts across different channels to see if there's something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format.
Social media isn't any different from other aspects of your marketing in the sense that it can be measured and improved upon. That's why you'll be able to create a more effective Instagram strategy using Instagram Insights.
To use Instagram Insights, you must first have a business profile. The good news? If you're already using a personal account, you can switch to a business profile right from your phone. Here's how to convert your account in a few simple steps.
How to Get Access to Instagram Insights
Open up your profile on the Instagram app.
Access the Settings page.
Tap 'Account.'
Click 'Switch to Professional Account. '
Choose your category and click 'Done.'
Optional: Switch to a Business account.
Optional: Connect your Facebook page.
1. Open up your profile on the Instagram app.
You can convert your Instagram profile to a Business account directly from your Instagram mobile app. First up, open up the app and click on your profile picture on the bottom right-hand corner of your feed.
2. Access the Settings page.
Next, it’s time to head to Settings. On your profile, click the hamburger icon on the top-right corner.
On the pop-up, click “Settings.”
3. Tap "Account."
A list menu will come up. Tap “Account.”
4. Click "Switch to Professional Account”.
By switching to a Professional account, you can get access to Insights immediately — even if you’re not a business.
5. Choose your category and click “Done.”
Choose the best category that describes you. Once you’re finished, click “Done.”
After, go back to your profile. Here’s what it will look like:
As you can see, you can immediately access Insights with a Professional account. If you’re a freelancer or content creator, you can stay as is, or you can take the extra step of switching to a Business account.
6. Optional: Switch to a Business account.
If you’re a business, organization, or brand, you’ll want to take the additional step of turning your Professional account into a Business account. A Professional account gives you full access to Insights, but is designed for independent digital creators. A Business account is more apt for companies.
Note that turning your account into a Professional account always comes before switching to a Business account.
To turn your account into a Business account, click the hamburger menu in the top right corner of your profile. Click “Settings,” then “Account.” At the bottom, click “Switch Account Type. ”
Then click “Switch to Business Account.”
Done! You’re now a Business account with access to Insights.
7. Optional: Connect your Facebook page.
Lastly, if you have a Facebook Business page, it’s important to connect it to your Instagram Business or Professional account. To do so, go to your profile and click the “Edit Profile” button.
Under “Profile Information,” click “Connect Facebook page.” Follow the prompts to connect your Page or create a new one.
Be sure to already have a Facebook account prior to connecting your page. Click here for instructions for setting up your Facebook Page if you don't already have one.
Once you’ve set up your Professional or Business Account, you can begin to use Instagram Insights.
Before we get into specific instructions for using it, however, here are the analytics on this channel that marketers need to know and understand — and how to use them.
Instagram Insights Explained
Let’s look at Instagram Insights from a bird’s eye view and zoom in piece-by-piece.
Insights Overview
Insights Overview is the “home page” of Instagram Insights. Here, you’ll see how you’ve fared overall.
You get several pieces of information on this page:
Date Range: This represents the days and weeks of data on the screen. You can change the amount of time by clicking “Last 7 days” on the top left-hand corner.
Information: If you’re ever lost or don’t know what something means, you can click on the “i” button on the top right-hand corner and get definitions for the terms on the screen.
Accounts Reached: Accounts Reached refers to the number of unique users who have seen your content — posts, stories, reels, videos, Live videos, and promoted ads — at least once.
Accounts Engaged: Accounts Engaged refers to the amount of users whom 1) you’ve reached and 2) interacted with your content in some way. Interactions can include likes, saves, comments, shares, and replies.
Total Followers: Total Followers refers to the number of people who follow you.
Content You Shared: This section gives you the overall number of posts, Stories, reels, videos, Live videos, and promotions that you’ve shared.
Now, let’s go into “Accounts Reached,” “Accounts Engaged,” and “Total Followers” in more detail.
Accounts Reached
In Accounts Reached, you’ll see more specific information about the users who have seen your content and interacted with your profile in some way or form.
