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How much does instagram business profile cost


How To Set Up an Instagram Business Profile + 4 Benefits

Are you wondering how to get an Instagram business profile? We’ve got good news: Anyone who wants one can have one.

An Instagram business profile is a powerful tool in your digital toolbox. After all, Instagram has approximately 1 billion monthly active users — and many of those people happily follow brands.

In this article, we’ll take you through how to set up your business profile, four benefits you’ll get from switching over, and how to delete it if you change your mind. Plus, we’ve included a handy chart to compare business, personal, and creator profiles.

How to set up an Instagram business profile

Why change to an Instagram business profile

Business profile vs. personal Instagram vs. creator profile

How to delete a business profile on Instagram

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

How to set up an Instagram business profile

“Sure,” you’re thinking, “You claim switching is easy, but how do you get a business profile on Instagram?”

Relax, we’ve got you. Here are step-by-step instructions on how to change your Instagram profile to a business profile.

1. Head to your Instagram profile page and hit the hamburger menu in the top right corner.

2. Tap Settings on the top of the list.

3. Navigate to Account, then scroll to the bottom of the list

4. Tap Switch to professional account

5. Choose Continue and continue through the prompts, beginning with “Get professional tools.”

6. Choose the category that best describes you or your brand and tap Done.

7. Next, you’ll be prompted to answer whether you are a Creator or a Business. Click Business and Next.

8. Review your contact information and decide whether or not you want it displayed on your profile (if you do, make sure to toggle that option). Hit Next.

9. Connect your Facebook Page. If you don’t have one, you can either create a new Facebook Page or navigate to the bottom of the page and click Don’t connect a Facebook page now. It’s totally fine to have a business profile on Instagram without Facebook, and the next step is the same whether you connect to Facebook or not.

10. Next, you will be prompted to set up your professional account. Here, you can browse your new features and tools.

Get Inspired will prompt you to follow other businesses or creators. Grow Your Audience will prompt you to invite friends to follow your account. And Share Content to View Insights will encourage you to post some new content so you can view your insights. Or, if you hit the X in the top right corner, you’ll go straight to your business profile!

11. Choose Complete your profile and fill in any missing information. Be sure to include a URL here so people know where to find your business outside of Instagram. And voila! You officially have a business account on Instagram

If you’re just starting out or simply curious, here’s a step-by-step guide on exactly how to use Instagram to your business advantage.

Why change to an Instagram business profile

With 90% of people on Instagram following a business, using the platform is a no-brainer.

But, if you are on the fence about whether or not an Instagram business account is for you (no judgment), let us change your mind. A business profile on Instagram has benefits that will help you save time and grow your audience.

You can schedule posts

This may be the most important feature because you can save time as an extremely busy content creator, business owner, or marketer. With third-party apps like Hootsuite, you can schedule posts in batches way ahead of schedule. It’s easy to do, and your audience will appreciate the consistency.

Here’s more on using Hootsuite to schedule Instagram posts and reap the benefits.

Instagram insight access

Instagram’s insights may not be a crystal ball, but they are an excellent tool for understanding your followers.

A business profile gives you access to a deep dive into your audience’s profile views, reach and impressions, along with demographic information about them. You can tailor your posts to appeal to specific interests when you know more about the folks that follow you.

If you’re serious about improving your content, you’re not limited to Instagram’s built-in analytics tools. When you use Hootsuite Analytics with your Instagram business profile, you can track Instagram metrics in more detail than the native Instagram Insights.

The Hootsuite Analytics dashboard allows you to:

  • Review data from the distant past
  • Compare metrics over specific time periods to get a historical perspective
  • Find the best posting time based on past engagement, organic reach, and click-through data
  • Generate downloadable custom reports
  • Look at specific post performance using your preferred metrics
  • Rank Instagram comments by sentiment (positive or negative)

Try Hootsuite for free. You can cancel anytime.

Access Instagram Shop features

If your business is in the business of selling products, you’ll want to access the Instagram Shop features.

With Shops, you can upload a product catalog, tag your goods, and (in some cases) even process sales directly in the app.

