How much is it to get verified on instagram
How to Get Verified on Instagram in 2022 [6 Simple Steps]
If you want to know how to get verified on Instagram, you’ve come to the right place.
In this guide, we’ll tell you how to apply for that coveted blue badge (that’s the easy part) and provide some tips to help you qualify (that’s the hard part).
What does Instagram verification mean?
Who can get verified on Instagram?
How to get verified on Instagram in 6 steps
10 tips to get verified on Instagram
Instagram verification FAQ
Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.
What does Instagram verification mean?
Instagram verification is the process of getting a blue checkmark badge that tells other users on the platform that an account really belongs to the user, artist, brand, or organization it represents.
You’ve probably seen plenty of verification badges around. As with Twitter, Facebook and, yes, Tinder, the little blue checkmarks are meant to indicate that the platform has confirmed the account in question is trustworthy, or at least they are who they say they are.
These badges are designed to make the real accounts stand out, so that Instagram users can be sure they’re following the right person or brand. They’re easy to spot in search results and on profiles, and they convey authority.
Source: @creators
It’s easy to see why verification badges are also a coveted status symbol. They’re rare, and exclusivity lends a certain amount of prestige—which may or may not translate to better engagement.
That said, Instagram is clear that verified accounts (just like business accounts) don’t get special treatment from the Instagram algorithm. In other words: if it is true that verified accounts earn higher engagement on average, it’s because they’re posting great content that resonates with their audience.
Who can get verified on Instagram?
Anyone can request a verified badge on Instagram. However, Instagram is notoriously picky (and in many ways mysterious) about who actually gets verified. So, if you’re running an account that’s right on the cusp of “notable,” how do you know if you meet the criteria?
Just because you have a blue checkmark on Twitter or Facebook, for instance, doesn’t guarantee you’ll get one on Instagram.
Instagram is blunt, saying that “Only some public figures, celebrities, and brands have verified badges on Instagram.” In other words: “only accounts with a high likelihood of being impersonated.”
Here is what we do know about eligibility.
First, you must adhere to the network’s Terms of Service and Community Guidelines. On top of that, your account must meet each of these criteria:
- Authentic: does your account represent a real person, registered business, or brand? You cannot be a meme page or a fan account.
- Unique: only one account per person or business can get Instagram verified, with exceptions for language-specific accounts.
- Public: private Instagram accounts do not qualify for verification.
- Complete: do you have a complete bio, profile picture, and at least one post?
- Notable: this is where things get subjective, but Instagram defines a notable name as one that is “well-known” and “highly searched for.”
If you’re relatively confident you meet these criteria, or you just feel like rolling the dice, it’s time to go ahead and verify your Instagram account.
How to get verified on Instagram in 6 steps
If you’re a visual learner, watch our video that covers everything you need to know about getting verified on Instagram. Otherwise, keep reading!
The verification process on Instagram is actually quite simple:
- Go to your Instagram profile and tap the hamburger icon in the top right corner
- Tap Settings
- Tap Account
- Tap Request Verification
- Fill in the application form.
- Your legal name
- Your “known as” or working name (if applicable)
- Select your category or industry (for example: blogger/influencer, sports, news/media, business/brand/organization, etc.)
- You also need to submit a photo of your official government ID. For individuals, that could be a driver’s license or passport. For businesses, a utility bill, an official business document, or tax filings will do.
- Tap Send.
According to Instagram, after their team reviews your application, you’ll receive a response in your notifications tab.
Because of historical and ongoing issues with scammers, Instagram is very clear that they will never email you, ask for money, or otherwise reach out.
Within a few days or a week (some say it can take up to 30 days), you’ll receive a direct yes or no. No feedback or explanation.
This is what a no looks like:
And here’s a yes, break out the bubbly:
10 tips to get verified on Instagram
So, yes, anyone can apply for verification on Instagram. But actually getting approved is a lot tougher.
We’ve gone ahead and compiled all the best practices that will maximize your chances of getting verified as you move forward with your quest to prove your brand’s noteworthiness.
1. Don’t try to buy an Instagram verification badge
We’ll get this one out of the way first: that guy in your comments who says his friend works for Instagram? Please do not give him money.
The same goes for any third-party app or random account that offers “full refunds.
” And for any random account that DMs you because they want to sell you their badge because they “don’t need it anymore.”
