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How much earn in instagram


Top 10 Instagram Celebrities and How Much They Get Paid

Instagram isn’t just the camera app that it once was when it launched back in 2010. Now, it’s one of the most popular social media platforms out there. Boasting more than 1 billion monthly active users — with more than 500 million of them using the platform every day — Instagram is more than a photo-sharing platform and window into what’s happening in the moment.

Marketing on Instagram is the answer for social media enthusiasts looking for ways to make money and even get free stuff. Whether it’s posting pretty pictures or promoting products or brand campaigns, this photo-sharing platform is an answer for how to make money.

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In this article

  • How to make money with Instagram
  • How to get started making money on Instagram
  • Highest paid Instagram users
  • FAQs about making money on Instagram

How to make money with Instagram

Businesses pay money to Instagram users to get exposure to their audiences, hoping they can make money in the process by having that influencer's followers buy or recommend their products. Without an audience, there’s no one for you to promote to. Grow your following by posting every day and focusing on engagement, using relevant hashtags, creating your own Instagram style, and, of course, posting beautiful photos.

But the sheer number of followers isn’t enough for businesses to justify paying you. 100K of fake followers won’t engage in the content you put out, and engagement is what will make these businesses money.

If you’ve grown your following, making money on Instagram is usually done by selling sponsored posts, becoming an affiliate, creating your own product or service, and selling licenses for your photos or videos. You can choose to focus on one of these revenue streams or chase after them all.

How to get started making money on Instagram

Don’t underestimate how much it takes to get to the level where you can start making money on Instagram. It takes time and plenty of commitment to write, shoot, and edit photos and videos before uploading them day in and day out.

If you’re just starting out, it might be worth it to build your knowledge around photography and social media. There are plenty of classes you can take on sites like Coursera that will get you up to speed and efficient so you can start building your following.

It's not just celebrities making money online with Instagram. Learn as much as you can and devote enough time so you can grow and develop yourself as an Instagram influencer.

If you can't break through and make money on Instagram, there are other easy ways to make money online as well.

To give you a better idea of who's nailing it, here are 10 of the highest-grossing and most successful Instagram accounts:

Highest paid Instagram users

1. Liz Eswein @newyorkcity

Liz Eswein, 25, who joined Instagram just after it launched in 2010, began posting pictures of her home city (NYC of course) under the account @NewYorkCity as a hobby. She now has more than 1.2 million followers and has been dubbed the “den mother of Instagram”. Last year, Eswein was commanding up to $15,000 per shot and charging brands $1 per like for sponsored Instagrams. To put that into perspective, the Guardian reported some posts attracted more than 23,000 likes.

2. Jason Stein @jasonwstein

Jason Stein was an early user of Instagram. He quickly realized Instagram would be a valuable advertising tool for companies. To capitalize on it, Stein launched Laundry Service, a social media agency that matches brands with Instagram influencers. By 2014, Stein was on Forbes’ 30 Under 30 in media, a list of industry game-changers. Laundry Service had 30 employees in Los Angeles and New York, and a division called Cycle with an army of about 1,000 Instagrammers who worked with brands like Amazon, Beats, and the Oprah Winfrey Network.

3. Brian DiFeo @bridif

Brian DiFeo joined Instagram in 2010 as a hobby, as a 33-year-old with no professional photography experience. But after gaining popularity on the platform, he speculatively emailed the organizers of a New York music festival in March 2011 asking for a free ticket in exchange for taking photos of the event and putting them on to his feed. That led to a gig with Puma in Abu Dhabi, and from there, the work continued coming. DiFeo and Anthony were the co-founders who launched The Mobile Media Lab with Eswein.

4. Anthony Danielle @takinyerphoto

Anthony Danielle joined Instagram two weeks after it launched with no intention of becoming an Instagram influencer. He started out photographing random people with no regard for their clothing. Then, as his focus shifted to fashion, that’s when brands started reaching out, he told Fortune. Danielle still runs The Mobile Media Lab with DiFeo. As of last year, he said the company was fielding five to 10 requests per month, and he gets two to three for his personal account — all of which they were vetting out to the agency’s Instagrammers.

5. Aimee Song @songofstyle

The proprietor of fashion and interior design blog Song of Style, Aimee Song has 950k followers on Instagram and her blog is viewed by 72,000 readers. When she is pictured wearing a certain outfit, that outfit sells out within a day! Such a high social media presence means that Song can charge around $50,000 per big-brand collaboration, easily putting her amongst the upper echelons of Instagram’s highest earners.

6. Danielle Bernstein @weworewhat

22-year-old Danielle Bernstein runs the massively popular fashion blog We Wore What, and has almost 1 million followers on her Instagram account. Her social media influence has led her to become one of the most recognizable and successful figures in the fashion industry. Companies send her free stuff, but she has reportedly turned down freebies that she knows she won’t feature. However, a lot of her work is negotiated by an agent, and she’s worked with major names, including Lancôme and Virgin Hotels.