You can also create collections of goods (like new arrivals or summer fits), shoppable Reels, and set up brand affiliates who can share and sell your products for a commission. And, you have access to Instagram Shop insights.

View this post on Instagram

A post shared by INDY Sunglasses (@indy_sunglasses)

Here’s more information about how to set up your Instagram shop. Get your product flying off the digital shelves.

Control who promotes your products

If you’re a business account with an Instagram Shop, you can control who tags your products. And, once you’ve given a creator permission to tag your products, they can allow you to promote their organic branded content feed posts as an ad.

Influencer marketing works — people trust other people over brands. So, partnering up with creators who love your products can be a lucrative marketing strategy.

Here’s more on how to maximize your Instagram advertising strategy.

Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.

Download now

Business profile vs. personal Instagram vs. creator profile

Here’s that handy chart we promised you! It has all the features of each type of profile at a glance. If you’re looking for more on what creator accounts really look like, head here.

FeatureBusiness profilePersonal profileCreator profile
Private profile capabilities❌✅❌
Insights and growth analytics ✅❌✅
Access to creator studio ✅❌✅
Sortable inbox✅❌✅
Ability to create quick replies for DMs✅❌✅
Display category in profile ✅❌✅
Contact information on profile ✅❌✅
Location information on profile✅❌❌
Third-party app integration ✅❌❌
Instagram Storefront with shoppable products and Shop insights✅❌❌

How to delete a business profile on Instagram

Knowing how to delete a business profile on Instagram is pretty easy. But first, let’s be very clear on what you mean — because you can’t come back from some of these.

If you just want to delete the “business” part of your profile, you can always change your account back to a personal one. Simply head back to your Settings (using the hamburger menu on your profile). Navigate to Account. Scroll down to Switch account type at the bottom and click Switch to personal account.

If you would like to delete the entire account, remember that your profile, photos, videos, comments, likes and followers will be gone forever. If you’re not quite sure, you can also temporarily deactivate your account. But, if you’re sure-sure, head here to delete your account.

Manage your Instagram Business Profile alongside all your other social media profiles using Hootsuite. From a single dashboard you can create and schedule posts, engage followers, monitor relevant conversations, measure (and improve!) performance, and much more.

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Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.

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How Do I Make My Instagram a Business Account?

TheeDigital > Blog > 9 Steps to Transform Your Personal Instagram Profile into a Business Account

by Laura Paskoff

Categories:  Social Media Marketing Tips

4 min read

Instagram is one of the most popular social media platforms, with over 1 billion accounts active on the app every single day.

If your business isn’t already on Instagram, it should be!

And if you are already on Instagram, then you should convert your personal Instagram profile into a business account ASAP.

Table of Contents
Turn Your Personal Instagram into a Business Account

  1. 1Cost of an Instagram Business Account
  2. 2Benefits of an Instagram Business Account
  3. 3How to Tell if Your Instagram is Already a Business Account
  4. 4How to Switch Instagram to a Business Account

Instagram accounts are personal by default so in this post we’ll show you how to convert your personal account to a business account and go over WHY you should do this. If you do not already have an Instagram account, you’ll need to create one.

Having a business account on Instagram has a lot of benefits, including valuable insights into your audience, content, and engagement, and extra buttons that expand your profile. We’ll talk more about the benefits of having a business account in just a bit.

First, let’s answer a few common questions about having a business account on Instagram:

How Much Does an Instagram Business Account Cost?

Nothing!

It doesn’t cost anything to convert your account to a business account and there’s no fee unless you run ads.

What Are the Benefits of an Instagram Business Account?

Instagram gives business owners a lot of tools when they switch to a business account, including:

  • The ability to run ads and promote your posts
  • Analytics/insights about your posts, stories, and audience
  • The ability to add call and email CTAs to your profile
  • A clickable address in your profile to make it easy for customers to locate you

All of these benefits allow you to increase your reach and optimize your profile and content for your followers. Sounds good, right?

Before we jump into how to switch your profile to a business account, let’s check to see if you already have a business account.