Lets’ break down the different pieces of information you’ll find in this page.
Reached Audience: The reached audience section shows you how many unique users have come across your content. Your reached audience will be broken down by follower status, gender, age, countries, and cities. You can also see the amount of people you’ve reached via ads and promotions.
Content Reach: The content reach section allows you to see which types of posts have reached the greater amount of people. You’ll first see a graph with the number of people who’ve seen your posts, stories, reels, IGTV videos, and Live videos. Underneath, you’ll see your individual top-performing posts based on reach.
Impressions: Impressions refers to the number of times all of your posts have been viewed — including repeat views by the same users.
Profile Activity: Profile activity breaks down the actions users take after visiting your profile. You can see the number of website taps, business address taps, call button taps, email button taps, and text button taps. For these metrics to show up, however, you have to have set up those buttons.
Accounts Engaged
Accounts engaged refers to the number of users who interacted with your content beyond just watching it or scrolling past it. Let’s break down the sections on this page.
Engaged Audience: The engaged audience section shows you how many unique users have liked, commented, saved, shared, or replied to your content. Your engaged audience will be broken down by follower status, gender, age, countries, and cities.
Content Interactions: The content interactions section shows you the total number of times people have liked, commented, saved, shared, or replied to your content. It then breaks down this number on a per-post basis. You’ll also see your top-performing posts per category.
Total Followers
The total followers page of Instagram Insights allows you to see the total number of users who follow you. You can also see follows, unfollows, top locations, age ranges, and genders.
Under total followers and its demographic breakdown, you’ll then see one more section: most active times.
Most Active Times: The most active times section shows you the hours and days that your followers are most often on Instagram. This allows you to determine the best times to post so you can engage the greatest amount of followers.
How to See Post Insights on Instagram
To see post insights on Instagram, navigate to your Instagram profile and click the button that says “Insights” right above your posts. Alternatively, click the hamburger menu on the top right-hand corner and tap Insights. There, you’ll be able to see Insights for all of your posts, reels, live videos, and more.
Next, let’s go over how you can see insights for individual posts on Instagram.
How to See Insights for an Individual Post
Navigate to your profile.
Navigate to the individual post you’d like to see insights for.
At the bottom of the post, there will be a banner. Tap View Insights.
You can now see how many likes, comments, shares, and saves your post received.
How to See Insights for a Reel
Navigate to your profile.
Navigate to the individual reel you’d like to see insights for.
At the bottom of the reel, there will be a banner. Tap View Insights.
You can now see how many plays, likes, comments, shares, and saves your reel received.
How to See Insights for a Story
If your Story is currently live on your profile:
Navigate to your profile.
Click on your profile picture.
Scroll up on the story.
You’ll immediately access insights for that Story, including replies, exits, link clicks, forwards, and more.
If your Story has already expired or more than 24 hours have passed:
Navigate to your profile.
Tap the Insights action button at the top of your post grid.
Under Content You Shared, tap the row of Stories you’ve shared in the past.
Swipe up on the individual story you’d like to see insights for.
How to See Insights for a Live Video
If you’ve just finished your Live video:
Tap View Insights immediately after finishing your video.
You’ll now be able to see the number of viewers, likes, drop-offs, comments, and other interactions.
If you broadcasted your Live video in the past:
Navigate to your profile.
Tap the Insights action button at the top of your post grid.
Under Content You Shared, tap the row of Live videos you’ve shared in the past.
Click on the old Live video you’d like to see insights for.
How to See Insights for a Video
Navigate to your profile.
Click the Play triangle button (▶) right above your post grid.
Tap the video you’d like to see insights for.
Tap the horizontal (⋯) or vertical (⋮) three dots on the corner of the video.
Tap View Insights in the pop-up menu.
Next, we'll get into how to use Instagram Insights in your day-to-day.
