How to add insights on instagram
How to Use Instagram Insights (in 9 Easy Steps)
Instagram Insights shows you engagement analytics that empower you to improve your Instagram for Business strategy.
You no longer have to guess about what works for your audience; Instagram Insights will tell you. You’ll therefore be able to get more likes, earn more followers, and grow your profile exponentially.
In this post, we’ll go over everything you need to know about Instagram Insights and how to leverage it to improve your Instagram profile.
What is Instagram Insights?
Instagram Insights is a feature that allows Instagram Business Account users to see analytics related to their profile and posts. From this data, you'll be able to identify what your audience likes and engages with the most to improve your Instagram strategy.
Why use Instagram Insights?
Instagram Insights allows you to get access to important user engagement data for your business profile. It’s not just enough to know the raw numbers, such as the amount of likes you get for one post. It’s important to understand your audience, too.
That’s where Insights comes in. It tells you how they do things, what they prefer, and who they are. You can certainly make business decisions based on gut feeling, but you're much more likely to hit the mark when you can validate assumptions with cold, hard facts.
Data and analytics help you measure the impact of your marketing efforts across different channels to see if there's something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format.
Social media isn't any different from other aspects of your marketing in the sense that it can be measured and improved upon. That's why you'll be able to create a more effective Instagram strategy using Instagram Insights.
To use Instagram Insights, you must first have a business profile. The good news? If you're already using a personal account, you can switch to a business profile right from your phone.
Here's how to convert your account in a few simple steps.
How to Get Access to Instagram Insights
- Open up your profile on the Instagram app.
- Access the Settings page.
- Tap 'Account.'
- Click 'Switch to Professional Account.'
- Choose your category and click 'Done.'
- Optional: Switch to a Business account.
- Optional: Connect your Facebook page.
1. Open up your profile on the Instagram app.
You can convert your Instagram profile to a Business account directly from your Instagram mobile app. First up, open up the app and click on your profile picture on the bottom right-hand corner of your feed.
2. Access the Settings page.
Next, it’s time to head to Settings. On your profile, click the hamburger icon on the top-right corner.
On the pop-up, click “Settings.”
3.
Tap "Account."A list menu will come up. Tap “Account.”
4. Click "Switch to Professional Account”.
By switching to a Professional account, you can get access to Insights immediately — even if you’re not a business.
5. Choose your category and click “Done.”
Choose the best category that describes you. Once you’re finished, click “Done.”
After, go back to your profile. Here’s what it will look like:
As you can see, you can immediately access Insights with a Professional account. If you’re a freelancer or content creator, you can stay as is, or you can take the extra step of switching to a Business account.
6. Optional: Switch to a Business account.
If you’re a business, organization, or brand, you’ll want to take the additional step of turning your Professional account into a Business account. A Professional account gives you full access to Insights, but is designed for independent digital creators. A Business account is more apt for companies.
Note that turning your account into a Professional account always comes before switching to a Business account.
To turn your account into a Business account, click the hamburger menu in the top right corner of your profile. Click “Settings,” then “Account.” At the bottom, click “Switch Account Type.”
Then click “Switch to Business Account.”
Done! You’re now a Business account with access to Insights.
7. Optional: Connect your Facebook page.
Lastly, if you have a Facebook Business page, it’s important to connect it to your Instagram Business or Professional account. To do so, go to your profile and click the “Edit Profile” button.
Under “Profile Information,” click “Connect Facebook page.” Follow the prompts to connect your Page or create a new one.
Be sure to already have a Facebook account prior to connecting your page. Click here for instructions for setting up your Facebook Page if you don't already have one.
Once you’ve set up your Professional or Business Account, you can begin to use Instagram Insights.
Before we get into specific instructions for using it, however, here are the analytics on this channel that marketers need to know and understand — and how to use them.
Instagram Insights Explained
Let’s look at Instagram Insights from a bird’s eye view and zoom in piece-by-piece.
Insights Overview
Insights Overview is the “home page” of Instagram Insights. Here, you’ll see how you’ve fared overall.
You get several pieces of information on this page:
- Date Range: This represents the days and weeks of data on the screen. You can change the amount of time by clicking “Last 7 days” on the top left-hand corner.
- Information: If you’re ever lost or don’t know what something means, you can click on the “i” button on the top right-hand corner and get definitions for the terms on the screen.
- Accounts Reached: Accounts Reached refers to the number of unique users who have seen your content — posts, stories, reels, videos, Live videos, and promoted ads — at least once.
- Accounts Engaged: Accounts Engaged refers to the amount of users whom 1) you’ve reached and 2) interacted with your content in some way. Interactions can include likes, saves, comments, shares, and replies.
- Total Followers: Total Followers refers to the number of people who follow you.
- Content You Shared: This section gives you the overall number of posts, Stories, reels, videos, Live videos, and promotions that you’ve shared.
Now, let’s go into “Accounts Reached,” “Accounts Engaged,” and “Total Followers” in more detail.
Accounts Reached
In Accounts Reached, you’ll see more specific information about the users who have seen your content and interacted with your profile in some way or form.
Lets’ break down the different pieces of information you’ll find in this page.
