How much do celebs get paid for instagram posts
Top 10 Instagram Celebrities and How Much They Get Paid
Instagram isn’t just the camera app that it once was when it launched back in 2010. Now, it’s one of the most popular social media platforms out there. Boasting more than 1 billion monthly active users — with more than 500 million of them using the platform every day — Instagram is more than a photo-sharing platform and window into what’s happening in the moment.
Marketing on Instagram is the answer for social media enthusiasts looking for ways to make money and even get free stuff. Whether it’s posting pretty pictures or promoting products or brand campaigns, this photo-sharing platform is an answer for how to make money.
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In this article
- How to make money with Instagram
- How to get started making money on Instagram
- Highest paid Instagram users
- FAQs about making money on Instagram
How to make money with Instagram
Businesses pay money to Instagram users to get exposure to their audiences, hoping they can make money in the process by having that influencer's followers buy or recommend their products.
Without an audience, there’s no one for you to promote to. Grow your following by posting every day and focusing on engagement, using relevant hashtags, creating your own Instagram style, and, of course, posting beautiful photos.
But the sheer number of followers isn’t enough for businesses to justify paying you. 100K of fake followers won’t engage in the content you put out, and engagement is what will make these businesses money.
If you’ve grown your following, making money on Instagram is usually done by selling sponsored posts, becoming an affiliate, creating your own product or service, and selling licenses for your photos or videos. You can choose to focus on one of these revenue streams or chase after them all.
How to get started making money on Instagram
Don’t underestimate how much it takes to get to the level where you can start making money on Instagram. It takes time and plenty of commitment to write, shoot, and edit photos and videos before uploading them day in and day out.
If you’re just starting out, it might be worth it to build your knowledge around photography and social media. There are plenty of classes you can take on sites like Coursera that will get you up to speed and efficient so you can start building your following.
It's not just celebrities making money online with Instagram. Learn as much as you can and devote enough time so you can grow and develop yourself as an Instagram influencer.
If you can't break through and make money on Instagram, there are other easy ways to make money online as well.
To give you a better idea of who's nailing it, here are 10 of the highest-grossing and most successful Instagram accounts:
Highest paid Instagram users
1. Liz Eswein @newyorkcity
Liz Eswein, 25, who joined Instagram just after it launched in 2010, began posting pictures of her home city (NYC of course) under the account @NewYorkCity as a hobby. She now has more than 1.2 million followers and has been dubbed the “den mother of Instagram”.
Last year, Eswein was commanding up to $15,000 per shot and charging brands $1 per like for sponsored Instagrams. To put that into perspective, the Guardian reported some posts attracted more than 23,000 likes.
2. Jason Stein @jasonwstein
Jason Stein was an early user of Instagram. He quickly realized Instagram would be a valuable advertising tool for companies. To capitalize on it, Stein launched Laundry Service, a social media agency that matches brands with Instagram influencers. By 2014, Stein was on Forbes’ 30 Under 30 in media, a list of industry game-changers. Laundry Service had 30 employees in Los Angeles and New York, and a division called Cycle with an army of about 1,000 Instagrammers who worked with brands like Amazon, Beats, and the Oprah Winfrey Network.
3. Brian DiFeo @bridif
Brian DiFeo joined Instagram in 2010 as a hobby, as a 33-year-old with no professional photography experience. But after gaining popularity on the platform, he speculatively emailed the organizers of a New York music festival in March 2011 asking for a free ticket in exchange for taking photos of the event and putting them on to his feed.
That led to a gig with Puma in Abu Dhabi, and from there, the work continued coming. DiFeo and Anthony were the co-founders who launched The Mobile Media Lab with Eswein.
4. Anthony Danielle @takinyerphoto
Anthony Danielle joined Instagram two weeks after it launched with no intention of becoming an Instagram influencer. He started out photographing random people with no regard for their clothing. Then, as his focus shifted to fashion, that’s when brands started reaching out, he told Fortune. Danielle still runs The Mobile Media Lab with DiFeo. As of last year, he said the company was fielding five to 10 requests per month, and he gets two to three for his personal account — all of which they were vetting out to the agency’s Instagrammers.
5. Aimee Song @songofstyle
The proprietor of fashion and interior design blog Song of Style, Aimee Song has 950k followers on Instagram and her blog is viewed by 72,000 readers. When she is pictured wearing a certain outfit, that outfit sells out within a day! Such a high social media presence means that Song can charge around $50,000 per big-brand collaboration, easily putting her amongst the upper echelons of Instagram’s highest earners.
6. Danielle Bernstein @weworewhat
22-year-old Danielle Bernstein runs the massively popular fashion blog We Wore What, and has almost 1 million followers on her Instagram account. Her social media influence has led her to become one of the most recognizable and successful figures in the fashion industry. Companies send her free stuff, but she has reportedly turned down freebies that she knows she won’t feature. However, a lot of her work is negotiated by an agent, and she’s worked with major names, including Lancôme and Virgin Hotels.
