How much do you get paid for sponsored instagram
How To Make Money on Instagram in 2022 (7 Best Ways)
This guide will explore 7 quick and easy methods for how to make money on Instagram.
You’ve probably heard stories of Instagrammers cashing in on the pictures they snap and share every day. You might’ve even looked at your own sizable following and thought, “Maybe I can do that full time too.”
Together, social media reach and influence offer the opportunity for Instagram creators to explore multiple streams of potential revenue, whether they want to build an empire or just earn some extra cash and free stuff.
Shortcuts ✂️
- How to make money on Instagram
- How much do Instagram influencers make?
- How many Instagram followers do you need to make money?
- Getting paid on Instagram and beyond
- Make money on Instagram FAQ
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How to make money on Instagram
- Collaborate with brands on sponsored posts
- Become an affiliate
- Open your own ecommerce store
- Create an Instagram shop
- Sell your photos online
- Monetize your content
- Sell old stuff
The methods that may work the best for you will depend on your unique brand of Instagram content, your target audience, and your level of commitment.
The beauty here is that chasing one revenue stream doesn’t necessarily rule out another.
So let’s start with the most common approach to Instagram monetization: partnering with brands as an influencer.
1. Collaborate with brands on sponsored content
The term “Instagram influencer” gets thrown around a lot these days.
An influencer is basically anyone who’s built themselves an online reputation by doing and sharing awesome things online.
To their audiences, influencers are tastemakers, trendsetters, and trusted experts whose opinions about certain subjects are respected.
Many brands just can’t compete with that, so they partner with influencers on sponsored content like posts, Reels, and Stories that help get the word out about their products.
But it’s not just the follower count and reach of your Instagram account that brands want—it’s your audience’s trust and engagement with high-quality content.
It can be hard to balance your revenue as an influencer and your integrity as a creator, but if you’re not relying on your Instagram marketing income to stay afloat, you always have the freedom to be selective about the brands you work with, just as brands will be selective about the Instagrammers they work with.
How to decide what to charge as an influencer
Typically these influencer deals involve the creation of content—Instagram ads, a post, a video, or a Story—and will sometimes include permission for the brand to use this content on their own site or in an ad.
Most of these deals are negotiable and can involve a single post or an entire campaign in exchange for a fee, a free product, a service, a gift, the promise of exposure, or some combination of these.
Keep in mind when negotiating that you’re not just offering content but access to your audience—a potentially large reach on one of the most popular social media platforms around—and usage rights.
The average influencer who has upward of 100,000 followers charges up to $500 per post, just to give you an idea of what some brands are willing to pay and how to negotiate based on the cards you’re holding.
Finally, it's important as an influencer to also know your own audience.
What is the makeup of your audience, and what is your engagement rate (total engagement divided by your number of followers)? You can dig up numbers to back this up in your Instagram analytics report, if you’ve switched to a business account. This will help you be prepared when it comes time to negotiate.
How to find brands to work with
If you’re big enough, chances are brands will find you. But you can also look for brands to work with that are on a similar level in terms of personality and values, so your audience won’t feel like you’re “selling out.”
You can reach out to them directly to try to work out a deal, but you can also list yourself on one of the many influencer marketplaces out there to increase your chances of being discovered, including:
- Fohr. Connect your Instagram, blog, YouTube channel, and other social platforms to create an influencer “card” that shows your different profiles and total reach to brands shopping for a partnership. You can also access a list of brands and their wants, so you can take the initiative to reach out too.
- Crowdtap. Do small content creation tasks to earn rewards. This is great if you’ve got a smaller audience. Available in the US only.
- indaHash. Brands post campaigns you can participate in.
Post a picture with the specified hashtags on Instagram and get paid. You need at least 700 engaged followers to be eligible.
The rules vary when it comes to sponsored content, but to be on the safe side and respect your audience’s trust, consider adding a #sponsored hashtag to indicate sponsored posts.
You can find examples of sponsored posts and how Instagrammers integrate brands into their story or caption by searching #sponsored on Instagram, like this one from How They Asked, an account that shares wedding proposal stories and partners with a jewelry business:
Instagram also has a “Paid Partnership with” tag that prominently identifies sponsored posts, which some brands might require you to use to disclose your relationship with them.
2. Become an affiliate
Unlike an influencer, an affiliate is more invested in making sales for the partner brand—not just generating awareness—in exchange for a commission.
This is typically done with a trackable link or unique promo code to ensure clicks actually translate into sales.
Use a mix of clickable links in your Instagram bio and Instagram Stories or through stickers. Since you can’t put links in Instagram posts, you can create promo codes so you can make money from different angles.
Consider reaching out to one of the many online merchants offering affiliate programs. Or you can explore popular marketplaces like:
- ClickBank. An affiliate platform with a tier-based commission that’s open to everyone.
- LTK. An invitation-only fashion and lifestyle influencer network that offers 20% commissions.
- Amazon Associates. A popular option that pays out a 10% commission.
Though it sounds like a numbers game, affiliate marketing is also an art, and you’ll have a better chance at success if you have a plan going into it and expand your online presence to include a website and other marketing channels.
Tip: Affiliate links can be long and ugly, so I recommend a URL shortener like Bitly, especially if the links are going in your Instagram bio.
3. Open your own ecommerce store
By now it might sound like the only way for an Instagrammer to make money is to sell out and work with other brands.
But creators of all kinds are in a good position to “sell out” with their own products: physical goods, services, or digital items that can be an extension of their brand, building a business with an audience at its center.
The ability for [content creators] to sell products is just so natural because their abundance of content allows them to have those moments of plugging their products.