Instagram scammers know that people and businesses feel outsized emotions about the blue check, and some are pretty effective at appearing legit, so stay on your guard. And remember that Instagram will never request payment, and will never contact you.
Tl;dr: The only way to get verified is through the official form, unless you are Jennifer Aniston (in which case, scroll down to Tip #7: Work with an agency or publicist, or maybe stop reading this article entirely because you’re doing great!).
Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.
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2. Monitor for impostor accounts
If you’re struggling with persistent unauthorized, fake, or fan accounts impersonating your brand, then we have good news for you.
You’re a prime candidate for verification on Instagram. After all, distinguishing real accounts from fake ones is verification’s stated purpose.
Your annual social media audit should make it clear whether impostor accounts are a problem for you. You’ll want to monitor and document these accounts using a social media monitoring tool like Zerofox’s Hootsuite integration.
3. Get more (real) followers
Look, we don’t have the numbers but it honestly feels sometimes like you need a ridiculous number of followers in order to get verified. There is absolutely no evidence that this is a real rule, but—it can’t hurt? Or maybe correlation does not imply causation after all?
Actually, what is more likely is that as people or brands get more noteworthy on and off Instagram, follower counts rise alongside.
If you want to hedge your bets and play it both ways—chicken and egg—here’s some inspiration for how to get more Instagram followers.
Pro Tip: Just don’t try to take a shortcut and buy your Instagram followers.
(Plus, breaking the Community Guidelines and then asking Instagram to examine your account is a very effective way to get your account shut down.)
4. Delete any cross-platform links in your bio
In what some might call a slightly petty move (we would never dare), Instagram insists that verified accounts can’t have so-called “add me” links to other social media services in their Instagram profiles. You can include links to your website, landing pages, or other online properties, just definitely don’t link to your YouTube or Twitter account.
On the other hand, if you have a blue checkmark on your Facebook profile but not on your Instagram account, Instagram does explicitly encourage you to link to your Instagram account from your Facebook page to help prove your authenticity.
5. Be highly-searched for
Social media is all about serendipitous, organic discovery (this is what the Instagram Explore page is for, anyway—and making it big there can have a real impact on your engagement and follower count).
But when it comes to verification, Instagram wants to know if people care about you enough to tear themselves away from the seductions of the feed and spontaneously type your name into the search bar.
While Instagram doesn’t provide analytics on this data, we’d put money on the fact that Instagram’s verification team does have access, and will check up on how often users are searching for you. Which leads us to our next point…
6. Apply when your name is in the news
Google yourself. Has your brand been featured in multiple news sources? Did a recent press release or white paper get picked up? Do you have a sound bite or a profile in a major international publication? Paid or promotional content definitely does not count.
If PR hasn’t been a priority for your brand thus far, you might have a more difficult time proving how “notable” you are. Especially because there’s no place to submit your proof: Instagram does its own research, so it’s up to you to make sure your news is above the fold and impossible to ignore.
If you’ve recently experienced a windfall of attention, or you’re planning a big announcement, think about capitalizing on it and applying for that checkmark while your name is hot.
7. Work with an agency or publicist
If you have the budget and the ambition, hire a reputable digital agency that has access to Facebook’s Media Partner Support tools. Your publicist or agent will be able to submit requests to claim usernames, merge accounts, and get accounts verified through their industry-only portal.
Is verification guaranteed? Of course not. But a request from an industry professional through the Media Partner Support panel carries more weight and distinguishes you from the crowd.
8. Be honest
This tip should be a no-brainer, but because the consequences are dire we feel compelled to highlight it. In your application to be verified, you have to be truthful above all else.
Use your real name. Choose an appropriate category. Definitely don’t falsify any government documents.
If you stretch the truth anywhere in your application, Instagram says that it will not only deny your request, but it may delete your account as well.
9. Make sure your profile and bio are complete and effective
Instagram’s listed requirements for verification (a bio, a profile pic and one post? really?) are a low bar. You don’t just want to meet it. You want to hurtle over it.
Optimizing your Instagram bio will not just impress the verification team when they come to check you out, but can pay ongoing dividends in the form of new followers and conversions.
10. If you’re turned down the first time, try again
If, after all your hard work, Instagram comes back with a rejection, embrace the opportunity to zero in on your goals and redouble your efforts.
Hone your Instagram strategy, build a dedicated following, and earn buzz off the platform as well.