It has been estimated that Danielle charges between $5,000 and $15,000 for a post promoting the brand she is photographed promoting, but this figure can rise according to the amount of props she gives the brand in question or the length of time she spends advertising them.
7. Nash Grier @nashgrier
Vine superstar Nash Grier has 8.4 million Instagram followers. By age 16, he has worked with Virgin Mobile and other major brands, which are reportedly paying him $25,000 to $100,000.
His popularity apparently isn’t limited to online platforms. Grier also has celebrity-like status among his fans in real life, according to the Huffington Post, and the social media-driven fame is paying off handsomely.
8. Andreas Wijk @andreaswijk
The 22-year old Swedish model and singer, Andreas Wijk is instantly recognizable to many Instagrammers. Wijk’s Instagram following is currently almost 150k, which not only makes him an important figure in the modeling world but also drastically increases his earning potential. Instagram users with a following of above 100k and a consistently popular photo stream can find themselves in the same bracket as Wijk.
9. Jen Selter @jenselter
Jen Selter joined Instagram in 2012 while working at a gym and started out posting workout pictures. From there, her fame has grown. She’s widely known for her fit physique, particularly her posterior. Given that she can reportedly earn 80,000 likes for a picture of herself sitting on a fitness ball, she is now earning an attractive living on product endorsements from companies such as Nike, Lululemon, and New Balance.
10. Huda Kattan @hudabeauty
Born in the U.S. and based in Dubai, Huda Kattan is building a beauty empire. Her website, HudaBeauty, is one of the top 20 beauty blogs, according to Alexa website rankings. She also has a wildly popular Instagram account to accompany it. Recently, Kattan had more than 7.7 million followers and is gaining an average of 23,000 more per day, according to social media statistics tracker Social Blade.
FinanceBuzz is on Instagram too. Are you a follower?
FAQs about making money on Instagram
How many followers do you need to make money on Instagram?
The number of followers that brands require influencers to have depends on the company, project, and campaign, but many brands require you to have at least a few thousand followers. The application process to become a brand influencer is competitive, so you’ll need an established audience.
If you don’t have any luck landing a paid gig, smaller brands are often willing to send free stuff for you to try and promote.
It may not be money, but it’s something as you work to build and maintain a strong Instagram presence.
Beyond sponsored posts, offering merch can be a great way to make money on Instagram that will grow as your audience grows. Shopify offers influencers an accessible way to scale their reach to full-fledged entrepreneurship.
How much does Instagram pay per post?
Just how much money you can make on Instagram depends on the influencer, their level of commitment, and the uniqueness of their Instagram content and audience.
While some brands pay anything from $5 to $10 per thousand followers, others offer $100 for every 100 followers you have. According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.
How do I grow my Instagram following?
To grow your Instagram following, implement these best practices into your overall strategy:
- Clearly define your niche.
What kind of account are you? Whether it’s fashion, lifestyle, travel, food, music, gaming, or anything else, it needs to be clear on your profile and in the content you post. - Post consistently. Consistent posting means consistent audience engagement with your content and more opportunities for you to gain followers.
- Post high-quality content. Work on posting high-quality photos and putting time into your stories, videos, and content descriptions. Your audience will take note of your account if your content is useful or important and looks good. Instagram-worthy pop-up events can help you if you need inspiration.
- Engage with your audience. Remember to reply to comments and messages from followers and potential followers.
- Promote your account. Facebook, Twitter, Pinterest, and other social media platforms are great places to promote and grow your Instagram account.
- Get featured.
Getting featured on a larger account puts your content in front of a lot more people and can net you some big growth opportunities. There are plenty of feature accounts that might use your content if you tag them. - Follow relevant accounts. If you follow relevant accounts within your industry or niche, you’ll be able to learn more about what content they’re posting and who their followers are. This can help you refine your content and find a similar audience.
What happens if you get 10K followers on Instagram?
When you hit 10,000 followers on Instagram, you unlock the swipe-up link feature for your Instagram Stories. This feature is unique and helpful because it allows you to share links with your audience without having to first send them to your bio.
Apart from this feature, there are no official features unlocked after getting to 10,000 followers on Instagram. However, people may be more inclined to follow you and view your content if you have thousands of followers because it’s a simple sign of credibility on Instagram.
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Ivana Stoshevski Ivana covers personal finance and culture for FinanceBuzz. She is a visual storyteller and lifestyle photographer.
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How Much Do Celebrities Make on Instagram Posts?
14 min Read
By Gabrielle Olya
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These Stars Get Paid Obscene Amounts of Money To Post One Picture
Major celebrities like Kylie Jenner and Selena Gomez can make a killing off a single Instagram post.
But stars from reality TV shows like “The Bachelor” and the “The Real Housewives” franchises — who might not have the same level of name recognition — still can earn millions per year from sponsored posts on Instagram.