- Reached Audience: The reached audience section shows you how many unique users have come across your content. Your reached audience will be broken down by follower status, gender, age, countries, and cities. You can also see the amount of people you’ve reached via ads and promotions.
- Content Reach: The content reach section allows you to see which types of posts have reached the greater amount of people. You’ll first see a graph with the number of people who’ve seen your posts, stories, reels, IGTV videos, and Live videos. Underneath, you’ll see your individual top-performing posts based on reach.
- Impressions: Impressions refers to the number of times all of your posts have been viewed — including repeat views by the same users.
- Profile Activity: Profile activity breaks down the actions users take after visiting your profile.
You can see the number of website taps, business address taps, call button taps, email button taps, and text button taps. For these metrics to show up, however, you have to have set up those buttons.
Accounts Engaged
Accounts engaged refers to the number of users who interacted with your content beyond just watching it or scrolling past it. Let’s break down the sections on this page.
- Engaged Audience: The engaged audience section shows you how many unique users have liked, commented, saved, shared, or replied to your content. Your engaged audience will be broken down by follower status, gender, age, countries, and cities.
- Content Interactions: The content interactions section shows you the total number of times people have liked, commented, saved, shared, or replied to your content. It then breaks down this number on a per-post basis. You’ll also see your top-performing posts per category.
Total Followers
The total followers page of Instagram Insights allows you to see the total number of users who follow you. You can also see follows, unfollows, top locations, age ranges, and genders.
Under total followers and its demographic breakdown, you’ll then see one more section: most active times.
- Most Active Times: The most active times section shows you the hours and days that your followers are most often on Instagram. This allows you to determine the best times to post so you can engage the greatest amount of followers.
How to See Post Insights on Instagram
To see post insights on Instagram, navigate to your Instagram profile and click the button that says “Insights” right above your posts. Alternatively, click the hamburger menu on the top right-hand corner and tap Insights. There, you’ll be able to see Insights for all of your posts, reels, live videos, and more.
Next, let’s go over how you can see insights for individual posts on Instagram.
How to See Insights for an Individual Post
- Navigate to your profile.
- Navigate to the individual post you’d like to see insights for.
- At the bottom of the post, there will be a banner. Tap View Insights.
- You can now see how many likes, comments, shares, and saves your post received.
How to See Insights for a Reel
- Navigate to your profile.
- Navigate to the individual reel you’d like to see insights for.
- At the bottom of the reel, there will be a banner. Tap View Insights.
- You can now see how many plays, likes, comments, shares, and saves your reel received.
How to See Insights for a Story
If your Story is currently live on your profile:
- Navigate to your profile.
- Click on your profile picture.
- Scroll up on the story.
- You’ll immediately access insights for that Story, including replies, exits, link clicks, forwards, and more.
If your Story has already expired or more than 24 hours have passed:
- Navigate to your profile.
- Tap the Insights action button at the top of your post grid.
- Under Content You Shared, tap the row of Stories you’ve shared in the past.
- Swipe up on the individual story you’d like to see insights for.
How to See Insights for a Live Video
If you’ve just finished your Live video:
- Tap View Insights immediately after finishing your video.
- You’ll now be able to see the number of viewers, likes, drop-offs, comments, and other interactions.
If you broadcasted your Live video in the past:
- Navigate to your profile.
- Tap the Insights action button at the top of your post grid.
- Under Content You Shared, tap the row of Live videos you’ve shared in the past.
- Click on the old Live video you’d like to see insights for.
How to See Insights for a Video
- Navigate to your profile.
- Click the Play triangle button (▶) right above your post grid.
- Tap the video you’d like to see insights for.
- Tap the horizontal (⋯) or vertical (⋮) three dots on the corner of the video.
- Tap View Insights in the pop-up menu.
Next, we'll get into how to use Instagram Insights in your day-to-day.
How to Use Instagram Insights
Instagram Insights is a fantastic tool, but it can be hard to know what to do once you gain access. Here are some of the most useful ways you can use Insights as you grow your Instagram profile.
1. Measure reach.
Click the Accounts Reached section. As mentioned, reach reflects the number of unique users that have seen any of your Instagram posts.
Within this category, you'll see insights for:
- Top Posts: The posts that generated the most reach.
- Top Stories: The Instagram Stories posts that generated the most reach.
- Top IGTV Videos: The IGTV videos that generated the most reach.
- Impressions: How many times your posts were seen.
- Profile Activity: Profile visits, website taps, and other activity.
Some of these insights can be expanded for more insights.
2. Track profile visits and followers.
On the Accounts Reached page under Account Activity, you'll be able to see Profile Visits.
Profile Visits reflects the number of times your profile has been viewed.
Find out how many of your profile visitors are turning into followers by dividing your number followers by the number of visitors. Track this number over time to find out whether your “conversion rate” is increasing or decreasing.
3. Determine website clicks.
Website Taps can also be found under Accounts Reached > Profile Activity. This insight reflects the number of times any links you've included in your business profile have been clicked.
5. Track content interactions.
Navigate back to Insights Overview and tap Accounts Engaged. This will bring up a page that shows how your content is performing in terms of engagement, breaking down the metrics by content type.
Likes speaks for itself, reflecting the number of users who liked your post. As with likes, Comments reflects the number of comments left on your post. Saves highlights the number of unique users or accounts who saved your post. If any of these numbers are low, it’s important to reevaluate your Instagram strategy.
