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How much to charge for instagram shoutout


How Much Does a Shoutout Cost - Ampfluence

Instagram shoutout is an influencer promotional strategy. It occurs when a popular Instagram account mentions another account in a post or story. The account giving the shoutout may encourage followers to take specific actions. For instance, an Influencer in your niche mentions your account and includes a shoutout in post caption urging followers to follow your account. When done right an Instagram shoutout can boost the followers of an account overnight. 

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Examples of Shoutouts

Some top brands usually promote their fans and ambassadors via shoutouts. The screenshot below shows Nike giving a shoutout to @samanthakerr20.

 

In the screenshot below, @canonusa gave shoutouts to seven different accounts @alialimay, and others.

In the screenshot post below, popular comedian, Kevin Hart gave a shoutout to his designer @asheleynorthstyle.

How much does a Shoutout Cost

It is important to note that the cost of a shoutout is mainly dependent on how creative and convincing the one who made it. Just a trivia, it’s possible for a well-known brand or influencer can give shoutout for free! A common instance that we see on Instagram is that Canon USA gives shoutout daily to photographers who use Canon as their camera. These photographers have their photos taken with a Canon product and used hashtag #MyCanonStory for a chance to get featured for free. Imagine how many potential followers would visit their page if they are mentioned by Canon USA on their posts – potential followers and customers will be coming in for these aspiring photographers!

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How to Budget for a Paid Shoutout

To budget for a paid shoutout, these following variables need to be considered:

Size of account

Influencer’s engagement rate usually determines how much they charge for a shoutout. The higher the number of followers on an account, then the higher the potential of reaching more people. However, it is possible for two different accounts with the same number of followers to have different engagement rates. Likewise, an account with lower followers may have more or same engagement rate compared to another account with more followers. As a perfect example, Christiano Ronaldo has more followers than Kylie Jenner but Kylie’s post generates more engagement than that of Ronaldo’s as can be seen in the screenshot below according to InfluencerMarketingHub analysis.

Industry

The brand industry can also affect how much an influencer will charge in giving a shoutout. The perceived gain from the shoutout will also determine how much your account will be charged. A shoutout for an automobile company recommending a new car model will be more expensive compared to a shoutout for a skincare product. The value of your brand products and industry impacts shoutouts price.

Duration of the shoutout

How long is the shoutout on the influencer’s page? Influencers with lots of followers usually charge per hour. You are more likely to get discounts if the shoutout spans a wide duration of time. Check your budget first if you can’t afford to pay for a long duration. Before anything else, do research on the active time of your influencer’s followers who will be most likely interested in your brand. You can use this to determine the best time to get the most out of the shoutout.

Bio Link 

A shoutout just mentioning your account will be less expensive compared to another that will include the link of your site or store. If you can afford the mention of your brand as well as including the link of your Bio, then why not grab this privilege!

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What are the different ways to get a Shoutout

If you have been wondering how to get a shoutout, there are different ways this can be achieved and as stated earlier, the result and cost of each are dependent on how creative you can be, especially if you have a low budget. Some of these methods of getting shoutouts are free, some require favor for a favor while others require nothing but monetary commitment.

Here are the ways to get Instagram Shoutouts

  • Paid:
    What happens when you don’t have enough followers to convince another account for an S4S? Or the influencer is not interested in such a deal but you are in dire need of the influencer’s engagement? This is where the paid shoutout comes in. Just as discussed earlier, there are several things that will determine how much an influencer will charge for a shoutout ― such conditions include the number of followers and the duration the shoutout will be on their page. Again, one thing to always ask an influencer before paying for shoutout is their rate of engagement. The number of followers can be deceiving sometimes since it doesn’t translate to a rate of engagement. 

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Examples of Influencers giving Shoutouts to the Instagrammers

Popular American female musician, Selena Gomez gave a shoutout to @Coach bag as part of a partnership deal. Gomez has more than 160 million Instagram followers. The shoutout she did for Coach brand has gathered no lesser than 4.5 million likes. You can imagine how much exposure she gives to the bag making company.

@Coach recently has above 4 million followers. Some of the followers can be attributed to Selena’s shoutouts. But if you have any reason to disagree, here is a convincing comparison. 

The screenshot above was posted on March 22 by Selena. @Coach posted a picture of Selena with one of its bags on March 30, and guess what? It has only above 90k likes, lesser than 100k likes as at the time of writing this article. These likes are also influenced by the fact that the picture of Selena was featured. In spite of that, Selena’s account reach can in no way be compared with that of Coach. You can now evaluate the power of a shoutout and why the cost may justify itself at the end.

