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How to add a shop now link on instagram


How Anyone Can Get The SHOP NOW Button On Instagram?

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Nowadays, especially in these days of quarantine and self-isolation, most people prefer to buy whatever they need from online shopping stores. In this way, Instagram has become one of the most popular social media platforms all over the globe which is also offering some amazing features for those who want to sell products and services online. By the way, one of the best features available is the “Shop Now” button which lets people purchase whatever they need directly from Instagram bio. 

But what is the shop now button and how can you add it to your Instagram profile? This is what we are going to teach you in this article. Don’t worry if you don’t have a business account, we have included solutions for everyone. Stay tuned!

Instagram SHOP NOW Buttons in 2020

To add a “Shop Now” button to your Instagram account, you need to have a business account on Instagram and also turn your account into a shoppable one. Unfortunately, as we have mentioned before, turning your account into a shoppable one is not a simple thing to do. For this, you must meet so many strict requirements. To illustrate, you must connect your Instagram account to a Facebook catalog, be located in some special spots of the world, etc that have been mentioned here.

However, in case you meet all the Instagram requirements, you can purchase a shoppable account and start selling products from there. Actually, having a shoppable account on Instagram, a bag icon appears on your page as you can see in the picture below:

shop now button

But what is this tab? In fact, on this tab, you can see all the posts that have shopping tags or in other words, are shoppable. In addition, here, you can see the names of the products, prices and also sales. 

shop now button

Then, by tapping on each of them, you can either tap to visit the product on the website or scroll down to see the description and also view similar products.

shop now button

As you see, it is a really amazing feature and lets you leverage your Instagram to sell products more professionally. However, it is hard to turn an Instagram account into a shoppable account. So, what to do instead? Well, keep on reading. 

Shop Now Button on Instagram Without a Business Account

Luckily, there is a free way to turn your Instagram account into a shoppable one and also add the “Shop Now” button to your bio. Additionally, using the following way, you don’t even need to have a business account on Instagram. So, this solution is literally for every user on Instagram. But what is it?

Well, our solution is to use AiSchedul. AiSchedul is a complete package of professional tools that will make you become an intellectual Instagram user. Using this tool, you can sell on Instagram without a business, and use all the Instagram features that are available only for business accounts. 

To illustrate, with AiSchedul, you have the ability to:

  • Schedule posts and stories on Instagram 
  • Monitor hashtags and accounts to find viral content 
  • Repost content on Instagram 
  • Run and automate Instagram giveaway contests
  • Give coupon codes to your followers 
  • Repost trending content using the social calendar 

And leverage your Instagram bio to sell more efficiently. But how can it help you to get the shop now button? One of the best tools of AiSchedul is the link in the bio tool.

Actually, using this tool, you can add multiple links to your Instagram bio, add clickable links to your posts and stories, link to social media websites using widgets, and also share links using buttons that also include the shop now button. But how? Let’s see!

How to Add Shop Now Button on Instagram Via AiSchedul 

To add a shop now  button to your Instagram account using AiSchedul follow these simple steps:

First, create an account for free. 

Then, add your Instagram account(s) by clicking on the “Add Instagram Account” button. Note that you can add as many accounts as you want. 

Now, click on the “Manage Account” button below the Instagram account you want to add a shop now button for. 

AiSchedul dashboard

After that, on your dashboard, click on the “Bio Link” tab.  

Next, click on “Add any other links in the form of a button”.

Finally, enter your shop address, and right “Shop Now” or any other things you want in the second box and hit the “OK” button. 

That’s it. Now, people can go to your online shop from the bio and purchase whatever they need. 

Remember that using this amazing feature, you can add any clickable buttons you want.

Also, using this amazing tool you can add some clickable tags to your Instagram posts. These tags can include the names, prices, and also shop URLs which makes it easy for people to buy and purchase their desired products. 

So, go ahead and sign up for free right now. 

Wrap Up

To sum it up, Instagram has so many amazing features that will make you a professional seller on Instagram. However, most of these features are available for professional accounts and ordinary ones cannot use them. However, there are tools like AiSchedul that help you have all these features for free and sell more on Instagram.  

How To Set Up Shoppable Posts on Instagram

2018 is already pumping out marketing game changers.

Similar to finding an item on sale or watching your sports team pull off a hail mary, Instagram went for the kill with shoppable posts.

If you don’t already know about shoppable media, oh, do you need to catch up.