And then, whether you wait the 30 required days or spend a few fiscal quarters hitting your KPIs, you can apply again.
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Instagram verification FAQ
How many followers do you need to get verified on Instagram?
Technically, there is no minimum follower count for getting verified on Instagram. As long as you are able to prove that you are a “notable,” or highly searched for, person (or your account represents a widely recognized business or organization), you can get your account verified regardless of your number of followers.
How much does it cost to get IG verified?
Instagram verification is free. Instagram will never ask for payment for the verification badge, and if someone is offering to verify your account for money, they are trying to scam you.
How do you get a blue check on Instagram without being famous?
To get a blue check on Instagram, you have to prove that your account may be impersonated because you are a notable public figure or represent a widely recognized organization.
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How to Get Verified on Instagram in 2022
There is one elusive social media status symbol you can’t buy, which therefore makes it highly coveted and immensely valuable: the Instagram verified badge.
A February 2020 study revealed that 73.4% of Instagram accounts that had over 1 million followers had a verified badge. Out of the next group down (100,000 to one million followers), 22.4% were verified accounts. When studying accounts with between 1,000 and 5,000 followers, only 0.
87% were verified.
What is verified badge on Instagram?
An Instagram verified badge is a blue checkmark next your profile name. The check proves the account is owned by a public figure like a celebrity or brand.
As a business on Instagram, one question you may ask yourself is, “How do I get my account verified?” Most social media services have some kind of “verification” process for getting the almighty blue checkmark on your profile:
But why should you get verified? And just how hard is it? This guide will answer those questions and help you understand Instagram’s verification process so you can get your account verified too.
Shortcuts ✂️
- Why get verified on Instagram?
- Is it hard to get verified on Instagram?
- How to get verified on Instagram
- Tips for getting verified
- What to do if you don’t get verified
- Don’t stress if you can’t get verified
- Instagram verification FAQ
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Why get verified on Instagram?
Data suggests that the majority of bigger Instagram accounts are verified. As you grow your Instagram profile, you’ll want to get verified to stand out from the competition. Verified accounts are more trustworthy than unverified ones and have a 30% higher engagement rate on average.
Other reasons to get verified include:
- It stops impersonation. The main reason the verification badge exists is to make sure accounts holders are who they say they are. The blue check on your profile shows followers and visitors that you’re the real deal, not a fake account.
- It lends credibility. As a side effect of Instagram users knowing you’re the real business account of a brand, you become more credible and trustworthy. The blue tick is also a status symbol that shows users your account is worth following.
- You get access to special features. One of the most coveted features for brands and influencers alike is the Swipe Up feature. Sharing links in Instagram Stories can improve your Instagram marketing through more engagement and conversions. Normally, you’d need at least 10,000 followers, but if you’re verified you can use this feature no matter how many followers you have.
- Verified accounts appear higher in search. Lastly, if your account is verified and users search Instagram for content in your category, you may appear higher in search results:
This means you’re more likely to attract new followers directly from search results (in the Instagram app) and increase brand awareness.
With all of those great benefits, you’re probably thinking that getting verified is going to be pretty difficult. But is it? Let’s take a look.
Is it hard to get verified on Instagram?
The good news is that applying to be verified on Instagram is super easy (as you’ll see in the tutorial below).
The not so great news is that actually getting approved can be difficult.
It’s no secret how Instagram verifies accounts. It's guidelines state the eligibility requirements your account must meet:
- Authentic. As in you must be a real person, public figure, or registered business entity. You’ll need official business documents and ID to prove it.
- Unique. You can’t have multiple accounts for the same person or business (unless they are language-specific accounts). Instagram also doesn’t verify general interest (like memes) or fan accounts.
- Complete. At the bare minimum, your Instagram profile needs to be public, have an Instagram bio, a profile picture, and be active when you apply. “Be active” isn’t defined, but you can take it to mean you post, share, or comment on content regularly.
- Notable.
This is the tougher bit that most struggle with. Being notable means your account name represents a “well-known, highly searched for” person or brand. Instagram reviews accounts that are featured in multiple news sources, but not paid or promotional content.
Those are on top of the basic rules of following community guidelines and Instagram’s terms of use. As bonus good news, these criteria also mean you don’t have to have a certain number of followers to get verified—you could request verification as soon as you sign up and complete your profile.