Below is a screenshot of a female fashionista @ada_oguntodu giving a shoutout to fashion store @missguided.

British fashion illustrator and designer @hayden_williams gave a shoutout to a female musician, @kimperas after designer a cartoon of her. This kind of shoutout can be a voluntary shoutout.

Below are more examples of Influencers’ Shoutouts:

Influencer Anum Bashir (@desertmannequin) can be seen in the screenshot below giving a shoutout to some Samovar group in Dubai (@samovardubai).

Cristiano Ronaldo (@cristiano) shouted out to female footballer @martavsilva10.

Brands or Publications may also offer Shoutouts

Aside from individuals offering shoutouts, notable brands may also offer shoutouts. Most of the time, brands use shoutouts to announce their partnership with an influencer. They also use it to improve customer loyalty and engagement. In the screenshot below, fashion company Miss Guided used a shoutout to announce their new partnership with @hayden_williams

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In the screenshot below, Nike (@Nike) did a short biography of the New York Giants baseball team running back, Saquon Barkley (@saquon).

To celebrate Rafael Nadal (@RafaelNadal) achievement of a trophy away from being the greatest of all time, the sportswear company @Nike did a shoutout as can be seen in the screenshot below:

Hulu (@hulu) also showed their love for their actresses by giving a shoutout as can be seen in the screenshot below.

The online publication @bestofmenstyle gave a shoutout to a fashion designer, @christosnewyork who made the trouser in the picture.

Marketplaces/Platforms to buy Shoutouts – What do they Charge?

There are online platforms that deal with shoutouts. They will help you connect with reputable influencers with followers that will be interested in your brand. Some of the one’s available today include:

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BuySellShoutouts:

Instagram influencers register on the platform to advertise their service. The platform also has filter features to segregate these influencers based on industry, so that you can choose the ones that are most likely to positively impact your Instagram page. The prices on the platform are not fixed. Each influencer is allowed to fix his/her price. Therefore, anybody interested in their service can choose the best for their account. Influencers with about 102k followers may charge between $30-$125 or more. While an influencer with $974k followers listed her shoutout price as $60-$200.

Influence.co

Influence.co is one of the platforms to get Instagram influencers service. It allows influencers to register on its platform. There are lots of reputable influencers on the platform. One of the things that makes the platform stand out is that it usually includes the estimated engagement of registered influencers. With this, anybody booking their service can estimate from the start how much the shoutout will positively impact Instagram account and probably business.

 

Aside from that, the platform also allows influencers to upload their past rendered services which can also be used to gauge the expected return after the shoutout.

                                       Influence.co is one of the reputable platforms to get shoutouts. 

ShoutCart

ShoutCart is dedicated to promoting brands through shoutouts. It features influencers in different industries. You will be able to see the Influencers’ number of posts so far, their rate of engagement and of course, the number of followers. Also, you will be able to view their account demography follower’s age and gender.

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Here are some other platforms you can check out for a Shoutout service:

  • https://www.fiverr.com/gigs/shoutouts
  • Hypefactory.com
  • Hireinfluence.com
  • Influicity.com
  • Klear.com
  • Experticity.com
  • Tribegroup.co
  • Readypulse.com
  • Revfluence.com
  • Ifluenz.com
  • Hypetap.com
  • Speakr.com
  • Neoreach.com
  • Weconnectsocial.com
  • Instabrand.com

How do I find someone to give me a Shoutout?

Identify different influencers you believe their shoutout can promote your account. They should have at least 100k followers. Send them DM. Most of them may not reply; that is why you will need to send as many as possible influencers.

Where to look?

If you want to save yourself the stress of combing Instagram to get an influencer for your account, check out one of the platforms we mentioned (scroll up to Marketplaces/Platforms to buy shoutouts section).

What to ask for?

Shoutouts are expected to boost your organic Instagram growth through followers and give you a larger exposure. To ensure this, make sure all or most of these questions are answered by the influencer:

  • Number of followers
  • Rate of engagement
  • The average number of likes on a photo
  • Number of posts so far
  • Result of former shoutout service
  • Followers demography
  • Duration of the shoutout
  • Are the followers and engagement real – not from bots?
  • Guaranteed number of followers in return

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What to watch out for?