Chris Vaccarino, founder of Fanjoy
You need to invest some time upfront, but in today’s world, it’s almost natural for creators to make the leap to entrepreneurship. That’s becoming easier with the growing list of Instagram tools available to build an audience.
Just look at Loki the Wolfdog, one of the biggest Instagram dog-preneurs of his time.
By selling your own stuff, you don’t need to worry about integrating messages from other brands into your posting strategy.
Better yet, you can get your own brand out there on the products you sell.
Fans can show their love and support your work by buying from you—a purchase they can feel good about.
There are a few ways to sell your own merch:
- You can use a print-on-demand service to print and ship your own t-shirts, pillows, coffee mugs, wall art, and more.
- You can sell services such as photography or consulting using your bio to direct interested people to a contact email or a link to your professional website.
- You can sell digital products such as online courses, ebooks, or design templates.
- You can use your Instagram business account to launch a startup selling your own original products. You can use dropshipping fulfillment so you don’t have to deal with holding inventory or returns.
Superpowered social links
Linkpop is a tool that lets you create a customized landing page for all your brand links. It’s free, customizable, and best of all: shoppable.
4. Create an Instagram Shop
The past few years have been huge for ecommerce brands and creators who want to sell on social media. Instagram has released a ton of features under the Instagram Shopping umbrella, which allows people to easily shop your business’ videos and images on the platform.
Instagram shopping tags are so effective—and over 130 million people are tapping on shopping tags every month—because they allow people to go from product inspiration to product information in just a few taps."
Taylor Loren, in an edited excerpt from the course How to Make Money on Instagram
It all starts with an Instagram shop, a.k.a. your storefront. There, you can share your story and sell products. Instagram provides a sleek experience for shoppers to browse and buy your collections. All you need to set up Instagram Shopping is a Business or Creator account.
You can customize your shop by creating collections or curated products presented in themes.
Common themes include new arrivals, gifts, or seasonal trends.
Just like your online store, you can also create product description pages in your shop. Here you can include all relevant product information, like pricing and descriptions. You can send people to your website to complete a purchase or let them buy through the app using Instagram checkout.
It doesn’t stop there. People can also buy your products throughout Instagram via features like:
- Shoppable posts and Stories. You can use product tags to showcase items from your catalog in videos and images. People simply need to tap to learn more about an item.
- Shoppable ads. You can also add product tags to ads and extend the reach of your shoppable posts. Setup is simple inside Ads Manager, or you can boost existing Instagram posts in your feed.
- Instagram Shop tab. Instagram’s shopping tab is a destination for people looking to discover new brands that are relevant to them.
This helps you more easily reach new customers on the app. - Live shopping. Do you love livestreaming content? Then you’ll find Instagram live shopping helpful for making money. Just go live and tag products from your catalog (or Facebook shop) to feature in your broadcast. The product will show up at the bottom of the screen, where people can tap to purchase instantly.
The best part? Setting up an Instagram shop is free. You’ll only pay a commission if someone purchases through Instagram checkout.
5. Sell your photos online
Someone might get famous on Twitter by telling 140-character jokes, but Instagram is a photo-sharing app at its core. And photos are assets that can be licensed, printed, and sold in a variety of ways.
If photography is what got you into the Instagram game in the first place, you can list your photos in marketplaces like 500px or Twenty20, where brands and publishers might license them.
However, you can also sell your photos as prints and on other physical products using a similar method described in the last section.
Services like Printful and Teelaunch let you put your photos on posters, phone cases, pillows, and more, taking care of fulfilling orders and customer service, so all you really need to worry about is making sales.
Take the story of Daniel Arnold, who, according to an interview in Forbes, went from “eating toast three meals a day” to making $15,000 in 24 hours by offering to sell prints of his popular-but-controversial photos. If you've already got the demand, all you need to do is take the initiative and offer your audience the opportunity to buy your photography from you.
6. Monetize your content
Monetize your videos with ads
Another way for entrepreneurs to make money on Instagram is through in-stream video ads. With these ads, brands can promote themselves within the videos you produce.
How much you earn depends on the amount of views your video gets, or “Monetizeable Plays,” according to Instagram. You’ll get 55% of ad revenue generated from each view, paid monthly to your bank account.
Turn on In-stream Video Ads and start earning in three steps:
- Go to Account Settings. Tap Creator, then In-Stream Video Ads.
- Tap Get Started. Read and agree to the terms and conditions.
- Toggle Allow Monetization on your existing Instagram videos, then tap Continue to finish.
To earn through In-Stream Video Ads, your content must be original and you need to own the rights to any music. Your video needs to be two minutes or more to monetize. Images, polls, looping videos, slideshows, or text montages don’t qualify.
Live badges
Live badges are a newer feature, helping creators and influencers make money on Instagram. A popular concept taken from Twitch and TikTok, think of Instagram Live badges as tips you can receive during a live broadcast.
With this feature, viewers can purchase a badge during the livestream that shows in the comments and unlocks features, including a place on the creators’ badge list and access to a special heart.
People can buy:
- One heart for $0.99
- Two hearts for $1.99
- Three hearts for $4.99
7. Sell old stuff
If you’re not an influencer and just want to make some extra cash, Instagram is a great place to sell old stuff. Whether it’s furniture, clothing, collectors items or even Mason jars, you can make side income selling it on Instagram. Plus, you can declutter your home and help save the environment.
Take Lavender Loveseat, for example. Based in Chicago, the team finds older pieces of furniture, refinishes them, and sells them through Instagram. The brand shares fun, entertaining content on its page to attract buyers and earn sales.
