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How much do bachelor contestants get paid for instagram ads


So, How Much Do 'Bachelor' & 'Bachelorette' Contestants Get Paid?

Beyond the private islands, luxury accommodations, and endless supply of champagne, being a contestant on The Bachelor or The Bachelorette isn’t necessarily the most glamorous gig. Of course, there’s always the chance of finding a potential fiancé, most contestants go home with quite a bit of debt. While many fans assume the contestants on the show are paid for their time spent filming — which, for some, could be more than two months — the truth is, the contestants aren’t paid a dime.

And it’s not just the lack of a paycheck that hurts their bank account — many have to shell out some serious cash to be on the show. One of the biggest expenses? Wardrobe.

How much do contestants spend on clothes?

Prior to arriving at the mansion on night one, contestants given an extensive “packing list” with just about every kind of garment for every type of weather. Unlike the lead, who gets a personal stylist and expensive designer clothing for every rose-giving moment, contestants are on their own when it comes to clothes. And some have gone to extreme measures to make sure their on-camera debut is picture-perfect.

“I know that there are women in the past who cashed out their 401(k)s for the show,” television blogger Dana Weiss told Mic. “Some have gone into serious credit card debt.”

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Former Bachelorette Jillian Harris can attest to this. She admitted when she was a contestant vying for Jason Mesnick’s affection back in Season 13, she broke the bank on her wardrobe.

“The girls do have to bring all of their own clothing and of course, they want to be wearing the best clothes EVER to be seen on TV in,” she wrote on her blog. “I had re-mortgaged my house and I spent something like $8,000 on clothing.”

 

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And Jillian’s not alone. Former Bachelor contestant Olivia Caridi may have also spent a pretty penny on her wardrobe. In a clip from Ben Higgins season, contestant Amanda Stanton is overheard talking about Olivia’s pricey threads.

“[She] said she spent, like, $40,000 on clothes,” she said in the clip, though Olivia hasn’t confirmed that amount herself.

While it’s easy to get caught up in the fantasy, contestants do have to worry about their real life back home while they’re off filming the show. Remember those things called rent and bills? Yeah, those still rack up even when you’re traveling the world searching for love.

Courtney Robertson, winner of Season 16 of The Bachelor, revealed in her book, I Didn’t Come Here to Make Friends, that she had to set aside enough money to cover a few months worth of rent and bills just in case she made it all the way to the end and had her sister take over paying her expenses while she was gone.

How much do contestants make after the show?

But of course there are plenty of perks that come along after appearing on a show like The Bachelor, like the potential of growing a substantial following on social media, which can translate to serious cash. Bachelor Nation author Amy Kauffman revealed in her book that contestants with 250,000 followers on Instagram are easily making $1,000 for a sponsored post. For those who have surpassed one million followers — like Becca Tilley, JoJo Fletcher, and Kaitlyn Bristowe — they’re looking at upwards of $10,000 per ad. Cha-ching.

 

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“Overnight you have this huge following, so all these brands are like, ‘Here, do you want to work with us?’” former Bachelorette Kaitlyn Bristowe told The Cut. “So you get offers to do the Flat Tummy Tea and the teeth whitening and all that. For somebody who has worked a regular job before, you’re like, ‘Oh my gosh, you’re going to pay me to do that? Glorious. ’”

And Instagram ads are just a piece of the pie. Contestants, depending on their popularity after the show, can capitalize on other opportunities like club appearances, spin-off shows, hosting gigs, and for the very lucky ones, televised weddings. It’s been rumored that former Bachelor Sean Lowe and his wife Catherine Giudici were paid a six-figure paycheck for getting hitched on TV — oh, and that’s on top of the all-expenses-paid wedding.

Sean Lowe and Catherine Giudici at their ABC wedding (Todd Wawrychuk/ABC via Getty Images)

Sure, there may not be a paycheck when you sign up for The Bachelor, but the possibilities that come along afterward might just make up for it.