Check Out: 20 Former Celebrities Who Have Normal Jobs Now
Read: The Kardashians and 18 More Reality TV Salaries Revealed
Top reality television stars earn between $5,000 and $15,000 for a single Instagram post, according to research conducted by Mediakix. The average reality TV star in this tier posted 7.4 sponsored posts per month, which means on the low end they would earn $37,000 per month, or $444,000 in a year, from social media marketing. If their sponsored posts pay in the mid-to-high range, they could earn even more: $888,000 to $1.33 million per year. See how much these high-powered reality stars can really make from social media.
Last updated: Aug. 23, 2021
Meghan King Edmonds
- Estimated cost per post: $1,500
Former “The Real Housewives of Orange County” star Meghan King Edmonds is no longer on reality TV, but she’s amassed enough of a social following to profit from her stint on the Bravo show.
With 961,000 followers, Edmonds earns $1,500 per social post, according to Jezebel.
In a given month, the mom and business owner may post about three sponsored posts for brands that include Teami, DIFF Eyewear and Effy Jewelry. She could potentially rake in $4,500 from Instagram in a month, or about $54,000 in a year.
See: 30 Celebrities Who Went From Rags to Riches
Scheana Marie
- Estimated cost per post: $1,500
“Vanderpump Rules” star Scheana Marie charges $1,500 to share a sponsored post with her 1.1 million followers, according to Jezebel. In the past, Marie has posted an average of one sponsored post per month, with sponsors including DIFF Eyewear. At that rate, the Bravo star could earn $18,000 a year from Instagram posts.
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Blac Chyna
- Estimated cost per post: $2,000
Former stripper and model Blac Chyna gained fame through her associations with rapper Tyga and the Kardashians.
But she has become a well-known name herself, with an Instagram following of 16 million.
Chyna charges $2,000 for a single Instagram post, according to Jezebel. In the past, the influencer has posted up to 18 branded posts in a single month, promoting Fashion Nova, Flat Tummy Tea, Tunes, Bodyblendz and 138 Water. That adds up to an estimated $36,000 per month and $432,000 yearly.
Read: 35 Reality Stars You Didn’t Know Are Extremely Wealthy
Lisa Rinna
- Estimated cost per post: $3,000
Being a “Real Housewife” comes with a big price tag, but sponsored Instagram posts can help offset some of those costs. Soap star and “The Real Housewives of Beverly Hills” star Lisa Rinna has Instagram advertising deals with Teami Blends and White With Style teeth whitening kits thanks to her 2.1 million Instagram followers. The reality star — who has posted about one sponsored post per month — earns an average of $3,000 per post, which translates to an annual Insta income of about $36,000.
Jenny McCarthy
- Estimated cost per post: $3,500
Actress and host Jenny McCarthy can earn $3,500 for a single Instagram sponsored ad, according to Jezebel. The SiriusXM personality — who has 1.3 million followers — has sponsorships with Teami Blends and Planet Fitness. In the past, she has posted about one sponsored Instagram post per month. At that rate, her Instagram earnings can be as much as $42,000 for the year.
Becca Tilley
- Estimated cost per post: $5,000 to $15,000
Becca Tilley appeared on two seasons of “The Bachelor” — season 19 with Chris Soules and season 20 with Ben Higgins. Though she didn’t get the final rose either time, she was a fan favorite and parlayed her time as a “Bachelor” star into a career as a blogger, YouTuber and social media influencer. She has 1.1 million followers on Instagram alone.
Tilley has gained sponsorships from brands that include Charmin and Mural Cerveza.
In the past, she has posted an average of three sponsored posts every month, according to Mediakix, which means she can earn up to $45,000 in a given month. With those monthly earnings, Tilley can make up to $540,000 a year from Instagram.
Lauren Bushnell
- Estimated cost per post: $5,000 to $15,000
Lauren Bushnell won over viewers — and “Bachelor” Ben Higgins — when she appeared on season 20 of the show. The couple even got a spin-off show, “Ben & Lauren: Happily Ever After?” Although the couple has since split, Bushnell’s Instagram popularity remains. The lifestyle blogger is one of the most followed “Bachelor” contestants, with 1.3 million followers.
Bushnell posts an average of four sponsored posts per month, according to Mediakix. That’s an average monthly income of up to $60,000 just for her Instagram activity. That adds up to $720,000 per year — so she’s definitely made up for the high cost of being on “The Bachelor.” In the past, her sponsors have included Secret, ThirdLove, McDonald’s and ThredUP.
Ashley Iaconetti
- Estimated cost per post: $5,000 to $15,000
Ashley Iaconetti has appeared on numerous shows from “The Bachelor” franchise, including season 19 of the main show, two seasons of “Bachelor in Paradise,” and the inaugural season of “The Bachelor Winter Games.” Best known for her frequent displays of emotion, the reality star has amassed over 1.1 million Instagram followers.