It has been estimated that Danielle charges between $5,000 and $15,000 for a post promoting the brand she is photographed promoting, but this figure can rise according to the amount of props she gives the brand in question or the length of time she spends advertising them.

7. Nash Grier @nashgrier

Vine superstar Nash Grier has 8.4 million Instagram followers. By age 16, he has worked with Virgin Mobile and other major brands, which are reportedly paying him $25,000 to $100,000. His popularity apparently isn’t limited to online platforms. Grier also has celebrity-like status among his fans in real life, according to the Huffington Post, and the social media-driven fame is paying off handsomely.

8. Andreas Wijk @andreaswijk

The 22-year old Swedish model and singer, Andreas Wijk is instantly recognizable to many Instagrammers. Wijk’s Instagram following is currently almost 150k, which not only makes him an important figure in the modeling world but also drastically increases his earning potential. Instagram users with a following of above 100k and a consistently popular photo stream can find themselves in the same bracket as Wijk.

9. Jen Selter @jenselter

Jen Selter joined Instagram in 2012 while working at a gym and started out posting workout pictures. From there, her fame has grown. She’s widely known for her fit physique, particularly her posterior. Given that she can reportedly earn 80,000 likes for a picture of herself sitting on a fitness ball, she is now earning an attractive living on product endorsements from companies such as Nike, Lululemon, and New Balance.

10. Huda Kattan @hudabeauty

Born in the U.S. and based in Dubai, Huda Kattan is building a beauty empire. Her website, HudaBeauty, is one of the top 20 beauty blogs, according to Alexa website rankings. She also has a wildly popular Instagram account to accompany it. Recently, Kattan had more than 7.7 million followers and is gaining an average of 23,000 more per day, according to social media statistics tracker Social Blade.

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FAQs about making money on Instagram

How many followers do you need to make money on Instagram?

The number of followers that brands require influencers to have depends on the company, project, and campaign, but many brands require you to have at least a few thousand followers. The application process to become a brand influencer is competitive, so you’ll need an established audience.

If you don’t have any luck landing a paid gig, smaller brands are often willing to send free stuff for you to try and promote. It may not be money, but it’s something as you work to build and maintain a strong Instagram presence.

Beyond sponsored posts, offering merch can be a great way to make money on Instagram that will grow as your audience grows. Shopify offers influencers an accessible way to scale their reach to full-fledged entrepreneurship.

How much does Instagram pay per post?

Just how much money you can make on Instagram depends on the influencer, their level of commitment, and the uniqueness of their Instagram content and audience.

While some brands pay anything from $5 to $10 per thousand followers, others offer $100 for every 100 followers you have. According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.

How do I grow my Instagram following?

To grow your Instagram following, implement these best practices into your overall strategy:

  • Clearly define your niche. What kind of account are you? Whether it’s fashion, lifestyle, travel, food, music, gaming, or anything else, it needs to be clear on your profile and in the content you post.
  • Post consistently. Consistent posting means consistent audience engagement with your content and more opportunities for you to gain followers.
  • Post high-quality content. Work on posting high-quality photos and putting time into your stories, videos, and content descriptions. Your audience will take note of your account if your content is useful or important and looks good. Instagram-worthy pop-up events can help you if you need inspiration.
  • Engage with your audience. Remember to reply to comments and messages from followers and potential followers.
  • Promote your account. Facebook, Twitter, Pinterest, and other social media platforms are great places to promote and grow your Instagram account.
  • Get featured. Getting featured on a larger account puts your content in front of a lot more people and can net you some big growth opportunities. There are plenty of feature accounts that might use your content if you tag them.
  • Follow relevant accounts. If you follow relevant accounts within your industry or niche, you’ll be able to learn more about what content they’re posting and who their followers are. This can help you refine your content and find a similar audience.

What happens if you get 10K followers on Instagram?

When you hit 10,000 followers on Instagram, you unlock the swipe-up link feature for your Instagram Stories. This feature is unique and helpful because it allows you to share links with your audience without having to first send them to your bio.

Apart from this feature, there are no official features unlocked after getting to 10,000 followers on Instagram. However, people may be more inclined to follow you and view your content if you have thousands of followers because it’s a simple sign of credibility on Instagram.

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Author Details

Ivana Stoshevski Ivana covers personal finance and culture for FinanceBuzz. She is a visual storyteller and lifestyle photographer.

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How to Make Money on Instagram in 2023 (14 Proven Strategies)

If working hard and making money is the American dream, not working hard and making money is the Instagram dream. But making serious income using social media requires some serious strategy. Whether you’re a creator or a business, you’ll find the most success in making money on Instagram if you do your research.

Keep reading to get inspired by thirteen examples from creators and brands, and find tips for making money on Instagram that apply to everyone.

Can you make money on Instagram?

How much money can you make on Instagram?

How to make money on Instagram as a business

How to make money on Instagram as a creator

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.

Can you make money on Instagram?

