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How do you post on instagram tv


The Complete Guide for Marketers

IGTV (Instagram TV) lets brands create their own long-form video series on Instagram.

It’s a great opportunity to:

  • Build engagement
  • Collaborate with influencers
  • Improve your Instagram marketing strategy

… among many other things!

But how do you create an IGTV channel? And what are the best ways you can use it for your business?

Let’s dive into the answers, and find out how you can make IGTV work for your brand.

Note: In October 2021, Instagram combined IGTV and feed videos into a single video format: Instagram Video. The IGTV profile tab has been replaced by a Video tab. All Instagram videos can now be up to 60 minutes long, and standard post editing features are available for long-form video content. Learn more about Instagram Video. 

What is IGTV ?

How to use IGTV

How to track your IGTV performance

How to create an IGTV series

IGTV video specs

5 ways to use IGTV for business

IGTV tips and best practices

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

What is IGTV ?

IGTV is a long-form video channel accessible from Instagram and as a standalone app.

Instagram launched the feature in June 2018. It gives brands the opportunity to make videos longer than typical Instagram Stories and posts.

In fact, verified users can post IGTV videos up to an hour long. Regular users can upload 10 minute long videos—still much longer than normal videos!

In 2019, Instagram also allowed creators to post one-minute previews of their IGTV videos on their feeds to improve discoverability. That’s perfect for getting your audience’s attention without them having to download the app.

Instagram more recently introduced the IGTV series feature. This allows creators to make a regular series of videos to be released on a consistent cadence (weekly, monthly, etc).

Now you can easily watch IGTV series from creators you love and get notified when there are new episodes.
👋@YaraShahidi @KadeSpice @IngridNilsen pic.twitter.com/0QmpHwpxYw

— Instagram (@instagram) October 22, 2019

Think of it like a series you’d see on television or YouTube—but all on Instagram.

Brands have been relatively slow to adopt IGTV for a number of reasons. Chief among them: the high costs and time investment required to produce long-form social videos.

But if you do it right, IGTV can actually be a fantastic way to build engagement for your brand. Read on to find out how.

How to use IGTV

Watch this Hootsuite Academy video for a quick overview of how to use IGTV. Once you’re done, read on to find exact instructions (with visuals) below:

How to create an IGTV Channel

It used to be that if you wanted to upload a video onto IGTV you needed to create an IGTV Channel. However, Instagram has since done away with that feature.

All you need to create an IGTV account now is an Instagram account. Your account allows you to upload videos onto IGTV via the Instagram app or the IGTV app.

If you’re reading this, there’s a good chance you already have an Instagram account. If you don’t, that’s okay! Here’s the directions straight from Instagram on how to create an account.

How to upload an IGTV video

Uploading an IGTV video is very simple—but there are a few ways to do it.

How to upload and IGTV video from Instagram

1. Tap the + button at the bottom of your newsfeed.

2. Choose a video 60 seconds or longer and tap Next.

3. Select share as Long Video. This allows you to post the full-length video on IGTV, while a shorter snippet of the video is shared to your Instagram feed. Tap Continue.

4. Choose your video’s cover image from one of its frames. Alternatively, you may choose an image from your gallery. Tap Next.

5. Fill out the title and description for your IGTV video. You also now have the option to Post a Preview of your video on your newsfeed and Make Visible on Facebook if you want to cross promote it.

You also are able add the video to an IGTV series from here. If you don’t already have an IGTV series, don’t worry. We’re going to show you how down below.

Once you’re done filling out your title and description. Tap Post in the top right. Voila! You just posted an IGTV video from your Instagram app!

How to upload an IGTV video from IGTV

1. Tap the + button in the top right.

2. Choose a video 60 seconds or longer and tap Next.

3. Choose your video’s cover image from one of its frames. Alternatively, you may choose an image from your gallery. Tap Next.

4. Fill out the title and description for your IGTV video. You also now have the option to Post a Preview of your video on your newsfeed and Make Visible on Facebook if you want to cross promote it.

You also are able add the video to an IGTV series from here. If you don’t already have an IGTV series, don’t worry. We’re going to show you how down below.

Once you’re done filling out your title and description. Tap Post in the top right. Voila! You just posted an IGTV video from your IGTV app!

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

Get the free guide right now!

How to track your IGTV performance

To see your IGTV analytics in Instagram:

  1. Tap the video you want to analyze.
  2. Tap the three horizontal (iPhone) or vertical (Android) dots at the bottom of the video.
  3. Tap View Insights.