The Bachelorette, Mondays, 8/7c, ABC

How Much Do Bachelor Contestants Get Paid On Instagram

Design by: Paola Delucca

Every year, Sarah Boyd hosts a series of influencer marketing conferences for aspiring Instagram stars and digital marketers. In her seven years of hosting the event, Boyd, the founder of Simply, a digital influencer agency, has noticed an interesting trend: When one of her ex-Bachelor clients promotes the conference, they will sell 10 times the number of tickets as when an A-List celebrity promotes it.

This massive difference is evidence of the increasing power of current and former reality stars, many of whom hope to parlay their success on a TV series into careers that extend beyond their 15 minutes of fame.

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For some, it's working, and they have Instagram to thank. While many influencers are hesitant to disclose exactly how much money they're raking in from sponsored deals, new research published today by influencer marketing agency Mediakix estimates the top reality TV stars can make over $1 million every year on Instagram alone.

To reach that figure, the company tracked popular current and former reality stars, such as Amanda Stanton, Jade Roper, and Ashley Iaconetti, over the course of 30 days on Instagram. Mediakix looked for posts that were "definitively sponsored," as evidenced by #ad or other disclosures, and "likely sponsored," since they featured a particular brand or product. Then, they tallied the number of sponsored posts — typically between seven and eight per month — and multiplied that number by the amount of money stars can earn per post — $5,000 on the low end and $15,000 on the high end — to come up with a prediction for the monthly and yearly Instagram incomes of today's top reality stars turned influencers. The company suggests influencers with fewer followers and lower engagement rates are earning $444,000 a year, while those with higher numbers are earning upwards of $888,000 to $1.33 million.

Remember, that's just from sponsored content on Instagram.

Design by: Paola Delucca

Boyd, who represents ex-Bachelor and Bachelorette contestants including Lauren Bushnell, Ali Fedotowsky, and Ben Higgins, is hesitant to generalize, but also says reality stars can easily make six figures from sponsored content on social. She says 100,000 followers tends to translate to rates of $1,000 to $5,000 dollars per post, while 1 million followers equates to rates starting at $10,000 and up.

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She attributes the success of reality stars on Instagram to their I-can-identify-with-you factor. Whereas celebrities have beautiful, but unattainable lifestyles, reality stars are often the girl and guy next door: "America loves them because they are real people," Boyd says. "They can relate to them, which brands love because it translates to sales."

Still, starring on The Bachelor doesn't ensure an easy transition to Instagram's million-dollar-club. Boyd often sees new cast members take every deal that comes their way, instead of accepting ones for products and companies that align with their off-show, personal brands.

“

"America loves [reality stars] because they are real people. They can relate to them, which brands love because it translates to sales. "

Sarah Boyd, Founder, Simply

”

"They're taking anything and hurting the industry because they'll take deals for basically no money, devaluing everyone else," Boyd says. "All of our clients are looking for longer term, more authentic deals as opposed to the one-offs, because the consumer is getting much savvier."

The stars who are able to break out of the reality realm and survive beyond the 15-minute spotlight are the ones who found their own businesses on the side. Bushnell, for example, now has a clothing line and rosé brand.

Influencer marketing is constantly evolving, so it's hard to say whether Instagram income will remain lucrative in years to come. A current industry trend, for example, is what Boyd calls "dark ads." In a dark ad, a brand will use an influencer's name to promote their product, but the influencer will not post about it on their own feed. (The frequent Influencer-headlined Instagram ads from HelloFresh seem to fit this new category.)

There are also changes that happen on the social network side of the equation. Now that Instagram is putting a bigger focus on video with the launch of IGTV, influencers will need to figure out how to leverage their personal brands there, too.

If anything, Instagram is showing that, for reality stars, making it to the final rose ceremony isn't the end of their fame, nor is it a requirement for establishing their long-term money-making prospects. What would Chris Harrison have to say about that?

rating 2022 + how to find a blogger

Advertising with bloggers on Instagram replaces the usual and dry sale of goods and services directly. People trust people more. Opinion leaders gather a large audience around them and influence the decisions and actions of people with their publications, stories, live broadcasts.

