yourself and your wallet. The most common mistake is that people think they only pay bloggers with millions of followers. In fact, everyone can monetize Instagram. And this guide will tell you how to do it.

Is it possible to monetize an Instagram account

Yes! Instagram has long been no longer solely a platform for entertainment and photo sharing.

Millions of people around the world cannot imagine their day without Instagram, and it is natural that access to such a huge audience opens up tremendous opportunities for business and earnings of any format.

In recent years, Instagram has become a huge platform through which you can promote everything from your expertise to your own products. The most common way to monetize Instagram is through advertising. But this is far from the only way to make a profit from your account. Rest assured that there is a suitable monetization option for everyone.

Who it's for

Of course, it's not so simple - the money will not fall on you immediately after creating an account. You will have to work hard before you can get the first profit. A lot of time will need to be spent on learning the features of Instagram. But in the end, you have the opportunity to get a remote job that brings not only a good income, but also pleasure.

To successfully monetize an account, it must match three basic requirements :

• have popularity;
• be of high quality and thematically designed;
• have at least 1000 subscribers.

Compliance with these requirements is possible only with certain knowledge and skills . In particular, those who want to make money on Instagram will need:

• to learn how to create professional pictures and videos;
• be able to generate interesting and useful content;
• learn the basics of SMM in order to successfully promote your profile;
• be able to write engaging texts;
• feel your audience.

In addition, the platform is constantly being upgraded and improved. Only those who can adapt quickly will be able to stay afloat here. Earnings on Instagram are also not suitable for those who hope to make a quick profit, are ready to manipulate the number of followers and attract cheats.

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Monetization options

Instagram's standard monetization option is to collect an audience and place ads on the page. But you can make money on Instagram in many other ways. And many of them can be successfully combined with each other.

1. Collaboration with advertisers

Instagram influencers are not only trendsetters and role models, but an advertising engine for many brands. Native advertising from bloggers has already been adopted by both small private business owners and large corporations. Which is not surprising, because 70% of people admit that they take into account the recommendations of influential people when buying a particular product.

Moreover, if earlier only bloggers with an audience of many thousands and even a million could make money on advertising, today advertisers are showing more and more interest in nano-, micro- and macro-influencers who have closer contact with their audience.

This is an "old school" account monetization option, which is as follows:

1. The blogger actively maintains his page on Instagram;
2. Gathers an audience of followers who trust his opinion;
3. Looking for brands to collaborate with and advertise their products/services to their subscribers.

This monetization option can be called simple. After all, advertising in an account can go out several times a week, and advertisers themselves often contact influencers and offer them cooperation. The minimum bid per ad post is $10, but according to surveys of influencers, they average $200-$400 per post.

Naturally, in this case, everything depends on the number of audience and its quality, which is determined by quite clear metrics, such as the rate of growth of subscribers and a set of likes, account activity and many other factors. The trendHERO analytics service allows you to check this data. It even shows you the followers you have, which you will never find in the built-in Instagram statistics.

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2. Become a Brand Ambassador

A brand ambassador is an affiliated representative of a company that promotes its products and services. This is an unofficial representative of the brand, a person who actively uses the services of the company and promotes it to the masses.

Ambassadorship differs from the previous version in that the influencer does not place direct ads with calls to buy a specific product. He simply demonstrates his love for the brand by frequently posting content on the company's various products and even attending company events.

Just having a promoted account is no longer enough in this case. Ambassadors are people who profess the same values ​​as the brand, and are really its active supporters. Therefore, if you have a favorite brand, you can send a direct message to company representatives, explaining why you can be its ambassador and offering your services.

Conditions for brand ambassadors are individual. In many ways, they depend on the scale of the brand and the popularity of the influencer. It can be a contract with an agreed payment, a personal discount, or an affiliate discount that allows you to receive a percentage of sales.

3. Earnings on affiliate programs

Many companies and online stores have affiliate programs that allow you to earn certain percentages for the purchases of attracted users. Usually, to participate in an affiliate program, you need to apply on the official website of the company or join an affiliate network such as Admitad and get your referral link or personal promo code.

Instagram account in this case acts as a platform for placing a link. Here you can review various partner products, inform customers about discounts and promotional offers, demonstrate products in action, showing your purchases, and thus motivate them to buy. For each purchase made through an affiliate link or promotional code, you will receive the reward provided for by the program.

Success depends on how well the affiliate program was chosen. It is important that the audience of your account is really interested in the company's products.

Carefully study the conditions of the programs. Real money is not always offered as a reward, which, for example, can be withdrawn to a card. Sometimes affiliate programs offer bonuses that can only be spent within the framework of the service.

4. Sale of own goods

Instagram makes it easy for everyone to start their own e-commerce business. You can easily turn your account into a small online store for selling anything - soaps, candles and handmade jewelry, gift boxes, cups and T-shirts with your own prints. Any of your hobbies and passions can be monetized with an Instagram account. There are no restrictions.

5. Creating a community

You can create not a personal account on Instagram, but a thematic community or an interest group. Promotion of such an account is a laborious process, but if everything works out, you will be able to receive a stable income by using many ways of monetization at once - advertising posts, affiliate programs, selling webinars, master classes, goods.

6. Monetization through dropshipping

Dropshipping is a form of sales in which you do not need to purchase goods, store or ship them. The seller only collects orders and payments, and the manufacturing company independently ships the goods to customers. Dropshippers earn on the difference between the cost of the goods that the supplier offers them and the selling price.