In the app, you can view:

  • Likes
  • Comments
  • Direct messages
  • Saves
  • Profile visits
  • Reach
  • Interactions
  • Discovery
  • Follows
  • Impressions

While in-app Insights will give you a quick view of how a video is performing, it’s not easy to compare it to the rest of your Instagram content — or even the rest of your IGTV videos. To get a more holistic view of your IGTV performance, you may want to consider a third-party social media management tool like Hootsuite.

In Hootsuite Impact, you can view your IGTV analytics alongside all your other Instagram content. You’ll be able to see all the same IGTV performance metrics you would get in the app, plus a customizable ROI metric that allows you to determine which IGTV videos are giving you the best return-on-investment based on your business goals.

You can also customize the way your engagement rate is calculated, if you prefer to calculate it in a different way than Instagram (for example, you could choose to count only saves and comments as “engagement”).

Hootsuite Impact is worth checking out if you’re looking for a more holistic view of your business’s Instagram performance, how it performs in comparison to your other social networks, and how it contributes to your business’s bottom line.

How to create an IGTV series

Whether you want to create an IGTV series on your Instagram app or your IGTV app, the steps will be the same.

Here’s how to create an IGTV series:

1. Make sure you’re at the window where you fill out your title and description. Tap Add to Series.

2. Tap Create Your First Series.

3. Fill out your series’s title and description. Then tap the blue checkmark in the top right.

4. Make sure the series you want your video to be a part of is selected. Then tap Done in the top right.



That’s it! You just created a new IGTV series.

IGTV video specs

Here is all the video spec information you need for your IGTV video:

  • File format: MP4
  • Video length: At least 1 minute long
  • Maximum video length when uploading on mobile: 15 minutes
  • Maximum video length when uploading on web: 1 hour
  • Vertical aspect ratio: 9:16
  • Horizontal aspect ratio: 16:9
  • Minimum frame rate: 30 FPS (frames per second)
  • Minimum resolution: 720 pixels
  • Maximum file size for videos that are 10 minutes or less: 650MB
  • Maximum file size for videos up to 60 minutes: 3. 6GB.
  • Cover photo size: 420px by 654px (or 1:1.55 ratio)

Pro tip: You can’t edit your cover photo after you’ve uploaded it, so make sure it’s perfect before you do.

5 ways to use IGTV for business

Below are 5 ideas for IGTV videos or even series you can create for your brand.

Create tutorial videos

One great way to build engagement is through handy tutorial videos.

These how-to videos can cover a variety of different topics in your industry. For example, say you had a fitness brand. You could create a series focused on workout tutorials, or maybe one about healthy recipes.

If your organization sells a product, you can create a how-to video focused on how to use that product. There are a ton of possibilities for great IGTV series for your brand!

Host a Q&A session

A question and answer (Q&A) session with your audience is a great way to answer any pressing questions your followers might have.

It’s also a great opportunity to present some solid thought leadership on your industry.

Pro tip: Make a post on your Instagram feed and Story promoting your Q&A session beforehand. Be sure to ask your followers for questions then. You can use them during the IGTV recording!

Go behind the scenes

This is a great way to build transparency into your brand. By giving your audience a look at how your company works—whether that be by interviewing coworkers or simply touring your workspace—you humanize your brand to viewers.

That results in more trust between the audience and your organization. And brand trust is a crucial thing for everything from marketing to sales.

Stream an event

Hosting an event like a convention or a seminar? Share that with your viewers on your IGTV channel!

This is a great opportunity to allow those who couldn’t attend a chance to “attend” virtually. Your viewers will appreciate it, and you can give them content they can engage with.

Host a talk show

Ever dream of seeing your name under the “Tonight Show” banner? Now you can (kind of)!

You can host a talk show on your IGTV that’s centered on your brand. Have guests on who are influencers and thought leaders in your industry. Monologue about industry news. If you’re really ambitious, you can get your coworkers together and create an in-house band.

(Okay, maybe don’t do that last one.)

IGTV tips and best practices

Cross promote your video

Whenever you start posting to a new channel, it’s best practice to inform your followers on other channels what you’re up to, in case they want to follow you there too.

This is especially true for IGTV, as some people will have to download a new app to view your content.

