How does boosting posts on facebook work
How to Use it and Get Results
With 2.74 million monthly active users, Facebook is by far the largest social network. Yet within that huge potential audience, it can sometimes feel tricky to find your target market. Using the Facebook Boost Post button is the simplest way to expand your reach with just a few clicks and a small investment.
You know that your potential fans and customers are on Facebook. Facebook boost can help you reach them.
What is a Facebook boosted post?
Benefits of boosting a Facebook post
Facebook ads vs. boosted post
Facebook boost post features
Facebook boosted post cost
How to boost a post on Facebook
How to edit a boosted post on Facebook
Facebook boosted post tips
Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.
What is a Facebook boosted post?
A Facebook boosted post is just like a regular Facebook post. Except, you spend a little money to promote it to people who would not see your organic post. It’s the simplest form of a Facebook ad, and you can create one in just a few clicks.
Benefits of boosting a Facebook post
Here’s some sobering news for Facebook marketers: organic reach is down to 5.2%. You simply can’t rely on the Facebook algorithm to get your organic content in front of all the users you want to reach. Even people who like your Page may see just a fraction of what you post.
Facebook’s Boost Post button is the fastest and easiest way to get your Facebook posts in front of more eyeballs. Here are some of the key benefits of boosting a Facebook post:
- You can reach more of the right people. Boosting a Facebook post expands your audience beyond people who already like your Page.
With the built-in targeting options, you can be sure you’re reaching the people who are most likely to be interested in what you offer. - You can create a basic Facebook ad in just a few minutes. Just choose an existing post and select a few options (your goal, call to action, audience settings and more). It all happens on one screen, and you can be up and running in five minutes or less. You can even create your ad from your mobile device.
- You get access to analytics. When you boost a post, you get access to analytics that show you how well the post performed. This helps you learn what works best for your Facebook marketing goals, so you can refine your Facebook strategy over time.
- You can extend your Facebook reach to Instagram. When you boost a Facebook post, you can choose to have the content appear as a boosted post on Instagram as well. This is an easy way to reach even more potential new followers and customers.
Facebook ads vs. boosted post
As we’ve already said, a boosted post really is a simple form of Facebook advertising. But it does differ from regular Facebook ads in a few key ways.
Here’s a rundown of how boosted posts and traditional Facebook ads are different.
As you can see, regular Facebook ads offer many more options. That said, if boosting a Facebook post supports your desired ad objectives, it is a fast and easy way to promote your business on Facebook and Instagram. Sometimes, there’s no need to make things more complicated just because you can.
Facebook boost post features
A Facebook boosted post has the same features as a regular Facebook post, with a few extras.
Just like any Facebook post, your boosted content can include text, an image or video, and a link.
Additional features of Facebook boosted posts include a call-to-action button and the ability to track ad metrics for the post.
Facebook boosted post cost
You can boost a Facebook post for as little as $1USD per day.
The more you spend, the more people your ad will reach.
As we explain in the detailed steps below, you can set your boosted post budget using a slider that shows you how many people you will reach for your chosen spend.
This allows you to make informed decisions about how much money to use for your boosted post.
How to boost a post on Facebook
The handy thing about the Facebook boost post feature is that you can use it to create a simple Facebook ad with just a few clicks.
Here’s how:
1. Go to your Facebook Page. (Don’t have one? Check out our detailed instructions on how to set up a Facebook Business Page.) You can use either the web interface or the Facebook app on your mobile device.
2. Scroll to the post you want to promote and click the blue Boost Post button below the post.
3. Select the goal for your boosted post. (Need some help? Check out our post on setting SMART social media goals.
) If you’re just getting started and you’re not sure which goal to select, you can let Facebook choose the best goal based on your settings.
4. Choose what the call-to-action button in your Facebook ad will say. The options will vary based on the goal you selected in the previous step.
5. Choose the audience for your boosted post. You can choose an audience of people who already like your Page, people who like your Page plus their friends, or a new custom audience using Facebook’s targeting options.
The broad targeting categories include gender, location, and age. You can also use the detailed targeting options to narrow down your audience quite a bit.
You can’t get quite as specific here as you can when creating an ad in Facebook Ads Manager, but you still have plenty of options to work with.
If you need help with your targeting strategy, check out our Facebook ad targeting tips.
As you adjust your audience, Facebook will show you your estimated results.
6. Choose your duration and timing. Select how many days you’d like to boost your post for.
Using the “Run ad on a schedule” toggle, you can decide to boost your post only on specific days of the week or specific times. This can be useful if you know when your audience is most likely to be online.
It’s also useful if you want people to call or message you, since you can choose to only boost the post when you will be available to respond.
7. Use the slider to set your budget. This is the total amount you will spend for the duration of the boost. The minimum is $1USD per day.
8. Choose your ad placement and select your payment method. If you have set up a Facebook Pixel, use the toggle switch to connect it to your ad for more detailed analytics.
9. Check your ad preview and estimated results. When you’re happy with what you see, click Boost Post Now at the bottom of the screen.