How Can I Tell if My Instagram is Already a Business Account?

To see if you already have a business account on Instagram, log into your account, tap the three lines in the upper righthand corner of your profile, and then tap “Settings” at the top.

From there, tap “Account” and look at the very last option. If you have a business account, it will say, “Switch Back to Personal Account.” If you don’t have a business account, the last option will be “Switch to Professional Account”. No worries, though, we’ll show you how to convert it to a business account!

How to Switch Instagram to a Business Account

Before doing this, you should know that your account will be public. Your account cannot be both a private account and a business account (and really, why would you want a private business account?)

When you change to a business account, your account will be exactly the same, but you’ll have access to analytics and tools not available on personal accounts.

To change your Instagram account to a business account, you’ll start with the steps we followed to check your account:

  1. Go to your account and tap the three lines in the upper-righthand corner
  2. Tap “Settings” at the top
  3. Select “Account” and then “Switch to Professional Account”
  4. Swipe through the next 4 screens that explain the benefits of a Professional Account
  5. Then, you will have the opportunity to choose what category your business falls under. Start typing to search for the category that best fits your business
  6. Click “Done”, and then confirm that you want to switch to a Professional Instagram Account
  7. Lastly, you will be taken to a screen that gives you the option between “Creator” and “Business.” Choose “Business.” (The “Creator” account is for Instagram influencers and public figures so it does not offer all the tools a business account does.)

8. Now you’ll have the chance to put in contact info for your account. This email address will be tied to the “email” button on your profile so be sure it’s one you check regularly!

You can add your phone number and address. If you don’t want to receive calls or you don’t have a physical location that customers or clients would visit, you don’t have to add this information. However, you are required to add at least an email address.

9. The last step is setting up or linking your business’s Facebook page. You’ll do that by naming your page on Instagram but you’ll finish setting up the page on Facebook.

If you already have a Facebook page for your business, you can link them with these instructions.

This is a requirement because Facebook owns Instagram. If your business is on both platforms, this can actually be beneficial since Facebook displays your Instagram feed on your Facebook page. You can also have your Instagram posts automatically published to Facebook, which saves a little time!

Once you’ve named and connected your Facebook page, you’re done! Your Instagram account is now a business account and you can use the analytics, ads, and sponsored posts to take your Instagram game to the next level.

Need help with your internet marketing campaign?

About The Author:


Laura Paskoff

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how to do it (4 steps + instructions)

To make selling on Instagram more convenient and efficient, the social network has introduced a special profile format for companies — a business account. The transition to it is available to absolutely all users. I'll walk you through how to connect and set it up step by step - as well as what features it provides and how they help sales.

A business account is a type of Instagram profile created for business promotion and analytics on the social network.

How to connect

If you logged in through a PC, then you need to make just a few clicks to connect a business account. In the settings, find the "Switch to a professional account" item, then select the "Company" sub-item. Follow the prompts: specify the category of your business and set up its display in the profile.

Connecting a business account in a PC browser

How to switch to another category? As easy as pie! To do this, go to your Instagram profile page and click "Edit Profile". In the “Profile Information” section, select “Category” and change it to any other that is relevant to you. nine0003 Change the category at any time

Switching to a business account from a smartphone is also easy: select "Account" from the settings menu, scroll to the end of the list that opens and click "Change account type". The further algorithm is the same as on a PC: read the tips, find the appropriate category and confirm your choice.

Setting up from a smartphone

You will also be offered to integrate your Facebook. This can be done immediately, or at any other time. The condition is now optional, but the integration will greatly expand your opportunities for positioning your business on social networks. By the way, on Facebook it should also be not just a personal, but a corporate page. nine0003 Completing settings

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Related:
Instagram Design (25 Cool Profiles + Examples) Instagram Photo Editing: Top Applications + Examples

Features

So, you have switched to a commercial profile. And you will definitely want to immediately try out all the new features and chips. Then I will give a brief overview of the settings and advantages that distinguish an Instagram business account. nine0003

1. Profile category

The instagram business profile allows you to display the subject of your page. In addition to the inscriptions “brand” and “personal blog”, which are now quite common, you can put any other profession or topic, for example: musician, politician, clothing store, cafe, bar, etc. This is important because it attracts the attention of your target audience.