In the past, Iaconetti has gained Instagram sponsorship from major brands including Olay, MTV, Head & Shoulders and Dermalogica. With an average of six sponsored posts per month, she’s poised to rack up as much as $90,000 in a month, or up to $1.08 million per year from her Instagram posts, according to the Mediakix data.
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Teresa Giudice
- Estimated cost per post: $5,000 to $15,000
An original member of “The Real Housewives of New Jersey” cast, Teresa Giudice has had her ups and downs chronicled on TV, from serving jail time for tax evasion to becoming a best-selling author and bodybuilding champion.
The mom of four has accumulated 1.7 million Instagram followers over the years, which puts her in the top tier of social media influencers.
With an average of seven sponsored posts per month, according to Mediakix, Giudice can make anywhere from $35,000 per month on the low end to $105,000 per month on the high end, according to the Mediakix data. That means she can potentially earn $1.26 million from social media posts in a given year. Her sponsors have included Flat Tummy Tea, BlanQuil, SugarBearHair and Hand MD.
Jade Roper
- Estimated cost per post: $5,000 to $15,000
Jade Roper’s wild Playboy past might have been the reason Chris Soules didn’t give her the final rose during season 19 of “The Bachelor,” but she still got her happily ever after. Roper met her now-husband Tanner Tolbert on “Bachelor in Paradise,” and the couple even has two “Bachelor” babies. Fans loved her redemptive love story, and the reality-star-turned-podcast-host now has over 1.
2 million followers.
With an average of nine sponsored posts per month, Roper can potentially earn up to $135,000 in a month, or $1.62 million in a year, according to the Mediakix data. Her Instagram sponsors include Nutrisystem, Lull, Seattle’s Best Coffee and Lord & Taylor.
Amanda Stanton
- Estimated cost per post: $5,000 to $15,000
Amanda Stanton didn’t win over Ben Higgins on season 20 of “The Bachelor,” but the single mom of two was a fan favorite on the show. Stanton gained even more popularity by appearing on two seasons of the summer spin-off show, “Bachelor in Paradise.”
The reality star and YouTuber now has 1.2 million Instagram followers, and with an average of 10 sponsored posts per month, she can rack up as much as $150,000 in a single month, or $1.8 million in a year, according to Mediakix data. In the past, Stanton’s celebrity endorsement deals have included RocksBox, Herbal Essences, Sperry Top-Sider and ThredUP.
Stephanie Pratt
- Estimated cost per post: $7,000
Stephanie Pratt became a reality star in the U.S. when she appeared on “The Hills,” and gained fame across the pond when she appeared on “Made in Chelsea.” Pratt — who has 918,000 Instagram followers — makes an average of $7,000 per sponsored post, according to Jezebel.
Though the reality star doesn’t explicitly label her posts as ads, she often tags clothing and beauty brands in her posts, which she likely gets a kickback for. With about four sponsored posts per month, Pratt can make $28,000 in a month, or $336,000 a year.
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Scott Disick
- Estimated cost per post: up to $20,000
Kourtney Kardashian’s ex-boyfriend and “Keeping Up With the Kardashians” star Scott Disick has more Instagram posts promoting his own brands. But that doesn’t mean he never takes an opportunity to make some cash on the side.
With 22.7 million followers, Disick earns up to $20,000 for a single post, according to Jezebel. His sponsors have included Monet Brand and Boom Bod.
Emily Ratajkowski
- Estimated cost per post: $80,700
Self-described as a model, actress and feminist, Emily Ratajkowski is also a designer. She and her best pal, fashion veteran Kat Mendenhall, dreamed up and launched the brand Inamorata Woman— a body-conscious collection with a beachy attitude designed to fit every woman’s form. The brand was inspired by the pair’s Southern California upbringing, which included living in swimsuits during the summer months.
Ratajkowski’s sponsored posts, which go out to her 24.1 million followers, include Kerastase and Paco Rabanne Parfums. The model and designer posts for brands other than her own about twice per month, which translates into $161,400 per month — a $1.9 million annual Instagram income.
Bella Hadid
- Estimated cost per post: $86,300
Bella Hadid, with 25.
9 million followers on Instagram, is known for her career as a fashion model. Her mother, Yolanda Hadid, is a former fashion model, and her sister, Gigi Hadid, is also a fashion model. Bella has walked the runway for some of the world’s top fashion designers, including Givenchy, Chanel, Versace, Dior and Fendi. She has also graced the covers of a variety of magazines, including Vogue, Elle, Glamour and Allure.
The fashion model’s sponsored posts include Michael Kors and Calvin Klein, and she appears to post about twice per month. At her per-post rate of $86,300, she can pull in $172,600 per month, or $2 million per year, from Instagram.
Stephen Curry
- Estimated cost per post: $142,000
Stephen Curry, the basketball player who led his team, the Golden State Warriors, to three NBA Championships, is no slouch when it comes to making bank on Instagram. The athlete and entrepreneur — who has 27 million followers — makes $142,000 per Instagram post, according to Hopper HQ.
