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How to become successful on instagram


How to Be Successful on Instagram in 5 Steps

Let’s put this notion to rest before we even start–you don’t have to be Instagram famous for your brand to see the best results.

Learning how to be successful on Instagram isn’t just about follower count. Instead, success comes from engaged audiences and great content. It might seem overwhelming to think about ensuring a successful outcomes when you’re just starting an Instagram marketing strategy, but you’ll find that the same approach of careful planning will help you here.

That’s why we’ve put together a simple but highly effective five-step guide on how to be successful on Instagram. Follow these Instagram success tips to boost your strategy.

1. Plan Out Your Content Strategy

You probably already know it’s not enough to post a few photos or videos, and wait for the audience to come rushing in. Instead, you have to build a content strategy just like you would for any other marketing campaign.

Here are a few specific guidelines for Instagram:

  • Research the bests posts in your industry and track your competitors. Find 5-10 competitors (such as similar brands) and document their top posts within the last few months. Mark all commonalities: product-related, bright colors, photos of people and other themes, and see what works. You don’t just want to copy other accounts, but this will help you get a pulse on what’s grabbing attention in your niche.
  • Start building a plethora of content around a similar theme or idea.  You’ll get greater consistency in your quality and message by planning out enough posts that could provide at least a month or two of content. Adjust them to your social media calendar and ensure each post has a consistent vibe.
  • Try to be as unique as possible with your content. While that’s easier said than done, a creative play on Instagram works and there are plenty of reliable ways to get inspiration for Instagram post ideas. Whether its the endless table by Reynolds Wrap or the consistent bright color theme of Bioré, themes work.
  • Invest in photo editing tools for your content. Whether it’s Adobe Photoshop or VSCO, your content has to be stellar to grab audience eyes. Beautiful, breath-taking photography always gets your viewers’ attention.

It might seem like a lot of work at first just to build out content, but the rewards are worth it. Better content leads to more engagement. When followers genuinely enjoy and look forward to what you post, you’re increasing your chances of converting them to a lead or customer.

2. Use Branded Hashtags

As a brand on social, you need some form of marketability. It’s a thin line between being promotional and resourceful. According to our 2016 Sprout Social Q3 Index, 57% of users unfollow brands on social because they’re too promotional.

To avoid being overly promotional but still market your brand, consider branded Instagram hashtags. An important stat to know is seven out of 10 hashtags on Instagram are branded. This means your hashtag has to be unique, memorable and engaging.

For example, Thrive Market uses the hashtag #letsthrive to promote user-generated content on Instagram. The hashtags works as a source of interaction between the brand and users. Instead of a promotion, you’re simply highlighting your users.

View this post on Instagram

A post shared by Thrive Market (@thrivemarket)

Instagram success pro tip: Remember to fully inspect your chosen hashtag as sometimes it can be associated with something else. Avoid the embarrassment and be thorough with your hashtag campaign.

Run Instagram Hashtag Analytics

It’s critical to know how your hashtags perform so you can make adjustments before it’s too late. With the help of Sprout Social’s hashtag analytics tools, you can easily gain insights into your top keywords and most engaged hashtags on Instagram.

Additionally, you can see if your keywords are sticking with your Instagram audience. Sprout can pull hashtags commonly mentioned with your brand in its Trends Report, so you gain context into what people say about your brand. Analyze your results or compare hashtags to know what works best.

3. Have a Call to Action

Here’s a question every company should ask themselves about its Instagram strategy–what drives users to follow and engage with your brand? Like we mentioned before, having gorgeous photos certainly helps attract users. However, how will your audience know what the next step is if you don’t have an appropriate call to action?

Instagram captions are essential for a successful account. They give your audience everything from context for your products and services to essential calls to action to drive conversion forward. For example, Bucketfeet, a shoe manufacturer, uses Instagram captions to highlight collaborations and new or limited designs.

https://www.instagram.com/p/BRt0fXmg1x7/?taken-by=bucketfeet

This caption does a great job of highlighting the design’s limited edition run to nudge users to purchase now. Captions also provide great opportunities to use your newly developed branded hashtags and spread awareness.