Categories

As advertising

2. Communication buttons

For this setting, please fill in the contact details first. Add them to the fields: email, phone, address. Then the action buttons will become available, and they are implemented through integration with third-party applications for business. You will be able to place, for example, an online registration form or online payment. It will look like "Call", "Register", "Order delivery", etc. nine0003

A business account makes it easier for users to contact you. For example, when you click on the "Call" button, the phone number automatically appears on the mobile dialing screen, that is, you do not need to copy it to the phone's memory, open the desired section, paste it - everything is done in one click.

Communication buttons

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3. Statistics

Various statistics can be viewed for a business profile. So you get the opportunity to track the reaction of subscribers to a particular content, analyze the effectiveness of advertising campaigns, contests, etc.

Statistics exist both for the profile in general and for individual publications and stories. This feature is useful not only for selling accounts, but also for personal brands.

Statistics
Profile statistics

On a business account on Instagram, you need to click on the “Menu” section on the profile page. Then select "Statistics". Switching between tabs here you can see:

  1. Number of profile visits, site clicks, reach rates;
  2. Information about publications for the week;
  3. Subscriber information: number of subscribers/unsubscribers, subscriber locations, gender, age.
Profile statistics

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Publication statistics

In addition to general statistics, track reactions to individual publications. To do this, on the profile page, select any photo or video and click "View statistics" under the publication.

The number of likes, comments, shares and saves of the selected publication will appear in the window. In addition, the total number of actions performed with this post and the number of transitions to the profile are calculated here.

Publication statistics

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Stories statistics

You can access the statistics of stories from the already familiar section “Menu” -> “Statistics” -> “Content”. Next, you need to find the “History” section. From here, the coverage of each story is available. Clicking on any post will open more detailed statistics, where you can even find out exactly who viewed your story. nine0003 History statistics

Related:
Business on Instagram: from scratch in 13 stepsInstagram engagement: what it is + how to increase

4. Promotion and targeting

Instagram has its own functionality to promote your publications. It works in such a way that it allows you to show your posts to the target audience, advertise your profile or drive traffic from Instagram to some external resource. This is more effective than simple cheats, although you will need cash investments for this tool. nine0003 Promotion

Lifehack. When replenishing your account, use a special service that returns up to 20% back to the balance of the promotion amount. For example, you threw in 10,000, and you can run an ad for 12,000. Click and learn more -> GetUniq.

Related:
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5.

Shopping Tags

Shopping Tags allow the audience to view your product cards, read the description, find out the price, go directly to the desired section of the online store. This feature has a positive effect on the growth of sales. nine0003 Shopping Tags

Interesting. I also recommend using multilink. It will help to create a full-fledged online store, as well as contact you via instant messengers.

6. Physical address

If you sell goods not only online, but also offline, you are probably often asked how to find you in order to buy a service or product. Business accounts allow you to post exact addresses and hours of operation with access to view the address on a map.

Physical address

7. Additional lead magnet

Posting an address may not be relevant to you if, for example, you do not offer your services offline. Then this place can be used to place an additional lead magnet. The address bar allows you to place a fairly large amount of information, which is very useful in cases where a profile description and biography is not enough.

Lead magnet

Briefly about the main thing

The business profile is relevant not only for selling pages or instagram landings: its wide range of features will find its use even if you do not sell anything. nine0003

One of the most compelling reasons to switch to a business profile is free access to statistics that will show, for example, which posts turned out to be the most interesting. And finally, I will briefly list the main advantages:

  • Ability to categorize accounts;
  • Access to profile statistics;
  • Convenient communication with users;
  • Possibility of running a full-fledged online store;
  • Ability to promote a profile without third-party services. nine0052

And one more thing to help you. Do you want to make a bomb out of your account, get hundreds of subscribers a day and a flurry of enthusiastic direct messages? Then watch the courses below:

  1. Involving stories on the phone ;
  2. Promotion on Instagram.

Related:
How to recover an Instagram account: proven methods + instructions How to delete an Instagram account: 4 ways from a phone or computer

Instagram business account: complete instructions for use

Almost every one of us has an account on the social network Instagram*. It was originally created so that users could share their photos with each other. However, over time, the network has developed, and now we can not only watch the moments from the life of our friends and acquaintances, but also purchase the goods/services we like. Now Instagram* is one of the main platforms for business promotion. The developers of the application have even created an opportunity to create a business account, which will help attract customers and make it easier to communicate with them. nine0003

Let's talk in this article:

  • Why do I need an Instagram business account*?
  • How do I create a business account on Instagram*?
  • Benefits of an Instagram business account*;
  • How do I disable my business account on Instagram*?

Instagram business account * is a type of account on the Instagram* social network that allows you to set up a profile with additional business features: several one-click contact methods, profile statistics, ready-made answers, product catalog and more. nine0003

Why do I need an Instagram business account*?

In general, creating and maintaining an account on Instagram* allows a business to make itself known, increase brand awareness, gather its target audience, and also attract new customers. And if you create a business account, then there will be more tools for performing such tasks. This is especially convenient for a start-up business that does not yet have the resources to create its own website and rent a room.

Albina Isaeva

SMM specialist (@isaeva_albinaa)

Instagram* is the most convenient and well-developed platform for business promotion. I am approached by a variety of small businesses, from beauty professionals to furniture manufacturers. And all because most of the audience can be traced precisely in Instagram *, and the first orders also come from this site.

Let's compare a regular account and a business account on Instagram*.

This is what a typical Instagram account looks like*:

To get in touch, you can use the phone number in the profile header or contact Direct (so-called private messages on Instagram*). It will be quite inconvenient to contact by phone, since it is impossible to copy the phone number from the profile header. You will have to constantly open and close Instagram *, copying the numbers into the phone for a call.

And this is what a business account looks like:

Additional buttons “View store”, “Contact” have already appeared here, and the account category “Beauty, cosmetics and personal care” is now displayed. For example, the "Contact" button allows customers not to suffer from dialing a number from the profile header and saving it, as in the previous example. For some customers, this complexity can already stop placing an order. nine0003

This and other tools will be discussed later in this article, but first we will show you how to create a business account step by step.

How do I create a business account on Instagram*?

1. Download the Instagram App*

You can download it from the App Store or Google Play. There should be no problems with downloading, especially since almost everyone uses this social network. So, many people have already downloaded this application. Make sure your application is updated to the latest version. nine0003

2. Don't forget VPN

Instagram* is blocked in the Russian Federation and works only with VPN technology. It allows you to change your location, as if you are using this application from another country, and bypass blocking. Apps that activate VPN can be downloaded from the App Store or Google Play, they are free and paid. Free ones have a number of restrictions: a usage time limit (about 30 minutes), a limit on Internet speed and traffic. Some free VPNs are not secure at all and can steal your personal data illegally. If you are creating a business account, you will probably devote a lot of time to it. Therefore, we recommend that you immediately choose a paid VPN that will be reliable and convenient. nine0003

On the Internet, you can find 1000 and 1 advice on how to install a VPN and which one is better to choose. Most resources give preference to the following VPN services:

  • HideMy.Name;
  • Surfshark;
  • CyberGhost;
  • Turbo VPN;
  • NordVPN;
  • Windscribe.

3. Choose the appropriate way to create a business account

There are two ways to register a business account on Instagram*:

  • Create a new account
  • Convert a personal account to a business.

We will show you the first option on an iOS phone (iPhone). Below in this article, you will find how to convert a personal profile to a business account. Our instructions can also help Android users, since the application interface and the account creation algorithm are no different from those used in the iOS system. nine0003

Log into the Instagram app*. Since almost every smartphone user has an Instagram* account, we'll show you how to create a new one without leaving your profile or deleting the app.