Shoppable media gives eligible businesses the ability to tag products in their posts. Check out Instagram’s explainer video through Vimeo for an illustration of user experience.

Essentially, consumers can view product details through Instagram then complete the transaction on a separate landing page.

However, there’s hype around eliminating the need for a separate landing page. In other words, consumers would be able to buy while remaining in the Instagram app. Leaving room for a new level of marketing.

Unfortunately, info on Instagram’s shoppable posts is kind of hard to follow. No worries though, we cracked the code right from Instagram itself.

UPDATE! – It’s Happening:

Yahoo Finance reports: Instagram is becoming an e-commerce platform! Payment features were recently introduced allowing users to add debit and credit cards to their profiles, set up security pins, and start purchasing products without leaving Instagram. Note that this is currently in a test phase, so it’s only open to select users.

REPEAT: People will be able to buy items on Instagram! 

 

UPDATE! – Need to know:

Instagram announced mid-March that these shopping features will open to thousands of businesses that sell apparel, jewelry, or beauty products! And this is no longer a feature in the US.  Now, Instagram offers the same shopping experience in Australia, Brazil, Canada, France, Germany, Italy, Spain and in the UK.

Want to get ahead of the curve? Here’s how to prep for Instagram shoppable posts.

The Beginning

Back in 2016, Instagram introduced the idea of shoppable media from researching the rise in mobile use, buyer behavior, and digital shopping experience.

Why Instagram? Consider this:

  1. Instagram feed, Stories, and Live become big opportunities for retailers to make an impression and inspire.
  2. According to Instagram Business, “80% of Instagram accounts follow a business to feel a closer sense of connection to it—making many feel like they’re part of an exclusive group as a result.”
  3. Plus, data gathered in 2016 showed, “Consuming 2X more content than non-shoppers, people shopping on Instagram spend 85% of the week exploring the newest products and services.”

Sold on this yet? Good, let’s get into the nitty-gritty.

Insta-Shop Eligibility

So, how do you know if your business will get approved to take the leap of Insta-shop? The criteria:

  1. Make sure you have the latest version of the Instagram app.
  2. Convert your Instagram account into a business profile.
  3. Be an admin on a Page or Business Manager account.
  4. You must have a product catalog associated with a shop on Facebook.
  5. You must sell eligible physical goods, meaning no services.

Words of wisdom from Instagram, “We’re giving businesses the power to create and tag a post with products directly from their iOS mobile phone. Once a business has a product catalog connected to their account, tagging a product is as simple as tagging a person in a post.”

Note: If you use Shopify or BigCommerce, you can easily set up shop on Instagram through those platforms.

Pending Approval

Next question: How do you get approval?

After you complete the steps above to gain eligibility, Instagram will automatically review the account for feature accessibility.

Don’t get too excited though because next comes…waiting. According to Instagram, this review process could take “a few days,” or just “longer” if the review needs completing with higher detail.

You’ll receive a notification on your business profile when approved for product tagging.

Probably won’t take too long, but just saying, prepare to wait in line like it’s a grocery store at noon on a Sunday.

Okay, so you fit the eligibility criteria and set everything up for the review process, and holy target lady you’re a match!

Enable Product Tagging

Here’s your next move: Enable product tagging through your Instagram account.

These product tags provide discoverability and help users buy through posts. Below shows the steps taken by consumers during the product tag experience.   

Here’s how to get set up with product tags:

  1. Go to your profile.
  2. Tap the Get Started alert at the top of your profile.
  3. If you don’t see the alert in the image above, tap options or the gear wheel.
  4. Tap Products.
  5. Tap Continue.
  6. Select a product catalog to connect to your business profile.
  7. Tap Done.

Note: If these options aren’t available to you then you have not been approved yet. Take the rain check and try again another sunny day.

Tagging Your Posts

Now, let’s turn the set-up process into a completed process. To tag products in Instagram posts, here’s your to-do list:

  1. After you’ve selected a photo and added a caption, effects, and filters, tap Tag Products from the Share screen.
  2. Tap the products in the photo you want to tag.
  3. Enter the names of the products you want to tag, then select them as they appear in the search box.
  4. Tap Done.
  5. Tap Share.

Note: Instagram recommends your tags touch directly on the related product. You can also preview tagged products or save a draft.

