How much are my instagram posts worth

Instagram Money Calculator (Instagram Influencer Engagement Calculator)

The Instagram Money Calculator allows you to calculate your estimated earnings from your Instagram account if you believe you are an influencer, based on your engagement and number of followers. Below are some stats relating to engagement on Instagram, followed by the Instagram Influencer Earnings Calculator.

Summary: Ways to Make Money on Instagram

Instagram Influencer Earnings Calculator
Instagram Fake Follower Checker [Instagram Audit Tool]
Instagram Follower Growth Tracker [Free Follower Checker]
Micro-Influencer vs Celebrity Engagement Calculator
Growing your Instagram Account [Free Instagram Hashtag Generator]
Sponsored Posts
Affiliate Marketing
Use Your Instagram Account to Market Your Own Business
Frequently Asked Questions

Instagram Influencer Earnings Calculator

The tools below are not official Instagram tools and not in any way associated or endorsed by Instagram. This tool was developed to provide earning potential guidelines to influencers.

Enter your Instagram Username

Note:

Unlike with YouTube, where you sell space on your videos and channel page for advertising at a rate decided by Google, Instagram does not compensate its users for running ads on their posted photos. Instagram is owned by Facebook, so it seeds Facebook ads on people's’ posts As such, Instagram influencers and brands don’t have an intermediary, or any set rates if they choose to work together . Brands make deals with influencers, and rates can vary markedly depending on the circumstances. However, one thing is consistent in nearly all cases - Influencers get paid more if they have both a high engagement rate, as well as a high number of followers. Brands have learned that you can easily buy followers who are of no practical value to anybody. Hence they are far more interested in you having genuine followers, those who interact with your posts.

Compared to other social media channels, Instagram accounts have relatively high interaction levels. For instance, the average Facebook or Twitter user has an engagement rate of only 0.5 - 1.0%. The average Instagram account, though, has an engagement rate of 3%. Any engagement rate above that, combined with a high number of followers, suggests that you are an influencer amongst your peers. Our Instagram Earnings Estimator takes these factors into account. We look at the average engagement rates of your Instagram posts (engagement being likes and comments on your posts). Example: If your engagement rate is less than 8% and you have less than 1000 followers, you can expect to receive less payment from brands than those influencers who exceed the average engagement rates on their posts. Also see the average engagement rates by amount of followers in the above graph.

From a brand’s point of view, the niche makes a difference too. Fashion firms are far more likely to work with high-profile name influencers than firms selling bathroom fittings, for instance, and businesses set their budgets accordingly.

Instagram Fake Follower Checker [Instagram Audit Tool]

Audience Credibility has become a major concern as of late with Instagrammers posing as influencers by employing bots to falsely manipulate and therefore skew their follower count and engagement statistics. You can now check the credibility of potential influencers with the Audience Credibility Checker. Enter any influencer's Instagram handle into the Instagram Bot Analytics Tool [Audience Credibility Checker] and it will give you an excellent guide to the genuineness of the account.

Instagram Follower Growth Tracker [Free Follower Checker]

It's important to track your Instagram Follower Growth over time - use this free tool to track any Instagram account's Follower Growth.

Micro-Influencer vs Celebrity Engagement Calculator

Measure the Estimated Cost per Instagram Post, Average Engagement Rate and Estimated Media Value per post for Micro-influencers vs Celebrities. Who delivers the highest engagement rates and ROI?

This tool can help you estimate

Growing your Instagram Account [Free Instagram Hashtag Generator]

Instagram does not have a standard way of making money, unlike YouTube and its Google Ads. Therefore it is up to you, as an influencer, to find brands willing to pay you directly.

One caveat to this is if you are large enough to be accepted into one of the influencer marketing platforms. In this situation, you can register your interest, and if they accept you as being influential enough, they will include you in their databases, and suitable brands may well come to you if you meet the profile of the type of influencer they are looking for. We highlight the main Influencer Marketing Platforms here.

