How many followers do you need for instagram verification

How to Get Verified on Instagram and Get the Blue Checkmark

Instagram is so much more than a mere photo-sharing social site. With over a billion monthly active users , this platform is a powerful tool for growing your business .

In recent years, the platform has expanded the ways of Instagram growth in which content creators, business owners, and marketers can garner attention for their products and services.

Having a verified Instagram account opens up even more opportunities to grow your business by giving you more exposure on the platform. However, the coveted blue check isn’t handed out to just anyone.

This article covers everything you need to know about getting verified on Instagram, the benefits of having the blue checkmark, and what you can do to get it on your account.

So, if you’re committed to taking your Instagram game to the next level, read on to discover everything you need to know about obtaining that famous blue badge.

Table of Contents:

What does the Instagram Blue Checkmark mean?
Advantages of Instagram Verification
Am I Eligible for the Instagram Verification Badge?
How to get Verified on Instagram
How to Increase Chances of Getting Verified
Instagram Verification Mistakes to Avoid
Instagram Blue Checkmark Q&A
Can I Still Show that I am Authentic if I Can’t Get Verified?

What does the Instagram Blue Checkmark mean?

Also known as the Instagram verified sticker, the blue checkmark appears next to the account name, as well as in searches, and when the Instagram account owner comments on posts.

The badge has one simple purpose, and that is to show that the user is an official profile. Instagram verification prevents impersonation, which is why it’s reserved for celebrities, global brands, and public figures.

Instagram offers a verification check for accounts representing well-known brands and influencers where there is a high likelihood of the account being impersonated. This is to help ensure that Instagram users are dealing with authentic brands and people that they want to follow.

Instagram first allowed users to request for verification in August 2018. And for those that have the sticker, it means that the account has gone through a series of manual verification checks by Instagram itself.

When someone makes a verification request, Instagram takes into account a variety of factors in determining whether or not to grant the verified blue badge.

One of the main factors they consider is if there’s a high probability of the accounts being impersonated. Applicants need to be public figures, such as brands, celebs, or influencers in order to receive the blue checkmark verification.

Advantages of Instagram Verification

If you, your business or brand is at risk of being impersonated, then you should request verification as soon as possible. There are many advantages to getting the Instagram verified sticker, some of which are listed below:

The checkmark on Instagram helps to showcase the exclusivity of your brand
It’s an easy way to increase brand awareness and grow your follower count
It is an effective strategy to protect your brand and it’s reputation from imposters
It increases trustworthiness between your brand and your followers
Brands prefer to work with influencers or marketers with verified accounts
The blue verification badge also helps users to easily find your brand on social media
Your account will usually appear at the top of the search results when someone is looking for your brand

Accounts with the verified badge also get early access to other special features on Instagram, such as the “swipe up” feature on Instagram stories which requires a brand to have upwards of 10,000 users in order to gain access to the tool. Verified accounts are exempted from this rule.

As you can see, having this simple checkmark on your Instagram business profile can make a massive difference in your efforts to build brand awareness and increase your Instagram followers.

Now that you understand the advantages of Instagram verification, it’s time to look at who is eligible to request verification on the social platform.

Am I Eligible for the Instagram Verification Badge?

Instagram are transparent with the verification criteria they use to determine whether an account is eligible to receive the blue verification badge.

In order to be eligible to apply for the blue checkmark, your Instagram account must meet the following criteria for verification:

1. The Account Must Be Authentic:

In order to be considered for verification, your Instagram account must represent a registered business or entity, or it must belong to a real person or public figure.

2. The Account Must Be Unique:

Instagram only allows one account per person to receive the blue verification badge. Hence, if you have multiple business accounts, you will have to choose the main one to undergo the verification process.

There is an exception for language-specific accounts, but general interest accounts will not be verified. This includes fan accounts, feature accounts, and meme accounts (e.g. @puppymemes).

3. The Account Must Be Public:

The blue Instagram badge is only for public entities and celebrities, which means that you cannot have a private profile on the platform.

4. The Account Must Be Complete:

It means that it must have a profile photo, bio, and at least one Instagram post in the feed. The account should be actively used at the time of requesting verification.

5. The Account Must Be Notable:

In order to become verified, your Instagram account needs to represent a well-known figure or brand. It must be highly searched and/or featured in multiple news sources. Instagram does not consider promotional or paid content associates for account review.