These people can be your customers. The question arises, where to find and check a blogger for your advertising on Instagram, so as not to drain the budget? The answer is - on the stock exchanges. We will talk about their capabilities in the article.

Instagram blogger exchanges

On the exchanges below you can find a suitable blogger, check him out and buy high-quality instagram ads from him. In the table we have placed the services that are included in our personal top, as we can recommend them based on the experience of using them.

Exchange name Commission/Tariffs Number of bloggers Available information
trendHERO from $9.99/month 80+ million - Number of subscribers;
- Level of involvement;
- Advertising coverage;
- Statistics;
- Audience gender;
- Age;
- Latest publications;
- Audience growth;
- Type and interests of the audience.
EpicStars From 4 999 ₽ 500,000 - Number of subscribers;
- Level of involvement;
- Integration cost;
- Advertising review cost;
- Advertising opportunities for barter;
- Extended statistics.
Postmarket from 30% of the cost of advertising 30,000 - Account statistics;
- Number of subscribers;
- Locations and interaction activities.
Social Trade 15% of the cost of advertising 9000 - Number of subscribers;
- Subject;
- Audience gender;
- Age;
- Daily statistics and CPM for 1,000 impressions;
- Price.
Sarafan from 200 ₽ 15 million - Number of subscribers;
- Level of involvement;
- Advertising coverage;
- Statistics;
- Audience gender;
- Age;
- Audience growth.
- Price.

How to find a blogger for advertising

To understand how to choose a convenient Instagram exchange for selling ads, you need to understand what it can do - its functions. We will consider them on the example of the top –trendHERO (and do not forget about the promo code “INSCALE20”, it gives a -20% bonus on everything).

1. Blogger selection and search

You can enter a specific account if you already have an influencer you want to check. Or you can find and select it: enter a keyword, a topic that may be related to the blogger or a phrase from the description, or set the necessary search criteria, and the Instagram advertising exchange will display a selection of suitable opinion leaders.

Search bloggers by criteria

Important. Pay attention to the percentage of a blogger's quality audience. This is the audience that is more likely to see your ad, that is, the people for whom you will pay.

2. Analytics

We have already written about Instagram analytics and competitor analysis. The metrics you need to look at are the same. To analyze competitors on Instagram or bloggers for advertising - the difference is not great, the algorithm is the same, only the goals diverge.

In the results in the line of the blogger you will see his number of subscribers, engagement and location. But the lightning icon and the number are tokens - the internal currency of the instagram exchange.

Issue
2.1. Collect Report

To get data that is under lock and key, you need to open a report for the same tokens. In trendHERO on free access, you can download one report of a blogger who has no more than 10k subscribers. Therefore, in order not to waste time, clarify this question in advance before searching.

Blogger report

Collecting information for the report may take some time, in trendHERO up to 12 hours. Again, in order not to be furious later because of such a period of time, write to technical support before uploading, or go to the knowledge base and find out how long it will take.

After loading the report, information that was previously locked up will open: quality audience, key indicators. If you have any questions about them, click on the icon next to it - you can see all the details there or in the article about statistics on Instagram.

Information update

- Audience analysis

Detailed, with graphs and percentages. Here you can clearly see from which cities and countries the blogger has subscribers, the gender and composition of the audience, its availability and activity.

Most of these criteria are clear, but let's take a closer look at accessibility. The available audience is the part whose number of subscriptions does not exceed 1,000, those who are not bots or commercial accounts.

Audience analysis

In addition to the fact that on the exchange of bloggers on Instagram you will see in percentage how many men and women the person you need has in the profile.

You will also find out which audience prevails by type: real users, those that arouse suspicion (most likely cheating), commercial accounts (shops, cafes, etc.), mass followers - those who attract attention with their actions on someone else's acce and influencers.

When paying for the tariff, the same indicators will be added, only for the active audience - those who like, comment and save.

Audience type and gender

Below is the dynamics of subscriptions and unsubscriptions in the blogger's account. A sharp rise in followers can mean cheating, and a decline can mean unsubscribes from an untargeted audience after contests, sweepstakes, etc.