Curry’s sponsors include Under Armour, Palm and Rakuten, and he posts two to three sponsored posts per month. At just two sponsored posts per month, Instagram profits for this basketball star can total up to $284,000 per month, which is $3.4 million per year.
Conor McGregor
- Estimated cost per post: $169,000
MMA fighter Conor McGregor has amassed 31.7 million followers during his time on Instagram. According to Hopper HQ, McGregor is one of the highest-paid athletes per Instagram post.
McGregor has had a wide range of paid partnerships, including Burger King, HiSmile and Monster Energy. If McGregor only posts an average of two sponsored Instagram posts per month, he could potentially earn $338,000 per month, which is over $4 million in a year.
Khloe Kardashian
- Estimated cost per post: $598,000
Although Khloe Kardashian doesn’t make as much as her famous siblings, Kendall Jenner, Kim Kardashian West and Kylie Jenner, do for their sponsored content on Instagram, she still brings in a considerable amount at almost $600,000 per post, according to Hopper HQ.
Khloe also has an impressive 98.6 million followers on Instagram. With just two sponsored posts per month, this Kardashian can earn $1.2 million per month, or $14.3 million per year, from Instagram.
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Kendall Jenner
- Estimated cost per post: $611,000
Fashion model and reality star Kendall Jenner got her modeling debut at Sherri Hill’s Spring 2012 Fashion Show two years before she graduated from high school in 2014. At the young age of 23, Jenner has amassed 116 million followers on her Instagram account and gets paid $611,000 per post, according to Hopper HQ.
A quick scan of Jenner’s Instagram posts over one week yielded six sponsored posts. Jenner promotes brands like Longchamp, Aritzia, Proactiv and Stuart Weitzman. If Jenner just did six sponsored Instagram posts per month, she would pull in $3.6 million per month — for a total of $43.9 million a year.
Find Out More: The Kardashians and 18 Other Reality TV Salaries Revealed
Nicki Minaj
- Estimated cost per post: $651,000
In September 2019, Nicki Minaj shocked fans with a tweet that she was going to retire from music to have a family. Not even a day later, Minaj apologized for the tweet, saying it was insensitive and that she would address her plans later.
Whether or not Minaj will pivot away from her music career in pursuit of other dreams remains a mystery, but her success on Instagram is clear. With 106 million followers, Minaj earns $651,000 per social post, according to Hopper HQ.
Minaj’s most recent sponsored Instagram posts included her collaboration with Fendi, totaling up to six posts so far in September. If Minaj were to do an average of six sponsored posts per month, she would bring in $3.9 million per month, a total of $46.8 million per year.
Neymar da Silva Santos Jr.
- Estimated cost per post: $722,000
In 2016, Brazilian soccer player Neymar da Silva Santos Jr.
helped Brazil win its first Olympic gold medal for men’s soccer in Rio. Neymar, who now plays for Paris Saint-Germain, has 125 million followers on his Instagram account and gets paid $722,000 per Instagram post, according to Hopper HQ.
Neymar promotes brands like Nike and does about two sponsored posts per month, for about $1.44 million. In one year, Neymar could potentially make $17.3 million on Instagram.
Selena Gomez
- Estimated cost per post: $886,000
Pop star Selena Gomez is one of the most followed people of Instagram with 157 million followers. She also ranks No. 5 on Hopper HQ’s Instagram Rich List 2019.
Gomez — who has amassed an impressive fortune from a variety of money-making avenues — only posts an average of one sponsored Instagram post per month, promoting brands like Coach and Puma. But she can still earn $10.6 million in a year because of her high rate for a single post.
Kim Kardashian West
- Estimated cost per post: $910,000
Kim Kardashian West is one of the highest-paid social media influencers within her family, coming in second place only to Kylie.
She is well-known for posting about her brands, such as KKW Beauty and Skims shapewear on Instagram. But she posts for other brands, too.
Kardashian West — who has 148 million followers — makes $910,000 from a single Instagram post, according to Hopper HQ. Her past and current sponsors include Flat Tummy Co., Hi Smile and SugarBearHair.
At her current rates, if Kim only does three sponsored posts per month, the reality star can earn up to $2.7 million per month and $32.7 million in a year from Instagram profits alone.
Cristiano Ronaldo
- Estimated cost per post: $975,000
Portuguese soccer star Cristiano Ronaldo ranks No. 2 for the most followers on Instagram, at 184 million, according to Brandwatch. Ronaldo’s sponsored rate for a single Instagram post is $975,000.
The soccer superstar’s Instagram promotions include brands such as CR7 and CLEAR hair care, and he averages about two sponsored posts per month. At his high sponsored rate, Ronaldo can pull in $1.
95 million monthly, for a total of $23.4 million per year.
Kylie Jenner
- Estimated cost per post: $1.26 million
Kylie Jenner has a net worth of around $700 million, thanks in large part to her lucrative cosmetics line. But the “Keeping Up With the Kardashians” star is also making a pretty penny from her social media posts. The youngest member of the Kardashian-Jenner clan — who has 146 million followers — makes $1.26 million from a single Instagram post, according to Hopper HQ.