That’s it! You have created your Facebook boosted post.
This might look like a lot of steps, but they’re all very straightforward and you can tackle them all from one screen.
Bonus: Download a free guide that shows you how to save time and money on your Facebook ads. Find out how to reach the right customers, lower your cost-per-click, and more.
Get the free guide right now!
How to boost a Facebook post from Hootsuite
Rather than boosting a post using the Facebook interface, you can also boost a post directly from your Hootsuite dashboard.
One key advantage of using Hootsuite to boost your Facebook posts is that you can set up automatic boosting. With this feature, Hootsuite automatically boosts any Facebook posts that meet your chosen criteria, e.g. reach a certain level of engagement. You can set up a budget limit to stay in control of your ad spend.
Here’s how to set up automated boosting, as well as how to boost individual posts within Hootsuite:
How to edit a boosted post on Facebook
Technically, there are not many edits you can make directly to a boosted post on Facebook.
While the post is boosted, you will not be able to edit the text, link, image, or video. You can only edit the audience, budget, duration, and payment method — not the post itself.
In fact, if you click on the three dots icon you usually click to edit a Facebook post, you will see the option to edit the post is simply not there.
It’s definitely a best practice to proofread your text, double-check your links, and make sure you’re completely happy with the image or video before you boost your post.
That said, mistakes sometimes happen. Fortunately, there is a workaround to edit a boosted post.
Here’s how to do it:
- Go to your Facebook Page and find the post you want to edit.
- Under the boosted post, click View Results.
- Click the three dots in the top right, then click Delete Ad. This does not actually delete the post. It simply cancels the boost. However, note that you will lose analytics results for the boost so far once you take this step.
- Go back to your Facebook Page, find the post again and click the three dots to edit the post. Once you are happy with the post, you can boost it again by following the steps described in the previous section.
In some cases, it might be easier to simply delete your post and start over. However, if you have already got likes, comments or shares of your boosted post, this method allows you to retain that engagement.
Facebook boosted post tips
Here are some ways to make the most of boosted posts.
Boost a post you’re tagged in
If you work with influencers or other brand advocates to create branded content, you might want to boost posts they create in which they mention and tag your brand.
Source: Facebook
To do so, go to your Facebook Page Insights and click Branded Content to find eligible posts.
Monitor and refine your results
Click View Results from any boosted post to get detailed metrics about how the post is performing.
Monitoring your results and comparing them to the goals for your ad is a critical way to learn what works and what doesn’t. Over time, you can refine your boost post strategy to get a better return on investment.
Facebook research shows that ads developed through testing cost less over time.
Boost posts that are already seeing engagement
When a post gets lots of likes and comments, that’s a clue the content resonates with your existing audience. It’s also a signal you might be onto something worth sharing with a broader crowd.
Boosting a post that’s already got likes and comments also serves as a form of social proof for your brand.
People learning about your brand for the first time may be more likely to trust your content if they see plenty of existing engagement from others.
You can find out which organic posts are performing best (and are therefore worthy of a boost) by checking analytics on the Insights tab for your Facebook business page. You can also check for high-performing content in Hootsuite Analytics.
Use Facebook boost post to build your audience across networks
We’ve already mentioned that you can choose Instagram as an audience when boosting your Facebook post. You can also choose an Instagram post to boost to Facebook.
From your Facebook Page, just click Ad Center in the left column, then Create an Ad, then click Boost an Instagram Post.
Check the preview to make sure you’re happy with how your Instagram post will look on Facebook.
Boost your Facebook posts and manage your other social media channels in the same easy-to-use dashboard with Hootsuite.
Plus:
- Schedule posts
- Share video
- Engage your audience
- Edit images
- Measure your performance with analytics
- and more!
Get Started
Grow your Facebook presence faster with Hootsuite. Schedule all your social posts and track their performance in one dashboard.
Free 30-Day Trial
Is It Worth Boosting Facebook Posts
It’s been clear now for quite some time that Facebook’s organic reach is declining.
Facebook’s algorithm undergoes periodic changes. Recently, Facebook pivoted to providing a more organic and fulfilling experience to its users. Hence it curtailed the reach of businesses and brands.
So, as a marketer, if you’re struggling to generate results, it probably might not be your fault. Unless your follower’s number is in the thousands, your post won’t reach as many people as you would like.
So, what can you do about it?
Paid advertising is one of the ways you can counter this trend of declining organic reach.
To generate more reach and make your content go the extra mile, you could use Facebook’s Boost Post feature. You can also make use of a Facebook ad tool for better management of your Facebook ads.
But what exactly are Boost Posts, and how are they essential to the modern marketer? And most importantly, when to boost a Facebook post and is boosting Facebook posts even worth it?
Simply put, boost posts expand the reach of your content and help it reach new audiences.
Below, we take a detailed look at Boost Posts and how to do it and how you can effectively utilize them to expand your content’s reach.
What is a Facebook Boost Post?
Boosting your Facebook post means spending your ad budget on increasing the reach of your post to reach a particular audience.