Any Instagrammer wishing to earn money needs to make building up a strong and loyal following their priority task. You can help improve your standing here by:

Perfecting your bio, so it is very clear who you are and whom you want to follow you
Posting regularly. Like most social media, Instagram likes to see evidence of regular posting - not sudden splurges when you feel you have some spare time
Post high-quality original photos. Try and take pictures using a decent camera, rather than simply using the one in your cellphone. You need to be known for producing seriously good content (which in the case of Instagram, is high-quality pictures)
Use relevant hashtags, so people in your niche will find you by your tagged images
Engage with your followers - comment on and like their images, and they are more likely to do the same in return to yours.
Also see this article
Make use of Hashtags - use the Instagram Hashtag Generator to generate hashtags from your images using Artificial Intelligence.

Sponsored Posts

The most common form of cooperation between brands and Instagram influencers is through sponsored posts. Our calculator above is designed to show estimated earnings from sponsored posts. In this situation, a brand will normally reach out to somebody it considers an influencer and offer to pay them to push out a sponsored image to their followers.

Of course, to be effective a sponsored post has to sit well with the influencer’s audience and appear like a genuine recommendation from the influencer. The FTC has got involved in recent years, and it is now a requirement that sponsored posts are clearly marked as such. If the product fits well with the Instagrammers audience, it should not matter if a post is marked #sponsored or #ad.

The ideal sponsored post shows how the brand’s product fits perfectly into the Instagrammer’s life, and how it can just as easily fit into the lives of his or her followers. It is not unheard of for those with more than 100,000 followers to earn $700-$900 per photo. Those with 500,000 followers can command $2,000 to $3,000 per sponsored photo posted.

Then, of course, there are the superstars. Kim Kardashian West has been able to command $300,000 for a post across all of her social media platforms. Of course, her 87.1 million Instagram followers do put her in a class of her own! A typical post by any of the Kardashian / Jenners clan usually earns at least $200,000. Often Instagramers create the content, and the brand then has the rights to reuse that content in their marketing and on their website.

Affiliate Marketing

Just as a blogger can promote an affiliate product on his or her blog, an Instagrammer can promote an affiliate product in his or posts. You could work with a site like Shareasale to find suitable products to promote.

Of course, like all influencer marketing, this will only be effective if the product you are promoting fits nicely with your followers. If it looks simply like an ad for an unconnected product, your followers will be unimpressed and won't follow the link. They may even unfollow you in protest.

One technical hurdle with affiliate marketing on Instagram is that you share photos - not links. One way around this is to include the affiliate link (which you should put through a link shortener first) in your photo captions.

Use Your Instagram Account to Market Your Own Business

Of course, if you are a successful Instagrammer, large enough to be considered an influencer, you can promote your own products. Even the big names, such as Justin Bieber use their Instagram accounts for this purpose. These are similar to sponsored posts, except this time the images are of your own products.

These may be images of merchandise you have created especially because of your fame, for instance, a t-shirt promoting your Instagram feed, or they may refer to some business or product you are involved with. For instance, pop star Delta Goodrem has just used her Instagram account to launch a new fragrance line.

Your aim, as an Instagrammer, is to build up both your following and your engagement. If you are successful in building both to high levels you definitely have the opportunity to make money through your Instagram account.

Interesting Read: YouTube Money Estimator

Interesting Read: TikTok Influencer Engagement and Earnings Calculator

Frequently Asked Questions

How much can you make on Instagram?

There are various ways that you can use your Instagram account to make money. Some of the most common methods are:
Sponsored posts – our calendar above shows your estimated earnings from sponsored posts. A brand will reach out to an influencer, offering to pay them to share a sponsored image
Affiliate marketing – an Instagrammer can promote an affiliate product in their posts
Using your Instagram account to market your business – if you are a successful Instagrammer, you can promote your own products or merchandise

Can you make money with 1000 followers on Instagram?