Hell yeah. In fact, helping creators make a living on the platform is a top priority for Instagram, especially as competition heats up from TikTok, Snapchat, and YouTube.

“Our goal is to be the best platform for creators like you to make a living,” said Meta CEO Mark Zuckerberg at the company’s first-ever Creator Week in June 2021.

In 2021, Instagram was the second-most downloaded app in the world. It’s the 7th most-visited website globally, the 4th most-used social media platform, and has 1.22 billion users every month. All of which is to say: that’s a massive potential audience. With an enormous and diverse pool of people who could potentially be exposed to your content, there are plenty of opportunities to earn money.

Want more proof? Grab the popcorn and watch this video from Hootsuite Labs.

(If you’re looking for more Instagram stats—you know, to rattle off at parties and impress your friends—you can find 35 of them here).

How much money can you make on Instagram?

Numbers are tricky, because creators and brands are notoriously private about how much money they’re making. On top of that, calculating income from Instagram is complicated—if you sing a song on a Reel, the sound goes viral and you get a record deal from that internet fame, then tens of thousands of people buy tickets to your concert, does that count as making money on Instagram? What if you post food videos, then provide a link to your recipe blog, and host ads on your blog that make you money?

It sounds bizarre, but that’s the way most successful creators’ journeys go. How much money you can make on Instagram depends on your credentials, audience size, engagement, strategy, hustle, and a dash of dumb luck.

Here’s how much some creators and celebs have reportedly cashed in:

$901: The average amount of money an Instagram influencer with 1,000 to 10,000 followers can make per post, according to Business Insider

$100 to $1,500: How much a creator can be paid for a swipe-up advertisement on their Instagram stories according to Brian Hanly, CEO of Bullish Studio (a talent agency for influencers)

$983,100: The amount Kylie Jenner reportedly makes per ad or sponsored content post

$1,604,000: The amount Cristiano Ronaldo reportedly makes per post

In 2021, Hype Auditor surveyed almost 2 thousand influencers (most based in the U. S.) about how much money they make. Here’s what they found:

  • The average influencer makes $2,970 per month. “Average” numbers aren’t the best to go by, since there’s so much differentiation between the highs and lows—as is referenced in the next stat!
  • Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.

Source: Hypeauditor

Top 5 Instagram Earners in 2022

Obviously, celebrities have a leg up in notoriety, and when they sign up for Instagram they automatically get thousands of followers. Although that is not the same for all of us, it’s inspiring to see just how much someone can make through being an influencer on a social media platform. Here are the top 5 earners on Instagram today:

  1. Cristiano Ronaldo – 475 million followers with an estimated average price per post of $1,604,000
  2. Dwayne ‘The Rock’ Johnson – 334 million followers with an estimated average price per post of $1,523,000
  3. Ariana Grande – 328 million followers with an estimated average price per post of $1,510,000
  4. Kylie Jenner – 365 million followers with an estimated average price per post of $1,494,000
  5. Selena Gomez – 341 million followers with an estimated average price per post of $1,468,000

How to make money on Instagram as a business

Being present, active, and engaging on Instagram (and keeping up with trends) is one of the best ways to find business success on the platform in 2022. Here’s how to do it.

1. Promote special offers

The online audience is a sucker for a good deal (and Instagram users love to buy stuff: 44% of Instagrammers say they use the app to shop weekly).

Use Instagram to showcase all the great things about your company—specifically, anytime you’re having a sale. Not only does posting your sale, promo code, or special offer on Instagram advertise a sale to your followers, but it also makes the information easily shareable.

This holiday sale post from clothing brand @smashtess has lots of comments that are just people tagging their friends. It’s an awesome way to promote the sale and also have the sale shared organically.

View this post on Instagram

A post shared by Smash + Tess (@smashtess)

2. Set up countdowns to new launches

You can use Instagram to give your followers a sneak peek of new releases, launches, or product lines—and using the “Countdown” or “Reminder” functions, you can provide potential customers with a simple way to flag when those new products will be available for sale. This creates some hype around your offer, and once the release happens, users get a notification reminding them to check out the goods (and, hopefully, check out the goods).

3. Set up an Instagram Shop

Instagram Shops are a direct method of making money off of the app. Users can buy products using the platform’s native e-commerce tools, and it’s easy to set up a shop.

Instagram shops are an impulse buyer’s best friend (or worst nightmare, depending on how you look at it). Your shoppable products or services will show up in your followers’ news feeds, along with regular posts.

Hosting an Instagram shop is also a great way to provide quick customer service to folks who use social media (basically everyone—75% of the global population over the age of 13). Customers can DM you or comment on posts to learn more about your brand. (Hint: if you’re feeling overwhelmed in your DMs, consider using a chatbot to support your customer service team.)

When you post something with a buyable item, the little shop icon will appear on the post, letting viewers know that it’s available for purchase.

Home goods store @the.modern.shop uses shoppable tags in many of their posts.

4. Schedule shoppable Instagram posts with Hootsuite

You can create and schedule or auto-publish shoppable Instagram photos, videos, and carousel posts alongside all your other social media content using Hootsuite.