Available to anyone with a business page, Boost posts offers a hassle-free way of advertising on Facebook as you don’t need knowledge of Ads Manager.
You simply pick a post from your page’s timeline and click on the Boost Post button.
Boosting a Facebook post can make your content go the extra mile and be seen by more people, including those who don’t currently follow your page but may be interested in your business.
Why did Facebook introduce Boost Posts?
In 2012, Facebook’s Ad Manager was still in its early stages, and most business owners found it complicated to use. Therefore, Facebook introduced an easier way to sponsor your content and reach more people – “Promoted Post.”
This feature helped you create an ad campaign directly from your page without going to Facebook’s ads platform. “Promote Post” was later changed to “Boost Post.”
With the reduction in organic reach of brand content and engagement rates and the change in algorithms, boosted posts were introduced to help brands get more people to see their content.
Pre-requisites
Boosting a Facebook post is quite easy – you only need to have a business page on Facebook, business manager access, and a native post on the Page.
You’ll also need an ad account since boosted posts require a budget.
Audience options
Facebook boost post enables you to reach a broader audience that’s not limited to your followers only. It also allows you to set parameters for your audience to target specific people. With Facebook boost post, you can reach:
- People you choose through targeting
- People who like your page
- People who like your page and friends
How is Facebook Boost Post different from Facebook Ad?
Deciding when to boost a Facebook post and to run a Facebook ad campaign can be confusing, especially if you don’t know the key differences.
To help you make a decision, below are the differences.
1. Objective
When deciding whether to boost a post or use Facebook advertising, it’s essential to think about your goals for advertising so that you can create a strategy around that objective.
Boost post works on two objectives – engagement and website visits.
The aim is to improve post visibility and engagement, such as post likes, comments, and shares. This method allows for a quick and inexpensive way to be on top of your customer’s mind.
On the contrary, Facebook ads work on several objectives, including awareness, traffic, lead generation, reach conversions, and more.
Additionally, Facebook Ads Manager allows you to customize ads further depending on your goal. For instance, you can add a call-to-action and use language and behavior targeting.
2. Scenario
Since several targeting options are available with the Facebook Boost Post, then boosting can be a viable option for different instances. Here are some circumstances where boosting a Facebook post is a better route.
- Feature Update: If you’ve added a new feature such as a Shop section on your Facebook page, boosting can be an excellent way to let your followers know about the new features.
- New Content Posting: Facebook Boost Post is a great tool for promoting new content.
Most marketers boost Facebook posts whenever they are sharing valuable information to reach more of their followers. And while it’s better to boost a post that has a good organic reach, there are posts that you know will get better engagement if boosted. - Build Brand Awareness: If you’re not necessarily looking for conversions but just want to create awareness, boosting is a better and cheaper option than Facebook ads. Since the opinions and actions of others influence people, increased engagement can provide valuable social proof. This way, you can raise brand awareness and build up a community.
- One-off Events: One-off events often don’t require full-blown campaigns. With just a little boost, you can get the word out and get more people to attend the event. This also applies to special offers and promotions. For instance, PanIQ Escape Rooms, a popular escape room company, uses the Facebook Boost Post to share discounts and special offers.
3. Results
Boost posts will be shown in the news feed, but you can decide the ad placement with Facebook ad campaigns. Thus results may vary as engagement in the messenger will be more as compared to the news feed.
Do’s and Don’ts of Facebook Boost Post
Success on Facebook requires focus and a good strategy. Even with thousands of followers and great content, not promoting your posts correctly will reduce your chance of succeeding. To make it easier for you to boost your posts successfully, we have outlined some basic dos and don’ts.
Do’s
1. Set clear objectives and expectations
Before you click that “Boost Post” button, you need to define your goals and expectations. Evaluate what it is that you want to accomplish: is it more brand awareness, building a Facebook community or increasing your sales? Setting your objectives will help you measure your strategy and make the necessary changes.
2. Restrict the time period
You should never run the same boost post for too long.
Keep in mind that even successful boosts posts often decline in performance when you run them for over a week. This will also help avoid instances where a person sees the same boosted ad over and over again in their feed. The audience may get tired of your content.
3. Narrow down your audience
The Boost Post feature allows you to select targeting options for your post. By default, you can choose people who currently like your page or your followers plus their friends.
However, you also have the option to create a custom audience for your boosted posts. Since you already know a lot about your audience, you should narrow down your audience as much as possible. The custom audience option allows you to target a specific demographic based on location, sex, age, or interests.
For instance, you can limit your targeting to specific places where most of your customers dwell or areas where you offer your services.
4. Boost Posts that are performing well
Posts that already have many comments, likes, and shares are the best posts to boost.
A high engagement rate shows that the content was interesting to the audience. Followers are more likely to click on a post with 100 likes, 60 comments, and 42 shares than a post with just 3 likes. Therefore, use the Facebook Insights platform to check which content is doing well.
5. Use a tool to automate boosting
Social media marketing can be very time-consuming. Fortunately, there are tools that can help you make the process easier and smooth. Many social media scheduling tools have an automated boost post feature that can help you save time and streamline your ads. For instance, SocialPilot can schedule and automatically boost your best-performing posts.