You can possibly start to make money if you have 1000 followers on Instagram – particularly if you are a nano-influencer, who typically makes posts on some highly niche topic. The key to making money with relatively small followings on Instagram is engagement. Brands realize that somebody with 1000 highly engaged followers is no more value to them than somebody with 10,000 inactive followers or 100,000 fake followers. You can still operate in a popular niche, such as beauty, but initially focus on one narrow topic.

Who is the highest-paid Instagrammer?

While our Instagram Influencer Earnings Calculator will give you a reasonable estimation of your potential Instagram earnings, those making substantial Instagram money are generally already famous offline. Instagram earnings can only be estimated, as Instagram influencers and brands don't have an intermediary or any set rates when working together. Our best guesses of the highest-paid Instagrammers are:
Christiano Ronaldo – $466,100 - $776,833 (Estimated Average Price Per Post)
Ariana Grande – $391,530 -$652,550
Dwayne Johnson – $383,014 - $638,356

How do you get 10K followers on Instagram?

The thing you definitely don't do is buy Instagram followers. There are better legitimate ways to build a following on Instagram. Begin by establishing a clear voice on Instagram – you want to become known as a person who shares valuable content about a specific niche. Try and be consistent with your posts – you are trying to build an interested audience. Be active and engage with potential followers' content. But don't come across as spammy. Don't brag too much with your posts – be real and honest.

Should I buy Instagram followers?

Never buy Instagram followers. Doing so will quickly ruin all credibility for your account. For a start, most of your newly bought followers will be bots or inactive accounts. At best, they will be accounts belonging to people in a low-wage country, who will have accepted payment in return for following you. They probably don't even speak English and have no interest in your content. These followers distort your metrics and make your account stand out as suspicious.

What's the average engagement rate on Instagram?

You will find a table in this post that shows the average engagement rates on both Instagram and Twitter. There is a clear trend – the fewer followers you have, the higher their level of engagement. For example, Instagram accounts with fewer than 1,000 followers average 8% engagement. This drops down to 5.7% when you look at accounts with <5,000 followers. Engagement continues to drop as follower numbers rise: 4% for <10,000 followers, 2.4% for <100,000 followers, and 1.7% for 100,000+ followers.

Optimize Your Instagram Posts for Maximum Impact [Instagram Post Optimizer]

It can be incredibly challenging to stand out from the crowd on Instagram. The platform is inherently visual, and there can be stiff competition, particularly for businesses attempting to position their posts in people’s Instagram Explore pages. Millions of marketers try to break onto the Explore page, without success.

But you can improve your chances of Instagram success by merely improving the way you run your account. By following good posting habits, you have the opportunity to optimize your Instagram posts for maximum impact. And we have a new Influencer Marketing Hub tool to help you achieve this without having to spend half your life trying aimlessly to create the perfect Instagram post to wow your followers.

Instagram Post Optimizer Tool

Optimize Your Instagram Posts for Maximum Impact:

Instagram Post Optimizer Tool
Understand Instagram’s Algorithm
The Influencer Marketing Hub’s Tool to Help Optimize Your Instagram Posts for Maximum Impact
Change to an Instagram Business Profile
Share High-Quality Images
Add Videos into Your Posting Mix
Schedule Your Posts at the Best Times
Use Relevant Hashtags
Tag People in Your Images
Remember the Social in Social Media – Engage with Your Followers

Understand Instagram’s Algorithm

There was a time when Instagram displayed posts in the order that people made them. This meant that you could create posts in the knowledge that all your followers would see them, as long as they were prepared to scroll through their posts for sufficiently long to get through the queue. However, as the number of posts grew, Instagram changed its algorithm to try and ensure that people got to see the posts they most wanted to see, leaving those posts deemed less critical further down the queue.

In theory, at least, this means that posts by friends and family will always take precedence over posts made by brands. Therefore brands must optimize their posts to try and "beat" the algorithm.