6. Track your followers.
Navigate back to Insights Overview and click Total Followers. You'll then reach the Follower Breakdown page.
This page reflects how many followers you've gained or lost over the past week, as well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts.
7. Learn which actions were taken on your post.
To view insights for a specific Instagram post, start by visiting your profile. Tap on the post you'd like to look into, then click View Insights below the image
Under the “Profile Activity” section, you’ll find out the number of actions that users took on your profile as a result of seeing your post — things like visiting your profile, then taking an action like clicking on your website link or following you.
8. Use "Reach" to see where your post showed up in feeds.
Previously named “Discovery,” Reach indicates where your post was seen — or discovered — the most, including how many accounts weren't already following you when they first saw the post.
This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user's home feed, a search, your profile, a location tag, or a hashtag.
Reach insights also include data on a post's reach — which reflects the number of unique accounts that saw your post.
9. View Story insights.
Instagram users with a business profile are able to view insights into their ephemeral Stories.
To view your Story insights, navigate back to Insights and scroll down to Content You Shared section on the Insights Overview page.
Scroll down to the Stories section, and you'll be able to see insights for older stories, as well as any that have not yet expired.
Next, we'll get into the more specific insights you can explore.
Impressions
This insight represents how many times your Story was seen.
When viewing these insights, keep in mind that you're able to add multiple images or videos to your Story.
When you do this, every piece of visual content in your Story is counted as a single photo or video in your post.
Let's say you add six photos to your Story. Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression.
The same goes for Story content that has been viewed by a single user more than once. Instagram still only counts that interaction as the entire Story having received one impression.
Reach
This insight reflects the number of unique users that have seen your Story.
Taps Forward
This insight reflects the number of times a user taps your Story photo or video to skip to the next piece of media.
Taps Back
This insight reflects the number of times a user taps your Story photo or video to go back to the previous piece of media.
Replies
This insight reflects the number of times users send messages through the Send Message text box on your Story.
Swipe Aways
This insight reflects the number of times users swipe to skip to the next account’s Story — not to be mistaken for "tap forward," which reflects users skipping ahead to your next piece of Story media.
Exits
This insight reflects the number of times a user leaves the Stories section entirely to return to the home feed.
Measuring Your Effectiveness With Instagram Insights
Now that you know how to access data to inform your strategy with Instagram Insights, you can analyze that data and determine what's working for your audience (and what's not). From there, creating content that gets a ton of engagement will be a lot easier as you consider those benchmarks.
Editor's Note: This post was originally published in January 2018 but has been updated for comprehensiveness.
Topics: Instagram Marketing
Don't forget to share this post!
How To See Post Insights On Instagram I Statusbrew
Over the years, Instagram has transformed. It's no longer a platform where people just share selfies or post pet photos.
It has become a platform where you as a small business owner get unmatched opportunities to boost visibility & grow customer base.
But with increasing competition on the platform, it becomes vital to track insights to grow your business on Instagram.
Top brands & businesses are relying on advanced analytics as a core competitive advantage.
Analytics is helping them to agilely respond to real-time market changes & helping in winning customers.
At its core, Instagram post or story or reel insights are the science of mining data to measure marketing efforts & to see if any improvisation is required.
To measure the Instagram insights effectively, you require to understand the mechanism of the entire process.
Scroll through the blog to get an overall idea of how to track Instagram insights & ponder upon the tactics to grow your business profile.
- What Is Instagram Insight?
- How To View Insights On Instagram
- How To View Feed Post Insights On Instagram
- How To View Story Insights On Instagram
- How To View Reel Insights On Instagram
- How To View IGTV Insights On Instagram
- How To View IG Live Insights On Instagram
- Importance Of Viewing Instagram Post Insights
- Tips To Grow Your Instagram Presence
- Build A Comprehensive Instagram Strategy With Statusbrew
What Is Instagram Insight?
"Information is the oil of the 21st century, and analytics is the combustion engine.
" -Peter Sondergaard.
Insights on Instagram are the data that helps your business to analyze & understand your prospects. It is a great way to observe the basic analytics of your Instagram profile, your feed post, followers, reel & Instagram story.
Insights empower users by providing data about followers growth, visitors number & demography, engagement & reach.
Worthmentioning that Instagram insights are only available to business profiles & public accounts that receive a considerable number of engagement.
From the insights data, you'll be able to identify what your audience likes and engages with the most & accordingly improve your Instagram strategy.
However, the primary downside of the native 'Instagram Insights' tool is that you can track the metrics of your post or profile for a limited date range. Here social media management app like Statusbrew comes into the scenario as it allows you to measure the analytics for an extended date range.
Instagram analytics are essential to track as it empowers the user to understand the performance of your post and your overall account metrics.
-
Analytics offered by the native Instagram app helps to interpret the Instagram metrics & understand the pattern in them. For example, you can measure the number of followers you have with the 'Instagram Insights' tool, which is a metric.
-
It also equips you to get the followers' growth rate over a specific time, how swiftly your followers are growing; that is analytics.
-
There are two main ways you can access analytics of your account: through Instagram's native tool called 'Instagram Insights' or through a social media management tool like Statusbrew.