To tag a product in an Instagram post in Hootsuite, follow these steps:

1. Open your Hootsuite dashboard and go to Composer.

2. Under Publish to, select an Instagram Business profile.

3. Upload your media (up to 10 images or videos) and type out your caption.

4. In the preview on the right, select Tag products. The tagging process is slightly different for videos and images:

  • Images: Select a spot in the image, and then search for and select an item in your product catalog. Repeat for up to 5 tags in the same image. Select Done when you’re finished tagging.
  • Videos: A catalog search appears right away. Search for and select all the products you want to tag in the video.

5. Select Post now or Schedule for later. If you decide to schedule your post, you will see suggestions for the best times to publish your content for maximum engagement.

And that’s it! Your shoppable post will show up in the Hootsuite Planner, alongside all of your other scheduled content.

You can also boost your existing shoppable posts directly from Hootsuite to help more people discover your products.

Note: You’ll need an Instagram Business account and an Instagram shop to take advantage of product tagging in Hootsuite.

Try Hootsuite free for 30 days

5.

Set up a chatbot

An easy way to provide excellent customer service and make sales through direct messages is to set up an Instagram chatbot. A chatbot is integrated directly into your Instagram account and website and can answer any frequently asked questions from your followers. If the question is too complicated for the conversational AI chatbot, then it will automatically pass the inquiry to a real live member of your team.

And how can a chatbot help you earn on Instagram? Simple!

An Instagram chatbot can recommend products in your shop, directly to your customers within the chat, leading to faster and more streamlined sales.

If a customer inquires about what color foundation you have in stock, the chatbot can serve up three different options that the user can quickly add to their cart without ever leaving the platform.

Source: Heyday

Get a free Heyday demo

6. Partner with creators

Influencer marketing allows you to share your company with the creator’s audience (and the creator also gets a spotlight for your audience—it’s a win-win).

When you’re researching folks to collaborate with, make sure you pay attention to their content and values: you want to pick someone who has goals that align with your own, so the partnership makes sense to customers and doesn’t seem like some oddball marketing scheme.

For example, it makes sense for a plant-based bakery to partner with a vegan influencer (more sense than Bill Nye partnering with Coca-Cola, that’s for sure).

Try to collaborate with creators who would be likely to try and/or like your products, anyway—for example, dancer @maddieziegler has long had a partnership with activewear brand @fabletics. You can offer the creator money, goods, or an affiliate deal (more info on that in the “Join an affiliate program” section of this post, just above!) in exchange for posting about your company.

View this post on Instagram

A post shared by maddie (@maddieziegler)

7.

Partner with other businesses

Like partnering with creators, partnerships with other businesses give folks on both sides of the deal an opportunity to interact with a wider consumer base. Try contacting other businesses like yours and hosting a contest or giveaway—it’s an excellent way to gain followers and tap into a new audience.

This giveaway from @chosenfoods and @barebonesbroth requires entrants to like and save the post, follow both companies, and tag a friend in the comments. Both brands are building their audience—followers just waiting to be converted into consumers.

View this post on Instagram

A post shared by Chosen Foods (@chosenfoods)

8. Straight-up advertise

Hey, the basics still work. Advertising on Instagram is one of the ways you can make money on the platform and actually track your progress. You can turn any post into an ad by boosting it, and your Instagram analytics will tell you how much of a difference the boost made.

How to make money on Instagram as a creator

Even if you don’t have a “business” in the conventional sense, there are lots of ways you can use Instagram to make money as an individual. With a solid following and clear niche, you have influence—and can be an influencer.

1. Partner with brands

Partnering with brands is likely the most well-known way that creators can make money on Instagram. Find a small or big brand that aligns with your values (that part is important—partnering with a brand that has nothing to do with your regular content, or even directly contradicts your regular content, will make you seem inauthentic).

Partnerships with brands can take many forms: you might be paid to make an Instagram post that features a specific product or be offered free products in exchange for content. To get started, try making a few posts that feature some of your favorite things—restaurants, skincare, whatever feels true to you—for free. You can then point to those posts as examples when you’re reaching out to brands.

Lots of makeup and beauty influencers participate in these kinds of brand deals. Here’s an example of a paid partnership post from creator @mexicanbutjapanese for Nordstrom.

 

View this post on Instagram

 

A post shared by Mexicanbutjapanese (@mexicanbutjapanese)

Hint: when you’re participating in a paid partnership or sponsored post, be transparent. Use hashtags, mark the post as sponsored, and be clear about the partnership in your captions. Not following Instagram’s branded content guidelines can result in posts being removed—plus, it’s sketchy.

2. Join an affiliate program

This is related to brand partnerships, as joining an affiliate program still requires you to connect yourself to a business that sells specific products or experiences. Affiliate programs essentially pay you to market other people’s products (so again, you want to make sure that the products you’re highlighting align with your values). If your followers buy something from the brand through you—usually using a specific link or discount code—you get paid.