As Hootsuite reports, Instagram’s primary goal is to maximize the time users spend on the platform. The more time users spend on Instagram, the more ads they can view. Instagram uses “ranking signals” to help decide the order of posts on each person's feed. These ranking signals are:

Relationship – Instagram prioritizes posts from people it believes are close to the user. Factors it uses to decide on closeness include whether somebody leaves comments on your posts, whether they have your notifications enabled, whether you DM each other, or if you tag each other in your posts.
Interest – whether a post is likely to interest a user based on past behavior. This uses AI to determine the types of posts that appear to most interest a user
Timeliness – the algorithm favors newer posts over old posts. This is one of the reasons why it is crucial to post when your audience is online – if you post at other times, your posts may be deemed to be stale by the time your audience awakes

Several smaller factors also impact on the order of posts as defined by the Instagram algorithm. These include how often a user opens their Instagram app, following count, and each user’s average session time.

The Influencer Marketing Hub’s Tool to Help Optimize Your Instagram Posts for Maximum Impact

The Influencer Marketing Hub now offers a free tool to help you optimize your posts. You begin by stating your post type (image, video, or text only) and then enter your post caption.

You can then enter details about your intended posting day and time and then click on a Score My Message button to see how successful your post is likely to be.

Our tool provides you with an overall score, as well as sliders showing the comparative strength of your message type, sentiment, characters, emoji, hashtags, and time of day.

It also provides suggestions on how you can further optimize your Instagram post to improve your social visibility further.

Change to an Instagram Business Profile

While having an Instagram business profile doesn’t have a direct bearing on the Instagram algorithm, it does make life much easier for any serious Instagram account. In particular, you need an Instagram business profile to have access to Instagram Insights – the free analytics tool that Instagram provides its users. Some of the more extensive Instagram tools provide you with even more data – although you will again need to have a business profile in most cases.

Share High-Quality Images

Let's face it. Instagram is all about the visuals. If text were still king, there would have been no reason for people to change over from Facebook.

One of the reasons for this is the increase in bandwidth and the speed of downloading over recent years. You only have to go back a few years, and people would give warnings about limiting your file sizes to manage your internet connection.

Now, most people enjoy fast connections, both to their desktop and on their mobile devices. There is no reason why you can’t upload high-quality, sumptuous images to whet the appetite of your fellow Instagrammers.

Instagram now encourages people to upload high-quality images. We recently posted our guide to Instagram image sizes. We recommend the following sizes for your traditional Instagram posts:

Square images: 1080px by 1080px
Landscape images: 1080px by 608px
Portrait images: 1080px by 1350px

These are the ideal sizes. If you upload larger sizes, you will slow things down for no additional benefit. Smaller file sizes, however, detract from the overall appeal of the image, taking away much of the fine detail.

Don’t be afraid to modify your images to improve their quality or fitness for your intended post. There are many tools you can use to help you, ranging from industry heavyweights like Adobe Photoshop through to free or low-cost tools like Canva and Gimp. The social media marketing platform, PromoRepublic, includes a high-quality inbuilt graphics editor, along with numerous images you can use as a starting point for your visual creations.

Add Videos into Your Posting Mix

Although Instagram's algorithm doesn't favor videos over still images, the typical user does appear to prefer video. Video consumption has increased by 80 percent over the last year.

A bonus with videos is that anybody who stops to watch your video increases their average time interacting with your account, improving your engagement stats, which does send Instagram's algorithm signals in your favor.

Schedule Your Posts at the Best Times

You might upload some truly amazing photographs and write compelling text to accompany them. However, that will not be enough if the bulk of your followers are sleeping at the time you make your posts.

This could be particularly problematic for businesses that contract freelancers to operate their social accounts for them. You don’t want your social media managers making posts in their local time if that doesn't match the behavior of your target audience.

There is an easy, relatively cheap solution to this problem. Simply use one of the social media marketing platforms to schedule your posts in advance. We have carried out extensive reviews on many of them – just make sure that you select one that caters to Instagram. Be aware, though, that Instagram made life difficult for the platforms for some time, meaning that they initially didn't carer for scheduling within the platform. The best they could offer was to set an alarm to remind you to make the post physically. Things have improved since then for many of these platforms, although some are still awaiting Instagram's approval before they can offer a full scheduling service.