IGTV offers a few different cross-promotion options:

  • Preview and link to an IGTV video from your Instagram Stories (verified or business users only)
  • Share one minute previews of your IGTV videos to your Instagram feed and profile (users will be prompted to Keep Watching on IGTV)
  • Share IGTV videos to a connected Facebook page

Outside of Instagram, consider including callouts to your IGTV channel from:

  • Twitter
  • An email newsletter
  • Your Facebook Page

Optimize for silent viewing

Chances are if people are watching your video in the IGTV app, they’ll turn their sound on. But even the videos that play automatically in the app default to “sound off”.

And if you’re sharing your video in your Instagram Stories or on your feed, most people will not have their sound on.

So make sure your video is optimized to play without sound—i.e., it either makes sense without sound, or has easily visible subtitles. Clipomatic can help with this.

Include the most important info up front

People scroll through their feeds quickly. You only have a small window of time to grab their attention—up to a minute if you’re lucky, but 15 seconds is probably a more realistic target.

So make sure your IGTV video hooks your viewers as soon as possible. Don’t let their attention slip or give them a reason to swipe through to the next thing.

This is especially true if you’re sharing a preview to your Instagram feed, where viewers will be prompted to “keep watching” on IGTV after one minute.

Think of the first minute of your video as an introduction to a blog post. No matter how flashy and engaging your video is, you’ll need to answer the following questions:

  • What is this video about?
  • Why should you keep watching?
  • Optional: Who is this video for?
  • Optional: How long will it be?

Answering these questions as soon as possible will guarantee longer and higher quality views.

Use relevant hashtags in your description

Search functionality on IGTV has received some criticism. As of April 2020, you can only search for profiles rather than videos on a specific topic (think: how you search for a YouTube video).

But Instagram is said to be working on changing that

.

In the meantime, ensure your videos are also seen by non-followers by including relevant hashtags in your description. Your videos will show up on the corresponding hashtag page on Instagram, where people following that hashtag can discover your content.

Only post content that warrants a longer format

IGTV isn’t just a place to be cross posting your Instagram Stories. If you want people to follow you on both channels, you need to make sure they have a good reason to do so.

This means developing new content that fits a longer format. While your Instagram Stories are designed to fit within snappy 15-second clips, what would you do with more than 15 seconds? Lean into that space and brainstorm.

Like YouTube, long-form tutorial content is popular on IGTV. But some brands have even developed entire TV series for the app.

Obviously what you choose to do depends on your budget and your brand, but here are some long-form video content ideas to get you started.

Use your brand colors, fonts, themes, etc.

Just because it’s a different app doesn’t mean you’re presenting a different brand. It can already be a jarring experience to leave one app to watch content another, so make the experience as smooth as possible for your followers. Let them know you’re the same old you, just on a different channel.

That means sticking to the same colors, tone, and vibe as usual. Bonus: this will help your IGTV content fit into your feed too.

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How to Post Longer Videos on Instagram with IGTV

Home > Blog > How to Post Longer Videos on Instagram with IGTV

We’ve all been there – we have a cool video that we want to easily share on social media and so we upload it to Instagram and then hit “share” to Facebook. No mess, no fuss right? Unfortunately too often we see videos that were specifically produced for a wider format shared to Instagram. The result? Off-centered shots, weird cropping, and cut off titles. Fortunately now with IGTV, your social media team can upload your video to Instagram and cross-post it to Facebook without losing any quality, even if it’s longer than one minute. Here’s how.

 

FROM THE INSTAGRAM APP OR IGTV APP:

  • Tap the TV icon in the top right of feed, or open the IGTV app.

  • Tap the + and choose a video, then tap Next.

  • Tap and slide the image at the bottom of the screen to select a cover image or tap Add from Camera Roll (iPhone) or Add from Gallery (Android). Tap Next.

  • Add a title and description.

  • If you’d like to add your video to an IGTV series, tap Add to Series. Note that if this is your first time creating a series, you’ll need to create a series name.

  • You can choose to post a preview of your video to Instagram feed and your profile or share your video to a Facebook Page.

  • If you’ve chosen to post a preview, you can tap Edit Profile Cover to adjust how your IGTV cover photo shows up on your profile grid. You can also tap Edit Preview to adjust how your IGTV video will be previewed in feed (you’ll only have this option if your video is 9:16. If 16:9, your video will show in full).

  • Tap Post.

ON THE WEB AT INSTAGRAM.COM

  • From a computer, open your web browser and go to Instagram.com.