Suggested Read: How to Manage Multiple Instagram Accounts From Your Phone Or Desktop
How To View Insights On Instagram
Instagram insights are available only on the app, so you'll need to install the Instagram app to get the insights.
However, to set up a business profile & to access your Instagram insights, consider taking the following steps:
Steps To Set Up A Business Account
Step 1: Open your Instagram app & change your Instagram profile to 'Public'.
Step 2: Now navigate to your Instagram 'Profile' & go to 'Settings'.
Step 3: Scroll down & tap on "Switch To Business Account".
Step 4: You'll see screen instructions to connect your 'Facebook Page.' For an Instagram business account, users require to have a Facebook page. Your Facebook page does not need any content, or it does not have to be branded; it simply should exist. If you do not have a Facebook page for your business during this fourth step, you can create one.
Step 5: Check all your details & once confirmed, tap on 'Done.
Steps To Access Instagram Insights
Once you switch your Instagram profile to 'Business Profile', you can easily access Instagram insights.
Check out steps to access insights on your business profile:
Step 1: Open the Instagram app & tap on your profile picture on the bottom-right corner to navigate to your profile.
Step 2: Tap on the three-bar menu on the upper-right corner.
Step 3: At the top of the menu, you'll find 'Insights' & to access it tap on the graph icon.
Step 4: You'll find three tabs, 'Activity, Content and Audience,' by tapping on them; you can switch between the three & can get the analytics about your Instagram profile.
Exploring The Meaning Of Profile Instagram Insights
Instagram insights offer different terms, numbers & graphs that help you enrich your marketing strategy. Understanding these metrics ensures effective lead nurturing & high conversion rates.
Let's dive into the insights to analyze the meaning delivered by the figures & how it can be implemented in the marketing effort by extracting the practical information.
Under the 'Instagram Insights' tab, you'll find another tab containing three different information:
1. Activity
The 'Activity' tab encompasses the number of people who interacted with your content. It also measures the number of accounts your profile has reached with your Instagram posts.
The 'Activity' tab is broken down into two subsections of Instagram insights: Interactions and Discovery.
Interactions: This subsection of the insights tracks the total number of actions taken on your account in the past week. It offers metrics such as the number of visitors to your profile, number of clicks on the link on your bio, etc. Following are the detailed insights provided by the interaction subsection:
-
Profile Visits: The total number of users who have visited your Instagram profile.
-
Website Clicks: The number of Instagram users who have clicked on the website link in your bio.
-
Email: The total number of times users have tapped on email on your profile.
-
Call: The gross number of times users have tapped on call feature on your profile over the past week.
-
Direction: If you have listed an address on your profile, insights show how many of your followers have asked for direction.
Note: Using the graph, brands & businesses can monitor which day of the week has the most interactions. Also, you can compare the interactions from last week.
However, remember that this section of 'Instagram Insights' offers insights for a limited period, i.e., only to the past seven days. However, with Statusbrew Instagram insights tools, you can measure insights for an extended period.
Discovery: Discovery tracks & analyzes the total reach and impressions of your content for the current week. This section displays your content's overall performance and also tracks the effectiveness of your content. Discovery offers two prime metrics:
Note: Discovery helps you to draw a comparison between your campaigns.
By tracking reach & impression, you can have the brevity about the efficacy of your Instagram account promotions.
It also helps you analyze if a specific content should be a crucial part of your social media strategy to reach out to your targeted prospects.
The activity tab reveals the influence of your page and details of how people have interacted with it.
2. Content
Under the content tab of Instagram insights, you'll get the metrics relating to individual posts on your profile. Metrics offered by 'Content' insight include photos and video content, story & any promotional paid post published on your profile. The content tab is further split into Feed, Story & Promotions.
Feed: Feed Instagram insights under the content tab provide you with the analytics of your feed from the past two years.
It also empowers users to sort insights by content type, metric, and time period. You can filter the insights by the number of unique accounts that followed the CTAs, total number of comments on your post, engagement, follows, get direction, profile visits, reach & impression on your post, etc.
Story: Story insights subsection under the content tab provides you insights into your story's performance.
These metrics shed light on users' behaviors on your story, such as how they view and interact with your story. Story insights help you to shape & plan story content for the upcoming campaigns.
With story insights, you can access figures associated with the story such as impressions, reach, exit, replies, viewers, forward, backward taps for the next story.
Promotions: This section of the content tab of Instagram insights provides you the metrics associated with any promotions and paid ads you've published or had running on your account.
With promotion insights, you can view the number of 'Profile Visits' from your paid post & impressions, reach, and engagement on the posts. Furthermore, promotional insights also equip you with the audience demographics such as gender, age, and location.
Analyzing the promotion insights helps brands evaluate paid promotional campaigns and get in-depth ideas about which type of content can effectively reach the business goals.
3. Audience
Instagram insights' 'Audience' tab empowers you with a better understanding of your target audience. You get the overall details of your audience & their demography; and data on variation in followers' growth in the profile.
Audience tab provides you primary four key set of metrics such as:
- Gender: The percentage split of your followers based on their gender.
- Age Range: It provides the age brackets of your followers.
- Top Locations: These metrics give you the data about the geographical locations of your followers.