Don’ts
1. Promote to a wider audience
Many people tend to choose a broader audience when promoting their posts. Unfortunately, this is a mistake that you should never be tempted to make. Targeting a wider audience will reach more people but not the ones that matter to your business. Hence, pick the right audience by smartly narrowing down, who are likely to be interested in what you’re offering.
2. Run it for a longer time period
The number of days to run a Facebook boost post depends on the post’s nature and budget. Many people tend to think that the longer a boost post runs, the better the results. On the contrary, you should never boost a post continuously for more than 7 days. However, evergreen content can run for a longer period compared to newsworthy content.
3. Boost the same ad for a similar audience
While evergreen content is always great for boosting, you should avoid boosting the same ad for a similar audience repeatedly. Try experimenting with your ad copies with different audiences.
4. Boost post but fail to monitor
Some people boost posts and relax, waiting to get results. Unfortunately, this is not how it works. After you boost a post, you need to monitor its performance to gauge if the ROI was worth it. Analytics help you see what is working and what is not, so that you can make adjustments to your social media strategy for better results.
How does SocialPilot make boosting Facebook posts easy?
Boosting a post is as simple as clicking a button on your Facebook post. But, it becomes an overhead when you are managing multiple Facebook accounts. It is impractical to use a social media management tool to schedule a post and switch to Facebook to boost that post.
Using the best Facebook publishing tools like SocialPilot, you can eliminate the effort to switch between platforms.
Why should you boost your posts with SocialPilot?
1. Boost while scheduling
Are you scheduling multiple posts across channels frequently? With Socialpilot, you can schedule and boost your post at once.
2. Boost most popular posts
Boost your best performing post right from your SocialPilot account. Pick and choose from the list based on the shares, reach, or engagement.
3. Connect and manage multiple client ad accounts
SocialPilot helps you manage multiple ad accounts to elevate your efficiency and performance.
Thus, saving you the time to switch between accounts with an interactive dashboard.
4. Access With No Credentials Required
Don’t get stuck now. Manage client accounts and ads without worrying about the credentials.
5. Analyze the performance of all Boosted Posts
Get your numbers right with accurate data, get reports of boosted posts on SocialPilot.
How are Social Media Managers using Facebook Boost Post feature?
We interviewed several social media managers from different companies on how they are using the Facebook boost post feature and how it is helping businesses.
Many of them say they have found a great deal of success in boosting ads and believe that any company would benefit from boosting ads.
They believe that the decline in organic reach and the changes in Facebook algorithms have made boosted posts extremely vital in attaining success in social media marketing.
However, you’ll only attain success if you understand what boost posts are, how to use them, and what to expect from them.
Below are the key insights from various social media managers on how they boost posts for optimal results.
Audience
All social managers interviewed believe the first step in successfully boosting an ad is understanding the ‘Audience.’ It would be best if you were very specific on whom you want to target by focusing on the demographics of the business.
Goal
Social media managers agree that boosting posts serves several goals. While some managers boost posts to get direct results such as sales and leads or share some information, there is a consensus that boosted posts should be a long-term strategy for showing value and keeping your audience engaged. Therefore, you should boost posts to increase engagement and build your brand.
Budget
Most managers spend between $50 and $150 to boost a single ad but spend more when they have a more significant and more extensive objective.
According to them, your budget will depend on your goals, your audience, and your timing.
When deciding on the budget, you have to evaluate whether to focus on reach, engagement, or traffic.
The primary influence, however, is the size of the audience you intend to reach. And it goes without saying, the more money you put behind it, the larger the audience it will reach.
Duration
The duration to run a boosted post depends on several factors, such as your goal, budget, and whether your post is time-sensitive. Most believe a boosted post should run for 3 to 5 days.
Which posts to boost?
Most social media managers concur that boosting your best-performing content is more effective than boosting a new post or one without much engagement.
Generally, most people post content and wait for it to gain some organic traffic before promoting it. If the content has a high engagement rate, it shows that it is interesting to the audience; therefore, the right choice for boosting.
However, the content to boost will also depend on your objective.
Analytics
As one social manager said, Facebook boost posts are about trial and error as you try to access what works best for your niche and audience. It is, therefore, critical that you track the performance of your ads and adjust your strategy accordingly. Consequently, it’s advisable to start with a lower budget as you work out the adjustments in your plan.
We interacted with a few Real Facebook Post Users Boosting their Posts and shared their real-time insights with us.
As Facebook’s organic reach continues to drop, marketers are starting to look for new ways to get posts in front of people. The cost of your boost post depends on your audience, your goals, and how many people you aim to reach.
Start with a lower budget and track performance. A couple of short experiments with $10 will help you work out the kinks in your strategy, see what’s working, and decide whether it’s worth investing more.
We usually stay at $10 per day and typically use the automated duration.
By default, you can choose one day, seven days, or 14 days. We usually opt for 14 days.