This nail artist is an affiliate marketer for a nail polish brand—when followers use her discount code to buy the nail polish, the creator makes money.

3. Enable Live Badges

For creators in the U.S., Instagram’s Live Badges is a method of making money directly through the app. During a live video, viewers can purchase the badges (which cost between $0.99 and $4.99) to show their support.

To turn on Live Badges, go to your Profile and tap Professional Dashboard. Then, enable Instagram monetization. Once you’ve been approved, you’ll see a button called Set Up Badges. Tap that, and you’re good to go!

Source: Instagram

If you’ve enabled Live Badges, make sure to mention it when you go live (remind your followers that if they’d like to show their support with money, it’s easy to do so!) and express gratitude when someone purchases a badge. Saying thank you goes a long way, and will likely encourage other people to pitch in.

4. Sell your merch

Using Instagram as a marketing tool for your other revenue streams is a great strategy for moneymaking. If you’ve curated your personal brand enough to have a certain look, logo, catchphrase, or anything else that’s recognizably you, consider selling merch that’s splashed with that extra sparkle (you’re brand). You can make money from sales—plus score some free advertising when your followers start walking around with your name on their sweatpants.

Drag queen extraordinaire Trixie Mattel sells branded merch and uses Instagram as a platform to advertise.

View this post on Instagram

A post shared by Trixie Mattel (@trixiemattel)

5. Link to your blog or vlog

Selling advertising space on your own website—or making money from Youtube—can be super lucrative, and you can use Instagram to direct your followers to that external site (hint: use a link tree to make the most of that link in your Instagram bio).

Here are some quick examples:

  • Foodies who post pictures of food they’ve made and also have a blog where they post full recipes
  • YouTubers who post highlights of their vlog on Reels, then provide a link to their Youtube channel for the full video
  • Fashion influencers who post their outfits on Instagram and link to their website, where they share where the clothes came from
  • Outdoor adventurers who post gorgeous landscapes and link to their blog where they detail the best road trip routes

Food blogger @tiffy.cooks posts videos of her making food on her blog, and links to in-depth recipes in her bio. The recipes live on her blog, which also hosts posts that contain affiliate links.

View this post on Instagram

A post shared by Tiffy Cooks 🥟 Easy Recipes (@tiffy. cooks)

6. Offer paid tutorials or masterclasses

This is similar to linking to a blog or vlog, but instead of making income indirectly (through businesses advertising on your page or Youtube ads), your followers are directly paying you for a service you’re providing.

If you have a particular area of expertise, you could offer an online masterclass that requires a paid ticket. This method of moneymaking is common for fitness influencers, who may post short workouts for free and then link to a full training routine that you need to pay to access.

Film colorist @theqazman offers quick tips on Instagram, but also hosts ticketed masterclasses. This way, his content still appeals to a wide (non-paying) audience, but folks who are serious about learning the ropes will pay him for a full lesson.

View this post on Instagram

A post shared by Qazi (@theqazman)

You can also offer tutorials or masterclasses for free and simply ask followers to tip you if they have the means—that’s the method athlete @iamlshauntay uses. Her link in bio directs followers to ways they can pay her for her work if they’re able to. This is a good technique to use if you’re looking for maximum accessibility: there’s no financial barrier to your content, but there’s still a clear way for your audience to pay you if they want to.

View this post on Instagram

A post shared by Latoya Shauntay Snell (@iamlshauntay)

 

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How to make money on Instagram: all the ways

How to make money on Instagram* from scratch? You can become an SMM specialist and set up Instagram ads for your clients*. Or maintain their profiles so that they receive new orders - money is paid for all this. But it is much more interesting to maintain your profile and earn income.

Yes, someone keeps an account "for fun", and someone - to earn money. We tell you exactly how you can earn money on Instagram * on your profile, how much you can receive and what you need for this. nine0003

Ways to make money on Instagram*

Sell ads

The most obvious and common way to make money from your Instagram profile* is to sell ad integrations. You can do this in different ways:

  • mention the account in the next post or story;
  • talk about the product, just show it or mention that you use it yourself;
  • place a link to the advertiser's website in the profile description or stories;
  • to agitate to do something or express "one's" opinion in publications, and so on. nine0016

Advertising can be anything. For example, many bloggers said that they would go to the polls themselves and called on the audience to do so. Some campaigned for amendments to the Constitution of the Russian Federation and also received money for this.

Usually an ad on Instagram* looks something like this: a blogger shows a product and links to a profile where you can learn more about it

Advertisers will pay you not for the number of people who came from you, but simply for the fact itself advertising placement. But at the same time, they will track the results, and if they don’t like them, they are unlikely to contact you again. nine0003

And to tell advertisers that you are ready to place ad integrations, you can create a second account on Instagram* and leave a link to it in your profile description. Or indicate there a phone number or email address where you can be contacted.