- Followers: It gives you insights about the busiest hour of a day & days of a week when most of your users are active.
Note: The audience section is one of the prime insights which can help build and improve your Instagram marketing strategy.
Along with understanding your segments of the audience who are your followers, it also allows you to decipher the time in which your followers are most active.
It is indeed beneficial to plan and schedule your Instagram post to reach possible prospects.
To stay one step ahead of your competitors, you can connect your Instagram profile to Statusbrew. It offers Sentiment Analysis, which helps you to analyze followers behavior. Also, assist you with data about average post engagement, helping you optimize engagement on your profile, ensuring maximize social ROI.
How To View Feed Post Insights On Instagram
Individual post analytics on Instagram helps you observe how specific content or a particular message is resonating with your audience. Feed post insights on Instagram is a great way to analyze if your content is working well with your audience.
You can go with two different ways to access feed post analytics. The first way is through the Insights tab.
Step 1: Scroll to "Content You Shared" & tap on feed posts. It can provide your two years of feed post analytics based on a wide range of metrics: call button taps, comments, email button taps, follows, get directions taps, impressions, likes, post interactions, profile visits, reach, saves, text button taps, video views, website taps.
If you have enabled the 'Shopping' feature on Instagram, you can get even more metrics. Consider following this way to gain holistic view of content that has performed well in a specific period of time.
Step 2: If you are looking for a more detailed performance overview, tap "View Insights" below your published feed post. It'll give you access to the key metrics such as comments, sends, saves, interactions, i.e., profile visits, website clicks, accounts reached and followed, impressions including hashtags insights.
-
Each metric on the feed post provides relevant insights for your account. For example: likes, comments, and sent metrics help you to learn the type of content that motivates your customers to engage with your post.
-
Saves insights denote what content resonates deeply with your audience, ensuring a lasting value.
-
Website clicks indicate that your prospects want to learn more about your product or service.
-
Impressions denote your post-performance matching the Instagram algorithm. If on your feed post you are getting an impressive impression in the form of hashtags metric, it indicates that your hashtag formula is on the right track.
How To View Story Insights On Instagram
Like the Instagram feed post, you can access the Instagram story analytics through the insights tab. Instagram also allows users to get a story insights by swiping up on a live Instagram story.
- To get the story insight through the Insights tab, scroll down to 'Stories'.
-
Instagram story insights allow to get insights up to 30 days based on the metrics such as: back, call button taps, email button taps, exited, follows, next story, get directions taps, impressions, link clicks, forward, profile visits, reach, text buttons taps & website taps.
-
For a further detailed performance overview, swipe up on a live story. Then choose the insights icon on the left-hand side of the screen, where you'll find: Interactions, Impressions, Follows & Navigation such as Back, Forwards, Next story, and Exited.
Note: Impressions on the story calculates the number of times your Instagram story has been seen, whereas reach denotes the number of unique accounts that viewed your Instagram story.
Exited insight is the number of times a user swiped away from a specific story. Replies show the number of responses to a particular photo or video in your story.
Forward calculates the number of users that skipped the story post. Backward is the total number of followers that went back from the story post & 'Next Story' gives you insight into the number of taps to the next account's story.
Ensure to monitor the exited metrics closely, as these metrics indicate if your followers have lost interest in your story content.
How To View Reel Insights On Instagram
Instagram reels are 15 seconds musical clips that are getting immense popularity. Brands & businesses also use this feature to enrich audience engagement. However, Instagram reels analytics are quite a new addition to the 'Instagram Insights' tab.
Following are the steps to get reel insights:
Step1: Go to your Instagram business account & open the 'Instagram Insights' menu. There you'll find the reel tab. Tapping on the reel tab, you'll get up to 30 days' insights on your reel.
Step 2: Another way to access the Instagram reels analytics is to open a specific reel & tap the three-dot icon on the bottom right-hand corner of the screen. After that, choose "Insights."
Instagram reel insights include metrics such as Plays, Accounts Reached, Likes, Comments, Saves, and Shares. To enrich the reel analytics brands & businesses adhere to specific tactics:
-
Reels algorithm favors reels that are entertaining or which have a delightful surprise or twist.
-
Reel, which inspires to participate or starts a trend that others can easily participate gets more engagements.
-
The algorithm favors reels that use creative tools like text, filter, or camera effects & uses vertical video.
-
Be experimental with reels. Focus on trying something new. Try to create your brand's unique voice & for that, you must do a lot of research.
Note: Always avoid posting reels that are blurry due to low-resolution. Further, refrain from posting reels that are uploaded with a border around them. Also, never post reels that have the majority of the image covered by text. While posting reels, make sure to adhere to Instagram community guidelines.
Suggested Read: The Ultimate Guide To Instagram Reels | Get More Views Today!
How To View IGTV Insights On Instagram
IGTV feature on Instagram is the storehouse for longer-form video content. With this incredible Instagram feature, brands & businesses can display their products, share brand narratives or in-depth tutorials about the product feature.
Use IGTV to showcase content with which the audience can resonate & establish a long-lasting relationship.
IGTV performance can be viewed through the Instagram insights tab. Instagram allows users to get the views of IGTV video performance for up to two years.