How to Use Instagram Insights
Instagram Insights is a fantastic tool, but it can be hard to know what to do once you gain access. Here are some of the most useful ways you can use Insights as you grow your Instagram profile.
1. Measure reach.
Click the Accounts Reached section. As mentioned, reach reflects the number of unique users that have seen any of your Instagram posts.
Within this category, you'll see insights for:
Top Posts: The posts that generated the most reach.
Top Stories: The Instagram Stories posts that generated the most reach.
Top IGTV Videos: The IGTV videos that generated the most reach.
Impressions: How many times your posts were seen.
Profile Activity: Profile visits, website taps, and other activity.
Some of these insights can be expanded for more insights.
2. Track profile visits and followers.
On the Accounts Reached page under Account Activity, you'll be able to see Profile Visits.
Profile Visits reflects the number of times your profile has been viewed.
Find out how many of your profile visitors are turning into followers by dividing your number followers by the number of visitors. Track this number over time to find out whether your “conversion rate” is increasing or decreasing.
3. Determine website clicks.
Website Taps can also be found under Accounts Reached > Profile Activity. This insight reflects the number of times any links you've included in your business profile have been clicked.
5. Track content interactions.
Navigate back to Insights Overview and tap Accounts Engaged. This will bring up a page that shows how your content is performing in terms of engagement, breaking down the metrics by content type.
Likes speaks for itself, reflecting the number of users who liked your post. As with likes, Comments reflects the number of comments left on your post. Saves highlights the number of unique users or accounts who saved your post. If any of these numbers are low, it’s important to reevaluate your Instagram strategy.
6. Track your followers.
Navigate back to Insights Overview and click Total Followers. You'll then reach the Follower Breakdown page.
This page reflects how many followers you've gained or lost over the past week, as well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts.
7. Learn which actions were taken on your post.
To view insights for a specific Instagram post, start by visiting your profile. Tap on the post you'd like to look into, then click View Insights below the image
Under the “Profile Activity” section, you’ll find out the number of actions that users took on your profile as a result of seeing your post — things like visiting your profile, then taking an action like clicking on your website link or following you.
8. Use "Reach" to see where your post showed up in feeds.
Previously named “Discovery,” Reach indicates where your post was seen — or discovered — the most, including how many accounts weren't already following you when they first saw the post.
This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user's home feed, a search, your profile, a location tag, or a hashtag.
Reach insights also include data on a post's reach — which reflects the number of unique accounts that saw your post.
9. View Story insights.
Instagram users with a business profile are able to view insights into their ephemeral Stories.
To view your Story insights, navigate back to Insights and scroll down to Content You Shared section on the Insights Overview page.
Scroll down to the Stories section, and you'll be able to see insights for older stories, as well as any that have not yet expired.
Next, we'll get into the more specific insights you can explore.
Impressions
This insight represents how many times your Story was seen.
When viewing these insights, keep in mind that you're able to add multiple images or videos to your Story. When you do this, every piece of visual content in your Story is counted as a single photo or video in your post.
Let's say you add six photos to your Story. Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression.
The same goes for Story content that has been viewed by a single user more than once. Instagram still only counts that interaction as the entire Story having received one impression.
Reach
This insight reflects the number of unique users that have seen your Story.
Taps Forward
This insight reflects the number of times a user taps your Story photo or video to skip to the next piece of media.
Taps Back
This insight reflects the number of times a user taps your Story photo or video to go back to the previous piece of media.
Replies
This insight reflects the number of times users send messages through the Send Message text box on your Story.
Swipe Aways
This insight reflects the number of times users swipe to skip to the next account’s Story — not to be mistaken for "tap forward," which reflects users skipping ahead to your next piece of Story media.
Exits
This insight reflects the number of times a user leaves the Stories section entirely to return to the home feed.
Measuring Your Effectiveness With Instagram Insights
Now that you know how to access data to inform your strategy with Instagram Insights, you can analyze that data and determine what's working for your audience (and what's not). From there, creating content that gets a ton of engagement will be a lot easier as you consider those benchmarks.
