How much should i sell my instagram account for
Instagram Account Worth Calculator - Inselly
Influencers and content creators have made Instagram what it is today. If you have a decent number of relevant followers on Instagram, your account could be worth more than you might think.
The platform prohibits in their terms and conditions to sell, buy and transfer accounts. But there are many legit reasons why you might need to do it.
Maybe you are selling your company and want to evaluate your social media accounts in the deal, leaving your partnership on a brand and want to know how much to sell your share or just looking to have a proper business valuation for investors.
Instagram Account Worth Calculator
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As you can see above with the calculator your accounts worth depends a lot on the engagement you have, the niche you are in and of course the number of followers.
Again, technically Instagram doesn’t allow users to sell their accounts but there is always good reasons why someone could transfer their account to someone else.
Regardless of what is the reason you want to know how much your Instagram account is worth, in this guide we’ll tell you how you can calculate it the right way.
How Much is My Instagram Account Worth?
It’s important to keep in mind that Instagram doesn’t pay content creators for the content.
But, the good thing is there are multiple ways to generate income with an Instagram following.
This includes:
- Brand sponsorships
- Affiliate marketing
- Direct e-commerce selling
- And, even more
Generally speaking, a larger following with a decent engagement rate means higher income on Instagram.
Let’s see what factors other than the follower count decide the worth of your Instagram account.
Engagement
You can have a million followers, but if they aren’t engaging with your content, they’re worth way less.
The engagement rate of your Instagram account impacts its monetary value. As the engagement improves, your account’s value increases.
On average, the engagement rate of an Instagram account is 3 percent, so anything above that is great.
Niche
Your Instagram account’s niche will also affect its price. For instance, if your account is around the entrepreneurship and business niche, it can sell for a great price.
Whereas, if you’re posting memes and your followers are engaging with your posts just for fun, your account’s worth will be a lot less.
Demographics
The age and location of your followers can also decide your account’s worth.
Typically, people within the age range of 18 – 30 are worth more.
And, audiences from countries like the US, Australia, and Canada are worth more than audiences from other countries.
Growth Rate
Lastly, a consistently growing account is more valuable than an account with slow growth.
If the account has stopped growing in the last few months, then it could mean that the content is not as engaging or they just simply stopped posting.
While this is not a red flag, growth rate is difficult to calculate but needs to be consider specially when it has completely stopped for a long time.
What is a 10K Follower Account Worth?
On average, you can expect an Instagram account with 10K followers to be worth around $100.
Again, your Instagram account’s worth isn’t only decided by the follower count, but you can have a rough estimate in mind.
What is a 50K Follower Account Worth?
If an Instagram account has 50K followers, you can estimate its worth to be around $500.
Also, keep in mind that Instagrammers use a variety of ways to make money with their accounts.
So, the ultimate worth of an account will also depend on the income sources, like affiliate marketing and sponsored posts.
Final Thoughts
Your Instagram account’s worth depends on several factors, including:
- Your follower count
- The engagement rate (likes, comments, shares)
- Your niche
- Growth rate
- Demographics (Age and location)
So, if you want to calculate the real worth of your account, considering these factors will give you a near-accurate result.
On average, an Instagram account with 10k followers is worth around $100.
How much do Instagram accounts sell for?
If you’re looking to make a little extra cash, consider selling your Instagram account! Nowadays viral Instagram accounts can go for a decent chunk of change, especially if you have a lot of followers. Companies in your industry are willing to pay for an already established Instagram account, rather than putting in the effort and time to grow one from scratch. If you’re not personally attached to your account and your followers, it could be worth your time to look into selling it and making a profit off your hard work. But how much is an Instagram account really worth and how do you find a buyer? Here’s everything you need to know about selling an Instagram account.
Why Sell an Instagram Handle?
The short answer here is to make a profit. If you’ve built up a large following but have no monetization strategy, or don’t plan to monetize it in the traditional ways, why not sell it? There’s not much purpose to growing a following for a simple, personal account so you may as well get something out of your hard work.