Step 1: To access IGTV data, scroll to "Content You Shared" & tap the arrow beside your recent IGTV videos. From this section, you'll be able to access the various IGTV performance metrics such as Average Percentage Watched, Comments, Likes, Reach, Saves, Video Views, IGTV Video Interactions.
Step 2: Tap the three dots at the bottom of a published IGTV video and select "View Insights" to dig into the insights for an individual IGTV video. It gives you access to the number of views, likes, comments and saves for your particular IGTV.
Analyzing IGTV performance by filtering the metrics is vital as, by this assessment, you get the data about which video is making your audience hooked and engaged. Based on the data, you can know which content you should continue & where there is room for improvement.
How To View IG Live Insights On Instagram
To view insights on Instagram live videos, you need to have a business or creator account on Instagram.
To access metrics on Instagram live video, navigate to the 'Insights' tab. On tapping on 'Accounts Reached' in the 'Overview' section, you'll get the IG Live analytics.
There's another way to access IG live video insights.
Step 1: Start your Instagram live stream.
Step 2: Right after the video is finished, tap 'View Insights'. In that way, you can get the analytics of the video. However, note that it may take a few moments for the metrics to load.
IG live insights comprise metrics such as account reached, peak concurrent viewers, & interaction metrics like comments and shares.
Account Reach: It is the metric for the total number of Instagram users who viewed your Instagram live stream.
Peak Concurrent Viewers: Concurrent viewers metric indicates the number of viewers watching your live stream at any given point.
This number of viewers changes as viewers join or leave the stream. With peak concurrent viewers, you get the illustration at its busiest point of how many viewers were watching the stream.
Comments: It calculates the number of comments a live video received.
Shares: Share counts the number of times Instagram users shared your live video on their Instagram story or with another user.
Insights for IG live videos are available for the videos created on or after 2021-05-24 & more changes are on the way.
Importance Of Viewing Instagram Post Insights
Across the globe, Instagram has 25+ million business profiles & 200 million Instagrammers visit at least one of the business profiles daily. Engagement with brands on Instagram is 10x higher than Facebook & 84x higher than Twitter.
The stats show that businesses are finding value in this social platform. But to uplift the Instagram bandwagon, you should know who views your profile or see your ads, how engaging your story & reel is, how your post is performing, and what value your account is actually driving.
Evaluating Instagram post insights is vital because:
- Insights help you to know your audience & to target the right audience group.
- The metrics guide the brands to understand the frequency of posting to drive more results.
Image Source: Starbucks/Starbucks Partners Instagram
- Drive relevant visitors to your website, ensuring a higher conversion rate.
- Insights guide you to set up effective ad campaigns that can maximize your social ROI.
- Instagram post insights are essential to enhance your marketing strategy. With the performance analytics of your content, audience engagement, you can plan an Instagram strategy that can give you a boost in the cut-edge social competition, augmenting your brand visibility.
Tips To Grow Your Instagram Presence
Instagram Insights is a tool available on Instagram that allows 'Business Accounts' to analyze the progress. Following are a few ways to propel your Instagram insights scores:
1.
Engage Your AudienceThe most effective way of increasing Instagram insights is to increase audience engagement. Audience engagement is a crucial element that makes the audience feel closer to the company. It increases their loyalty to a different degree.
Now, there are a number of ways in which you can engage your audience. You can frequently organize contests and giveaways, urging your followers to take part. You should further interact with your audience by promptly replying to their queries.
You should also ask your audience, from time to time, about their satisfaction with you, things they like about you, and suggestions they have for your company, while at the same time assuring them that their suggestions will be implemented in the best possible way.
View this post on Instagram
A post shared by KITKAT (@kitkat)
2.
Post High Quality & Relevant ContentThe quality of your post defines your brand image. And most importantly, the quality of your post decides the popularity and number of sales of a particular product or service.
The most important thing is the standard of posts. Posts don't necessarily always have to be serious in nature; they can be fun at times. But fun doesn't mean resorting to cheap stunts and content. Always maintain a level of decency in your posts.
View this post on Instagram
A post shared by KITKAT (@kitkat)
Another significant parameter post needs to maintain in order to be successful is relevance. The audience needs to feel relevance and sense in your products and services in order to be attracted by them. Through Instagram analytics, you can find out the kind of content your audience relates with the most.
Developing a content strategy is an effective way to maintain a positive and relevant post timeline. A content strategy essentially defines benchmarks in relation to frequency, style, types of images and hashtags to be used, themes, engagement while creating a post. This helps you maintain a standard in your post while keeping in mind the kind of audience you relate most.
3. Post When Your Audience Is Most Active
Instagram is a fast-paced existence. There are new accounts and posts coming up all the time. As everywhere, in Instagram too, recent posts move to the top of the feed. This means that newer posts have a higher possibility of being seen around the time they are posted.
Now, it is evident that your audience would not be online at all times, and it is equally apparent that, along with your account, your audience would be following other accounts. So, when they do come online, they will see the newer posts posted at that moment at the top of their feed.
You, hence, stand a chance to lose views in a situation like that. To overcome this you should take the help of analytics and find out when most of your target audience comes online. Like that, your post will come higher in your target audiences' feeds. You, hence, have a higher probability of being visible.