Evaluate the number of returned followers to your account as a result of a shoutout, divide it by the hours/minutes (depending) and monitor progressively. If you are not getting as many as expected, contact the influencer to notify him/her. There is nothing that needs to be watched out for except how well the shoutout is helping your account get more followers and exposures. Without any of these, the essence of the shoutout may not be achieved. 

Conclusion 

Shoutout is usually classified as an influencer marketing and this method of marketing is gaining lots of waves in the Instagram marketing industry. According to Oberlo, influencer marketing is worth $1.60B in 2018.

Shoutout is one of the best ways to leverage other accounts in your industry to promote yours. You can do a Shoutout for Shoutout (S4S) strategy which is usually free. You also convince an influencer to give you a shoutout for free. And if all of those are impossible, consider paying for their shoutout. 

Instagram Shoutout Guide for 2020

If you’re unfamiliar with Instagram shoutouts, don’t worry!. First, it's essential to know why Instagram marketing is important for a growing brand. 95% of adults aged 18-34 follow at least one brand on social media. Additionally, Instagram alone has a huge reach - over 1 billion monthly users.  

And, to top it off, a solid 11% of Instagram users shop through the app. This means you have 100million potential customers already active on the platform. So let’s dive into our guided tour on Instagram shoutouts and how to incorporate them into your social marketing strategy.

What is a Shoutout?

An Instagram shoutout is one method of advertising that lets you narrow down your audience and get a lot of exposure for a comparably small investment. Shoutouts are useful because they present your brand to an already loyal audience. By routing your marketing through a trusted account, you reach a broader customer base without "cold calling" on random feeds. Whether you want to boost followers or increase sales, it’s important to tailor your approach to your goal. After all, Instagram Shoutouts are another form of influencer marketing. With that said, let's cover a few ways to give a shoutout.

Types of Instagram Accounts

There are a lot of different types of Instagram accounts to work with so choosing one to request a shoutout from can be challenging. Luckily, with tools like Pixlee, you can discover new influencers of all sizes and request a shoutout based on engagement rate and other parameters you determine.Most Instagram accounts are personal, belonging to one individual, and highlighting his or her experiences through a gallery of original photos. Generally, people’s posts will either be photos they took or photos of them, all related to their lifestyles.

Usually, this type of account is in a particular niche, or the account owner is inclined to post about a particular field of interest, like sports, lifestyle, food, or travel.

A great starting target, micro-influencers have 5,000 to 50,000 followers, and their fan bases tend to be more loyal to the account. Stick with ones in your industry/niche to make sure your products mesh well for the best results. Accounts with slightly more followers may also be compatible depending on your budget and reach.

500,000+ personal accounts are broader, but more expensive and may not be interested in hosting your brand’s shoutout directly, as they are often represented by professional social media managers. Remember to always check the account’s engagement rates – a high number of followers with low engagement can be a sign of fake followers.

Theme Accounts

Themed Instagram accounts are created around a particular topic or interest, many of which focus on advertisements.

The account creator chooses a topic and posts related content while growing an online audience. When the engagement and audience are on a good level (100k+ followers) the account can start promoting links to some of the profitable niches or wait for the advertisers to request shoutouts.

Types of Instagram Shoutouts

There are two parties involved in an Instagram shoutout. User A creates the post, story, or image and asks user B to promote it. In return, user A provides something of value. In most cases, you will be asked to prepare the ad yourself, so you can dictate how it will look and emanate your brand’s culture.

Paid Shoutouts

Influencer marketing is a prime example of paid shoutouts. While the price range may vary, accounts with up to 100 000 followers may settle for a price within $25-$100. The bigger the account’s influence, the bigger the payment. Accounts with over 1 million followers will typically want a minimum of four figures for the shoutout.

This is an example of a highly-followed influencer promoting Fashion Nova apparel.  

If you click the @fashionnova handle, you will be redirected to their main Instagram page, with products, photos of other influencers, and shoppable links to their website.

S4S

S4S, or shoutout-for-shoutout, is a simple exchange of services. If User A publicly promotes User B, then User B will shout back. This is more cost-effective, but you're less likely to attract the interest of larger accounts. Make sure you trust the brand to some extent. The last thing you want is for their end of the deal to fall through or to find out the brand has a bad reputation or product after publicly praising it online.

Voluntary or Fan Shoutouts

Voluntary shoutouts are the best kind of shoutout - and the least reliable form of marketing. But in comparison to the classic “pay for shoutout” approach, in this case  you have very little control over the behavior of your fans and their decision to reshare your content.