How to get the verified badge on Instagram
1. Start your request
Open the Instagram app and head to your profile. Once you’re on your profile page, tap on the hamburger icon (three lines) in the top-right corner and select Settings. On your settings page, toward the bottom, you’ll see the option to Request Verification. Tap it and you're ready for step 2.
2.
Add your business detailsFrom there, you’ll need to fill in details about your business such as:
Photo courtesy of: Unsplash- Your full name (or trading name), which you’ll need to back up with a photo ID, such as a driver’s license, or business documents, such as business registration papers or utility bills (for physical stores).
- Notability, which is confirmed by selecting your industry category and target audience. You’ll also have to list brand names you might also or otherwise be known as.
- Supporting links to help confirm your notability. Here you can link to other verified social media accounts if you have them, news or press releases your brand is featured in, your website, or other (non-promotional) links you feel might be relevant.
3. Make your submission
Once you’ve filled in the verification application details, hit Submit and congrats: you’ve sent off your request.
Within 30 days, Instagram will notify you in your Activity feed whether your application was successful or not. If so, you’ll get the Instagram verification badge right away.
Tips for getting verified
Before you go ahead and submit your application for the coveted blue badge, keep in mind the following tips that will help improve your chances of getting a verified Instagram account:
- Don’t buy a badge
- Get real followers
- Complete your profile
- Follow the community guidelines
- Get publicity
Don’t buy a badge
Under no circumstances does Instagram let users buy, sell, or otherwise transfer their verified badge. If you see an account that advertises the ability to get you one either for free or a “small fee,” like the one below, don’t fall for the scam.
Use Instagram responsibly. Don’t try shady tactics like buying badges, followers, likes, or comments. Otherwise, you could find your account banned.
Get real followers
Don’t buy Instagram followers. Focus on the genuine, organic growth of your account. It’s easy to tell when someone buys followers because their account will have lots of followers but low engagement. These “followers” are often bots or inactive accounts, so they don’t interact with your brand. The lack of engagement means your posts won’t show up on the explore pages or in your audiences feeds.
Although your follower count doesn’t matter when it comes to verification, a highly engaged following can help. Some ways to get more Instagram followers include:
- Using the right hashtags to get your profile in front of targeted audiences
- Publishing a mix of Instagram Stories, Reels, and feed posts
- Running giveaways
- Encouraging user-generated content
- Curating your profile grid
- Creating shareable content
Instagram followers are more than just a number, they are your community. Even if you don’t get verified, real followers will help increase traffic to your site, make more sales, and build influence in your space.
Complete your profile
All verified accounts have one thing in common: complete profiles. Each of them has a concise and punchy Instagram bio, a strong profile photo, an external link (to either their website or a Linktree, linking to multiple sites), and well-designed Story Highlights.
Sure, the Instagram profile has the same structure for every account. But each Instagram bio—the small summary underneath the username—is unique. Users look at your bio when deciding whether or not to follow you on Instagram, so you have to make it count.
The bios of verified accounts accomplish a number of things:
- Highlight essential information about the business (brand name, category, company overview)
- Offer a way for users to get in touch
- Showcase the brands’ personality
- Establish a unique selling proposition
- Encourage response with a call-to-action
A strong profile can make a good first impression on behalf of your brand and convince people to follow you.
Follow the community guidelines
As long as your brand is consistent, only posting your own content—content that is safe for public viewing—you’re most likely already following the community guidelines and ticking this box for verification.
Though to be more specific, Instagram has given a short version of what the community guidelines cover:
We want Instagram to continue to be an authentic and safe place for inspiration and expression. Help us foster this community. Post only your own photos and videos, and always follow the law. Respect everyone on Instagram; don’t spam people or post nudity.
No matter if you’re a global brand or the average Joe, Instagram can (and does) punish accounts that don’t follow these basic guidelines.
Get publicity
Team up with a PR agent or agency, or even a journalist, who can help you get your name out there. Some agencies also have access to Facebook’s Media Partner Support tools, where they can submit requests and get accounts verified through the portal.
To get publicity, you’ll need to do things considered newsworthy. What’s deemed newsworthy depends on your niche, but here are a few ideas to get you started:
- Participate in or create a local event (for charity or otherwise)
- Make a guest appearance on a podcast or other media channel
- Pledge to donate to a relevant cause, either a one-off or indefinitely
- Publish a white paper or other original data relevant to your target audience
Getting involved in activities outside of your brand is how you build awareness and get into media outlets. When the Instagram verification team checks to see if you are notable, they’ll find you in these news channels.