Read More: From Likes to Dollars: Here's How to Sell Your Products on Instagram
How much do Instagram influencers make?
There are a number of factors that determine how much an Instagram influencer makes. They can earn anywhere from a few dollars to a million dollars per post.
The amount you make depends on a few factors:
- Number of followers
- Engagement rates
- Affiliate marketing tactics
The good news? There is room for any size account to make money on Instagram. There are generally five tiers of influencer marketing, broken down by follower count.
- Nano-influencer: 1,000–10,000 followers ($10–$100 per post)
- Micro-influencer: 10,000–50,000 followers ($100–$500 per post)
- Mid-tier influencer: 50,000–500,000 followers ($500–$5,000 per post)
- Macro-influencer: 500,000–1 million followers ($5,000–$10,000 per post)
- Mega-influencer: 1 million+ followers ($10,000–$1 million+ per post)
If you don’t have a lot of followers, don’t get discouraged. Earning your followers’ trust and engaging with them will help your account grow. More than the number of followers, brands look for influencers to work with that have an active following.
So even if you only have 1,000 followers, you can still make some real money. To give you a little inspiration, here are some examples of the top non-celebrity influencers who have made the most of Instagram with their accounts:
- Lele Pons: 46 million followers
- Charli D'Amelio: 44.4 million followers
- Addison Rae: 40.1 million followers
- Sommer Ray: 26.8 million followers
Related Article: It’s Your Time to Shine: How to Find and Work With Instagram Influencers
How many Instagram followers do you need to make money?
If by now you’re wondering how many followers you need to start bringing in real revenue, the short answer is: not as many as you think.
The long answer depends on factors that range from:
- What niche you’re in and how easily you can directly tie it to a product category (fashion, food, beauty, and fitness are popular niches, based on top Instagram hashtags)
- How engaged your followers are (100,000 fake followers won’t amount to much)
- Which revenue channels you explore
Naturally, the more engaged followers you have, the better.
Check out our tips on how to get more followers on Instagram.
While top Instagrammers make thousands of dollars per post, even those with small but engaged followings of 1,000 have the potential to start making money.
Getting paid on Instagram and beyond
What started as a hobby—making people laugh, doing silly photoshoots with your dog, or sharing pictures of food—can snowball into the chance to turn your Instagram page into a source of income fueled by your engaged following. But why stop there?
There’s a world of possibilities for creators to make money on the web. If you want to open up more revenue streams online, be sure to check out our tips on how to make money on YouTube. Your Instagram followers are bound to join you on other channels. You just have to open the doors for them to walk through.
Ready to create your business? Start your free trial of Shopify—no credit card required.
Make money on Instagram FAQ
Can you get paid on Instagram?
Yes.
You can get paid on Instagram in the following ways:
- Create sponsored posts for brands that want to get in front of your audience
- Become an affiliate and making a commission selling other brands’ products
- Create and selling a physical or digital product or offering a paid service
- Set up an Instagram Shop
- Sell licenses for your photography or videos
- Monetize your content
How many followers do you need to make money on Instagram?
The more followers you have on Instagram, the more money you can make. Rates are also determined by engagement, quality of content, name recognition, audience demographic, and skill set. The standard is $10 per 1,000 followers, but can vary depending on your contract and sponsor.
How much money does 10K Instagram followers bring in?
Micro-influencers, or accounts with 10,000 followers or less, can make around $88 per post on Instagram.
How Much To Charge For A Sponsored Instagram Post (Rate Calculator)
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If you’re in the midst of landing brand deals but the money talk has you going “Uhhhhhhhh,” then you’re in the right place. Because yes, this post covers everything you need to know about how much to charge for a sponsored Instagram post!
And if you’re landing on my blog after Googling something like, “How much do influencers charge per post” or “Instagram influencer rates,” I’m guessing you want to become an Instagram influencer or already a full-time influencer.
And you don’t want to leave money on the table, right? But unfortunately, I see it happen to influencers all the time.
That’s why in this blog, we will break down all the components to create your price for sponsored content so you can start earning an INCOME from your work and have a successful influencer CAREER.
Because free deals don’t pay bills.
Plus, you’ll get to access a free influencer rate calculator to help you determine what to charge!
No more chit-chat. Let’s jump right into the juice, starting with the easy stuff!
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How Much to Charge for Sponsored PostsInfluencer Rates GuideWritten by Influencer Coach Dani The Explorer
1% Formula for How Much to Charge for Instagram Posts
When deciding how much to charge for a sponsored Instagram post, ALWAYS start with this simple formula:
Charge $10 for every THOUSAND followers you have.
Here is an example for someone who has 10,000 followers:
(10,000 Followers /1,000 = 10, 10 x $10 = $100 Rate)
In other words, charge 1% per thousand followers. The 1% Formula: 10,000 Followers x (.01) = $100 Rate
Your Followers x 1% = $Your Rate
Now, that’s just where to START.
That’s why in the next sections we’ll cover how I price my paid Instagram sponsorships when I’m negotiating 4 and 5 figure brand deals, so I know they’ll work for you too!
Example of an Instagram influencer charging for a paid post with American ExpressThe Problem with The 1% Rule
This familiar influencer rate formula is problematic for a few reasons:
- It doesn’t take into account your quality of work
- It doesn’t take into account your engagement rate or other metrics
- It basically screws anyone who isn’t a macro-influencer (100,000+ followers)
That is why it is a starting point.
Never, never, ever price your sponsored Instagram content under this threshold (whether you pitch to brands or they come to you).
Why?