Don’t Forget Your Link

Instagram is unique because it allows only one link located in the user bio. It’s a common practice for your captions to lead viewers to the link in your Instagram bio. That’s why your link should be as relevant and fresh as possible.

It’s a very common best practice to link to a custom Instagram landing page, which typically features a lot of easy-to-find links to recent content, products or services mentioned in your feed. You can use an Instagram-specific page builder or create and update your own–either way, you’ll ensure users have access to a plethora of highly relevant content that lines up with what they’ve seen in your recent posts and moves them into your marketing funnel effectively.

Evernote does this to promote its latest collaborations and speaking events. In this example, the company posted a link that directed users to the SXSW speaking sessions, but also had a direct button to get Evernote as well.

By using a unique landing page, you direct users from specific Instagram content to an actionable page that’s aligned with the intent of that post.

4. Engage With Instagram Users

If you’re relatively new to building your brand on Instagram, it’s essential to take small steps toward building engagement. However, smaller brands can start following their fans or those considered “power users.”

At the same time, use your space to engage with users and follow them if they produce content relevant to your industry. Urban Outfitters regularly posts user-generated content from artists, photographers and collaborating designers.

View this post on Instagram

A post shared by Urban Outfitters (@urbanoutfitters)

Some of your biggest fans might already be producing great Instagram content. Try to see how they can collaborate with your brand to work out for both parties.

Avoid Robotic Interactions

No one really wants to talk to an automated message, so avoid robotic replies. Even big brands like Dr. Pepper find the time to respond back to followers with quippy and fun responses. It doesn’t have to be a full on conversation, but replying can do wonders to your Instagram engagement.

According to our Sprout Social 2016 Q2 Index, one in three users will go to a competitor if they’re ignored on social. This should mean everything to your business on Instagram. Unanswered questions leave a bad taste in people’s mouths.

So make sure you’re willing to put in the effort to respond to those in need. If you want recommendations and good reviews, be ready to use Instagram as a source of information and connectivity.

5. Connect With Influencers

As we previously mentioned, many brands incorporate user-generated content to connect with users, collaborate on content and promote one another’s Instagram. But these people don’t need one million users or have to be a celebrity to help you gain more exposure.

View this post on Instagram

A post shared by YETI (@yeti)

Instead, brands have to find their niche social media influencers that can actually increase engagement and the discussion around your company. Here are key steps for finding influencers on Instagram:

  • Use BuzzSumo to find your industry leaders and follow them. This is a great way to find lesser-known influencers with a core demographic following in your specific industry.
  • Engage with influencers and don’t jump straight to asking about collaborations. Comment on their content or ask a few questions that are related to your industry. Then you can ask the bigger question.
  • Start small. More likely than not, top tier influencers have already been contacted or possibly have a process in place for collaborations. Start on the smaller side and build your way up to those who have massive followings.

It’s smart to nurture and value your connections because just like your audience, influencers deal with robotic messages all the time. Try to build real relationships by meeting up at industry events or asking to host joint webinars.

There’s a lot of ways to connect, but if you do it right, your successful Instagram account will be a source of entertainment and information for your audience.

Update: Instagram made changes to their Graph API in 2018, which may affect functionality mentioned above. Read here for more information

Instagram Success Tips: Generate 700-1000 Followers Every Week

So, you want to know how to be successful on Instagram? While there are over 800 million monthly active accounts, being an  Instagram success story is still possible.

You will be required to put in a lot of work and effort, but the outcome is worth it.

Doing so will help your account stand out and gain a targeted following. For the last few weeks, I’ve been gaining over 700 new followers every few days.

This is down to several strategies which I’ll be explaining in this article, including how I use Sked (formerly Schedugram) to plan, create, and automatically publish content. The best thing of all, these can be applied to both personal and business accounts.

Are you ready to be an Instagram success?

  1. Create the perfect bio
  2. Produce interesting content
  3. Post regularly
  4. Identify top hashtags
  5. Utilise Instagram Stories
  6. Take advantage of Instagram Highlights
  7. Cross promote friends and influencers
  8. Go Live on Instagram
  9. Engage with your followers and targeted audience

1. Create the Perfect Bio

Before anything, you first need to make sure your Instagram bio is attractive. It needs to be able to tell your audience who you are, what you do and includes a clear call-to-action.