What to do if you don’t get verified
Even if you follow all of the tips above, there’s still a chance Instagram won’t approve your application. So what happens then? Try a few of the following actions:
Double-check the verification requirements
As simple as it sounds, it’s worth double-checking the four main requirements we saw earlier: authentic, unique, complete, and notable.
Make sure you have the most appropriate business document to prove authenticity. Be sure to remove/delete any old accounts you might have set up. Compare your level of profile completeness to those who are already verified.
Lastly, do a Google search on your brand. If you don’t see any mentions of it outside of your own website, that could be the issue.
Wait and apply again
If your verification request gets rejected by Instagram, all is not lost. You can apply again after 30 days. Be patient though—repeated applications within 30 days will mean the request will be cancelled.
Give yourself that month to figure out ways of improving your chances using the tips above rather than hope you’ll get approved in the following 30 days without making any changes.
Show authenticity in other ways
If you still can’t get approved for a blue check, there are other ways to show your brand’s authenticity without it.
Instagram recommends linking your account to your official website, Facebook page, YouTube channel, or Twitter account to help show you’re the real owner of your brand.
Another way to show your authenticity is by creating video content of you or your team behind the scenes.
Showing how your business looks day-to-day is a great way to gain trust, but also follows the recommendations of multi-format content to grow followers.
Don’t stress if you can’t get verified
Getting the verification badge on Instagram (or any social media for that matter) is a big milestone for your business. It proves your account is worth watching and engaging with. However, all the benefits come with a challenge—it can be hard to get approved.
Getting the basics right matters, and so does building your brand outside of your immediate social bubble. Following the tips in this guide will help you toward fulfilling those requirements.
That said, verified or not, making money on Instagram is still possible by funnelling traffic to your ecommerce store, setting up an Instagram shop, becoming a brand affiliate, and more.
Illustration by Dan Page
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Instagram verification FAQ
Can an individual person get verified on Instagram?
An individual person or small business can get verified on Instagram. The profile must represent a real person or business, and it must be the only legitimate Instagram account representing you or your business.
How many followers do I need to get verified on Instagram?
Instagram doesn’t give an official number needed for verification. One study found that accounts with as low as 1,000 followers had verification badges. It also found that the more followers an account has, the more likely they are to have a verification badge.
How much does it cost to get Instagram verified?
The verification application is free through the Instagram app. There are businesses you can pay to get you verified, but that’s not recommended.
How do I get verified on Instagram?
- Log in to the Instagram account you want to verify.
- Tap the hamburger icon.
- Tap Settings > Account > Request Verification.
- Enter your name and provide the required information.
- After you complete the form, send it and wait 30 days for a response.
How to get verified and get a tick on Instagram
Many influencers, athletes, musicians and various media people, as well as brands, try to get a tick on Instagram, but not everyone succeeds and often not the first time. In the article, we analyze what the blue tick on Instagram means, to whom it is given and what needs to be done for this. We share tips on how to increase the chances of verification.
- What does the blue tick on Instagram mean?
- What are the benefits of having a check mark on Instagram?
- Who Can Get a Tick on Instagram
- Why they give a tick on Instagram: account requirements
- Is it possible to buy a blue tick on Instagram
- How to get a blue tick on Instagram
- How to increase your chances of getting ticked on Instagram
What does the blue tick mean on Instagram
Some Instagram profiles are marked with a badge with a tick. This means that the account belongs to a famous person or brand, and the owner has confirmed its authenticity.
An example of a verified accountWhat are the benefits of having a check mark on Instagram
It is believed that verification on Instagram increases reach and reduces the likelihood of a ban.
There is no evidence for this, however, a tick in the profile still provides some advantages.
People who have achieved a certain popularity sooner or later have fans and imitators. When trying to find an account of a famous person through the search bar, there will be many "left" pages. If the profile is ticked, the target audience will immediately understand who to follow. The same goes for brands.
A verified account is immediately highlighted.Another plus is that the checkmark reduces reputational risks. As your fame grows, you may encounter a common problem: scammers create fake pages and deceive gullible people on your behalf. For example, they offer to buy merch or an information product, invest in a “reliable project”, and the like.