Dynamics of subscriptions and unsubscriptions

Regular posts are displayed in blue, and publications with a mention are displayed in blue. The chart shows the frequency of posting, and what percentage of likes each post receives from subscribers. To see it, just hover over the column.

Percentage of likes for posts

By the way, to immerse yourself in the topic with your head, read our detailed review on trend Hero.

- Comments

By analogy with the audience, comments by type are displayed here in percentages: those given by the author, left by real users, short opinions and suspicious ones - from strange accounts, similar to temporary ones for completing tasks in cheat services.

Types of comments

- Posts

Complicated schedule. But if you figure out how to work with it, you will calculate the cheat for one or two.

Each point is a post that is placed on the graph, based on two indicators: likes and comments on it. It does not happen that all publications fly equally well. And suspiciously, if all the dots are nearby, most likely the blogger adjusts the post to the level with the help of cheating.

Or another case: when some points are very much separated from the rest by likes. It can be assumed that it is advertising or all the same good old cheat.

Distribution of likes and hashtags

- Advertising posts

Marks in the description of posts. We can see who the blogger advertised, how he promoted his account and which accounts he mentioned as friends (for free), which, by the way, is very useful to know, since they have a similar audience.

Marks
2.2. Tracking

The tool allows you to monitor a specific account on a daily basis: the growth of subscribers, the effectiveness of posts and advertising on the profile and on the profile.

And yes, in case of any misunderstanding of a graph or diagram, just hover over the icon with an inverted exclamation mark, everything is explained there, and even examples are given.

Account Tracking

Important. Don't forget the multi-button. It will allow new subscribers to contact you directly through instant messengers, as well as post several links instead of one. Click -> Taplink (using promo code “INSCALE7” 7 days free).

Life hacks for finding a blogger on the stock exchange

To make the whole process from searching to publishing your ads more efficient, I have compiled a small list of life hacks for you.

1. Purpose. First, define the exact objectives of your advertising campaign. they can be different, for example: attracting an audience, increasing brand awareness or direct sales. Having decided on it, it will immediately become clear to you what category of bloggers you need.

2. Observation. There are many programs to cheat subscribers and activity, and painting on statistics in Photoshop is not difficult. Therefore, look for a few days for the real activity of a potential site. Well, or check the cheat through services, for example, LiveDune.

3. Format. Get to know the content of the blogger on Instagram and look at the format in which he presents the information. Maybe he does not suit you at all - a rude or youthful manner of communication, etc.

As an advertisement

4. CA. Choose a blogger based on your target audience. Compare blog followers with your client's avatar. For example, it’s stupid to advertise sports nutrition on your mom’s blog or stage a wedding dance for a handsome bachelor.

5. Literacy. Read the blogger's posts and evaluate his level of literacy. The text about your product should not be misspelled. Otherwise, it's just disrespectful to the advertiser.

6. Liabilities. Keep in mind when the blogger commits to release the ad and the post-post actions. Calculate and evaluate whether it is convenient for you to have it published at the promised time and whether he will provide publication statistics.

7. Feed. See if the image quality and his vision of the goods are suitable for your purposes, whether he can adequately and competently present your product / service in terms of the visual component.

8. Style. When reading the text of the post, pay attention to how it is perceived, whether the idea is clear from the first time, whether the author uses highlights, paragraphs, emoticons for ease of reading, whether there are any repetitions in the post.

Life hack. Optimize your customer interactions on Instagram with MyBotan. The chatbot will automatically respond to messages, save data about the client and his requests. And you can not only choose a ready-made answer template, but also create your own. Agree this will facilitate the work in the social network? Click and test 3 days for free -> MyBotan

Briefly about the main

Advertising with bloggers on instagram is one of the most productive types of advertising. After all, each of them has its own loyal audience, which is really interested in the products that their favorite influencer uses.

