Since its launch in October 2010, Instagram has seen a meteoric rise to 1 billion active users, making it one of the top 4 social networks worldwide. How does that translate into terms of scale? Well, almost one-quarter of the world’s active internet users will access the app EACH month!
So how many people use Instagram right now in 2022?
In this data-driven roundup on the platform’s users and demographics, you’ll see exactly why Facebook paid $1 billion in cash and stock to buy the photo-sharing platform 24 months after launch.
People visit Instagram’s free app to connect, discover, and be inspired. These emotional ties make it the ultimate platform for brands to connect with their audience, as well as taking advantage of influencer marketing opportunities.
Let’s dive into the most jaw-dropping discoveries from one of the most popular Android and iOS apps to date:
Social networks are typically ranked and measured by the size of their active user base on a monthly and daily basis.
Monthly Active Users Definition (MAU’s): These are registered and logged-in users who visit Instagram’s App or web application within 30 days from the date of measurement.
Daily Active Users Definition (DAU’s): These are registered and logged-in users who visit Instagram’s App or web application every day.
According to Instagram’s parent company Facebook’s latest announcements, the current known number of Instagram users is 1 billion monthly active users (MAU’s) and 500 million daily (DAU’s).
In recent years, Instagram’s MAU’s growth rate has decelerated where some territories like the United States are full of users. However, they’ve still added over 100 million new user accounts year-over-year as they expand globally.
The last official release confirmed the number of people on Instagram is currently over 1 billion monthly active user accounts (200 million increase in 9 months).
The 1 billion MAUs made Instagram the 6th largest social network worldwide, with 23.92% of the world’s 4.18 billion mobile internet users access the app monthly.
Key Statistics:
Sources: (Facebook) (Statista) (Mention) (Worldometers) (WordPopulationReview) (Statista) (Statista)
After the owners Kevin Systrom and Mike Krieger changed its name from Burbn, Instagram launched a year later on October 6th, 2010, and snatched up 100,000 users in a week!
In 67 days, Instagram hit 1 million monthly users, and by February 2011, funding from investors resulted in the app getting valued at $25 million.
It took Instagram a year to hit 10 million MAU’s. Then with the launch of an iPhone app, Facebook acquired the social network after 24 months of the original release date with 30 million monthly active users.
Next up, let’s see how many of those monthly users access the photo-sharing app daily.
According to the latest DAU data, 500 million people around the world are actively using Instagram daily. Meaning, globally 1 in 8 people with mobile internet access it at least once every 24 hours, and Instagram’s daily users are higher than the population of South America.
Key Statistics:
Sources: (Facebook) (Statista) (Worldometers) (WordPopulationReview) (Statista) (Recode)
When looking at how many people use Instagram daily since launch, it’s clear to see that the abundance of new features they’ve added has made a big impact on the stickiness of the app.
If we looked back in October 2016, Instagram had 550 million monthly users with only 100 million daily users, meaning only about 18% of their user base would visit the app each day.
Fast forward to now, and over 50% of the monthly users interact with the app daily due to some impressive user-centric feature releases:
Instagram’s answer to TikTok.On August 2nd, 2016, Instagram released a ‘stories’ feature to give its users 24-hour video and photo sequences that disappear like Snapchat. In October 2016 (within two months), they had 100 million users interacting with their new stories function daily.
Parent company Facebook loves to flex on significant growth milestones publically. Eight months after launch, it was made public that Instagram stories overtook the 150 million daily active users of rival Snapchat.
Notable Instagram story DAU milestones:
In January 2019, the media sharing platform also reported 500+ million daily active users interacting with their stories feature.
It took four years for nearly all of Instagram’s daily active users to also interact with stories daily.
According to Instagram’s growth rate data, the company has been adding over 100 million new users every 4 to 9 months – This user growth rate has been consistent since 2014. However, between September 2017 and June 2018, the company had a massive 200 million increase in new user growth. From 2018 to 2019, the user growth rate reverted to a steadier 6.7%.
Below is the latest data made available in 2020 via Instagram (Facebook).
An eMarketer study estimated that Instagram’s growth in the US is slower in older age groups, while users aged 25 to 34 are joining the platform like wildfire.
Another interesting estimate they’ve made is about the US growth of the platform:
*Estimated growth data from eMarketer
As the platform has become more accessible to the world with new features like instant translation, Instagram has seen some impressive growth outside of the US.