In addition to meeting the criteria outlined above, you must also follow Instagram’s Terms of Service as well as the platform’s Community Guidelines. This means that if you have been banned in the past for not abiding by these guidelines, you are unlikely to get accepted as a verified profile.

Important Note: If you provide misleading or false information during the process of verification, Instagram will remove your verified blue badge. They may also take additional action, such as deleting your account.

So make sure that you are honest in your application.

Include only accurate, relevant, and truthful information during all the stages of the account verification process.

Use your real name
Choose an accurate account category
Use real documentation and photos to prove your identity.

How to Get Verified on Instagram (Step-by-Step)

Anyone can apply to get verified on Instagram. Below are the steps you should take in order to enter the verification process for getting the blue checkmark next to your name on your Instagram profile.

Step 1: Log Into Your Account

Log into your Instagram account from the mobile Instagram app. If you own more than one account, make sure that you log into the one that you want to verify.

Step 2: Request Verification

Once in your Instagram profile, tap the Menu button located in the top right corner and then tap the icon for Settings (it’s the one that looks like a little gear).
Tap Account
Tap Request Verification located near the bottom to access the form.

Step 3: Fill in the Request Verification form

1: Confirm Authenticity

Your full, legal name should be written exactly the way it appears on your government-issued ID.

You will then be required to upload an official identification document.

If you are an individual, you can use your passport, national ID card, or driver’s license.

For businesses, you can use a utility bill with your company name, your articles of incorporation, or a tax return. Make sure that the name you entered above matches the name on your documents.

2. Confirm Notability

There are various categories to choose from, and it’s important to ensure that you pick the one that is most accurate for your Instagram account.

Categories include: News/media, Sports, Music, Fashion, Entertainment, Digital creator/blogger/influencer, Gamer, Global business/brand/organization and Other.

You’ll also be asked which country/region you are most notable in. You can only select one country, even if you are a global brand or internationally known public figure.

You also have the opportunity to add optional text to describe your audience, and share any alternative names you may be known as

Instagram 3. Provide Links [optional]

This is an optional, but highly recommended step which helps to support your application for Instagram verification. You can add up to 5 links which show your notoriety.

Instagram suggests adding news articles and other social media accounts. However, paid or promoted content won’t be accepted as part of your application.

4. Tap Send when you’ve completed your application.

And that’s it!

Once Instagram has reviewed your request, they will let you know whether or not your application has been approved. The official reply will come within a few days.

If at first you don’t succeed, don’t give up after the first try.

There are many reasons why Instagram may decide to reject your application for the verified blue badge.

If your first application is denied, take the time to find out how you can improve your profile, grow your audience, and further establish yourself as a noteworthy person or brand online.

Once you’ve made those changes, simply apply again. You can submit the next request 30 days after the previous request was denied.

How to Increase Chances of Getting Verified

Instagram is very clear on the fact that even if your Instagram account meets the criteria for verification, it’s still not a guarantee that you will get the blue checkmark. In order to give yourself the best chance of getting approval, it’s a good idea to implement the following tips:

Complete Your Bio

One of the first things Instagram looks for when determining whether or not to verify your account is a complete profile. Make sure you fill in all the information required in the bio fields.

Include a photo, at least one post, and accurate information about yourself, your business, or your brand. Adding a link to your website and location information can help.

Become Newsworthy

Yet another core requirement for getting verified on Instagram is that your account must be newsworthy. One way to achieve this is by getting your name in the news. You can send out press releases and media kits to get your name in the media.

You can also connect with local news agencies and other large publications for even more visibility.

Optimize Your Online Presence

Work on grooming your wider online presence to make it highly searchable. If your name only appears on Instagram, it makes it less likely that your account will be verified.

Increase your visibility online by optimizing your own website with a tool like Thrive Themes , as well as your presence on other social media profiles so that you have a notable presence in web search. You can also guest post on different authority websites and appear as a guest in videos and podcasts.

Due to Linkedin being a very important professional network, it’s a good idea to connect with all professional folks you’ve worked with in the past. When you do this, some of these LinkedIn message templates can help you connect with those individuals and add personalization to your outreach campaign.

Grow Your Instagram Following

Many social media marketing experts claim that you need to have a minimum follower count in order to get an Instagram verified account. However, this has not been proved or specified by Instagram.

Although there isn’t a required number of followers for Instagram verification, a higher number of followers does make you seem more notable. Continue to build your reach and grow your followers if you want to secure the blue check on Instagram.