Editor's Note: This post was originally published in January 2018 but has been updated for comprehensiveness.
How to view Instagram statistics 2022
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Instagram account statistics could only be viewed using third-party services and programs, but now it can be done in your own account and even from a computer to Facebook in Creator Studio. Where is this statistics and how to do it on Android and iPhone?
Instagram statistics for the account as a whole, individual publications and Stories can be viewed for free, but first you need to create a business account or an author account.
👉 How to make a business account on Instagram
How to make statistics on Instagram account
You will get statistics of the photo and the whole account after switching to a business profile or author account . You can do this for free. Previously, it was necessary to link the Facebook page. But now this can not be done.
But in order to run ads directly in the application, Facebook still has to be linked. To do this, you need to remember your e-mail and password from your Facebook account, as well as create a public page for your business account.
How to view Instagram account statistics
After transferring to a business account or an author account, you will see the inscription “View professional panel” and the “Statistics” button at the top.
If you immediately click the button, then you will immediately go to the Statistics of your Instagram profile.
If you click "View professional panel" - then you can see all the tools for working with a business account / author account. Including there will be a line "all statistics".
The third way to view Instagram statistics - in your account, click the three bars on the top right and select "Statistics"
Instagram account statistics can only be viewed from the current moment. Everything that happened before, no one will ever know =) Therefore, you will see some intelligible statistics for the entire account within a week, and only new posts will have photo and video statistics.
What do statistics mean and how to use them for promotion on Instagram?
Statistics are needed not only to track the progress of an account, but also for potential advertisers who ask for the Reach and Engagement of an account before buying an ad. What does Instagram stats mean?
On the main screen, you can select the period from the top - statistics for the last 7 days or 30 days.
Accounts Reached - is the total number of people who saw your posts, Stories and IGTV) in a week, plus a comparison with last week. It differs from Impressions in that here each person (account) is counted only once, even if he watched your posts several times. Therefore, Reach will always be less than Impressions.
👉 Instagram reach: what is it and how to increase it?
Click on Covered accounts and more detailed statistics will open.
Subscribers and everyone else (by reach) - how many of the audience covered were subscribed to you, and how many were not.
Content type - which content received the most coverage (also broken down by subscribers and unsubscribers)
Here you can also see which posts were the most popular in terms of reach. And if you press the triangle bracket 9 on the right0013 > , then you can filter statistics on Instagram by other indicators (comments, likes, subscriptions, etc.).
Impressions is the total number of content views. One person could watch several times, different content. Therefore, impressions are always more reach.
Actions in the profile are visits to your Instagram account plus clicks on the buttons in the account header (email, store, phone, etc. ).
YOUR AUDIENCE
Return to the first Instagram Insights screen. In the Your Audience section, click the triangle bracket on the right > . Statistics on subscriptions and unsubscribes on Instagram will open.
Increase - on this graph you will see the number of subscribers, unsubscribers and total (subscriptions minus unsubscribes).
Below are statistics by location, age and gender.
Peak periods - time (days and hours) when followers were most often on Instagram.
CONTENT YOU POSTED
Go back to the first Instagram Statistics screen. In the "Content you've posted" section, you'll see the number of posts/Stories/IGTV/Promotions in the last 7 or 30 days (depending on the filter on the top left). For each type of content, you can filter by all engagement indicators (impressions/reach/likes (likes)/comments/saves).
This will help you better understand the results of advertising from bloggers or giveaways. But this is only available for profiles with more than 10,000 subscribers. You can wind them up and go to the author’s account, especially if you don’t have enough 1000 subscribers and can’t wait to get new statistics right now. This will not hit the account engagement much. But ideally, of course, you need to grow organically, with the help of advertising from bloggers and targeting.