4. Create a new account

Go to your profile in the application. Open the "Menu" (three horizontal bars) and select the "Settings" section.

Scroll to the very bottom of the page and click the "Add account" button.

Next, click "Create a new account". nine0003

5. Create a username

The application is asking for a username for a new account. Let's say we want to create an account to sell home goods. Let's call it Home Space and come up with a username: home_space.ru.

Remember that the username must be unique, i.e. there is no user on Instagram* with the same name as yours. Otherwise, you simply won't be able to register.

Also, no uppercase letters, spaces, or most characters can be used in the username. The available characters are period and underscore. nine0003

The account name should be concise and memorable. Don't make it too long. Your title must include the brand name. Do not use generalized words: shop, official, restaurant, etc.

6. Create a password

Next, the application asks you to create a password for your new account. He must be reliable. Use uppercase and lowercase letters and numbers. Be sure to write it down so you don't lose access to your account if you forget your password. nine0003

Enter the password and click the "Next" button, after that the registration will be completed. As you can see, the application notifies you that an email address and a phone number from an existing profile have been added to the new account. However, at any time you can link a new phone and email to a new account.

Click the "Complete registration" button. The app will prompt you to find your Facebook* friends and sync your contacts. We will skip these steps for now, but you can follow the detailed instructions in the app. nine0003

7. Add a profile photo

As the next step, you will be prompted to add a profile photo or, in other words, an avatar. We recommend doing this right away, especially if you are creating a business account. Other users will recognize you by this photo.

Profile photo should be chosen especially carefully. Do not use pictures or photos with small details, it will simply be impossible to see them. The best option is your company logo. It should be legible even on a small scale. nine0003

Our imaginary home goods store does not have a logo, so we just took a close-up photo of the alleged product. Add a photo and click the "Next" button.

Registration passed, now our new profile looks like this:

By clicking on the username, you can expand the entire list of your accounts and easily switch to another one. This is very convenient if the user has a personal account and a work (business) account.

8. Switch from a personal account to a business account

We have created a regular (personal) account. Now we need to switch to business account mode. To do this, again go to the "Menu" (three horizontal bars) to the "Settings" section, as we showed earlier.

By the way, if you just want to change your existing personal account to a business account, then proceed in the same way starting from this step.

In "Settings" go to "Account".

Now scroll down to the very end and select "Switch to a professional account." nine0003

After clicking the "Switch to a professional account" button, the application will tell you about the benefits of this type of account, we need to read it and click "continue".

9. Decide on the category

Now you need to choose the category that best describes the business area for which the account is registered. The application page states that the category will help other users find this profile easily. Instagram* offers hundreds of categories. It can be education, a restaurant, a photographer, real estate, health/beauty, and many others. nine0003

For the business account from our example, there is even a special category for "home goods store". We found it by simply entering the word "house" in the search.

Select the appropriate category and allow it to be shown in the profile. Then click "Finish" and proceed to the next step.

10. Business or author?

At this stage, you need to choose who your account represents: a business or an author. Obviously, business is suitable for our example. The author is used by bloggers, influencers and other celebrities. Both modes (both business and author) provide account holders with almost equal opportunities and tools. nine0003

Select "Business" and click the "Next" button.

11. Enter contact information

Now we need to provide up-to-date contact information. It is according to these data that customers will contact the company using the "Contact" button, which we talked about at the beginning of the article. You must enter your email address, company address, and phone number. You can also allow users to call you directly on Instagram*. Then you can not enter your phone number. nine0003

Email and phone number will be entered automatically (those associated with the account), but the address and permission to voice calls on Instagram* must be entered manually.

After filling in the required information, in your opinion, click the "Next" button.

Business account registered. It remains to set it up and learn how to use all its useful tools.