Because at the very least, when you promote a product directly on your feed, 1% of your followers will see the content, giving your sponsor 1% exposure to their target audience.
Don’t worry, we’re going to keep discussing how much to charge for an Instagram post and how to charge MORE.
All the pricing recommendations I make have been tested by me and my Instagram influencer course students.
P.S. I have a new Pricing Masterclass for influencers who want to make an actual income from their work and have an online career that gives them more freedom + financial security—check it out!
Truth be told, there are various factors for determining your Instagram influencer rates. Here are some of the most common:
- Deliverables
- Time
- Expenses
- Licensing
- Whitelisting
- Exclusivity
P.
S. My free influencer rate calculator will help you calculate all of this!
#1 Deliverables
Deliverables can be defined as what work you’ll provide for the brand. For example, will you be doing 1 Instagram post and 2 Instagram story slides?
Will you be writing one blog and posting one viral Reel to your feed? When you post deliverables, do you get a high amount of engagement and reach too?
In the next sections, we’ll dive DEEP into charging by post type.
Read Next: How to Turn a Gifted Collab Into a Paid Partnership
Example of a sponsored influencer post#2 Time
Time refers to your time to create said content.
While I don’t believe that the time it takes to create a piece of content should be the final factor for determining how much to charge for an Instagram post, I think that successful entrepreneurs are masters at valuing and safeguarding their time.
Time can also refer to the deadline involved with the brand deal.
If a brand needs a quick turnaround time for deliverables, you should charge more!
When considering YOUR time for creating the content, I suggest figuring out an hourly rate for yourself.
You can then tack this onto your pricing. If the brand needs a quick turnaround, consider adding some sort of speedy delivery or rush fee to your pricing.
Take This: My 60-minute Influencer Rates Masterclass! Learn how to earn more from brand deals and the pricing strategies successful influencers use!
#3 Expenses
Expenses refer to what, if any, expenses you will be incurring for the sponsored job. For example, will you have to travel?
What about accommodations, gas, and food? Did you need to hire an assistant or buy photo props?
I suggest adding up the total expenses you will incur and adding that to your pricing when determining how much to charge for an Instagram post.
Read Next: How to Make Money as a Content Creator
Example of a sponsored influencer post#4 Licensing
Licensing refers to what permissions you’re going to grant a company, if any, to use the content you create.
For example, does the brand you’re working for want to repost your content on their feed?
Yep! You can charge brands for reposting your content.
Does the brand want to use your content as an ad? Yep! You charge for that.
Think of licensing like charging rent to use your content.
Video and image licensing is a complete beast in itself and truthfully deserves its own spotlight. If this is a topic you’re interested in, I suggest using a resource like Getty Images to help you get some benchmarks.
For now, I just want you to keep in mind that you can charge for these things.
A simple rule of thumb for digital rights and licensing is to charge a 20% fee for every 30 day period.
Free Download: Find Your Rates Roadmap— influencer pricing guide
#5 Whitelisting
Whitelisting (or boosting) is when a brand puts money behind your content. Typically, these are ad manager permissions you will grant the brand on your Instagram/ Facebook account backend.
The brand will then literally make your content a paid ad coming from YOUR page.
Think of whitelisting like you’re a celebrity endorser for a product.
Brands benefit from your name and likeness, and you should 100% get paid for that. The rates for whitelisting and boosting rights range from an additional 50 to 100% fee for every 30 day period.
Additionally, you can instead ask the company what their total ad spend would be on the boosted content.
You can then charge an additional fee based on a percentage of ad spend.
Ultimately, you will have to determine which method would work best for you!
And hey! If you want daily influencer tips, make sure you follow my influencer coaching IG page: @danithecoach_
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#6 Exclusivity
Exclusivity is, in simple terms, when a brand says you cannot work with their competitors throughout your contract.
When determining your pricing for exclusivity, consider the loss of potential income you will experience from having an exclusivity clause. Charge for that loss.
Of course, you cannot always predict when a competitor will come around with more money, but you can use your best judgment based on how many/ what kind of brand deals you typically get.
So let’s say that you sign a contract with Gucci to promote their fragrances for $1,000 with 3 months exclusivity.
This means that for the next 3 months, you cannot promote any competitors.
Now let’s say that a month after your Gucci post, Marc Jacobs fragrances comes around and offers to pay you $15,000…
Too bad, boo! You have two more months to go on your Gucci contract before you can even think about Marc Jacobs.
Wa, wa, waaaaaaaaa. That’s why exclusivity is an essential factor to consider when determining how much to charge for an Instagram post.
And when you’re negotiating brand deals via email, you need to be sure to consider these factors!
Influencer Favorite: Brand Pitch Email Templates
Free Influencer Rate Calculator
Okay, so before we continue, I want to introduce you to my free influencer rate calculator.
This calculator takes into consideration everything we just covered up until this point.
Before you go all crazy, here are a few tips for using the calculator:
- This is primarily for campaigns with Static Posts and Reels. In the next sections, we dive DEEP into specific content types, though.
- The calculator is for a single piece of content, so if you have multiple posts/ deliverables you will have to do separate entries—multiply your rate accordingly.
- Remember, this is JUST an estimate. If you’re charging more than the calculator’s output, great! Keep charging more!
- You’ll get 2 outputs:
- Starting Post Rate—Treat this like the BARE MINIMUM you should be charging
- Campaign Rate—What you should be charging based on what a brand is asking for
Enjoy!