One of the most important reasons for using scheduling software is that you can spread your posts across the day. While you hope that your followers will gain value from your posts, they won’t thank you for swamping their feeds with a cluster of posts made at the same time.

You should be able to discover when your audience is online from your Instagram insights. They will tell you the most popular days of the week and the most popular hours of each day for your combination of followers.

The secret to Instagram success for brands is to post relatively consistently. Many successful brands post once every three to four hours.

Use Relevant Hashtags

One of the best ways to expand the reach of your Instagram posts is to include relevant hashtags with each post. However, make sure that they connect to the content of the post. Instagram dislikes people repeatedly using the same combination of hashtags across their posts, and in extreme cases, allegedly shadowbans accounts that continue with this practice (although Instagram denies this practice).

The primary purpose of a hashtag is to help classify your posts to assist with searches. People search for a specific hashtag, and Instagram lists posts that use that hashtag.

Of course, there is little point using a hashtag that nobody uses. You need to find the balance where the relevant hashtags you use are also popular. We have written an ultimate guide to using Instagram hashtags to grow your followers. Of course, marketers use hashtags for more than just easy searching. They also create custom hashtags for campaigns, to help group similar types of posts together.

Tag People in Your Images

One simple way that your posts can gain some notice is to tag people in your images. You can add the names and Instagram usernames of anybody in your pictures. Instagram will notify these people that they have been tagged, and your post will become part of their profile. This means that both your followers and their followers will see your post.

Remember the Social in Social Media – Engage with Your Followers

Social media marketing is very different from traditional advertising. It’s not like a television, radio, or newspaper ad, which you create, pay the medium for exposure, and then wait for new customers. You can’t just make a social media post (on Instagram or any of the other social networks) and sit back. You have to engage with your followers and other interested people.

Your fans need some reason to follow you. They aren't going to take an interest in your pots if you simply use Instagram as an advertising medium. You need to come across as caring and taking an interest in them as people.

This means that you need to spend time looking at and liking their posts. Make thoughtful comments when relevant. Also, make sure to reply to any comments people leave on your posts. Remember, you are engaging with humans, and they expect you to treat them with sufficient respect.

Also, make a point of adding compelling captions to your posts. These make useful starters to drive engagement.

How much to charge for advertising on Instagram

Today, in the accounts of Instagram bloggers, you can find ads from both start-ups and large corporations. The price tag for one advertising post can vary from several hundred to several million dollars. Such a huge price range challenges all influencers in assessing the fair value of their services. We offer you to figure out how much to charge for advertising on Instagram, and on what factors the cost depends.

Why you can get money on Instagram

Influencer marketing continues to gain momentum. About 7 out of 10 users rely on the opinion of bloggers when making a decision. Influencers allow you to establish closer contact with the audience, drive huge streams of payback Internet traffic and improve sales.

Using these market trends and having an active audience on Instagram, you can earn money by promoting brands and their products. There are several options for earning:

sponsored publications;
affiliate marketing.

Let's consider each of them in more detail.

Affiliate marketing

Affiliate marketing involves earning a certain commission on the sale of partner products, attracting new customers. The task of the influencer in this case is to conduct a review, talk about the benefits of the product and add a referral link or a promo code for the purchase to the description. If users like the recommendation, they go to the partner's website and make a purchase, the blogger will receive a certain commission from the funds they spend.

Affiliate marketing has more flexibility than sponsored publications. A blogger can decide for himself what format of publications to choose, what, how, and when to write, but earnings also depend solely on the actions of the influencer himself. Working according to this scheme, it is important to choose the right products on offer so that they are ideally suited to your target audience.

Assess the quality of the audience

When a brand pays you to post, it is actually buying views, likes, clicks from your target audience. And you have to be honest with the advertiser about what response you can offer. Selling your influence without actually having it is a recipe for disaster.

Therefore, before placing a price tag, you should definitely evaluate the quality of your audience. Detailed account audience analytics can be done with trendHERO .