This is mandatory to becoming an Instagram success. Your targeted audience won’t follow you if they aren’t interested in what you have to offer and being able to tell them that within a few words is important.

Check out the below examples to get inspiration for your Instagram bio to help achieve Instagram success.

MyProtein’s Instagram Bio

As you can see from the above screenshot, MyProtein explain who they are, how you can get involved and lastly giving them some sort of value by entering their competition to win their products for free. Clear, attractive and informative.

Creation Agency Instagram Bio

Creation Agency’s Instagram bio consists of what the agency does, who they are, what they have to offer on the platform by following and also a few links for extra information. The last link takes you directly to the latest blog post.

My Instagram profile bio consists of who I am, what I do, where I’m going next and a clear call-to-action to follow on Facebook.

Straight away you will be able to identify what type of content I would likely post. This is exactly what you need to do so your targeted audience have an actual reason to follow you.

You also get one clickable link that you can add to your profile, so it’s worth putting some thought into how best you can use it. Many brands use it to link to their websites but that may not be the most beneficial way to use it.

One way you can get more mileage out of your profile link is to use a redirect URL. It’ll allow you to send traffic to any web page you want, every time you post. It’s a great way to promote different offers to your followers and the good news is, you get three branded redirect URLs for free with every Sked account as a part of the app’s link-in-bio feature.

For more detailed tips on how to set up a redirect URL and create the perfect Instagram bio, check out this article.

Back to Content Menu

2. Produce Interesting Content

Now you have got a quality Instagram bio sorted for your account, it’s time to think about your content plan.

If you create low-quality boring content that just really sucks and isn’t attractive, too many words and not interesting to your audience, don’t expect to be an Instagram success.

Throwback to an early morning Christmas day walk to Loch Tummel. Where did you spend Christmas?

A post shared by Gareth O’Sullivan – Travel ✈🌎 (@garethgoesplaces) on

This platform is all about content, and not just any content. It’s about sharing high-quality interesting content.

In order to succeed, you need to plan out your content strategy and create eye-catching media – whether that’s images or videos. It’s not that hard to create super engaging content on Instagram…

On the go with #GoProFamily member @theblondeabroad. 🇿🇦 Update your #GoProApp today for the ability to connect, control, + share #GoProFusion content from both Android + IOS devices. 📱 • • • #GoPro #GoProTravel #Paragliding #SouthAfrica #GoProGirl #TravelPhotography

A post shared by GoPro (@gopro) on

There are lots of tools available on the web and app stores that will help you create striking content. When I’m not using Photoshop, I’ll tend to use tools like Canva, Adobe Spark Post, Typorama or other tools on the web.

In fact, if you haven’t tried it yet, Sked’s Canva integration is a great way to add graphic design elements to your images and give them an extra ‘wow’ factor before scheduling them to post automatically.

To get started, log into your account, click on the ‘Upload posts’ option, then ‘Create banner with Canva’. This will open the Canva integration, as in the image below.

Next, upload an image (see green arrow above) and let your creativity take over using Canva’s wide range of drag-and-drop tools. You can add text, borders, frames, backgrounds, shapes, and more … the options really are limitless.

Once you’re happy with your design, click on publish, fill out your caption and first comment, then add it to your queue or schedule it to post on a specific time/date.

Back to Content Menu

3. Post regularly

Posting regularly is one of the ingredients on how to be an Instagram success. This requires you to be very active. Ideally, you should be posting a least once a day.

If you can post more than that, 2-3 times a day will get you the most reach and engagement, especially to grow your account.

While it can be a pain to post several times a day, Sked comes in handy for this and automates your posting.

Just set-up your content queue and add the Instagram content. To do this, open your account and click on the ‘Setup queue’ option on the homepage.

Next, select your account, enable your queue (see green arrow below), and choose your timezone (red arrow). Then, click the ‘Add’ button for the days you want to post and set the time (blue arrow).

Now, when you add a post to your queue, Sked will automatically post it for you when your preferred time comes around.

I would also recommend identifying the best time to post on Instagram.