You should further schedule your posts, i.e., create your posts earlier and schedule the time on Instagram when they are supposed to be posted. Like this, you can ascertain that, even if you are not online or engaged otherwise, your posts will reach your target audience at the right time.
4. Include CTAs In Your Feed Post
Including CTA in your feed post is an effective way to increase your online sales statistics. As compared to other forms of the post, a CTA post dominantly has a higher sales rate.
Call to action is the use of effective sales words, phrases, web pages, and messages, which compel the users to act in a specific manner, immediately, specifically directs them buying a product or to avail a service.
View this post on Instagram
A post shared by SanDisk (@sandisk)
5. Optimize Bio & Caption
It is a common practice among social media users to read bio very intently, more so in business accounts. You should, therefore, take special care in writing your profile bio.
You should write an attractive and captivating bio while being honest about your abilities, the services, and the products that you have to offer.
Include essential products you offer, along with important terms of services. Using relevant hashtags and keywords in your bio is an effective way of increasing views.
Also, captions in posts play an essential role in promoting the brand. Use short yet relevant and effective captions in every post. The caption should be appealing while at the same time defining what is in store.
Suggested Read: 350 Best Instagram Captions For 2021
View this post on Instagram
A post shared by Titan Watches India (@titanwatchesindia)
6. Post Frequently & Reply Quickly
You should also make it a habit to post frequently and regularly. Posting frequently keeps you relevant in the minds of your followers, as well as Instagram algorithms. Your followers wish to hear from you regularly. So, cater to their needs as well.
You can make it a point to post user-generated content, for example, photos of products they buy from you. You can further give followers an insight into the working of your company or the people involved. This is a good way of appreciating the effort they put into following your brand; also, you never run out of content.
Your followers and customers are the ones you build your whole business upon.
So, it is crucial for you to reciprocate swiftly. Be it a private message, or be it an issue with a comment, reply speedily, and resolve any issues promptly and effectively.
Image Source: boAt Instagram
Further, you can involve your followers in discussion sessions and contests, wherein you can encourage them to post photos related to your products and services.
7. Collaborate With An Influencer
Today, influencers are essential people in the social network. They are influential & Instagram users often rely on their feedback. They also have a good knowledge of content placement that generates high visibility.
Influencers further guide their followers which brands and products can be specifically beneficial for them. Major influencers have an extensive follower base and reach. You could use that to your benefit by collaborating with these influencers.
Image Source: The Food Network9 Instagram
Find out the kind of influencers you can associate with, according to your products.
They can show the benefits of your products to their followers, urging them to try out your products and services. You could even conduct contests and giveaways through the influencers.
8. Use Hashtags
In the vast collection of a variety of posts out there, hashtags are an important way for users to find what one is looking for. When a user looks up a certain hashtag, posts with the maximum number of relevant hashtags show up higher in their timeline.
You should therefore use the maximum possible number of hashtags in your posts. This will ascertain that your post appears at the top of searches. While your existing followers will automatically view your posts with hashtags, your posts will be easily visible to new users.
Image Source: Statusbrew Instagram
Doing research on the kind of posts and topics that are relevant to your followers and other Instagram users of their age groups will help you to use the proper hashtags.
Further, research on what is trending, in general, will help you to implement hot topics into your posts.
It will further add some more weight to your posts.
With Statusbrew, create content, manage marketing campaigns, monitor engagement & analyze performance to drive results.
Stay in line with your strategies and evaluate your efforts with on-point reporting for your Instagram metrics. Review and export reports on activity, performance, growth, engagement, and more.
Statusbrew Instagram Story Insights equips users to review your prospects' social behavior & interaction with the story published during a particular time period.
Build communities by replying to messages, comments, mentions, and ad comments. Moderate comments by hiding, deleting or marking as spam.
Have you tried Statusbrew for marketing on Instagram? Start your free trial today.
Start Today
Statusbrew is a unified Social Media Management tool that supports Facebook, Instagram, Twitter, YouTube, Linkedin, and even Google My Business!
- Social Media Analytics
- Social Media Strategy
Hello everyone.
Today Sergey from our Hope Group team will tell you about the nuances of producing filming, how to create the “right” content for your project and what to do when something goes wrong not according to plan
548 views
In April, we were approached by a project that successfully runs its business on market places in order to create content for new sites. We will tell you about the stages of work that may be useful. nine0003
- Meeting - brief. At the first introductory meeting, your task, as a performer, is to ask as many questions as possible - from the color scheme that the customer wants to see to the age of the model. The more details you specify, the easier it will be during the shooting process.
- Planning. At this stage, we recommend that you collect all the initial data and requests in a Gantt chart. If you haven't used this tool yet, it's definitely worth a try. Structuring tasks by deadlines allows you to plan work correctly.
Those. the main goal at this step is to digitize all the information from the meeting in the form of tasks and deadlines. nine0012
- Collection and generation of ideas for a photo shoot. First of all, decide what and in what form you will show, make a list of headings (in what key you will present the product) and, based on them, select references and ideas for photos or videos. This will definitely simplify the process of working on the site for you. There will be no need to spend extra time coming up with an idea during the shooting process.
- Search for people, studio and decor. nine0015
- Start with a photographer and videographer. If you have not worked with photographers before, then you will need to spend a little time searching for them. Fortunately, word of mouth always works in stories or searching for accounts on Instagram. Gather a few contacts of photographers/videographers, review their portfolios and select 2 suitable masters.