Other product tagging rules and guide to success:

  • From your business profile on Instagram, tag products from new and existing posts.
  • Tag 5 products per one single image post or 20 products per multi-image post.
  • You can not tag boomerangs, videos, or animated gifs.
  • When a user taps on a product tag they will see an image of the product, a description, its cost and lastly, a link directing them to your website for purchase.

What happens if you went through all these steps, and Instagram just says no? First of all, it will be okay. Deep breaths.

Time for the What Ifs

What if you’re approved, but for some reason, you can’t tag products to your posts? Well, Instagram has a few suggestions to why this may be occurring:

  • If you receive a message that says “No Products Found” after you tap “Tag Products” in the post creation flow or don’t see “Products” under settings:
    1. Make sure you have the latest version of the iOS or Android app.
    2. Make sure your Business Manager catalog or shop catalog is properly associated with the Instagram account through the Facebook Page.

Each Instagram account can only be associated with one Facebook Page and catalog at a time.

  • If you don’t see the Tag Products option in the post creation flow, make sure you’ve enabled shopping on your account.

Note: Make sure you’ve enabled the feature by going through the steps given in this article. It never hurts to review your work on a clear head.

  • Getting rejected after trying to tag a product?
    1. The most likely answer is that your tag probably went against Instagram’s broad-level policy.
    2. A set of commerce policies dictates whether your tagged product gets approved. This process is the equivalent to pending ad approval through Facebook ads.
  • Make sure you’re tagging correctly from the get-go to avoid frustration when you actually do it.

Ohhh, the Insights

As marketers, we love to see our hard work pay off. Instagram set up the shoppable feature with metrics attached. Because what’s a feature without data?  Worthless.

Posts with tagged products can collect data involving engagement and clicks. With the view insights option, you’ll access data on impressions, reach, likes, outbound clicks, etc.

Want to filter top posts by metric?

Instagram’s insight tool allows you to sort top shopping posts on various metrics. Here’s how:

  1. Go to your business profile.
  2. Hit (insert insights icon) in the top right corner.
  3. Click See More in the Posts section.
  4. Tap the header of the next page.

Strategies to Mention
  1. Stay in the know about this feature! It’s too good to not be the first using it.
  2. User-generated content already fairs pretty well on Instagram. Imagine how much it could explode with shoppable tags.
  3. According to TechCrunch, “Instead of taking a cut of the purchase amount, Instagram plans to monetize the feature by letting business accounts pay to display their shoppable photos in the feeds of users who don’t follow them already.

Okay, you’re all set. Happy tagging!

 

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How to add a link to Instagram in Stories, posts and an account header

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Instagram doesn't really want users to leave the app for external sites. Therefore, you can’t just copy and paste the active link to the site into the post. She won't work. But you can add a link to Instagram Stories, to posts via IGTV, and to the header of your account.

Update 2021. Now you can attach an active link in any account, even if you have less than 10,000 followers.

How to add a link to a website on Instagram

An active link on Instagram can be added in three ways:

  1. Link to Instagram Stories: through the “link” sticker directly to an external website by clicking (in 2021 even accounts with less than 10 000 subscribers).
  2. Attach a link to Instagram (in posts and Stories) via IGTV.
  3. Insert a link to Instagram in the header of the account.

How to add a link to Instagram Stories

Previously, you could only add an active link to Instagram Stories if you had more than 10,000 followers. Now in 2021 everyone can attach a link in Stories! It is done quickly through the "Link" sticker.

Make Instagram Stories or upload from the Gallery. Click the "Sticker" icon at the top.

Click the "Link" sticker.

Insert a link (from http/https). You can click "Preview" to make sure that the link in Instagram will work as it should. Click "Add Link" on the top right. Publish Instagram Stories with the link inserted - click "Your Story" or "Close Friends"

By swiping up, you will see how many clicks were made to the site using your active link in Stories.

How to insert a link on Instagram in a post and Stories via IGTV

In IGTV, you can upload a video if it is longer than 1 minute. In the description of this video, you can insert an active link to an external site. That is, first, the subscriber from the Story or post will go to the full IGTV video, and then in the description for it, they will click on the link that you insert.

Uploading videos longer than 60 seconds on IGTV. To do this, we start uploading the video as usual in the post, click "Next" and select "Share as - Long video".

In the Description field, you can insert an active link to the site (with http/https). Be sure to leave the "Publish Preview" slider on. So the video will get into your feed, and not just into the IGTV section.