It is much more difficult to do this with a verified profile. When searching, users will first of all pay attention to an account with a check mark. In the header, you can indicate that this is the only genuine page, and all others are fakes.
If you are in sales, having a badge will increase the confidence of potential buyers.
Try SMS mailings for business
Select the desired segments among subscribers: by age, interests, gender.
Who can get a tick on Instagram
Instagram profile can be verified by public figures who are something of themselves and have reached a certain level of media: actors, athletes, models, politicians, musicians, various representatives of the arts, and so on. There are verified accounts of various areas - makeup artists, lawyers, authors of information products and much more.
Brands that have gained some recognition and fame, at least locally, can also get a tick on Instagram.
Why they give a tick on Instagram: account requirements
There are a number of criteria that a profile must meet in order to receive a badge:
- authenticity - belongs to a real person or an officially registered company;
- uniqueness - this allows the presence of accounts of the same brand in different languages;
- completeness - all information in the bio is indicated, there is an avatar and at least one publication;
- publicity - a community has been formed around an individual or brand, as evidenced by media mentions.
Of course, the account must comply with Instagram's terms and conditions of use.
Is it possible to buy a blue tick on Instagram
The official position of Instagram management: accounts that meet all the requirements are verified for free. Any attempt to get a tick around the rules is considered fraud. If the fact of this is revealed, the page will be blocked.
However, there are people who offer to buy a tick, and the demand for this service is quite high. It is safer to cooperate with agencies that work under a contract with a guarantee against deletion and take payment only after verification. However, you need to understand that you agree at your own peril and risk and may lose your profile if something goes wrong. In addition, the cost of the service reaches several thousand dollars, so weigh the pros and cons.
How to get a blue checkmark on Instagram
Go to settings, click "Account" and select "Request Verification".
Select the desired item in the settings An application form for verifying an Instagram account will open.
First step: you need to add an official document proving your identity or company registration. Options:
- passport;
- state-issued identity card;
- driver's license;
- tax documents;
- utility bill;
- founding documents of the company.
A nickname will be automatically loaded in the "Username" line, and below you need to specify the full name.
How to get a blue tick on Instagram: fill out the verification applicationHow to get a blue tick on Instagram: fill out a verification application
Second step: confirm that the person or brand you represent is of public interest. Choose a category that characterizes the direction of your profile: media, sports, music, digital content creator, and so on. Indicate the country or region in which you are most popular.
How to get a tick on Instagram: provide as much information as possible You can also describe your audience: who these people are, what their interests are and why they follow you.
Next, list the names or titles by which the person or brand is known. Both items are optional, but we recommend that you complete them to increase your chances of getting a check mark.
Add links to publications in the media, accounts in other social networks and other sources that prove that you are interesting to people and have a certain media weight. All information is carefully analyzed, so custom articles and other paid content can harm your reputation.
Check the specified data and send a request for verification. Within 30 days you will receive a response with approval or refusal. In the latter case, read the reasons and try again after a month.
How to increase your chances of getting a check mark on Instagram
Even if your account is 100% compliant with the requirements above, there is no guarantee that you will receive a verification badge. It is useful to take a number of actions that will increase the chances of success.
Grow your audience on Instagram
Accounts with more followers are more likely to get ticked.
This is not a mandatory requirement, but there is such an observation. We have articles on how to increase reach and gain an audience on Instagram.
Promote on other platforms
Develop accounts on YouTube, Telegram, TikTok and other social networks. Gain followers so that Instagram staff sees interest in you across platforms. It’s great if you can confirm profiles on other sites - this contributes to a positive decision on verification on Instagram.
Increase media exposure
Try to increase the number of mentions of yourself in the media. Participate in events, express an expert opinion on the topics you specialize in, write articles, agree to interviews - perhaps you yourself will be able to propose your candidacy.
We advise you to read:
- “What is a personal brand, how to create and promote it”;
- "Brand promotion on the Internet - how to make the company name recognizable.
"
Regularly create and publish unique content
A full account creates a positive impression of the owner. It is advisable to post content at least a couple of times a week, while its uniqueness is important. At this stage, it is better not to duplicate photos and videos from other social networks on Instagram, especially those with a TikTok watermark.