This also applies to Instagram Stories. You should be utilising that feature mostly every-day or when you have the chance to show off interesting content.

You could also make use of Instagram stories by promoting your latest content, telling your audience you have uploaded a new post (and in case you didn’t know, you can schedule images and videos to post automatically to Instagram Stories using Sked, too).

Back to Content Menu

4. Identify Top Hashtags

Throughout my time managing various Instagram accounts I’ve come across a lot of businesses making silly little mistakes on Instagram that really affects their chance of growth and being an Instagram success.

These little mistakes can be anything from using no hashtags to a bunch of random non-related hashtags to even no caption!

When sharing content on Instagram, it’s vital you utilise Instagram hashtags. The reason being you will maximise your chances of reach, engagement and potential growth.

For all content I share on the platform, I make sure to use up all 30 hashtags – this gives me maximum exposure.

I also make sure to do regular in-depth keyword research to find the best hashtags that will give me the chance of being featured in the top nine posts.

Instagram hashtag keyword research is very important. If you get it right and manage to rack up a lot of engagement within a short period of posting, you may even hit the explore page.

If I were you, I would start doing Instagram hashtag research and then use Sked’s hashtag manager to keep them organised. You can use it to store all your hashtags separately or in groups, which is really handy if have more than one account to manage.

It’s much easier than storing them in Evernote and having to copy-paste them all the time. If you haven’t tried hashtag manager yet, take it for a test drive and see what you think.

Back to Content Menu

5. Utilise Instagram Stories

Instagram Stories can be used in various ways. It’s a brilliant feature that should be utilised regularly. Especially when your account surpasses 10,000 followers which enables you to start adding hyperlinks within your stories.

This is a fantastic way to drive more traffic and generate more business from Instagram.

You should also create polls on Instagram stories to find out specific information about your followers, for example, what type of content they prefer.

Using this feature to announce a new post is also a great strategy, as a result, you will see an increase in engagement much faster.

And you can use Sked to schedule image and videos posts to publish automatically to Instagram Stories, as well as to add clickable links. To find out how to enable story posting for your account, check out this article.

Back to Content Menu

6. Take Advantage of Instagram Highlights

Taking advantage of Instagram’s recent update which includes the ability to display story highlights on your profile, is the perfect strategy for increasing website traffic.

You might consider creating a few highlights to promote and encourage your audience to follow you on other social networks.

You may decide to create a few product highlights including a hyperlink to directly buy the product or service. Use your creative mind to find interesting unique ways to increase traffic, engagement and follower growth – all of which will help you become an Instagram success.

Back to Content Menu

Cross promoting contribute to Instagram success if done right. Make use of your other social accounts to help grow your Instagram.

Share your Instagram updates on your Facebook or Twitter, consider even showcasing your Instagram uploads on your website – ASOS do a great job of this to promote their clothing. You can also automate your Instagram uploads directly to your Twitter by using tools like IFTTT.

Depending on how big your account is, you should consider connecting with large accounts and Instagram influencers, ask them if they would be willing to collaborate.

However, if your account is nowhere near the same size nor the engagement ratio, then you should really consider providing value before you drop that ask.

I’ve done this plenty of times and it has really helped with follower growth and engagement. This strategy can also be done via Instagram Stories and is quite effective.

Back to Content Menu

8. Go Live on Instagram

Instagram Live can bring in a lot of engagement and new followers, especially if you provide value and share it across your social channels.

If you promote it before-hand using hashtags in your story and posts you’ll most likely gather a few new interested followers wanting to see what you have to offer.

Instagram Livestreams are great for driving traffic too if your Instagram Live has racked up a lot of viewers, considering dropping in a few call-to-actions such as telling them to click the link in your bio for exclusive content.

Your Instagram Live should be interesting to your audience and that can be achieved by sharing what happens behind-the-scenes.

You could also do weekly or monthly question and answer streams, these are great for your audience to get to know you more and for you to find out what your audience likes to know about you, giving you more ideas for content.

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9. Engage with Your Followers and Targeted Audience

Ultimately, being an Instagram success on Instagram also comes down to how you engage with your followers.

If you show that you are an actual human behind that profile picture and actively reply to your audience’s comments and direct messages regularly they will be more likely to engage with your content and recommend you to their friends, family and followers.