What you have to consider with Instagram’s growth is that there are only 3.5 billion smartphone users worldwide, and so far, a whopping 28.57% of them have the app.
Below, we see Instagram’s estimated penetration rates in the top countries by the number of Instagram users.
Some developing countries have HUGE populations but low smartphone adoption rates.
Like parent company Facebook, these territories are where Instagram will see the most growth in years to come:
| Country | Total population (MM) | Smartphone owners (MM) | Smartphone penetration (%) | Instagram users (MM) | Instagram penetration (%) |
|---|---|---|---|---|---|
| USA | 329 | 260 | 79.1 | 120 | 46.2 |
| India | 1370 | 346 | 25.3 | 80 | 23. 1 |
| Brazil | 212 | 96.9 | 45.6 | 77 | 79.5 |
| Indonesia | 270 | 83.9 | 31.1 | 63 | 75.1 |
| Russia | 144 | 95.4 | 66.3 | 44 | 46.1 |
| Turkey | 83 | 44. 8 | 54 | 38 | 84.8 |
| Japan | 127 | 72.6 | 57.2 | 29 | 39.9 |
| United Kingdom | 67 | 55.5 | 82.9 | 24 | 43.2 |
| Mexico | 132 | 65.6 | 49. 5 | 24 | 36.6 |
| Germany | 82.4 | 65.9 | 79.9 | 21 | 31.9 |
As you can see below, an estimated 46.2% of all smartphone owners in the US, regardless of age, have Instagram installed on their phones. Brazil, Indonesia, and Turkey are the countries that have the highest app adoption, leaving little room for market growth.
Sources: (eMarketer) (Statista) (Statista) (BankMyCell)
In 2020, the current number of fake bot accounts on Instagram was 95 million, which means 9.5% of their 1 billion monthly users are fake profiles. Instagram’s fake bot accounts cost brands an estimated $1.
3 billion in a year in the influencer advertising economy, according to cybersecurity firm Cheq projects.
Key Statistics:
Sources: (Ghostdata) (WSJ) (Wired) (PetalCard)
Due to its media sharing nature, Instagram is a key player in the influencer economy, where people earn money, in part, for the size of your account in terms of followers.
If you’re a brand, it’s not very reassuring to know that 9.5% of your campaign spend is going on fake bot accounts on Instagram.
Parent company Facebook is excellent at taking down fake accounts on its own platform. However, Instagram is much more vulnerable to fake bot users as videos and photos go viral a lot quicker, making it difficult to crawl the platform and flag keywords or patterns of abuse.
This doesn’t mean Instagram hasn’t been fighting back, and Facebook has over 20,000 security staff that work towards identifying fake users and harmful activity on their family of products.
Instagram’s crackdown on fake bot users has even resulted in the closure of third-party fake follower services, but the war is far from over!
Next up, we look at which country has the most Instagram users.
In 2021, 87.77% of Instagram’s 1.39 billion users that can be potentially reached with adverts on the platform are outside the US. The countries with the most active accounts accessing the photo-sharing app are India with 180 million users, followed by the United States with 170 million, Brazil (110 million), Indonesia (93 million), and Russia (61 million).
This international presence, you see below, makes Instagram especially appealing to both influencers and brands for advertising:
| Country | Instagram users (MM) |
|---|---|
| India | 180 |
| United States | 170 |
| Brazil | 110 |
| Indonesia | 93 |
| Russia | 61 |
| Turkey | 50 |
| Japan | 48 |
| Mexico | 37 |
| United Kingdom | 29 |
| Germany | 27 |
According to the latest data, America is the country with 170 million users accessing the photo-sharing app monthly.
Market share wise, 17% of the 1 billion monthly active Instagram accounts are in the US, making up 46.2% of all US smartphone users.
In 2021, Instagram is currently ranked 4th out of all social media networks worldwide, with over 1 billion people using the app each month. Parent company Facebook owns four of the six top-ranked social networks (Facebook, WhatsApp, Messenger, and Instagram).