An example of how you can leave contacts for communication about advertising integrations

And if there are not many subscribers yet, but you want to earn money right now, it is better to additionally register on blogger exchanges: on Epicstars, LabelUp and others. Advertisers can look for bloggers with a small audience there, and you can get clients from both your Instagram profile* and exchanges. nine0003

Traffic arbitrage

It's like advertising integrations - you also have to promote some product or product. But the earning scheme is arranged a little differently:

  • traffic (people) will have to be directed directly to the advertiser's website, and for this - place a link in the description of the main profile or create an additional account and first promote it;
  • you will be paid not for the very fact of placing an advertisement, but for the targeted actions of users who clicked on it: for example, 2% of the order of all those who came from you. nine0016

The more loyal the audience is and the more purchases (orders, registrations) it makes, the more you earn.

Traffic arbitrage may look like this: a person offers to get a card with favorable service, and he gets money for each issued card

To be able to make money like this, you need to look for advertisers who are willing to pay according to a similar scheme. This can be done in CPA networks: this is the name of the "catalogues" of affiliate programs. The largest CPA network in Russia is Admitad: M.Video, Lamoda, OZON and other brands offer their programs there. nine0003

Optimal Instagram* is suitable for making money on the following products:

  • Goods for beauty, fitness, weight loss.
  • Gadgets, fashion novelties, accessories, various wow-goods. Everything from which it is easy to make a beautiful picture and is designed for an impulse purchase.
  • Offers for training or employment of students and recent graduates.

Accepting donations

In practice, this way of making money on Instagram* is rarely used. The bottom line is that you simply accept donations (voluntary money transfers) from subscribers. They can throw off money for different purposes: buying a new computer, overexposure of a sick animal, restoring a passport. nine0003 People are more willing to donate to people who really need help: those who find themselves in a difficult situation, get sick or organize a pet shelter

at DonationAlerts. If you make a link, people will be able to transfer money to you in different ways: from a card, from a mobile account or from electronic wallets.

Selling services

One of the most popular ways to make money on Instagram* is to sell your services. Many manicurists, SMM specialists, psychologists, cosmetologists and other specialists promote their profile in order to receive orders from there. Tarologists, business coaches, English teachers are not far behind - the list can be long. nine0003 This is what the profile of a specialist who sells his services on Instagram looks like*

In order to sell services and make money from it, you need to be able to create high-quality interesting content, communicate with the audience, work out objections.

Sale of information products

Another opportunity to make money, which famous bloggers often resort to, is the sale of their own information courses. You can teach your audience something you know yourself: promote your Instagram profile*, bake delicious cakes, sew handmade soft toys, and so on. nine0003 Elena Blinovskaya, for example, is running a wish-fulfillment marathon and has already sold an information product to more than 150,000 people time. Despite the fact that in an interview Sobchak did not show Elena Blinovskaya in the most favorable light, the subscribers of the information businesswoman supported her.

To make money selling information products, you need a loyal audience that will trust you. And for this, pumping a personal brand is important - it is it that allows you to create an image of an expert in the eyes of users and increase loyalty to you. nine0003

Sale of merchandise

Merchandise is a product with the symbols of a certain brand, person, team, and so on. You can sell merch immediately if you are engaged in the production of some goods. In this case, you will first create a profile, then you will recruit an audience.

Designer Olga, for example, sells her dresses all over the world, and additionally offers a franchise.

You can do the opposite - gain an audience, and then offer them to buy a hoodie or dress with a pattern that you personally made. Your fans will certainly want to get some kind of product that will help them "join" you. True, you will have to look for someone who can produce these goods. nine0003 An example of how a blogger first got subscribers and then created his own merch

Many bloggers release something of their own: they create production from scratch or negotiate with factories to release goods with certain symbols. Media personalities sell clothes, accessories and even cosmetics and perfumes under their own name.

Oksana Samoilova sells a whole line of various cosmetics

Draining traffic to other sites

Another indirect way to make money on Instagram* is to attract followers to other sites. Where direct monetization is available or where you also earn by selling services, goods or accepting donations. nine0003

For example, you can leave a link in your Instagram profile* to a YouTube channel. Some users will subscribe to you there and watch the video, and you will be able to connect to the YouTube affiliate program and get paid for showing ads in your videos to users.

Artists often do this: for example, Alexei Vorobyov also drives traffic on YouTube

Shop on Instagram*

Instagram Shopping is the integration of an e-commerce store into your Instagram profile*. This is the only way to sell directly to subscribers through posts, stories, the Browse tab, and the Store tab. Shoppers can check the price of an item on the app and then go to the store with the click of a button. nine0003

Let's say you represent a clothing store on Instagram* and want to promote your brand. Simply upload a photo of a model wearing your outfit and Instagram* will allow you to tag up to five products per post or up to 20 products per carousel. You can also use stories and videos.

For example, Clever publishing house sells children's books on Instagram*

Read more about the nuances of work and settings in the article "Instagram* Shopping - how to set it up in 2021".

Photos for sale

Instagram* is basically a photo-sharing app. And photos are assets that can be licensed, printed, and sold in a variety of ways.