This also applies to engaging with your followers content.

Leaving a few likes, comments and following back your audience will help build positive healthy relationships encouraging engagement and trust. This can be very effective when engaging with targeted audiences. I’ve found this one of the best ways to grow my accounts.

When I’ve identified targeted accounts or competitors that have a large following, I’ll visit their followers and engage with their content providing it’s suitable.

This is very effective as they will receive a notification each time I engage with their account. For the best results, I would highly recommend spacing out your interactions.

For example, I tend to like a few of their pictures, then 10 minutes later I’ll leave a comment, 20 minutes after that I’ll possibly follow them.

This will give them three notifications all at different times, of which they would probably want to find out who I am. You will have a better chance of them checking out your profile.

If they do and they like what they see, they may engage with the content on my account and potentially drop a follow. That’s how great relationships with a targeted audience are then built.

However, I wouldn’t just stop there.

You should continually engage with them whenever you see their posts in your feed.

This will keep them engaging back with your content unless they already do. The more “human-like” your account is, the more engagement and interaction you may receive.

Back to Content Menu

Over to you

So now you know how to be Instagram success story, you just need to action the above tips and try out different types of content and hashtags. Never be afraid to experiment with your marketing.

Recap: How to be an Instagram success

  • Create the perfect bio.
  • Produce interesting content.
  • Post regularly.
  • Identify top hashtags and use them effectively.
  • Utilise Instagram Stories as much as possible.
  • Take advantage of Instagram Highlights.
  • Cross promote friends and influencers, the bigger the account, the return is usually much better.
  • Go Live on Instagram with interesting topics/stories and include call-to-actions.
  • Engage with your followers and targeted audience on a regular basis to build a healthy relationship.

If you’re looking to carve out hours in your social media workflow, sign up for Sked’s 7-day trial. Our all-in-one Instagram scheduler allows you to automatically post images, carousels, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week.

10 rules for Instagram success | Alliance of Free Entrepreneurs

Instagram is a popular business promotion platform where you can actively present your products or services, communicate with customers and attract them. To achieve effective work of a business account on Instagram, it is not enough just to post photos and like everyone in a row. You need to blog wisely: know and apply the rules of a successful Instagram.

Today we will share the secrets of success on Instagram that will help you make yourself known, please users and outperform your competitors.

1. Register your account correctly.

Make the name and login the same as the brand name. It is necessary that already by these words it is clear what you are doing. Obviously, this is a key point in order to be found through the search, but not everyone takes this into account.

Put a bright, clear avatar, when you look at it, it becomes immediately clear what the account is about.

Profile description should be interesting and informative. Using emoticons would be a plus.

Specify contacts for quick communication with you.

2. Create a content plan.

The regularity of publications and the alternation of different types of content are the basis for proper management of the page on Instagram. Having thought through everything in advance, you can warm up the audience’s interest before promotions, discounts or events, and also, you will always be in sight.

3. Post when it's hot.

The peak of traffic on Instagram occurs from 17.00 to 21.00. These are general statistics. There are special services that will help determine what time your subscribers are active.

But there are also superficial rules for Instagram success. It is better not to publish the video during working hours, because many users will not be able to watch it due to office restrictions, and then they will most likely forget to return to it, even if they intended to.

4. Use hashtags.

The chip came from Instagram, so hashtags are a must have in this social network.

They help buyers find your publications. The more hashtags, the wider the reach of the audience, but don't get carried away. 5-8 pieces will be enough.
You can use trending hashtags, you can come up with your own, and it's best to combine different ones. The main thing is to do it right.

5. Use geolocation.

Any user can click on a place of interest and see publications made there. Enjoy it! Mark suitable places and get additional traffic to your account.

6. Choose your photos wisely.

Instagram lives with images. Look for interesting angles, use filters, get creative. If you find it difficult to choose the best photo from a series or want to tell a story using a photo, use the new carousel tool. It allows you to post up to 10 photos or videos in one post.

How to use carousels for business?

7. Avoid overt promotional posts.

If you have bought an advertising post, approach its creation with a share of creativity.