Right now, there are over 4.48 billion social media users globally. Hopefully, that will put some perspective on how dominant some of the players in the table below genuinely are!
| Platform | Active users |
|---|---|
| 2.853 billion | |
| YouTube | 2. 291 billion |
| 1.6 billion | |
| 1.386 billion | |
| FB Messenger | 1.3 billion |
| 1.242 billion | |
| TikTok | 732 million |
| 606 million | |
| Douyin | 600 million |
| Telegram | 550 million |
| Sina Weibo | 530 million |
| Snapchat | 514 million |
| Kuaishou | 481 million |
| 478 million | |
| 430 million | |
| 397 million | |
| Quora | 300 million |
The United States has 120 million users, making it the most popular country for the number of active accounts on the app.
In the US, 75% of people aged 18-24 use Instagram making up the largest group by age, followed by 57% of 25-30 year-olds.
Launching in 2010, Instagram has had plenty of time to become part of the younger generation’s lives. So much so, over half of millennial’s use Instagram, and two-thirds of generation Z, with 35% stating it’s their favorite social network.
Next up, we take a look at the current demographics of the world’s biggest social media platform.
More females than males are using Instagram. However, the users by gender are evenly split.
According to a Pew Research study of Americans, Instagram is the most popular app among 18 to 24-year-olds, with rival Snapchat coming in a close second.
Though the study did not include newcomer TikTok.
To get an idea of who uses Instagram the most, here’s a breakdown of the platforms age-related demographics among US adults:
Source: (Statista) (PEWResearch) (Statista)
According to a study by Mention, the majority of Instagram users have less than 1,000 followers.
Brands turn to micro-influencers to promote their products, typically with 50,000 to 100,000 followers.
As you’ll see below from the breakdown of users and followers, this is only 0.94% of the platform’s total population.
Ignoring Instagram’s profile as the number one followed account on its platform, the top-ranked list is like a who’s who from music, sports, and entertainment. Some celebs on the list like Kylie Jenner and Kim Kardashian enhanced their fame and income through social media platforms like this.
Cristiano Ronaldo is the most followed profile on Instagram, so much so, every 1 in 5 people that have Instagram follow him – 209 million followers at 20.
9% of the platform’s total user base.
Source: (BrandWatch) (Statista)
According to their press release, globally, people spend an average of 28 minutes a day on Instagram. That number can get split down into users aged under 25 years old, spending 32 minutes a day, and users aged 25 and over, spending 24 minutes a day on the app (on average).
The release of Instagram Stories in 2016, with features like Boomerang, and stickers have also contributed to increasing the amount of time people spend on Instagram.
Key Statistics:
Source: (Instagram) (eMarketer)
On average, the best time to post on Instagram is between 10:00 pm and 2:00 pm CDT (Central Daylight Time).
However, posting on different days of the week can considerably alter your follower’s engagement levels.
What are the best days to post on Instagram? Wednesday at 11:00 am, and Friday between 10:00 am to 11:00 am.
Here we have the most popular traffic and engagement times on Instagram, and overall you want to avoid posting on Sunday as it has the lowest user interaction out of the seven days.
*One off engagement spike outside of the standard peak times.
If you have followers split across different countries or even east/west coast of America, this can make a difference to your engagement.
The simplest way of tackling this is to use Instagram’s insights tool, the free analytics available in the app to all professional account users.
By checking this data out, you can work out what time zones the majority of your users are in, then plan your posts around that with the top engagement times I’ve added above!
Sources: (SproutSocial) (HubSpot)
The current number of people that work at Instagram is 450 employees, servicing 1 billion monthly users.
This is a small number compared to the parent company Facebook, which has over 58,600 dealing with 2.9 billion users.
By comparison, Instagram has always managed to run on a small team when compared to other popular social media players. Twitter, for example, has 6,600 employees servicing almost one-third of the monthly active users Instagram has.
Before selling for half a billion, Instagram only had 13 employees
Sources: (Vox) (Wikipedia) (Statista) (Facebook) (Twitter)
Conclusion
There you have it, that’s it for my Instagram user base statistics.
This roundup was a tough one to put together as Facebook doesn’t regularly publish as much data about the other platforms they own, even the second most logged-in social network Instagram.
Now I’d like to hear from you:
What else would you like to see added to this roundup? Or have a question?
Either way, please jump in and leave a comment below.
Instagram is a photo and short video sharing social network. It was founded in 2010 by software engineer Michel Krieger and computer programmer and former Google-employee Kevin Systrom. The iOS release took place in October 2010, and the Android in April 2012.
The idea for Instagram came when Systrom was holidaying with his partner in Mexico in 2010. He and Krieger had a developed a multi-feature social platform called Burbn, focused on location sharing. He was contemplating adding photo sharing to the platform.