While you can’t always predict if a fan shoutout will happen or not, you can encourage it by creating content on your page that caters to reposts.

How to Do a Shoutout on Instagram

There are three basic ways to give a shoutout on Instagram: sharing a photo of the product, sharing media related to the product, and giving a shoutout on an Instagram story.

Product Photo Shoutout

This shoutout works best to promote brands with tangible products. It's also important to mention the brand’s Instagram handle and include trending #hashtags to increase viewership.

Here is an example from the fly fishing account @Flylords.
Accompanied by a short Q and A in the Instagram caption, the grill set being promoted is set to attract Flylord’s existing followers because of its compatibility with fishing and boating.

Shoutout Without a Product Photo

Sometimes it's not possible or effective to include a photo of the product. For example, if you're promoting a sports camera, you may include images from the camera, rather than of it. The description of this kind of shoutout is critical. You still want to @mention and #hashtag your way to a viral post, but you should also include more text to describe the product and why it's effective. Add a CTA (call to action) to encourage your followers to check out the product.

Story Shoutout

Posts aren’t the only effective method for a shoutout. For instance, you can get creative with your story with collages, screenshots, or quotes. Instagram stories only last 24 hours, are up to 15 seconds in length and can include graphics, texts, clickable hashtags, and mentions.

How to Request Shoutouts on Instagram

A direct message is a good way to approach your potential partner, but if you have an influencer marketing tool like Pixlee,  you can discover and contact new influencers easily. With a proper influencer CRM tool, you can manage all influencers and shoutout requests in one place, all while seeing actual engagement rates. Ultimately, how you choose to reach out to other accounts depends on the scale of messages and size of influencers you're working with.Instagram shoutouts are a great and varied way to get your brand noticed by engaged communities. With luck, the right tools, and a thoughtful approach to outreach, you'll build connections and create a wider fanbase for your brand.

‍Vlad Falin is a founder and blogger at costofincome.com, a blog about digital business, webinar software tools, mp3 converters, and much more!

How much to charge for advertising on Instagram

Today, in the accounts of Instagram bloggers, you can find ads from both start-ups and large corporations. The price tag for one advertising post can vary from several hundred to several million dollars. Such a huge price range challenges all influencers in assessing the fair value of their services. We offer you to figure out how much to charge for advertising on Instagram, and on what factors the cost depends.

Why you can get money on Instagram

Influencer marketing continues to gain momentum. About 7 out of 10 users rely on the opinion of bloggers when making a decision. Influencers allow you to establish closer contact with the audience, drive huge streams of payback Internet traffic and improve sales.

Using these market trends and having an active audience on Instagram, you can earn money by promoting brands and their products. There are several options for earning:

  • sponsored publications;
  • affiliate marketing.

Let's consider each of them in more detail.

Sponsored post or story

Sponsored posts are one of the most popular ways to make money on Instagram. Advertising with bloggers shows amazing cases, so brands of all calibers are looking to partner with influencers. And not only millionaire bloggers are in demand. Brands also turn to micro-influencers with up to 50K followers for advertising. nine0003

The task of the influencer in this case is to create and place high-quality advertising content in their account. The format of a sponsored post can be anything, from a simple photo with a product and a mention of the brand, as if by chance, to a full review.

Collaboration is based on individual advertising agreements between the brand and the account holder. The influencer chooses the cost of placing an advertising post independently based on several key parameters:

  • volume of subscribers;
  • audience engagement;
  • demand.

Often the cost is influenced by two more unpredictable concepts - the blogger's personal desires and the ability to sell to his audience.

In determining the cost of an advertising post, a lot also depends on the format of advertising, the scale of the influencer, the brand budget, and product features. As a rule, the more difficult it is to advertise a product and the more time it takes to create content, the higher the cost of placing a sponsored post. nine0003

Affiliate marketing

Affiliate marketing involves earning a certain commission on the sale of partner products, attracting new customers. The task of the influencer in this case is to conduct a review, talk about the benefits of the product and add a referral link or a promo code for the purchase to the description. If users like the recommendation, they go to the partner's website and make a purchase, the blogger will receive a certain commission from the funds they spend.