Recommended reading:
- “How to create a content plan for Instagram. Rules, tips, examples”;
- “Ideas for posts. 50 ideas for any public and business”;
- "Educational content: how to create and use it in mailing lists";
- “How to write an engaging Instagram post”;
- "Instagram ideas to spice up your business account";
- "How to create a high-quality visual on Instagram."
Do not invite your audience to other social networks
All social networks compete with each other, so you should not invite subscribers to YouTube or TikTok in posts, headers and pinned stories - at least until you get a tick.
Show that you are primarily interested in growing your Instagram account. Alternatively, you can place a multilink and specify all links there.
SendPulse has a block constructor for quickly creating websites and multilinks. You can add buttons for messengers and social networks, buttons to go to the site and chat bots, a gallery with pictures and videos, multi-channel subscription forms, and also accept payments through popular payment systems. Internal statistics and integration with Google Analytics are available. You can place a Facebook pixel and add a custom code.
Creating a multilink in the SendPulse constructorA couple more tips
If you want to verify your identity, it is better to take a photo of documents next to your face so that Instagram employees have no doubts about authenticity.
It is also desirable that the usernames on Instagram and other social networks to which you provide links are the same or as similar as possible.
Monitor the internet for fake accounts with your name and content.
If you find such pages, file a complaint immediately.
Conclusion
Find out what the Instagram checkmark means, who can get it and how to do it.
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How to get verified on Instagram in 2022
We bet you have seen a blue check next to the name on the accounts of celebrities, popular bloggers and brands? We understand why it is needed, what benefits it gives and how to get it.
What is verification
Blue check marks on Instagram are official verified accounts. It confirms that this page is not fake, but really belongs to the individual or brand. It looks like this:
Why verification is needed
1. Identity or project verification
Accounts of actors, musical groups, athletes, brands, official media, websites, government agencies and even city pages can receive verification.
2. Increasing the credibility of the page
And preventing fake twin accounts that scammers can use.
3. Monetization
Verified accounts that host ads can charge higher prices for ads. But this is more about a personal brand than business accounts of companies.
| Remember that the blue checkmark does not mean increased priority for displaying posts in the user's feed, access to technical support, additional protection of the account from hacking, or other privileges. |
How to get verification: instructions
First of all, the page should not violate the rules of using Instagram and comply with the user agreement. The chances of getting verified are higher if your account:
- Authentic
Represents a real person, company or organization.
- Unique
The only exception applies to accounts of the same brand in different languages.
- Full
With all the necessary information in the profile, as well as previously posted publications.
- Noticeable
Users should be interested in your profile, and your company should also be mentioned in several different news sources besides Instagram itself.
Algorithm for getting a tick on Instagram for a company:
- Open "Settings", then "Account" and select "Request confirmation".
- Confirm the existence of the company and the right to own the account. To do this, indicate the real name and surname of the owner, attach an identity card, upload documents on registration of a legal entity or other materials that can confirm the authenticity of the company.
- Send an application for consideration and wait for a response from Facebook.
Not all accounts can become "Favorites". Instagram considers each application separately and decides whether to reward the profile with a blue tick or not.
Tips for getting a verification checkmark
A few important points in the end or how to manage Instagram so that verification is not denied:
1. Link pages on other social networks to Instagram.
This will help confirm the authenticity of the account and the active presence of the brand on the Internet.
2. Do not use cheat services.
During verification, the account is carefully checked. If he was previously convicted of unfair promotion, then the blue checkmark does not shine for you.
3. Post a variety of content regularly.
The more and more actively your account develops, the more favorable Instagram will be. A profile with multiple photos will definitely be denied verification.
4. Clean up spam.
Even if you promoted your account according to all the rules, sometimes you need to clean it from spam comments and dubious followers.
When considering an application for verification, Instagram looks not only at the quality of the content, but also at the subscribers.
5. Grow an active audience.
The more your account will be mentioned in posts, stories, write adequate comments or drive in the search, the more likely that Instagram will approve verification.
Submitting a request for verification of your Instagram account is easy. Especially for large companies. All the main work is for the brand before the application is submitted.
Instagram verification FAQ
This is a confirmation of the authenticity of the account. The verification badge looks like a white check mark on a blue round background on the profile next to the username. It is also visible in all posts and is displayed next to the nickname in the search.
Everyone. Both companies and famous personalities.
It will protect against the creation of fake accounts, give visibility and significantly increase the trust of users.