If you have cool photos, you can put them on marketplaces where brands and publishers can license them. For example, 500px or Twenty20.

Another option is to sell your photos as prints on other products such as posters, phone cases, pillows. All you need is to find a suitable service that will not only make the desired print, but also take care of the delivery. You will only have sales. There are such organizations in almost every more or less large city. nine0003

Daniel Arnold, a Brooklyn-based photographer, went from $90 to $15,000 in one day, according to Forbes. At that time, Arnold had a little over 20,000 subscribers. Now there are 329,000 of them.

One of Arnold's popular photos

Brand Ambassador

Unlike a blogger who sells many one-time ad integrations, an ambassador works with the same brand for a long time.

Most companies benefit from establishing a long-term relationship with an influencer who regularly promotes the company in a positive way. The fact is that most often an opinion leader who becomes a brand ambassador already uses the company's product or a similar one, or broadcasts in a certain niche. He has an interested target audience who will not be surprised that a blogger supports and recommends a particular cosmetics or coffee variety. nine0003

What brand ambassadors do:

  • Give away free products in experimental campaigns.
  • Broadcast speeches at conferences or stores to promote the brand.
  • Interaction with consumers on your page.
  • Increasing brand awareness. For example, a blogger wears branded T-shirts, caps, suits.
  • Post quality content to increase user engagement.

Sale of AR masks

Augmented reality (AR) filters are various effects that are superimposed on what your camera is showing.

Facebook's* Spark AR Studio platform allows users to create their own interactive augmented reality filters. They can be used in Instagram* and Facebook* Stories, as well as in Facebook* Messenger and Video Chat Portal with Friends.

Such masks can be sold to various brands, because AR masks are useful because:

  • They help to emphasize the individuality of the brand, stand out from the competition.
  • Communicate with the audience. Interactive elements in Stories increased 3-second views 9 out of 10 times, says Facebook*, and 60% of businesses use them to increase monthly engagement.
  • Allows users to "try on" a product before buying or "wear" branded clothing.
  • Increase brand awareness. An AR mask can be a company logo or mascot. And if the filter is not advertising, it will be displayed in the effects gallery, where it is available to anyone. In addition, when users take a selfie with a brand's AR mask, their followers will learn about the company. nine0016
Mercedes logically uses cars in AR filters. But there are masks from designer @ johwska . She added a beautiful glossy effect on her face

Instagram augmented reality filter skills* can make good money.

It's all about making money on Instagram* from your account. I will not consider the option of how to make money without investments on likes, subscribers and views - it takes a lot of time and brings very little money, and this type of income is not pleasant to me. Most often, it harms business, spoils statistics, helps scammers advance, and algorithms do not like it. nine0003

How much you can earn on Instagram*

Everything will depend on the quantity and quality of your audience. The more people follow you, the more you can charge for one ad integration or the more donations you can get. In the case of advertising integrations, you set the prices yourself.

A blogger with just over 500,000 subscribers charges 25,000 ₽ for one advertising integration

Those with more than 1 million subscribers can charge from 100,000 ₽ for one advertising post. And media personalities like Olga Buzova, Natalya Rudova, Nastasya Samburskaya can charge 200-300 thousand rubles for one post. nine0003

If you make money by selling information products, merchandise or services, everything will depend on how many people buy your product. But with a large audience, the amounts are impressive. For example, let's calculate the earnings of Elena Blinovskaya.

She herself says that she received more than 150,000 reviews, which means that there were no less sales. The cost of the marathon is changing: let's take 3,000 ₽ - the amount that is most often mentioned in reviews. It turns out that Elena earned about 450 million rubles for the entire time the marathon was sold. Yes, she spent time creating it and is now spending money on supporting the information product (hiring employees), but the amount itself is impressive. nine0003 In general, more than 2.6 million people subscribed to the marathon page - sales can be much higher

How much money you earn on Instagram * depends only on how you invest in the development of your account, and how many audiences you gain. The more loyal subscribers you get, the more income you can get from one way of earning. And you can use several - for example, advertise someone's services and sell your information product at the same time.

How to get your first sales in social networks, we tell on the online course for beginners "First Orders on Instagram*". The course is suitable for anyone who wants to earn money by promoting their services or product on an online platform. nine0003

What to do to earn a lot

Promote your profile and get a lot of followers: the more the better. There are two ways to go:

  • gain an audience quickly with the help of advertising from bloggers;
  • make interesting and high-quality content and gain subscribers slowly.

Content is needed even if you want to use paid promotion: after all, people will follow you only if they like your account. It's just that with the help of advertising you will get followers much faster than with organic promotion. nine0003

You will find all the necessary tools for content production in one application, which will save a lot of time to promote your business. Auto-posting, photo and video editor, story builder, post analytics, teamwork opportunities - this and much more is in SMMplanner.