His partner, however, protested that the photos taken on her iPhone 4 were not of a standard to share. Systrom’s solution was to apply filters to the pictures, which quickly became Instagram’s key selling point.
- Advertisement -
It quickly became apparent that the best course would be to pare down Burbn, which had already attracted $500,000 in seed funding, to focus on this element.
Thus, Instagram was born.
Within just shy of two years of operation, it was sold to Facebook for $1 billion. Systrom remained on as CEO until 2018, when Krieger (head of engineering) also left the company.
Instagram was a hit, rapidly gathering users to become one of the world’s biggest and most-influential social media platforms. By June 2018, the platform had hit 1 billion monthly active users.
Video sharing was added to the photo-sharing app in 2013, which mimicked the popular app Vine at the time. Instagram Stories launched in 2016, which allows users to upload a short series of photos, which are deleted after 24 hours.
The latter may have been pilfered from Snapchat, but in terms of sheer user numbers it soon left its rival in the dust. Stories alone boasted twice as many daily active users as its rival counts in total in 2018, with 500 million active users to the 239 million of Snapchat.
Instagram has played a central role in this century’s popular culture, with popular users dubbed ‘influencers’.
Influencers have become a key demographic for Instagram, and the app has opened up its platform with shopping and other marketing tools to make these popular users more successful.
Instagram has received some criticism for its role in this growing industry, as photoshopped and fake images are used to sell products. However, Instagram has added filters and tags to ensure that photoshopped items and product placement are correctly identified.
We have collected data and statistics on Instagram. Read on below to find out more.
Instagram key statisticsWant to learn more about Instagram? In our comprehensive report on the app, we cover Instagram’s financials, usage, downloads, rankings, demographics, engagement, and benchmarks.
Instagram revenue
Instagram’s revenue has increased rapidly in the past two years, as the pandemic drew more users and brands onto the platform. It made an estimated $47.6 billion revenue in 2021.
| 2015 | 0.5 |
| 2016 | 1.8 |
| 2017 | 4.1 |
| 2018 | 10.3 |
| 2019 | 19.4 |
| 2020 | 26.8 |
| 2021 | 47. 6 |
Note: Facebook does not disclose Instagram revenue, all values are estimated. Source: Instagram Report
Percentage of Meta Platforms revenue from InstagramInstagram was responsible for 44% of Meta Platforms revenue in 2021 and is expected to surpass Facebook as Meta’s main revenue source in 2024.
Facebook revenue from Instagram 2015 to 2021 (%)| 2015 | 3.4 |
| 2016 | 5.6 |
| 2017 | 8.5 |
| 2018 | 15.6 |
| 2019 | 27. 2 |
| 2020 | 33.8 |
| 2021 | 44 |
Sources: Bloomberg, Facebook
Instagram reached two billion active users in Q3 2021 and has continued to grow at a steady pace. It is on track to reach 2.5 billion by 2023.
| 2013 | 110 |
| 2014 | 200 |
| 2015 | 370 |
| 2016 | 500 |
| 2017 | 700 |
| 2018 | 1000 |
| 2019 | 1210 |
| 2020 | 1520 |
| 2021 | 1890 |
Note: Facebook updates Instagram MAU figures intermittently.
Some values are estimated
Almost half of all Instagram users are in the Asia-Pacific region, with India and Indonesia two of the five largest markets in terms of active users.
| Asia-Pacific | 893 |
| Europe | 338 |
| South America | 289 |
| North America | 222 |
| Middle East | 112 |
| Africa | 96 |
| Australia | 22 |
Source: Instagram Report
70% of Instagram users are under 35 years old, but similar to Facebook, the percentage of users over 35 has increased every year since 2018.
| 13-17 | 7 |
| 18-24 | 30 |
| 25-34 | 33 |
| 35-44 | 16 |
| 45-54 | 8 |
| 55-64 | 4 |
| 65+ | 2 |
Note: Country specific age and gender demographics are available in the Instagram Report. Sources: Hootsuite, WeAreSocial
Gender demographics on Instagram are almost at 50/50, although in the app’s largest market (India) over 65% of users are male.