How to view post statistics on Instagram
To find out the statistics of views (and not only) of each publication - photo or video on Instagram, you need to open the desired post and click "Statistics".
The top line of statistics is the number of likes, comments (👉 Comments on Instagram: how to talk subscribers), transfers to Direct and saves.
Saves - how many times the "save" button was pressed.
Visits to profile - how many times they went to the account from this photo.
Reach - how many people viewed the photo. On average, there should be 30-60% of subscribers. Less - a lot of bots that do not look at posts. More — if you ran an ad, got featured, the post turned out to be very popular, shared, etc. The larger your account, the smaller the reach in % of subscribers. Old followers abandon accounts or lose interest. This is fine. The highest coverage (in % of subscribers) is for accounts with up to 1000 subscribers. To increase your reach, be sure to post regularly, with a content plan. Even according to the coverage statistics on Instagram, you can understand whether you published a post at the right time or not.
If you swipe up on these statistics on Instagram, you can find out even more interesting things about the statistics of the post.
Profile visits - how many people went to your account after seeing this post
Reach - how many people saw your post.
Impressions - how many times your post was viewed. One person can view multiple times, so impressions are always more than reach.
From main page - how many people saw the post in the feed
From "Interesting" - views from the recommended tab, with a magnifying glass. The more, the more likely that the post has become "viral" (it is sent to friends, it appeared in the recommended). Also, a large percentage happens if you promoted a post.
From profile — how many people saw the post by logging into your account
From hashtags — how many came from hashtags
From “other” - all other sources
Instagram Stories statistics
In a personal account, you can only see the total number and accounts of those who saw your Stories. To do this, swipe up from the bottom of any Story on Instagram.
After switching to a business or author account, you will have detailed statistics for each Instagram Stories. What does each statistic mean?
INTERACTIONS
Total statistics on the number of reactions to your Stories:
Replies — how many people answered you in Direct on this Story
Clicks on the link — how many times after this Story they went to your account and clicked on the link in the description.
Visits to profile - how many times after this Story they went to your account.
REACH STATISTICS
Here you will see statistics on how many people see your Stories and how they find them:
Accounts covered by this Story (Reach) - total number of people who saw this Story
Impressions - how many times this Story was viewed .
Subscriptions — how many subscriptions after this Story.
Navigation = back + scroll forward + jumps to next Story + exits0003
Forward - Number of taps forward to view your next Story
Next Story - Number of scrolls to the next account's Stories. Here you can understand whether was interesting or not was History , whether a person wanted to watch your content further or moved to the next account.
Exits — number of exits from the Stories view mode. Again, you can see the statistics of how the Story was able to keep the attention of subscribers.
How to use Instagram account statistics?
Do not draw conclusions after the first week, how to connect free statistics on Instagram. Check how it will change for at least a month. Compare weekdays, weekends and holidays, good/bad weather outside.
Don't be in a hurry to "give it all away" if your coverage dropped in late spring and summer. Previously, no one had such statistics, and people who do not know the general trends in social networks and the Internet are afraid of fluctuations in statistics in their Instagram account. In the fall and after the New Year holidays, there is always an increase, and in the spring and summer there is an outflow. Of course, this does not apply to "seasonal" businesses (spring-summer travel agencies have growth, for example).
Even though many of us have a smartphone as an extension of our hand, we still scroll through Instagram less when we are on vacation, it’s summer outside, etc. Therefore, do not rush to arrange another giveaway or pour extra money on advertising if your coverage decline is seasonal. But do not abandon your account, if necessary, make pending posts for the holidays. Then even if you yourself are resting, you will still flicker in the feed of subscribers.
You will have the most reliable statistics a year after you make it. Therefore, it is best if you monitor your indicators on Instagram and write them down separately, noting what you did - cheating, advertising with bloggers, advertising (targeting), other promotion methods.