  • Go to your profile and click IGTV.

  • Click Upload.

  • Click and choose a video, or drag and drop a video file.

  • Add a title and description. You can also choose to share a preview of your video to Instagram feed and your profile or share your video to a Facebook Page.

  • Click Post.

SHARING A PREVIEW OF YOUR IGTV VIDEO TO FEED AND YOUR PROFILE

  • When you share a video to feed and your profile, it appears as a preview, which is the first section of your video. Once the preview is finished, the video pauses, and viewers will need to tap Keep Watching to continue watching the full video. Keep in mind that if you share a preview of your IGTV video to feed and your profile:

  • Tapping the video on your profile opens a preview of your IGTV video with a link to the full video.

  • Tapping the video in feed will turn sound on and off.

  • Tapping the link will open the full IGTV video and allow you to keep watching from where you left off in feed.

  • Removing the preview from your profile and from feed won't affect the availability of the video on IGTV.

  • Previews will show a 4:5 center crop of your IGTV video.

SHARING YOUR VIDEO TO FACEBOOK

  • When posting your video, if you select “Share to a Facebook” page, the video will automatically be added to your videos, as well as Facebook Watch.

  • If you uploaded your thumbnail via desktop, it’s best to go to Facebook and update the preview to the video’s final aspect ratio, vs the IGTV preview.

  • Add the video to your preferred playlist.

  • Consider adding closed captions, to increase your video’s accessibility!

 

Our most recent episode of Traditions was posted this way – check out our Instagram and Facebook to see how easy this made posting a video over one minute without losing any quality! Happy posting!

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Everything you need to know about IGTV on Instagram

The creators of Instagram came up with the IGTV section to compete with Youtube, but they failed to overtake the main video service. A couple of years later, TikTok appeared, which broke all records in terms of popularity. What is happening with IGTV now, what videos should be published there, and should it be done at all? Let's take a look at the step by step instructions.

Illustration by Ekaterina Urusova

What is IGTV

IGTV stands for Instagram TV. This is a section on Instagram and an application of the same name, in which users can upload videos ranging from 1 to 60 minutes in length.

The main difference from stories and videos in the feed is the length of the videos. A single story can be up to 15 seconds long, while a standard video can be up to 1 minute long. IGTV, on the other hand, gave users more time to save their thoughts, tips, life stories in the feed that cannot fit in 60 seconds.

Instagram launched IGTV in June 2018 — social network leaders understood that video would become the most popular content format in the future and planned to turn the application into the main video platform of the network. Alas, Youtube could not be bypassed, and soon TikTok appeared, the popularity of which is growing at a breakneck pace.

And if earlier it was possible to go to IGTV by clicking on a special button located on the main page of Instagram, then at the beginning of 2020 the button was removed. The developers stated that "the majority of IGTV users did not use this icon, which was the reason for its removal."

Photo: sostav.ru

Now in the usual Instagram application there is no way to search for IGTV videos in a special section - videos are available only on the owners' pages. But such a function is available in the IGTV application, where there are no standard accounts, but only user channels where all IGTV videos are saved.

The IGTV app is very similar to TikTok. The user opens the service and immediately sees the recommended video. If you don't like the video, swipe up and another video starts immediately. The algorithm selects content based on subscriptions and previously viewed videos.

IGTV app

Is the standalone IGTV app popular? According to statistics, since the launch of IGTV, only 7 million downloads have been made (data as of January 2020), which is less than 1% of the total number of Instagram users. At the same time, TikTok was able to receive 1.15 billion downloads during the same reporting period.

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Why post videos on IGTV

Maybe you should just forget about IGTV and make videos for YouTube and TikTok with a clear conscience? Things are not so clear cut: many brands continue to create content for IGTV and see the point in it.

According to JagaJam, IGTV videos get more likes and comments than other types of content, and videos in the section are viewed on average 8% more than regular videos in the Instagram feed.

Toyota in IGTV

And there is an interesting case on the UniSender service blog dedicated to promoting an Italian furniture showroom — the authors told how IGTV videos turned out to be 70% more effective than regular videos on Facebook and Instagram.

The conclusion is this: it is wrong to consider IGTV as the only channel for communication with the target audience, but it can become one of the effective channels in the brand's marketing strategy, along with Facebook and TikTok.