Blogger exchanges will allow you to quickly find an opinion leader that fits your criteria and make sure that his audience is real and advertising really works. But everything cannot be perfect. Therefore, in conclusion, I will leave the pros and cons of ordering advertising from Instagram bloggers on the service for two parties:

For bloggers:

  • All applications are accumulated in one place;
  • You can do advertising yourself, and not pay money to managers;
  • Quick connection with the advertiser;
  • The ability to collect a large amount of advertising.
  • It is necessary to constantly monitor the rating;
  • The recommended cost may not match the actual cost.

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For advertisers:

  • Quality advertising guarantee;
  • Transparency of statistics;
  • Great functionality that allows you to create high-quality advertising;
  • Large selection of bloggers.
  • The cost of services on the exchanges to find bloggers is quite high;
  • Tokens can be wasted, because the blogger may refuse to advertise your products;
  • Small companies will not be able to afford to be listed.

Sobchak and Instagrams: 15 bloggers who earn the most on Instagram

  • Business

Forbes has studied who earns the most on advertising in Russian Instagram, and made the second rating of social network bloggers

Last year, Forbes presented the rating of Instagram bloggers for the first time. It included 15 public figures who earned the most in this social network. A year later, a serious rotation took place in their ranks - there were six new faces in the ranking at once, some last year's leaders lost their positions. Nevertheless, Ksenia Sobchak again became the leader of the rating. Over the past year, she got married for the second time, launched a show on Channel One and increased her audience. The range of brands she advertises is wide - from Bork appliances, Mixit cosmetics, to Audi cars - however, after Sobchak joked about African-American unrest in the United States on the Comment Out YouTube show, and also wrote several critical remarks on about the Black Lives Matter movement on her Instagram, the German automaker terminated the contract with her.

Finished reading here

Singer Polina Gagarina took the second place in the rating. In the account, she shares the details of her daily life, uploads photos with other artists and places ads. Last year, Regina Todorenko was in second place.

Changes and blogger Ida Galich replaced Olga Buzova in third place. Starting with vines on Instagram, last year she launched her show for schoolchildren, and this year she became a mother and host of the show Such Parents on Friday!, where she shares her experience of raising a child with her husband. There are two more bloggers in the rating, whose content is largely devoted to family and motherhood - these are newbies Valeria Chekalina and Alina Levda. In addition to them, there are four new names in the rating - Nastya Ivleeva, Yegor Creed, Rita Dakota and Ksenia Borodina.

“Instamoms were originally the driving force behind Instagram,” says Lev Grunin, founder of the WhoIsBlogger service. “They gain the largest audience in the first years of a child’s birth, at the same time, advertisers are most actively placing ads with them. ” The Instagram audience is other young mothers who have more time to choose goods online, they make purchases more often, they are a priority for brands, adds Mikhail Karpushin, Marketing Director of GetBlogger.

Whatever format bloggers work in, they have one thing in common — “new sincerity”. They strive to be closer to their subscribers, demonstrating not only the pleasant side of life, posting unphotoshopped photos and talking about their life without embellishment. “Instagram has ceased to be a social network where plastic people publish abstruse posts, but strives to become a place where you communicate with a popular person as a friend,” sums up Karpushin.

Methodology

At the request of Forbes, WhoIsBlogger, a research company specializing in data mining, analyzed the accounts of Russian Instagram bloggers with a total number of subscribers of more than 2 million people. Of these, 33 bloggers with the largest number of advertising publications per year were selected. Next, we collected data on the cost of posting various types of posts from these bloggers (with the help of the bloggers themselves, experts and blogging agencies) and identified the 15 bloggers who earned the most according to these estimates. We also took into account that bloggers post some of their posts by barter. Data analyzed for the period from May 1, 2019year to April 30, 2020.

Xenia_sobchak Instagram

1. Ksenia Sobchak

Finished reading here

Revenue: $1.48 million

Number of subscribers: 7.7 million

Activity: TV presenter, journalist, actress, general producer of Super TV channel. In 2019, she launched her own YouTube show "Caution, Sobchak!". Since February 2020, Sobchak's Doc-Tok show has been on the air of Channel One.