I’m a big fan of boosting Facebook posts. I usually start with a lower budget (say less than $100) and then wait to see what the click-through rate and cost per click are before increasing it.
One of the good aspects of boosting posts on Facebook is that you can easily change your budget at any time, which shouldn’t impact performance.
If the boosted post has a higher than average CTR and a lower than average CPC, then I will increase the budget accordingly. I start by boosting them for anywhere between two weeks to one month. Then once I’ve seen whether or not the boosted post is performing well, I will potentially update the schedule to allow a longer period of time.
Sometimes I boost a blog post that receives strong engagement with an inexpensive CPC, in which case I’ll keep it running for months.
I like to use Facebook posts as a commercial that runs 24 hours a day, 7 days a week, 365 Days a year non-stop.
Boosted posts are designed for a long term strategy along with branding. They are not effective when misunderstood and used for direct results, leads, or direct sales from them.
You can use a boosted post to tell a story, to show value or to keep your target audience engaged with you, Facebook loves engagement on your posts since it means that the users are having a good experience and spending more time on the platform. I prefer to use boosted posts with video because it’s cheaper, more engaging, and you can create retargeting audiences out of them for my direct ROI campaigns.
Be careful with the size of your audience or the frequency of the post. It might so happen that the same person will see your boosted post repeatedly on their feed and get tired of your content and hide you from their feed. In that case, your account will get penalized, and then your ad costs will go up.
I run our social media campaigns here at Whoever You Need, and we like to do a business of the week post every Thursday or Friday.
To get more visibility to our member’s profiles, I always run a Post Engagement boost at £5 a time to get more post interactions.
I found with a £5 boost, and we tend to get around 4-8 post likes, with some also clicking through to the link.
We run each boost for 4 days, which gives us just the right amount of time for post interactions.
We had run £8 boosts for 5-8 days, or £10 boosts for 4-10 days but didn’t seem to get much engagement after the initial 4/5 days or so. It took a good few months to work out for just £5 a time instead of £10 each time.
We are not currently using a social media management tool, but we would love to use one to enhance our work effortlessly.
Typically, I spend between $50-100 per boosted post, depending on what I am trying to promote. The duration of the boosted post depends on the budget. Our agency includes a monthly boosted post-budget in our social media management packages. Boosting Facebook Posts are quite relevant in the time of declining engagement and reach.
Depending on the goal of your boosted post, you can increase video views, link clicks to a website, post engagement, or reach/impressions. Boosted posts are an excellent way to increase brand awareness using a smaller budget than you typically would with a Facebook Ad.
I have found great success with advertising on Facebook. I have been doing it since 2014 and would consider myself extremely good at it.
I typically spend anywhere from $5k-$7,500/month on FB ads. My average video has a relevance score of 9 out of 10, and my reach generally is around 300-400k people with a conversion rate of 15%, which is equivalent to 45k leads.
We are using Facebook ad boosts as one of our main marketing tools. We use it to reach more of our followers and share information, discounts, and special offers with them. It is also an excellent tool for communication on national holidays.
The content varies from promotional videos to communicating different discounts and raffles.
We do see an increase in engagement when boosting a post. That is because we always boost our best content, which is likely to be interesting to our followers. The period of a boost depends on the content. An average would be a 5-day boost for a promotional message.
The budget depends on the content and timing, but it is around 10% of our online marketing budget. We are planning which posts to boost in advance. We are boosting the ones who are encouraging sales the most and the ones are adding the most value to our customers.
It really depends on the client that we’re working with because we have a client of different calibre, and they are located all over North America and Europe. With one of the clients in Ukraine, we found that even a small $20 boost would generate impressive results (it is also a great niche that we’re able to target very accurately).
When we’re working with clients in North America, we generally start at around $100 on average and then start tweaking the campaign and creating several more.
Eventually, we’re getting enough data for our Facebook Pixel to improve our targeting.
As Facebook’s organic reach continues to drop, marketers are starting to look for new ways to get posts in front of people. The cost of your boost post depends on your audience, your goals, and how many people you aim to reach.
Start with a lower budget and track performance. A couple of short experiments with $10 will help you work out the kinks in your strategy, see what’s working, and decide whether it’s worth investing more.
We usually stay at $10 per day and typically use the automated duration. By default, you can choose one day, seven days, or 14 days. We usually opt for 14 days.
We are managing Facebook Ads and periodically boost Facebook posts. We are mainly targeting the right audience as we approach the holiday season. Our Social media manager is Branding Monster- Julie Cimity in California, and we just began boosting our blog articles on Facebook about 3 months ago with a test budget of $500 a month.
The boosting varies for the blog subject, but we boost at least once a week. We have definitely found Facebook Boost Post to be relevant enough for our industry and also observed a noticeable increase in engagement boosting your posts. It depends on general applicability to readers usually. A blog post about birthday parties is probably only interesting to 1/10th of female readers between 30 – 60 at any one time.