How to create a channel and post videos on IGTV

You can create a channel and post a video…

  1. through the IGTV application (download on Google Play or App Store) from your smartphone;
  2. via Instagram from smartphone;
  3. via Instagram.com from a computer.
Left: IGTV app, right: Instagram app Desktop

An IGTV profile is always associated with an Instagram profile, so you don't need to create a new page even when downloading a separate app - you will be logged into your account using your current login and password.

Video format and cover art

Please check the file requirements before uploading your video to IGTV.

Video

Video format: vertical or horizontal

Duration: 1 to 60 minutes

Type and size: MP4 up to 3.6 GB

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How it works

Video cover

This is a JPG or PNG file, the minimum recommended resolution is 492 x 762 pixels.

An IGTV video cover grabs attention and tells the user what the video is about. If a subscriber goes to the profile of a brand or expert, and then clicks on the IGTV section, covers will help you navigate and select the right video for the topic.

Ideally, an IGTV feed should be as visually appealing as an Instagram profile. Therefore, it is better to design all covers in the same style.

See how MTS and Zara Home covers look like:

You don't need to have designer skills to create a nice cover - you can use a ready-made template in applications like Canva or make a universal template for your brand.

Content ideas

The main question is what to post on IGTV? Everything is limited only by your imagination, but to make it easier, we have collected the most common and versatile video ideas.

1. Product reviews

Review products — show the packaging, explain how it works, share your own opinion about the product. Cover new items and be sure to fix links to products in the description of the video.

For example, Fixprice talks about children's toys from the store's assortment, and beauty experts most often publish reviews on cosmetics.

2. Master classes, instructions

Tutorials in all their manifestations are perhaps the main content format for IGTV. Grocery retailers have been especially successful in this: almost all brands release master classes in which chefs show how to cook some interesting dish.

Video in Vkusvila account

3. Lessons, trainings

Conduct online lessons, online lectures, online trainings. To understand what users are interested in, analyze frequently asked questions, study comments on competitors' videos.

4. Likbez

Another format of educational videos is to talk about complex things in simple terms, to explain some phenomena, to help understand the topic. Such videos show users that only professionals in their field work in the company.

For example, fit service mechanics talk about brake pads and gasoline, and the dental clinic talks about the treatment of children's teeth.

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How it works

5. Interviews with experts

A popular story today is to interview interesting people, celebrities, bloggers. Influencers or eminent experts are great at attracting an audience.

After Instagram made it possible to broadcast one live video for two, it became much easier to conduct an interview. Now you can not meet with the influencer in person, but simply make a joint broadcast and ask all questions via video link.

Of course, if you record a person "live", then the videos are more sincere and catchy. Of the good examples - Megafon produces cool educational videos with people of various professions, including astronauts, dubbing actress, company executives.

6. Customer testimonials

If your satisfied client is ready to give a review on camera, it's good luck. Don't miss your chance, record it and post it on IGTV.

7. Company everyday life, backstages

It's always interesting to know what's going on behind the scenes. How the company lives, how the work process takes place, how employees look. Feel free to showcase the company's daily life on IGTV.

8. Answers to subscribers' questions

Classic rubric - answers to questions. Questions can be collected everywhere: in practice, in the comments, and also ask subscribers to write everything that interests them in a special window in stories. Then select the most-most and make a record with the answers.

9. Live broadcasts on the topic

A format loved by all celebrities, influencers and experts. Live is an opportunity to talk directly with your audience, answer questions, share news, discuss something important.

Experts often choose a topic, announce in advance in stories what the conversation will be about, and invite everyone to join at a certain time. And those who did not have time to get on the air can watch it later at any time - already on IGTV.

10. Lectures, case studies

Psychologists, lawyers, sales coaches, coaches and other experts in the consulting business post their lectures and speeches at events on IGTV.

In addition, the heading “case analysis” is good, when an expert talks about real cases from his or someone else's practice and explains in detail how he managed to cope with the problem.

11. TV Series

IGTV has a TV Series feature that can be used in two ways.

  1. An advanced way: filming a unique series with a script and story development from episode to episode.
  2. Standard way: mark videos with the same theme or format as "Series". There can be several such series, and each of them will designate a specific section on the channel.

This is convenient for viewers because they do not need to search for different videos on the same topic - after watching the video, the next one will automatically turn on. Yes, and the mark "Serial" acts as a navigation.