The service allows:

to find out the demographics of subscribers;
compare the interests of your audience with the values of the brand;
see how the number of subscribers grows;
calculate the audience engagement indicator;
Check your account for bots.

Advertisers now value quality over quantity. Nobody wants to overpay for bots in subscribers and “dead” souls, so before cooperation, you should definitely check the quality of your account. So, if necessary, you can increase the level of audience engagement, clean your account from bots, and avoid being blacklisted by unscrupulous bloggers.

Please note that advertisers can get detailed profile statistics without you. Therefore, it makes no sense to hide cheated activity and subscribers.

How to calculate how much to charge for advertising?

The price of advertising depends on many factors:

format;
the quality and quantity of the audience;
brand budget;
influencer requests.

There is no single magic calculation formula suitable for everyone. Therefore, below we suggest that you familiarize yourself with several different ways to determine the cost of advertising on Instagram.

Hourly

Hourly is a good option for aspiring influencers who don't yet have a huge following but already know they can create quality content.

This is also a good option for those who post content that requires a lot more skill than just taking photos or videos. For example, if you conduct a full product review for your publications, apply technical editing skills, use special effects, drones, then it is logical that you should receive monetary compensation for your efforts and time spent.

How much a blogger will charge for advertising in this case can be calculated using the following formula:

Hourly rate * number of hours spent on content production + any additional costs.

Calculation example for creating a sponsored post at an hourly rate of $50:

30 minutes to research the brand and competitors;
60 minutes to generate a publication idea and determine creative direction;
45 minutes product photography;
60 minutes for photo editing and retouching;
15 minutes to publish the material and write a caption to the post.

Total: 3.5 hours to create a publication is $175 to pay.

Additional expenses may be the cost of the necessary props, the cost of paying for the work of an assistant, travel and other expenses that the blogger incurred to create high-quality content.

When invoicing, be sure to include all hours spent, from the time it takes to generate an idea. As for the additional costs, then everything is individual. For example, some even include in the price the travel time and the money spent on gasoline and the purchase of props. Others are frivolous about such calculations and perform minor duties just like that.

It's worth mentioning right off the bat that not all brands may like the idea of paying an hourly rate. In some cases, you will have to calculate in advance how long it will take you to produce in order to quote a fixed fee. Of course, it may take you longer to create content than you planned, or you may be able to complete it much earlier. But knowing the estimated cost, companies can plan costs.

Engagement payment calculation

The brand wants to get views, new loyal customers, likes and comments from cooperation. Logically, it makes sense to charge for the actual engagement of users under a post. This option will be attractive for those who do not want to keep track of every second spent on the project, and are confident in the quality of their audience and their influence.

But it is important to understand that there is a certain relationship between the number of subscribers and engagement. As a rule, the more followers, the less engagement on the account. This is due to many factors, including the fact that subscribers believe that if there are more than 30K+ likes on a post, then you don’t need them anymore.

To calculate how much a blogger should charge for advertising, taking into account engagement, follow the following scheme:

Calculate the average number of likes per post. For calculation it is recommended to take into account the last 12 posts. Output the total number of likes and divide by 12.
Determine the average number of likes by counting all the comments under the last 12 posts and dividing the number by the number of posts.
Calculate the average number of activities per post by adding the average number of likes and comments.

Next, you can determine for yourself the optimal cost for one user activity and calculate how much it will cost to place a post with you.

For example:

the average number of likes under posts is 3000;
average number of comments 75;
total activity of users under post 3075,
the selected price for one activity is $0.1.

Total: posting will cost $307.5 (3075 x 0.1).

You can automatically calculate engagement and get a lot of other useful statistical information about your profile through trendHERO.

Because comments require more effort from users, you can set separate fees for likes and comments if you wish. Remember also that brands always like to get more than they planned. Offer a discount, several posts instead of one, additional content with a product as a courtesy.

Payment by CPM

The third option is to calculate the cost of advertising by CPM. CPM (abbr. from Cost per mille) is a marketing term that shows the cost per thousand impressions or subscribers, taking into account their engagement.