Jenner’s sponsors include Adidas, and she has also done posts for Teami Blends, Calvin Klein and Bondi Sands. The billionaire beauty mogul posts about two sponsored posts per month. That means the reality star can earn $2.5 million per month, or a little over $30 million in a year, from Instagram profits alone.
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Cynthia Measom contributed to the reporting for this article.
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About the Author
Gabrielle Olya
Gabrielle joined GOBankingRates in 2017 and brings with her a decade of experience in the journalism industry. Before joining the team, she was a staff writer-reporter for People Magazine and People.com. Her work has also appeared on E! Online, Us Weekly, Patch, Sweety High and Discover Los Angeles, and she has been featured on “Good Morning America” as a celebrity news expert.
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How much world stars earn on Instagram
In June, the number of Instagram users reached a billion people and continues to grow. This is actively used by the stars who publish advertising posts in their accounts. Of course, not for free. Which of the celebrities earns the most on Instagram - in the material of Gazeta.
Ru.
Celebrities earn hundreds of thousands of dollars for every ad they post for wearing branded clothing or showing off a new fashionable smartphone. Despite the fact that the exact amount of such a deal was not disclosed, British analysts were able to derive the approximate cost of one post in the star's account based on her own statements, as well as data from marketing companies and popular brands.
1. Kylie Jenner - $1 million to post
The youngest member of the Kardashian-Jenner clan is well on her way to becoming the youngest female billionaire with her own makeup brand. Almost 112 million people follow the life of the 20-year-old model, and one advertising post in her account is estimated at one million US dollars.
It is worth noting that Kylie not only advertises cosmetics, but also shares her personal photos with subscribers - with her sisters, boyfriend Travis Scott and five-month-old daughter Stormy.
Post by Kylie (@kyliejenner)
billionaire" Kylie Jenner - she earns "only" $ 800 thousand for the publication. At the same time, the number of Gomez subscribers is almost 140 million people, which is an absolute Instagram record among celebrities.
Not so long ago, Selena posted a photo with a certain Caleb Stevens, who has already been spotted several times in the company of the singer, including at her birthday celebrations, where only close friends are invited. The girl's fans immediately decided that the couple was dating, and the reason for such a quick romance was revenge on her ex-boyfriend Justin Bieber.
Posted by Selena Gomez (@selenagomez)
3.
Cristiano Ronaldo - $750k per post On the third line was not an actor, and not a singer, but an athlete - one of the most famous football players in the world, Cristiano Ronaldo. Ronaldo's life on Instagram is followed by 137 million people.
Ronaldo's account, like many other football players, is literally filled with sponsorship publications and commercials featuring the star. However, sometimes Cristiano's everyday life can be seen in the stream of advertising, including photos of his girlfriend, as well as pictures of his four children.
Posted by Cristiano Ronaldo (@cristiano)
4. Kim Kardashian - $720,000 per post
Socialite Kim Kardashian was only ranked fourth. The 37-year-old wife of Kanye West receives $720,000 for a post with an audience of 114.
7 million people.
Despite the fact that Kim is the most popular and famous of the Kardashian family, this did not stop her from giving way to her younger half-sister Kylie Jenner. However, Kim does not aspire to the ambitious title of self-made billionaire and is mainly engaged in raising two daughters and a son.
Post by Kim Kardashian West (@kimkardashian)
The star has been posting images ranging from her concert performances and modeling shoots to red carpets and vacation photos with her husband Jay-Z, six-year-old daughter Blue Ivy and one-year-old twins Rumi and Sir.
Beyoncé boasts an audience of 116 million subscribers, and not so long ago she was the owner of the Instagram record - her "pregnant" photo has collected the most "likes" in a certain period of time.
More recently, this record was broken by Selena Gomez.
Posted by Beyonc (@beyonce)
it becomes not fashionable Chris Hemsworth or proven Brad Pitt, but bodybuilder Dwayne Johnson. The Rock has 111 million followers, so it deserves to be on the list of Instagram influencers.
Johnson often shares videos from the gym, as well as recordings of his performances on TV shows, but his photos with his three daughters are most appreciated - they collect the most "likes" and comments.
Posted by therock (@therock)
publications covering secular life. The thing is that the 24-year-old singer announced his engagement to model Hailey Baldwin and is now actively preparing for the wedding.
Currently, Bieber has 101 million subscribers who are waiting for new touching photos of the couple.
Posted by Justin Bieber (@justinbieber)
who most recently also visited Moscow to take part in the World Cup.
The captain of the Brazilian national team has 100 million followers and several contracts with sports brands, each of which pays Neymar about $600 thousand per post.
Posted by Nj neymarjr (@neymarjr)
9. Lionel Messi - $500,000 for posting
Thanks to its 97 million readers, the athlete can earn half a million dollars for advertising publications.