| Male | 49.2 |
| Female | 50.8 |
Note: Country specific age and gender demographics are available in the Instagram Report. Sources: Hootsuite, WeAreSocial
Want to learn more about social apps? Check out our Social App Report
Instagram has been downloaded approximately 3.8 billion times. It was the fourth most downloaded app in the 2010s
There are 500 million daily active users, approximately 1/3 of Instagram’s total audience
Cristiano Ronaldo is the most followed user on Instagram, with 347 million followers as of September 2021
Instagram is the most followed brand at 424 million users, followed by National Geographic with 186 million
Fashion accounts were responsible for 25% of all brand interactions on Instagram (Socialbakers)
84% of US teenagers use Instagram, with 25% saying its their favourite social media platform (Marketing Charts)
All Instagram stats and interesting facts you need to know in 2021.
Audience, cost, development, top brands, bloggers, posts, hashtags and more.
1. Instagram is currently the sixth most popular social platform in the world (after Facebook, Youtube, WhatsApp, FB Messenger and WeChat).
2. Instagram is the 10th most visited website in the US. In January 2021, he had about 0.9 in this geobillion visits per month.
3. In 2020, Instagram was the fifth most popular in the Apple App Store.
Instagram is one of the biggest players in the social media industry. He has made a significant contribution to the development of global blogging and has become the main source of income for many opinion leaders.
4. Instagram was founded by Kevin Systrom and Mike Krieger in 2010.
5. The current head of Instagram is Adam Mosseri.
6. Instagram is headquartered in Menlo Park, California.
7. In 2017, Instagram had 450 employees, which meant 3.5 million users per employee.
8. Instagram was launched on October 6, 2010, but the very first post was made on July 17, 2010.
The very first post on Instagram
9. In 2012, Facebook paid $1 billion for Instagram.
10. In 2018, Instagram was valued at $100 billion.
11. Instagram generated $20 billion in ad revenue in 2019.
12. In October 2020, the total number of active Instagram users was estimated at 1.16 billion . By comparison, Facebook has 2.14 billion users and TikTok has 689 million.
13. Instagram has 500 million daily active users.
14. In the US, 63% of users visit the site daily.
15. Instagram has one billion monthly active users.
16. According to research by Ghost Data, there are about 95 million bot accounts on Instagram.
17.
In September 2011, Instagram had 10 million users.
18. In February 2013, Instagram had 100 million monthly users.
19. In June 2016, Instagram had 500 million users.
20. In June 2018, Instagram had 1 billion monthly users.
21. The most popular profile on Instagram is the account of Instagram itself. To date, he already has over 390 million subscribers.
22. The most followed Instagram blogger is the dedicated Cristiano Ronaldo. He has 277 million subscribers. For comparison: Lionel Messi has 198 million subscribers.
Instagram Cristiano Ronaldo
23. Seven of the ten most followed Instagram bloggers are Americans.
24. If you remove brand accounts, the top ten most popular Instagram bloggers are as follows:
Over the past decade, Instagram and YouTube have made significant contributions to the online entertainment industry.
For the most part, it is thanks to them that the “blogger” profession has appeared, since content creators can earn income from their posts and videos.
Even micro-influencers can make money online without having an account with a massive following.
25. According to research by influence.co, a micro-blogger with 10,000 followers can earn $88 per post. To earn an average income, he will need to publish posts daily.
26. A medium-sized blogger with 100,000 followers can earn $200 per post. To earn an average salary in the US, he will need to publish paid posts more than three times a week.
27. A popular blogger with a million followers can earn $670 per post. For an average salary, he would need to post an ad once a week.
28. If you remove the Instagram profile from the list, the most famous brand on the social network will be National Geographic.
Instagram National Geographic
By excluding blogger accounts, you can make a list of the most influential companies on Instagram with the largest number of followers.
Sports brands (especially football brands) invest a lot of money in promoting their pages on the platform.
29. Instagram accounts of famous brands:
30. Influencers dominate the individual images with the most likes. However, the image that received the most likes is the picture of the egg that set the world record in January 2019.
The most liked photo on Instagram
32. Billie Eilish hit the top 10 twice with posts about her blonde hair. It's funny for a singer who is vehemently against building a personal brand based on looks.
33. Kylie Jenner also hit the top twice, posting a photo with her newborn daughter and congratulating her daughter's father on her birthday.
34. Hashtags were introduced to Instagram in January 2011 and are an integral part of content navigation on the platform. In December 2017, users were able to follow specific hashtags to track trends and view relevant content in their feed.