Number of Instagram Followers
1% to 5% of Your Audience
Think about your experience, engagement rate, and the deliverables
# of Months for Exclusivity
Monthly Income Loss from Exclusivity
Monthly Income Loss from Exclusivity Estimating is fine
Whitelisting Boost Fee
Charge an additional % fee for a brand whitelisting your content
# of Months Boosted
# of Months Licensed
Hourly Rate
Enter an hourly rate for your services
Number of Hours to Complete Campaign
How long will it take to complete the campaign?
Rush Fee
Does the brand need a quick turnaround?
Expenses
Consider the cost of props, gas, assistants, etc.
Optional High Demand Premium
Charge a premium for being in high demand
Full Name
I’ll be updating this calculator as time goes on, but I hope you find it helpful for now!
Now that you have an idea of how much to charge for a Static post or video, let’s quickly discuss how pricing varies by post type.
P.S. Use an influencer rate card template like this to show off your prices in a professional way!
How Much to Charge by Post Type
“How much should I charge for an Instagram post?”
Believe it or not, there is more than one type of sponsored Instagram post out there. As a rule of thumb, I charge for just about everything I can, lol.
Do rates vary per post type? They do!
Here’s the post types we’ll be looking at:
- Static Posts
- Carousel Posts
- IG Stories
- Videos
- IGTV
- Reels
- Link-in-Bio
- Lives
- Giveaways
And remember, the best part about all of these pricing factors is that they are 100% negotiable.
For example, you can always negotiate down the exclusivity clause, or ask companies to remove deliverables.
Influencer Must-Read: How to Beat the Instagram Algorithm
You already know this rule. A sponsored static post on Instagram should cost 1% of your following (at minimum).
I’ll paste the formula again for you to reference!
Your Followers x 1% = $Your Rate
Example:
10,000 Followers x 1% = $100 for a Sponsored Instagram Post
I recommend thinking more along the lines of charging 2 to 5% (5% being on the high end) of your following if you have high engagement and create high-quality content.
That formula would then look like this:
Your Followers x 5% = $Your Rate
Example:
10,000 Followers x 5% = $500 for a Sponsored Instagram Post
These percentages are entirely up to your discretion. I always say don’t be afraid to charge more.
Carousel posts have a few things going for them:
- They’re more engaging than a standard static post
- They give you the ability to mix and match content (video + images, or vice versa)
- The brand gets more content pieces showcasing their product or service
I typically like to start with my standard rate and add money based on these items above.
Then, I suggest having a rate you can tack on per additional slide a company wants in your sponsored carousel post.
Free Download: Find Your Rates Roadmap— influencer pricing guide
Influencer charging for a paid post with MazdaFrom my experience, there are a couple of ways you can determine how much to charge for an Instagram story:
- Charge a flat fee per story slide
- Charge 1% of your average Story views
As with everything else, your Instagram Story price will change based on various factors. But I find that using a mix of both points above is a good starting point.
Video can be a complicated beast. My go-to for videos has always been to double my photo post rate.
For example, if you charged $500 for a static photo post, a video post could be $1,000.
However, there are other factors that you should consider with your video Instagram post price:
- Length of video
- Video quality
- Licensing
- Editing time
If needed, do research on video standards and licensing to know how much to charge.
All the same, the rules apply to IGTV posts.
But I imagine that in the future, IGTV posts will become less important.
It seems like Instagram will be getting rid of this feature in the future (since no one really uses it, haha).
For sponsored Reels, you can certainly follow the same guidelines as listed above; however, there are other ways you can charge for Reels.
One of them is a tiered pricing method.
This means that you would be paid based on the number of views your Reel gets in a specific amount of time.
For example, I’ve seen folks suggest that TikTok pays around 4 cents per 1,000 views.
Considering everything we just discussed regarding Instagram influencer rates, I believe that’s WAY too low. And I mention this in my Instagram influencer course too.
I would suggest thinking of your tiers like our 1% rule instead. Therefore, you’d charge 1% of the total views.
A tier for our influencer with 10,000 might look like:
- 1,000 to 5,000 views = $50
- 5,001 to 10,000 views = $100
- 10,001 to 50,000 views = $500
- 50,001 to 100,000 = $1,000
- 100,001 to 500,000 = $5,000
- 500,000 to 1,000,000 = $10,000
You can totally omit this and simply charge a flat rate for your Reel instead.
It’s ultimately up to you.
However, I would consider adding a clause in your partnership contract stating you will be paid $XYZ more if your Reel generates a certain number of views.
Can you imagine getting paid $500 for an Instagram Reel, which turns into a viral Reel at 20 million+ views? You’d be losing out on a lot of income while that brand got tons of exposure!
Read Next: How Much to Charge for a Sponsored TikTok Post
Charging for a Link in Bio
The pricing for a Link in Bio is entirely up to you and the value you place on your profile.
In my opinion, I would never charge under $100 for ANYTHING, but again, this is up to your discretion.
Remember, your bio is prime real-estate on your profile, so it’s 100% worth getting money for any links placed there!
Read Next: 6 Reasons You Aren’t Landing Brand Deals
Instagram influencer doing a sponsored post for a brandAs Instagram Lives change, the way we charge for them may change. Badges, for example, were only added within the last year!
For Instagram Lives, I suggest determining an hourly rate for yourself and using that to determine the overall price of the Live.
For example, if you charged $100 per hour, a 30min Live may cost $50.
Charging for a sponsored giveaway post typically follows the same rules as a sponsored static post.
However, the price increase comes with what type of giveaway you’re doing!
Here are some things to keep in mind:
- Will your followers have to follow the brand’s page to enter the giveaway?
- Will the brand be cross-promoting the giveaway so you can also get some followers from them?