You will be able to work faster and more efficiently - get more done in the same amount of time. Register using the link and you will have 14 days of access to the professional tariff "Initial" instead of the standard week. Explore the possibilities, then choose the appropriate tariff or use the free version of the service - it depends on your needs. nine0003

There is another way - a quick and free recruitment of a new audience through hype. So Diana Shurygina, Ekaterina Didenko and Daria Zoteeva (Instasamka) became popular. The only question is what is the price of their popularity: hype will bring subscribers, but not a loyal audience. Because of black PR, subscribers, advertisers and those with whom the blogger did joint projects may turn away. This was the case with Daria Zoteeva, when, due to another scandalous trick, Klava Koka refused to cooperate with her, and her voice was replaced with another one in the cartoon “100% Wolf”. nine0003

Promoting your profile on Instagram* requires a lot of time, effort and nerves. We have collected materials that can help attract loyal followers:

  • 9 ways to promote on Instagram for free*
  • 8 free social media contest services
  • Post idea generator

Decide for yourself which promotion method to use. The most important thing is to gain the first few thousand subscribers. Even with 1-2 thousand followers, you can start earning and investing in the further development of your account in order to get more audience and, accordingly, earn more. nine0003

The article has been updated. First published: March 26, 2021

How many Instagram followers do you need to make money: tips

Making money online is one of the most popular activities for people with different types of income. Students, pensioners, young mothers - everyone is looking for ways to earn extra money. This can be done in different ways: through websites, photo and video resources, pages on social networks. The last method is the most popular, it represents earnings on VKontakte, Facebook, YouTube, Twitter, Instagram. nine0003

Ways to make money on Instagram

The Instagram application for modern mobile phones began to work in 2010, but only in 2015, Internet users appreciated its prospects. Adding photos, videos, communication in the form of comments to photos - these are the possibilities that the application opens up. Smart users quickly studied the interface of the resource and began to look for ways to make money on an interesting new product:

  1. Selling goods and providing services.
    2. nine0015 Advertising revenue.
  2. Performing simple tasks: like, comment, subscribe to an account.

Read also: How much you can earn on Instagram

Everyone can choose an activity to their liking. The sale of goods, services and the execution of tasks are available to non-public people who will only expand their circle of contacts.

In order to advertise, you need a certain number of subscribers.

Number of subscribers for successful profitable activity

For those who are seriously thinking about quitting their main job and settling down at home, many forums are advised to take up one of three types of activities:

  1. Provision of services, the range of occupations is unlimited - photographers, massage therapists, nail technicians, makeup artists.
  2. Sale of goods: clothing, accessories, supplies for needlework.
  3. Freelance - creating web pages, writing unique texts, design services for resources.

The first thing to do before starting each of the activities is to design a page, come up with a concept, and only after that offer services to clients. Immediately after determining the type of employment, the question of how many Instagram followers is needed in order to earn money on the sale of goods and the provision of services is of interest. People who already run their own home business can answer. Most of the successful users of the application say that to get started, it is enough to have 100 subscribers and invite new ones daily to expand the client base. nine0003

But for a profitable activity, the number of people involved must reach several thousand.

Earnings for the famous, or how to get rich on advertising on Instagram

Most people learn about novelties in the markets of cosmetics, household appliances, household goods from the media. Social networks have long ceased to be a place for communication between friends, relatives, close people and have grown into a "business tree". Representatives of large corporations producing cosmetics, clothing and other goods daily search for popular pages with a large number of subscribers on the Instagram network. They do this for this: the manufacturer sends his new product to a popular user, he tests it, shoots a video, takes a photo, comments on what is happening and puts it on his page. After that, the user's subscribers watch such a kind of advertising, and the manufacturer pays for the advertising move. nine0003

Read also: How to make money on advertising on Instagram

But not all users can start earning immediately after installing the application on their phone. To make money on advertising, the number of subscribers on Instagram must be more than 10,000 people. To achieve popularity, you can first buy goods with your own money, test them on camera and put them on display.

There is another way to make money without investments - subscribe to YouTube channels, like on other social networks, comment on user photos on Instagram. This type of earnings requires the installation of special applications - Cashbox, V-Like, VkTarget. The essence of their action is as follows: a person orders promotion (likes, comments, adding to subscriptions), sets a price for such a service. Then his ad is posted on the site, after which another user performs the work and receives money. nine0003

Where to get followers

Getting to know 10,000 people in person and inviting them to your Instagram is a difficult task that even TV stars are not always able to do. To help in attracting subscribers, popular and very popular services today that wind up subscribers can. You can also independently advertise your page on thematic forums, in other social networks. A very popular type of self-promotion is through the VKontakte group, Odnoklassniki, Moi Mir. You can place a unique image or video message on them. nine0003

Read also: How to make money on Instagram likes and followers

To get a solid income, you need to work hard and not stop there. World-famous video bloggers began their activities with several dozen subscribers, who were their friends, relatives, classmates. First of all, you should not look for easy ways: at the initial stage, you can use paid resources (place ads), produce high-quality content (photos, videos, texts) and not ignore the requests of your subscribers.

Learn more