Affiliate marketing has more flexibility than sponsored publications. A blogger can decide for himself what format of publications to choose, what, how, and when to write, but earnings also depend solely on the actions of the influencer himself. Working according to this scheme, it is important to choose the right products on offer so that they are ideally suited to your target audience. nine0003

Assess the quality of the audience

When a brand pays you to post, it is actually buying views, likes, clicks from your target audience. And you have to be honest with the advertiser about what response you can offer. Selling your influence without actually having it is a recipe for disaster.

Therefore, before placing a price tag, you should definitely evaluate the quality of your audience. Detailed account audience analytics can be done with trendHERO .

The service allows:

  • to find out the demographics of subscribers;
  • compare the interests of your audience with the values ​​of the brand;
  • see how the number of subscribers grows;
  • calculate the audience engagement indicator;
  • Check your account for bots.


Advertisers now value quality over quantity. Nobody wants to overpay for bots in subscribers and “dead” souls, so before cooperation, you should definitely check the quality of your account. So, if necessary, you can increase the level of audience engagement, clean your account from bots, and avoid being blacklisted by unscrupulous bloggers. nine0003

Please note that advertisers can get detailed profile statistics without you. Therefore, it makes no sense to hide cheated activity and subscribers.

How to calculate how much to charge for advertising?

The price of advertising depends on many factors:

  • format;
  • the quality and quantity of the audience;
  • brand budget;
  • influencer requests.

There is no single magic calculation formula suitable for everyone. Therefore, below we suggest that you familiarize yourself with several different ways to determine the cost of advertising on Instagram. nine0003

Hourly

Hourly is a good option for aspiring influencers who don't yet have a huge following but already know they can create quality content.

This is also a good option for those who post content that requires a lot more skill than just taking photos or videos. For example, if you conduct a full product review for your publications, apply technical editing skills, use special effects, drones, then it is logical that you should receive monetary compensation for your efforts and time spent. nine0003

How much a blogger will charge for advertising in this case can be calculated using the following formula:

  • Hourly rate * number of hours spent on content production + any additional costs.

Calculation example for creating a sponsored post at an hourly rate of $50:

  • 30 minutes to research the brand and competitors;
  • 60 minutes to generate a publication idea and determine creative direction;
  • 45 minutes product photography; nine0012
  • 60 minutes for photo editing and retouching;
  • 15 minutes to publish the material and write a caption to the post.

Total: 3.5 hours to create a publication is $175 to pay.

Additional expenses may be the cost of the necessary props, the cost of paying for the work of an assistant, travel and other expenses that the blogger incurred to create high-quality content.

When invoicing, be sure to include all hours spent, from the time it takes to generate an idea. As for the additional costs, then everything is individual. For example, some even include in the price the travel time and the money spent on gasoline and the purchase of props. Others are frivolous about such calculations and perform minor duties just like that. nine0003

It's worth mentioning right off the bat that not all brands may like the idea of ​​paying an hourly rate. In some cases, you will have to calculate in advance how long it will take you to produce in order to quote a fixed fee. Of course, it may take you longer to create content than you planned, or you may be able to complete it much earlier. But knowing the estimated cost, companies can plan costs.

Engagement payment calculation

The brand wants to get views, new loyal customers, likes and comments from cooperation. Logically, it makes sense to charge for the actual engagement of users under a post. This option will be attractive for those who do not want to keep track of every second spent on the project, and are confident in the quality of their audience and their influence. nine0003

But it is important to understand that there is a certain relationship between the number of subscribers and engagement. As a rule, the more followers, the less engagement on the account. This is due to many factors, including the fact that subscribers believe that if there are more than 30K+ likes on a post, then you don’t need them anymore.

To calculate how much a blogger should charge for advertising, taking into account engagement, follow the following scheme:

  1. Calculate the average number of likes per post. For calculation it is recommended to take into account the last 12 posts. Output the total number of likes and divide by 12.
  2. Determine the average number of likes by counting all the comments under the last 12 posts and dividing the number by the number of posts.
  3. Calculate the average number of activities per post by adding the average number of likes and comments.

Next, you can determine for yourself the optimal cost for one user activity and calculate how much it will cost to place a post with you. nine0003

For example:

  • the average number of likes under posts is 3000;
  • average number of comments 75;
  • total activity of users under post 3075,
  • the selected price for one activity is $0.1.

Total: posting will cost $307.5 (3075 x 0.1).

You can automatically calculate engagement and get a lot of other useful statistical information about your profile through trendHERO.