Popular hashtags are used by bloggers and brands to increase followers and get more engagement on posts.
INSTAMAGHTAM PICOFTHEDAY 3
35. Popular in 2021 Hagestegi Instagram:
36. The USA and India are the most significant global auditors of these. users. In general, the social network is widespread throughout the world.
37. Instagram Global Audience Size:
As social media has become an integral part of our lives, recent user statistics show just how important the platform is to young people. Social networks are now the main channel for news, media content and entertainment.
38. In the US, 63% of adults visit Instagram daily - a large proportion of the population - and 42% visit the social network several times a day.
39. In the US, Instagram is dominated by young people, unlike Facebook, which has many older users.
75% of young people aged 18 to 24 are on Instagram.
40. Globally, the gender distribution in 2021 is as follows: 50.8% women and 49.2% men.
41. Global distribution of Instagram users by age as of January 2021:
Source
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Children — Android, Moscow — Apple, and other conclusions of the study of the photoreview audience in Russia, which will be useful to advertisers and marketers
According to a new study of Instagram users in Russia, about 10% of Russians use the service for sharing photos and videos, that is, 14.4 million people out of a total population of 146.5 million. Research conducted based on Facebook Ads data by Danil and Anton Salyukov, the founders of Insense, is at the disposal of Forbes.
According to the authors, Instagram itself has not provided detailed statistics on its users in individual countries for a long time.
Only in April, Instagram for the first time announced an official estimate of the number of its Russian users. Thus, in March, the audience of this service in Russia amounted to 22 million people a month, said Robert Bednarsky, regional director of Facebook in Central and Eastern Europe.
According to the results of the study, the maximum number of Instagram users in Russia is concentrated in Moscow - every fourth resident of the capital has an account in this social network. In St. Petersburg - every fifth. Collectively, about 22.5% of the population lives in Russian cities with a million population and almost 52% of the total number of all Instagram users in Russia is concentrated, the report says.
Insense Almost 60% of Instagram users are women and 40% are men. The age characteristics are as follows: the “favorite by marketers” audience aged 18-34 is almost 67% of all Russian Instagram users. Adolescents aged 13-17 use the service less actively, their share is 12.
3%, and female representatives are also in the majority here (almost 67%). However, as the age increases, men are more actively connected to the social network: for example, in the age group of 25-34 years, where the maximum share of male users is already more than 41%.
See also: Entertainment industry: how to make money on what others spend on? and Facebook for sneakers: when will social commerce come into life?
Android or iOs
Researchers note that teenagers (13-17 years old) prefer to buy equipment based on the Android OS - such users among young people are more than 60%. If you look at operating systems by all age groups, then Android users account for almost 52%. iOs users - about 36%. It is noteworthy that 12.32% own equipment both on iOs and Android. Thus, every 10th user has an additional device on a different operating system.
At the same time, the only city where fans of Apple technology dominate among Instagram users (44.11%) is Moscow, the authors of the study note.
Methodology
Danil Salyukov explained to Forbes that analysts usually use services to scan other social networks (for example, VKontakte), one by one studying links to Instagram in profiles, then analyzing gender, age and city, thus Thus, "getting a huge database of Instagram accounts, supplemented by socio-demographic data." “But there is an error - not all users have combined their Instagram profile with another social network,” he emphasizes. That is why, as part of their research, Insense collected data only on the service itself and on Facebook (Facebook bought Instagram for $1 billion in 2012).
“First, we identified million-plus cities (15 cities in Russia), then for each city we divided the audience into main age groups — 13-17 (Facebook does not allow advertising for people under 13), 18-24, 25-34 , 35-54 and over 55.
After that, we analyzed the data by gender and by the operating system of their devices (Android/iOs). After that, all the values were summed up, ”Insense explains in the message. Then, in order for the calculation to be correct, the authors of the work excluded million-plus cities from the general base and repeated all the steps according to the previous algorithm. The obtained values were summed up.
“We were interested in the number of Instagram users living in the largest cities of Russia, the ratio of men and women, and what devices they use to access the social network,” the authors of the work explain. Anton Salyukov clarifies that her results are aimed "at advertisers, as well as business owners who do not understand what Instagram is for." The findings will be of more interest to marketers who need to understand the age of the audience, where it is concentrated and, if developing a mobile application, which operating system should be emphasized, he notes.