Once uploaded, your followers will see the video post in their feed. They will need to click on “Watch IGTV Video” and from the post they will be taken to the full video. And there, by clicking on the name at the top, a description will open with an active link to an external site.

You can embed an IGTV video link in Stories, even if you have less than 10,000 subscribers. Click on the link icon at the top of Stories, select "IGTV Video" and then the desired video.

In the full video, you need to click on the title at the top and then the description will open. The link in this description will be clickable.

How to add a website link to the Instagram header

One active link can be added to the profile header of your Instagram account - both in a personal account and in a business.

In the header of your account, click "Edit Profile" or "Edit".

In the "Site" field, put the desired link (from http/https). Click "Done" at the top right.

That's it, an active link to the site has been added to your profile.

These are all ways to add a link to Instagram posts or attach it to Stories. Instagram is unlikely to make clickable links in posts without the need to dodge with IGTV, as it is simply unprofitable to take users away from the application. Therefore, swipe links in Instagram Stories are so far the only option for large accounts to redirect subscribers from their Instagram account to the site.

How to insert a link to a website on Instagram - header, story and post

June 2 Social media instructions

Contents:

How to insert a link in the profile header?

The method is the same for IOS (Iphone)/Android applications. No difference!

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In order for users to more actively go to the site or blog, the link must be clickable. People will be able to open it with a simple click. The best place to place it is the profile header.

An active link is added as a result of several actions:

  1. First you need to log in to the Instagram application, then go to the main page of your account.
  2. Under the account header and above the publications, find the "Edit profile" option, click on it.
  3. Find the "Site" block, hover over the line.
  4. Paste the copied link to the site into the field or enter it manually. Confirm changes by clicking the blue checkmark in the upper right corner of the page.

After finishing editing the header, it is recommended to open your account again and click on the link, checking if it works.

Help. The link may be inactive if the domain uses ".rf", ".ukr", etc. The algorithms of "Instagram" are not yet compatible with addresses written in Cyrillic. In this case, you need to either change the site address, or use the multilink service.

Multilinks

Multilink services are mini landing pages with contact information. Programs combine several links into one. As a result, the profile description looks compact, and users quickly get the addresses and contacts they need.

Open the service by clicking on the title!

Taplink

Instructions for creating a landing page on the Taplink service:

  1. Go to the main page of the program, click "Try Now".
  2. Register or log in.
  3. In the "Design" section, select the landing page design you like.
  4. Go to the "Add block" option.
  5. Fill in the text block, upload the avatar and set other settings if necessary.
  6. Go to the "Link" section.
  7. Enter the address, title and subtitle of the site.

Help. When connecting the pro-tariff to the site, you can link social networks and instant messengers.

Instructions for adding a multilink to your Instagram account:

  1. Go to your page on the social network, click on the "Edit profile" option.
  2. Insert a multilink into the "Site" line and save.
  3. An active multilink will be displayed in the account description.

Hipolink

To create a landing page on the Hipolink service, follow these steps:

  1. Open the official website, register or log in.
  2. In the constructor, click on the "Links" block.
  3. Design a landing page, write down the required text and website address. Save.

To add a multilink to your profile, you need:

  1. Go to your Instagram page, click "Edit profile".
  2. Add a multilink address to the "Site" section, save the settings.
  3. The landing page will appear in the profile description.

How to add links to social networks

You can include links to instant messengers in your profile so that customers and potential buyers can quickly contact the account owner.

Whatsapp

To add Whatsapp you need:

  1. Go to your page, click "Edit profile".
  2. In the line "Site" write https://wa.me/number.
  3. Save.

Important! Enter the phone number associated with the Whatsapp account. It must be written without brackets, dashes or other symbols.

It is possible to add a link with an encoded message. Then, when customers click on it, a message template will appear (for example, “how to place an order”). The address is written like this: https://wa.me/number/?text=urlencoded text. Telegram

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In order to add a link to Telegram, you need:

  1. Open your account, click "Edit profile".
  2. In the "Site" section, write the address according to the template: https://t.me/username.
  3. Save.

Help. Username - nickname, located in the Telegram settings. In the address, it must be written without @.

Viber

Instructions:

  1. Go to your account, click "Edit profile".
  2. In the "Site" block, write the address according to the template: https://viber.click/number.
  3. Save.

How to insert a link in a story?