To calculate your CPM payment, follow a few simple steps.

Step 1: Calculate Engagement

First of all, you need to calculate the level of engagement on your account. For this you need:

Add up the average number of likes and comments per post.
Divide the resulting value by the number of followers on the account and multiply by 100%.

Average cost of payment for 1000 impressions difference depending on the level of engagement of subscribers:

1.5-3% participation - 5 USD;
3-5% - 7 USD;
5-8% - 10 USD;
> 8% - 15 USD.

Step 2: Follower count

Next, divide the number of followers by 1000. For example, if you have 250K followers in your account, then the CPM value of the formula would be 250.

Step 3: calculation of CPM

Now all that remains is to substitute the obtained values into the formula and calculate:

Advertising price = CPM value by engagement level x per subscriber rate.

For example, let's take an account with 25K followers and engagement of 3-5%. The calculations for it will look like this:

7 USD x 25 = 175 USD per post.

Brands also often use pay per 1000 impressions. To calculate the CPM in this case, you should:

Take the average number of impressions a post gets and divide by 1000.
Multiply the resulting value by the cost per impression. The average cost is 20 USD, which formally means 2 cents per impression.

Calculation example for an account where 20000 is the average number of impressions: (20000/1000) x 20 = 20 x 20 = 400 USD.

As a rule, the engagement and impressions for Stories and regular posts are different. Therefore, for each specific ad format, you should display its own cost. Sometimes the cost of placement may be intentionally increased compared to the base rate. For example, if it takes many times more time and skills to create an advertising publication for all brand requirements than for a regular one.

Other methods

There are several other ways to determine the optimal cost of advertising in your account. The methods below do not require special calculations, but make it easy to navigate the market situation.

Use the calculator

You can use online calculators to calculate the cost of a sponsored post. It is convenient, simple and does not require much time. But you have to trust the average formula derived by professionals.

For example, the mafluence.com service allows you to calculate the cost of advertising based on the number of subscribers, their activity, engagement level, and many other factors. To make a calculation, you only need to specify a nickname.

The calculator from influencermarketinghub.com works in much the same way. With it, you can also calculate the approximate cost of advertising based on the number of subscribers, their involvement, and some other statistics by entering only the account name in the appropriate line.

Monitor competitors

You can determine the approximate cost per post by analyzing competitors. You can find out the cost of placing an advertising post directly, for example, by asking the owner of another account, or by searching for prices in chats and customer groups, on advertising exchanges.

Knowing the cost of advertising in accounts like yours, you can also create competitive offers for advertisers by offering discounts or slightly more material for the same cost.

Specify the brand's budget

Any cooperation negotiation should start with the customer's budget. Of course, you should already have your own minimum bar calculated, below which you would not cooperate. But it’s still worth considering the brand’s budget.

Knowing the brand's budget, you can act in several scenarios:

Develop an offer based on the brand's needs and budget.
Reduce the time spent on creating content and thereby reduce the cost of advertising for the brand.
Get more than originally planned if the customer's budget is more than the standard cost of placement in your account.

It may also happen that the applied brand does not have an advertising budget. Of course, unpaid work does not pay bills, but sometimes it is worth accepting such offers. Especially if you need experience and feedback.

Some brands offer barter, interesting collaborations, they are ready to provide free copies of their products in exchange for publication. And although such cooperation will be less profitable from a financial point of view, it can still be useful both for gaining experience and for establishing connections.

In calculating the cost of advertising, everything is very individual. All influencers are at different levels, have their own strengths and weaknesses, and produce content of varying quality. The final cost of placement can be determined only by you. After all, only you know for sure how subscribers trust you, how long it takes to create high-quality content, and how real the activity in the profile is. We can only recommend staying honest with brands, keeping an eye on the quality of your audience, and looking for a compromise when necessary.

show me your numbers - Marketing on vc.ru

Hello everyone! My name is Vika, I have been working as an Influence Manager for about 4 years (even before it became mainstream). During this time, I have gathered enough experience and knowledge, and I want to share with you useful information that can help when working with bloggers.