- Is the brand asking you to collect emails, and will you access these emails too?
Once you figure out these terms, you can better understand whether you should charge the same as a static post or more to drive traffic to the brand’s social platforms.
Take This: My 60-minute Influencer Rates Masterclass! Learn how to earn more from brand deals and the pricing strategies successful influencers use!
Should You Have an Influencer Rate Card?
Yes! Having an influencer rate card is a great idea!
A rate card is a PDF that displays how much you charge for content creator services. It’s a super useful tool to have, ESPECIALLY if you want to upsell brands for more money!
Ideally, your rate card will match your influencer media kit branding, so when you send it over to the Nordstrom team to review, it looks all branded.
If you need a rate card that can help you upsell brands for more $$$, I have influencer rate card templates (click here to buy) for that!
Dani The Explorer Influencer Rate Card TemplateFinal Tips for Charging for Sponsored Instagram Content
WOW. Talk about a ton of math, huh.
So now, let’s discuss a few of my top tips for charging for sponsored Instagram content.
Never Take the First Offer
I don’t care what anyone tells you. When a brand reaches out, never take the first offer!
No matter who the brand is, they’re going to be offering you the least amount possible, most likely. NEGOTIATE. Ask for more money and come to a mutual agreement.
The worst thing that can happen is a brand says no, and you agree on the original offer. At least you tried!
Remember, This is Business
Whether you like it or not, as an influencer you are in BUSINESS. I see it all the time, people start this venture from a hobby and a passion to create.
And that usually means that they’re coming from a background with 0 sales or business experience. That results in influencers taking free products from brands in exchange for posts because, well, who wouldn’t want that free stuff? You probably weren’t expecting to get compensated for something that started as a hobby, right?
But, at the end of the day brands are looking to work with you to essentially borrow your audience.
That’s a business transaction, so you need to treat this, like a business.
Take This: My 60-minute Influencer Rates Masterclass! Learn how to earn more from brand deals and the pricing strategies successful influencers use!
Get a Media Kit
A media kit is like a resume that lists out who you are.
I can honestly say a good influencer media kit template is essential for getting ready to charge for sponsored Instagram posts because it gives brands an idea of who you are and what your numbers look like.
Brands want to know that their ad dollars are being spent as effectively as possible. So in a recession, they’ll be super picky with who they work with.
If want to show brands that you mean business and that you’re the results-driven influencer they need, a professional media kit is the way to go.
P.S. All the templates I’ve mentioned in this post are bundled together in my Influencer Starter Pack and Toolkit (click here)!
Take Accountability
Truth bomb: YOU are responsible for making sure you get compensated fairly.
Not brands. Not your friends. You.
As business folks, it’s our responsibility to make sure we’re sticking up for our worth and pricing our content appropriately.
The reason why you see some brands lowball influencers and continue to offer free products in exchange for posts is because INFLUENCERS are accepting these offers and not thinking twice about it.
If you’ve worked with brands for free or very little, that’s okay! We’ve all done it—you’re still an amazing influencer.
Just do better for next time. If you need help, I highly recommend checking out my Pricing Masterclass where we do a mega deep dive into what to charge for sponsored content, look at a brand contract, and so much more.
Example of a paid partnership postGrow Your Instagram Following
While your Instagram following doesn’t determine how much money you can make, having a larger and more engaged Instagram community can help put you in a high-earning tier.
I have a blog on how to organically gain Instagram followers you can read for help!
Build a Website
Some folks might disagree with me on this, but building a website is crucial to your success, in my opinion! If you want to charge for sponsored Instagram posts, you’re going to have to start treating your Instagram like a business.
A website is a great way to level up.
Your site can also get you discovered on search engines like Pinterest and Google.
Anyways, by no means do you need to blog, but it can make you more money!
Your Next Steps
Please make sure you ALWAYS stick up for yourself and know your worth with sponsored content!
Content creation is a real job, and you should be compensated fairly regarding your Instagram influencer rates.
When one brand says no, please know that another company is willing to pay your rates. Never give up!
To keep upping your Instagram game, read these influencer guides next:
- How Much to Charge for Sponsored TikToks
- How to Pitch to Brands
- How to Land a Paid Instagram Sponsorship
- Create an Influencer Media Kit That Gets You Brand Deals
- Guide to Becoming an Instagram Influencer
Can Instagram pay you?
Make money on Instagram FAQ
Get paid on Instagram in the following ways: Create sponsored posts for brands that you want to present to your audience.
Become an affiliate and earn a commission on the sale of products from other brands. Creating and selling a physical or digital product or offering paid services.
Second, who is the highest paid Instagrammer in India?
How much does he earn on his post. Virat Kohli is the top ranked Indian on the Hopper Instagram Rich List this year, earning $680,000 (over 5 crores) for every promotional post on the photo-sharing media platform. nine0003
But how do you get 10,000 followers on Instagram?
How to get 10k Instagram followers in less than 5 months
- Optimize your Instagram page. ...
- Find your aesthetic. ...
- Join the "pods" ...
- Use Insights. ...
- Post daily + use hashtags... but be careful. ...
- Use geo tags + brand tags. ... nine0020
- Massage. ...
- Be yourself (yeah, you're cool)
By the way, how much money do 10,000 Instagram followers make?
2) Instagram influencers with less than 10,000 followers can earn $ on average $88.
00 per post. Those with less than 100,000 followers average $200.00 per post, but these numbers often vary from account to account. Instead, most accounts at this level are given free products or posting discounts. nine0003
How does TikTok make money? To earn money directly on TikTok, users must be over 18, meet a baseline of 10,000 followers, and have at least 100,000 video views in the past 100,000 days. . Once they reach this threshold, they can apply for the TikTok Creator Fund through the app.