You will be surprised, but not only clothes, cosmetics and any hand-made, but also business goods, tours, cars are successfully sold through Instagram today. Therefore, many dropshippers use Instagram accounts as their main source of sales.

The functionality of the platform makes it easy to turn a page into a colorful catalog. In addition, here you can establish a close connection with the audience, which also contributes to sales. But you can’t do without high-quality pictures here, because there is nothing worse than poor-quality pictures in an account designed to sell.

7.

In today's world, useful information costs the most. If you are an expert in any field, have valuable knowledge and skills, you can teach others how to make money on it by turning your Instagram account into a powerful marketing tool.

This can be anything from Skype math lessons to a webinar on paying taxes or choosing a handbag. Given the huge audience of Instagram, you can be sure that a person with certain competencies and skills will be able to find someone who needs them here. Some even manage to submit checklists.

Monetization is possible through the sale of books, access to webinars, consulting, coaching, tutoring, and more. In this case, the Instagram page can serve not only as a platform for sales, but as a tool for building the reputation of an expert.

8. Earnings on services

Every year, thousands of new commercial accounts are registered on Instagram. And many of these companies are in search of an intelligent specialist who can help them properly draw up and promote their profile.

If you have been blogging for a long time, you know well how Instagram algorithms work, and what you need to do to become successful, you can turn your profile into a business card and sell your promotion services.

Typically, companies want to find a SMM specialist who provides a full range of services:

• page design;
• drawing up a content plan;
• SEO optimization;
• creating quality content;
• attracting subscribers.

But there is also demand for specific services. For example, creating templates for Instagram, profile design, creating AR masks and much more.

9. Facebook and Instagram Monetization

You probably know that Meta, formerly Facebook, owns the social networks Facebook, Instagram, and Whatsapp. This allows you to use the same tools to manage your advertising campaigns.

This is exactly where Instagram can pay you. But there is a nuance.

The following monetization options are currently available:

• Paid online events
• Branded content
• In-stream ads for on-demand content
• Fan subscriptions
• InStream ads
for live broadcasts.

The caveat is that most of these monetization methods are not available in countries other than the United States. And most likely you will receive an inscription: “Your account does not meet the requirements for monetization.”

You can check which monetization methods are available to you in Creation Studio, in the Monetization menu:

And also in Instagram: Settings - Business or Author - Branded content.

This way you can check what type of monetization from the social platform itself is available to you and its status.

How to monetize Instagram

Instagram monetization is available in many ways, and each of them has its own characteristics. But the strategy for reaching the first profit is the same for everyone.

Step 1: create an account

Create an account on the most popular social network and get it right. Choose a nickname that will reflect the theme of your page, choose a bright and memorable avatar, fill out a biography.

It is important that users understand the value of your profile when they first look at it. If you wish, you can transfer your page to a business account. This will unlock several additional features.

Step 2: Choose Your Niche

Choose a topic for your account according to your knowledge and passions. For example, if you often travel, you can become a travel blogger, and if you are well versed in the intricacies of personal care or applying makeup, you can become a beauty blogger. There are many options:

• beauty and health;
• fashion;
• cooking;
• art;
• sport;
• lifestyle;
• business and entrepreneurship;
• family and children;
• humor.

To decide on a niche, think about what you can do well, what you can tell useful and what people will be willing to pay you for.

Step 3: Create Quality Content

A blank page cannot be monetized. Create high-quality, unique and useful content for your target audience. Regular posting plays a crucial role in promoting Instagram, so be sure to make a content plan for a few weeks / months in advance.

Post 1-2 times a day. Use various content formats - posts in the feed, stories, live broadcasts. Experiment with content until you figure out what your audience likes the most.

Step 4: Promote your account

To quickly gather an audience, you need to use various promotion methods. Among the most common are:

• mass liking and mass following;
• mutual PR;
• holding contests and lotteries;
• advertising with influencers.

Coming to the Instagram business, you must understand that account promotion will become your constant need. Ultimately, how many subscribers you have and how they interact with your audience will determine how much you will earn.

Get your account ready for monetization with trendHERO!

When to activate monetization

It all depends on which monetization option you have chosen. Some methods imply that you can start monetization right away. For example, if you are planning to sell your products or do dropshipping. But in most cases, you first need to collect a loyal audience on your page and build a trusting relationship with it.

You can move on to making money on affiliate programs, selling goods and services when you are sure that among your subscribers there are users who trust your opinion and are ready to follow you. Advertisers are primarily interested in bloggers with over 1,000 subscribers. For some, the minimum threshold for advertising is 10-100 thousand followers.

Before you offer someone advertising cooperation, be sure to check your account statistics. Today, one of the main criteria when choosing an influencer is the percentage of involvement.

How much you can earn

The amount of income directly depends on the chosen direction and the success of its implementation. For example, the cost of placing advertisements directly depends on the popularity of the blogger, the number of subscribers and the activity of the audience. On average, an account with 10-15 thousand followers is able to bring in about $ 200 per month for advertising.

But there may be more. For example, brands are willing to pay more for a clearly segmented active audience or long-term collaboration. It is also important what volume of services the blogger provides. Can he come up with and create high-quality content on his own? Will there be only an advertising post or also stories?

As for making money on sales, everything here decides how successful the actions of the account owner will be and what persuasion skills he has.

Instagram monetization is not easy. Before you can get the first profit, you will have to go through the thorny path of promoting your profile, thoroughly study the algorithms and basics of SMM, discover the makings of a photographer and editor in yourself. But this is a good option for creative individuals, for those who do not want to vegetate in the office and want to earn money with only a smartphone at hand.

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