Messi's Instagram is not particularly diverse, since more than half of the pictures are photos of a football player from training, but sometimes Lionel shares frames with his wife Antonella Rocuzzo and three children.
Posted by Leo Messi (@leomessi)
Despite the fact that the number of Kendall's readers is not much different from Kylie's subscribers (93 million versus 112 million), she is paid exactly half as much for advertising - only $ 500 thousand.
13 years old, and last year she even received the title of the highest paid representative of her profession according to Forbes magazine.
Posted by Kendall (@kendalljenner)
Top 10 Instagram celebrities and how much they get paid for likes
Instagram marketing is the answer for social media enthusiasts looking for ways to earn money and even get free stuff.
Whether it's posting beautiful photos or promoting products or brand campaigns, this photo sharing platform is the answer to making money.
By the way, in order to earn a lot and be known as popular personalities, which will be indicated below, you can increase the activity of your account. To do this, you can, for example, buy Instagram likes with a guarantee on the page https://doctorsmm.com/kupit-lajki-v-instagrame/ at a low price without registration.
Get up to $225 a month for watching viral videos
Sounds crazy. And, perhaps, you are not even sure whether it is worth spending time on this. But let's... you're at least a little curious. Getting paid for watching viral videos is a real way to make money and you can do it with a company called Inbox Dollars.
No... it won't make you rich. Yes... this is probably one of the most low-cost types of side income. But it's worth it if you still sit on the couch and scroll through the sites. Instead of watching viral videos on YouTube, you can earn real money for watching these videos.
Every little bit of extra money counts.
It's simple. You register here. Then you watch. Then you earn money (yes, it’s money, not “points”). And watching these videos while you're just lounging on the couch can earn you up to $225 a month.
Businesses pay money to Instagram users to gain access to their audience, hoping they can cash in on the influencer's followers buying or recommending their products. Without an audience, you will have no one to advertise. Grow your audience by posting every day and focusing on engagement by using relevant hashtags, creating your own Instagram style and of course posting beautiful photos.
But the number of subscribers alone is not enough for companies to be willing to pay you. 100 thousand fake followers will not get involved in the content you post, and it is the engagement that will bring money to these companies.
If you have increased your following, making money on Instagram is usually done by selling sponsored posts, partnerships, creating your own product or service, and selling licenses to your photos or videos.
You can focus on one of these sources of income or chase them all.
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How to start making money on Instagram
Don't underestimate how much it takes to get to the point where you can start making money on Instagram. It takes time and a lot of effort to write, shoot and edit photos and videos before uploading them day after day.
If you are just starting out, it might be worth expanding your knowledge of photography and social media. Sites like Coursera have a plethora of courses to get you up to speed quickly and effectively so you can start building your audience.
Celebrities aren't the only ones making money online with Instagram. Learn as much as you can and give yourself enough time so that you can grow and develop as an Instagram influencer.
If you can't break through and make money on Instagram, there are other easy ways to make money online.
To give you a better idea of who is doing it, here are the 10 highest paid and most successful Instagram accounts:
Highest paid Instagram users
1.
Liz Eswain @newyorkcity Liz Eswain, 25, who joined Instagram shortly after it launched in 2010, started posting photos of her hometown (New York, of course) under her @NewYorkCity account as a hobby. She now has over 1.2 million followers and has been dubbed the "Mother of Instagram". Last year, Eswain earned up to $15,000 per shot and charged brands $1 per like for sponsored Instagrams. In comparison, the Guardian reports that some posts have received more than 23,000 likes.
2. Jason Stein @jasonwstein
Jason Stein was one of the first Instagram users. He quickly realized that Instagram could be a valuable advertising tool for companies. To capitalize on this, Stein opened Laundry Service, a social media agency that looks for brands and influencers on Instagram. By 2014, Stein was included in the Forbes "30 Under 30 in Media" list, which includes those who have changed the industry. Laundry Service had 30 employees in Los Angeles and New York, and a division called Cycle had about 1,000 Instagram professionals on its staff who worked with brands such as Amazon, Beats and Oprah Winfrey Network.
3. Brian DiFeo @bridif
Brian DiFeo joined Instagram in 2010 as a hobby as a 33 year old with no professional photography experience. But after gaining popularity on the platform, in March 2011, he speculatively emailed the organizers of the New York Music Festival asking for a free ticket in exchange for photographing the event and posting the photos to his feed. This led to a performance with Puma in Abu Dhabi and the work has kept coming in ever since. DiFeo and Anthony were co-founders who co-founded the Mobile Media Lab with Eswain.
4. Anthony Daniel @takinyerphoto
Anthony Daniel joined Instagram two weeks after it launched with no intention of becoming an influencer. He started by taking pictures of random people, not paying attention to their clothes. Then, as his focus shifted to fashion, that's when brands started reaching out to him, he told Fortune. Daniel still runs the Mobile Media Lab with DiFeo. Last year, according to him, the company received from five to 10 requests per month, and he himself - from two to three to his personal account - and they selected all this from the agency's Instagram specialists.