As the Director of Demand Generation for opendorse, and an athlete social media marketing platform, and spent 8 years in an agency environment as the Director of SEO and then VP of Enterprise Accounts at SocialSEO. In both my in-house role and within an agency, boosting posts is a daily part of life. I currently run multiple campaigns of Facebook ads to support our demand generation efforts.
I’ve also found a great deal of success in boosting posts for employee recruitment. Our average budget is around $150 per post, but when we’ve got big initiatives, it can go higher.
When it comes to more significant objectives, I’m a big fan of running boosted posts in conjunction with carousel ads.
Our business boosts posts when we release new items and have sales online and in stores. We usually spend about $100 to boost our posts to our fan base of about 7,000.
When releasing new items, we let them run for about 3 days. This is because we release new items on Friday and like it to run through the entire weekend.
With sales, we run them the length of the sale. Our company handles all Facebook marketing due to the high expense of agencies.
Conclusion
We are sure that with this blog, we have shared many useful points on topics like what Facebook boost post is, why you should boost your post, and how is it different from a Facebook ad.
Furthermore, how usually social media managers use this feature and decide which posts to boost. Most importantly, the dos and don’ts about Facebook boost post.
We are confident that with SocialPilot, you can do so much more with boosting Facebook boost posts for multiple clients anytime, anywhere.
Facebook promotion - 9 ingenious ways
There are many ways to promote on Facebook, but most of them take a lot of time. Reaching out to influencers or getting backlinks is also a good tactic, but marketers rarely have the time to complete these tasks.
Thanks to the Facebook Audience Network, which is growing with a new audience of more than 1 billion people every month, the platform is becoming increasingly popular among marketers. And there’s a good reason for this: Being able to focus on Facebook-specific audiences allows you to reach the right people at the right time.
- Why you should promote your content on Facebook
- Share your post on Facebook
- Promote your post on Facebook
- Use captivating headlines
- Use well-designed images
- Write engaging copy writing tips
- CPC is lower than other paid traffic acquisition channels;
- Various promotional features reach many potential buyers;
- Paid promotion expands the possibilities of the "Organic Reach" metric;
- Promotion methods are easy to set up and just as easy to manage.
Discover nine tips to help your content get more clicks for less.
The best way to start promoting your Facebook page is to do it for free. Share a link to an article on your Facebook page that you want to draw attention to. Copy the article's URL and paste the link into the Facebook post box:
Your post will be seen by about 2% of real people who like your page. But that 2% is not the main reason why you should share posts on Facebook.
The success of paid advertising campaigns in this social network depends on their credibility. Do users think the content is really worth clicking on?
One of the best ways to find out is to prepare a post for a promotional publication and score a few "likes" for the article. When your target audience sees that others have “liked” your article and even shared it with someone else, they will be interested in learning more.
To get the first likes, ask your team for help.
After posting, send a link to your team and ask them to like and share the post with their friends.
This way you will get the first “likes” needed to increase click-through rate.
More "likes" = more credibility = more clicks
After getting five to ten likes, move on to the second step - promoting your post on Facebook.
Promoting a Facebook Page is the easiest way to promote content on Facebook. All you need to do is set a budget, select an audience, and click the "Promote Post" button:
The best time to promote a post is about an hour after the original article is published.
Set the paid campaign duration to one day and use the lowest possible budget. First you need to see what result this advertising campaign will bring, and only then decide whether to increase the budget or extend the period of paid placement:
The best way to quickly check the effectiveness of a Facebook campaign is with the Facebook Ads Manager tool. With it, you can see three important indicators:
- Cost per click: evaluate how much it costs someone to click on the publication you are promoting;
- CTR: try to understand whether the target audience is interested in the publication;
- The cost of a thousand clicks: calculate how much 1000 costs.
If you are satisfied with the results of promotion on Facebook and Instagram, you can increase the budget. If not, take a step back to rate the post itself.
80% of readers always pay attention to headlines. This rule also applies to Facebook: If the title is not interesting, then the article will not be read:
Don't be afraid to use a title that is different from the title of the article. How to create a good headline on Facebook:
- Clearly show how the reader will benefit from reading the article;
- To gain the reader's trust, include specific numbers and facts;
- Headlines should be short, between 40 and 70 characters;
- Use dynamic verbs such as "get", "learn" or "do".
Another important aspect that influences people who read ads on Facebook is images. Stock photos should be avoided, especially free ones. People are already tired of looking at the same images. Hire a designer or use Facebook-focused advertising organizations:
Tip.
To ensure that your ads are visible in the news feed when promoting your company's business page through Facebook, use images with high color contrast.
Let's say you've written a compelling headline for a Facebook post and found a picture. But there is still a high chance that people won't click on your ad.
The audience may like a bright picture, but before clicking on the link, they will first want to know what your article is about. Attaching a short description of it is a matter of paramount importance!
- Include numbers and facts in your text to gain readers' trust;
- Ask questions to get attention;
- Offer solutions to common problems;
- Use clear calls to action to get to the next step - find out what's next;
- Play on people's emotions and spark curiosity.
For example, this post from ClientBoost is designed to make you want to read the article:
If you're not sure which headline, image, or text will be effective, there's an easy way to find out.
By creating Facebook A/B tests, you can compare multiple versions of your ad and optimize your ad campaign accordingly.
When promoting a group on Facebook, it makes sense to test it yourself:
- Several advertising headlines.
- Various images.
- Two or more short reviews.
- Link descriptions.
- Target audiences.
- Placement of advertising.
A study of Facebook ads found that most companies only have one ad. This makes it impossible to tailor to your audience, which headlines work best, which images to use, etc. The more A/B tests you run, the less time you spend on ads with little or no potential.
To create a split test in a few minutes, use Facebook Ads Manager or another tool like AdEspresso. You'll be surprised at how much you can learn from a few successful tests.
Tip. To decide which ads work best when promoting your Facebook page, you first need to make sure that your A/B tests are relevant.
To do this, you need to get at least 200 clicks, and even better 500.
Define the target audience to create advertising, focusing only on those who will be interested in it. Audience choice can also affect CPC:
Develop a long-term advertising campaign or use the Saved Audience feature. You can focus on people, taking into account them:
- Interests;
- Location;
- Age;
- Sex;
- Marital status;
- Buying behavior;
- Education.
When promoting articles on the Facebook platform, I try not to expand the target audience by more than 20,000 people in order to better control the delivery of advertising.
Facebook's "Create a Custom Audience" feature allows you to target people who have visited your page and who are interested in it. They are the main tool for promoting Facebook.
If you want to create a custom audience on Facebook and target people who have visited your blog, you first need to install the Facebook pixel.
Then, under Custom Audience, select Web Traffic.
Available options include the following targeting options:
- Everyone who visited your domain;
- People who visited certain web pages;
- People who visited certain web pages but did not visit others;
- Those who have not visited your site for a certain amount of time.
For example, if you want to target everyone who has visited your blog, you can target your blog's URLs:
Tip. Create custom audiences of those who have read posts on specific topics on your blog. This will make it easier to advertise your new content to them.
We recently ran a test to see if emoji affect the click-through rate of Facebook posts, as well as their engagement rate:
Reliable information. When promoting on Facebook, you can't say that we had a lot of reviews or enough clicks to decide that an A/B test was 100% statistically significant. So, consider it just a fun test to share with others.
We noticed that ads with a red flag emoji next to the title had a CTR of 0.846%, while those without it had only 0.351%.
Tip. If you don't know about fresh emojis, try looking them up on Emojipedia. You can copy them directly from the text field.
Here is an example of how, when creating a post on Facebook, it was done in Buffer:
Facebook promotion is quite simple and profitable. Don't panic if things seem confusing at first. After creating a few advertising campaigns, promoting publications will become no more difficult than child's play.
The next time you post your content, create a Facebook ad campaign following these guidelines:
- Share the post on your Facebook page first;
- Create a post to promote on Facebook;
- Use interesting headlines;
- Well thought out pictures;
- Write an enticing promotional text;
- Create split tests to find out what works and what doesn't;
- Focus on the audience;
- Use the Create Custom Audience feature;
- Add emoji to text.
CM Sergey Marochkanichi author of the article "9 Brilliant Tactics to Promote Your Blog Content on Facebook"
Facebook promotion - 9 ingenious ways
a lot of time. Reaching out to influencers or getting backlinks is also a good tactic, but marketers rarely have the time to complete these tasks.
Thanks to the Facebook Audience Network, which is growing with a new audience of more than 1 billion people every month, the platform is becoming increasingly popular among marketers. And there’s a good reason for this: Being able to focus on Facebook-specific audiences allows you to reach the right people at the right time.
- Why you should promote your content on Facebook
- Share your post on Facebook
- Promote your post on Facebook
- Use captivating headlines
- Use well-designed images
- Write engaging copy writing tips
- CPC is lower than other paid traffic acquisition channels;
- Various promotional features reach many potential buyers;
- Paid promotion expands the possibilities of the "Organic Reach" metric;
- Promotion methods are easy to set up and just as easy to manage.
Discover nine tips to help your content get more clicks for less.
The best way to start promoting your Facebook page is to do it for free. Share a link to an article on your Facebook page that you want to draw attention to. Copy the article's URL and paste the link into the Facebook post box:
Your post will be seen by about 2% of real people who like your page. But that 2% is not the main reason why you should share posts on Facebook.
The success of paid advertising campaigns in this social network depends on their credibility. Do users think the content is really worth clicking on?
One of the best ways to find out is to prepare a post for a promotional publication and score a few "likes" for the article. When your target audience sees that others have “liked” your article and even shared it with someone else, they will be interested in learning more.
To get the first likes, ask your team for help.
After posting, send a link to your team and ask them to like and share the post with their friends.
This way you will get the first “likes” needed to increase click-through rate.
More "likes" = more credibility = more clicks
After getting five to ten likes, move on to the second step - promoting your post on Facebook.
Promoting a Facebook Page is the easiest way to promote content on Facebook. All you need to do is set a budget, select an audience, and click the "Promote Post" button:
The best time to promote a post is about an hour after the original article is published.