For example, if a psychologist has ordered an advertisement from you, invite your subscribers to ask him a question and get an express answer from a professional. If you want to advertise an inexpensive product, arrange with the advertiser to draw this item among the commentators of the post. You can do the same for your own products or services. In other words, treat your subscribers with their interests in mind.

8. Create an activity.

Place discounts and promo codes in your account. For a subscriber, this is a powerful reason to stay with you and feel special.

Hold photo contests, offer reposts with specially designed hashtags.

Reply to comments, do it quickly. This is important for keeping the audience and converting readers into buyers. When a brand communicates with commentators, the latter have a sense of their own importance. It's always nice to be noticed and talked to.

Mention your followers in your posts with @. But do it appropriately.

Tag your friends in the photo. Friends of the tagged users will be able to see such publications, and you will get more coverage.

Create focus groups and test the product before the official launch.

Let subscribers express themselves through you. Starbucks, one of the most successful brands on Instagram, once every few weeks publishes, with a link to a source, a photo of one of the followers depicting the brand's product. Really cool?

9. Do not cheat your account.

Use only white advertising methods. By catching bots into your account, you will only reduce the response of the audience. Let there be not so many subscribers, but you will know that they are real.

10. Share your Instagram posts on other social networks.

Success secrets may be simpler and more obvious than you might think. By the way, do not forget to optimize reposts for other social networks: add a comment, tell a story.

Now you know how to succeed on Instagram. It remains only to start doing!

Register for an open online meeting for entrepreneurs, bloggers and everyone who starts their project on the Internet. We will tell you how to use social networks, collect subscribers and turn them into money.

9 Tips for Success on Instagram: Follower Generation

Back

Success on Instagram takes hard work and creativity. I will show you how to constantly increase the number of subscribers.

So you want to know how to succeed on Instagram? With over 800 million monthly active accounts, success on Instagram is still possible. It will take a lot of work and effort from you, but the result is worth it.

This process comes down to a few strategies which I will explain in this article. Best of all, they can apply to both personal and business accounts. Also, if you are interested in the topic of marketing strategy, I recommend reading another article on the topic.

Are you ready to succeed on Instagram?
  1. Create the perfect biography

First of all, you need to make sure that your Instagram bio is attractive. It should be able to tell your audience who you are and what you do, and should also include a clear call to action. This is a must for success on Instagram. Your target audience will not follow you if they are not interested in what you have to offer.

Creation Agency Instagram Bio

The Creation Agency bio on Instagram consists of what the agency does, who they are, what they have to offer on the platform by following them, and also contains several links for more information. The last link will take you directly to the latest blog post.

My bio on Instagram profile consists of who I am, what I do, where I'm going next, and a clear call to action followed by a follow on Facebook. You will immediately be able to determine what type of content I am most likely to publish. This is exactly what you need to do so that your target audience has a real reason to follow you.

You also get one clickable link that you can add to your profile, so it's worth considering how best to use it. Many brands use it to link to their websites, but this may not be the most profitable way to use it.

One way to make your profile link more effective is to use a redirect URL. This will allow you to send traffic to any web page you want every time you post. This is a great way to promote different offers to your followers.

  1. Create interesting content

Now that you have a quality Instagram bio sorted for your account, it's time to start thinking about your content plan.

If you create poor quality boring content that is just awful, unappealing, and not interesting to your audience, don't expect success on Instagram. This platform is designed for perfect content. It's about sharing quality, interesting content. To be successful, you need to plan your content strategy and create compelling media, be it images or videos. It's not that hard to create super interesting content on Instagram...

There are many tools available online and in app stores to help you create amazing content. When I'm not using Photoshop, I usually use tools like Canva, Adobe Spark Post, Typorama, inshot, Snapseed, or other tools on the web.

  1. Post regularly

Regular posts are one of the keys to success on Instagram. For this you need to be very active. Ideally, you should post at least once a day. If you can post more than 2-3 times a day, you will get the most reach and engagement.

This also applies to Instagram Stories. You should use this feature preferably every day or whenever you have the opportunity to showcase interesting content.

You can also use Instagram Stories by promoting your content and letting your audience know that you've uploaded a new post (and if you didn't know, you can also schedule images and videos to be automatically posted to Instagram Stories).