Post Regularly

The guidelines state that you only need one post to be considered for blue check verification, but ideally, you don’t want to apply until you have an Instagram presence that is more robust.

To be a notable person online, you need an active account with lots of followers. This is a key indicator of how noteworthy you are, and it will greatly boost your chances of being approved.

Vary the types of posts you make with a selection of carousels, images, videos, reels and Instagram stories. Adding popular hashtags to your posts can also help to boost their reach.

Increase Engagement

Another way to increase your chances of approval for the blue checkmark on Instagram is to get your followers involved. On most social media channels, engagement rate is considered a strong signal of authenticity.

Instagram suggests encouraging your customers to tag your brand in their posts so that other people can see posts from customers who use your products or services. Take advantage of the latest Instagram story features like polls and Q&As to encourage your audience to interact more with your account.

Instagram Verification Mistakes to Avoid

When trying to get the blue checkmark on Instagram, there are certain mistakes that should be avoided at all costs.

Here are some of the things that you should not do if you want to get approval:

Don’t use third-party services to apply

There are a lot of people online who will attempt to sell you fast and easy Instagram verification. These are all scams. The steps to apply for blue check verification are very simple. Anyone can follow them, and there is no need to attempt to verify your Instagram account using a third party service.

Don’t add links in your bio to other social media channels

Don’t use your Instagram bio to cross-promote other social media accounts. Also, don’t ask your followers on Instagram to follow you anywhere else. Instagram will not approve your profile if it contains “add me” links to other social media channels.

Don’t give false information

Ensure that all of the information you’re providing is honest, truthful and accurate. This means uploading genuine documents and not lying abour your identity.

If it’s found that you gave false information, Instagram has the right to remove verification, and you also risk your account being deleted.

Don’t buy Instagram likes or followers

Make sure that the engagement you’re fostering on Instagram is genuine. A like from a real person is always going to be more worthwhile than one from a bot or a fake account.

Don’t break Instagram’s rules and policies

The last thing you want to happen is to lose your verification badge after you get it. To avoid this, you must continue to follow Instagram’s Terms of Service as well as the platform’s Community Guidelines.

Some of the things that may result in your badge being taken away include: transferring or selling your badge, using your bio, profile picture, or Instagram name to market or promote other services, and so on.

Instagram Blue Checkmark Q&A

How many followers to get verified on Instagram?

There is no required number of followers that you need to get verified on Instagram.

Having said that, one of the core requirements for getting approved is having a notable account. This means that your account must represent a well-known and highly searched-for person, brand, or business.

So while there is no official number of followers you need, the more followers you have, the more notable Instagram considers you to be.

Can You Create The Blue Checkmark For Your Profile?

You cannot create the blue checkmark for your Instagram profile. It needs to be granted by the Instagram team after they have manually reviewed your profile and information to verify that you meet all the criteria for verification.

When Do You Get the Blue Checkmark on Instagram?

There is no specific timeframe as to when you get the blue checkmark on Instagram. It is chosen by Instagram staff and they determine when you receive the blue check if your application is approved.

If My Instagram Account is Verified, Will I Automatically Receive Facebook Verification?

Even if you successfully receive your Instagram verified badge, you will need to make a seperate request for Facebook Verification.

Being verified on one social media platform does not automatically mean your verification request will be accepted on the other. However, as the verification criteria is quite similar, there is a high likelihood that you could get accepted for both.

Can I Still Show That I’m Authentic if I Can’t Get Verified?

Getting verified is not the only way to prove that you’re authentic on Instagram . There are many other ways that you can establish a strong and credible presence on the platform.

Here are some ways you can show your authenticity to your audience if you fail to get Instagram verification:

Leverage Your Bio

One of the most important things you can do to show your audience that you are authentic is to use your Instagram bio effectively. Taking the time to complete your bio in full will not only increase your chances of verification, but it also helps you even if you do not get verified.

A great description of your business or brand will go a long way toward showing your audience that your account is credible and authentic.

Link From Official Sources

Link to your Instagram account from other official sources, such as your Facebook page, Twitter account, YouTube channel, and website. Doing this is especially helpful if you already own a verified account on any of the other channels. Just remember not to link to any of your other social media profiles from your Instagram bio.

Use Instagram Stories

Yet another effective way to show your authenticity on Instagram is to go behind the scenes with Instagram stories. This will give you a chance to give your audience a peep behind the scenes so they can get to know the people behind your brand.

Giving your followers this type of insight is something that is very hard for anyone else to imitate and it will definitely boost your authenticity on the platform.

For instance, if you’re like me and focus on making money from blogging , you may want to include numerous screenshots and “proof” images showcasing the earnings you’ve acquired. This helps to build your credibility and solidifies your credibility.

Summary

Getting verified for Instagram certainly has its perks. Use the information in this article to help you increase your chances of getting approved so you can start enjoying the many benefits that come with having the blue checkmark next to your name on Instagram.

And remember, whether you get the blue check or not, you can still experience phenomenal results on the platform by focusing on producing high-quality, engaging content that your audience will love and appreciate. For best results on Instagram, you can also try out tools like Instagram automation tools and social listening.

10 Essential Steps on How to Get Verified on Instagram

For brands and social media creators on Instagram, getting verified is the greatest form of validation. Securing that “blue tick” not only validates your authenticity, it gives you more control over your online presence by ensuring your profile is the only one representing your brand.

Now, getting Instagram verified is not easy, and it’s not something that everyone is able to do. But if you want to earn this recognition, this article will guide you on how to successfully apply for and receive the coveted verification badge on Instagram.

Let’s get started.

What does Instagram verified mean?

In Instagram’s words, getting verified means that the platform has confirmed your profile as “the authentic presence of the public figure, celebrity or global brand it represents.”

So, if you come across an Instagram account that has a blue tick in their bio, it means you’re looking at the official account of that brand or personality, as opposed to a fake, unofficial or fan account.

Here’s an example of Netflix’s Instagram profile showcasing the blue verified badge:

Instagram’s verification badges help brands and creators stand out, look credible and avoid getting impersonated. At the same time, they help Instagram users find the right profile when searching for their favorite brand or personality.

To qualify for Instagram verification, however, you need to meet certain criteria.

What are the requirements to apply for a verified badge on Instagram?

Anyone can request verification on Instagram, but you need to meet certain criteria to get approved for the blue tick.

Although the exact process and requirements for getting a verification badge on Instagram are unclear, the platform offers some guidelines to help you find out if you’re eligible.

First, make sure you’re adhering to Instagram’s Community Guidelines and Terms of Use. Other than that, your account also needs to be:

Authentic: Your account should belong to a real person, business, brand or entity.
Public: Private Instagram accounts are not eligible for verification.
Complete: Your profile should have a bio and photo, and you must be active on the platform. We have a whole guide on how to create an Instagram business profile, if you need to get started.
Unique: Your account must be the only one representing your unique self or business. Instagram does not verify multiple accounts for the same person or business. Also, general interest accounts are not eligible, only individuals or businesses.
Notable: Your account must represent a publicly known, highly-searched for person or business that has been featured in multiple, authentic news sources. Paid or sponsored media sources do not count.

Keep in mind that there’s no exact number of followers you need to have to qualify for a verification badge. Whether you have 100,000+ followers or less than 10,000 followers, you can still apply if you meet the criteria noted above.

Also, note that even if the Facebook Page that’s linked to your Instagram account is already verified, you will still need to apply for a verification badge on Instagram.

How to request verification on Instagram

Log into your account and navigate to Settings from the menu on the top right.
Inside Settings, click on “Account” and select “Request Verification.”
Complete the required fields and then hit send to start the review process.

As Instagram states, just because your account may be eligible for verification doesn’t necessarily mean it will be designated as such. Unfortunately, there is no guaranteed timeline for when you’ll be notified whether or not you’ve been verified. But if denied, you’ll have to wait 30 days before attempting to request verification again.

10 Helpful tips for getting verified on Instagram

If you’re ready to apply for verification on Instagram, we’ve got some tips you can implement to increase your chances of scoring the blue badge.

If it doesn’t work out, or if you decide not to go for the verification process, you can still find success on Instagram in general by keeping these best practices in mind.

1. Complete your Instagram profile

One of the ways Instagram verifies your identity is by looking at your profile.

Make sure your profile is 100% complete by adding a well-written bio and a profile photo that represents your business, brand or self. For example, you can add your company’s logo to the profile photo, and your brand’s tagline and website in the bio.

Ensuring your profile is complete and authentic can also help you build credibility to your audience, which is a great way to get more followers, engagement and media attention.

2. Build your social profiles

Establishing a strong following on other platforms can help make your Instagram account appear especially genuine.

For instance, there are strong links between Twitter and press announcements. Use that to your advantage! When your name appears in the news or media, use that exposure to build your social profiles and following.

How do you get more followers on Instagram and other platforms? Try these tips:

Build your personality with a consistent voice and theme: A lot of brands try a shotgun approach to connecting with their audience. However, it’s much easier to make a strong connection with people if you show your unique voice online.
Post frequently and consistently: With any social network the more active you are the more likely you are to convince people to engage with your account.
Develop great content: Just as you’d post great pictures on Instagram to improve your following you should be developing insightful content for your other channels too. Find out what your followers are looking for from you and adhere to their needs.

3. Look out for impersonator profiles

While claiming that your identity is at risk might feel a bit like crying wolf–this tip actually comes straight from Instagram:

“Accounts representing well-known figures and brands are verified because they have a high likelihood of being impersonated.”

Your verified badge sets you apart as the one-and-only you. It builds trust in your followers by letting them know that they’re not following a random impersonator. People want to know that they’re following the real deal.

Letting Instagram know that you’re at risk of being impersonated may help push them to act.

4. Stay active on your account

This may seem obvious but you’ll likely never be Instagram verified if you don’t actively use the platform. When admins come to see if you’re worth Instagram verification they’ll be looking for regular activity. If you’re not using the platform, there’s no benefit in initiating the verification process.

It goes the other way, too. What’s the point of verification if you’re not active on Instagram? To improve your chances of getting that blue Instagram verified badge:

Stock up on great photos: Instagram is all about aesthetics. Influencers earn followers because they know how to appeal to their audience. Find out what your followers like to see on your page and get snapping.
Take advantage of Insights: Head to your Instagram business page and use your Insights to plan content that resonates with people on your feed. Make sure to post at the time when your followers are most active. Use third-party tools like Sprout Social to learn more about your social followers and adjust your campaigns.
Engage with your audience: Don’t forget to spend time responding to comments, liking posts and exploring relevant hashtags. Engagement is key on any social platform.

Sprout’s Instagram Audience Engagement Report provides detailed insights into trends, hashtag usage, likes and other engagement metrics. This is critical for any brand trying to make analysis easier across accounts or brands.

5. Boost your earned media

Want Instagram to give you that seal of approval? Show them you’re worth it.

Google yourself to see what comes up. Nothing? Fix that, because if you don’t have a widely recognized brand, there’s nothing to verify.

Remember, it’s not an algorithm deciding who should get a blue button on their Instagram account. Real people review every request manually and they likely head to search engines like Google to see what comes up for outside credibility.

Ultimately, figuring out how to get verified on Instagram involves putting in the work before you make a request.

It’s tough, but that’s why verification badges are so highly sought-after.

6. Don’t try to buy an Instagram verification badge

The only way to get verified on Instagram is to apply through the app or via Facebook’s media partners. Don’t try to take any shortcuts, like buying your way in.

Trying to purchase a verification badge is not only ineffective and a waste of your money, but you can get penalized for violating Instagram’s community guidelines.

For instance, providing any false or misleading information during the process can get your account removed from the platform altogether.

Instead, try to get more real Instagram followers by creating engaging and useful content. While there’s no proven correlation between a high number of followers and getting verified on Instagram, it doesn’t hurt to try.

Plus, the more followers you have, the more likely you are to become notable and talked about on authentic news or media sources.

7. Remove Any Cross-Platform Links From Your Bio

According to Instagram, verified accounts are not allowed to encourage users to add or follow other social media profiles in their bio, such as Facebook or YouTube.

However, you can still add links to your website, landing page and other web pages in your bio. Think of the Instagram link in bio as another strategy avenue to drive traffic to multiple campaigns, profiles or sites.

Avoid adding cross-platform links that promote your other social profiles to increase your chances of getting verified on Instagram.

Alternatively, be sure to add links to your Instagram profile on your business’ website, in marketing emails or on your other social media profiles. While it may seem hypocritical to avoid cross-platform linking on Instagram, using your other social profiles to link to you Instagram shows validity in your profile ownership.

8. Improve your searchability

One of the key requirements for getting verified on Instagram is to be well-known and highly-searched for. This means you need to be more active on the PR front and try to get your name out there organically.

For example, you might want to publish press releases for upcoming company announcements or product launches. Instagram does its own research, so applying when your name has recently been in the news can fire up your chances of getting verified.

Another thing you can do to get verified faster is to optimize your posts with branded hashtags.

View this post on Instagram

A post shared by Grove Collaborative (@grovecollaborative)

This can help you appear in organic searches and on Instagram’s Explore page. The more searchable you are, the more likely you are to get verified.

9. Personalize your posts

Creating and maintaining an account that is unique and authentic is extremely important for getting verified on Instagram.

That’s why we recommend personalizing your posts to help you differentiate your account from impersonators.

For example, you could adopt a specific brand voice, visual style, feed aesthetic, content theme or hashtag strategy that’s unique to your account and difficult (or impossible) to replicate.

Other ways you can personalize your posts? Share behind-the-scenes content to give your audience an inside look at your brand! Who else would have this type of unique content besides you?

Alternatively, encourage followers to tag you in posts to increase brand awareness and engagement through user-generated content (UGC) or branded hashtags.

10. Hire a publicist or agency to help

If you’d rather hire someone to help you with the process, look into a professional PR or digital agency that has access to Facebook’s Media Partner Support tools.

They will be able to submit requests for verifying your account, claiming usernames and merging accounts on your behalf through the industry-only portal they’re able to access.

Keep in mind that the method above is a legitimate source of assistance on the process, unlike “buy” or bot tools that provide you with artificial likes, engagement or verification in exchange for money. So while there’s no guarantee that a digital agency will be successful in your IG verification, it can increase your changes.

Losing the verification badge or not getting verified on Instagram

Even if you do get verified on Instagram, know that you can lose that blue tick. This is usually the case if you fail to follow Instagram’s Terms of Use and Community Guidelines, or if Instagram finds that you provided misleading or false information ini your verification application.

To keep your verified status, make sure you play by the rules, stay active on the platform, publish unique and engaging content and keep your account public at all times.

If you fail to get verified for any reason, you can re-apply for verification after 30 days.

If you’re still unable to get verified or aren’t eligible for applying, continue to use these tips outlined above to guide you to demonstrate your authenticity and build credibility in front of your audience.

Remember, getting verified is just the tip of the iceberg. Building an audience, establishing your credibility and demonstrating authenticity takes time. It’s a long-term strategy to regularly engage with your followers and produce unique and helpful content. And by doing so you’ll hopefully earn and keep your verified status on not just Instagram, but also any other social media profiles.

Is getting Instagram verified worth it?

There’s a lot of planning and effort involved in Instagram verification, so make sure you have a good reason before you get started. Fortunately, there are plenty of benefits to being verified, from better brand credibility to a stronger social search presence.

IG verification differentiates you from the crowd and makes it easier for you to reach the people that matter most to you. Used correctly, it makes you more trustworthy on social media and boosts your conversion rates. All you need to do is show that you’re worthy.

Still looking for ways to boost your Instagram strategy? These tips on what to post on Instagram can help guide you.

How to get verified and get a tick on Instagram

Many influencers, athletes, musicians and various media people, as well as brands, try to get a tick on Instagram, but not everyone succeeds and often not the first time. In the article, we analyze what the blue tick on Instagram means, to whom it is given and what needs to be done for this. We share tips on how to increase the chances of verification.

What does the blue tick on Instagram mean?
What are the benefits of having a check mark on Instagram?
Who Can Get a Tick on Instagram
Why they give a tick on Instagram: account requirements
Is it possible to buy a blue tick on Instagram
How to get a blue tick on Instagram
How to increase your chances of getting ticked on Instagram

What does the blue tick mean on Instagram

Some Instagram profiles are marked with a badge with a tick. This means that the account belongs to a famous person or brand, and the owner has confirmed its authenticity.

An example of a verified account

What are the benefits of having a check mark on Instagram

It is believed that verification on Instagram increases reach and reduces the likelihood of a ban. There is no evidence for this, however, a tick in the profile still provides some advantages.

People who have achieved a certain popularity sooner or later have fans and imitators. When trying to find an account of a famous person through the search bar, there will be many "left" pages. If the profile is ticked, the target audience will immediately understand who to follow. The same goes for brands.

A verified account is immediately highlighted.

Another plus is that the checkmark reduces reputational risks. As your fame grows, you may encounter a common problem: scammers create fake pages and deceive gullible people on your behalf. For example, they offer to buy merch or an information product, invest in a “reliable project”, and the like.

It is much more difficult to do this with a verified profile. When searching, users will first of all pay attention to an account with a check mark. In the header, you can indicate that this is the only genuine page, and all others are fakes. If you are in sales, having a badge will increase the confidence of potential buyers.

Try SMS mailings for business

Select the desired segments among subscribers: by age, interests, gender.

Who can get a tick on Instagram

Instagram profile can be verified by public figures who are something of themselves and have reached a certain level of media: actors, athletes, models, politicians, musicians, various representatives of the arts, and so on. There are verified accounts of various areas - makeup artists, lawyers, authors of information products and much more.

Brands that have gained some recognition and fame, at least locally, can also get a tick on Instagram.

Why they give a tick on Instagram: account requirements

There are a number of criteria that a profile must meet in order to receive a badge:

authenticity - belongs to a real person or an officially registered company;
uniqueness - this allows the presence of accounts of the same brand in different languages;
completeness - all information in the bio is indicated, there is an avatar and at least one publication;
publicity - a community has been formed around an individual or brand, as evidenced by media mentions.

Of course, the account must comply with Instagram's terms and conditions of use.

Is it possible to buy a blue tick on Instagram

The official position of Instagram management: accounts that meet all the requirements are verified for free. Any attempt to get a tick around the rules is considered fraud. If the fact of this is revealed, the page will be blocked.

However, there are people who offer to buy a tick, and the demand for this service is quite high. It is safer to cooperate with agencies that work under a contract with a guarantee against deletion and take payment only after verification. However, you need to understand that you agree at your own peril and risk and may lose your profile if something goes wrong. In addition, the cost of the service reaches several thousand dollars, so weigh the pros and cons.

How to get a blue checkmark on Instagram

Go to settings, click "Account" and select "Request Verification".

Select the desired item in the settings

An application form for verifying an Instagram account will open. First step: you need to add an official document proving your identity or company registration. Options:

passport;
state-issued identity card;
driver's license;
tax documents;
utility bill;
founding documents of the company.

A nickname will be automatically loaded in the "Username" line, and below you need to specify the full name.

How to get a blue tick on Instagram: fill out the verification application

How to get a blue tick on Instagram: fill out a verification application

Second step: confirm that the person or brand you represent is of public interest. Choose a category that characterizes the direction of your profile: media, sports, music, digital content creator, and so on. Indicate the country or region in which you are most popular.

How to get a tick on Instagram: provide as much information as possible

You can also describe your audience: who these people are, what their interests are and why they follow you. Next, list the names or titles by which the person or brand is known. Both items are optional, but we recommend that you complete them to increase your chances of getting a checkmark.

Add links to publications in the media, accounts in other social networks and other sources that prove that you are interesting to people and have a certain media weight. All information is carefully analyzed, so custom articles and other paid content can harm your reputation.

Check the specified data and send a request for verification. Within 30 days you will receive a response with approval or refusal. In the latter case, read the reasons and try again after a month.

How to increase your chances of getting a check mark on Instagram

Even if your account is 100% compliant with the requirements above, there is no guarantee that you will receive a verification badge. It is useful to take a number of actions that will increase the chances of success.

Grow your audience on Instagram

Accounts with more followers are more likely to get ticked. This is not a mandatory requirement, but there is such an observation. We have articles on how to increase reach and gain an audience on Instagram.

Draw is one of the effective ways to promote

Promote on other platforms

Develop accounts on YouTube, Telegram, TikTok and other social networks. Gain followers so that Instagram staff sees interest in you across platforms. It’s great if you can confirm profiles on other sites - this contributes to a positive decision on verification on Instagram.

Increase media exposure

Try to increase the number of mentions of yourself in the media. Participate in events, express an expert opinion on the topics you specialize in, write articles, agree to interviews - perhaps you yourself will be able to propose your candidacy.

We advise you to read:

“What is a personal brand, how to create and promote it”;
"Brand promotion on the Internet - how to make the company name recognizable."

Regularly create and publish unique content

A full account creates a positive impression of the owner. It is advisable to post content at least a couple of times a week, while its uniqueness is important. At this stage, it is better not to duplicate photos and videos from other social networks on Instagram, especially those with a TikTok watermark.

Do not invite your audience to other social networks

All social networks compete with each other, so you should not invite subscribers to YouTube or TikTok in posts, headers and pinned stories - at least until you get a tick. Show that you are primarily interested in growing your Instagram account. Alternatively, you can place a multilink and specify all links there.

SendPulse has a block constructor for quickly creating websites and multilinks. You can add buttons for messengers and social networks, buttons to go to the site and chat bots, a gallery with pictures and videos, multi-channel subscription forms, and also accept payments through popular payment systems. Internal statistics and integration with Google Analytics are available. You can place a Facebook pixel and add a custom code.

Creating a multilink in the SendPulse constructor

A couple more tips

If you want to verify your identity, it is better to take a photo of documents next to your face so that Instagram employees have no doubts about authenticity.

It is also desirable that the usernames on Instagram and other social networks to which you provide links are the same or as similar as possible.

Monitor the internet for fake accounts with your name and content. If you find such pages, file a complaint immediately.

Conclusion

Find out what the Instagram checkmark means, who can get it and how to do it.

Use the SendPulse platform for marketing and online sales. Our tools include a website and multilink builder, chat bots for Instagram, Telegram, WhatsApp, Facebook, email, SMS, Viber mailing services, a free CRM system, browser notifications, and a universal platform for creating courses.

How to get verified on Instagram in 2022

We bet you have seen a blue check next to the name on the accounts of celebrities, popular bloggers and brands? We understand why it is needed, what benefits it gives and how to get it.

What is verification

Blue check marks on Instagram are official verified accounts. It confirms that this page is not fake, but really belongs to the individual or brand. It looks like this:

Why verification is needed

1. Identity or project verification

Accounts of actors, musical groups, athletes, brands, official media, websites, government agencies and even city pages can receive verification.

2. Increasing the credibility of the page

And preventing fake twin accounts that scammers can use.

3. Monetization

Verified accounts that host ads can charge higher prices for ads. But this is more about a personal brand than business accounts of companies.

Remember that the blue checkmark does not mean increased priority for displaying posts in the user's feed, access to technical support, additional protection of the account from hacking, or other privileges.

How to get verification: instructions

First of all, the page should not violate the rules of using Instagram and comply with the user agreement. The chances of getting verified are higher if your account:

- Authentic

Represents a real person, company or organization.

- Unique

The only exception applies to accounts of the same brand in different languages.

- Full

With all the necessary information in the profile, as well as previously posted publications.

- Noticeable

Users should be interested in your profile, and your company should also be mentioned in several different news sources besides Instagram itself.

Algorithm for getting a tick on Instagram for a company:

Open "Settings", then "Account" and select "Request confirmation".

Confirm the existence of the company and the right to own the account. To do this, indicate the real name and surname of the owner, attach an identity card, upload documents on registration of a legal entity or other materials that can confirm the authenticity of the company.

Send an application for consideration and wait for a response from Facebook.

Not all accounts can become "Favorites". Instagram considers each application separately and decides whether to reward the profile with a blue tick or not.

Tips for getting a verification checkmark

A few important points in the end or how to manage Instagram so that verification is not denied:

1. Link pages on other social networks to Instagram.

This will help confirm the authenticity of the account and the active presence of the brand on the Internet.

2. Do not use cheat services.

During verification, the account is carefully checked. If he was previously convicted of unfair promotion, then the blue checkmark does not shine for you.

3. Post a variety of content regularly.

The more and more actively your account develops, the more favorable Instagram will be. A profile with multiple photos will definitely be denied verification.

4. Clean up spam.

Even if you promoted your account according to all the rules, sometimes you need to clean it from spam comments and dubious followers. When considering an application for verification, Instagram looks not only at the quality of the content, but also at the subscribers.

5. Grow an active audience.

The more your account will be mentioned in posts, stories, write adequate comments or drive in the search, the more likely that Instagram will approve verification.

Submitting a request for verification of your Instagram account is easy. Especially for large companies. All the main work is for the brand before the application is submitted.

Instagram verification FAQ

This is a confirmation of the authenticity of the account. The verification badge looks like a white check mark on a blue round background on the profile next to the username. It is also visible in all posts and is displayed next to the nickname in the search.

Everyone. Both companies and famous personalities.

It will protect against the creation of fake accounts, give visibility and significantly increase the trust of users. Verified accounts can post external links in Stories even if they have less than 10,000 followers.

Send a formal request to Facebook and wait for a decision.

The account must represent a real company or person. It should be an active Instagram account, visible in the media space, with high activity and regular posting.