Because comments require more effort from users, you can set separate fees for likes and comments if you wish. Remember also that brands always like to get more than they planned. Offer a discount, several posts instead of one, additional content with a product as a courtesy. nine0003

Payment by CPM

The third option is to calculate the cost of advertising by CPM. CPM (abbr. from Cost per mille) is a marketing term that shows the cost per thousand impressions or subscribers, taking into account their engagement.

To calculate your CPM payment, follow a few simple steps.

Step 1: Calculate Engagement

First of all, you need to calculate the level of engagement on your account. For this you need:

  1. Add up the average number of likes and comments per post. nine0012
  2. Divide the resulting value by the number of followers on the account and multiply by 100%.

Average cost of payment for 1000 impressions difference depending on the level of engagement of subscribers:

  • 1.5-3% participation - 5 USD;
  • 3-5% - 7 USD;
  • 5-8% - 10 USD;
  • > 8% - 15 USD.
Step 2: Follower count

Next, divide the number of followers by 1000. For example, if you have 250K followers in your account, then the CPM value of the formula would be 250.

Step 3: calculation of CPM

Now all that remains is to substitute the obtained values ​​into the formula and calculate:

  • Advertising price = CPM value by engagement level x per subscriber rate.

For example, let's take an account with 25K followers and engagement of 3-5%. The calculations for it will look like this:

  • 7 USD x 25 = 175 USD per post.

Brands also often use pay per 1000 impressions. To calculate the CPM in this case, you should:

  1. Take the average number of impressions a post gets and divide by 1000.
  2. Multiply the resulting value by the cost per impression. The average cost is 20 USD, which formally means 2 cents per impression.

Calculation example for an account where 20000 is the average number of impressions: (20000/1000) x 20 = 20 x 20 = 400 USD.

As a rule, the engagement and impressions for Stories and regular posts are different. Therefore, for each specific ad format, you should display its own cost. Sometimes the cost of placement may be intentionally increased compared to the base rate. For example, if it takes many times more time and skills to create an advertising publication for all brand requirements than for a regular one. nine0003

Other methods

There are several other ways to determine the optimal cost of advertising in your account. The methods below do not require special calculations, but make it easy to navigate the market situation.

Use the calculator

You can use online calculators to calculate the cost of a sponsored post. It is convenient, simple and does not require much time. But you have to trust the average formula derived by professionals. nine0003

For example, the mafluence.com service allows you to calculate the cost of advertising based on the number of subscribers, their activity, engagement level, and many other factors. To make a calculation, you only need to specify a nickname.

The calculator from influencermarketinghub.com works in much the same way. With it, you can also calculate the approximate cost of advertising based on the number of subscribers, their involvement, and some other statistics by entering only the account name in the appropriate line. nine0003

Monitor competitors

You can determine the approximate cost per post by analyzing competitors. You can find out the cost of placing an advertising post directly, for example, by asking the owner of another account, or by searching for prices in chats and customer groups, on advertising exchanges.

Knowing the cost of advertising in accounts like yours, you can also create competitive offers for advertisers by offering discounts or slightly more material for the same cost. nine0003

Specify the brand's budget

Any cooperation negotiation should start with the customer's budget. Of course, you should already have your own minimum bar calculated, below which you would not cooperate. But it’s still worth considering the brand’s budget.

Knowing the brand's budget, you can act in several scenarios:

  1. Develop an offer based on the brand's needs and budget.
  2. Reduce the time spent on creating content and thereby reduce the cost of advertising for the brand. nine0012
  3. Get more than originally planned if the customer's budget is more than the standard cost of placement in your account.

It may also happen that the applied brand does not have an advertising budget. Of course, unpaid work does not pay bills, but sometimes it is worth accepting such offers. Especially if you need experience and feedback.

Some brands offer barter, interesting collaborations, they are ready to provide free copies of their products in exchange for publication. And although such cooperation will be less profitable from a financial point of view, it can still be useful both for gaining experience and for establishing connections. nine0003

In calculating the cost of advertising, everything is very individual. All influencers are at different levels, have their own strengths and weaknesses, and produce content of varying quality. The final cost of placement can be determined only by you. After all, only you know for sure how subscribers trust you, how long it takes to create high-quality content, and how real the activity in the profile is. We can only recommend staying honest with brands, keeping an eye on the quality of your audience, and looking for a compromise when necessary. nine0003

how to use the social networks Instagram, Facebook and WhatsApp after the company was declared extremist

Ekaterina Miroshkina

economist

Author profile

Facebook and WhatsApp is considered an extremist organization, and its activities are banned in Russia. These social networks are now also banned, but the messenger can still work. nine0003

Problems with access to Instagram and Facebook began even earlier, when Roskomnadzor began to block them at the request of the Prosecutor General's Office. But now everything has become official. And although the court decision has not yet been published, users and entrepreneurs should figure out how to read posts, publish and work now.