  1. Identify the most popular hashtags

In my time managing various Instagram accounts, I've come across a lot of companies that make little stupid mistakes on Instagram that really affect their chances of growing and succeeding on Instagram. These little mistakes can be anything from using a battery of hashtags to a bunch of random unrelated hashtags and even no caption!

It is very important to use hashtags when posting content on Instagram. The reason is that you increase your chances of reach, engagement, and potential growth. For all the content I share on the platform, I make sure to use all 5-10 hashtags - this gives me maximum accessibility. I also regularly do in-depth keyword research to find the best hashtags that will give me a chance to rank in the top nine posts. If you want to learn more information on the topic, I recommend reading the article about the reach strategy.

Instagram hashtag keyword research is very important. If I were you, I would start researching hashtags on Instagram and then use a hashtag manager to keep them organized. You can use it to store all your hashtags individually or in groups, which is really handy if you need to manage multiple accounts. It's a lot easier than storing them in Evernote or other notes and copying and pasting them all the time.

  1. Use Instagram Stories

Instagram Stories can be used in many ways. This is a great feature that should be used regularly. Especially when your account is over 10,000 followers, which allows you to add hyperlinks to your stories. This is a fantastic way to drive more traffic and scale your Instagram business.

You should also create Instagram Stories polls to find out specific information about your followers, such as what type of content they prefer. Using this feature to announce a new post is also a great strategy, as a result you will see engagement grow much faster.

  1. Take advantage of Instagram

Taking advantage of Instagram's recent update, which includes the ability to display story highlights on your profile, is the perfect strategy for increasing website traffic. You can consider creating a few highlights to promote and encourage your audience to follow you on other social networks.

You can create several basic product features, including a hyperlink, to buy the product or service directly. Use your creative mind to find interesting, unique ways to increase traffic, engagement, and follower growth to help you succeed on Instagram.

  1. Mutual promotion with friends and influencers

Cross-promotion makes Instagram successful when done right. Share Instagram updates on Facebook or Twitter, even consider posting your Instagram uploads on your website - ASOS does a great job of promoting their apparel. You can also automate uploads from Instagram directly to Twitter using tools like IFTTT.

Depending on how big your account is, you should consider working with big Instagram accounts and influencers, ask them if they are willing to collaborate. However, if your account doesn't have the same size or engagement rate, you really should consider providing value before giving up on this idea.

I've done this many times and it really helped with my subscriber growth and engagement. This strategy can also be implemented through Instagram Stories and is quite effective.

  1. Live on Instagram

Instagram Live can get a lot of attention and new followers, especially if you provide value and share it on your social networks.

If you promote it ahead of time using hashtags in your story and posts, you'll likely garner a few new, interested followers eager to see what you have to offer.

Instagram Lives are also great for driving traffic if your Instagram Live has attracted a lot of viewers, given the ability to add multiple calls to action, such as telling them to click a link in your bio for exclusive content.

You can also do weekly or monthly Q&A columns, these are great for your audience to get to know you more and for you to find out what your audience likes to know about you, giving you more content ideas.

  1. Interact with your followers and target audience

Ultimately, the success of an Instagram account also depends on how you interact with your followers. If you show that you are the real person behind this avatar and regularly actively respond to audience comments and direct messages, they are more likely to engage with your content and recommend you to their friends, family, and followers. This also applies to interacting with your subscribers' content.

By leaving a few likes, comments, and following your audience, you can build a positive, healthy relationship that encourages interaction and trust. This can be very effective when interacting with the target audience. I find this one of the best ways to increase my social media influence.

When I identify target accounts or competitors that have a lot of followers, I visit their followers and interact with their content. This is very effective as they will be notified every time I use their account. For example, I like some of their photos, then after 10 minutes I will leave a comment, after 20 minutes I may subscribe to them.

This action will give them three notifications at different times, from which they will probably want to know who I am. You will be more likely to have them check your profile.

If they do and like what they see, they may interact with the content in my account and possibly unsubscribe from a competitor. This is how great relationships with the target audience are built. However, I would not stop there.

You should keep in touch with them whenever you see their posts in your feed to keep them interested in your content.

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