In fact, designing an Instagram* profile, especially a business account, is a whole science, with its own laws and canons. The username, profile photo, information in the profile header, publications, stories - all this must be formatted according to certain rules. When a potential client visits your page and has to make a choice: stay or leave, these are the factors that will influence his decision. Often companies turn to specialists (this profession is called an SMM specialist) who will manage the account so that, due to an incorrectly designed profile and content that does not catch or attract, they do not miss customers. Therefore, it is impossible to talk about creating an account on Instagram * within the framework of this article; for this, it is necessary to release a separate material. nine0003

The following video shows the basic rules for creating an Instagram profile:

Now we will fill out the profile header and post some product photos, but the way we do this is not a sample and a guide to action. In this situation, we do this in order to revive the profile and further talk about the useful tools of a business account.

This is what our business account looks like now for other Instagram users*:

Benefits of a business account on Instagram*

After switching to a business account, the user has access to useful tools. Their use will help build communication with customers and properly present your business. We will tell you how each of the tools works and how to connect it.

"Contact" button

In this article, we have repeatedly mentioned such a useful tool as the "Contact" button. In the process of connecting a business account, all the necessary information is filled in for the operation of this button. But you need to check if your contact information is allowed to be shown to make sure that the button works. nine0003

To do this, go to your profile, click on the "Edit" button.

Next, find the section "Profile display", go to this section.

Check that the function "Show contact information" is enabled. We have everything turned on, so the "Contact" button should work.

Let's go through the account of another Instagram user * and check the operation of the "Contact" button. After clicking this button, all 3 types of communication (email, phone call and Instagram call *) should be available to us, and the address will be indicated in the profile header. The button works properly, so everything is configured correctly. nine0003

Albina Isaeva

SMM specialist (@isaeva_albinaa)

As an SMM manager, I pay special attention to filling out the account with all possible convenient ways of communication for clients. Business account tools are here more than ever. Everything is already thought out for you (phone, address, website, e-mail), all that remains is to enter your data. The client is comfortable and you are pleased.

If you choose the “Call” method, another button with a ready-made phone number will pop up, you just have to press it and make a call. This is how the "Contact" function should work, which will allow customers to contact you in any way convenient for them. Such a tool can even increase customer loyalty. nine0003

Due to the blocking of the social network in Russia, it is not convenient for all customers to correspond with stores on Instagram*. Therefore, entrepreneurs insert a link to their WhatsApp business account in the profile description. So the store manages not to lose customers and get direct contact with potential buyers.

Statistics

Displaying statistics is the most useful feature for those who want to promote their account. It allows you to draw conclusions about the reaction of the audience to a particular content, about the results of sales through Instagram*. Thanks to this, you will be able to deduce effective ways to interact with the audience, and not work blindly. nine0003

Albina Isaeva

SMM specialist (@isaeva_albinaa)

According to statistics, you can determine a lot in a business account. Which points sag, and which tools work well. The final result of the work of any SMM specialist can be seen right here, in the statistics. According to it, reports are made that are provided to managers for summing up the results.

Statistics are calculated in several ways:

  • Total account statistics
  • Post statistics
  • Stories statistics

a profile of a photographer from Kazan, which has been around for a long time and has a certain level of activity.

Statistics of the entire account can be viewed in the "Menu" (three horizontal bars) in the "Statistics" section. nine0003

Here you will find information about your profile in all parameters: reached accounts (those who watched your content), engaged accounts (those who forwarded, saved, commented on your publications), the number of subscribers. If you click on the icon in the upper right corner, you can learn more about the meaning of each section from the account statistics. The results can be viewed for different periods of time: for the last 2 days or for the last 90 days.

When there are more than 100 subscribers, Instagram* will start distributing them by gender, age, cities, countries. This data will help you create content that targets your core audience. nine0003

The statistics of each publication should be viewed directly below it. Go to any published post. Under the photo, click on the "Statistics" button and see the statistics of a particular publication.

First of all, we have access to information about how many people liked the publication, the number of comments, reposts and saves.

You can also view post statistics by reach (those who viewed the post), by interaction with content (likes, reposts, saves, comments) and by profile actions (number of profile visits and number of subscriptions). Such information is presented both in general form and in detail for each item. nine0003

Statistics of stories can be viewed through the already familiar "Menu" button, then go to the "Statistics" section, select the "History" section.