Who earns more Anushka or Virat?
Virat and Anushka are among the richest celebrities in the country. Virat ranked number one on the 2019 Forbes Celebrity 100 list and Anushka ranked 21st. … Virat's total net worth is reported to be around Rs 900 crore. At 28.67 Anushka earned Rs 2019 crores.
How much does Instagram pay you for 1 million followers?
According to USA Today, an influencer with 10,000–10,000 active fans can earn several thousand per post.
Instagram influencers with up to XNUMX million followers can see $10,000 for post . Do you have over 1 million subscribers? You can charge $100,000 or more.
Who made the most money on Instagram?
- Cristiano Ronaldo. Estimated average cost per post - $619,497 - $1 million. ...
- Dwayne Johnson. Estimated average cost per post is $504,790 - $841,317. ...
- Ariana Grande. Estimated average cost per post is $500,077 - $833,461. ... nine0020
- Kylie Jenner. …
- Selena Gomez. …
- Kim Kardashian. …
- Leo Messi. ...
- Beyoncé Knowles.
What happens when you get 1000 Instagram followers?
Growth is always a good indicator of a successful, prosperous account, and once you have 1,000 followers, a lot of monetization opens up for you . All in all, as long as you see great engagement and create quality content, you are on the right track to making money on Instagram.
nine0003
How can I get 10 thousand subscribers?
Below are 10 easy tips to get 10k Instagram followers without buying your way!
- Experiment to find your voice. …
- Stay on brand. …
- Be active. …
- Do not follow the signature. …
- Be truthful and honest. …
- Don't brag too much. … nine0019 Post timely content. …
- Identify influencers and interact with them.
What happens when you hit 10k on Instagram?
Once you have 10k followers, Instagram makes it easy for you to get people to your site via Stories with a swipe up feature to link . Swiping up is the only way to get a direct link from your Instagram to your other web properties. And it's available in STORIES if you have 10k followers. nine0003
Will Instagram pay me if I have 1k followers?
While the best Instagrammers make thousands for posting on the photo-sharing platform, even those with little but interest, 1000 followers have the potential to start making money .
Free workshop with proven Instagram marketing tips. Learn how to grow your Instagram audience and monetize it with an online store. nine0003
How much does Instagram pay for 1 million followers?
However, there are significant differences in earnings between accounts, especially depending on the number of followers. Micro-influencers (between 1,000 and 10,000 followers) earn an average of $1,420 per month. Mega influencers (over a million followers) earn $15,356 per month .
How much does Instagram pay for 500k followers?
Those with 500,000 followers can command Between $2,000 and $3,000 for published sponsored photo .
Who is the #1 TikTok star?
The most individual followed on the platform is Charlie d'Amelio , with over 100 million followers. On March 25, 2020, she surpassed Lauren Gray's previous most followed account.
Do TikTokers get paid?
How much money do TikTokers make? Like Youtube, TikTok doesn't pay its creators for 9 ads0006 .
Creators with 1 million or more followers can earn between $1,000 and $5,000+ per month. Researchers say TikTok stars can earn up to $1 million per post.
What is the salary of Charlie Damelio?
According to the Influencer Marketing Hub calculator, Charlie earns between $72,300-120,501 to $52,921 (£88,606) based on the number of followers and the level of engagement her posts get. nine0003
Who is the richest Bollywood actress?
Who is the richest Bollywood actress?
- Deepika Padukone - $65 million. Deepika Padukone at the Femina Beauty Awards in Mumbai, India. ...
- Kareena Kapoor Khan - $60 million ...
- Madhuri Dixit - $35 million. ...
- Aishwarya Rai Bachchan - $35 million ...
- Katrina Kaif - $30 million. nine0020
What is Virat Kohli's monthly salary?
Virat Kohli Net worth
See also
| First and last name | Virat Coli |
|---|---|
| Net worth (2021) | $105 Million |
| Value in Indian Rupees | INR 770 crores |
| PROFESSION | nine0211 Cricketer|
| Monthly income and salary | 4 crore + |
• July 20, 2021
How much is Anushka Sharma worth?
Anushka Sharma today is one of India's top actresses with an annual income of over 10 crore .
...
Anushka Sharma Net Worth.
| Name and surname | Anushka Sharma |
|---|---|
| Value in Indian Rupees | 264 crore Indian rupees |
| PROFESSION | Actress, Model |
| Advertising Salary | 50Lakh |
| Monthly income | 40-50 Lakh |
• August 9, 2021
Who has the most followers on TikTok? nine0048
The most individual followed on the platform is Charlie d'Amelio , with over 100 million followers. On March 25, 2020, she surpassed Lauren Gray's previous most followed account.
What does 1M mean on Instagram?
What does the "K" or "M" behind the numbers mean? On the internet, 1K is used to represent 1 thousand and 10K is used to represent 10 thousand, similarly 1M is used to represent 1 million . 1 million = 1 million (i.
e. 10 lakhs)
Who is the highest paid on Instagram in 2021?
According to the 2021 Instagram Rich List, Ronaldo earns over $1.6 million for a sponsored post, while Johnson will have to settle for second place with a measly $1.523 million for his sponsored content.
How much do you get paid for 10 thousand Instagram followers? nine0048
2) Instagram influencers with less than 10,000 followers can earn $ on average $88.00 per post. Those with less than 100,000 followers average $200.00 per post, but these numbers often vary from account to account.
Do celebrities make money on Instagram?