131 321 views

There are a huge number of services that analyze bloggers for cheating, etc. But in my opinion, it is still worth first of all to independently evaluate the account: it will be even more reliable + it will not require additional financial costs. Where to begin?

Evaluate the profile visually.
Request statistics.

Previously, the only numbers you saw were the number of subscribers, likes and comments. Now it's easy to find out how many subscribers are watching posts, where they live and their age. Let's look at specific examples of what statistics to request from a blogger, and how to analyze it, I will write in the next article :)

Note: the article was written for those who are just starting to work with influencers. And, of course, statistics do not show the real picture completely. Learn and try!

I just want to post: ask for publication statistics

The number of subscribers is one thing. But how many of them really see the publications of the blogger will help to find out the statistics. Under each publication there is a button “View statistics”, where detailed information is hidden.

Subscriptions - the number of accounts that viewed the post, went nuts and went to subscribe to the blogger, if they were not subscribed yet.
Reach is the number of unique accounts that viewed the post.
Impressions - the total number of views of the publication. Note that this includes repetitions. If the same person viewed the post 20 times, then in reach it will give 1, and in impressions all 20.

The second important thing is where people saw the post from.

From the “Main” - everything is clear here: people are subscribed to the blogger, scroll through the feed and see the post.
From “Profile” - the first version of events: the subscriber remembered that he had not seen the blogger in the feed for a long time, went to check zh̶i̶v̶ ̶l̶i̶ ̶o̶n̶ and opened a random post. The second version of events: the blogger bought an ad, new guys came to visit him and open posts directly from the profile.
From "Interesting" - the number of impressions of the publication in the "Interesting" section.
From “Other” - the number of impressions from third-party messengers / social networks and through the "Share" button.
There are also impressions from hashtags and geolocations, but only if they are placed (thanks, cap).

In addition, post data can be viewed in the general account statistics. Here you will see information about each individual post and see the big picture, which looks like this:

@ekkkaty statistics from the @ekkkaty.pr public account

As a rule, all posts from the last year are opened first, arranged by coverage - from largest to smallest, but you can set filters:

Content type: all/photo/video/carousel posts/product posts Note: if you want to post not a standard photo post, but a video or gallery, then just ask to send statistics by setting a filter for this type of content.

Metrics (regular posts): Engagement/calls/site clicks/comments/likes/reach/followers/impressions/get directions/profile visits/shares/saved/profile visits/shares/saved/emails/ SMS

Deadline: 7 days/30 days/3 months/6 months/1 year/2 years

Where to view data: general statistics → content → publications

How about just Stories? Yes, they say it's cheaper.

Stories posts are loved for two reasons: they are usually really cheaper than a post in the feed and often have a better effect than a post.

History statistics can be viewed in two places: under the history itself and in general statistics, which is much more convenient.

In general statistics, possible search filters:

Deadline: 24 hours/7 days/14 days

Metric: forwards/calls/outs/site clicks/link clicks/back/responses/reach/subscribers/ Impressions/Get directions/Profile visits/Shares/Next story/Emails/SMS

The most important of these indicators are:

impressions - number of views
Reach - the number of accounts that viewed the story
Followers - the number of accounts that followed the blogger after viewing the story
Scroll backward/scroll forward - number of taps to view the next or previous story
Exits - the number of touches to exit the history, alas

Where to see the data: general statistics → content → stories

We need a blogger with subscribers from St. Petersburg: we request statistics by city

In the general statistics there is a section “best places”, where the cities and countries in which the majority of subscribers are located are shown in the form of a diagram.

Note: Please note that the data is not taken from Instagram pages, but from Facebook. Due to the fact that not all followers link their Instagram accounts to Facebook, the statistics may not be entirely accurate.

Where to see the data: general statistics → audience

Product for girls over 18: requesting statistics by sex and age

In addition to the city and country, you can see the ratio of men and women in the blogger's account, as well as the main age of the audience.

In the example, we see that most of the subscribers are women over 18. Take it!