You might also consider selling your account if the Instagram handle you used was for a business that went under. Rather than letting the account die with all of its followers, sell it to a company that may benefit from it.
How Much Do They Go For?
There is no typical going rate for an Instagram account as there are many factors that need to be considered. Expect anywhere from fifty bucks to upwards of ten grand.
Quality HandleYour account needs a quality Instagram handle in order to be considered. Accounts with simpler names tend to do better. If your handle has your name with a bunch of numbers after it, that doesn’t come across as very professional. The shorter and simpler, the better! Although Instagram names can be changed, it can confuse the current followers and you risk losing them, which is why buyers prefer to keep the original handle.
Following
Obviously the number of followers you have directly correlates with how much someone is willing to pay for your account.
The minimum amount of followers you should have before even considering selling your account is a few thousand. Although you’ll do much better once you’re at the 50k level and higher. You also should check to make sure you don’t have a ton of fake followers as this will lower your account’s value.
Engagement
If you have a large following, but no one’s liking or commenting on your posts, the followers aren’t very valuable. You should aim to have around 10% of your followers engaging in order to consider selling. For example, if you have 100k followers, a combination of 10k likes and comments is what you should see per post.
Industry
The niche your account falls in also plays a large part in how much someone is willing to pay. Accounts in niches like fitness, travel, fashion, and food can easily be sold to a gym, airline, retail store, or recipe blog. If your account doesn’t seem to have a specific goal or theme, it will be harder to monetize, meaning it’s not as valuable and won’t go for as high a price.
How to Sell an Instagram Account
In most cases, a buyer will approach you directly if they find your account of interest. You’ll work directly with them on pricing to come to an agreement that’s fair. In the case that you weren’t approached and are proactively trying to sell your account, you don’t want to announce that it’s for sale because Instagram doesn’t necessarily condone the selling of accounts and may even shut down your account if they catch you listing it.
The easiest way is to sell it to an Instagram trader. These websites shop your account around to potential buyers and once a match is made they handle the trade. You can check out websites such as SocialTradia which allow you to fill out information about your account so they can find the perfect match. Always be sure to receive your payment before handing over your login credentials to avoid getting scammed!
Does your Instagram account qualify to be sold? If yours needs a little work, try our 7-day free trial at Social Network Elite to skyrocket your growth and influencer status quickly.
Once your account is ready and valuable, you’ll be sure to make a decent profit!
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when you invest in the Instagram, I want it for a lot of time and effort, I want it to make it possible somehow paid off. But direct monetization is not available, that is, the social network does not embed ads directly into your content and does not share part of the income from advertisers, as YouTube does.
But there are other ways to enable monetization on Instagram. We talk about five options for making a profit from a social network.
The level of income for all methods of monetization depends on the number of subscribers and coverage. The larger the audience, the more you can earn.
Content
Article reading time 5 minutes
Method #1: Selling ad integrations
Method #2: Selling your products and services
Method #3: Paid access to close friends content
Method #4: affiliate programs
Method #5: driving traffic to another site
Method #1: selling ad integrations
that you mention their brand or praise a particular product and recommend it to the audience.
There are several options for such integrations:
- native advertising, when you do not advertise the product directly, but show options for its use or simply place it in the frame while filming another story or photo shoot;
- mentioning a profile, when you mark an advertiser's account in the description of a photo or story, and people can go there to subscribe or place an order;
- active link - it can be posted in stories if you have more than 10,000 subscribers: you can link to the advertiser's website or his chat bot in one of the messengers.
All three integration formats can be sold to advertisers. But keep in mind that native ads are more often bought from millionaire bloggers, and not from novice influencers with a small audience reach.
An example of how an ad in an account might look like: a product demonstration and a link to a page where you can buy it.
To start making money selling ad integrations, tell advertisers that you can promote their products.
There are several ways to do this:
- write to small companies, talk about your audience and reach, and offer to buy advertising on your profile;
- leave contacts in the profile header where you can be contacted on PR issues;
- register on advertising exchanges on Instagram and offer your services there.
Advertising exchanges are platforms where advertisers and bloggers meet. You can post your profile information there, and advertisers can find it and contact you. Some exchanges work differently: advertisers leave orders for promotion there, and you can apply for its implementation.
There are more than 20 different ad exchanges in total: Epicstars, Sociate, LabelUp, GetBlogger and many others. The more sites you register on, the more advertisers will be able to learn about you and offer you cooperation. And how much money to take for advertising integrations, decide for yourself - look at the prices of the nearest competitors and form an adequate price.
An example of pricing on one of the exchanges. Most often, the cost is indicated based on the number of subscribers, profile topics and audience activity
Storytelling is a proven way to get close to the audience and win new subscribers on social networks, and therefore potential customers.
If suddenly your company does not have a page in social networks, create it. And in addition to posts with news, promotions and wishes for a nice day, tell stories. The topics are very different - about the work process, about employees, about the emergence of a company, about difficulties. Let it be emotional and on the same wavelength with the audience.
Method #2: selling your products and services
With this method of monetizing followers on Instagram, you also promote products, but not advertisers, but your own. You can sell anything, for example - goods. The difficult way is to register a company, purchase production equipment, rent premises, organize storage and marketing of finished products.
A simple way is contract manufacturing: you order a batch of goods at the factory and stick your logo on the package.
An example of selling goods: Oksana Samoilova is promoting her own brand of cosmetics Sammy Beauty
You can also sell your services — this is what fitness trainers, coaches, tarot readers, consultants, lawyers and many other people who develop a personal brand on Instagram do. Another option for monetizing Instagram traffic is selling information products: webinars, marathons or online courses. In this case, you teach the audience what you know and can do yourself: write lyrics, dance, work in Photoshop, or something else.
Instagram promotes a make-up course: teaches subscribers how to properly paint
Profit with this monetization scheme will depend on the cost of products, the cost of goods for the buyer and the number of sales. Someone sells a set of face masks for 1,700 ₽ and invests in production, while someone records the course without cost by voice messages in Telegram and gets the maximum net profit.
For example, Elena Blinovskaya's Marathon of Desires course was bought by more than 200,000 people (according to the information in the profile header). With the cost of the first step of 4,500 ₽, this is already 900 million ₽ in revenue.
To earn that much, you need to at least gain more than 5 million subscribers, as Elena did
What to choose and what product to sell is up to you. Think about what you would be interested in doing: hosting online webinars, making merchandise (clothing with your unique print), or getting into the production of cosmetics, phone cases or accessories.
Sometimes bloggers do not use this method of monetization because they are ashamed to sell or they are not confident in their abilities. In fact, it’s not so scary - watch the master class on monetization on Instagram, which analyzes the sales strategy, audience psychology, and the mechanics of creating in-demand products.
Method #3: Sell paid access to content in close friends
One of the best ways to monetize for expert blogs or commercial accounts, benefits: make closed sales in close friends and sell access to these sales to the most loyal customers.
The online store receives additional revenue from closed access sales, and the client feels chosen and has the opportunity to purchase items of his favorite brand at a discount.
expert blogs can create special content available only to close friends, the benefits are obvious: customers get content without leaving instagram, and an expert does not need to create a website for their products and promote it.
Method number 4: affiliate programs
The amount of earnings will depend on how many subscribers go to the advertiser's website and perform the target action there. The more sales you make, the more you can earn. For example, if an advertiser pays 500 ₽ for each sale, with 100 orders from your audience you will earn 50,000 ₽. To start earning on affiliate programs, find offers that have products that suit your target audience. This can be done in CPA networks: sites that collect offers from different advertisers. For example, Admitad has offers from Lamoda, M.
Video, Adidas, AliExpress and other major brands.
Popular online stores usually pay 1.5-10% of the amount of each order
The only caveat is that you will have to place an active link in your profile. Without it, the advertiser will not understand that the sales came from you.
Method No. 5: attracting traffic to another site
Another opportunity to monetize the audience on Instagram is to attract it to sites that pay for content. For example, on:
- YouTube - in it, anyone who has gained 10,000 subscribers can connect to the affiliate program;
- Yandex. Zen - everyone can turn on monetization on it, whose articles have been read in total for at least 10,000 minutes in 7 days in a row;
- "Pulse Mail.ru" - you can get to the site only by invitation (invitation), but it pays after the publication of the first 10 articles.
If you attract part of the audience to another platform, you can monetize it twice: on Instagram, and on YouTube or on Zen.
How much you earn from monetization on another site depends on the niche and audience coverage. For example, on YouTube, for 1000 views of a video on a channel with videos on a game for mobile devices, they can pay a little more than 28 ₽. And to earn at least 50,000 ₽, you will have to get more than 1.7 million views.
An example of how the price per 1000 views on YouTube changes depending on the audience Sell paid integrations, promote your own products or those of advertisers from affiliate programs. If you use several ways to earn money on different sites, the income can increase by 2-3 times compared to the income from one monetization method only on Instagram.
To attract part of the audience to another platform, it is enough to place a link to your profile on it in the profile header. And in posts and stories, sometimes remind you that you release content not only on Instagram. To summarize: how to get monetized on Instagram and how much you can earn To do this, send potential advertisers offers of cooperation, leave contacts for communication in the profile header and register on advertising exchanges.
Income from all monetization methods on Instagram depends on the audience: the more people follow you, the more advertisers will be willing to pay for integration and the more sales you can get.
Therefore, in order to increase earnings, you need to actively develop your account and, if possible, use several options for generating income - this will be more effective than just trying to organize giveaways or doing nothing at all.
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2 ways + guide to action
Working on an Instagram profile is a lot of work, a lot of time and money spent. An account can be a channel for promoting a business or connecting with customers, a way to sell, earn money from advertising, etc. And how sad it is when all the efforts made fly off in an instant - at the behest of the administration, or by their own decision. In the article I will talk about ways to restore an account on Instagram in all cases.
If you deleted it yourself
You can get rid of your Instagram profile on your own in two ways: temporarily disable or delete the page permanently.
Important. You can restore your account only in the browser version from a mobile or computer, you will not do this in the application.
If you slashed and deleted your profile permanently, you have 30 days to change your mind. Otherwise, everything that you have on Instagram will disappear forever without the possibility of recovery. In our other article, we have already talked in detail about ways to delete an account on Instagram and all the details related to this. To return the page within a month, simply log in with your profile name and password. You will see a window, select "Save account".
In the event of a temporary shutdown, there are no restrictions on the days for recovery. Just log in with your Instagram username and password.
If blocked by the administration
When you violate the rules of the social network (sometimes without knowing it), the profile can be blocked or deleted altogether.
In the first case, the administration will simply restrict some actions for you, for example, you will not be able to like posts or run targeted ads on Instagram - this will be displayed in notifications (“heart” tab).
How can this be avoided? Read the rules in the "Help Center" and do not break them :). But, since you are here, it means they have already been violated and the profile is blocked.
1. Through Instagram support
So, you go to Instagram and see a notification that your profile has been blocked. For starters, don't panic. Often profiles are blocked by mistake. So do nothing for a day and wait. After a day, try logging in with your username and password.
Important. Don't be fooled by offers to help you unlock your account. This can only be done in transparent ways through official sources.
If it doesn't come out, then the account is really blocked.
You will see such a window, and by clicking in more detail - approximately what you were "punished" for.
Interesting. Do you want to sell on Instagram to 5 new customers daily? Then we recommend that you use mass subscriptions and likes, which are considered the most profitable way to attract subscribers and buyers. The main assistant for mass actions is Instaplus.pro. Click and test the service -> Instaplus.pro ("INSCALE" 20% discount).
Step 1. Completing the form
Reasons can be described in specific or water-general terms. But the essence does not change, you are blocked, so click "report this" - this is the first form that you can send to unblock.
Depending on the question, check the boxes and fill in your details. Choose the email that is listed in your Instagram account - it will receive a plan of what you need to do to unlock further.
Below you will be asked to upload an identity document - be sure to do so.
Also, take your passport, unfold it so the data is clearly visible, put it next to your face and take a photo. Download it too, just in case.