Instagram has the ability to add links to stories. This is a handy feature as users will be able to quickly navigate to the site. They only need to swipe - swipe up from the bottom of the screen.

Condition - only owners of accounts with more than 10 thousand subscribers can add links to stories. For transitions, you can use the addresses of both personal blogs and regular sites. The same method allows you to implement advertising integrations.

How to add a link to a blog or website in stories?

  1. Click the add new story icon in the top left corner of your Instagram feed (next to other users' posts).
  2. Add a photo or video from the device's gallery or shoot material directly in the story.
  3. In the top menu, click on the paperclip icon (chain links).
  4. In the menu that opens, select the "Link to site" option.
  5. A field for connecting a link appears. You need to copy the address of the blog or site, paste it into the appropriate line.
  6. Add inscriptions and additional elements.

Help. It is recommended to say or write in the story "Swipe up ...", "Press "More" ...", because not everyone knows how to follow the links in the story. This will attract additional traffic.

Text on stories is recommended to be placed in a convenient place so that they do not overlap with the link. To attract attention, you should use different fonts, highlight important words with different shades, use emoji and stickers.

Conveniently, there are no restrictions on the maximum number of links in stories. You can add them at least for each publication. However, a measure should be observed so as not to alienate subscribers with intrusive promotion. Content should be interesting to the audience.

Is it possible to insert a link in the description under the photo?

Instagram does not provide the ability to add a clickable link under a post. Subscribers will not be able to go directly to the specified site.

You can leave the link itself. You must either copy it or type it manually in the description of the photo. The address will appear in plain text. From the computer, you can copy it and paste it into the browser line. From the phone, the audience will be forced to rewrite the address manually. It is not comfortable. The advantage is that such links can be added to each post. But due to unnecessary manipulations, only a small part of the audience will follow them.

If you want to share your account on Instagram, it is recommended not to leave a link to it, but to mark it as @. Such a tag will be active, users will be able to click on the nickname.

How to share internal links

Instagram allows you to share internal links to accounts, posts, and IGTV.

Link to own/other profile

Links to the profile with any number of subscribers are placed in stories. By clicking on the mark, the user will be able to go to any added account. For this you need:

  1. Start creating history in the standard way. Upload or make online a photo or a short video, process, write the desired text.
  2. Open the panel with stickers and select the "Mention" sticker.
  3. In the field that appears, enter the name of the account to which you want to refer.
  4. Finish designing the story and publish it to all users or close friends list.

An active link appears. By clicking on the username, users will be able to immediately go to the marked page from the story.

Link to post

A post from your own or someone else's account can be shared in stories. There are no restrictions on the number of subscribers for this, all profiles have this opportunity. This method works both for your own and for any other records.

Instructions:

  1. Open your own or someone else's publication in the application, which you want to share with the audience.
  2. Find the paper airplane icon under the entry and click on it.
  3. Instagram will offer to share the post in stories or send it to someone from the subscriptions. You need to select the "Add post to your story" option.
  4. This will open a standard interface for creating a story, centered on the selected entry.
  5. Next, you need to issue a publication. You can change the position and size of the post you want to share, add captions, account tags, stickers, and more. The design process is similar to the usual placement of stories.
  6. At the end of editing, it remains to publish the story with a link to the post. Clicking on an image with it will take users to the original post.

Help. Sometimes errors occur and you can't share someone else's post in your stories. The reason may be that the person has a closed profile or he has set a ban on reposts. Because of these settings, it will not be possible to publish a story with a link to the post.

Link to IGTV

All users, regardless of the number of followers and other conditions, can share links to IGTV in their stories. This is an Instagram service through which people create longer videos than stories.

Sharing a video from IGTV to Stories is easy and requires a few steps:

  1. Open the video you want to share with your audience.
  2. Find the paper airplane icon under the video and click on it.
  3. Select "Add video to your story" from the list of options.
  4. Customize your post in the standard Stories interface: add text, tags, stickers, clicks, etc.
  5. Publish story.

Users who open the story will only be able to see the preview of the video. To watch the full video, please follow the link provided.

To track statistics, you must have a business account. To view it, you need:

  1. Go to profile.
  2. Click on the three horizontal bars in the upper right corner.
  3. Select "Statistics".
  4. The link click metric is displayed in the Link Clicks section.

Instagram rules - what links can be placed in the header / story

Instagram allows you to place different links in the profile header and stories: