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How much money do you get on instagram


Top 10 Instagram Celebrities and How Much They Get Paid

Instagram isn’t just the camera app that it once was when it launched back in 2010. Now, it’s one of the most popular social media platforms out there. Boasting more than 1 billion monthly active users — with more than 500 million of them using the platform every day — Instagram is more than a photo-sharing platform and window into what’s happening in the moment.

Marketing on Instagram is the answer for social media enthusiasts looking for ways to make money and even get free stuff. Whether it’s posting pretty pictures or promoting products or brand campaigns, this photo-sharing platform is an answer for how to make money.

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In this article

  • How to make money with Instagram
  • How to get started making money on Instagram
  • Highest paid Instagram users
  • FAQs about making money on Instagram

How to make money with Instagram

Businesses pay money to Instagram users to get exposure to their audiences, hoping they can make money in the process by having that influencer's followers buy or recommend their products. Without an audience, there’s no one for you to promote to. Grow your following by posting every day and focusing on engagement, using relevant hashtags, creating your own Instagram style, and, of course, posting beautiful photos.

But the sheer number of followers isn’t enough for businesses to justify paying you. 100K of fake followers won’t engage in the content you put out, and engagement is what will make these businesses money.

If you’ve grown your following, making money on Instagram is usually done by selling sponsored posts, becoming an affiliate, creating your own product or service, and selling licenses for your photos or videos. You can choose to focus on one of these revenue streams or chase after them all.

How to get started making money on Instagram

Don’t underestimate how much it takes to get to the level where you can start making money on Instagram. It takes time and plenty of commitment to write, shoot, and edit photos and videos before uploading them day in and day out.

If you’re just starting out, it might be worth it to build your knowledge around photography and social media. There are plenty of classes you can take on sites like Coursera that will get you up to speed and efficient so you can start building your following.

It's not just celebrities making money online with Instagram. Learn as much as you can and devote enough time so you can grow and develop yourself as an Instagram influencer.

If you can't break through and make money on Instagram, there are other easy ways to make money online as well.

To give you a better idea of who's nailing it, here are 10 of the highest-grossing and most successful Instagram accounts:

Highest paid Instagram users

1. Liz Eswein @newyorkcity

Liz Eswein, 25, who joined Instagram just after it launched in 2010, began posting pictures of her home city (NYC of course) under the account @NewYorkCity as a hobby. She now has more than 1.2 million followers and has been dubbed the “den mother of Instagram”. Last year, Eswein was commanding up to $15,000 per shot and charging brands $1 per like for sponsored Instagrams. To put that into perspective, the Guardian reported some posts attracted more than 23,000 likes.

2. Jason Stein @jasonwstein

Jason Stein was an early user of Instagram. He quickly realized Instagram would be a valuable advertising tool for companies. To capitalize on it, Stein launched Laundry Service, a social media agency that matches brands with Instagram influencers. By 2014, Stein was on Forbes’ 30 Under 30 in media, a list of industry game-changers. Laundry Service had 30 employees in Los Angeles and New York, and a division called Cycle with an army of about 1,000 Instagrammers who worked with brands like Amazon, Beats, and the Oprah Winfrey Network.

3. Brian DiFeo @bridif

Brian DiFeo joined Instagram in 2010 as a hobby, as a 33-year-old with no professional photography experience. But after gaining popularity on the platform, he speculatively emailed the organizers of a New York music festival in March 2011 asking for a free ticket in exchange for taking photos of the event and putting them on to his feed. That led to a gig with Puma in Abu Dhabi, and from there, the work continued coming. DiFeo and Anthony were the co-founders who launched The Mobile Media Lab with Eswein.

4. Anthony Danielle @takinyerphoto

Anthony Danielle joined Instagram two weeks after it launched with no intention of becoming an Instagram influencer. He started out photographing random people with no regard for their clothing. Then, as his focus shifted to fashion, that’s when brands started reaching out, he told Fortune. Danielle still runs The Mobile Media Lab with DiFeo. As of last year, he said the company was fielding five to 10 requests per month, and he gets two to three for his personal account — all of which they were vetting out to the agency’s Instagrammers.

5. Aimee Song @songofstyle

The proprietor of fashion and interior design blog Song of Style, Aimee Song has 950k followers on Instagram and her blog is viewed by 72,000 readers. When she is pictured wearing a certain outfit, that outfit sells out within a day! Such a high social media presence means that Song can charge around $50,000 per big-brand collaboration, easily putting her amongst the upper echelons of Instagram’s highest earners.

6. Danielle Bernstein @weworewhat

22-year-old Danielle Bernstein runs the massively popular fashion blog We Wore What, and has almost 1 million followers on her Instagram account. Her social media influence has led her to become one of the most recognizable and successful figures in the fashion industry. Companies send her free stuff, but she has reportedly turned down freebies that she knows she won’t feature. However, a lot of her work is negotiated by an agent, and she’s worked with major names, including Lancôme and Virgin Hotels.

It has been estimated that Danielle charges between $5,000 and $15,000 for a post promoting the brand she is photographed promoting, but this figure can rise according to the amount of props she gives the brand in question or the length of time she spends advertising them.

7. Nash Grier @nashgrier

Vine superstar Nash Grier has 8.4 million Instagram followers. By age 16, he has worked with Virgin Mobile and other major brands, which are reportedly paying him $25,000 to $100,000. His popularity apparently isn’t limited to online platforms. Grier also has celebrity-like status among his fans in real life, according to the Huffington Post, and the social media-driven fame is paying off handsomely.

8. Andreas Wijk @andreaswijk

The 22-year old Swedish model and singer, Andreas Wijk is instantly recognizable to many Instagrammers. Wijk’s Instagram following is currently almost 150k, which not only makes him an important figure in the modeling world but also drastically increases his earning potential. Instagram users with a following of above 100k and a consistently popular photo stream can find themselves in the same bracket as Wijk.

9. Jen Selter @jenselter

Jen Selter joined Instagram in 2012 while working at a gym and started out posting workout pictures. From there, her fame has grown. She’s widely known for her fit physique, particularly her posterior. Given that she can reportedly earn 80,000 likes for a picture of herself sitting on a fitness ball, she is now earning an attractive living on product endorsements from companies such as Nike, Lululemon, and New Balance.

10. Huda Kattan @hudabeauty

Born in the U.S. and based in Dubai, Huda Kattan is building a beauty empire. Her website, HudaBeauty, is one of the top 20 beauty blogs, according to Alexa website rankings. She also has a wildly popular Instagram account to accompany it. Recently, Kattan had more than 7.7 million followers and is gaining an average of 23,000 more per day, according to social media statistics tracker Social Blade.

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FAQs about making money on Instagram

How many followers do you need to make money on Instagram?

The number of followers that brands require influencers to have depends on the company, project, and campaign, but many brands require you to have at least a few thousand followers. The application process to become a brand influencer is competitive, so you’ll need an established audience.

If you don’t have any luck landing a paid gig, smaller brands are often willing to send free stuff for you to try and promote. It may not be money, but it’s something as you work to build and maintain a strong Instagram presence.

Beyond sponsored posts, offering merch can be a great way to make money on Instagram that will grow as your audience grows. Shopify offers influencers an accessible way to scale their reach to full-fledged entrepreneurship.

How much does Instagram pay per post?

Just how much money you can make on Instagram depends on the influencer, their level of commitment, and the uniqueness of their Instagram content and audience.

While some brands pay anything from $5 to $10 per thousand followers, others offer $100 for every 100 followers you have. According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.

How do I grow my Instagram following?

To grow your Instagram following, implement these best practices into your overall strategy:

  • Clearly define your niche. What kind of account are you? Whether it’s fashion, lifestyle, travel, food, music, gaming, or anything else, it needs to be clear on your profile and in the content you post.
  • Post consistently. Consistent posting means consistent audience engagement with your content and more opportunities for you to gain followers.
  • Post high-quality content. Work on posting high-quality photos and putting time into your stories, videos, and content descriptions. Your audience will take note of your account if your content is useful or important and looks good. Instagram-worthy pop-up events can help you if you need inspiration.
  • Engage with your audience. Remember to reply to comments and messages from followers and potential followers.
  • Promote your account. Facebook, Twitter, Pinterest, and other social media platforms are great places to promote and grow your Instagram account.
  • Get featured. Getting featured on a larger account puts your content in front of a lot more people and can net you some big growth opportunities. There are plenty of feature accounts that might use your content if you tag them.
  • Follow relevant accounts. If you follow relevant accounts within your industry or niche, you’ll be able to learn more about what content they’re posting and who their followers are. This can help you refine your content and find a similar audience.

What happens if you get 10K followers on Instagram?

When you hit 10,000 followers on Instagram, you unlock the swipe-up link feature for your Instagram Stories. This feature is unique and helpful because it allows you to share links with your audience without having to first send them to your bio.

Apart from this feature, there are no official features unlocked after getting to 10,000 followers on Instagram. However, people may be more inclined to follow you and view your content if you have thousands of followers because it’s a simple sign of credibility on Instagram.

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Author Details

Ivana Stoshevski Ivana covers personal finance and culture for FinanceBuzz. She is a visual storyteller and lifestyle photographer.

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How to Make Money on Instagram in 2022 (14 Proven Strategies)

If working hard and making money is the American dream, not working hard and making money is the Instagram dream. But making serious income using social media requires some serious strategy. Whether you’re a creator or a business, you’ll find the most success in making money on Instagram if you do your research.

Keep reading to get inspired by thirteen examples from creators and brands, and find tips for making money on Instagram that apply to everyone.

Can you make money on Instagram?

How much money can you make on Instagram?

How to make money on Instagram as a business

How to make money on Instagram as a creator

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.

Can you make money on Instagram?

Hell yeah. In fact, helping creators make a living on the platform is a top priority for Instagram, especially as competition heats up from TikTok, Snapchat, and YouTube.

“Our goal is to be the best platform for creators like you to make a living,” said Meta CEO Mark Zuckerberg at the company’s first-ever Creator Week in June 2021.

In 2021, Instagram was the second-most downloaded app in the world. It’s the 7th most-visited website globally, the 4th most-used social media platform, and has 1. 22 billion users every month. All of which is to say: that’s a massive potential audience. With an enormous and diverse pool of people who could potentially be exposed to your content, there are plenty of opportunities to earn money.

Want more proof? Grab the popcorn and watch this video from Hootsuite Labs.

(If you’re looking for more Instagram stats—you know, to rattle off at parties and impress your friends—you can find 35 of them here).

How much money can you make on Instagram?

Numbers are tricky, because creators and brands are notoriously private about how much money they’re making. On top of that, calculating income from Instagram is complicated—if you sing a song on a Reel, the sound goes viral and you get a record deal from that internet fame, then tens of thousands of people buy tickets to your concert, does that count as making money on Instagram? What if you post food videos, then provide a link to your recipe blog, and host ads on your blog that make you money?

It sounds bizarre, but that’s the way most successful creators’ journeys go. How much money you can make on Instagram depends on your credentials, audience size, engagement, strategy, hustle, and a dash of dumb luck.

Here’s how much some creators and celebs have reportedly cashed in:

$901: The average amount of money an Instagram influencer with 1,000 to 10,000 followers can make per post, according to Business Insider

$100 to $1,500: How much a creator can be paid for a swipe-up advertisement on their Instagram stories according to Brian Hanly, CEO of Bullish Studio (a talent agency for influencers)

$983,100: The amount Kylie Jenner reportedly makes per ad or sponsored content post

$1,604,000: The amount Cristiano Ronaldo reportedly makes per post

In 2021, Hype Auditor surveyed almost 2 thousand influencers (most based in the U.S.) about how much money they make. Here’s what they found:

  • The average influencer makes $2,970 per month. “Average” numbers aren’t the best to go by, since there’s so much differentiation between the highs and lows—as is referenced in the next stat!
  • Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.

Source: Hypeauditor

Top 5 Instagram Earners in 2022

Obviously, celebrities have a leg up in notoriety, and when they sign up for Instagram they automatically get thousands of followers. Although that is not the same for all of us, it’s inspiring to see just how much someone can make through being an influencer on a social media platform. Here are the top 5 earners on Instagram today:

  1. Cristiano Ronaldo – 475 million followers with an estimated average price per post of $1,604,000
  2. Dwayne ‘The Rock’ Johnson – 334 million followers with an estimated average price per post of $1,523,000
  3. Ariana Grande – 328 million followers with an estimated average price per post of $1,510,000
  4. Kylie Jenner – 365 million followers with an estimated average price per post of $1,494,000
  5. Selena Gomez – 341 million followers with an estimated average price per post of $1,468,000

How to make money on Instagram as a business

Being present, active, and engaging on Instagram (and keeping up with trends) is one of the best ways to find business success on the platform in 2022. Here’s how to do it.

1. Promote special offers

The online audience is a sucker for a good deal (and Instagram users love to buy stuff: 44% of Instagrammers say they use the app to shop weekly).

Use Instagram to showcase all the great things about your company—specifically, anytime you’re having a sale. Not only does posting your sale, promo code, or special offer on Instagram advertise a sale to your followers, but it also makes the information easily shareable.

This holiday sale post from clothing brand @smashtess has lots of comments that are just people tagging their friends. It’s an awesome way to promote the sale and also have the sale shared organically.

View this post on Instagram

A post shared by Smash + Tess (@smashtess)

2. Set up countdowns to new launches

You can use Instagram to give your followers a sneak peek of new releases, launches, or product lines—and using the “Countdown” or “Reminder” functions, you can provide potential customers with a simple way to flag when those new products will be available for sale. This creates some hype around your offer, and once the release happens, users get a notification reminding them to check out the goods (and, hopefully, check out the goods).

3. Set up an Instagram Shop

Instagram Shops are a direct method of making money off of the app. Users can buy products using the platform’s native e-commerce tools, and it’s easy to set up a shop.

Instagram shops are an impulse buyer’s best friend (or worst nightmare, depending on how you look at it). Your shoppable products or services will show up in your followers’ news feeds, along with regular posts.

Hosting an Instagram shop is also a great way to provide quick customer service to folks who use social media (basically everyone—75% of the global population over the age of 13). Customers can DM you or comment on posts to learn more about your brand. (Hint: if you’re feeling overwhelmed in your DMs, consider using a chatbot to support your customer service team.)

When you post something with a buyable item, the little shop icon will appear on the post, letting viewers know that it’s available for purchase.

Home goods store @the.modern.shop uses shoppable tags in many of their posts.

4. Schedule shoppable Instagram posts with Hootsuite

You can create and schedule or auto-publish shoppable Instagram photos, videos, and carousel posts alongside all your other social media content using Hootsuite.

To tag a product in an Instagram post in Hootsuite, follow these steps:

1. Open your Hootsuite dashboard and go to Composer.

2. Under Publish to, select an Instagram Business profile.

3. Upload your media (up to 10 images or videos) and type out your caption.

4. In the preview on the right, select Tag products. The tagging process is slightly different for videos and images:

  • Images: Select a spot in the image, and then search for and select an item in your product catalog. Repeat for up to 5 tags in the same image. Select Done when you’re finished tagging.
  • Videos: A catalog search appears right away. Search for and select all the products you want to tag in the video.

5. Select Post now or Schedule for later. If you decide to schedule your post, you will see suggestions for the best times to publish your content for maximum engagement.

And that’s it! Your shoppable post will show up in the Hootsuite Planner, alongside all of your other scheduled content.

You can also boost your existing shoppable posts directly from Hootsuite to help more people discover your products.

Note: You’ll need an Instagram Business account and an Instagram shop to take advantage of product tagging in Hootsuite.

Try Hootsuite free for 30 days

5.

Set up a chatbot

An easy way to provide excellent customer service and make sales through direct messages is to set up an Instagram chatbot. A chatbot is integrated directly into your Instagram account and website and can answer any frequently asked questions from your followers. If the question is too complicated for the conversational AI chatbot, then it will automatically pass the inquiry to a real live member of your team.

And how can a chatbot help you earn on Instagram? Simple!

An Instagram chatbot can recommend products in your shop, directly to your customers within the chat, leading to faster and more streamlined sales.

If a customer inquires about what color foundation you have in stock, the chatbot can serve up three different options that the user can quickly add to their cart without ever leaving the platform.

Source: Heyday

Get a free Heyday demo

6. Partner with creators

Influencer marketing allows you to share your company with the creator’s audience (and the creator also gets a spotlight for your audience—it’s a win-win).

When you’re researching folks to collaborate with, make sure you pay attention to their content and values: you want to pick someone who has goals that align with your own, so the partnership makes sense to customers and doesn’t seem like some oddball marketing scheme.

For example, it makes sense for a plant-based bakery to partner with a vegan influencer (more sense than Bill Nye partnering with Coca-Cola, that’s for sure).

Try to collaborate with creators who would be likely to try and/or like your products, anyway—for example, dancer @maddieziegler has long had a partnership with activewear brand @fabletics. You can offer the creator money, goods, or an affiliate deal (more info on that in the “Join an affiliate program” section of this post, just above!) in exchange for posting about your company.

View this post on Instagram

A post shared by maddie (@maddieziegler)

7.

Partner with other businesses

Like partnering with creators, partnerships with other businesses give folks on both sides of the deal an opportunity to interact with a wider consumer base. Try contacting other businesses like yours and hosting a contest or giveaway—it’s an excellent way to gain followers and tap into a new audience.

This giveaway from @chosenfoods and @barebonesbroth requires entrants to like and save the post, follow both companies, and tag a friend in the comments. Both brands are building their audience—followers just waiting to be converted into consumers.

View this post on Instagram

A post shared by Chosen Foods (@chosenfoods)

8. Straight-up advertise

Hey, the basics still work. Advertising on Instagram is one of the ways you can make money on the platform and actually track your progress. You can turn any post into an ad by boosting it, and your Instagram analytics will tell you how much of a difference the boost made.

How to make money on Instagram as a creator

Even if you don’t have a “business” in the conventional sense, there are lots of ways you can use Instagram to make money as an individual. With a solid following and clear niche, you have influence—and can be an influencer.

1. Partner with brands

Partnering with brands is likely the most well-known way that creators can make money on Instagram. Find a small or big brand that aligns with your values (that part is important—partnering with a brand that has nothing to do with your regular content, or even directly contradicts your regular content, will make you seem inauthentic).

Partnerships with brands can take many forms: you might be paid to make an Instagram post that features a specific product or be offered free products in exchange for content. To get started, try making a few posts that feature some of your favorite things—restaurants, skincare, whatever feels true to you—for free. You can then point to those posts as examples when you’re reaching out to brands.

Lots of makeup and beauty influencers participate in these kinds of brand deals. Here’s an example of a paid partnership post from creator @mexicanbutjapanese for Nordstrom.

 

View this post on Instagram

 

A post shared by Mexicanbutjapanese (@mexicanbutjapanese)

Hint: when you’re participating in a paid partnership or sponsored post, be transparent. Use hashtags, mark the post as sponsored, and be clear about the partnership in your captions. Not following Instagram’s branded content guidelines can result in posts being removed—plus, it’s sketchy.

2. Join an affiliate program

This is related to brand partnerships, as joining an affiliate program still requires you to connect yourself to a business that sells specific products or experiences. Affiliate programs essentially pay you to market other people’s products (so again, you want to make sure that the products you’re highlighting align with your values). If your followers buy something from the brand through you—usually using a specific link or discount code—you get paid.

This nail artist is an affiliate marketer for a nail polish brand—when followers use her discount code to buy the nail polish, the creator makes money.

3. Enable Live Badges

For creators in the U.S., Instagram’s Live Badges is a method of making money directly through the app. During a live video, viewers can purchase the badges (which cost between $0.99 and $4.99) to show their support.

To turn on Live Badges, go to your Profile and tap Professional Dashboard. Then, enable monetization. Once you’ve been approved, you’ll see a button called Set Up Badges. Tap that, and you’re good to go!

Source: Instagram

If you’ve enabled Live Badges, make sure to mention it when you go live (remind your followers that if they’d like to show their support with money, it’s easy to do so!) and express gratitude when someone purchases a badge. Saying thank you goes a long way, and will likely encourage other people to pitch in.

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.

Get the guide now!

4. Sell your merch

Using Instagram as a marketing tool for your other revenue streams is a great strategy for moneymaking. If you’ve curated your personal brand enough to have a certain look, logo, catchphrase, or anything else that’s recognizably you, consider selling merch that’s splashed with that extra sparkle (you’re brand). You can make money from sales—plus score some free advertising when your followers start walking around with your name on their sweatpants.

Drag queen extraordinaire Trixie Mattel sells branded merch and uses Instagram as a platform to advertise.

View this post on Instagram

A post shared by Trixie Mattel (@trixiemattel)

5. Link to your blog or vlog

Selling advertising space on your own website—or making money from Youtube—can be super lucrative, and you can use Instagram to direct your followers to that external site (hint: use a link tree to make the most of that link in your Instagram bio).

Here are some quick examples:

  • Foodies who post pictures of food they’ve made and also have a blog where they post full recipes
  • YouTubers who post highlights of their vlog on Reels, then provide a link to their Youtube channel for the full video
  • Fashion influencers who post their outfits on Instagram and link to their website, where they share where the clothes came from
  • Outdoor adventurers who post gorgeous landscapes and link to their blog where they detail the best road trip routes

Food blogger @tiffy. cooks posts videos of her making food on her blog, and links to in-depth recipes in her bio. The recipes live on her blog, which also hosts posts that contain affiliate links.

View this post on Instagram

A post shared by Tiffy Cooks 🥟 Easy Recipes (@tiffy.cooks)

6. Offer paid tutorials or masterclasses

This is similar to linking to a blog or vlog, but instead of making income indirectly (through businesses advertising on your page or Youtube ads), your followers are directly paying you for a service you’re providing.

If you have a particular area of expertise, you could offer an online masterclass that requires a paid ticket. This method of moneymaking is common for fitness influencers, who may post short workouts for free and then link to a full training routine that you need to pay to access.

Film colorist @theqazman offers quick tips on Instagram, but also hosts ticketed masterclasses. This way, his content still appeals to a wide (non-paying) audience, but folks who are serious about learning the ropes will pay him for a full lesson.

View this post on Instagram

A post shared by Qazi (@theqazman)

You can also offer tutorials or masterclasses for free and simply ask followers to tip you if they have the means—that’s the method athlete @iamlshauntay uses. Her link in bio directs followers to ways they can pay her for her work if they’re able to. This is a good technique to use if you’re looking for maximum accessibility: there’s no financial barrier to your content, but there’s still a clear way for your audience to pay you if they want to.

View this post on Instagram

A post shared by Latoya Shauntay Snell (@iamlshauntay)

 

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Instagram Calculator - Estimate How Much It Costs to Advertise on Instagram!

How much does advertising on Instagram cost?

How much does it cost to advertise on an Instagram profile? How much do bloggers earn? You can check how much a blogger (or you) could earn from a particular publication, just paste the link to his post and click on the button.

The above tools are not official Instagram tools and are in no way affiliated with or endorsed by Instagram. This tool has been designed to provide potential bloggers and micro-bloggers with the opportunity to earn.

Unlike YouTube, where you sell ad space on your videos and channel page for ads at a rate determined by Google, Instagram doesn't compensate its users for showing ads on their posted photos. Instagram is owned by Facebook, so it culls Facebook ads on people's posts. So Instagram influencers and brands don't have middlemen or any set rates if they want to work together. Brands make deals with bloggers and micro-bloggers, and the cost of advertising on Instagram can vary markedly depending on the circumstances. However, in almost all cases, one thing remains the same: bloggers get paid more if they have a high level of engagement as well as a large number of followers. Brands are well aware that you can easily buy followers that are of no practical value to anyone. Hence, they are much more interested in you having real followers, those who interact with your posts.

Compared to other social networks, Instagram accounts have a relatively high level of engagement. For example, the average Facebook or Twitter user only has an engagement rate of 0.5 – 1.0%. But, as account analysis shows, Instagram has an engagement rate of 3%. Any level of engagement above this, combined with a large following, suggests that you are an influencer among your peers. Our Instagram earnings calculator takes into account all these factors. We're looking at the average engagement rates of your last 12 Instagram posts (engagement is likes and comments on your posts). Example. If your engagement rate is less than 8% and the number of followers is less than 1000, you can expect to get paid less from brands than those bloggers who exceed the average engagement rate on their posts.

From a brand perspective, niche also matters. For example, fashion firms are much more likely to work with influential name bloggers than plumbing firms, and brand budgets are also highly dependent on niche.

Your Instagram account needs constant growth

Instagram doesn't have a standard way to make money, unlike YouTube and its Google Ads. Therefore, as a blogger, you need to find brands willing to pay you directly.

Any Instagrammer who wants to earn money should be attractive to the majority of the audience and be constantly active, fulfilling their priority task. You can improve your position in the following ways:

  • By improving your bio so it is very clear who you are and who wants to follow you
  • Conduct ongoing analysis of your Instagram account using a variety of services. (Read our article about 20 good services for Instagram)
  • Like most social networks, Instagram likes to see evidence of regular posting, not sudden bursts of activity when you feel like you have free time. Publish
  • High quality original photographs. Try taking pictures with a decent camera rather than just your phone. You should be known for producing really good content (which in the case of Instagram is high quality images).
  • Use relevant hashtags to help people in your niche find you from your tagged images, this is where a hashtag generator can help you
  • Interact with your followers by commenting and liking their images and they are more likely to do the same in exchange for yours.
  • Make a content plan, because consistency is a sign of excellence. Start with a simple list of topics you want to cover in your posts and expand as needed.

Also, in our recent article, we analyzed 9 ways to increase the activity of subscribers in your profile.

Sponsored posts

Sponsored posts are the most common form of collaboration between brands and Instagram influencers. So how much does it cost to charge for advertising on Instagram? Our calculator above is designed to show you the approximate cost of advertising on Instagram. In this situation, the brand will typically reach out to someone it considers influential and offer to pay them to promote the sponsor's image to their followers.

Of course, to be effective, a sponsored post needs to fit well with the blogger's audience and look like a real influencer recommendation. In recent years, the FTC (Federal Trade Commission) has stepped in by this time, and sponsored posts are now required to be clearly labeled as such. As long as the product fits well with your profile audience, it doesn't matter if the post is tagged #promo or #promo.

A perfectly sponsored post shows how the brand's product fits perfectly into the life of a blogger and how it can just as easily fit into the lives of his or her followers. Top Instagram influencers, with thousands of active followers in a popular niche, can earn very lucrative fees for posting sponsored posts. The Grouphigh Influencer Marketing Report suggests that an average person blogger can charge between $200 and $500 per post.

Those with over 100,000 followers are unheard of earning between $700 and $900 per photo. Those with 500,000 followers can get anywhere from $2,000 to $3,000 per photo posted.

Of course there are superstars. Kim Kardashian West was able to get $300,000 for posting on all of her social media. Of course, she has 87.1 million :). A typical post by any of the Kardashian/Jenners clan usually nets at least $200,000. Often, Insta bloggers create content and the brand has the right to reuse that content in their marketing and on their website.

Affiliate Marketing

Just like a blogger can promote an affiliate product on their blog, an Insta blogger can promote an affiliate product on their posts. You can work with a site like Shareasale to find the right products to promote.

Of course, like any other affiliate marketing, it will only be effective if the product you are promoting works well with your subscribers. If it just looks like an ad for an unrelated product, your subscribers won't be impressed and won't click through. They may even unfollow you in protest.

One of the technical barriers to Instagram affiliate marketing is that you share photos, not links. One way to solve this problem is to include an affiliate link (which you must first identify via a link shortener) in your photo captions.

How much bloggers earn on YouTube in 2022

It is no secret to anyone that making money on YouTube is very real. Proper presentation and quality content is the key to success on the platform. The main question is: how much do YouTube bloggers earn? Or: how much can you really earn doing YouTube marketing ?

There is no definite answer to these questions, since factors such as number of views and subscribers, sources of income, advertising revenue, affiliate programs and brand collaborations play a big role.

Your YouTube income will depend entirely on your channel, location, and of course the effort and time you put in. On average, YouTube channel monetization ranges from $0. 5 to $6 per 1,000 views (Cost Per Mille (CPM), translated from English as “cost per thousand”), depending on location and target audience. Earnings vary, but most bloggers average $0.5 per 1,000 views.

Gaining the right number of subscribers and views to start making good money is not an easy task. Well, thinking about a career on YouTube and want to know more about how bloggers make money? Read on, our article is just about it!

  • YouTube monetization
  • How do YouTube bloggers get paid?
  • How much do youtubers earn for each subscriber?
  • How much does YouTube pay?
  • Proven ways to make money on YouTube
  • TOP 10 richest youtubers
  • Frequently asked questions about making money on YouTube

1. YouTube Monetization

Making money online is a convenient option for those who are resourceful and want to start monetizing their skills and talents.

Founded some 17 years ago, YouTube has 1 billion hours of views per day, making it the perfect platform for video channel management and view monetization. But when will YouTube start paying you if you've just started posting videos on the platform?

As we have already noted, earnings on YouTube depend on the number of views. The question arises: how many views do you need to get to start making money on YouTube? Keep in mind that you will not be paid for viewing the video itself, but for the number of ad views.

Also, please note that the YouTube Partner Program requires you to have at least 1,000 subscribers before you are eligible to monetize your YouTube channel. YouTube does not pay for the number of "likes" on a video. However, “likes” let the YouTube algorithm know that the channel is worth promoting.

Average CPM bid is the average bid per 1000 ad views. To maximize your ad revenue, you need to build a loyal audience, have high engagement rates, and post videos regularly.

To start making money on YouTube, you must follow the requirements of the YouTube Partner Program. Here is a checklist to help you qualify to make money on YouTube:

When does YouTube start paying for videos? YouTube Partner Program Requirements

Starting a YouTube channel is possible right now, but to be successful it's important to have a clear idea of ​​what your channel is from the very beginning and maintain high quality content.

Successful YouTube bloggers usually start their video with intro , which eventually becomes their calling card. There are many YouTube intro templates available on the internet to create a quality intro and give a professional look to your videos.

A good intro should include your corporate logo, which will make you stand out among thousands of other bloggers. Logos are easy to create with the various logo makers available on the internet.

The easiest way to make money from your YouTube channel is to link it to your AdSense account . However, not all videos can be monetized. Please check that your content complies with the YouTube Channel Content Monetization Policy and YouTube Ad Formats.

2. How do YouTube bloggers get paid?

Once you reach the minimum amount of $100, the amount you earn will be transferred once a month directly to your bank account . In some countries, AdSense issues checks, but in most countries, direct payments to the account are preferred.

The secret to success on the YouTube platform is to create videos that are really interesting to the target audience. Every view, like, and comment lets YouTube's algorithms know that your video is cool and interesting, and as a result, YouTube sends more traffic to your channel.

Take for example blogger JennaMarbles , she is one of the most popular youtubers. The total number of views of her videos is about 1.7 billion and her net worth is about $8 million.

Let's go for it: in addition to high-quality video content, you also need to optimize your channel from the very beginning so that it ranks high on YouTube and has good visibility. Follow the link to learn how to optimize your YouTube channel and video descriptions.

Another way to increase the number of views of your video and the channel as a whole and, consequently, income is channel promotion on the Internet . It is definitely worth sharing your videos both on your social media accounts and on your website or blog: the effort will not go in vain and you will increase the number of users who see your video. Don't forget to make a detailed plan for your video marketing campaign. How much you get paid on YouTube will depend entirely on your efforts.

How to make a YouTube intro

Once you have an active YouTube channel, you will be able to apply to become a YouTube partner . If you are given a partnership, you will have access to a large number of content creation tools and have the opportunity to win prizes based on the number of views on your channel.

You can apply at any time, but in order to get into the highest rated affiliate programs, you must accumulate 15 thousand hours of viewing in the last three months. In this case, YouTube will give you the right to participate in the program even before your application is processed.

3. How much do YouTubers earn per subscriber?

If you have already thought about how many subscribers you need to get in order to start earning, we inform you that it is not the number of subscribers that matters here, but the number of views.

A large number of subscribers does not directly affect your income on YouTube. The amount you can earn on YouTube depends on the number of views and daily engagement rate.

However, subscribers should not be underestimated as they help you grow your channel by commenting and interacting with the videos you post.

In fact, YouTubers who make good money have been able to increase their viewing income thanks to a dedicated community and a large number of subscribers.

Having a large and loyal audience is really important, as a blogger with 10,000 followers is more likely to get 1,000 views than a blogger with 1,000 followers. Now regarding video ads and advertisers: they only pay when users click on the ad, or if they watch the video for at least half a minute. What does it mean? And the fact that if your video gets millions of views, but no one clicks on ads, you will not earn anything.

We recommend YouTube Analytics , which provides a variety of reports and metrics to track the success of your video and channel. There you will find various statistics and reports from YouTube, such as traffic sources, watch time and demographics. Metrics can be viewed both on a computer and on a mobile device.

As you can see, YouTube's business model is based on certain factors that affect the amount you can get from this platform. When determining the fork of your YouTube earnings, some of them have a stronger impact.

To help you get the most out of YouTube and learn more about the factors that affect your earnings, we have compiled a table:

4. How much does YouTube pay?

How much YouTube pays will mainly depend on the number of views of each video. As we have already said, there are many related factors that affect earnings on YouTube (source of traffic, number of subscribers, etc.). However, once you choose your niche wisely and implement the right strategy, YouTube will pay you more than you can imagine.

According to YouTube Secrets author Sean Cannell, it's possible to make $500 a week on YouTube. If you're a beginner blogger, all you have to do is upload as many videos as you can target your specific niche or target audience, and soon YouTube will start paying you for your efforts!

5. Proven ways to make money on YouTube

YouTube views statistics reports will help you keep track of your income, but it is important to know that YouTube will only pay out if you fully comply with YouTube payment thresholds .

Another way to make money on the YouTube platform is through affiliate or affiliate marketing. While affiliate marketers don't always put in the effort, it's an effective way to earn a decent income.

Most affiliate marketers use static blogs to drive traffic to affiliate links. The advantage of YouTube is that the platform makes it possible to add powerful video channel traffic to the main traffic. This is one of the most popular ways for YouTubers to make money.

Another interesting way to make money on YouTube is Super Chat and the new YouTube tool, Super Stickers. These features are paid features that allow users to color-code their comments during a YouTube live stream or video premiere. So users can support their favorite YouTubers, and those, in turn, can increase their income. You can learn more about these chips here .

6.

Top 10 richest youtubers

So, we have covered the basics of YouTube channel monetization. But how much do bloggers earn on YouTube? Here is a list of the top 10 highest paid YouTubers in the past year to show you how much money you can make on YouTube.

  1. Preston Arcement - $16 million

Preston Arsement creates gaming videos on YouTube. Early on in his journey on the platform, he started a gaming channel with Minecraft content, and now he runs multiple Minecraft servers. So he became one of the highest paid YouTubers with an income of $16 million.

  1. Logan Paul - $18 million

As we mentioned, Logan Paul is back on the list after the 2017 scandal. Like his brother Jake, Logan also posts boxing videos. In his arsenal there are fights against former world champions.

Logan is also addicted to NFT . He was one of the first celebrities to release NFTs. For his first NFT job, Women's World, he made a profit of $200,000. Overall, he sold $5 million worth of NFTs in a short period of time.

He recently released a new NFT collection called 99 Originals. It consisted of 99 photographs that he took over 99 days while traveling around the world.

In addition to the profits he made from the NFT, Logan Paul amassed over 100 million views on YouTube last year on his Impaulsive podcast channel.