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How to make a series:

  1. On the page where you need to fill in the name and description of the video, click on the inscription "Add to series".
  2. The first time you do this, a window will open with a "Create your first series" button.
  3. Write the name, fill in the description of the series, click "Continue".
  4. A window will open showing the entire list of series on the IGTV channel (if any). Check the box that you want and click "Next".
  5. Post a video as part of the series.

In addition to new videos, you can add videos already published on IGTV to the series.

To

how to attract viewers to IGTV

Instagram users have only two options to announce a new video on IGTV.

1. Publish a post in the main feed - a 15-second video preview will appear in the profile. Such posts will be marked with a special IGTV badge.

Once the viewer has watched the first 15 seconds, a Continue Watching button will appear. If the user is interested in the video, he will immediately go to the full version of the video in IGTV.

2. Post on IGTV video from stories. There will be a “pointer” at the bottom of the screen, the subscriber will have to swipe up and get into IGTV.

All videos will also be saved in the IGTV tab and will automatically appear on the channel in the IGTV app.

You won't be able to set up a paid promotion of an IGTV video: you can only edit a new video, no longer than 60 seconds, and run ads on it. And already in a short video to call to watch the full version on IGTV.

How to analyze the reach and performance of a video in IGTV

To view video statistics, open the video, click the ellipsis at the bottom of the screen and click on the "Statistics" button. You will see two sections: Engagement and Audience Retention.

Indicators for analysis:

  • views;
  • number of likes and comments;
  • percentage of video views;
  • audience attention retention chart.

Keep in mind that a view is only counted when the user has watched the video for at least 3 seconds.

"Average View Percentage" shows how many people have watched the video in relation to all its plays. The graph displays at what point the audience “falls off”, that is, closes the video. Such analytics will help to understand how interesting the video turned out to be, and will give food for thought, what can be improved next time.

IGTV video monetization

At the end of 2020, Instagram added monetization to IGTV. Users with the "Author" profile type will be able to monetize their account.

Content owners will receive 55% of the revenue generated from ads shown while their videos are playing. The authors of the videos do not control what exactly the social network will advertise through their accounts. Advertising inserts in the video will not exceed 15 seconds.

The new opportunity is unlikely to be of interest to companies, but for experts who develop a personal brand and blog, this is a good way to earn extra money.

Conclusions

Perhaps you should not compare IGTV with YouTube and TikTok. These are different social networks, with different formats, approaches, tasks. IGTV is an integral part of Instagram, and if an expert or brand develops their account here, then you definitely cannot lose sight of the possibilities of IGTV.

Videos of 1 minute or more will help to reveal the image of a company or a person, demonstrate professionalism, attract a new audience and retain loyal users. Video content is now considered the most popular and viral, so shoot videos and record live broadcasts - they will definitely play into the hands of your business.

Lips baby. Interview with Kira Simurina | Interview

Kira Simurina wanted to become a blogger for a long time: four years ago, when such a phenomenon as tiktok had not yet managed to capture the minds of many. Then she recorded videos with her brother, published videos on YouTube and gained some views (there weren’t millions there). After some time, Kira dived into tiktok, gained 15.5 million loyal subscribers, and in July of this year she released the track “I Want”. We found out why she has two birthdays, why she used to clean her ears with a candle at the beginning of her blogging career, and what's wrong with her lips.

Kira, let's start from the beginning. Four years ago, you and your brother sat down at the table and began to arrange all sorts of challenges. How old were you then?

And by the way, I don’t know how old I was, but I don’t disclose my age.

VKontakte you are born in 2004.

I have a lot of things where.

Why don't you reveal your age at all?

I think there was simply no situation in which I needed to talk about it. It is necessary to find the right moment: to suddenly announce it so that the audience is stunned.

Okay. So, you started with your brother. They did challenges, gave each other crackers, ate marshmallows. Why did you decide to do all this?

I didn't want to be like everyone else. I looked at famous people who are different from others, and dreamed of being like them. Once I suggested to my brother to make a video. Removed. I liked it so much that I started working on it. Here we are, now we see the result. And this is not the limit.

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Were you worried then that the number of views was decreasing? If you look, there are videos that only got a thousand.

Even then I understood that there is no stability in the media sphere, and especially when you start. Either he will, or he won't. Of course, I looked - not that I was offended, no, I just really wanted to work - I looked at the fact that I had something less, something more, analyzed and tried to put forward even more so that it would be even better for the audience gone. And here is a little trying to develop.

Then, four years ago, you were cleaning your ears with a candle.

Yes.

What. It. It was.