Set the paid campaign duration to one day and use the lowest possible budget. First you need to see what result this advertising campaign will bring, and only then decide whether to increase the budget or extend the period of paid placement:
The best way to quickly check the effectiveness of a Facebook campaign is with the Facebook Ads Manager tool. With it, you can see three important indicators:
- Cost per click: evaluate how much it costs someone to click on the publication you are promoting;
- CTR: try to understand whether the target audience is interested in the publication;
- The cost of a thousand clicks: calculate how much 1000 costs.
If you are satisfied with the results of promotion on Facebook and Instagram, you can increase the budget. If not, take a step back to rate the post itself.
80% of readers always pay attention to headlines. This rule also applies to Facebook: If the title is not interesting, then the article will not be read:
Don't be afraid to use a title that is different from the title of the article. How to create a good headline on Facebook:
- Clearly show how the reader will benefit from reading the article;
- To gain the reader's trust, include specific numbers and facts;
- Headlines should be short, between 40 and 70 characters;
- Use dynamic verbs such as "get", "learn" or "do".
Another important aspect that influences people who read ads on Facebook is images. Stock photos should be avoided, especially free ones. People are already tired of looking at the same images. Hire a designer or use Facebook-focused advertising organizations:
Tip.
To ensure that your ads are visible in the news feed when promoting your company's business page through Facebook, use images with high color contrast.
Let's say you've written a compelling headline for a Facebook post and found a picture. But there is still a high chance that people won't click on your ad.
The audience may like a bright picture, but before clicking on the link, they will first want to know what your article is about. Attaching a short description of it is a matter of paramount importance!
- Include numbers and facts in your text to gain readers' trust;
- Ask questions to get attention;
- Offer solutions to common problems;
- Use clear calls to action to get to the next step - find out what's next;
- Play on people's emotions and spark curiosity.
For example, this post from ClientBoost is designed to make you want to read the article:
If you're not sure which headline, image, or text will be effective, there's an easy way to find out.
By creating Facebook A/B tests, you can compare multiple versions of your ad and optimize your ad campaign accordingly.
When promoting a group on Facebook, it makes sense to test it yourself:
- Several advertising headlines.
- Various images.
- Two or more short reviews.
- Link descriptions.
- Target audiences.
- Placement of advertising.
A study of Facebook ads found that most companies only have one ad. This makes it impossible to tailor to your audience, which headlines work best, which images to use, etc. The more A/B tests you run, the less time you spend on ads with little or no potential.
To create a split test in a few minutes, use Facebook Ads Manager or another tool like AdEspresso. You'll be surprised at how much you can learn from a few successful tests.
Tip. To decide which ads work best when promoting your Facebook page, you first need to make sure that your A/B tests are relevant.
To do this, you need to get at least 200 clicks, and even better 500.
Define the target audience to create advertising, focusing only on those who will be interested in it. Audience choice can also affect CPC:
Develop a long-term advertising campaign or use the Saved Audience feature. You can focus on people, taking into account them:
- Interests;
- Location;
- Age;
- Sex;
- Marital status;
- Buying behavior;
- Education.
When promoting articles on the Facebook platform, I try not to expand the target audience by more than 20,000 people in order to better control the delivery of advertising.
Facebook's "Create a Custom Audience" feature allows you to target people who have visited your page and who are interested in it. They are the main tool for promoting Facebook.
If you want to create a custom audience on Facebook and target people who have visited your blog, you first need to install the Facebook pixel.
Then, under Custom Audience, select Web Traffic.
Available options include the following targeting options:
- Everyone who visited your domain;
- People who visited certain web pages;
- People who visited certain web pages but did not visit others;
- Those who have not visited your site for a certain amount of time.
For example, if you want to target everyone who has visited your blog, you can target your blog's URLs:
Tip. Create custom audiences of those who have read posts on specific topics on your blog. This will make it easier to advertise your new content to them.
We recently ran a test to see if emoji affect the click-through rate of Facebook posts, as well as their engagement rate:
Reliable information. When promoting on Facebook, you can't say that we had a lot of reviews or enough clicks to decide that an A/B test was 100% statistically significant. So, consider it just a fun test to share with others.
We noticed that ads with a red flag emoji next to the title had a CTR of 0.846%, while those without it had only 0.351%.
Tip. If you don't know about fresh emojis, try looking them up on Emojipedia. You can copy them directly from the text field.
Here is an example of how, when creating a post on Facebook, it was done in Buffer:
Facebook promotion is quite simple and profitable. Don't panic if things seem confusing at first. After creating a few advertising campaigns, promoting publications will become no more difficult than child's play.
The next time you post your content, create a Facebook ad campaign following these guidelines:
- Share the post on your Facebook page first;
- Create a post to promote on Facebook;
- Use interesting headlines;
- Well thought out pictures;
- Write an enticing promotional text;
- Create split tests to find out what works and what doesn't;
- Focus on the audience;
- Use the Create Custom Audience feature;
- Add emoji to text.