A separate analysis will be released soon for businesses and investors.

Why are Instagram and Facebook blocked? unrest. And Facebook did not delete posts and comments with materials that violate Russian laws, and at the same time closed the accounts of state media. nine0003

Source:
Decision of the Tverskoy District Court dated March 21, 2022

The court issued a corresponding decision. The company has been excluded from the list of foreign entities operating on the Internet in Russia, and Instagram and Facebook are no longer in the register of social networks.

There is a special list for those whom Russia considers terrorists and extremists. Members of such a list cannot conduct activities here, which means that Facebook and Instagram social networks cannot work either. So far, Meta does not appear on this list, because there is a month to appeal and the court decision has not entered into force. But it's probably a matter of time.

So what? 03/05/22

Responsibility for fakes about the army: when you can get a fine of a million and a real term

Is it possible to use Instagram and Facebook

Yes, you can, but with restrictions.

Here's what regular users and corporate account holders need to consider.

There is no law enforcement practice yet

Any actions in social networks are still the responsibility of a particular user.

Experts, lawyers and officials comment on what is happening with social networks. But no one can confidently state how the law will work or publications will be interpreted in a particular case. And what consequences will it lead to. Another month - before the entry into force of the court decisions - there can definitely be no sanctions. As the situation develops, we will update the material. nine0003

Posts are allowed. According to the prosecutor in the Tverskoy Court, Instagram and Facebook users are not liable for posting, reading or following. That is, you can maintain your profile, record stories and upload rails. But only if the content of the publications does not violate Russian laws. For example, there should not be materials that can be recognized by a Russian court as fake about the actions of the army or calls for riots.

Registration is possible. The presence of an account, even registered after the entry into force of a court decision, should not be the basis for administrative or criminal liability.

VPN - you can. Services for traffic encryption are not officially prohibited. But Roskomnadzor blocks them if it suspects violations. These are relations between the controlling body and services, they do not concern ordinary users. If the user has found a way to open Instagram or has Facebook working in any way, there is nothing illegal here. nine0003

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Reposts are not allowed. Sharing links to publications on Instagram and Facebook can be dangerous, because this is the distribution of materials and the basis for sanctions under Article 282.2 of the Criminal Code of the Russian Federation. In general, everything is very confusing. It can be assumed that no one will be punished for links to an online laminate store or a post about raising money for an operation. But how it will be in practice is unknown. nine0003

Logo is not allowed. Instagram and Facebook symbols will be banned. Individuals and businesses should not place social media icons on business cards, websites, or flyers. This can be regarded as an offense under Article 20.3 of the Code of Administrative Offenses of the Russian Federation and threatens with a fine or administrative arrest. Even if leaflets and business cards were ordered a long time ago, now it is better not to use them. The presence of the Instagram icon on the screen of a personal phone will not be distributed and demonstrated. But the offer to log in through Instagram or Facebook may fall under the article. nine0003

Purchase of shares - unclear. Once the Meta is officially listed as an extremist, shareholding may be deemed to be a member of a banned organization, which is a criminal offence. But in reality, there are a lot of investors who own shares directly or as part of funds - and it is unlikely that any sanctions will be applied to all. We need to wait for the regulator's comment. We will write a review when more details become available. nine0003

Advertising - only for bloggers. You can not spend money on advertising or promoting posts through the advertising account of social networks. That is, the money should not go to Meta. But bloggers do not have a ban on buying ads. If the money for mentioning an account in stories goes to another user, this is not considered funding for an extremist organization, because Meta receives nothing from such a transaction. However, the company itself refused to provide advertising services - even before this decision. nine0003

Buying advertising before the court decision comes into force will not be considered a crime.

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How to mark the mention of "Meta"

After the court decision comes into force, when mentioning the company "Meta" you will need to add a note that this organization is recognized as extremist and banned on the territory of Russia.

This requirement applies not only to the media, but to everyone else. For individuals, the fine is small, but still unpleasant. With regard to the mentions of Instagram and Facebook, there is no such condition, but we need to wait what will be written in the court decision.

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