( Laughs .) The fact is that I lived in Thailand for some time. These sticks are just from there, the Thais really clean their ears with them. I brought them to Russia and decided: why not make a video? Everyone here was shocked, and in Thailand there is nothing unusual about this at all.

Why did you move so often? You were born in Krasnoyarsk, then lived in Yalta, then in Thailand.

Because of the work of the parents. And then I just fell in love with traveling.

Question about the very scary story that made you have a second birthday: September 17th. And thanks to which... you don't have a spleen?

Yeah, and I also have a giant scar on my stomach.

You and your brother rode bicycles (went to the tutor, as far as I remember), your brakes failed, then you passed out.

I didn’t understand then what was happening, I just got dark in my eyes. After some time, I woke up (as my brother later told me, they either gave me a heart massage, or something like that), there are a lot of people around who are trying to get through somewhere. I got up, my brother told me to lie down, because I might have something broken. Then my parents arrived (they looked, of course!) and an ambulance. They put me on a stretcher, tied me to it so that I would not twitch and fall, they gave me air, since I could not breathe. We arrived at the hospital, they put me on the couch, cut the T-shirt and started checking everything. They asked me to stand up. I got dizzy. The doctors realized that something was wrong. It turned out that I had a concussion of some degree. Then, after a few days, they tell me: “Your spleen has burst, your blood has thickened, you need to have an operation.” My parents and brother are in shock, but I am calm. I was operated on under anesthesia, but the worst thing was after, when I was taken to intensive care. I wake up, without clothes, I just have some kind of translucent film on me. I'm tied, I can't move, I hear some drops. I think: the hospital is flooded with water, what to do, where to run? I am shocked. All this was aggravated by the fact that next to me was a man who was yelling very loudly. I call the nurse, she yells, she calms me down, says that I will see my parents soon. The most painful thing was bandaging the stitches - as if knives were stuck in the stomach. Well, now everything is fine, only there are small restrictions - fried is not allowed, it was impossible to play sports for a year. But a year has passed! So I will resume soon.

And how?

I went dancing for six years, then I quit. Now I resume, I go to the gym and boxing. At the same time I am doing vocals!

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You had a two-year hiatus on YouTube. Why?

I just didn’t have time, I went headlong into dancing, it was somehow not up to it, and I burned out a little. Then I started watching videos and realized that I want to shoot again.

Your youtube, instagram* and tiktok accounts are very different. On Instagram* you are gentle: you post photos, broadcast some of your thoughts. Tiktok is more aggressive. Why do you present yourself so differently?

The fact is that there are a lot of beautiful girls on tiktok, but those who have a bright image are few. They are shy. I decided, why not, it is necessary to stand out. Lips are my feature, by which they know me on tiktok. In general, people who have some kind of zest can be counted on the fingers.

@kira_smrn ♬ WFM - Realestk

You are friends with Lisa Anokhina.

Oooh, this is a ray of sunshine, my very good friend in Moscow. We have some incredible connection with her, we trust each other.

I also saw a video of you hanging out with the guys from Dream Team House. Didn't want to join them?

The guys are very sincere, bright. They have no competition, they are a family where everyone supports each other, you can feel it. Do I want them or not? This will remain a secret for now. Perhaps in the future you will hear something about it.

@kira_smrn

@mahavsekupleno l miss you

♬ original sound - Kira Simurina lips baby

Okay. Which blogger do you like the most?

Nastya Ivleeva, Kara Cross, Anya Pokrov are among ours. From foreign countries, I love Bella Porch, Xabi Leim and Gilmer Kroes.

On your Instagram* it used to be written: "500 thousand - and I'll tell you what happened to my lips. " So what about your lips?

So be it, I'll tell you. And what kind of story: which is interesting or, so to speak, vital?

Two at once.

Good! Let's start with an interesting one. Or maybe I won't tell it...

Starting.

OK. A long time ago, as a child, I swam across - now attention to all the words that I pronounce - the Atlantic Ocean in a kayak. The kayak overturned, wild raccoons ate my real lips, which were like a thread. Then a donor girl was found, and I borrowed new lips from her - the ones that I have now. Moreover, the girl was in pain, because the operation was performed without anesthesia. It doesn’t hurt me: I was under anesthesia. Now I have her lips!

Well, now life.

I was just looking for myself. I noticed that, it turns out, I can make strange movements with my lips. I thought, why not use it? That's the story, nothing out of the ordinary.

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