Not all posts that celebrities share on their Instagram profiles are free . Social media has become a money making tool for famous people as they can earn millions of dollars just by sharing sponsored posts. … And all the mentioned names charge about crores for publishing one sponsored post.
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For more articles visit our Guide section and don't forget to share the article!
How many Instagram followers do you need to get paid? – Wiki Reviews
With only About 1,000 followers of , you can make money on Instagram. Neil Patel, a well-known digital marketer, says the key is engagement - followers who like, share and comment on your posts. “Even if you have 1,000 engaged subscribers, the earning potential is there,” he writes on his blog. nine0003
Are you paid for 1000 Instagram followers? Brands usually pay anywhere From $10 for 1,000 followers to $500 for every 1,000 followers. depending on your niche and engagement. If you have around 1,000 followers and want to make money, then you should consider linking your Instagram to other marketing channels.
How do celebrities make money on Instagram?
If you have an increase in the number of followers, making money on Instagram is usually done sell sponsored posts by becoming a partner, create your own product or service, and license your photos or videos.
You can focus on one of these sources of income or pursue them all.
Can you make money on TikTok? To earn money directly on TikTok, users must be over 18, meet a baseline of 10,000 followers, and have increased at least 100,000 video views in the last days0006 . Once they reach this threshold, they can apply for the TikTok Creator Fund through the app.
How much money do 10,000 Instagram followers make?
2) Instagram influencers with less than 10,000 followers can earn $ on average $88.00 per post. Those with less than 100,000 followers average $200.00 per post, but these numbers often vary from account to account. Instead, most accounts at this level are given free products or posting discounts. nine0003
How does Instagram make money in 2021?
Top 11 ways to make money on Instagram in 2021
- Post sponsored posts.
- Become a brand ambassador.
- Promote affiliate links.
- Sell physical goods.
- Sell digital products.
- Create visuals to sell.
- Printing photos.
- We provide marketing services. nine0020
How much money do 10,000 Instagram followers make?
2) Instagram influencers with less than 10,000 followers can earn $ on average $88.00 per post. Those with less than 100,000 followers average $200.00 per post, but these numbers often vary from account to account. Instead, most accounts at this level are given free products or posting discounts. nine0003
Are celebrities paid for photo shoots?
Many offered celebrities often do not pay for shooting . Instead, the publicity they get from the shoot itself is enough to justify their time and effort.
Who is the highest paid Instagrammer?
1. Who is the highest paid celebrity on Instagram? According to The Guardian, football star Cristiano Ronaldo is the highest paid celebrity on Instagram.
He dethroned Dwayne "The Rock" Johnson, who was previously named the highest paid celebrity on Instagram in the world. nine0003
Who gets paid the most for posting on Instagram?
Top 10 highest paid Instagram stars per post
- Cristiano Ronaldo - $1.6 million
- Dwayne Johnson - $1.52 million
- Ariana Grande - $1.51 million
- Kylie Jenner - $1.49 million
- Selena Gomez - $1.46 million
- Kim Kardashian - $1.41 million nine0020
- Lionel Messi - $1.16 million
- Beyoncé Knowles - $1.14 million
Does the YouTube channel pay?
The actual rates paid by the advertiser vary, typically between $0.10 and $0.30 per view, but average $0.18 per view. On average, a YouTube channel can earn $ $18 per 1,000 ad views , which equates to $3-$5 per 1,000 video views.
How can I make money on Instagram?
How to make money on Instagram?
- Post sponsored posts for brands that want to get in front of your audience.
- Become an affiliate and earn a commission on the sale of products from other brands.
- Creating and selling a physical or digital product or offering paid services.
- Selling licenses to your photo or video.
Do you make money from YouTube?
You can make money on YouTube with the following features: Advertising income : Earn income from display ads, overlays and video ads. Channel Membership: Your members make regular monthly payments in exchange for special perks you offer.
Is it easier to make money on Instagram or YouTube?
However, YouTube users can earn almost twice as much from videos than Instagram influencers can. However, YouTube videos require much more time and effort.
How many subscribers do you need to pass verification?
Without verification, you will need a minimum of 10,000 subscribers to access the feature.
This increases brand awareness - as we mentioned earlier, the blue check mark tells the world that you are someone else.
How many subscribers do you need to start selling?
But you really only need to reach out 1,000 followers to be able to start earning a small amount of money.
How do people make money on Instagram?
How to make money on Instagram?
- Post sponsored posts for brands that want to get in front of your audience.
- Become an affiliate and earn a commission on the sale of products from other brands.
- Creating and selling a physical or digital product or offering paid services. nine0020
- Selling licenses to your photo or video.
How much does Instagram pay you for 1 million followers?
According to USA Today, an influencer with 10,000–10,000 active fans can earn several thousand per post. Instagram influencers with under 9000 million followers can see $ for a post.
How much can you sell a photo of a celebrity for?
You can pay anywhere for a high-quality photo of a celebrity that is not unique - for example, there is a crowd of paparazzi - anywhere $150-$250 , say the JobMonkey authors, depending on the celebrity and the quality of the photo.
How do paparazzi know where celebrities are?
A celebrity walks down the street or into a club, takes a few pictures in the process, and goes about her day. … They literally told the paparazzi where they were going to be, take pictures of and then make a check to their name depending on how the pictures were being sold.
How much do you get paid for a Vogue placement? nine0048
Vogue salary
| Annual salary | Monthly payment | |
|---|---|---|
| Best earnings | $62,500 | $5,208 |
| 75th percentile | $45,000 | $3,750 |
| Medium | $37,893 | $3. 
 |