As described by Impaulsive, this is a show that aims to make you think and stimulate your brain. To take part in the show, Paul and his friends regularly invite celebrities such as Snoop Dogg, Tony Robbins, Gary Vee, Arnold Schwarzenegger and many others!

  1. Dude Perfect - $20 million

Dude Perfect is a team of 5 men who have been skillfully combining sports and comedy genres for about ten years. Dude Perfect has over 57 million followers. For 2020, they earned $20 million, the same as in 2018 and 2019.

  1. Ryan Kaji - $27 million

Children's YouTube channel Ryan's World started in 2015 under the name Ryan ToysReview. Last year, the channel's creator, 10-year-old Ryan Kaji, became the top YouTube blogger for the third year in a row, earning nearly $30 million.

As of January 2022, he has over 32 million followers. In addition to his channel, Ryan is the owner of a children's clothing and toy line, as well as his own show on Nickelodeon.

  1. Nastya –— $28 million

8-year-old blogger Anastasia Radzinskaya is from Russia and was diagnosed with cerebral palsy at birth. Nastya, together with family members, has five family YouTube channels, the most popular of which is Like Nastya (97 million subscribers). There, Nastya and her dad usually play different games. The total number of subscribers of all family channels exceeds 130 million. Thanks to YouTube, work with brands of toys and food products, Nastya earned $ 28 million last year.

  1. Unspeakable - $28.5 million

Unspeakable keeps talking about Minecraft, the famous video game that almost all kids are crazy about. He usually creates videos of himself playing Minecraft and other games and uploads them to his 20 million subscribers. The real name of Unspeakable is Nathan Graham, he was born in Houston, Texas. His videos are aimed at children, they do not contain violence or rude language.

  1. Rhett & Link - $30 million

Rhett and Link are the founders of the talk show Good Mythical Morning, in which they try incompatible foods like macaroni and sushi with cheese. In addition, the duo has three other YouTube channels, and according to Forbes, they have acquired Smosh, another successful channel.

  1. Markiplier - $38 million

Markiplier is Mark Edvard Fischbach's gaming channel with over 30 million subscribers and is one of the top youtubers with the most subscribers. Mark started making videos for YouTube in 2012 and now, in addition to his “Let’s Play” feature, he also creates comedy videos and vlogs that earned him $38 million last year.

  1. Jake Paul - $45 million

Jake Paul is a professional boxer who uses his YouTube channel to promote his boxing career. Jake has over 20 million YouTube subscribers and has earned over $45 million from his love of sports and boxing. Last year, Jake won three fights, becoming the favorite of many boxing fans.

Jake is not the only famous YouTuber in his family. His brother Logan is also a famous YouTube blogger. Both were popular on YouTube for years until Logan posted a video in 2017 that was filmed in a Japanese forest, a place where many suicides have occurred. Fans didn't like this video at all. Their sponsors refused to work with them, and YouTube took away their income from both!

Years later, both brothers are back on the list of highest paid YouTubers, but it looks like the 2017 video isn't their only scandal.

In May, Paul's older brother on the air of the last episode of imPaulsive revealed that Paul had invested in cryptocurrency and is now poor!

This is quite true as the cryptocurrency market experienced the biggest crash in recent months and bitcoin fell by 25%. In addition, he blamed Joe Biden for the current crisis in the country and the collapse of the cryptocurrency market, which has nothing to do with the president.

  1. MrBeast - $54 million

Jimmy Donaldson (known as MrBeast on YouTube) has become a real YouTube star with his eccentric videos, costly concepts and grand pranks. At the moment he has over 97 million subscribers and 5 more YouTube channels.

He became the highest paid YouTuber with $54 million, much more than last year's leader Ryan Kaji with $29.5 million. Now he occupies the seventh position in the list of YouTube bloggers.

One of the blogger's most interesting projects was MrBeast Burger. He had his own app and menu that allowed fans to order his signature dishes from over 1,600 restaurants. MrBeast advertised his signature dishes on YouTube to his over 90 million subscribers. As a result, the restaurants sold 5 million sandwiches and shared the profits with him.

Other frequently asked questions about how much YouTubers make

Below are some popular questions people ask about making money on YouTube:

  1. How much does Youtube pay per view?

First, make sure your YouTube channel is monetized and has ads. If you skip this step, YouTube will not pay you per view. On average, the platform pays $0.18 per ad view. However, to receive your first payment from YouTube, you need to reach 1000 views.

  1. How much do YouTubers earn per year?

As you can see from the list of the highest paid YouTubers, video content creators can actually make good money on YouTube. However, the amount received can vary greatly. It depends on the link conversion rate (CTR) and the number of video views per day. For example, if you have about 20,000 views per day with an average CTR of 50%, you will earn $10,000-$18,000 per year.

  1. How much money will 1,000 YouTube views make?

You can only start making money on YouTube after you get 1000 views. It may not be much, but it's a great start to your YouTube blogging career. Keep in mind that Google pays out about 68% of AdSense revenue. Accordingly, for every $100 an advertiser pays, a YouTuber receives $68 from Google. YouTube channels typically earn $18 per 1,000 ad views, which equates to roughly $5 per video view.

  1. How much does YouTube pay for 1 million views?

It would be great to have exact figures on how much YouTube pays for 1 million views, but it really depends on many factors such as the type of content you create, the number of subscribers, etc.

Learn more