5. Aimee Song @songofstyle
Aimee Song, the owner of fashion and interior design blog Song of Style, has 950k Instagram followers and 72k followers on her blog. When she is shown wearing a particular outfit, that outfit sells out within a day! Such a high social media presence means that Song can earn close to $50,000 for her collaborations with big brands, making it easy for her to enter the top tier of the highest paid Instagram users.
6. Danielle Bernstein @weworewhat
Danielle Bernstein, 22, runs the popular fashion blog We Wore What and has nearly 1 million followers on her Instagram account. Thanks to her influence on social media, she has become one of the most recognizable and successful figures in the fashion industry. Companies send her free items, but she reportedly refuses items she knows won't be in her collection. However, most of her work is done with an agent, and she has worked with big names including Lancôme and Virgin Hotels.
Danielle is estimated to charge between $5,000 and $15,000 for a post promoting a brand she photographs, but this figure can increase depending on the amount of props she gives to that brand or the time she spends advertising it .
7. Nash Grier @nashgrier
Vine superstar Nash Grier has 8.4 million Instagram followers. By the age of 16, he's partnered with Virgin Mobile and other big brands who reportedly pay him between $25,000 and $100,000. His popularity is apparently not limited to online platforms. According to the Huffington Post, Grier also enjoys celebrity status among his real-life fans, and social media fame is paying off well for him.
8. Andreas Wijk @andreaswijk
22-year-old Swedish model and singer Andreas Wijk is instantly recognizable to many Instagram users. Wake's Instagram following is currently close to 150,000, which not only makes him an important figure in the modeling world, but also greatly increases his earning potential. Instagram users with more than 100k followers and a consistently popular photo stream may end up in the same category as Wake.
9. Jen Selter @jenselter
Jen Selter joined Instagram in 2012 while working out at the gym and started by posting workout photos.
Since then, her fame has grown. She is widely known for her toned physique, especially her backside. Given that she can earn 80,000 likes for a photo of herself sitting on a fitness ball, she now makes a living from advertising for products from companies such as Nike, Lululemon and New Balance.
10. Huda Kattan @hudabeauty
Huda Kattan was born in the USA and lives in Dubai, she is building a beauty empire. Her website HudaBeauty is one of the top 20 beauty blogs, according to Alexa. She also has a popular Instagram account. Kattan recently had over 7.7 million followers and is gaining an average of 23,000 followers per day, according to Social Blade's social media statistics.
How many followers do you need to make money on Instagram?
The number of followers that brands require from influencers varies by company, project, and campaign, but many brands require you to have at least a few thousand followers. The application process to become a brand influencer is competitive, so you'll need an established audience.
If you can't get paid work, small brands are often willing to send you free promotional material. It may not be money, but at least something as you work to build and maintain a strong Instagram presence.
In addition to sponsored posts, offering merchandise can be a great way to make money on Instagram, which will grow as your audience grows. Shopify offers influencers an affordable way to expand their reach into full-fledged entrepreneurship.
How much does Instagram pay per post?
How much money you can make from Instagram depends on the expert, their level of commitment, and the uniqueness of their content and audience.
While some brands pay $5 to $10 per thousand followers, others offer $100 for every 100 followers. According to USA Today, a person with 10,000 to 50,000 active fans can earn several thousand per post. Instagram users with up to 1 million followers can earn $10,000 per post. Do you have over 1 million subscribers? You can earn $100,000 or more.
How can I get more followers on Instagram?
To grow your Instagram followers, incorporate these best practices into your overall strategy:
- Clearly define your niche. What account do you have? Whether it's fashion, lifestyle, travel, food, music, games, or anything else, it should be clearly stated on your profile and in the content you post.
- Post regularly. Permanent posting means constantly engaging your audience with your content and more opportunities to get subscribers.
- Post high quality content. Work on posting high-quality photos and make time for your stories, videos, and DeepL content. Your audience will pay attention to your account if your content is useful, important and looks good. If you need some inspiration, Instagram-worthy pop-up events are here to help.
- Interact with your audience. Don't forget to reply to comments and messages from subscribers and potential subscribers.
- Promote your account. Facebook, Twitter, Pinterest and other social media platforms are great places to promote and grow your Instagram account.
- Get a mention. If you become a member of a large account, your content will be seen by many more people, and you can get great opportunities for growth. There are many subject accounts that can use your content if you tag them.
- Follow relevant accounts. If you follow relevant accounts in your industry or niche, you can learn more about what content they post and who their followers are. This will help you improve your content and find a similar audience.
What happens if you get 10,000 followers on Instagram?
When you reach 10,000 followers on Instagram, you will unlock the link swipe feature for your Instagram Stories. This feature is unique and useful because it allows you to share links with your audience without having to send them to your bio first.