Instagram followers statistics online
Instagram account analytics service – LiveDune provides deep statistics of your profiles
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Analysis of Instagram followers for any period
Graphs help to understand how quickly followers are gained in the account: how many people were there a week ago, a month. And the “Subscribed / unsubscribed” graph helps to understand how much the audience has updated over a certain period. Usually, if there was a lot of influx of a new audience, it makes sense to adapt the content for beginners.
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Statistics of Instagram posts in your account or competitors' account
In the LiveDune Instagram account analysis service, you can build top or anti-top posts using filters, sorting and combinations of indicators. Analyze content by ratings, categories, post type, likes, comments, saves, views, reach, engagement metrics (RR, ER, ERR), etc. This will help you understand what content to post and answer the question “How to increase statistics on Instagram?”.
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Check Instagram engagement statistics
Check Instagram engagement using LiveDune can be assessed using two metrics: ER and ERR. The higher the engagement rate, the more active audience you have. We will not only calculate the engagement for you, but compare it with other accounts by the number of followers and in the same category.
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Audience analysis Instagram account
Detailed statistics of Instagram account subscribers with the ability to track changes over the analyzed period. For example, to see from which cities you have been subscribed more over the past month. Data can be viewed visually in graphs or uploaded to Excel.
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Users online
It makes no sense to focus on generally accepted peaks (9:00, 12:30, 17:00, 21:00) when publishing posts, as it was with the chronological feed. But focusing on the time at which the largest number of account subscribers is active is the most correct. In the table, we will show when your followers are online and recommend hours for posting.
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Instagram hashtag analysis
You can see the TOP hashtags, using which the posts got the most reactions (likes, comments, saves). Or find out which hashtags your competitors use the most so you don't have to manually collect data. Hashtags are collected both from the text of the post and from the comments under the post.
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Need to download data?
On average, compiling an SMM report takes 8 hours. In the LiveDune Instagram statistics tracking service, you can set up a weekly and monthly report in several formats (PDF, email, Excel, Google Slides) in 5 minutes. Spend the saved time searching for hypotheses and insights to work out in the next period.
Download example PDF report
Download sample Excel report
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Operators, tags, notes, dialog statuses, statistics and other functions will help you optimize your work with Direct.
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Monitoring and processing of new comments, messages and mentions from social networks in one window, analysis of sentiment and response speed of managers.
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Regular express audit of your Instagram account with clear conclusions and tips for promoting your account.
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Export reports to PDF, Google Slides and Excel . We will also send weekly and monthly reports to your email.
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Set KPIs for each account and track progress in real time. You no longer need to calculate anything in Excel.
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Schedule posts to all your accounts a month in advance in 5 minutes in one place. And we will publish the content, collect new comments and statistics on them.
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Checking bloggers
Helps to select bloggers without markups and with good activity so as not to drain the budget.
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FAQ
Frequently asked questions
Why is Instagram post statistics not available?
Post statistics, like other statistics, are available only on professional accounts: Business account or Author account. Read more about how to switch to a professional account in the article.
What do covered accounts mean in statistics?
Reach is the number of people who have seen certain information in your account. It can be a post, stories, the blog itself or an advertisement. It only takes into account unique visitors, so repeated actions by the same person will not be counted. For example, if one person saw your post three times, that would count as 1 reach and 3 impressions. Impressions are always greater than reach.
How to view the statistics of someone else's Instagram profile?
After registration, add someone else's account to the Dashboard and view the statistics. On other people's accounts, statistics of posts, engagement and growth of subscribers will be available. Instagram profile analysis is available only for a Business account or an Author account.
How to view Instagram page statistics?
To view Instagram account statistics online, register in LiveDune and add the account to the Dashboard. The first 7 days are free. Statistics are available only on professional accounts: Business account or Author account.
What does engagement on Instagram mean in statistics?
Engagement is the percentage of active audience from the total number of subscribers. You can get acquainted with all types of engagement indicators and the formulas by which they are calculated in the article.
How can I view story statistics?