Gagara1987 Instagram

2. Polina Gagarina

Revenue: $0.89 million

Finished reading here

Number of subscribers: 8.4 million

Activities: singer and actress, represented Russia at the Eurovision 2015 music contest, took second place there. For several seasons she was one of the mentors in the television project "Voice" on Channel One.

Galichida Instagram

3. Ida Galich

Revenue: $0. 85 million

Finished reading here

Number of subscribers: 7.1 million

Activity: Russian TV presenter, singer and video blogger. She gained popularity on Instagram thanks to the vines, in 2018 she shot several music videos, in 2019 she launched a show on YouTube called "1-11", and in 2020 - a family sketch show with her husband Alan Basiev on the TV channel "Friday!".

Borodylia Instagram

4. Ksenia Borodina

Revenue: $0.77 million

Finished reading here

Number of subscribers: 15.4 million

Activity: permanent host of the Dom-2 TV project since 2004. She participated in the show "Dancing with the Stars" and the TV project "Cruel Intentions".

5. Alina Levda

Revenue: $0.76 million

Finished reading here

Number of subscribers: 5.3 million

Activity: a lawyer by training, she became famous thanks to Instagram, in which she promoted proper nutrition. In 2019, she released the song "Dependent", which took first place in iTunes. Owns his own brand of coffee Coffee Story.

_agentgirl_ Instagram

6. Nastya Ivleeva

Income: $0.61 million

Finished reading here

Number of subscribers: 17. 7 million

Activity: TV presenter and blogger. She was most famous for her shooting in the program "Eagle and Tails", it recently became known that she would return in the new season of the show.

Ler_chek Instagram

7. Valeria Chekalina

Revenue: $0.61 million

Finished reading here

Number of subscribers: 6.5 million

Activity: beauty blogger, creator of Letique cosmetic brand. He devotes most of his posts to family, sports and a healthy lifestyle.

Reginatodorenko Instagram

8. Regina Todorenko

Revenue: $0. 6 million

Finished reading here

Number of subscribers: 8.6 million

Activities: is best known as the host of the TV show Eagle and Tails. Hosts the author's show "Regina + 1". In May 2020, Regina Todorenko received a golden YouTube button - her channel reached a million subscribers.

Lenatemnikova official Instagram

9. Elena Temnikova

Revenue: $0.6 million

Finished reading here

Number of subscribers: 5.2 million

Activities: singer and songwriter. Former member of the group "Silver". She gained initial fame thanks to the participation of the Star Factory talent show. She became the first artist in Russia to be noted in Apple Music with an individual note - Apple designers developed a unique style to promote one of her albums.

khabib_nurmagomedov Instagram

10. Khabib Nurmagomedov

Revenue: $0.6 million

Finished reading here

Subscribers: 21.2 million

Activities: UFC mixed martial artist. Current UFC Lightweight Champion. Since 2019, he has topped the star rating according to Forbes.

Buzova86 Instagram

11. Olga Buzova

Revenue: $0. 6 million

Finished reading here

Number of subscribers: 21.7 million

Activities: singer and host of Dom-2. She hosted the TV shows “Marry Buzova” and “Borodina against Buzova”. In the summer of 2020, she took part in the Ice Age program paired with Olympic champion Dmitry Solovyov.

Egorkreed Instogram

12. Egor Creed

Income: $0.57 million

Finished reading here

Number of subscribers: 13.1 million

Activities: pop singer, artist, songwriter. In 2019, he left the Black Star label, to which he had been signed since 2012. In 2018, he starred in the show "The Bachelor", and in 2020 the film "(Not) Ideal Man" was released with the artist in the title role.

Victoriabonya Instagram

13. Victoria Bonya

Income: $0.54 million

Finished reading here

Number of subscribers: 7.4 million

Activity: TV presenter, actress, model. Former participant of the show "Dom-2", starred in the TV series "Univer".

Alan_enileev Instagram

14. Alan Enileev

Revenue: $0.

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