Here you can see general statistics on the number of story views for the period you need. If you go to a specific story, you can see detailed statistics, similar to those in publications.

Frequently Asked Questions

Recently, a new feature has become available for business accounts on Instagram* - Frequently Asked Questions. It allows businesses to prepare answers to questions that are regularly received from customers. For example, about working hours, delivery, returns, address, etc. It looks like this:

The company independently selects the most popular questions and creates answers to them. When entering a chat with a company, the client sees several buttons with ready-made questions in front of him. If among them he finds a question of interest to him, he can simply click on the button and instantly get an answer. This is a convenient feature that does not make the client wait for a response from the company, and the company does not waste time answering the same questions.

Albina Isaeva

SMM specialist (@isaeva_albinaa)

A lot of clients in my dental business account ask the same questions about consultations and prices. In such cases, it is convenient to use the "Frequently Asked Questions" tool, where you immediately write down a question and a ready-made answer to it. It is especially convenient in our time, when notifications from Instagram * may not come due to the VPN being turned off.

We tell you how to connect this tool. Go to "Menu" (three horizontal bars) → "Settings". nine0003

Next, select the "Company" section, then go to "Frequently Asked Questions".

In the Frequently Asked Questions section, check that the Show Questions feature is enabled. In total, you can create 4 questions with answers. To add a new question, click the Add Question button. To edit a question or answer, go to the specific question.

Instagram* Shopping and Shopping Tags website for online ordering. nine0003

Albina Isaeva

SMM specialist (@isaeva_albinaa)

In the cosmetics store we use Instagram* Shopping. Not all subscribers can go to the store's website, so the product is already indicated in the posts, where a potential buyer can quickly and easily buy it.

The presence of such an online store in the profile makes it possible to put price tags in publications in the feed, the so-called Shopping Tags. They look like this:

The Instagram* Shopping and Shopping Tags tools only work if the Instagram* account is linked to a Facebook* business account. A catalog with products, prices, and descriptions is first created on Facebook* and then transferred to an Instagram* profile. Also, these tools are not available to stores that do not have their own website. Without a website, creating a catalog on Facebook*, and therefore on Instagram*, will not work.

Step by step instructions "Instagram* Shopping and Shopping Tags: how to set up and connect" is presented in the following video:

How do I disable my business account on Instagram*?

Disconnecting a business account is the same as connecting. Go to the "Menu" (three horizontal bars), then to "Settings", select the "Account" section.

After going to the "Account" section, scroll down the page, click the "Change account type" button and select "Switch to personal account".

After you click the "Switch to personal account" button, Instagram* will once again ask you to confirm this action, and will also warn you that there are no statistics on your personal account. As soon as you disable your business account, all statistics will be reset. nine0003

Frequently asked Questions

What is the difference between a business account on Instagram* and a regular one?

A business account allows:

  • Specify the category to which your business belongs.
  • Enter the "Contact" button , which will offer several ways to contact, and the client will be able to choose the appropriate one. This greatly simplifies communication with customers and increases their loyalty. nine0052
  • View statistics of the entire account, as well as individual publications and stories. This data will help you create high-quality and useful content for your audience, increase sales and attract new customers.
  • Chat with the customer frequently asked questions and answers to them, so that he can instantly get an answer, and you save time.
  • Create a store in your profile ( Instagram* Shopping ) and tags with prices for goods posted in publications ( Shopping Tags ).

All these features are not available to users with a personal Instagram account*.

Why do I need a business account on Instagram*?

Instagram* is one of the effective and affordable ways for a start-up business to make themselves known, gather their target audience, customers and develop their business. A business account will provide all the necessary tools for this. nine0003

How many followers do you need to create an author and business account?

The number of subscribers does not matter when connecting a business account. You can do this even if you have 0 followers yet. There is a limitation in displaying statistics on account subscribers. Data by gender, age, cities and countries will only be available if your account has 100 or more followers.

nine0519 How often can I change my account type on Instagram*?

No such restrictions.

How much does it cost to connect a business account on Instagram*?

Switching to a business account is free.

Learn more