And everything seems to be great, easy and simple. But, I'll upset you now. It may be that they will answer you not from the first time, but, for example, from the fifth. If after submitting the form nothing happens in the mail, send it again, change the mail when filling out. Yes, you’ll have to freak out, he’s such a confused Instagram, but don’t give up.
Step 2. Photo with data
When the cherished letter arrives in the mail, you will be asked to take a picture with your data on a piece of paper, namely, with the sent code, first and last name and the name of the profile on Instagram.
Also, when submitting the form, if possible, attach an accompanying letter with text in Russian and English with the deepest request to consider your application. Even if you are furious, write politely, treat with respect.
For example, YouTuber Maxim Bondarenko in his video recommends using the following text:
Submit all forms, fill out forms until you receive some response from the administration. Be patient, unlocking may take more than 30 days, but you must admit that in order to return a full-fledged profile, you can wait.
2. Via Facebook support chat
I'll leave you a link to the page with it, but it's not a fact that you'll get the "Start Chat with Technical Support" button, and it's completely unclear why. Somewhere there is information that the button appears only if you are generous with advertising, or you simply launch it through Facebook. It looks like this:
So, if you do not have this button, you need to find the person who has it. Yes, you will have to freeze. But this method of recovery is much faster and the probability of a result is many times higher.
As an advertisement
After clicking on the button, you will be taken to the menu (screen below).
In accordance with the problem, you need to select a section - in this case, account protection and security policy.
Further, the social network will again offer you help sections, but the same button will appear at the bottom. After filling out a standard form, you will be taken to a chat with a support representative. Just do not expect that they will really answer you in 3 minutes, as it is written.
And to make it easier to unlock...
I told you how to restore an Instagram account after deletion, and now I will tell you about the moments with which there will be no problems with unlocking.
- Real photos
Put a photo on the avatar so that when checking it is clear that the owner is a real user. Look through the feed of your instagram account, note that your face should also flicker there.
- Linking email and phone number
Be sure to link your real email and number to your Instagram account.
It is desirable that the same mail be linked to your Facebook account. To bind the address and number, go to Settings-> Account-> Personal information. You will then receive a confirmation email to your inbox/phone.
- First and last name
In the name of the instagram account and profile name. I think everything is clear here, it will just be easier for the administration to understand by such a name that the account belongs to you.
If your account was hacked
If you have a problem with logging in, first check if your account is found in the search at all in order to exclude the possibility of blocking it by the administration. If the profile is disabled - you are higher.
Important. Carefully check the address from which the letter comes, for example, about some problems with the account. It can only be similar to the Instagram helpdesk. Fraudsters use such letters with links, you click, find yourself on a fake page of the social network and, one might say, voluntarily leak your data to hackers.
1. If there are no problems with logging in
You are sitting in your profile and noticed some changes in your account - publications that you did not post, deleted correspondence, etc., this means that someone is in your profile hosts. In this case, immediately change the password and reset the data to enter the linked mail and Facebook.
2. If the data has already been changed by crackers
Reset your password, changed two-factor authentication, changed the profile name, etc. When logging in, enter your new username and old password from the page.
Next, if you are asked for a two-factor authentication code (which you do not have), go down below and select the “Try another method” -> “Get help” button. After that, as in other methods, you need to fill out a form.
Specify the email address that was linked to the hacked account, check "Personal account with photos that have me.
" Below you need to insert your letter to the support service, preferably in English. Describe the situation in it, BUT, do not write that you were hacked. Just let them know that you can’t access your profile, indicate when you last logged in, where from, the attached phone number and mail.
After sending the request, you need to wait for an email, where you will be asked to take a photo with a code and information (I already talked about this in the blocking section). If everything is done correctly and the stars converge at this moment, you will be sent instructions to restore your account.
Life hack. To prevent your account from being blocked, we recommend cleaning it from unwanted activity and bots. To do this, you can use a special service -> Instahero.pro
BRIEFLY ABOUT THE MAIN
The key to account recovery is patience. Understand that you are not the only one who writes to the support service with such requests.
Whether an Instagram account will be restored depends on many factors.