Life hack 0. Why 2 each: if someone suddenly gets sick, disappears or something happens before shooting, there should be a fallback so that the models, studio and decor are not paid in vain. nine0012 - It is a bit more difficult to find a studio that will meet the requirements for interior, location, colors and, of course, price. Life hack 1. Consult with the photographer: they have good experience in working in studios and they will be able to offer the best option. If the photographer couldn't offer any advice, consider how good their experience with studios and photography in general is.
- Search for models. Three ways from cheaper to more expensive: nine0015
- find willing and suitable models among friends
- search on instagram and agree in direct
- apply to a modeling agency.
- Decor can be rented, bought from art shops or used in the studio. Life hack 3. Local stores help us in this regard (we are sure there are such spaces in your city too), which rent dishes, tablecloths and other accessories for filming. Leave a deposit and then share photos with the store, everyone remains win-win. Well, if something is extremely necessary, but you can’t rent it, you will have to spend a little. In our case, these were flowers, fruits, vegetables, drinks, photophones. nine0012
- Shooting. On the day of work in the studio, you should already have everything ready according to the Gantt plan, it remains to check and coordinate the work of the reference team. Life hack 4. Share among yourself who and what product will be photographed, so that everyone prepares the product, layout, model, etc.
, and the photographer only has to adjust the light and shoot the frame. - conducted 4 photo sessions (1 to create a motion video with a product, 2 to create content for the site, and 1 photo session to complete photo references that were not done before) and 1 video day (creating a video for the cover on website) nine0011 attracted 2 videographers and photographers
- work in 2 studios and several locations for video (apartment, park, coffee shop)
- participation 8 models
- created 496 (ready-made) pictures for the website and instagram + full video
Nuances: extremely fickle people I know (today they can, tomorrow they can't).
In this regard, agencies are more stable, but at the same time they are much more expensive. Life hack 2. Assess the risks, who can merge, and look for 2-3 more models in advance. Let them sit better than you will be left without a model on the set. nine0003
How to manage to shoot everything? Calculate how many photos you should have as an output, how many references you should definitely recreate. Estimate that 1 reference will take 2-3 minutes, then simple mathematics, multiply and get a certain number of hours. Life hack 5. Be sure to set aside time for preparation for the photographer, collection after the shooting is completed and time for force majeure (if someone was late, something was missing, something was not found). In theory, this should not happen with clear planning, but no one has canceled the human factor. nine0003
And an important point. Be prepared for the fact that you may miss something. Yes, not good. But it's better to take 80-90% good shots than 100% bad shots. And it’s even better to do it 100% right away, which doesn’t always work out.
As a result:
We are satisfied with the process, the customer is satisfied with the result.
For questions and proposals for cooperation: WA or TG +79137228067.
Insights to promote your business on the Internet in 2021 - Aitarget One Blog
Thrash creatives, podcasts and influence-marketing in Russia - we tell how the Severe St. Petersburg SMM conference went and what we, Aitarget One, did there.
On October 16, one of the largest digital conferences in Russia started in St. Petersburg - Severe St. Petersburg SMM. For 4 years now, representatives of the largest companies in the country have been gathering at this event to share knowledge, experience and cases from digital with the audience.
This time we discussed the latest trends/pain in the marketing world: targeting on TikTok and other networks, promotion through trash stories, iOS14 (and already 15), social media blocking, gamification in different businesses, chatbots and much more. nine0073
The Aitarget One team participated in the conference with a report and a public talk.
Tatyana Subbotina, Head of Business Development & Support, spoke about targeted advertising: what formats and settings work for different business verticals.
Tatyana shared fresh benchmarks that businesses should be guided by. If you observe the picture in dynamics by months, seasonality is visible: a drop in May, an increase in activity in August and September. All data was collected based on the analysis of more than 40,000 adsets from the experience of Aitarget One. nine0003
The public talk was attended by Elena Frolkina, head of the Yandex.Practicum product marketing team, Alesya Savinova, targetologist at Befree, and Anastasia Cherezova, marketing director of Aitarget One. We discussed the experience of promotion for verticals of education, eCom and B2C services.
It turned out that discounts do not work well in the educational business - this attracts non-target users. It is better to choose the audience carefully - this is difficult from a marketing point of view, but the result is higher and the business earns.
nine0003
We work with a segment of motivated conscious students, we do not sell to everyone. We have a quality product that cannot be cheap, which is why it costs above the average on the market. We do not sell through discounts or big offers. Our task is to give the value of our product so that a person understands why he needs to learn. Thus, we complicate marketing and attraction for ourselves, but we get a high-quality audience that likes our approach to training Elena Frolkina Head of Product Marketing Managers at Yandex.Practicum nine0088And according to the experience of the eCom business, frequent discounts work in the opposite direction: the buyer gets used to and does not want to buy a product/service for the full price.
There is a risk of overfeeding the buyer with discounts. We have a noticeable permanent decrease in conversions due to the lack of promotions / discounts, because our buyer is spoiled for sales and sales, waiting for them Alesya Savinova targetologist at BefreeWe asked Elena and Alesya to share insights in promoting their business.