Sign up and add an Instagram account to the Dashboard. Next, open the Stories tab. Only available for own accounts.
How to view hashtag statistics?
Sign up and add an Instagram account to the Dashboard. Next, open the Posts tab. At the end, you will find 3 graphs to analyze the performance of hashtags. Hashtag statistics analysis is only available for new posts.
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Your accounts are safe because we work with social networks officially and do not ask for passwords.
Clear graphics
There is a description for each graph and each figure - you can easily understand what this or that metric means.
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Invite and set up access for colleagues to work on improving your accounts together.
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Reviews
People are talking about us
This is my main social media reporting and analytics tool. I sincerely cannot imagine my life without a dashboard and uploads from Instagram profiles. Based on the data from the downloads, audits are built, work is underway on strategies and project supervision. In my opinion, today Livedune is the most effective tool for analytics of your own pages in social networks and a must-have tool for anyone involved in SMM.
Alexey Tkachuk
SMM strategist and blog creator Dnative. ru
We use LiveDune to track our account statistics on a regular basis and to prepare reports. And based on the data received, we adjust the overall promotion strategy. We use the Dashboard as actively as possible (it’s convenient that there are post ratings and a section with data on advertising on Instagram has appeared) and the Comparison module. In general, we love LiveDune very much and are happy to test new features :)
Andrey Komissarov
Head of Communications Authentica and Shamelessly Talented
We have been working with LiveDune for two years now. All this time, the service is constantly evolving: managers respond to our requests and add new features that we need. We follow a couple of hundred accounts of our teams and divisions, players, so a qualitative comparison is required in various parameters. All of this is there and works great. It is also very convenient to keep track of all the KPIs of your VK and Instagram accounts: reach, engagement, views, popular posts.
Click on each stat to go into a dedicated analytics page.
For a post or Reel, you'll see a View insights link right below it:
You might already have your Facebook and Instagram pages in the Business Suite if they were pulled in from previous versions of Facebook's backend.
These apps let you schedule posts and look at analytics for multiple platforms in one app, but you'll usually need a paid plan for more than surface-level analytics.
Buffer recommends going beyond the typical photo post by experimenting with ads, Stories, Live videos, and regular videos. Instagram's newer Reels format has its own algorithm, so consider them as a new avenue for reach as well.
This ratio shows how many of the people seeing your content actually engage with it. For your reference, the RivalIQ benchmark report discovered a median engagement rate of 0.064% using the follower calculation.
You could also use that new data as evidence for a new target audience.
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Once you’re finished, click “Done.”
”
Interactions can include likes, saves, comments, shares, and replies.
You can also see the amount of people you’ve reached via ads and promotions.
Let’s break down the sections on this page.
This allows you to determine the best times to post so you can engage the greatest amount of followers.
Tap on the post you'd like to look into, then click View Insights below the image
From there, creating content that gets a ton of engagement will be a lot easier as you consider those benchmarks.
You can do this for free. Previously, it was necessary to link the Facebook page. But now this can not be done. 
Everything that happened before, no one will ever know =) Therefore, you will see some intelligible statistics for the entire account within a week, and only new posts will have photo and video statistics. 
Therefore, Reach will always be less than Impressions. 
). 
What does each statistic mean? 
Here you can understand whether was interesting or not was History , whether a person wanted to watch your content further or moved to the next account. 
Of course, this does not apply to "seasonal" businesses (spring-summer travel agencies have growth, for example). 
And the “Subscribed / unsubscribed” graph helps to understand how much the audience has updated over a certain period. Usually, if there was a lot of influx of a new audience, it makes sense to adapt the content for beginners. 
We will not only calculate the engagement for you, but compare it with other accounts by the number of followers and in the same category. 
Or find out which hashtags your competitors use the most so you don't have to manually collect data. Hashtags are collected both from the text of the post and from the comments under the post. 
And we will publish the content, collect new comments and statistics on them. 
ru 
